Search Results for Institute of Marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dInstitute$002bof$002bMarketing.$0026ps$003d300?dt=list 2025-05-07T17:17:07Z Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur. ent://SD_ILS/0/SD_ILS:23887 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Institute of Marketing Management (South Africa)<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Professional marketing : official magazine of the Australian Marketing Institute. ent://SD_ILS/0/SD_ILS:23791 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Australian Marketing Institute.<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Professional marketing : official magazine of the Australian Marketing Institute. ent://SD_ILS/0/SD_ILS:58081 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Australian Marketing Institute.<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Digital marketing 1B /Indepent Institute of Education (IIE). ent://SD_ILS/0/SD_ILS:18766 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Ashwin, S.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:14700 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Journal of marketing management. ent://SD_ILS/0/SD_ILS:23693 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Chartered Institute of Marketing (Great Britain)<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Journal of marketing management. ent://SD_ILS/0/SD_ILS:58026 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Chartered Institute of Marketing (Great Britain)<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Black diamond unearthing South Africa's new black middle class. ent://SD_ILS/0/SD_ILS:19312 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;UCT Unilever Institute of Strategic Marketing.<br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;200<br/> Journal of marketing ent://SD_ILS/0/SD_ILS:58152 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;S A Institute of Marketing Management<br/>Format:&#160;Books<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:12443 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els051/2004556468.html">http://catdir.loc.gov/catdir/toc/els051/2004556468.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els051/2004556468.html">http://catdir.loc.gov/catdir/description/els051/2004556468.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The principles and practice of export marketing ent://SD_ILS/0/SD_ILS:11501 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Hibbert, E. P. (Edgar P.)<br/>Format:&#160;Books<br/>Publication Date&#160;1985<br/> Marketing communications ent://SD_ILS/0/SD_ILS:10732 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Coulson-Thomas, Colin.<br/>Format:&#160;Books<br/>Publication Date&#160;1983<br/> The SA journal of marketing and sales. ent://SD_ILS/0/SD_ILS:23888 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Professional Sales Association (South Africa).<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Successful marketing communications : a practical guide to planning and implementation ent://SD_ILS/0/SD_ILS:24693 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Ace, Cathy.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Quantitative methods for marketing decisions ent://SD_ILS/0/SD_ILS:51399 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Wegner, Trevor.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> The CIM handbook of export marketing a practical guide to opening and expanding markets overseas ent://SD_ILS/0/SD_ILS:24691 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Noonan, Chris J.<br/>Format:&#160;Books<br/>Publication Date&#160;1999&#160;1996<br/> Effective communication in organizations ent://SD_ILS/0/SD_ILS:10529 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Fielding, M. L. (Michael L.)<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Effective communication in organizations ent://SD_ILS/0/SD_ILS:13891 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Fielding, M. L. (Michael L.)<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Effective communication in organizations ent://SD_ILS/0/SD_ILS:15055 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Fielding, M. L. (Michael L.)<br/>Format:&#160;Books<br/>Publication Date&#160;1993<br/> Financial aspects of marketing ent://SD_ILS/0/SD_ILS:11272 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Ward, Keith, 1949-<br/>123Library <a href="http://www.123library.org/book_details/?id=104379">http://www.123library.org/book_details/?id=104379</a> Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1273256">http://public.eblib.com/choice/publicfullrecord.aspx?p=1273256</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=606978">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=606978</a> MyiLibrary <a href="http://www.myilibrary.com?id=504273">http://www.myilibrary.com?id=504273</a><br/>Format:&#160;Books<br/>Publication Date&#160;1989<br/> Internal marketing : tools and concepts for customer-focused management ent://SD_ILS/0/SD_ILS:25558 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Ahmed, Pervaiz K.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Marketing in practice, 2001-2002 ent://SD_ILS/0/SD_ILS:13101 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Kelley, Gill.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Promotional strategy : marketing communications in practice ent://SD_ILS/0/SD_ILS:19794 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:1504 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> The marketing decision maker from MKIS to MDSS ent://SD_ILS/0/SD_ILS:14657 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Pitt, Leyland F.<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> The marketing decision maker : from MkIS to MDSS ent://SD_ILS/0/SD_ILS:14884 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Pitt, Leyland F.<br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:11240 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;1989<br/> The fundamentals and practice of marketing ent://SD_ILS/0/SD_ILS:11275 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Wilmshurst, John.<br/>Format:&#160;Books<br/>Publication Date&#160;1984<br/> Behavioural aspects of marketing ent://SD_ILS/0/SD_ILS:10849 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Williams, Keith C.<br/>Format:&#160;Books<br/>Publication Date&#160;1981<br/> Marketing briefs : a revision and study guide ent://SD_ILS/0/SD_ILS:26036 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> EMarketing eXcellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:13220 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Strategic marketing : planning and control ent://SD_ILS/0/SD_ILS:36114 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Drummond, Graeme.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing fundamentals, 2001-2002 : ent://SD_ILS/0/SD_ILS:26053 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Lancaster, Geoffrey.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Economics : principles and practice ent://SD_ILS/0/SD_ILS:13912 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Black, P. A. (Philip A.)<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> International marketing ent://SD_ILS/0/SD_ILS:24692 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Paliwoda, Stanley J.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Management principles ent://SD_ILS/0/SD_ILS:19726 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Brevis, Tersia, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> South African marketing cases for decision makers ent://SD_ILS/0/SD_ILS:14322 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Pitt, Leyland F.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> SA marketing : cases for decision makers ent://SD_ILS/0/SD_ILS:17263 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Pitt, Leyland F.<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Economics : an introduction for students of business and marketing ent://SD_ILS/0/SD_ILS:11223 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Livesey, Frank.<br/>Format:&#160;Books<br/>Publication Date&#160;1986<br/> Brand and marketing management : reading pack. ent://SD_ILS/0/SD_ILS:18708 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics ent://SD_ILS/0/SD_ILS:57855 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Qwelane, Muntu J.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2022<br/> Made in South Africa a study of the Proudly South African marketing campaign ent://SD_ILS/0/SD_ILS:21845 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Burnett, Michael<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications ent://SD_ILS/0/SD_ILS:21851 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Ochler, Charl<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features ent://SD_ILS/0/SD_ILS:21854 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Taylor, Kimberley<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines ent://SD_ILS/0/SD_ILS:21861 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Warren, Andrew<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Brand communication in context : reading pack. ent://SD_ILS/0/SD_ILS:18716 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Brand strategy 3 : reading pack. ent://SD_ILS/0/SD_ILS:18717 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding ent://SD_ILS/0/SD_ILS:19007 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Mzimba, Lungiswa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy ent://SD_ILS/0/SD_ILS:19572 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Bickel, Julia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> The impact of technology on branding ent://SD_ILS/0/SD_ILS:21087 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Myers, Brady Hudson.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa ent://SD_ILS/0/SD_ILS:21088 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Mackay, Brett.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance ent://SD_ILS/0/SD_ILS:21090 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Weir, Cameron.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> The pros and cons of marketing brands on Twitter using Coca Cola's &quot;#shareacoke&quot; campaign and BiC's &quot;Women's Day&quot; campaign : a comparative study adn brand impact analysis on South African Twitter users ent://SD_ILS/0/SD_ILS:21093 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Gaffoor, Shaakir.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy ent://SD_ILS/0/SD_ILS:21109 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Sakutukwa, Anesu.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Context planning and channel innovation : reading pack ent://SD_ILS/0/SD_ILS:17920 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Shopper marketing in South Africa ent://SD_ILS/0/SD_ILS:19413 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Purdy, Carolyn.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Context planning and channel innovation : reading pack ent://SD_ILS/0/SD_ILS:18759 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Brand communication and leadership : reading pack. ent://SD_ILS/0/SD_ILS:18720 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Introduction to creative brand building communication : reading pack. ent://SD_ILS/0/SD_ILS:18721 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing ent://SD_ILS/0/SD_ILS:19014 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Koch, Terrence.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Evaluating the success of real-time content marketing on Twitter during live sporting events ent://SD_ILS/0/SD_ILS:19019 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Rangasamy, Rikashni.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign? ent://SD_ILS/0/SD_ILS:19344 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Throssell, Nick.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' &quot;Style By SA&quot; campaign ent://SD_ILS/0/SD_ILS:19346 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Mona, Azola.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> An exploration of the concept of New Marketing and how it is changing the business world ent://SD_ILS/0/SD_ILS:19351 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Truter, Anje.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification ent://SD_ILS/0/SD_ILS:19353 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Cronje, William.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Introduction to creative brand communication : reading pack. ent://SD_ILS/0/SD_ILS:18712 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Branding the ordinary ent://SD_ILS/0/SD_ILS:18853 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Matlare, Itumeleng.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Alcohol affair : the influence of experiential marketing on purchase behaviour ent://SD_ILS/0/SD_ILS:18948 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Matsolo, Sibongiseni.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study ent://SD_ILS/0/SD_ILS:19088 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Rodriques, Shannon.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective ent://SD_ILS/0/SD_ILS:19166 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Bester, Karle Marcell.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity ent://SD_ILS/0/SD_ILS:19021 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Carpenter, Emma Jane.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials ent://SD_ILS/0/SD_ILS:19233 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Hendricks, Erin.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The use of gamification as a marketing communication tool to engage with South African millenials ent://SD_ILS/0/SD_ILS:19251 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Racitti, Riccardo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Brand building principles and fundamentals : reading pack. ent://SD_ILS/0/SD_ILS:18723 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Word-of-mouth in brand building : reading pack. ent://SD_ILS/0/SD_ILS:18724 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers ent://SD_ILS/0/SD_ILS:19181 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Metele, Chwayita.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles ent://SD_ILS/0/SD_ILS:19182 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Van Eck, Jaco.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape ent://SD_ILS/0/SD_ILS:19208 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Smit, Justin.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> The role of ethnographic research in the field of experiental marketing ent://SD_ILS/0/SD_ILS:19294 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Rawicz, Liora Yehudit.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Suggested marketing strategy for the Bach Flower Remedies brand ent://SD_ILS/0/SD_ILS:19540 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Tager, Shlomit.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Marketing alternative rock music with branding : a South African perspective ent://SD_ILS/0/SD_ILS:19422 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Kritizinger, Jake.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview ent://SD_ILS/0/SD_ILS:10095 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html">http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Assessing the efficiency of Chase Software in the Johannesburg-based agency ent://SD_ILS/0/SD_ILS:18687 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Whiting, Taryn Louise.<br/>Format:&#160;Computer file<br/>Publication Date&#160;2005<br/> Effective sales and marketing for travel and tourism ent://SD_ILS/0/SD_ILS:12230 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Steinberg, Wayne A., 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Online public relations ent://SD_ILS/0/SD_ILS:24591 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Phillips, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Exploring direct marketing ent://SD_ILS/0/SD_ILS:26513 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;O'Malley, Lisa.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Low cost marketing ent://SD_ILS/0/SD_ILS:14560 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Jay, Ros.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008800468&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008800468&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Leisure marketing ent://SD_ILS/0/SD_ILS:15175 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Leadley, Peter J.<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Overseas marketing from Australia ent://SD_ILS/0/SD_ILS:25596 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Cooke, Ian M.<br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Marketing financial services ent://SD_ILS/0/SD_ILS:5299 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;McIver, Colin, 1914-1987.<br/>Format:&#160;Books<br/>Publication Date&#160;1980<br/> Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities ent://SD_ILS/0/SD_ILS:21089 2025-05-07T17:17:07Z 2025-05-07T17:17:07Z by&#160;Malinzi, Agnes.<br/>Format:&#160;Manuscript<br/>