Search Results for Internet advertising. - Narrowed by: 1SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dInternet$002badvertising.$0026qf$003dCHILD_AVAILABLE$002509Item$002bAvailable$0025091$0025091$0026pe$003dd$00253A$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-21T08:49:14ZAdvertising on the Internet : how to get your message across on the World Wide Webent://SD_ILS/0/SD_ILS:97962025-10-21T08:49:14Z2025-10-21T08:49:14Zby Armstrong, Steven.<br/>Format: Books<br/>Publication Date 2001<br/>B &amp; T weekly.ent://SD_ILS/0/SD_ILS:580242025-10-21T08:49:14Z2025-10-21T08:49:14ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Social media marketing for Small Businessesent://SD_ILS/0/SD_ILS:594352025-10-21T08:49:14Z2025-10-21T08:49:14Zby Rudansky-Kloppers, S<br/>Format: Books<br/>Publication Date 2025<br/>Social media marketingent://SD_ILS/0/SD_ILS:578272025-10-21T08:49:14Z2025-10-21T08:49:14Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital advertisingent://SD_ILS/0/SD_ILS:591302025-10-21T08:49:14Z2025-10-21T08:49:14Zby Gowpall, Yathika.<br/>Format: Books<br/>Publication Date 2024<br/>Advertising in the digital age : theories & practicesent://SD_ILS/0/SD_ILS:594002025-10-21T08:49:14Z2025-10-21T08:49:14Zby Yesiloglu, Sevil, author.<br/>Format: Books<br/>Publication Date 2023<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-10-21T08:49:14Z2025-10-21T08:49:14Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-10-21T08:49:14Z2025-10-21T08:49:14Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-10-21T08:49:14Z2025-10-21T08:49:14Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Social media marketingent://SD_ILS/0/SD_ILS:554912025-10-21T08:49:14Z2025-10-21T08:49:14Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2019 2017<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-10-21T08:49:14Z2025-10-21T08:49:14Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Media now : understanding media, culture, and technologyent://SD_ILS/0/SD_ILS:573222025-10-21T08:49:14Z2025-10-21T08:49:14Zby Straubhaar, Joseph D., author.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketing : a strategic approachent://SD_ILS/0/SD_ILS:179172025-10-21T08:49:14Z2025-10-21T08:49:14Zby Barker, Melissa S., author.<br/>Format: Books<br/>Publication Date 2017<br/>Media/impact : an introduction to mass mediaent://SD_ILS/0/SD_ILS:573142025-10-21T08:49:14Z2025-10-21T08:49:14Zby Biagi, Shirley, author.<br/>Format: Books<br/>Publication Date 2017<br/>Mass communication : living in a media worldent://SD_ILS/0/SD_ILS:521492025-10-21T08:49:14Z2025-10-21T08:49:14Zby Hanson, Ralph E., author.<br/>Format: Books<br/>Publication Date 2016 2015<br/>Managing e-commerce in businessent://SD_ILS/0/SD_ILS:179912025-10-21T08:49:14Z2025-10-21T08:49:14Zby Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-10-21T08:49:14Z2025-10-21T08:49:14Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Communications lawent://SD_ILS/0/SD_ILS:223632025-10-21T08:49:14Z2025-10-21T08:49:14Zby Burns, Yvonne, author.<br/>Format: Books<br/>Publication Date 2015<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:514412025-10-21T08:49:14Z2025-10-21T08:49:14Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Children and media : a global perspectiveent://SD_ILS/0/SD_ILS:524082025-10-21T08:49:14Z2025-10-21T08:49:14Zby Lemish, Dafna, 1951-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118787069.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118787069.jpg</a><br/>Format: Books<br/>Publication Date 2015<br/>Privacy in the information societyent://SD_ILS/0/SD_ILS:537622025-10-21T08:49:14Z2025-10-21T08:49:14Zby Leith, Philip, 1954- editor.<br/>Table of contents only <a href="http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html">http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-10-21T08:49:14Z2025-10-21T08:49:14Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:3612025-10-21T08:49:14Z2025-10-21T08:49:14Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2014<br/>The best digital marketing campaigns in the world IIent://SD_ILS/0/SD_ILS:221672025-10-21T08:49:14Z2025-10-21T08:49:14Zby Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>The law of journalism and mass communicationent://SD_ILS/0/SD_ILS:540692025-10-21T08:49:14Z2025-10-21T08:49:14Zby Trager, Robert author.<br/>Format: Books<br/>Publication Date 2014<br/>The handbook of gender, sex, and mediaent://SD_ILS/0/SD_ILS:508852025-10-21T08:49:14Z2025-10-21T08:49:14Zby Ross, Karen, 1957-<br/>Format: Books<br/>Publication Date 2014<br/>Mobile magic : the Saatchi &amp; Saatchi guide to mobile marketingent://SD_ILS/0/SD_ILS:512582025-10-21T08:49:14Z2025-10-21T08:49:14Zby Eslinger, Tom, author.<br/>Format: Books<br/>Publication Date 2014<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-10-21T08:49:14Z2025-10-21T08:49:14Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Internet marketing : integrating online and offline strategiesent://SD_ILS/0/SD_ILS:209262025-10-21T08:49:14Z2025-10-21T08:49:14Zby Roberts, Mary Lou.<br/>Format: Books<br/>Publication Date 2013 2012<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-10-21T08:49:14Z2025-10-21T08:49:14Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Media today : mass communication in a converging worldent://SD_ILS/0/SD_ILS:531132025-10-21T08:49:14Z2025-10-21T08:49:14Zby Turow, Joseph.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-10-21T08:49:14Z2025-10-21T08:49:14Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>Computer security literacy : staying safe in a digital worldent://SD_ILS/0/SD_ILS:502232025-10-21T08:49:14Z2025-10-21T08:49:14Zby Jacobson, Douglas.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-10-21T08:49:14Z2025-10-21T08:49:14Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-10-21T08:49:14Z2025-10-21T08:49:14Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-10-21T08:49:14Z2025-10-21T08:49:14Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-10-21T08:49:14Z2025-10-21T08:49:14Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businessesent://SD_ILS/0/SD_ILS:494282025-10-21T08:49:14Z2025-10-21T08:49:14Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-10-21T08:49:14Z2025-10-21T08:49:14Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-10-21T08:49:14Z2025-10-21T08:49:14Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Rethinking reputation : how PR trumps marketing and advertising in the new media worldent://SD_ILS/0/SD_ILS:496402025-10-21T08:49:14Z2025-10-21T08:49:14Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-10-21T08:49:14Z2025-10-21T08:49:14Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Diagnosis and treatment planning skills for mental health professionals : a popular culture casebook approachent://SD_ILS/0/SD_ILS:507132025-10-21T08:49:14Z2025-10-21T08:49:14Zby Schwitzer, Alan M.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-10-21T08:49:14Z2025-10-21T08:49:14Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-10-21T08:49:14Z2025-10-21T08:49:14Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>Public relations writing : form and styleent://SD_ILS/0/SD_ILS:212672025-10-21T08:49:14Z2025-10-21T08:49:14Zby Newsom, Doug.<br/>Format: Books<br/>Publication Date 2011<br/>Killer Facebook ads : master cutting-edge Facebook advertising techniquesent://SD_ILS/0/SD_ILS:465532025-10-21T08:49:14Z2025-10-21T08:49:14Zby Weintraub, Marty, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>Media and democracyent://SD_ILS/0/SD_ILS:471662025-10-21T08:49:14Z2025-10-21T08:49:14Zby Curran, James.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-10-21T08:49:14Z2025-10-21T08:49:14Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Graphic design school : the principles and practices of graphic designent://SD_ILS/0/SD_ILS:159852025-10-21T08:49:14Z2025-10-21T08:49:14Zby Dabner, David.<br/>Format: Books<br/>Publication Date 2010<br/>Global communication : theories, stakeholders, and trendsent://SD_ILS/0/SD_ILS:428142025-10-21T08:49:14Z2025-10-21T08:49:14Zby McPhail, Thomas L.<br/>Format: Books<br/>Publication Date 2010<br/>Turn clicks into customers : proven marketing techniques for converting online traffic into revenueent://SD_ILS/0/SD_ILS:432122025-10-21T08:49:14Z2025-10-21T08:49:14Zby Forrester, Duane.<br/>Format: Books<br/>Publication Date 2010<br/>Socialnomics : how social media transforms the way we live and do businessent://SD_ILS/0/SD_ILS:57122025-10-21T08:49:14Z2025-10-21T08:49:14Zby Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-10-21T08:49:14Z2025-10-21T08:49:14Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>The findability formula : the easy, non-technical approach to search engine marketingent://SD_ILS/0/SD_ILS:111112025-10-21T08:49:14Z2025-10-21T08:49:14Zby Lutze, Heather, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Media ethics : cases and moral reasoningent://SD_ILS/0/SD_ILS:155702025-10-21T08:49:14Z2025-10-21T08:49:14Zby Christians, Clifford G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html">http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketingent://SD_ILS/0/SD_ILS:201202025-10-21T08:49:14Z2025-10-21T08:49:14Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Children, adolescents, and the mediaent://SD_ILS/0/SD_ILS:387692025-10-21T08:49:14Z2025-10-21T08:49:14Zby Strasburger, Victor C., 1949-<br/>Format: Books<br/>Publication Date 2009<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:395672025-10-21T08:49:14Z2025-10-21T08:49:14Zby Chaney, Paul, 1955-<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and the mind of the consumer : what works, what doesn't, and why.ent://SD_ILS/0/SD_ILS:3512025-10-21T08:49:14Z2025-10-21T08:49:14Zby Sutherland, Max.<br/>Format: Books<br/>Publication Date 2008<br/>Managing e-commerce in businessent://SD_ILS/0/SD_ILS:198102025-10-21T08:49:14Z2025-10-21T08:49:14Zby Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format: Books<br/>Publication Date 2008<br/>Statistical methods in e-commerce researchent://SD_ILS/0/SD_ILS:404912025-10-21T08:49:14Z2025-10-21T08:49:14Zby Jank, Wolfgang, 1970-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The long tail : how endless choice is creating unlimited demandent://SD_ILS/0/SD_ILS:81382025-10-21T08:49:14Z2025-10-21T08:49:14Zby Anderson, Chris, 1961-<br/>Format: Books<br/>Publication Date 2007<br/>It's not just PR : public relations in societyent://SD_ILS/0/SD_ILS:198152025-10-21T08:49:14Z2025-10-21T08:49:14Zby Coombs, W. Timothy.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html">http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html">http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html">http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Processing Web ads : the effects of animation and arousing contentent://SD_ILS/0/SD_ILS:334502025-10-21T08:49:14Z2025-10-21T08:49:14Zby Chung, Yongkuk.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007013385.html">http://www.loc.gov/catdir/toc/ecip0715/2007013385.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Global communicationent://SD_ILS/0/SD_ILS:1292025-10-21T08:49:14Z2025-10-21T08:49:14Zby Kamalipour, Yahya R.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-10-21T08:49:14Z2025-10-21T08:49:14Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-10-21T08:49:14Z2025-10-21T08:49:14Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>Encyclopedia of children, adolescents, and the mediaent://SD_ILS/0/SD_ILS:426972025-10-21T08:49:14Z2025-10-21T08:49:14Zby Arnett, Jeffrey Jensen.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html">http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html">http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html">http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Preattentive processing of web advertisingent://SD_ILS/0/SD_ILS:354952025-10-21T08:49:14Z2025-10-21T08:49:14Zby Yoo, Chan Yun.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0717/2007018343.html">http://www.loc.gov/catdir/toc/ecip0717/2007018343.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The entrepreneur and small business problem solverent://SD_ILS/0/SD_ILS:17942025-10-21T08:49:14Z2025-10-21T08:49:14Zby Cohen, William A., 1937-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html">http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html">http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising now! Onlineent://SD_ILS/0/SD_ILS:165722025-10-21T08:49:14Z2025-10-21T08:49:14Zby Wiedermann, Julius.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-10-21T08:49:14Z2025-10-21T08:49:14Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Strategic marketingent://SD_ILS/0/SD_ILS:166892025-10-21T08:49:14Z2025-10-21T08:49:14Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022025-10-21T08:49:14Z2025-10-21T08:49:14Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Pay per click search engine marketing for dummiesent://SD_ILS/0/SD_ILS:319862025-10-21T08:49:14Z2025-10-21T08:49:14Zby Kent, Peter, 1957-<br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-10-21T08:49:14Z2025-10-21T08:49:14Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-10-21T08:49:14Z2025-10-21T08:49:14Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertisingent://SD_ILS/0/SD_ILS:101972025-10-21T08:49:14Z2025-10-21T08:49:14Zby Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-10-21T08:49:14Z2025-10-21T08:49:14Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Heads in beds : hospitality and tourism marketingent://SD_ILS/0/SD_ILS:114842025-10-21T08:49:14Z2025-10-21T08:49:14Zby Raza, Ivo, 1968-<br/>Format: Books<br/>Publication Date 2005<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-10-21T08:49:14Z2025-10-21T08:49:14Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format: Books<br/>Publication Date 2005<br/>Electronic commerce 2004 : a managerial perspectiveent://SD_ILS/0/SD_ILS:127832025-10-21T08:49:14Z2025-10-21T08:49:14Zby Turban, Efraim.<br/>Format: Books<br/>Publication Date 2004<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-10-21T08:49:14Z2025-10-21T08:49:14Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>Managing e-commerceent://SD_ILS/0/SD_ILS:173372025-10-21T08:49:14Z2025-10-21T08:49:14Zby Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-10-21T08:49:14Z2025-10-21T08:49:14Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Design your own : e-shop : creating and promoting successful small business sitesent://SD_ILS/0/SD_ILS:35182025-10-21T08:49:14Z2025-10-21T08:49:14Zby Holzschlag, Molly E.<br/>Format: Books<br/>Publication Date 2004<br/>Epica. Book 17, Europe's best advertistingent://SD_ILS/0/SD_ILS:161382025-10-21T08:49:14Z2025-10-21T08:49:14Zby Rawlins, Andrew. editor.<br/>Format: Books<br/>Publication Date 2004<br/>Media now : understanding media culture and technologyent://SD_ILS/0/SD_ILS:169032025-10-21T08:49:14Z2025-10-21T08:49:14Zby Straubhaar, Joseph D.<br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Public relations : contemporary issues and techniquesent://SD_ILS/0/SD_ILS:180592025-10-21T08:49:14Z2025-10-21T08:49:14Zby Baines, Paul, 1973-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els041/2003064167.html">http://catdir.loc.gov/catdir/toc/els041/2003064167.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Brand management : a theoretical and practical approachent://SD_ILS/0/SD_ILS:119502025-10-21T08:49:14Z2025-10-21T08:49:14Zby Riezebos, H. J., 1960-<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=728565">Brand management</a><br/>Format: Books<br/>Publication Date 2003<br/>Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!ent://SD_ILS/0/SD_ILS:156842025-10-21T08:49:14Z2025-10-21T08:49:14Zby Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format: Books<br/>Publication Date 2003<br/>One show interactive : advertising's best interactive and new media. Vol. VIent://SD_ILS/0/SD_ILS:121402025-10-21T08:49:14Z2025-10-21T08:49:14Zby Swanepoel, Kevin.<br/>Format: Electronic Resources<br/>Publication Date 2003<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-10-21T08:49:14Z2025-10-21T08:49:14Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Casting for big ideas : a new manifesto for agency managersent://SD_ILS/0/SD_ILS:165732025-10-21T08:49:14Z2025-10-21T08:49:14Zby Jaffe, Andrew, 1938-2010.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html">http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html">http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2003283016.html">http://catdir.loc.gov/catdir/description/wiley041/2003283016.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-10-21T08:49:14Z2025-10-21T08:49:14Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Online brandingent://SD_ILS/0/SD_ILS:130042025-10-21T08:49:14Z2025-10-21T08:49:14Zby Drew, Keith.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing communications : contexts, strategies, and applicationsent://SD_ILS/0/SD_ILS:130242025-10-21T08:49:14Z2025-10-21T08:49:14Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2002<br/>Cases in e-commerceent://SD_ILS/0/SD_ILS:249822025-10-21T08:49:14Z2025-10-21T08:49:14Zby Rayport, Jeffrey F.<br/>Format: Books<br/>Publication Date 2002 2001<br/>Advertising media planningent://SD_ILS/0/SD_ILS:97952025-10-21T08:49:14Z2025-10-21T08:49:14Zby Sissors, Jack Zanville, 1919-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh051/2002022717.html">http://catdir.loc.gov/catdir/bios/mh051/2002022717.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2002022717.html">http://catdir.loc.gov/catdir/description/mh051/2002022717.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketing plans that workent://SD_ILS/0/SD_ILS:170052025-10-21T08:49:14Z2025-10-21T08:49:14Zby McDonald, Malcolm.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043345.html">http://catdir.loc.gov/catdir/toc/els031/2001043345.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043345.html">http://catdir.loc.gov/catdir/description/els031/2001043345.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Advertising todayent://SD_ILS/0/SD_ILS:2292025-10-21T08:49:14Z2025-10-21T08:49:14Zby Berger, Warren.<br/>Format: Books<br/>Publication Date 2001<br/>Handbook of children and the mediaent://SD_ILS/0/SD_ILS:155242025-10-21T08:49:14Z2025-10-21T08:49:14Zby Singer, Dorothy G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html">http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz087115867inh.htm">http://swbplus.bsz-bw.de/bsz087115867inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html">http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>A guide to finding quality information on the Internet : selection and evaluation strategiesent://SD_ILS/0/SD_ILS:252872025-10-21T08:49:14Z2025-10-21T08:49:14Zby Cooke, Alison.<br/>Format: Books<br/>Publication Date 2001<br/>E-business & e-commerce : how to programent://SD_ILS/0/SD_ILS:127282025-10-21T08:49:14Z2025-10-21T08:49:14Zby Deitel, Harvey M., 1945-<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketingent://SD_ILS/0/SD_ILS:135692025-10-21T08:49:14Z2025-10-21T08:49:14Zby Hofacker, Charles F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/00036498.html">http://catdir.loc.gov/catdir/toc/onix06/00036498.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/00036498.html">http://catdir.loc.gov/catdir/description/wiley035/00036498.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz08739104xcov.htm">http://swbplus.bsz-bw.de/bsz08739104xcov.htm</a><br/>Format: Books<br/>Publication Date 2001<br/>Multimedia literacyent://SD_ILS/0/SD_ILS:135722025-10-21T08:49:14Z2025-10-21T08:49:14Zby Hofstetter, Fred T. (Fred Thomas), 1949-<br/>Format: Books<br/>Publication Date 2001<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:160672025-10-21T08:49:14Z2025-10-21T08:49:14Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:165892025-10-21T08:49:14Z2025-10-21T08:49:14Zby Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Branding @ the digital ageent://SD_ILS/0/SD_ILS:166522025-10-21T08:49:14Z2025-10-21T08:49:14Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Successful direct marketing methodsent://SD_ILS/0/SD_ILS:207412025-10-21T08:49:14Z2025-10-21T08:49:14Zby Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-10-21T08:49:14Z2025-10-21T08:49:14Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Cybermarketing : how to use the Internet to market your goods and servicesent://SD_ILS/0/SD_ILS:200902025-10-21T08:49:14Z2025-10-21T08:49:14Zby Bickerton, Pauline.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising to children : concepts and controversiesent://SD_ILS/0/SD_ILS:155252025-10-21T08:49:14Z2025-10-21T08:49:14Zby Macklin, M. Carole.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html">http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Advertising and the World Wide Webent://SD_ILS/0/SD_ILS:231552025-10-21T08:49:14Z2025-10-21T08:49:14Zby Thorson, Esther.<br/>Format: Books<br/>Publication Date 1999<br/>The media student's bookent://SD_ILS/0/SD_ILS:247172025-10-21T08:49:14Z2025-10-21T08:49:14Zby Branston, Gill.<br/>Format: Books<br/>Publication Date 1999<br/>Cases in direct marketingent://SD_ILS/0/SD_ILS:197902025-10-21T08:49:14Z2025-10-21T08:49:14Zby Brown, Herbert E.<br/>Format: Books<br/>Publication Date 1996<br/>Disruption : overturning conventions and shaking up the marketplaceent://SD_ILS/0/SD_ILS:143052025-10-21T08:49:14Z2025-10-21T08:49:14Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/96021256.html">http://catdir.loc.gov/catdir/toc/onix05/96021256.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/96021256.html">http://catdir.loc.gov/catdir/bios/wiley042/96021256.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/96021256.html">http://catdir.loc.gov/catdir/description/wiley034/96021256.html</a><br/>Format: Books<br/>Publication Date 1996<br/>