Search Results for Independent Institute of Education - Narrowed by: 1:VGCTSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dIndependent$002bInstitute$002bof$002bEducation$0026qf$003dLIBRARY$002509Library$0025091$00253AVGCT$0025091$00253AVGCT$0026ps$003d300$0026isd$003dtrue?2025-06-15T12:06:12ZBrand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-06-15T12:06:12Z2025-06-15T12:06:12Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-06-15T12:06:12Z2025-06-15T12:06:12Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of strategic thinking : reading pack.ent://SD_ILS/0/SD_ILS:187612025-06-15T12:06:12Z2025-06-15T12:06:12Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-06-15T12:06:12Z2025-06-15T12:06:12Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of strategic thinking : reading pack.ent://SD_ILS/0/SD_ILS:187192025-06-15T12:06:12Z2025-06-15T12:06:12Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-06-15T12:06:12Z2025-06-15T12:06:12Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-06-15T12:06:12Z2025-06-15T12:06:12Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companiesent://SD_ILS/0/SD_ILS:218582025-06-15T12:06:12Z2025-06-15T12:06:12Zby Berg, Hemsen Synne<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-06-15T12:06:12Z2025-06-15T12:06:12Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Townent://SD_ILS/0/SD_ILS:218622025-06-15T12:06:12Z2025-06-15T12:06:12Zby Van der Merwe, Natalie<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-06-15T12:06:12Z2025-06-15T12:06:12Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Advertisements and the representations of hegemonic masculinity : the case of GQ magazineent://SD_ILS/0/SD_ILS:210732025-06-15T12:06:12Z2025-06-15T12:06:12Zby Sabela, Danisa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brandent://SD_ILS/0/SD_ILS:210752025-06-15T12:06:12Z2025-06-15T12:06:12Zby Scholtz, Shannon Marcelle.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-06-15T12:06:12Z2025-06-15T12:06:12Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviourent://SD_ILS/0/SD_ILS:210792025-06-15T12:06:12Z2025-06-15T12:06:12Zby Midgley, Michael<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impactent://SD_ILS/0/SD_ILS:210802025-06-15T12:06:12Z2025-06-15T12:06:12Zby Ashburner, Sebastian.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offlineent://SD_ILS/0/SD_ILS:210812025-06-15T12:06:12Z2025-06-15T12:06:12Zby Verhoef, Alexandra.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method studyent://SD_ILS/0/SD_ILS:210822025-06-15T12:06:12Z2025-06-15T12:06:12Zby Willows, Stephen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Townent://SD_ILS/0/SD_ILS:210862025-06-15T12:06:12Z2025-06-15T12:06:12Zby Pietersen, Conny Nteboheleng.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The impact of technology on brandingent://SD_ILS/0/SD_ILS:210872025-06-15T12:06:12Z2025-06-15T12:06:12Zby Myers, Brady Hudson.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-06-15T12:06:12Z2025-06-15T12:06:12Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-06-15T12:06:12Z2025-06-15T12:06:12Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townshipsent://SD_ILS/0/SD_ILS:210922025-06-15T12:06:12Z2025-06-15T12:06:12Zby Pasiya, Sesothando.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-06-15T12:06:12Z2025-06-15T12:06:12Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countriesent://SD_ILS/0/SD_ILS:211022025-06-15T12:06:12Z2025-06-15T12:06:12Zby Mushonga, Tendai.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.coment://SD_ILS/0/SD_ILS:211032025-06-15T12:06:12Z2025-06-15T12:06:12Zby Landsberg, Calvin.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-06-15T12:06:12Z2025-06-15T12:06:12Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-06-15T12:06:12Z2025-06-15T12:06:12Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisationsent://SD_ILS/0/SD_ILS:211102025-06-15T12:06:12Z2025-06-15T12:06:12Zby Berchowitz, David.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africaent://SD_ILS/0/SD_ILS:211112025-06-15T12:06:12Z2025-06-15T12:06:12Zby Matiringe, Tanitta.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122025-06-15T12:06:12Z2025-06-15T12:06:12Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industryent://SD_ILS/0/SD_ILS:211132025-06-15T12:06:12Z2025-06-15T12:06:12Zby Griffin, Olivia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customersent://SD_ILS/0/SD_ILS:211142025-06-15T12:06:12Z2025-06-15T12:06:12Zby Stevens, Kim.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212025-06-15T12:06:12Z2025-06-15T12:06:12Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Instagram as a persona : a curatorial platform for young people: exploring better branding possibilitiesent://SD_ILS/0/SD_ILS:210892025-06-15T12:06:12Z2025-06-15T12:06:12Zby Malinzi, Agnes.<br/>Format: Manuscript<br/>Codenames picturesent://SD_ILS/0/SD_ILS:552632025-06-15T12:06:12Z2025-06-15T12:06:12Zby Chvatil,Vlaada<br/>Format: Books<br/>Publication Date 2016<br/>Flash point Fire rescue: a thrilling game of fighting fire, rescuing victims and teamworkent://SD_ILS/0/SD_ILS:552662025-06-15T12:06:12Z2025-06-15T12:06:12Zby Lanzing, Kevin<br/>Format: Books<br/>Publication Date 2011<br/>The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method studyent://SD_ILS/0/SD_ILS:210782025-06-15T12:06:12Z2025-06-15T12:06:12Zby Batchelor, Michaela.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-06-15T12:06:12Z2025-06-15T12:06:12Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-06-15T12:06:12Z2025-06-15T12:06:12Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-06-15T12:06:12Z2025-06-15T12:06:12Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-06-15T12:06:12Z2025-06-15T12:06:12Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702025-06-15T12:06:12Z2025-06-15T12:06:12Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-06-15T12:06:12Z2025-06-15T12:06:12Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-06-15T12:06:12Z2025-06-15T12:06:12Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442025-06-15T12:06:12Z2025-06-15T12:06:12Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-06-15T12:06:12Z2025-06-15T12:06:12Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-06-15T12:06:12Z2025-06-15T12:06:12Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-06-15T12:06:12Z2025-06-15T12:06:12Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492025-06-15T12:06:12Z2025-06-15T12:06:12Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502025-06-15T12:06:12Z2025-06-15T12:06:12Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512025-06-15T12:06:12Z2025-06-15T12:06:12Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worthent://SD_ILS/0/SD_ILS:193522025-06-15T12:06:12Z2025-06-15T12:06:12Zby Chatz, Tayla.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532025-06-15T12:06:12Z2025-06-15T12:06:12Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>HBO's 'Game of Thrones' : empowerment vs objectification of womenent://SD_ILS/0/SD_ILS:193542025-06-15T12:06:12Z2025-06-15T12:06:12Zby McPetrie, Allan John.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-06-15T12:06:12Z2025-06-15T12:06:12Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-06-15T12:06:12Z2025-06-15T12:06:12Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-06-15T12:06:12Z2025-06-15T12:06:12Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-06-15T12:06:12Z2025-06-15T12:06:12Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-06-15T12:06:12Z2025-06-15T12:06:12Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602025-06-15T12:06:12Z2025-06-15T12:06:12Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612025-06-15T12:06:12Z2025-06-15T12:06:12Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lensent://SD_ILS/0/SD_ILS:193622025-06-15T12:06:12Z2025-06-15T12:06:12Zby Mogashane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632025-06-15T12:06:12Z2025-06-15T12:06:12Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?ent://SD_ILS/0/SD_ILS:193642025-06-15T12:06:12Z2025-06-15T12:06:12Zby Howarth, Claire.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652025-06-15T12:06:12Z2025-06-15T12:06:12Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-06-15T12:06:12Z2025-06-15T12:06:12Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?ent://SD_ILS/0/SD_ILS:193672025-06-15T12:06:12Z2025-06-15T12:06:12Zby Kalavadakken, Jetto.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-06-15T12:06:12Z2025-06-15T12:06:12Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-06-15T12:06:12Z2025-06-15T12:06:12Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over timeent://SD_ILS/0/SD_ILS:193742025-06-15T12:06:12Z2025-06-15T12:06:12Zby Bugaari, Erika Butetsi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-06-15T12:06:12Z2025-06-15T12:06:12Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaignent://SD_ILS/0/SD_ILS:193762025-06-15T12:06:12Z2025-06-15T12:06:12Zby Dewar, Devin.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772025-06-15T12:06:12Z2025-06-15T12:06:12Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?ent://SD_ILS/0/SD_ILS:193792025-06-15T12:06:12Z2025-06-15T12:06:12Zby Radebe, Gugulethu Nomvula.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industryent://SD_ILS/0/SD_ILS:193802025-06-15T12:06:12Z2025-06-15T12:06:12Zby Eddy, Nicole.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-06-15T12:06:12Z2025-06-15T12:06:12Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-06-15T12:06:12Z2025-06-15T12:06:12Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-06-15T12:06:12Z2025-06-15T12:06:12Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-06-15T12:06:12Z2025-06-15T12:06:12Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-06-15T12:06:12Z2025-06-15T12:06:12Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What are the drivers behind the growing popularity of farmers' markets in the Western Cape?ent://SD_ILS/0/SD_ILS:193862025-06-15T12:06:12Z2025-06-15T12:06:12Zby Biesenbach, Rinette.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872025-06-15T12:06:12Z2025-06-15T12:06:12Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal brandingent://SD_ILS/0/SD_ILS:193882025-06-15T12:06:12Z2025-06-15T12:06:12Zby Dollman, Samantha.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Pina Pirataent://SD_ILS/0/SD_ILS:552622025-06-15T12:06:12Z2025-06-15T12:06:12Zby Vaccarino, Donald X<br/>Format: Books<br/>Publication Date 2015<br/>Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneerent://SD_ILS/0/SD_ILS:192242025-06-15T12:06:12Z2025-06-15T12:06:12Zby Ferreira, Mieke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262025-06-15T12:06:12Z2025-06-15T12:06:12Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-06-15T12:06:12Z2025-06-15T12:06:12Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queensent://SD_ILS/0/SD_ILS:192292025-06-15T12:06:12Z2025-06-15T12:06:12Zby Zambodla, Nandi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The myth of happiness to popular culture and the mediaent://SD_ILS/0/SD_ILS:192302025-06-15T12:06:12Z2025-06-15T12:06:12Zby De Wet, Anke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-06-15T12:06:12Z2025-06-15T12:06:12Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-06-15T12:06:12Z2025-06-15T12:06:12Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-06-15T12:06:12Z2025-06-15T12:06:12Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>More to the mural : an exploratory study into the Cape Town street art and grafitti communityent://SD_ILS/0/SD_ILS:192342025-06-15T12:06:12Z2025-06-15T12:06:12Zby Garbaccio, Jean-Pierre Otello.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-06-15T12:06:12Z2025-06-15T12:06:12Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-06-15T12:06:12Z2025-06-15T12:06:12Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372025-06-15T12:06:12Z2025-06-15T12:06:12Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382025-06-15T12:06:12Z2025-06-15T12:06:12Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392025-06-15T12:06:12Z2025-06-15T12:06:12Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communicationent://SD_ILS/0/SD_ILS:192402025-06-15T12:06:12Z2025-06-15T12:06:12Zby Esterhuyse, Elzaan Erica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-06-15T12:06:12Z2025-06-15T12:06:12Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422025-06-15T12:06:12Z2025-06-15T12:06:12Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?ent://SD_ILS/0/SD_ILS:192432025-06-15T12:06:12Z2025-06-15T12:06:12Zby Cressy, Anastasia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-06-15T12:06:12Z2025-06-15T12:06:12Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-06-15T12:06:12Z2025-06-15T12:06:12Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-06-15T12:06:12Z2025-06-15T12:06:12Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-06-15T12:06:12Z2025-06-15T12:06:12Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The sensational senses exploring how café interior design influences sensory experienceent://SD_ILS/0/SD_ILS:192482025-06-15T12:06:12Z2025-06-15T12:06:12Zby Randell, Polly.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-06-15T12:06:12Z2025-06-15T12:06:12Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand auditent://SD_ILS/0/SD_ILS:192502025-06-15T12:06:12Z2025-06-15T12:06:12Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-06-15T12:06:12Z2025-06-15T12:06:12Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood filmsent://SD_ILS/0/SD_ILS:192552025-06-15T12:06:12Z2025-06-15T12:06:12Zby Coetzee, Herculas.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-06-15T12:06:12Z2025-06-15T12:06:12Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal marketsent://SD_ILS/0/SD_ILS:192582025-06-15T12:06:12Z2025-06-15T12:06:12Zby Nomandla, Mzwandile.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-06-15T12:06:12Z2025-06-15T12:06:12Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-06-15T12:06:12Z2025-06-15T12:06:12Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Assessment of SA rugby brands and followers in non-traditional rugby communitiesent://SD_ILS/0/SD_ILS:192612025-06-15T12:06:12Z2025-06-15T12:06:12Zby Bembe, Chumani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The social depth of online gaming : why 1P turned into co-op, and co-op into MMOent://SD_ILS/0/SD_ILS:192622025-06-15T12:06:12Z2025-06-15T12:06:12Zby Pienaar, Louis.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-06-15T12:06:12Z2025-06-15T12:06:12Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642025-06-15T12:06:12Z2025-06-15T12:06:12Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Intangible made tangibleent://SD_ILS/0/SD_ILS:190452025-06-15T12:06:12Z2025-06-15T12:06:12Zby Fisher, Lauren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-06-15T12:06:12Z2025-06-15T12:06:12Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Scratching your nameent://SD_ILS/0/SD_ILS:191732025-06-15T12:06:12Z2025-06-15T12:06:12Zby Krame, Nicholas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-06-15T12:06:12Z2025-06-15T12:06:12Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762025-06-15T12:06:12Z2025-06-15T12:06:12Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-06-15T12:06:12Z2025-06-15T12:06:12Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Celebrity endorsements : celebrities steal the limelightent://SD_ILS/0/SD_ILS:191782025-06-15T12:06:12Z2025-06-15T12:06:12Zby Williams, Adderley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-06-15T12:06:12Z2025-06-15T12:06:12Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identityent://SD_ILS/0/SD_ILS:191802025-06-15T12:06:12Z2025-06-15T12:06:12Zby Ninaber, Ann.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-06-15T12:06:12Z2025-06-15T12:06:12Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822025-06-15T12:06:12Z2025-06-15T12:06:12Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-06-15T12:06:12Z2025-06-15T12:06:12Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Lending a helping hand : how alcohol can make a differenceent://SD_ILS/0/SD_ILS:191842025-06-15T12:06:12Z2025-06-15T12:06:12Zby Volschenk, Bianka.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A study on the experiential exploration of the Birds Café brandent://SD_ILS/0/SD_ILS:191852025-06-15T12:06:12Z2025-06-15T12:06:12Zby Present, Fidel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862025-06-15T12:06:12Z2025-06-15T12:06:12Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Subcultural style and microbloggingent://SD_ILS/0/SD_ILS:191872025-06-15T12:06:12Z2025-06-15T12:06:12Zby Stewart, Alison.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Advertising through the extremeent://SD_ILS/0/SD_ILS:191892025-06-15T12:06:12Z2025-06-15T12:06:12Zby Thomson, Emma.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Wear your brand : a study on co-branding and brand associations in the fashion industryent://SD_ILS/0/SD_ILS:191902025-06-15T12:06:12Z2025-06-15T12:06:12Zby Giuricich, Gabriella.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Provinceent://SD_ILS/0/SD_ILS:191912025-06-15T12:06:12Z2025-06-15T12:06:12Zby Ngqakayi, Anathi.<br/>Format: Books<br/>Publication Date 2013<br/>Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channelsent://SD_ILS/0/SD_ILS:191922025-06-15T12:06:12Z2025-06-15T12:06:12Zby Brown, Chloe Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The perceptions middle class individuals living in Cape Town have towards the Metrorail train serviceent://SD_ILS/0/SD_ILS:191932025-06-15T12:06:12Z2025-06-15T12:06:12Zby Kok, Brittney Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942025-06-15T12:06:12Z2025-06-15T12:06:12Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Villains vs saints : emotional branding and its influence on Generation Yent://SD_ILS/0/SD_ILS:191952025-06-15T12:06:12Z2025-06-15T12:06:12Zby Phiri, Nonkululeko Simone.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962025-06-15T12:06:12Z2025-06-15T12:06:12Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Re-branding of ethnic hair in the 21st centuryent://SD_ILS/0/SD_ILS:191972025-06-15T12:06:12Z2025-06-15T12:06:12Zby Mabasha, Phumzile.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982025-06-15T12:06:12Z2025-06-15T12:06:12Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992025-06-15T12:06:12Z2025-06-15T12:06:12Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauaient://SD_ILS/0/SD_ILS:192002025-06-15T12:06:12Z2025-06-15T12:06:12Zby Clarke, Savanna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to itent://SD_ILS/0/SD_ILS:192012025-06-15T12:06:12Z2025-06-15T12:06:12Zby Raubenheimer, Faith.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-06-15T12:06:12Z2025-06-15T12:06:12Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An analysis of the strategy behind the fringeent://SD_ILS/0/SD_ILS:192032025-06-15T12:06:12Z2025-06-15T12:06:12Zby Louw, Walter.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategyent://SD_ILS/0/SD_ILS:192042025-06-15T12:06:12Z2025-06-15T12:06:12Zby Seabe, Kgomotso.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-06-15T12:06:12Z2025-06-15T12:06:12Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Capeent://SD_ILS/0/SD_ILS:192082025-06-15T12:06:12Z2025-06-15T12:06:12Zby Smit, Justin.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Patriotic advertising : illusion or reality?ent://SD_ILS/0/SD_ILS:192092025-06-15T12:06:12Z2025-06-15T12:06:12Zby Swart, Elsje.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industryent://SD_ILS/0/SD_ILS:192102025-06-15T12:06:12Z2025-06-15T12:06:12Zby Annenberg, Francesca.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Perceptions of female beauty in advertising and the influence of societyent://SD_ILS/0/SD_ILS:192112025-06-15T12:06:12Z2025-06-15T12:06:12Zby Perold, Anna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principleent://SD_ILS/0/SD_ILS:192122025-06-15T12:06:12Z2025-06-15T12:06:12Zby Bhoola, Chetna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Singletrack : brand love in the SA mountain bike sceneent://SD_ILS/0/SD_ILS:192132025-06-15T12:06:12Z2025-06-15T12:06:12Zby Van der Merwe, Dominique.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStvent://SD_ILS/0/SD_ILS:192142025-06-15T12:06:12Z2025-06-15T12:06:12Zby Nkwazi, Jurina.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The impact of dual income relationships on the perception of men's imageent://SD_ILS/0/SD_ILS:192152025-06-15T12:06:12Z2025-06-15T12:06:12Zby Barry, Courtney Amber.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBDent://SD_ILS/0/SD_ILS:192162025-06-15T12:06:12Z2025-06-15T12:06:12Zby Duncan, Thomas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the role of nostalgic brand communication in the Afrikaner marketent://SD_ILS/0/SD_ILS:192172025-06-15T12:06:12Z2025-06-15T12:06:12Zby Abrahamse, Kaylie.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Townent://SD_ILS/0/SD_ILS:192182025-06-15T12:06:12Z2025-06-15T12:06:12Zby Lamont, Chantel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?ent://SD_ILS/0/SD_ILS:192192025-06-15T12:06:12Z2025-06-15T12:06:12Zby Vika, Inga.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Product placement in the era of digital technologiesent://SD_ILS/0/SD_ILS:192202025-06-15T12:06:12Z2025-06-15T12:06:12Zby Garlick, Phillip.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-06-15T12:06:12Z2025-06-15T12:06:12Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providersent://SD_ILS/0/SD_ILS:192222025-06-15T12:06:12Z2025-06-15T12:06:12Zby Nzimande, Nokwanda.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Takenokoent://SD_ILS/0/SD_ILS:552652025-06-15T12:06:12Z2025-06-15T12:06:12Zby Bauza,Antoine<br/>Format: Books<br/>Publication Date 2012<br/>An introduction to digital media for business communications (student manual) lesson 23 - 39. Book Bent://SD_ILS/0/SD_ILS:187632025-06-15T12:06:12Z2025-06-15T12:06:12Zby Ashwin, S.<br/>Format: Books<br/>Publication Date 2011<br/>An introduction to digital media for business communications (student manual) lesson 1-22. Book Aent://SD_ILS/0/SD_ILS:187652025-06-15T12:06:12Z2025-06-15T12:06:12Zby Ashwin, S.<br/>Format: Books<br/>Publication Date 2011<br/>The mindent://SD_ILS/0/SD_ILS:552642025-06-15T12:06:12Z2025-06-15T12:06:12Zby Warsch,Wolfgang<br/>Format: Books<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-06-15T12:06:12Z2025-06-15T12:06:12Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>