Search Results for Direct marketing. - Narrowed by: 1SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dDirect$002bmarketing.$0026qf$003dACCESS_LEVEL$002509Access$002bLevel$0025091$0025091$0026ps$003d300?2025-04-29T16:55:43ZDirect marketingent://SD_ILS/0/SD_ILS:163432025-04-29T16:55:43Z2025-04-29T16:55:43Zby Katzenstein, Herbert.<br/>Format: Books<br/>Publication Date 1992<br/>Direct marketingent://SD_ILS/0/SD_ILS:82202025-04-29T16:55:43Z2025-04-29T16:55:43Zby Jutkins, Ray<br/>Format: Books<br/>Publication Date 1990<br/>Direct marketingent://SD_ILS/0/SD_ILS:14172025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kritzenstein, Herbert<br/>Format: Books<br/>Publication Date 1986<br/>Direct marketingent://SD_ILS/0/SD_ILS:64932025-04-29T16:55:43Z2025-04-29T16:55:43Zby McDonald, William J.<br/>Format: Books<br/>Publication Date 1998<br/>Direct marketing managementent://SD_ILS/0/SD_ILS:148992025-04-29T16:55:43Z2025-04-29T16:55:43Zby Roberts, Mary Lou.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1999<br/>Exploring direct marketingent://SD_ILS/0/SD_ILS:265132025-04-29T16:55:43Z2025-04-29T16:55:43Zby O'Malley, Lisa.<br/>Format: Books<br/>Publication Date 1999<br/>Direct marketing managementent://SD_ILS/0/SD_ILS:79892025-04-29T16:55:43Z2025-04-29T16:55:43Zby Roberts, Mary Lou.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780132147842.pdf">http://www.gbv.de/dms/bowker/toc/9780132147842.pdf</a><br/>Format: Books<br/>Publication Date 1989<br/>Direct Marketing Managementent://SD_ILS/0/SD_ILS:11272025-04-29T16:55:43Z2025-04-29T16:55:43Zby Roberts, Mary Lou<br/>Format: Books<br/>Publication Date 1999<br/>Cases in direct marketingent://SD_ILS/0/SD_ILS:197902025-04-29T16:55:43Z2025-04-29T16:55:43Zby Brown, Herbert E.<br/>Format: Books<br/>Publication Date 1996<br/>Direct and interactive marketingent://SD_ILS/0/SD_ILS:246942025-04-29T16:55:43Z2025-04-29T16:55:43Zby Sargeant, Adrian.<br/>Format: Books<br/>Publication Date 2001<br/>Direct and interactive marketingent://SD_ILS/0/SD_ILS:294022025-04-29T16:55:43Z2025-04-29T16:55:43Zby Sargeant, Adrian.<br/>Format: Books<br/>Publication Date 2001<br/>Financial Services Direct Marketingent://SD_ILS/0/SD_ILS:46662025-04-29T16:55:43Z2025-04-29T16:55:43Zby Rosenfield, James R<br/>Format: Books<br/>Publication Date 1991<br/>Successful direct marketing methodsent://SD_ILS/0/SD_ILS:207412025-04-29T16:55:43Z2025-04-29T16:55:43Zby Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format: Books<br/>Publication Date 2001<br/>Opportunities in direct marketing careersent://SD_ILS/0/SD_ILS:102232025-04-29T16:55:43Z2025-04-29T16:55:43Zby Basye, Anne.<br/>Format: Books<br/>Publication Date 2000<br/>Opportunities in direct marketing careersent://SD_ILS/0/SD_ILS:93032025-04-29T16:55:43Z2025-04-29T16:55:43Zby Bayse, Anne<br/>Format: Books<br/>Publication Date 2000<br/>Principles of direct and database marketingent://SD_ILS/0/SD_ILS:297082025-04-29T16:55:43Z2025-04-29T16:55:43Zby Tapp, Alan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy052/2004051223.html">http://www.loc.gov/catdir/toc/fy052/2004051223.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Direct marketing : an integrated approachent://SD_ILS/0/SD_ILS:165112025-04-29T16:55:43Z2025-04-29T16:55:43Zby McDonald, William J., Ph. D.<br/>Format: Books<br/>Publication Date 1998<br/>The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketingent://SD_ILS/0/SD_ILS:400092025-04-29T16:55:43Z2025-04-29T16:55:43Zby Williams, Alison.<br/>Format: Books<br/>Publication Date 2009<br/>Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperativesent://SD_ILS/0/SD_ILS:411062025-04-29T16:55:43Z2025-04-29T16:55:43Zby Rapp, Stan.<br/>Format: Books<br/>Publication Date 2009<br/>The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,ent://SD_ILS/0/SD_ILS:357952025-04-29T16:55:43Z2025-04-29T16:55:43Zby Clemente, Mark N.<br/>Format: Books<br/>Publication Date 2002<br/>Direct marketing for nonprofits : essential techniques for the new eraent://SD_ILS/0/SD_ILS:246812025-04-29T16:55:43Z2025-04-29T16:55:43Zby Lautman, Kay Partney.<br/>Format: Books<br/>Publication Date 2001<br/>Financial services direct marketing : tactics, techniques and strategiesent://SD_ILS/0/SD_ILS:148932025-04-29T16:55:43Z2025-04-29T16:55:43Zby Rosenfield, James R.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003951842.PDF">http://www.gbv.de/dms/hbz/toc/ht003951842.PDF</a><br/>Format: Books<br/>Publication Date 1991<br/>The handbook of international direct and e-marketing.ent://SD_ILS/0/SD_ILS:244722025-04-29T16:55:43Z2025-04-29T16:55:43ZFormat: Books<br/>Publication Date 2001<br/>Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketingent://SD_ILS/0/SD_ILS:444922025-04-29T16:55:43Z2025-04-29T16:55:43ZFormat: Books<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-04-29T16:55:43Z2025-04-29T16:55:43Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-04-29T16:55:43Z2025-04-29T16:55:43Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>The copywriter's handbook : a step-by-step guide to writing copy that sellsent://SD_ILS/0/SD_ILS:560442025-04-29T16:55:43Z2025-04-29T16:55:43Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:561562025-04-29T16:55:43Z2025-04-29T16:55:43Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-04-29T16:55:43Z2025-04-29T16:55:43Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-04-29T16:55:43Z2025-04-29T16:55:43Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:226712025-04-29T16:55:43Z2025-04-29T16:55:43Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2019<br/>International business : the challenges of globalizationent://SD_ILS/0/SD_ILS:561862025-04-29T16:55:43Z2025-04-29T16:55:43Zby Wild, John J., author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-04-29T16:55:43Z2025-04-29T16:55:43Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-04-29T16:55:43Z2025-04-29T16:55:43Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>Internet marketing : integrating online & offline strategiesent://SD_ILS/0/SD_ILS:226802025-04-29T16:55:43Z2025-04-29T16:55:43Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2018<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:221062025-04-29T16:55:43Z2025-04-29T16:55:43Zby Andrews, J. Craig, author.<br/>Format: Books<br/>Publication Date 2018<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:204392025-04-29T16:55:43Z2025-04-29T16:55:43Zby Altstiel, Tom, author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:557892025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Contemporary cases in southern African marketingent://SD_ILS/0/SD_ILS:178822025-04-29T16:55:43Z2025-04-29T16:55:43Zby Klopper, H. B., 1974- editor.<br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-04-29T16:55:43Z2025-04-29T16:55:43Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-04-29T16:55:43Z2025-04-29T16:55:43Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-04-29T16:55:43Z2025-04-29T16:55:43Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>The Routledge handbook of eventsent://SD_ILS/0/SD_ILS:542592025-04-29T16:55:43Z2025-04-29T16:55:43Zby Page, Stephen J.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing managementent://SD_ILS/0/SD_ILS:219202025-04-29T16:55:43Z2025-04-29T16:55:43Zby Marshall, Greg W.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-04-29T16:55:43Z2025-04-29T16:55:43Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-04-29T16:55:43Z2025-04-29T16:55:43Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Principles of marketingent://SD_ILS/0/SD_ILS:517542025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kapoor, Neeru.<br/>Format: Books<br/>Publication Date 2014<br/>Essentials of marketing research : putting research into practiceent://SD_ILS/0/SD_ILS:501462025-04-29T16:55:43Z2025-04-29T16:55:43Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2014<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-04-29T16:55:43Z2025-04-29T16:55:43Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Data mining applications with Rent://SD_ILS/0/SD_ILS:541882025-04-29T16:55:43Z2025-04-29T16:55:43Zby Zhao, Yanchang, 1977- author.<br/>Format: Books<br/>Publication Date 2014<br/>International business : the challenges of globalizationent://SD_ILS/0/SD_ILS:559992025-04-29T16:55:43Z2025-04-29T16:55:43Zby Wild, John J.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-04-29T16:55:43Z2025-04-29T16:55:43Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-04-29T16:55:43Z2025-04-29T16:55:43Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-04-29T16:55:43Z2025-04-29T16:55:43Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-04-29T16:55:43Z2025-04-29T16:55:43Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:497002025-04-29T16:55:43Z2025-04-29T16:55:43Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2013<br/>Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and resultsent://SD_ILS/0/SD_ILS:497332025-04-29T16:55:43Z2025-04-29T16:55:43Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-04-29T16:55:43Z2025-04-29T16:55:43Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:526862025-04-29T16:55:43Z2025-04-29T16:55:43Zby Brassington, Frances.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-04-29T16:55:43Z2025-04-29T16:55:43Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-04-29T16:55:43Z2025-04-29T16:55:43Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Internet marketing : integrating online and offline strategiesent://SD_ILS/0/SD_ILS:209262025-04-29T16:55:43Z2025-04-29T16:55:43Zby Roberts, Mary Lou.<br/>Format: Books<br/>Publication Date 2013 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-04-29T16:55:43Z2025-04-29T16:55:43Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-04-29T16:55:43Z2025-04-29T16:55:43Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>E-marketing : applications of information technology and the internet within marketingent://SD_ILS/0/SD_ILS:482752025-04-29T16:55:43Z2025-04-29T16:55:43Zby Molenaar, Cor.<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businessesent://SD_ILS/0/SD_ILS:494282025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:495722025-04-29T16:55:43Z2025-04-29T16:55:43Zby Jolibert, Alain. Marketing management.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-04-29T16:55:43Z2025-04-29T16:55:43Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-04-29T16:55:43Z2025-04-29T16:55:43Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>Banking strategy, credit appraisal, and lending decisions : a risk-return frameworkent://SD_ILS/0/SD_ILS:483532025-04-29T16:55:43Z2025-04-29T16:55:43Zby Bhattacharyya, Hrishikes.<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:431242025-04-29T16:55:43Z2025-04-29T16:55:43Zby Lancaster, Geoffrey, 1938-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-04-29T16:55:43Z2025-04-29T16:55:43Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-04-29T16:55:43Z2025-04-29T16:55:43Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-04-29T16:55:43Z2025-04-29T16:55:43Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:179662025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-04-29T16:55:43Z2025-04-29T16:55:43Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Marketing management : a customer-oriented approachent://SD_ILS/0/SD_ILS:405462025-04-29T16:55:43Z2025-04-29T16:55:43Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising creative : strategy, copy + designent://SD_ILS/0/SD_ILS:439262025-04-29T16:55:43Z2025-04-29T16:55:43Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Selling and sales managementent://SD_ILS/0/SD_ILS:228172025-04-29T16:55:43Z2025-04-29T16:55:43Zby Jobber, David, 1947-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273720690">View this book online, via DawsonERA, both on- and off-campus</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Global business todayent://SD_ILS/0/SD_ILS:377552025-04-29T16:55:43Z2025-04-29T16:55:43Zby Hill, Charles W. L.<br/>Format: Books<br/>Publication Date 2009<br/>How to make it big as a consultantent://SD_ILS/0/SD_ILS:461302025-04-29T16:55:43Z2025-04-29T16:55:43Zby Cohen, William A., 1937-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy1001/2008048569.html">http://www.loc.gov/catdir/toc/fy1001/2008048569.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-04-29T16:55:43Z2025-04-29T16:55:43Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-04-29T16:55:43Z2025-04-29T16:55:43Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Gravitational marketing : the science of attracting customersent://SD_ILS/0/SD_ILS:358512025-04-29T16:55:43Z2025-04-29T16:55:43Zby Vee, Jimmy, 1975-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:315252025-04-29T16:55:43Z2025-04-29T16:55:43Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing managementent://SD_ILS/0/SD_ILS:321502025-04-29T16:55:43Z2025-04-29T16:55:43Zby Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:334722025-04-29T16:55:43Z2025-04-29T16:55:43Zby Dubois, Pierre-Louis.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html</a>
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Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-04-29T16:55:43Z2025-04-29T16:55:43Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Public relations disasters : talespin--inside stories and lessons learntent://SD_ILS/0/SD_ILS:113742025-04-29T16:55:43Z2025-04-29T16:55:43Zby McCusker, Gerry, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html">http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROIent://SD_ILS/0/SD_ILS:321402025-04-29T16:55:43Z2025-04-29T16:55:43Zby Carroll, Brian J. (Brian James), 1970-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020712.html">http://www.loc.gov/catdir/toc/ecip0516/2005020712.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Tourism Marketing for cities and towns : using branding and events to attract tourisment://SD_ILS/0/SD_ILS:340642025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kolb, Bonita M.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005022585.html">http://www.loc.gov/catdir/toc/ecip0517/2005022585.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-04-29T16:55:43Z2025-04-29T16:55:43Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Strategic marketingent://SD_ILS/0/SD_ILS:166892025-04-29T16:55:43Z2025-04-29T16:55:43Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html">http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-04-29T16:55:43Z2025-04-29T16:55:43Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/89038564.html">http://catdir.loc.gov/catdir/description/hol054/89038564.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-04-29T16:55:43Z2025-04-29T16:55:43Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>International marketing strategyent://SD_ILS/0/SD_ILS:297712025-04-29T16:55:43Z2025-04-29T16:55:43Zby Bradley, Frank, 1942-<br/>Format: Books<br/>Publication Date 2005<br/>Corporate social responsibility : doing the most good for your company and your causeent://SD_ILS/0/SD_ILS:290212025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0422/2004020375.html">http://www.loc.gov/catdir/toc/ecip0422/2004020375.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-04-29T16:55:43Z2025-04-29T16:55:43Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-04-29T16:55:43Z2025-04-29T16:55:43Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Marketing for tourisment://SD_ILS/0/SD_ILS:21032025-04-29T16:55:43Z2025-04-29T16:55:43Zby Holloway, J. Christopher.<br/>Format: Books<br/>Publication Date 2004<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-04-29T16:55:43Z2025-04-29T16:55:43Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Dictionary of marketing communicationsent://SD_ILS/0/SD_ILS:274552025-04-29T16:55:43Z2025-04-29T16:55:43Zby Govoni, Norman A. P.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip042/2003007359.html">http://www.loc.gov/catdir/toc/ecip042/2003007359.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:128262025-04-29T16:55:43Z2025-04-29T16:55:43Zby Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Epica. Book 17, Europe's best advertistingent://SD_ILS/0/SD_ILS:161382025-04-29T16:55:43Z2025-04-29T16:55:43Zby Rawlins, Andrew. editor.<br/>Format: Books<br/>Publication Date 2004<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:166192025-04-29T16:55:43Z2025-04-29T16:55:43Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2004 2003<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-04-29T16:55:43Z2025-04-29T16:55:43Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-04-29T16:55:43Z2025-04-29T16:55:43Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!ent://SD_ILS/0/SD_ILS:156842025-04-29T16:55:43Z2025-04-29T16:55:43Zby Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-04-29T16:55:43Z2025-04-29T16:55:43Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Marketing insights from A to Z : 80 concepts every manager needs to knowent://SD_ILS/0/SD_ILS:119772025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12771">http://www.books24x7.com/marc.asp?bookid=12771</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=152701">http://public.eblib.com/choice/publicfullrecord.aspx?p=152701</a>
ebrary <a href="http://site.ebrary.com/id/10299243">http://site.ebrary.com/id/10299243</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=36368">http://www.myilibrary.com?id=36368</a><br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-04-29T16:55:43Z2025-04-29T16:55:43Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>International business : competing in the global marketplace : postscript 2002ent://SD_ILS/0/SD_ILS:127762025-04-29T16:55:43Z2025-04-29T16:55:43Zby Hill, Charles W. L.<br/>Format: Books<br/>Publication Date 2002<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-04-29T16:55:43Z2025-04-29T16:55:43Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:198182025-04-29T16:55:43Z2025-04-29T16:55:43Zby Skinner, C. J.<br/>Format: Books<br/>Publication Date 2001<br/>Hospitality sales and promotion : strategies for successent://SD_ILS/0/SD_ILS:259962025-04-29T16:55:43Z2025-04-29T16:55:43Zby Taylor, Derek, 1932 August 5-<br/>Format: Books<br/>Publication Date 2001<br/>Wired marketing : energizing business for e-commerceent://SD_ILS/0/SD_ILS:165582025-04-29T16:55:43Z2025-04-29T16:55:43Zby Hardaker, Glenn.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:165892025-04-29T16:55:43Z2025-04-29T16:55:43Zby Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Advanced business communicationent://SD_ILS/0/SD_ILS:571482025-04-29T16:55:43Z2025-04-29T16:55:43Zby Penrose, John M.<br/>Format: Books<br/>Publication Date 2001<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-04-29T16:55:43Z2025-04-29T16:55:43Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Cybermarketing : how to use the Internet to market your goods and servicesent://SD_ILS/0/SD_ILS:200902025-04-29T16:55:43Z2025-04-29T16:55:43Zby Bickerton, Pauline.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising promotion : supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:231562025-04-29T16:55:43Z2025-04-29T16:55:43Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-04-29T16:55:43Z2025-04-29T16:55:43Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Streetwise business letters : 2,500 professionally written letters that will bring success to your businessent://SD_ILS/0/SD_ILS:152872025-04-29T16:55:43Z2025-04-29T16:55:43Zby Woods, John A.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:149192025-04-29T16:55:43Z2025-04-29T16:55:43Zby Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Management information systems : the manager's viewent://SD_ILS/0/SD_ILS:197762025-04-29T16:55:43Z2025-04-29T16:55:43Zby Schultheis, Robert A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/97025011.html">http://catdir.loc.gov/catdir/toc/mh022/97025011.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/97025011.html">http://catdir.loc.gov/catdir/description/mh023/97025011.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Promotional strategy : marketing communications in practiceent://SD_ILS/0/SD_ILS:197942025-04-29T16:55:43Z2025-04-29T16:55:43Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 1998<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-04-29T16:55:43Z2025-04-29T16:55:43Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising, promotion, and supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2262025-04-29T16:55:43Z2025-04-29T16:55:43Zby Shimp, Terence A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1997<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-04-29T16:55:43Z2025-04-29T16:55:43Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>Write on target : the direct marketer's copywriting handbookent://SD_ILS/0/SD_ILS:166982025-04-29T16:55:43Z2025-04-29T16:55:43Zby Stein, Donna Baier.<br/>Format: Books<br/>Publication Date 1997<br/>Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industryent://SD_ILS/0/SD_ILS:571552025-04-29T16:55:43Z2025-04-29T16:55:43Zby Laws, Eric, 1945-<br/>Format: Books<br/>Publication Date 1997<br/>Retail in the digital ageent://SD_ILS/0/SD_ILS:103522025-04-29T16:55:43Z2025-04-29T16:55:43Zby Cope, Nigel.<br/>Format: Books<br/>Publication Date 1996<br/>International marketing strategyent://SD_ILS/0/SD_ILS:137402025-04-29T16:55:43Z2025-04-29T16:55:43Zby Bradley, Frank, 1942-<br/>Format: Books<br/>Publication Date 1995<br/>Online market research : cost-effective searching of the Internet and online databasesent://SD_ILS/0/SD_ILS:141662025-04-29T16:55:43Z2025-04-29T16:55:43Zby Lescher, John F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=809986&custom%5Fatt%5F2=simple%5Fviewer">Online market research</a><br/>Format: Books<br/>Publication Date 1995<br/>Marketing : contemporary concepts and practicesent://SD_ILS/0/SD_ILS:233802025-04-29T16:55:43Z2025-04-29T16:55:43Zby Schoell, William F.<br/>Format: Books<br/>Publication Date 1995<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:196842025-04-29T16:55:43Z2025-04-29T16:55:43Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1994<br/>Ogilvy on advertisingent://SD_ILS/0/SD_ILS:107532025-04-29T16:55:43Z2025-04-29T16:55:43Zby Ogilvy, David, 1911-1999.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/84040525.html">http://catdir.loc.gov/catdir/description/random0414/84040525.html</a><br/>Format: Books<br/>Publication Date 1985 1983<br/>