Search Results for Direct marketing. - Narrowed by: 1 SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dDirect$002bmarketing.$0026qf$003dACCESS_LEVEL$002509Access$002bLevel$0025091$0025091$0026ps$003d300? 2025-04-29T16:55:43Z Direct marketing ent://SD_ILS/0/SD_ILS:16343 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Katzenstein, Herbert.<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Direct marketing ent://SD_ILS/0/SD_ILS:8220 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Jutkins, Ray<br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/> Direct marketing ent://SD_ILS/0/SD_ILS:1417 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kritzenstein, Herbert<br/>Format:&#160;Books<br/>Publication Date&#160;1986<br/> Direct marketing ent://SD_ILS/0/SD_ILS:6493 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;McDonald, William J.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Direct marketing management ent://SD_ILS/0/SD_ILS:14899 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Roberts, Mary Lou.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Exploring direct marketing ent://SD_ILS/0/SD_ILS:26513 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;O'Malley, Lisa.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Direct marketing management ent://SD_ILS/0/SD_ILS:7989 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Roberts, Mary Lou.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780132147842.pdf">http://www.gbv.de/dms/bowker/toc/9780132147842.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1989<br/> Direct Marketing Management ent://SD_ILS/0/SD_ILS:1127 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Roberts, Mary Lou<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Cases in direct marketing ent://SD_ILS/0/SD_ILS:19790 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Brown, Herbert E.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Direct and interactive marketing ent://SD_ILS/0/SD_ILS:24694 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Sargeant, Adrian.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Direct and interactive marketing ent://SD_ILS/0/SD_ILS:29402 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Sargeant, Adrian.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Financial Services Direct Marketing ent://SD_ILS/0/SD_ILS:4666 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Rosenfield, James R<br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Successful direct marketing methods ent://SD_ILS/0/SD_ILS:20741 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Opportunities in direct marketing careers ent://SD_ILS/0/SD_ILS:10223 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Basye, Anne.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Opportunities in direct marketing careers ent://SD_ILS/0/SD_ILS:9303 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Bayse, Anne<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Principles of direct and database marketing ent://SD_ILS/0/SD_ILS:29708 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Tapp, Alan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy052/2004051223.html">http://www.loc.gov/catdir/toc/fy052/2004051223.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Direct marketing : an integrated approach ent://SD_ILS/0/SD_ILS:16511 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;McDonald, William J., Ph. D.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing ent://SD_ILS/0/SD_ILS:40009 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Williams, Alison.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives ent://SD_ILS/0/SD_ILS:41106 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Rapp, Stan.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion, ent://SD_ILS/0/SD_ILS:35795 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Clemente, Mark N.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Direct marketing for nonprofits : essential techniques for the new era ent://SD_ILS/0/SD_ILS:24681 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Lautman, Kay Partney.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Financial services direct marketing : tactics, techniques and strategies ent://SD_ILS/0/SD_ILS:14893 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Rosenfield, James R.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003951842.PDF">http://www.gbv.de/dms/hbz/toc/ht003951842.PDF</a><br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> The handbook of international direct and e-marketing. ent://SD_ILS/0/SD_ILS:24472 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z Format:&#160;Books<br/>Publication Date&#160;2001<br/> Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing ent://SD_ILS/0/SD_ILS:44492 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z Format:&#160;Books<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:59229 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Mulder, D. (Dalm&eacute;)<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> The copywriter's handbook : a step-by-step guide to writing copy that sells ent://SD_ILS/0/SD_ILS:56044 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:56156 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Hill, Charles W. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> The content marketing handbook : how to double the results of your marketing campaigns ent://SD_ILS/0/SD_ILS:57902 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:22671 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Hill, Charles W. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> International business : the challenges of globalization ent://SD_ILS/0/SD_ILS:56186 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Wild, John J., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:22303 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;George, Richard, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Advertising &amp; IMC : principles &amp; practice ent://SD_ILS/0/SD_ILS:56030 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Internet marketing : integrating online &amp; offline strategies ent://SD_ILS/0/SD_ILS:22680 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Zahay, Debra L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:22106 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Andrews, J. Craig, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:20439 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Altstiel, Tom, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:55789 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Contemporary cases in southern African marketing ent://SD_ILS/0/SD_ILS:17882 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Klopper, H. B., 1974- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The Routledge handbook of events ent://SD_ILS/0/SD_ILS:54259 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Page, Stephen J.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing management ent://SD_ILS/0/SD_ILS:21920 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Marshall, Greg W.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:224 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:321 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip (Philip J.), 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:51754 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kapoor, Neeru.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Essentials of marketing research : putting research into practice ent://SD_ILS/0/SD_ILS:50146 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Data mining applications with R ent://SD_ILS/0/SD_ILS:54188 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Zhao, Yanchang, 1977- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> International business : the challenges of globalization ent://SD_ILS/0/SD_ILS:55999 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Wild, John J.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:56263 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Drewniany, Bonnie L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing ent://SD_ILS/0/SD_ILS:49697 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing strategy : the thinking involved ent://SD_ILS/0/SD_ILS:49809 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Hill, Mark E., 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:49700 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Hill, Charles W. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results ent://SD_ILS/0/SD_ILS:49733 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:49830 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:52686 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Brassington, Frances.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Internet marketing : integrating online and offline strategies ent://SD_ILS/0/SD_ILS:20926 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Roberts, Mary Lou.<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2012<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing concepts and strategies ent://SD_ILS/0/SD_ILS:20538 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> E-marketing : applications of information technology and the internet within marketing ent://SD_ILS/0/SD_ILS:48275 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Molenaar, Cor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses ent://SD_ILS/0/SD_ILS:49428 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kennedy, Dan S., 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing management : a value-creation process ent://SD_ILS/0/SD_ILS:49572 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Jolibert, Alain. Marketing management.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:49699 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012&#160;2011<br/> Campaign communication and political marketing ent://SD_ILS/0/SD_ILS:46466 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Maarek, Philippe J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Banking strategy, credit appraisal, and lending decisions : a risk-return framework ent://SD_ILS/0/SD_ILS:48353 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Bhattacharyya, Hrishikes.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Essentials of marketing management ent://SD_ILS/0/SD_ILS:43124 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Lancaster, Geoffrey, 1938-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing communications : integrating offline and online with social media ent://SD_ILS/0/SD_ILS:47025 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Smith, P. R. (Paul Russell), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:17966 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Hospitality business development ent://SD_ILS/0/SD_ILS:22608 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Hassanien, Ahmed.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2010<br/> Marketing management : a customer-oriented approach ent://SD_ILS/0/SD_ILS:40546 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising creative : strategy, copy + design ent://SD_ILS/0/SD_ILS:43926 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16390 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Selling and sales management ent://SD_ILS/0/SD_ILS:22817 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Jobber, David, 1947-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273720690">View this book online, via DawsonERA, both on- and off-campus</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> <a href="http://lib.leeds.ac.uk/search/febook3056429">This title is also available as an eBook. Click here.</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Global business today ent://SD_ILS/0/SD_ILS:37755 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Hill, Charles W. L.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> How to make it big as a consultant ent://SD_ILS/0/SD_ILS:46130 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Cohen, William A., 1937-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy1001/2008048569.html">http://www.loc.gov/catdir/toc/fy1001/2008048569.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Faith-based marketing : the guide to reaching 140 million Christian consumers ent://SD_ILS/0/SD_ILS:46148 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Stielstra, Greg.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:338 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:20120 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Gravitational marketing : the science of attracting customers ent://SD_ILS/0/SD_ILS:35851 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Vee, Jimmy, 1975-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html">http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The marketing of sport ent://SD_ILS/0/SD_ILS:20409 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Beech, John G., 1947-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:31525 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing management ent://SD_ILS/0/SD_ILS:32150 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing management : a value-creation process ent://SD_ILS/0/SD_ILS:33472 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Dubois, Pierre-Louis.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:318 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Public relations disasters : talespin--inside stories and lessons learnt ent://SD_ILS/0/SD_ILS:11374 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;McCusker, Gerry, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html">http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI ent://SD_ILS/0/SD_ILS:32140 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Carroll, Brian J. (Brian James), 1970-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020712.html">http://www.loc.gov/catdir/toc/ecip0516/2005020712.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Tourism Marketing for cities and towns : using branding and events to attract tourism ent://SD_ILS/0/SD_ILS:34064 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kolb, Bonita M.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005022585.html">http://www.loc.gov/catdir/toc/ecip0517/2005022585.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Foundations of marketing ent://SD_ILS/0/SD_ILS:16620 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:16689 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:16704 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16735 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a> <a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The media student's book ent://SD_ILS/0/SD_ILS:18147 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Branston, Gill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html">http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Small business marketing for dummies ent://SD_ILS/0/SD_ILS:1426 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:12310 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Bothma, Neels.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The copywriter's handbook : a step-by-step guide to writing copy that sells ent://SD_ILS/0/SD_ILS:12668 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Bly, Robert W.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html">http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html">http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/89038564.html">http://catdir.loc.gov/catdir/bios/hol056/89038564.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html">http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/89038564.html">http://catdir.loc.gov/catdir/description/hol054/89038564.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary marketing 2005 ent://SD_ILS/0/SD_ILS:29507 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> International marketing strategy ent://SD_ILS/0/SD_ILS:29771 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Bradley, Frank, 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Corporate social responsibility : doing the most good for your company and your cause ent://SD_ILS/0/SD_ILS:29021 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0422/2004020375.html">http://www.loc.gov/catdir/toc/ecip0422/2004020375.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers ent://SD_ILS/0/SD_ILS:37191 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing for tourism ent://SD_ILS/0/SD_ILS:2103 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Holloway, J. Christopher.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:11656 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11718 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Dictionary of marketing communications ent://SD_ILS/0/SD_ILS:27455 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Govoni, Norman A. P.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip042/2003007359.html">http://www.loc.gov/catdir/toc/ecip042/2003007359.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing channels : a management view ent://SD_ILS/0/SD_ILS:12826 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Epica. Book 17, Europe's best advertisting ent://SD_ILS/0/SD_ILS:16138 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Rawlins, Andrew. editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Principles and practice of marketing ent://SD_ILS/0/SD_ILS:16619 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2004&#160;2003<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! ent://SD_ILS/0/SD_ILS:15684 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The future of advertising : new media, new clients, new consumers in the post-television age ent://SD_ILS/0/SD_ILS:16568 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:18052 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2002<br/> Marketing insights from A to Z : 80 concepts every manager needs to know ent://SD_ILS/0/SD_ILS:11977 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12771">http://www.books24x7.com/marc.asp?bookid=12771</a> Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=152701">http://public.eblib.com/choice/publicfullrecord.aspx?p=152701</a> ebrary <a href="http://site.ebrary.com/id/10299243">http://site.ebrary.com/id/10299243</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571</a> MyiLibrary <a href="http://www.myilibrary.com?id=36368">http://www.myilibrary.com?id=36368</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2003<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> International business : competing in the global marketplace : postscript 2002 ent://SD_ILS/0/SD_ILS:12776 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Hill, Charles W. L.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Effective marketing : creating and keeping customers ent://SD_ILS/0/SD_ILS:17002 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16992 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2001<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:19818 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Skinner, C. J.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Hospitality sales and promotion : strategies for success ent://SD_ILS/0/SD_ILS:25996 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Taylor, Derek, 1932 August 5-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Wired marketing : energizing business for e-commerce ent://SD_ILS/0/SD_ILS:16558 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Hardaker, Glenn.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing in travel and tourism ent://SD_ILS/0/SD_ILS:16589 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advanced business communication ent://SD_ILS/0/SD_ILS:57148 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Penrose, John M.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:14282 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1999<br/> Cybermarketing : how to use the Internet to market your goods and services ent://SD_ILS/0/SD_ILS:20090 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Bickerton, Pauline.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Advertising promotion : supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:23156 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:13637 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Streetwise business letters : 2,500 professionally written letters that will bring success to your business ent://SD_ILS/0/SD_ILS:15287 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Woods, John A.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing channels : a management view ent://SD_ILS/0/SD_ILS:14919 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Management information systems : the manager's view ent://SD_ILS/0/SD_ILS:19776 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Schultheis, Robert A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/97025011.html">http://catdir.loc.gov/catdir/toc/mh022/97025011.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/97025011.html">http://catdir.loc.gov/catdir/description/mh023/97025011.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Promotional strategy : marketing communications in practice ent://SD_ILS/0/SD_ILS:19794 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:24324 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising, promotion, and supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:226 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Shimp, Terence A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Advertising communications &amp; promotion management ent://SD_ILS/0/SD_ILS:354 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/> Write on target : the direct marketer's copywriting handbook ent://SD_ILS/0/SD_ILS:16698 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Stein, Donna Baier.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry ent://SD_ILS/0/SD_ILS:57155 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Laws, Eric, 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Retail in the digital age ent://SD_ILS/0/SD_ILS:10352 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Cope, Nigel.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> International marketing strategy ent://SD_ILS/0/SD_ILS:13740 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Bradley, Frank, 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Online market research : cost-effective searching of the Internet and online databases ent://SD_ILS/0/SD_ILS:14166 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Lescher, John F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=809986&custom%5Fatt%5F2=simple%5Fviewer">Online market research</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Marketing : contemporary concepts and practices ent://SD_ILS/0/SD_ILS:23380 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Schoell, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Promotional strategy : managing the marketing communications process ent://SD_ILS/0/SD_ILS:19684 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Engel, James F.<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Ogilvy on advertising ent://SD_ILS/0/SD_ILS:10753 2025-04-29T16:55:43Z 2025-04-29T16:55:43Z by&#160;Ogilvy, David, 1911-1999.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/84040525.html">http://catdir.loc.gov/catdir/description/random0414/84040525.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1985&#160;1983<br/>