Search Results for HTML. - Narrowed by: Marketing.

Services marketing : integrating customer focus across the firm

2025-05-04T19:44:00Z

by Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: Books
Publication Date 2024 2013

Foundations of marketing

2025-05-04T19:44:00Z

by Pride, William M., 1942- author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html
Format: Books
Publication Date 2017

Designing brand identity : an essential guide for the whole branding team

2025-05-04T19:44:00Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

The idea writers : copywriting in a new media and marketing era

2025-05-04T19:44:00Z

by Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: Books
Publication Date 2010

Key marketing metrics : the 50+ metrics every manager needs to know

2025-05-04T19:44:00Z

by Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: Books
Publication Date 2009

Strategic brand management : building, measuring, and managing brand equity

2025-05-04T19:44:00Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

Predictably irrational : the hidden forces that shape our decisions

2025-05-04T19:44:00Z

by Ariely, Dan.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Book web site http://www.predictablyirrational.com/ Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
Format: Books
Publication Date 2008

The art of client service

2025-05-04T19:44:00Z

by Solomon, Robert.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Format: Books
Publication Date 2008

Consumer behavior and marketing strategy

2025-05-04T19:44:00Z

by Peter, J. Paul.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
Format: Books
Publication Date 2008

All you need is a good idea! : how to create marketing messages that actually get results

2025-05-04T19:44:00Z

by Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: Books
Publication Date 2008

Consumer behavior : building marketing strategy

2025-05-04T19:44:00Z

by Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: Electronic Resources
Publication Date 2007

Services marketing : people, technology, strategy

2025-05-04T19:44:00Z

by Lovelock, Christopher H.
Inhaltsverzeichnis Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007

Marketing : the core

2025-05-04T19:44:00Z

by Kerin, Roger A.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html Publisher description http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html
Format: Books
Publication Date 2007

In search of a new logic for marketing : the foundation of contemporary marketing theory

2025-05-04T19:44:00Z

by Grönroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html
Format: Books
Publication Date 2007

The art of digital branding

2025-05-04T19:44:00Z

by Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: Books
Publication Date 2007

Measuring marketing : 103 key metrics every marketer needs

2025-05-04T19:44:00Z

by Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format: Books
Publication Date 2007

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

2025-05-04T19:44:00Z

by Barber, Benjamin R., 1939-
Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html
Format: Books
Publication Date 2007

There's a Tsotsi in the boardroom : winning in a hostile world

2025-05-04T19:44:00Z

by Kuzwayo, Muzi.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html
Format: Books
Publication Date 2007

Marketing research

2025-05-04T19:44:00Z

by Aaker, David A.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html
Format: Books
Publication Date 2007

Principles of marketing

2025-05-04T19:44:00Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996 http://www.prenhall.com
Format: Books
Publication Date 2006

Beyond six sigma : profitable growth throuth customer value creation

2025-05-04T19:44:00Z

by Plaster, Gary.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html
Format: Books
Publication Date 2006

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

2025-05-04T19:44:00Z

by Johnson, Lisa, 1967-
Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html
Format: Books
Publication Date 2006

The must-have customer : 7 steps to winning the customer you haven't got

2025-05-04T19:44:00Z

by Gordman, Robert.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html
Format: Books
Publication Date 2006

Does marketing need reform? : fresh perspectives on the future

2025-05-04T19:44:00Z

by Sheth, Jagdish N.
Table of contents http://www.loc.gov/catdir/toc/ecip0518/2005025003.html
Format: Books
Publication Date 2006

Juicing the orange : how to turn creativity into a powerful business advantage

2025-05-04T19:44:00Z

by Fallon, Pat.
Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html
Format: Books
Publication Date 2006

Marketing made easy

2025-05-04T19:44:00Z

by Epstein, Kevin.
Table of contents http://www.loc.gov/catdir/toc/ecip067/2006001861.html Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006001861-d.html
Format: Books
Publication Date 2006

Marketing to women : how to increase your share of the world's largest market

2025-05-04T19:44:00Z

by Barletta, Marti.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021741.html
Format: Books
Publication Date 2006

Performing consumers : global capital and its theatrical seductions

2025-05-04T19:44:00Z

by Wickstrom, Maurya.
Connect Connect Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html
Format: Books
Publication Date 2006

Marketing management

2025-05-04T19:44:00Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

2025-05-04T19:44:00Z

by Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170 Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: Books
Publication Date 2005

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

2025-05-04T19:44:00Z

by Mathieson, Rick.
Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/ Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu
Format: Books
Publication Date 2005

The visionary package : using packaging to build effective brands

2025-05-04T19:44:00Z

by Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: Books
Publication Date 2005

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

2025-05-04T19:44:00Z

by Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format: Books
Publication Date 2005

Space race : an inside view of the future of communications planning

2025-05-04T19:44:00Z

by Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format: Books
Publication Date 2005

Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients

2025-05-04T19:44:00Z

by Levinson, Jay Conrad.
Publisher description http://www.loc.gov/catdir/description/wiley042/2004042253.html Table of contents http://www.loc.gov/catdir/toc/wiley041/2004042253.html
Format: Books
Publication Date 2005 2004

Fashion brands : branding style from Armani to Zara

2025-05-04T19:44:00Z

by Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format: Books
Publication Date 2005

Trillion-dollar moms : marketing to a new generation of mothers

2025-05-04T19:44:00Z

by Bailey, Maria T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html
Format: Books
Publication Date 2005

The big moo : stop trying to be perfect and start being remarkable

2025-05-04T19:44:00Z

by Godin, Seth.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html
Format: Books
Publication Date 2005

The new strategic brand management : creating and sustaining brand equity long term

2025-05-04T19:44:00Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Marketing

2025-05-04T19:44:00Z

by Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: Books
Publication Date 2004

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

2025-05-04T19:44:00Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2004

Branded nation : the marketing of megachurch, college, inc., and museumworld

2025-05-04T19:44:00Z

by Twitchell, James B., 1943-
Inhaltsverzeichnis Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html
Format: Books
Publication Date 2004

What no one ever tells you about marketing your own business : real-life advice from 101 successful entrepreneurs

2025-05-04T19:44:00Z

by Norman, Jan.
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004003270.html
Format: Books
Publication Date 2004

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

2025-05-04T19:44:00Z

by Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: Books
Publication Date 2004

The guru guide to marketing : a concise guide to the best ideas from today's top marketers

2025-05-04T19:44:00Z

by Boyett, Joseph H.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html
Format: Books
Publication Date 2003

New consumer marketing : managing a living demand system

2025-05-04T19:44:00Z

by Baker, Susan.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html
Format: Books
Publication Date 2003

Advertising, promotion & supplemental aspects of integrated marketing communications

2025-05-04T19:44:00Z

by Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format: Books
Publication Date 2003

Brand failures : the truth about the 100 biggest branding mistakes of all time

2025-05-04T19:44:00Z

by Haig, Matt.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html Inhaltsverzeichnis Brand failures
Format: Books
Publication Date 2003

New products management

2025-05-04T19:44:00Z

by Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format: Books
Publication Date 2003

Destination branding : creating the unique destination proposition

2025-05-04T19:44:00Z

by Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format: Books
Publication Date 2002

The business marketing course : managing in complex networks

2025-05-04T19:44:00Z

by Ford, David, 1944-
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001056905.html
Format: Books
Publication Date 2002

The advertising handbook

2025-05-04T19:44:00Z

by Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html Inhaltsverzeichnis The advertising handbook
Format: Books
Publication Date 2002

Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)

2025-05-04T19:44:00Z

by Chambers, Larry, 1947-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html
Format: Books
Publication Date 2002

Welcome to the creative age : bananas, business and the death of marketing

2025-05-04T19:44:00Z

by Earls, Mark.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html
Format: Books
Publication Date 2002

Beyond disruption : changing the rules in the marketplace

2025-05-04T19:44:00Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

Effective marketing : creating and keeping customers

2025-05-04T19:44:00Z

by Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: Books
Publication Date 2002

Strategic market management

2025-05-04T19:44:00Z

by Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format: Books
Publication Date 2001

Internet marketing

2025-05-04T19:44:00Z

by Hofacker, Charles F.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format: Books
Publication Date 2001

Marketing in travel and tourism

2025-05-04T19:44:00Z

by Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840 Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: Books
Publication Date 2001

Emotion marketing : the Hallmark way of winning customers for life

2025-05-04T19:44:00Z

by Robinette, Scott.
Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html
Format: Books
Publication Date 2001

Big brands, big trouble : lessons learned the hard way

2025-05-04T19:44:00Z

by Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: Books
Publication Date 2001

Positioning : the battle for your mind

2025-05-04T19:44:00Z

by Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format: Books
Publication Date 2001

The brand marketing book : creating, managing, and extending the value of your brand

2025-05-04T19:44:00Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Marketing : best practices

2025-05-04T19:44:00Z

by Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: Books
Publication Date 2000

Differentiate or die : survival in our era of killer competition

2025-05-04T19:44:00Z

by Trout, Jack.
Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html
Format: Books
Publication Date 2000

The Oxford textbook of marketing

2025-05-04T19:44:00Z

by Blois, Keith J. (Keith John)
Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html
Format: Books
Publication Date 2000

Global marketing : foreign entry, local marketing & global management

2025-05-04T19:44:00Z

by Johansson, Johny K.
Table of contents 1 Table of contents 2 Table of contents 3 Table of contents http://catdir.loc.gov/catdir/toc/mh023/99033630.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2000

Electronic commerce : strategies and models for business-to-business trading

2025-05-04T19:44:00Z

by Timmers, Paul.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html
Format: Books
Publication Date 1999

Eating the big fish : how challenger brands can compete against brand leaders

2025-05-04T19:44:00Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

Kotler on marketing : how to create, win, and dominate markets

2025-05-04T19:44:00Z

by Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format: Books
Publication Date 1999

Marketing channels : a management view

2025-05-04T19:44:00Z

by Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
Format: Books
Publication Date 1999

Consumer behavior and marketing strategy

2025-05-04T19:44:00Z

by Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html
Format: Books
Publication Date 1999

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

2025-05-04T19:44:00Z

by Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: Books
Publication Date 1998

Strategic market management

2025-05-04T19:44:00Z

by Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: Books
Publication Date 1998

Marketing research

2025-05-04T19:44:00Z

by Aaker, David A.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html Inhaltsverzeichnis Marketing research
Format: Books
Publication Date 1998

Under the radar : talking to today's cynical consumer

2025-05-04T19:44:00Z

by Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html Inhaltsverzeichnis Under the radar
Format: Books
Publication Date 1998

Marketing in travel and tourism

2025-05-04T19:44:00Z

by Middleton, Victor T. C.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006660850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy1117/94240552-d.html
Format: Books
Publication Date 1994

Introduction to fashion merchandising

2025-05-04T19:44:00Z

by Rath, Patricia Mink.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1309/92039192-d.html
Format: Books
Publication Date 1994

Winning at new products : accelerating the process from idea to launch

2025-05-04T19:44:00Z

by Cooper, Robert G. (Robert Gravlin), 1943-
Table of contents http://lcweb.loc.gov/catdir/toc/93-18734.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0831/93018734-d.html
Format: Books
Publication Date 1993