Search Results for HTML. - Narrowed by: Strategisch management.

Strategic brand management : building, measuring, and managing brand equity

2025-05-02T08:05:10Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

Marketing management

2025-05-02T08:05:10Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

Strategic management : building and sustaining competitive advantage

2025-05-02T08:05:10Z

by Pitts, Robert A.
Table of contents http://www.loc.gov/catdir/toc/fy055/2005921619.html
Format: Books
Publication Date 2006

Strategic management in action

2025-05-02T08:05:10Z

by Coulter, Mary K.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2005

Strategy bites back : it is a lot more, and less, than you ever imagined--

2025-05-02T08:05:10Z

by Mintzberg, Henry.
Klappentext Inhaltsverzeichnis Klappentext Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2005

The business of brands

2025-05-02T08:05:10Z

by Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: Books
Publication Date 2004

The new strategic brand management : creating and sustaining brand equity long term

2025-05-02T08:05:10Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Corporate reputation and competitiveness

2025-05-02T08:05:10Z

by Davies, Gary, 1946-
Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html
Format: Books
Publication Date 2003

Who says elephants can't dance? : inside IBM's historic turnaround

2025-05-02T08:05:10Z

by Gerstner, Louis V.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html
Format: Books
Publication Date 2002

Strategic market management

2025-05-02T08:05:10Z

by Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format: Books
Publication Date 2001

Strategic management : concepts and cases

2025-05-02T08:05:10Z

by Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/toc/mh022/98050674.html Publisher description http://catdir.loc.gov/catdir/description/mh023/98050674.html
Format: Books
Publication Date 1999

Strategic market management

2025-05-02T08:05:10Z

by Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: Books
Publication Date 1998

Corporate strategy : resources and the scope of the firm

2025-05-02T08:05:10Z

by Collis, David J.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/95036380.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/95036380-b.html Publisher description http://catdir.loc.gov/catdir/description/mh022/95036380.html
Format: Books
Publication Date 1997