Search Results for Information. - Narrowed by: Advertising.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dInformation.$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026pe$003dd$00253A$0026ps$003d300?dt=list2025-10-18T14:35:36ZAdvertising creative : strategy, copy, and designent://SD_ILS/0/SD_ILS:573812025-10-18T14:35:36Z2025-10-18T14:35:36Zby Altstiel, Tom, author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-10-18T14:35:36Z2025-10-18T14:35:36Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>The concise encyclopedia of communicationent://SD_ILS/0/SD_ILS:524292025-10-18T14:35:36Z2025-10-18T14:35:36Zby Donsbach, Wolfgang, 1949-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-18T14:35:36Z2025-10-18T14:35:36Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-10-18T14:35:36Z2025-10-18T14:35:36Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve thement://SD_ILS/0/SD_ILS:10932025-10-18T14:35:36Z2025-10-18T14:35:36Zby Johnson, Michael, 1964-<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz375683208inh.htm">http://swbplus.bsz-bw.de/bsz375683208inh.htm</a><br/>Format: Books<br/>Publication Date 2012<br/>Ad critique : how to deconstruct ads in order to build better advertisingent://SD_ILS/0/SD_ILS:498222025-10-18T14:35:36Z2025-10-18T14:35:36Zby Tag, Nancy R.<br/>Format: Books<br/>Publication Date 2012<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-10-18T14:35:36Z2025-10-18T14:35:36Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-10-18T14:35:36Z2025-10-18T14:35:36Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The art of client serviceent://SD_ILS/0/SD_ILS:59702025-10-18T14:35:36Z2025-10-18T14:35:36Zby Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Advertising for dummiesent://SD_ILS/0/SD_ILS:13272025-10-18T14:35:36Z2025-10-18T14:35:36Zby Dahl, Gary.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>There's a Tsotsi in the boardroom : winning in a hostile worldent://SD_ILS/0/SD_ILS:120122025-10-18T14:35:36Z2025-10-18T14:35:36Zby Kuzwayo, Muzi.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising strategy : creative tactics from the outside/inent://SD_ILS/0/SD_ILS:2282025-10-18T14:35:36Z2025-10-18T14:35:36Zby Altstiel, Tom.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-10-18T14:35:36Z2025-10-18T14:35:36Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Art and advertisingent://SD_ILS/0/SD_ILS:123772025-10-18T14:35:36Z2025-10-18T14:35:36Zby Gibbons, Joan.<br/><a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-t.html">Table of contents</a>
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<a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-d.html">Publisher description</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising as multilingual communicationent://SD_ILS/0/SD_ILS:303782025-10-18T14:35:36Z2025-10-18T14:35:36Zby Kelly-Holmes, Helen, 1968-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol051/2004054891.html">http://www.loc.gov/catdir/bios/hol051/2004054891.html</a>
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Table of contents <a href="http://www.loc.gov/catdir/toc/hol052/2004054891.html">http://www.loc.gov/catdir/toc/hol052/2004054891.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The practice of advertisingent://SD_ILS/0/SD_ILS:198092025-10-18T14:35:36Z2025-10-18T14:35:36Zby Mackay, Adrian.<br/>Format: Books<br/>Publication Date 2005<br/>The 22 irrefutable laws of advertising (and when to violate them)ent://SD_ILS/0/SD_ILS:100972025-10-18T14:35:36Z2025-10-18T14:35:36Zby Newman, Michael.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html">http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html">http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley042/2004301124.html">http://catdir.loc.gov/catdir/description/wiley042/2004301124.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-10-18T14:35:36Z2025-10-18T14:35:36Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Advertising by design : creating visual communications with graphic impactent://SD_ILS/0/SD_ILS:3522025-10-18T14:35:36Z2025-10-18T14:35:36Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html">http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004009412.html">http://catdir.loc.gov/catdir/description/wiley041/2004009412.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-10-18T14:35:36Z2025-10-18T14:35:36Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-10-18T14:35:36Z2025-10-18T14:35:36Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!ent://SD_ILS/0/SD_ILS:156842025-10-18T14:35:36Z2025-10-18T14:35:36Zby Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-10-18T14:35:36Z2025-10-18T14:35:36Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The end of advertising as we know itent://SD_ILS/0/SD_ILS:123352025-10-18T14:35:36Z2025-10-18T14:35:36Zby Zyman, Sergio.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html">http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html">http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-10-18T14:35:36Z2025-10-18T14:35:36Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Age of propaganda : the everyday use and abuse of persuasionent://SD_ILS/0/SD_ILS:377912025-10-18T14:35:36Z2025-10-18T14:35:36Zby Pratkanis, Anthony R.<br/>Format: Books<br/>Publication Date 2002<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-10-18T14:35:36Z2025-10-18T14:35:36Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-10-18T14:35:36Z2025-10-18T14:35:36Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Creative company : how St. Luke's became "the ad agency to end all ad agencies"ent://SD_ILS/0/SD_ILS:56982025-10-18T14:35:36Z2025-10-18T14:35:36Zby Law, Andy, 1956-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/99028937.html">http://catdir.loc.gov/catdir/toc/onix06/99028937.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/99028937.html">http://catdir.loc.gov/catdir/bios/wiley043/99028937.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/99028937.html">http://catdir.loc.gov/catdir/description/wiley035/99028937.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-10-18T14:35:36Z2025-10-18T14:35:36Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-10-18T14:35:36Z2025-10-18T14:35:36Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising and sales promotion strategyent://SD_ILS/0/SD_ILS:3402025-10-18T14:35:36Z2025-10-18T14:35:36Zby Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format: Books<br/>Publication Date 1998 1997<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:150072025-10-18T14:35:36Z2025-10-18T14:35:36Zby Bovée, Courtland L.<br/>Format: Books<br/>Publication Date 1992<br/>