Search Results for Essays. - Narrowed by: Marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dEssays.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300? 2025-05-04T10:49:28Z Essays by distinguished marketing scholars of the Society for Marketing Advances ent://SD_ILS/0/SD_ILS:33734 2025-05-04T10:49:28Z 2025-05-04T10:49:28Z by&#160;Woodside, Arch G.<br/><a href="http://ezproxy.lib.monash.edu.au/login?url=http://www.sciencedirect.com/science?_ob=IssueURL&amp;_tockey=%23TOC%2313051%232002%23999889999%23471222%23FLA%23Volume_11,_Pages_1-220_(2002)%2BMEssays_by_Distinguished_Marketing_Scholars_of_the_Society_for_Marketing_Advances%2BMEdited_by_Arch_G._Woodside_and_Ellen_M._Moore%2BMISBN%3A_0-7623-0869-9&amp;_auth=y&amp;view=c&amp;_acct=C000027659&amp;_version=1&amp;_urlVersion=0&amp;_userid=542840&amp;md5=8ccd831a3de2c687888647b5b2b7a7ee">Full text available online via ScienceDirect Books (restricted access)</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> The long tail : how endless choice is creating unlimited demand ent://SD_ILS/0/SD_ILS:8138 2025-05-04T10:49:28Z 2025-05-04T10:49:28Z by&#160;Anderson, Chris, 1961-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/>