Search Results for Internet marketing - Narrowed by: 1:IIEMSA SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dInternet$002bmarketing$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AIIEMSA$0025091$00253AIIEMSA$0026ps$003d300? 2025-07-17T08:58:20Z Strategic Internet marketing ent://SD_ILS/0/SD_ILS:26094 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Dann, Susan.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Internet marketing &amp; e-commerce ent://SD_ILS/0/SD_ILS:22331 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Hanson, Ward A.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Strategic _ internet _ marketing _ 2.0 ent://SD_ILS/0/SD_ILS:29758 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Dann, Susan J.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Internet marketing : integrating online &amp; offline strategies ent://SD_ILS/0/SD_ILS:22680 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Zahay, Debra L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Internet marketing : strategy, implementation and practice ent://SD_ILS/0/SD_ILS:15390 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Internet marketing research : theory and practice ent://SD_ILS/0/SD_ILS:24988 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Lee, Ook, 1965-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Internet marketing : integrating online and offline strategies ent://SD_ILS/0/SD_ILS:20926 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Roberts, Mary Lou.<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2012<br/> Marketing research : the impact of the Internet ent://SD_ILS/0/SD_ILS:24840 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Media promotion and marketing for broadcasting, cable, and the Internet ent://SD_ILS/0/SD_ILS:32157 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Eastman, Susan Tyler.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0519/2005027692.html">http://www.loc.gov/catdir/toc/ecip0519/2005027692.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> E-marketing : applications of information technology and the internet within marketing ent://SD_ILS/0/SD_ILS:48275 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Molenaar, Cor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Principles of internet marketing : new tools and methods for Web developers ent://SD_ILS/0/SD_ILS:38453 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Miletsky, Jason I.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> e Boot camp : proven Internet marketing techniques to grow your business ent://SD_ILS/0/SD_ILS:39793 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Perlman, Corey, 1978-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0825/2008034574.html">http://www.loc.gov/catdir/toc/ecip0825/2008034574.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Internet marketing : building advantage in the networked economy ent://SD_ILS/0/SD_ILS:16171 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Mohammed, Rafi.<br/><a href="http://www.mhhe.com/marketspace02">Digital material</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2002043195-t.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2002043195-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0665/2002043195-d.html">http://catdir.loc.gov/catdir/enhancements/fy0665/2002043195-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Internet marketing intelligence : research tools, techniques, and resources ent://SD_ILS/0/SD_ILS:26189 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Forrest, Edward.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh031/2002026484.html">http://www.loc.gov/catdir/toc/mh031/2002026484.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/mh031/2002026484.html">http://www.loc.gov/catdir/description/mh031/2002026484.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Internet marketing : building advantage in the networked economy ent://SD_ILS/0/SD_ILS:24991 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Mohammed, Rafi.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Digital marketing : strategy, implementation and practice ent://SD_ILS/0/SD_ILS:49689 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> B &amp;amp; T weekly. ent://SD_ILS/0/SD_ILS:23691 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Marketing &amp;amp; ebusiness. ent://SD_ILS/0/SD_ILS:23694 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> B &amp;amp; T weekly. ent://SD_ILS/0/SD_ILS:58024 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Marketing &amp;amp; ebusiness. ent://SD_ILS/0/SD_ILS:58027 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> eMarketing : Marketing in the digital world ent://SD_ILS/0/SD_ILS:57719 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Gowpall, Yathika<br/>Format:&#160;Books<br/>Publication Date&#160;2024&#160;2011<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:57243 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:20590 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Digital marketing ent://SD_ILS/0/SD_ILS:20920 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing with social media : 10 easy steps to success for business ent://SD_ILS/0/SD_ILS:53519 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Coles, Linda author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Privacy in the information society ent://SD_ILS/0/SD_ILS:53762 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Leith, Philip, 1954- editor.<br/>Table of contents only <a href="http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html">http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:51441 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Hill, Charles W. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015&#160;2014<br/> Social media marketing : theories &amp;amp; applications ent://SD_ILS/0/SD_ILS:54050 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Dahl, Stephan, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Social media marketing ent://SD_ILS/0/SD_ILS:54735 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> e-Marketing in the South African context ent://SD_ILS/0/SD_ILS:17990 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Bothma, Neels.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Essentials of marketing research : putting research into practice ent://SD_ILS/0/SD_ILS:50146 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The social employee : how great companies make social media work ent://SD_ILS/0/SD_ILS:50458 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Burgess, Cheryl.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Mobile magic : the Saatchi &amp;amp; Saatchi guide to mobile marketing ent://SD_ILS/0/SD_ILS:51258 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Eslinger, Tom, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> E-marketing ent://SD_ILS/0/SD_ILS:51402 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Strauss, Judy, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social media intelligence ent://SD_ILS/0/SD_ILS:52574 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Moe, Wendy.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Data mining applications with R ent://SD_ILS/0/SD_ILS:54188 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Zhao, Yanchang, 1977- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Marketing research ent://SD_ILS/0/SD_ILS:195 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Aaker, David A., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Manager's guide to online marketing ent://SD_ILS/0/SD_ILS:49026 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Weaver, Jason D.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Going social : excite customers, generate buzz, and energize your brand with the power of social media ent://SD_ILS/0/SD_ILS:49425 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Goldman, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing ent://SD_ILS/0/SD_ILS:49547 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Safko, Lon.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Valuable content marketing : why quality content is key to business ent://SD_ILS/0/SD_ILS:50052 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Jefferson, Sonja.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mobile influence : the new power of the consumer ent://SD_ILS/0/SD_ILS:50670 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Martin, Chuck, 1949- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher. ent://SD_ILS/0/SD_ILS:50684 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Barker, Melissa S.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing ent://SD_ILS/0/SD_ILS:51573 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Shelton, Ted, 1966-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The social media manifesto : a guide to using social technology to build a successful business ent://SD_ILS/0/SD_ILS:49222 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Hallam, Jed.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence ent://SD_ILS/0/SD_ILS:49530 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Lewis, Mike, 1975-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> On message : precision communication for the digital age ent://SD_ILS/0/SD_ILS:49740 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Theobald, Theo, 1957-, author.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2013<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing database analytics : transforming data for competitive advantage ent://SD_ILS/0/SD_ILS:50113 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Banasiewicz, Andrew D.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The new rules of marketing &amp;amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp;amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:50273 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Scott, David Meerman author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Emarketing excellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:51028 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The essentials of marketing research ent://SD_ILS/0/SD_ILS:51044 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Silver, Lawrence S., 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Social media marketing all-in-one for dummies. ent://SD_ILS/0/SD_ILS:51566 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Zimmerman, Jan.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The science of marketing : when to tweet, what to post, how to blog, and other proven strategies ent://SD_ILS/0/SD_ILS:51598 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Zarrella, Dan.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Google+ marketing for dummies ent://SD_ILS/0/SD_ILS:52307 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Stay, Jesse.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Media today : mass communication in a converging world ent://SD_ILS/0/SD_ILS:53113 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Turow, Joseph.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Fundamentals of e-marketing ent://SD_ILS/0/SD_ILS:21486 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Swanepoel, Japie.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing concepts and strategies ent://SD_ILS/0/SD_ILS:20538 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social information : gaining competitive and business advantage using social media tools ent://SD_ILS/0/SD_ILS:47685 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Brown, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> We first : how brands and consumers use social media to build a better world ent://SD_ILS/0/SD_ILS:49073 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Mainwaring, Simon, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing in the age of Google : your online strategy IS your business strategy ent://SD_ILS/0/SD_ILS:49427 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Fox, Vanessa, 1972-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses ent://SD_ILS/0/SD_ILS:49428 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Kennedy, Dan S., 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Engagement marketing : how small business wins in a socially connected world ent://SD_ILS/0/SD_ILS:49430 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Goodman, Gail F., 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices ent://SD_ILS/0/SD_ILS:49432 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Hasen, Jeff, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Rethinking reputation : how PR trumps marketing and advertising in the new media world ent://SD_ILS/0/SD_ILS:49640 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Online consumer behavior : theory and research in social media, advertising, and e-tail ent://SD_ILS/0/SD_ILS:51023 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Close, Angeline, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social marketing for dummies ent://SD_ILS/0/SD_ILS:51607 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Zimmerman, Jan.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The conversation company : boost your business through culture, people and social media ent://SD_ILS/0/SD_ILS:52568 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Van Belleghem, Steven.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social media analytics : effective tools for building, intrepreting, and using metrics ent://SD_ILS/0/SD_ILS:47013 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Sponder, Marshall.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile ent://SD_ILS/0/SD_ILS:49748 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Proulx, Mike.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The social media strategist : build a successful program from the inside out ent://SD_ILS/0/SD_ILS:50982 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Barger, Christopher.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Website optimization : an hour a day ent://SD_ILS/0/SD_ILS:51012 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Page, Rich.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Content strategy at work : real-world stories to strengthen every interactive project ent://SD_ILS/0/SD_ILS:51016 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Bloomstein, Margot.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Landing page optimization : the definitive guide to testing and tuning for conversions ent://SD_ILS/0/SD_ILS:51890 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Ash, Tim<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> How they started digital : how 25 good ideas became spectacular digital businesses ent://SD_ILS/0/SD_ILS:53341 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Lester, David, 1966-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> E-marketing : theory and application ent://SD_ILS/0/SD_ILS:44080 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Dann, Stephen, 1973-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> 30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free ent://SD_ILS/0/SD_ILS:44870 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Gunelius, Susan.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Outcome-based marketing : the new rules for marketing on the web ent://SD_ILS/0/SD_ILS:45250 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Leavy, John Donald.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Online marketing : a user's manual ent://SD_ILS/0/SD_ILS:45716 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Newlands, Murray.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Campaign communication and political marketing ent://SD_ILS/0/SD_ILS:46466 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Maarek, Philippe J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Wikibrands : reinventing your company in a customer-driven marketplace ent://SD_ILS/0/SD_ILS:43768 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Moffitt, Sean.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships ent://SD_ILS/0/SD_ILS:46261 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Gillin, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) ent://SD_ILS/0/SD_ILS:55168 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Kerpen, Dave.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership ent://SD_ILS/0/SD_ILS:923 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Gillis, Tamara L.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/644625775.pdf">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> eMarketing : the essential guide to digital marketing ent://SD_ILS/0/SD_ILS:2127 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Thinking for yourself : developing critical thinking skills through reading and writing ent://SD_ILS/0/SD_ILS:39381 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Mayfield, Marlys, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2010&#160;2007<br/> Principles and practice of marketing ent://SD_ILS/0/SD_ILS:41626 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The handbook of online and social media research : tools and techniques for market researchers ent://SD_ILS/0/SD_ILS:41874 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Poynter, Ray.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> A quick start guide to social media marketing : high impact low-cost marketing that works ent://SD_ILS/0/SD_ILS:42477 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Richardson, Neil.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Turn clicks into customers : proven marketing techniques for converting online traffic into revenue ent://SD_ILS/0/SD_ILS:43212 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Forrester, Duane.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> eMarketing strategies for the complex sale ent://SD_ILS/0/SD_ILS:43239 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Albee, Ardath.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change ent://SD_ILS/0/SD_ILS:43908 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Aaker, Jennifer Lynn.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social media metrics : how to measure and optimize your marketing investment ent://SD_ILS/0/SD_ILS:45890 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Sterne, Jim, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The social media bible : tactics, tools, and strategies for business success ent://SD_ILS/0/SD_ILS:43218 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Safko, Lon.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships ent://SD_ILS/0/SD_ILS:46270 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Golden, Michelle.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social media marketing all-in-one for dummies ent://SD_ILS/0/SD_ILS:51569 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Zimmerman, Jan.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2010<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Unmarketing : stop marketing. Start engaging. ent://SD_ILS/0/SD_ILS:9628 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Stratten, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> BrandDigital : simple ways top brands succeed in the digital world ent://SD_ILS/0/SD_ILS:11672 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Adamson, Allen P.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2008<br/> Twitter power : how to dominate your market one tweet at a time ent://SD_ILS/0/SD_ILS:37303 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Comm, Joel.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing to the social web : how digital customer communities build your business ent://SD_ILS/0/SD_ILS:37305 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Weber, Larry.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! ent://SD_ILS/0/SD_ILS:39551 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Gillin, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The digital handshake : seven proven strategies to grow your business using social media ent://SD_ILS/0/SD_ILS:39567 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Chaney, Paul, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Electronic Commerce ent://SD_ILS/0/SD_ILS:39687 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Schneider, Gary P., 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> E-marketing ent://SD_ILS/0/SD_ILS:43204 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Strauss, Judy.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> This is social media : tweet, blog, link and post your way to business success ent://SD_ILS/0/SD_ILS:45903 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Clapperton, Guy.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> How to make money with YouTube ent://SD_ILS/0/SD_ILS:39973 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Schepp, Brad.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Web 2.0 : the business model ent://SD_ILS/0/SD_ILS:44490 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Lytras, Miltiadis D., 1973-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> EMarketing : the essential guide to online marketing ent://SD_ILS/0/SD_ILS:19912 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:20120 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> E-business ent://SD_ILS/0/SD_ILS:21410 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Schneider, Gary P., 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> EMarketing : the essential guide to online marketing ent://SD_ILS/0/SD_ILS:8107 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The branding of MTV : will internet kill the video star? ent://SD_ILS/0/SD_ILS:36242 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Temporal, Paul.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html">http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Gravitational marketing : the science of attracting customers ent://SD_ILS/0/SD_ILS:35851 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Vee, Jimmy, 1975-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html">http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Twitter free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies ent://SD_ILS/0/SD_ILS:39449 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Clark, Ronald.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Statistical methods in e-commerce research ent://SD_ILS/0/SD_ILS:40491 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Jank, Wolfgang, 1970-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Managing e-commerce in business ent://SD_ILS/0/SD_ILS:19810 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Online marketing : a customer-led approach ent://SD_ILS/0/SD_ILS:245 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Gay, Richard.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing ent://SD_ILS/0/SD_ILS:521 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Etzel, Michael J.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> The long tail : how endless choice is creating unlimited demand ent://SD_ILS/0/SD_ILS:8138 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Anderson, Chris, 1961-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Electronic commerce : from vision to fulfillment ent://SD_ILS/0/SD_ILS:32126 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Awad, Elias M.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0519/2005026161.html">http://www.loc.gov/catdir/toc/ecip0519/2005026161.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Processing Web ads : the effects of animation and arousing content ent://SD_ILS/0/SD_ILS:33450 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Chung, Yongkuk.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007013385.html">http://www.loc.gov/catdir/toc/ecip0715/2007013385.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Strategies and tools for corporate blogging ent://SD_ILS/0/SD_ILS:34708 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Cass, John (Gene John)<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip079/2007004083.html">http://www.loc.gov/catdir/toc/ecip079/2007004083.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html">http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Preattentive processing of web advertising ent://SD_ILS/0/SD_ILS:35495 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Yoo, Chan Yun.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0717/2007018343.html">http://www.loc.gov/catdir/toc/ecip0717/2007018343.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The user is always right : a practical guide to creating and using personas for the Web ent://SD_ILS/0/SD_ILS:33822 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Mulder, Steve, 1968-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0704/2006299390.html">http://www.loc.gov/catdir/toc/fy0704/2006299390.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing research : text and cases ent://SD_ILS/0/SD_ILS:34395 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Wrenn, Bruce.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing to the social web : how digital customer communities build your business ent://SD_ILS/0/SD_ILS:34922 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Weber, Larry.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0711/2007007064.html">http://www.loc.gov/catdir/toc/ecip0711/2007007064.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> In search of the perfect job : 8 steps to the $250,000+ executive job that's right for you ent://SD_ILS/0/SD_ILS:39422 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Lowstuter, Clyde C.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing research ent://SD_ILS/0/SD_ILS:15958 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:16627 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Electronic commerce: a dynamic markets perspective ent://SD_ILS/0/SD_ILS:18131 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Chipp, Kerry,<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Creating a winning E-business ent://SD_ILS/0/SD_ILS:22802 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Brands : meaning and value in media culture ent://SD_ILS/0/SD_ILS:31532 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Arvidsson, Adam.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009512.html">http://www.loc.gov/catdir/toc/ecip0510/2005009512.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Getting started as a freelance writer ent://SD_ILS/0/SD_ILS:31957 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Bly, Robert W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip061/2005029683.html">http://www.loc.gov/catdir/toc/ecip061/2005029683.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Publish and prosper : blogging for your business ent://SD_ILS/0/SD_ILS:31989 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Byron, D. L.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Pay per click search engine marketing for dummies ent://SD_ILS/0/SD_ILS:31986 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Kent, Peter, 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The unofficial guide to starting a business online ent://SD_ILS/0/SD_ILS:32021 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Rich, Jason.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic database marketing ent://SD_ILS/0/SD_ILS:37581 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Hughes, Arthur Middleton.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip059/2005006389.html">http://www.loc.gov/catdir/toc/ecip059/2005006389.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:15901 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Barker, Rachel, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:20660 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Advertising, promotion, and new media ent://SD_ILS/0/SD_ILS:29403 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary marketing 2005 ent://SD_ILS/0/SD_ILS:29507 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Principles of direct and database marketing ent://SD_ILS/0/SD_ILS:29708 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Tapp, Alan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy052/2004051223.html">http://www.loc.gov/catdir/toc/fy052/2004051223.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Feature and magazine writing : action, angle, and anecdotes ent://SD_ILS/0/SD_ILS:33281 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Sumner, David E., 1946-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004029264.html">http://www.loc.gov/catdir/toc/ecip055/2004029264.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> International e-business marketing ent://SD_ILS/0/SD_ILS:29953 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Fletcher, Richard.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The world of e-government ent://SD_ILS/0/SD_ILS:27450 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Curtin, Gregory G.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip046/2003015574.html">http://www.loc.gov/catdir/toc/ecip046/2003015574.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> E-commerce : a southern Africa perspective ent://SD_ILS/0/SD_ILS:15919 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Chipp, Kerry.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:17880 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Strydom, Johan.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Public relations : contemporary issues and techniques ent://SD_ILS/0/SD_ILS:18059 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Baines, Paul, 1973-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els041/2003064167.html">http://catdir.loc.gov/catdir/toc/els041/2003064167.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> E-marketing ent://SD_ILS/0/SD_ILS:26191 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Strauss, Judy.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Public relations : South African perspectives ent://SD_ILS/0/SD_ILS:16219 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Rensburg, Ron&eacute;l S.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The future of advertising : new media, new clients, new consumers in the post-television age ent://SD_ILS/0/SD_ILS:16568 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:18052 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2002<br/> Marketing communications : contexts, strategies, and applications ent://SD_ILS/0/SD_ILS:13024 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Fill, Chris.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Cases in e-commerce ent://SD_ILS/0/SD_ILS:24982 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Rayport, Jeffrey F.<br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;2001<br/> The new marketing : transforming the corporate future ent://SD_ILS/0/SD_ILS:26035 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Consumer behaviour : implications for marketing strategy ent://SD_ILS/0/SD_ILS:27062 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Neal, Cathy M.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The practice of public relations ent://SD_ILS/0/SD_ILS:16067 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Wired marketing : energizing business for e-commerce ent://SD_ILS/0/SD_ILS:16558 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Hardaker, Glenn.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing ent://SD_ILS/0/SD_ILS:23760 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The handbook of international direct and e-marketing. ent://SD_ILS/0/SD_ILS:24472 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z Format:&#160;Books<br/>Publication Date&#160;2001<br/> Online public relations ent://SD_ILS/0/SD_ILS:24591 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Phillips, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing in travel and tourism ent://SD_ILS/0/SD_ILS:16589 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Branding @ the digital age ent://SD_ILS/0/SD_ILS:16652 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Successful direct marketing methods ent://SD_ILS/0/SD_ILS:20741 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Value-based marketing : marketing strategies for corporate growth and shareholder value ent://SD_ILS/0/SD_ILS:14352 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Doyle, Peter, 1943-2003.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001268221.html">http://catdir.loc.gov/catdir/toc/onix06/2001268221.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html">http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/2001268221.html">http://catdir.loc.gov/catdir/description/wiley034/2001268221.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Electronic commerce : opportunity and challenges ent://SD_ILS/0/SD_ILS:23055 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Syed, Mahbubur Rahman, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Getting attention : leading-edge lessons for publicity and marketing ent://SD_ILS/0/SD_ILS:23234 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Kohl, Susan, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Cybermarketing : how to use the Internet to market your goods and services ent://SD_ILS/0/SD_ILS:20090 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Bickerton, Pauline.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Electronic commerce : strategies and models for business-to-business trading ent://SD_ILS/0/SD_ILS:14259 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Timmers, Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/99037219.html">http://catdir.loc.gov/catdir/toc/onix03/99037219.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/99037219.html">http://catdir.loc.gov/catdir/bios/wiley041/99037219.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/99037219.html">http://catdir.loc.gov/catdir/description/wiley032/99037219.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Mastering the digital marketplace : practical strategies for competitiveness in the new economy ent://SD_ILS/0/SD_ILS:23386 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Aldrich, Douglas F.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> The media student's book ent://SD_ILS/0/SD_ILS:24717 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Branston, Gill.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Exploring direct marketing ent://SD_ILS/0/SD_ILS:26513 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;O'Malley, Lisa.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Cyber rules : strategies for excelling at E-business ent://SD_ILS/0/SD_ILS:55030 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Siebel, Thomas M.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing aesthetics : the strategic management of brands, identity, and image ent://SD_ILS/0/SD_ILS:16499 2025-07-17T08:58:20Z 2025-07-17T08:58:20Z by&#160;Schmitt, Bernd.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/97009426.html">http://catdir.loc.gov/catdir/samples/simon031/97009426.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/97009426.html">http://catdir.loc.gov/catdir/bios/simon051/97009426.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/97009426.html">http://catdir.loc.gov/catdir/description/simon033/97009426.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/>