Search Results for Interactive marketing. - Narrowed by: 1 SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dInteractive$002bmarketing.$0026qf$003dCHILD_AVAILABLE$002509Item$002bAvailable$0025091$0025091$0026ps$003d300?dt=list 2025-10-10T09:07:41Z Direct and interactive marketing ent://SD_ILS/0/SD_ILS:24694 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Sargeant, Adrian.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Direct and interactive marketing ent://SD_ILS/0/SD_ILS:29402 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Sargeant, Adrian.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Global marketing : an interactive approach ent://SD_ILS/0/SD_ILS:26810 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Gillespie, Kate.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Services marketing : an interactive approach ent://SD_ILS/0/SD_ILS:50985 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Fisk, Raymond P.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives ent://SD_ILS/0/SD_ILS:41106 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Rapp, Stan.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital analytics for marketing ent://SD_ILS/0/SD_ILS:59456 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Sponder, Marshall, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing ent://SD_ILS/0/SD_ILS:49697 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Kotler, Philip, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Emarketing excellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:51028 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing concepts and strategies ent://SD_ILS/0/SD_ILS:20538 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:49699 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012&#160;2011<br/> E-marketing : applications of information technology and the internet within marketing ent://SD_ILS/0/SD_ILS:48275 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Molenaar, Cor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Content strategy at work : real-world stories to strengthen every interactive project ent://SD_ILS/0/SD_ILS:51016 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Bloomstein, Margot.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Closing a failed bank : resolution practices and procedures ent://SD_ILS/0/SD_ILS:45332 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Parker, David C. (David Cameron), 1955-<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2011<br/> Handbook on business information systems ent://SD_ILS/0/SD_ILS:46903 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Gunasekaran, A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! ent://SD_ILS/0/SD_ILS:39551 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Gillin, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The new influencers : a marketer's guide to the new social media ent://SD_ILS/0/SD_ILS:11019 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Gillin, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> EMarketing eXcellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:13220 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Herd how to change mass behaviour by harnessing our true nature ent://SD_ILS/0/SD_ILS:33445 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Earls, Mark.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0619/2006027031.html">http://www.loc.gov/catdir/toc/ecip0619/2006027031.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:318 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketers toolkit : the 10 strategies you need to succeed. ent://SD_ILS/0/SD_ILS:32144 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Harvard Business School.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020520.html">http://www.loc.gov/catdir/toc/ecip0516/2005020520.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising ent://SD_ILS/0/SD_ILS:10197 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising, promotion, and new media ent://SD_ILS/0/SD_ILS:29403 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Epica. Book 17, Europe's best advertisting ent://SD_ILS/0/SD_ILS:16138 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Rawlins, Andrew. editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Strategic sports event management : an international approach ent://SD_ILS/0/SD_ILS:11687 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Masterman, Guy.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11718 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> Understanding business marketing and purchasing : an interaction approach ent://SD_ILS/0/SD_ILS:25237 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Ford, David, 1944-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Wired marketing : energizing business for e-commerce ent://SD_ILS/0/SD_ILS:16558 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Hardaker, Glenn.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Internet marketing : readings and online resources ent://SD_ILS/0/SD_ILS:10664 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> E-business &amp; e-commerce : how to program ent://SD_ILS/0/SD_ILS:12728 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Deitel, Harvey M., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> e-shock 2000 : the electronic shopping revolution : strategies for retailers and manufacturers ent://SD_ILS/0/SD_ILS:23214 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;De Kare-Silver, Michael.<br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1999&#160;1998<br/> Internet marketing research : resources and techniques ent://SD_ILS/0/SD_ILS:13778 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Forrest, Ed.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Direct marketing management ent://SD_ILS/0/SD_ILS:14899 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Roberts, Mary Lou.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution ent://SD_ILS/0/SD_ILS:14838 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Norman, Donald A.<br/>Format:&#160;Books<br/>Publication Date&#160;1999&#160;1998<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:24324 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Driving brand value : using integrated marketing to manage profitable stakeholder relationships ent://SD_ILS/0/SD_ILS:16216 2025-10-10T09:07:41Z 2025-10-10T09:07:41Z by&#160;Duncan, Tom (Thomas R.)<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/>