Search Results for Direct marketing. - Narrowed by: 1:VCCT SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dDirect$002bmarketing.$0026qf$003dLIBRARY$002509Library$0025091$00253AVCCT$0025091$00253AVCCT$0026ps$003d300$0026isd$003dtrue? 2025-04-29T04:28:17Z Cases in direct marketing ent://SD_ILS/0/SD_ILS:19790 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Brown, Herbert E.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Financial services direct marketing : tactics, techniques and strategies ent://SD_ILS/0/SD_ILS:14893 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Rosenfield, James R.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003951842.PDF">http://www.gbv.de/dms/hbz/toc/ht003951842.PDF</a><br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:321 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Kotler, Philip (Philip J.), 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:17966 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16390 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:318 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Public relations disasters : talespin--inside stories and lessons learnt ent://SD_ILS/0/SD_ILS:11374 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;McCusker, Gerry, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html">http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:16689 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:16704 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16735 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a> <a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:12310 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Bothma, Neels.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:11656 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11718 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing channels : a management view ent://SD_ILS/0/SD_ILS:12826 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advanced business communication ent://SD_ILS/0/SD_ILS:57148 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Penrose, John M.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:13637 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Promotional strategy : marketing communications in practice ent://SD_ILS/0/SD_ILS:19794 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising communications &amp; promotion management ent://SD_ILS/0/SD_ILS:354 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/> Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry ent://SD_ILS/0/SD_ILS:57155 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Laws, Eric, 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Promotional strategy : managing the marketing communications process ent://SD_ILS/0/SD_ILS:19684 2025-04-29T04:28:17Z 2025-04-29T04:28:17Z by&#160;Engel, James F.<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/>