Search Results for Internet marketing - Narrowed by: EnglishSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dInternet$002bmarketing$0026qf$003dLANGUAGE$002509Language$002509ENG$002509English$0026ps$003d300?2025-07-16T22:21:27ZInternet marketingent://SD_ILS/0/SD_ILS:135692025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hofacker, Charles F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/00036498.html">http://catdir.loc.gov/catdir/toc/onix06/00036498.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/00036498.html">http://catdir.loc.gov/catdir/description/wiley035/00036498.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz08739104xcov.htm">http://swbplus.bsz-bw.de/bsz08739104xcov.htm</a><br/>Format: Books<br/>Publication Date 2001<br/>Strategic Internet marketingent://SD_ILS/0/SD_ILS:260942025-07-16T22:21:27Z2025-07-16T22:21:27Zby Dann, Susan.<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketing & e-commerceent://SD_ILS/0/SD_ILS:223312025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hanson, Ward A.<br/>Format: Books<br/>Publication Date 2007<br/>Principles of internet marketingent://SD_ILS/0/SD_ILS:144672025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hanson, Ward A.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Strategic _ internet _ marketing _ 2.0ent://SD_ILS/0/SD_ILS:297582025-07-16T22:21:27Z2025-07-16T22:21:27Zby Dann, Susan J.<br/>Format: Books<br/>Publication Date 2004<br/>Internet marketing : integrating online & offline strategiesent://SD_ILS/0/SD_ILS:226802025-07-16T22:21:27Z2025-07-16T22:21:27Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2018<br/>Internet marketing : strategy, implementation and practiceent://SD_ILS/0/SD_ILS:153902025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2009<br/>Internet marketing : strategy, implementation and practiceent://SD_ILS/0/SD_ILS:130612025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2002<br/>Internet marketing : readings and online resourcesent://SD_ILS/0/SD_ILS:106642025-07-16T22:21:27Z2025-07-16T22:21:27Zby Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Internet marketing research : theory and practiceent://SD_ILS/0/SD_ILS:249882025-07-16T22:21:27Z2025-07-16T22:21:27Zby Lee, Ook, 1965-<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketing research : resources and techniquesent://SD_ILS/0/SD_ILS:137782025-07-16T22:21:27Z2025-07-16T22:21:27Zby Forrest, Ed.<br/>Format: Books<br/>Publication Date 1999<br/>Internet marketing : integrating online and offline strategiesent://SD_ILS/0/SD_ILS:209262025-07-16T22:21:27Z2025-07-16T22:21:27Zby Roberts, Mary Lou.<br/>Format: Books<br/>Publication Date 2013 2012<br/>Marketing research : the impact of the Internetent://SD_ILS/0/SD_ILS:248402025-07-16T22:21:27Z2025-07-16T22:21:27Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2002<br/>Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for lifeent://SD_ILS/0/SD_ILS:145282025-07-16T22:21:27Z2025-07-16T22:21:27Zby Janal, Daniel S.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/99015787.html">http://catdir.loc.gov/catdir/toc/onix03/99015787.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html">http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Media promotion and marketing for broadcasting, cable, and the Internetent://SD_ILS/0/SD_ILS:321572025-07-16T22:21:27Z2025-07-16T22:21:27Zby Eastman, Susan Tyler.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0519/2005027692.html">http://www.loc.gov/catdir/toc/ecip0519/2005027692.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Internet marketing for entrepreneurs : using Web strategy for business successent://SD_ILS/0/SD_ILS:228442025-07-16T22:21:27Z2025-07-16T22:21:27Zby Houston, Jonathan.<br/>Format: Books<br/>Publication Date 2013<br/>E-marketing : applications of information technology and the internet within marketingent://SD_ILS/0/SD_ILS:482752025-07-16T22:21:27Z2025-07-16T22:21:27Zby Molenaar, Cor.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of internet marketing : new tools and methods for Web developersent://SD_ILS/0/SD_ILS:384532025-07-16T22:21:27Z2025-07-16T22:21:27Zby Miletsky, Jason I.<br/>Format: Books<br/>Publication Date 2010<br/>e Boot camp : proven Internet marketing techniques to grow your businessent://SD_ILS/0/SD_ILS:397932025-07-16T22:21:27Z2025-07-16T22:21:27Zby Perlman, Corey, 1978-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0825/2008034574.html">http://www.loc.gov/catdir/toc/ecip0825/2008034574.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Internet marketing : building advantage in the networked economyent://SD_ILS/0/SD_ILS:161712025-07-16T22:21:27Z2025-07-16T22:21:27Zby Mohammed, Rafi.<br/><a href="http://www.mhhe.com/marketspace02">Digital material</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2002043195-t.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2002043195-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0665/2002043195-d.html">http://catdir.loc.gov/catdir/enhancements/fy0665/2002043195-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Internet marketing intelligence : research tools, techniques, and resourcesent://SD_ILS/0/SD_ILS:261892025-07-16T22:21:27Z2025-07-16T22:21:27Zby Forrest, Edward.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh031/2002026484.html">http://www.loc.gov/catdir/toc/mh031/2002026484.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh031/2002026484.html">http://www.loc.gov/catdir/description/mh031/2002026484.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Internet marketing : building advantage in the networked economyent://SD_ILS/0/SD_ILS:249912025-07-16T22:21:27Z2025-07-16T22:21:27Zby Mohammed, Rafi.<br/>Format: Books<br/>Publication Date 2002<br/>Digital marketing : strategy, implementation and practiceent://SD_ILS/0/SD_ILS:496892025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Digital marketingent://SD_ILS/0/SD_ILS:223872025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2019<br/>B &amp; T weekly.ent://SD_ILS/0/SD_ILS:236912025-07-16T22:21:27Z2025-07-16T22:21:27ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Marketing &amp; ebusiness.ent://SD_ILS/0/SD_ILS:236942025-07-16T22:21:27Z2025-07-16T22:21:27ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>B &amp; T weekly.ent://SD_ILS/0/SD_ILS:580242025-07-16T22:21:27Z2025-07-16T22:21:27ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Marketing &amp; ebusiness.ent://SD_ILS/0/SD_ILS:580272025-07-16T22:21:27Z2025-07-16T22:21:27ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital branding : how to successfully build and measure a brand onlineent://SD_ILS/0/SD_ILS:593402025-07-16T22:21:27Z2025-07-16T22:21:27Zby Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374<br/>Format: Books<br/>Publication Date 2025<br/>Social media marketing for Small Businessesent://SD_ILS/0/SD_ILS:594352025-07-16T22:21:27Z2025-07-16T22:21:27Zby Rudansky-Kloppers, S<br/>Format: Books<br/>Publication Date 2025<br/>Principles of marketing for a digital ageent://SD_ILS/0/SD_ILS:573782025-07-16T22:21:27Z2025-07-16T22:21:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>eMarketing : Marketing in the digital worldent://SD_ILS/0/SD_ILS:577192025-07-16T22:21:27Z2025-07-16T22:21:27Zby Gowpall, Yathika<br/>Format: Books<br/>Publication Date 2024 2011<br/>Social media marketingent://SD_ILS/0/SD_ILS:578272025-07-16T22:21:27Z2025-07-16T22:21:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketing: Trends and Developmentsent://SD_ILS/0/SD_ILS:579352025-07-16T22:21:27Z2025-07-16T22:21:27Zby Yathika, Gowpall<br/>Format: Books<br/>Publication Date 2024<br/>Digital advertisingent://SD_ILS/0/SD_ILS:591302025-07-16T22:21:27Z2025-07-16T22:21:27Zby Gowpall, Yathika.<br/>Format: Books<br/>Publication Date 2024<br/>Digital analytics for marketingent://SD_ILS/0/SD_ILS:594562025-07-16T22:21:27Z2025-07-16T22:21:27Zby Sponder, Marshall, author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>E-commerce in South Africaent://SD_ILS/0/SD_ILS:573502025-07-16T22:21:27Z2025-07-16T22:21:27Zby Budree, Adheesh author.<br/>Format: Books<br/>Publication Date 2023 2018<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-07-16T22:21:27Z2025-07-16T22:21:27Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising in the digital age : theories & practicesent://SD_ILS/0/SD_ILS:594002025-07-16T22:21:27Z2025-07-16T22:21:27Zby Yesiloglu, Sevil, author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing fundamentals : OMCP's official guide to OMCA certificationent://SD_ILS/0/SD_ILS:594682025-07-16T22:21:27Z2025-07-16T22:21:27Zby Jarboe, Greg, 1949- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing : strategic planning & integrationent://SD_ILS/0/SD_ILS:568092025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hanlon, Annmarie, author.<br/>Format: Books<br/>Publication Date 2022 2019<br/>Search engine optimization all-in-one for dummiesent://SD_ILS/0/SD_ILS:569532025-07-16T22:21:27Z2025-07-16T22:21:27Zby Clay, Bruce (Writer on search engine optimization), author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>E-commerce : business, technology, societyent://SD_ILS/0/SD_ILS:573852025-07-16T22:21:27Z2025-07-16T22:21:27Zby Laudon, Kenneth C., 1944- author.<br/>Format: Books<br/>Publication Date 2022<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>The digital marketing planner : your step-by-step guideent://SD_ILS/0/SD_ILS:574462025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hanlon, Annmarie, author.<br/>Format: Books<br/>Publication Date 2022<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-07-16T22:21:27Z2025-07-16T22:21:27Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-07-16T22:21:27Z2025-07-16T22:21:27Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-07-16T22:21:27Z2025-07-16T22:21:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-07-16T22:21:27Z2025-07-16T22:21:27Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-07-16T22:21:27Z2025-07-16T22:21:27Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital marketing : strategic planning & integrationent://SD_ILS/0/SD_ILS:223902025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hanlon, Annmarie, author.<br/>Format: Books<br/>Publication Date 2019<br/>Social media marketingent://SD_ILS/0/SD_ILS:554912025-07-16T22:21:27Z2025-07-16T22:21:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2019 2017<br/>Marketing in a digital ageent://SD_ILS/0/SD_ILS:576112025-07-16T22:21:27Z2025-07-16T22:21:27Zby Bock, E.<br/>Format: Books<br/>Publication Date 2019<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-07-16T22:21:27Z2025-07-16T22:21:27Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Social media marketing : theories & applicationsent://SD_ILS/0/SD_ILS:220942025-07-16T22:21:27Z2025-07-16T22:21:27Zby Dahl, Stephan, author.<br/>Companion website <a href="http://study.sagepub.com/businessandmanagement">http://study.sagepub.com/businessandmanagement</a><br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-07-16T22:21:27Z2025-07-16T22:21:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>E-commerce : business, technology, societyent://SD_ILS/0/SD_ILS:563932025-07-16T22:21:27Z2025-07-16T22:21:27Zby Laudon, Kenneth C., 1944- author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketing : a strategic approachent://SD_ILS/0/SD_ILS:179172025-07-16T22:21:27Z2025-07-16T22:21:27Zby Barker, Melissa S., author.<br/>Format: Books<br/>Publication Date 2017<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-07-16T22:21:27Z2025-07-16T22:21:27Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Marketing 4.0 : moving from traditional to digitalent://SD_ILS/0/SD_ILS:221042025-07-16T22:21:27Z2025-07-16T22:21:27Zby Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertisingent://SD_ILS/0/SD_ILS:206442025-07-16T22:21:27Z2025-07-16T22:21:27Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2017<br/>Digital marketingent://SD_ILS/0/SD_ILS:209202025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2016<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:24462025-07-16T22:21:27Z2025-07-16T22:21:27Zby Scott, David Meerman, author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html</a>
Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>e-Marketing in the South African contextent://SD_ILS/0/SD_ILS:179902025-07-16T22:21:27Z2025-07-16T22:21:27Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2015<br/>Managing e-commerce in businessent://SD_ILS/0/SD_ILS:179912025-07-16T22:21:27Z2025-07-16T22:21:27Zby Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format: Books<br/>Publication Date 2015<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:514412025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Marketing with social media : 10 easy steps to success for businessent://SD_ILS/0/SD_ILS:535192025-07-16T22:21:27Z2025-07-16T22:21:27Zby Coles, Linda author.<br/>Format: Books<br/>Publication Date 2015<br/>Privacy in the information societyent://SD_ILS/0/SD_ILS:537622025-07-16T22:21:27Z2025-07-16T22:21:27Zby Leith, Philip, 1954- editor.<br/>Table of contents only <a href="http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html">http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-07-16T22:21:27Z2025-07-16T22:21:27Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-07-16T22:21:27Z2025-07-16T22:21:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-07-16T22:21:27Z2025-07-16T22:21:27Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:3612025-07-16T22:21:27Z2025-07-16T22:21:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2014<br/>The best digital marketing campaigns in the world IIent://SD_ILS/0/SD_ILS:221672025-07-16T22:21:27Z2025-07-16T22:21:27Zby Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertisingent://SD_ILS/0/SD_ILS:228152025-07-16T22:21:27Z2025-07-16T22:21:27Zby Rowles, Daniel.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-07-16T22:21:27Z2025-07-16T22:21:27Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Essentials of marketing research : putting research into practiceent://SD_ILS/0/SD_ILS:501462025-07-16T22:21:27Z2025-07-16T22:21:27Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2014<br/>The social employee : how great companies make social media workent://SD_ILS/0/SD_ILS:504582025-07-16T22:21:27Z2025-07-16T22:21:27Zby Burgess, Cheryl.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile magic : the Saatchi &amp; Saatchi guide to mobile marketingent://SD_ILS/0/SD_ILS:512582025-07-16T22:21:27Z2025-07-16T22:21:27Zby Eslinger, Tom, author.<br/>Format: Books<br/>Publication Date 2014<br/>E-marketingent://SD_ILS/0/SD_ILS:514022025-07-16T22:21:27Z2025-07-16T22:21:27Zby Strauss, Judy, author.<br/>Format: Books<br/>Publication Date 2014<br/>Data mining applications with Rent://SD_ILS/0/SD_ILS:541882025-07-16T22:21:27Z2025-07-16T22:21:27Zby Zhao, Yanchang, 1977- author.<br/>Format: Books<br/>Publication Date 2014<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-07-16T22:21:27Z2025-07-16T22:21:27Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-07-16T22:21:27Z2025-07-16T22:21:27Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>Social media explained : untangling the world's most misunderstood business trendent://SD_ILS/0/SD_ILS:84552025-07-16T22:21:27Z2025-07-16T22:21:27Zby Schaefer, Mark W.<br/>Format: Books<br/>Publication Date 2014<br/>You branding : reinventing your personal identity as a successful brandent://SD_ILS/0/SD_ILS:156352025-07-16T22:21:27Z2025-07-16T22:21:27Zby Cijo, Mark, author.<br/>Format: Books<br/>Publication Date 2014<br/>Business Ethicsent://SD_ILS/0/SD_ILS:563902025-07-16T22:21:27Z2025-07-16T22:21:27Zby De George, Richard T.<br/>Format: Books<br/>Publication Date 2014<br/>Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Priceent://SD_ILS/0/SD_ILS:186332025-07-16T22:21:27Z2025-07-16T22:21:27Zby Gold, Katey.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Manager's guide to online marketingent://SD_ILS/0/SD_ILS:490262025-07-16T22:21:27Z2025-07-16T22:21:27Zby Weaver, Jason D.<br/>Format: Books<br/>Publication Date 2013<br/>The social media manifesto : a guide to using social technology to build a successful businessent://SD_ILS/0/SD_ILS:492222025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hallam, Jed.<br/>Format: Books<br/>Publication Date 2013<br/>Going social : excite customers, generate buzz, and energize your brand with the power of social mediaent://SD_ILS/0/SD_ILS:494252025-07-16T22:21:27Z2025-07-16T22:21:27Zby Goldman, Jeremy.<br/>Format: Books<br/>Publication Date 2013<br/>Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presenceent://SD_ILS/0/SD_ILS:495302025-07-16T22:21:27Z2025-07-16T22:21:27Zby Lewis, Mike, 1975-<br/>Format: Books<br/>Publication Date 2013<br/>On message : precision communication for the digital ageent://SD_ILS/0/SD_ILS:497402025-07-16T22:21:27Z2025-07-16T22:21:27Zby Theobald, Theo, 1957-, author.<br/>Format: Regular print<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-07-16T22:21:27Z2025-07-16T22:21:27Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing database analytics : transforming data for competitive advantageent://SD_ILS/0/SD_ILS:501132025-07-16T22:21:27Z2025-07-16T22:21:27Zby Banasiewicz, Andrew D.<br/>Format: Books<br/>Publication Date 2013<br/>The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:502732025-07-16T22:21:27Z2025-07-16T22:21:27Zby Scott, David Meerman author.<br/>Format: Books<br/>Publication Date 2013<br/>Emarketing excellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:510282025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:510442025-07-16T22:21:27Z2025-07-16T22:21:27Zby Silver, Lawrence S., 1948-<br/>Format: Books<br/>Publication Date 2013<br/>Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computingent://SD_ILS/0/SD_ILS:515732025-07-16T22:21:27Z2025-07-16T22:21:27Zby Shelton, Ted, 1966-<br/>Format: Books<br/>Publication Date 2013<br/>The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketingent://SD_ILS/0/SD_ILS:495472025-07-16T22:21:27Z2025-07-16T22:21:27Zby Safko, Lon.<br/>Format: Books<br/>Publication Date 2013<br/>Valuable content marketing : why quality content is key to businessent://SD_ILS/0/SD_ILS:500522025-07-16T22:21:27Z2025-07-16T22:21:27Zby Jefferson, Sonja.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile influence : the new power of the consumerent://SD_ILS/0/SD_ILS:506702025-07-16T22:21:27Z2025-07-16T22:21:27Zby Martin, Chuck, 1949- author.<br/>Format: Books<br/>Publication Date 2013<br/>Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.ent://SD_ILS/0/SD_ILS:506842025-07-16T22:21:27Z2025-07-16T22:21:27Zby Barker, Melissa S.<br/>Format: Books<br/>Publication Date 2013<br/>Social media marketing all-in-one for dummies.ent://SD_ILS/0/SD_ILS:515662025-07-16T22:21:27Z2025-07-16T22:21:27Zby Zimmerman, Jan.<br/>Format: Books<br/>Publication Date 2013<br/>The science of marketing : when to tweet, what to post, how to blog, and other proven strategiesent://SD_ILS/0/SD_ILS:515982025-07-16T22:21:27Z2025-07-16T22:21:27Zby Zarrella, Dan.<br/>Format: Books<br/>Publication Date 2013<br/>Google+ marketing for dummiesent://SD_ILS/0/SD_ILS:523072025-07-16T22:21:27Z2025-07-16T22:21:27Zby Stay, Jesse.<br/>Format: Books<br/>Publication Date 2013<br/>Media today : mass communication in a converging worldent://SD_ILS/0/SD_ILS:531132025-07-16T22:21:27Z2025-07-16T22:21:27Zby Turow, Joseph.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-07-16T22:21:27Z2025-07-16T22:21:27Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>The small business online marketing handbook : converting online conversations to offline salesent://SD_ILS/0/SD_ILS:569542025-07-16T22:21:27Z2025-07-16T22:21:27Zby Tsai, Annie, 1979-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg</a><br/>Format: Books<br/>Publication Date 2013<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-07-16T22:21:27Z2025-07-16T22:21:27Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Marketing researchent://SD_ILS/0/SD_ILS:1952025-07-16T22:21:27Z2025-07-16T22:21:27Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-07-16T22:21:27Z2025-07-16T22:21:27Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Fundamentals of e-marketingent://SD_ILS/0/SD_ILS:214862025-07-16T22:21:27Z2025-07-16T22:21:27Zby Swanepoel, Japie.<br/>Format: Books<br/>Publication Date 2013<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-07-16T22:21:27Z2025-07-16T22:21:27Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-07-16T22:21:27Z2025-07-16T22:21:27Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-07-16T22:21:27Z2025-07-16T22:21:27Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-07-16T22:21:27Z2025-07-16T22:21:27Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-07-16T22:21:27Z2025-07-16T22:21:27Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Social information : gaining competitive and business advantage using social media toolsent://SD_ILS/0/SD_ILS:476852025-07-16T22:21:27Z2025-07-16T22:21:27Zby Brown, Scott.<br/>Format: Books<br/>Publication Date 2012<br/>Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobileent://SD_ILS/0/SD_ILS:497482025-07-16T22:21:27Z2025-07-16T22:21:27Zby Proulx, Mike.<br/>Format: Books<br/>Publication Date 2012<br/>The social media strategist : build a successful program from the inside outent://SD_ILS/0/SD_ILS:509822025-07-16T22:21:27Z2025-07-16T22:21:27Zby Barger, Christopher.<br/>Format: Books<br/>Publication Date 2012<br/>Content strategy at work : real-world stories to strengthen every interactive projectent://SD_ILS/0/SD_ILS:510162025-07-16T22:21:27Z2025-07-16T22:21:27Zby Bloomstein, Margot.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-07-16T22:21:27Z2025-07-16T22:21:27Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Landing page optimization : the definitive guide to testing and tuning for conversionsent://SD_ILS/0/SD_ILS:518902025-07-16T22:21:27Z2025-07-16T22:21:27Zby Ash, Tim<br/>Format: Books<br/>Publication Date 2012<br/>The conversation company : boost your business through culture, people and social mediaent://SD_ILS/0/SD_ILS:525682025-07-16T22:21:27Z2025-07-16T22:21:27Zby Van Belleghem, Steven.<br/>Format: Books<br/>Publication Date 2012<br/>How they started digital : how 25 good ideas became spectacular digital businessesent://SD_ILS/0/SD_ILS:533412025-07-16T22:21:27Z2025-07-16T22:21:27Zby Lester, David, 1966-<br/>Format: Books<br/>Publication Date 2012<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-07-16T22:21:27Z2025-07-16T22:21:27Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-07-16T22:21:27Z2025-07-16T22:21:27Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businessesent://SD_ILS/0/SD_ILS:494282025-07-16T22:21:27Z2025-07-16T22:21:27Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Engagement marketing : how small business wins in a socially connected worldent://SD_ILS/0/SD_ILS:494302025-07-16T22:21:27Z2025-07-16T22:21:27Zby Goodman, Gail F., 1960-<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>Rethinking reputation : how PR trumps marketing and advertising in the new media worldent://SD_ILS/0/SD_ILS:496402025-07-16T22:21:27Z2025-07-16T22:21:27Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2012<br/>Website optimization : an hour a dayent://SD_ILS/0/SD_ILS:510122025-07-16T22:21:27Z2025-07-16T22:21:27Zby Page, Rich.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Social marketing for dummiesent://SD_ILS/0/SD_ILS:516072025-07-16T22:21:27Z2025-07-16T22:21:27Zby Zimmerman, Jan.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-07-16T22:21:27Z2025-07-16T22:21:27Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-07-16T22:21:27Z2025-07-16T22:21:27Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-07-16T22:21:27Z2025-07-16T22:21:27Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-07-16T22:21:27Z2025-07-16T22:21:27Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websitesent://SD_ILS/0/SD_ILS:189012025-07-16T22:21:27Z2025-07-16T22:21:27Zby Bester, Karel Marcell.<br/>Format: Manuscript<br/>Publication Date 2011<br/>30-minute social media marketing : step-by-step techniques to spread the word about your business fast and freeent://SD_ILS/0/SD_ILS:448702025-07-16T22:21:27Z2025-07-16T22:21:27Zby Gunelius, Susan.<br/>Format: Books<br/>Publication Date 2011<br/>Outcome-based marketing : the new rules for marketing on the webent://SD_ILS/0/SD_ILS:452502025-07-16T22:21:27Z2025-07-16T22:21:27Zby Leavy, John Donald.<br/>Format: Books<br/>Publication Date 2011<br/>Online marketing : a user's manualent://SD_ILS/0/SD_ILS:457162025-07-16T22:21:27Z2025-07-16T22:21:27Zby Newlands, Murray.<br/>Format: Books<br/>Publication Date 2011<br/>Wikibrands : reinventing your company in a customer-driven marketplaceent://SD_ILS/0/SD_ILS:437682025-07-16T22:21:27Z2025-07-16T22:21:27Zby Moffitt, Sean.<br/>Format: Books<br/>Publication Date 2011<br/>E-marketing : theory and applicationent://SD_ILS/0/SD_ILS:440802025-07-16T22:21:27Z2025-07-16T22:21:27Zby Dann, Stephen, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationshipsent://SD_ILS/0/SD_ILS:462612025-07-16T22:21:27Z2025-07-16T22:21:27Zby Gillin, Paul.<br/>Format: Books<br/>Publication Date 2011<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-07-16T22:21:27Z2025-07-16T22:21:27Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)ent://SD_ILS/0/SD_ILS:551682025-07-16T22:21:27Z2025-07-16T22:21:27Zby Kerpen, Dave.<br/>Format: Books<br/>Publication Date 2011<br/>The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadershipent://SD_ILS/0/SD_ILS:9232025-07-16T22:21:27Z2025-07-16T22:21:27Zby Gillis, Tamara L.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/644625775.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2011<br/>The Facebook era : tapping online social networks to market, sell, and innovateent://SD_ILS/0/SD_ILS:13792025-07-16T22:21:27Z2025-07-16T22:21:27Zby Shih, Clara Chung-wai.<br/>Format: Books<br/>Publication Date 2011<br/>eMarketing : the essential guide to digital marketingent://SD_ILS/0/SD_ILS:21272025-07-16T22:21:27Z2025-07-16T22:21:27Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2011<br/>Get up to speed with online marketing : how to use websites, blogs, social networking and much moreent://SD_ILS/0/SD_ILS:46702025-07-16T22:21:27Z2025-07-16T22:21:27Zby Reed, Jon, 1971-<br/>Format: Books<br/>Publication Date 2011<br/>Turnaround management and corporate renewal : a South African perspectiveent://SD_ILS/0/SD_ILS:211002025-07-16T22:21:27Z2025-07-16T22:21:27Zby Harvey, Neil, Prof., editor.<br/>Format: Books<br/>Publication Date 2011<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-07-16T22:21:27Z2025-07-16T22:21:27Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>The social media marketing bookent://SD_ILS/0/SD_ILS:223722025-07-16T22:21:27Z2025-07-16T22:21:27Zby Zarrella, Dan.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781449389390">View this book online, via DawsonERA, both on- and off-campus</a>
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<a href="http://lib.leeds.ac.uk/record=b3205176">This title is also available in print. Click here.</a><br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:228132025-07-16T22:21:27Z2025-07-16T22:21:27Zby Mullins, John W. (John Walker)<br/>Format: Books<br/>Publication Date 2010<br/>Thinking for yourself : developing critical thinking skills through reading and writingent://SD_ILS/0/SD_ILS:393812025-07-16T22:21:27Z2025-07-16T22:21:27Zby Mayfield, Marlys, 1931-<br/>Format: Books<br/>Publication Date 2010 2007<br/>The handbook of online and social media research : tools and techniques for market researchersent://SD_ILS/0/SD_ILS:418742025-07-16T22:21:27Z2025-07-16T22:21:27Zby Poynter, Ray.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg</a><br/>Format: Books<br/>Publication Date 2010<br/>eMarketing strategies for the complex saleent://SD_ILS/0/SD_ILS:432392025-07-16T22:21:27Z2025-07-16T22:21:27Zby Albee, Ardath.<br/>Format: Books<br/>Publication Date 2010<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:416262025-07-16T22:21:27Z2025-07-16T22:21:27Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2010<br/>A quick start guide to social media marketing : high impact low-cost marketing that worksent://SD_ILS/0/SD_ILS:424772025-07-16T22:21:27Z2025-07-16T22:21:27Zby Richardson, Neil.<br/>Format: Books<br/>Publication Date 2010<br/>Turn clicks into customers : proven marketing techniques for converting online traffic into revenueent://SD_ILS/0/SD_ILS:432122025-07-16T22:21:27Z2025-07-16T22:21:27Zby Forrester, Duane.<br/>Format: Books<br/>Publication Date 2010<br/>The social media bible : tactics, tools, and strategies for business successent://SD_ILS/0/SD_ILS:432182025-07-16T22:21:27Z2025-07-16T22:21:27Zby Safko, Lon.<br/>Format: Books<br/>Publication Date 2010<br/>The dragonfly effect : quick, effective, and powerful ways to use social media to drive social changeent://SD_ILS/0/SD_ILS:439082025-07-16T22:21:27Z2025-07-16T22:21:27Zby Aaker, Jennifer Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Social media metrics : how to measure and optimize your marketing investmentent://SD_ILS/0/SD_ILS:458902025-07-16T22:21:27Z2025-07-16T22:21:27Zby Sterne, Jim, 1955-<br/>Format: Books<br/>Publication Date 2010<br/>Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationshipsent://SD_ILS/0/SD_ILS:462702025-07-16T22:21:27Z2025-07-16T22:21:27Zby Golden, Michelle.<br/>Format: Books<br/>Publication Date 2010<br/>Social media marketing all-in-one for dummiesent://SD_ILS/0/SD_ILS:515692025-07-16T22:21:27Z2025-07-16T22:21:27Zby Zimmerman, Jan.<br/>Format: Regular print<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-07-16T22:21:27Z2025-07-16T22:21:27Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-07-16T22:21:27Z2025-07-16T22:21:27Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Unmarketing : stop marketing. Start engaging.ent://SD_ILS/0/SD_ILS:96282025-07-16T22:21:27Z2025-07-16T22:21:27Zby Stratten, Scott.<br/>Format: Books<br/>Publication Date 2010<br/>Digital marketing 1B /Indepent Institute of Education (IIE).ent://SD_ILS/0/SD_ILS:187662025-07-16T22:21:27Z2025-07-16T22:21:27Zby Ashwin, S.<br/>Format: Books<br/>Publication Date 2010<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:225462025-07-16T22:21:27Z2025-07-16T22:21:27Zby Morgan, Nigel.<br/>Format: Books<br/>Publication Date 2010<br/>The findability formula : the easy, non-technical approach to search engine marketingent://SD_ILS/0/SD_ILS:111112025-07-16T22:21:27Z2025-07-16T22:21:27Zby Lutze, Heather, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html</a><br/>Format: Books<br/>Publication Date 2009<br/>The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands onlineent://SD_ILS/0/SD_ILS:189552025-07-16T22:21:27Z2025-07-16T22:21:27Zby Kakhobwe, Gregory.<br/>Format: Manuscript<br/>Publication Date 2009<br/>E-businessent://SD_ILS/0/SD_ILS:214102025-07-16T22:21:27Z2025-07-16T22:21:27Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2009<br/>Twitter power : how to dominate your market one tweet at a timeent://SD_ILS/0/SD_ILS:373032025-07-16T22:21:27Z2025-07-16T22:21:27Zby Comm, Joel.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing to the social web : how digital customer communities build your businessent://SD_ILS/0/SD_ILS:373052025-07-16T22:21:27Z2025-07-16T22:21:27Zby Weber, Larry.<br/>Format: Books<br/>Publication Date 2009<br/>Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!ent://SD_ILS/0/SD_ILS:395512025-07-16T22:21:27Z2025-07-16T22:21:27Zby Gillin, Paul.<br/>Format: Books<br/>Publication Date 2009<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:395672025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chaney, Paul, 1955-<br/>Format: Books<br/>Publication Date 2009<br/>Electronic Commerceent://SD_ILS/0/SD_ILS:396872025-07-16T22:21:27Z2025-07-16T22:21:27Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2009<br/>How to make money with YouTubeent://SD_ILS/0/SD_ILS:399732025-07-16T22:21:27Z2025-07-16T22:21:27Zby Schepp, Brad.<br/>Format: Books<br/>Publication Date 2009<br/>E-marketingent://SD_ILS/0/SD_ILS:432042025-07-16T22:21:27Z2025-07-16T22:21:27Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2009<br/>Web 2.0 : the business modelent://SD_ILS/0/SD_ILS:444902025-07-16T22:21:27Z2025-07-16T22:21:27Zby Lytras, Miltiadis D., 1973-<br/>Format: Books<br/>Publication Date 2009<br/>This is social media : tweet, blog, link and post your way to business successent://SD_ILS/0/SD_ILS:459032025-07-16T22:21:27Z2025-07-16T22:21:27Zby Clapperton, Guy.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-07-16T22:21:27Z2025-07-16T22:21:27Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Socialnomics : how social media transforms the way we live and do businessent://SD_ILS/0/SD_ILS:57122025-07-16T22:21:27Z2025-07-16T22:21:27Zby Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>The truth about email marketingent://SD_ILS/0/SD_ILS:74332025-07-16T22:21:27Z2025-07-16T22:21:27Zby Jenkins, Simms.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017149799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017149799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2769218&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2769218&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Web marketing for dummiesent://SD_ILS/0/SD_ILS:116652025-07-16T22:21:27Z2025-07-16T22:21:27Zby Zimmerman, Jan.<br/>Format: Books<br/>Publication Date 2009<br/>BrandDigital : simple ways top brands succeed in the digital worldent://SD_ILS/0/SD_ILS:116722025-07-16T22:21:27Z2025-07-16T22:21:27Zby Adamson, Allen P.<br/>Format: Books<br/>Publication Date 2009 2008<br/>Media ethics : cases and moral reasoningent://SD_ILS/0/SD_ILS:155702025-07-16T22:21:27Z2025-07-16T22:21:27Zby Christians, Clifford G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html">http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html</a><br/>Format: Books<br/>Publication Date 2009<br/>EMarketing : the essential guide to online marketingent://SD_ILS/0/SD_ILS:199122025-07-16T22:21:27Z2025-07-16T22:21:27Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketingent://SD_ILS/0/SD_ILS:201202025-07-16T22:21:27Z2025-07-16T22:21:27Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Selling and sales managementent://SD_ILS/0/SD_ILS:228172025-07-16T22:21:27Z2025-07-16T22:21:27Zby Jobber, David, 1947-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273720690">View this book online, via DawsonERA, both on- and off-campus</a>
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<a href="http://lib.leeds.ac.uk/search/febook3056429">This title is also available as an eBook. Click here.</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-07-16T22:21:27Z2025-07-16T22:21:27Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Website optimizationent://SD_ILS/0/SD_ILS:223712025-07-16T22:21:27Z2025-07-16T22:21:27Zby King, Andrew B.<br/>Format: Books<br/>Publication Date 2008<br/>Gravitational marketing : the science of attracting customersent://SD_ILS/0/SD_ILS:358512025-07-16T22:21:27Z2025-07-16T22:21:27Zby Vee, Jimmy, 1975-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html">http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The branding of MTV : will internet kill the video star?ent://SD_ILS/0/SD_ILS:362422025-07-16T22:21:27Z2025-07-16T22:21:27Zby Temporal, Paul.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html">http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Twitter free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategiesent://SD_ILS/0/SD_ILS:394492025-07-16T22:21:27Z2025-07-16T22:21:27Zby Clark, Ronald.<br/>Format: Books<br/>Publication Date 2008<br/>Statistical methods in e-commerce researchent://SD_ILS/0/SD_ILS:404912025-07-16T22:21:27Z2025-07-16T22:21:27Zby Jank, Wolfgang, 1970-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>EMarketing : the essential guide to online marketingent://SD_ILS/0/SD_ILS:81072025-07-16T22:21:27Z2025-07-16T22:21:27Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2008<br/>Doing business digitally : eight steps to online successent://SD_ILS/0/SD_ILS:97402025-07-16T22:21:27Z2025-07-16T22:21:27Zby Parkin, Godfrey.<br/>Format: Books<br/>Publication Date 2008<br/>EMarketing eXcellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:132202025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2008<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-07-16T22:21:27Z2025-07-16T22:21:27Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Managing e-commerce in businessent://SD_ILS/0/SD_ILS:198102025-07-16T22:21:27Z2025-07-16T22:21:27Zby Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format: Books<br/>Publication Date 2008<br/>The long tail : how endless choice is creating unlimited demandent://SD_ILS/0/SD_ILS:81382025-07-16T22:21:27Z2025-07-16T22:21:27Zby Anderson, Chris, 1961-<br/>Format: Books<br/>Publication Date 2007<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-07-16T22:21:27Z2025-07-16T22:21:27Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>Electronic commerce: a dynamic markets perspectiveent://SD_ILS/0/SD_ILS:181312025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chipp, Kerry,<br/>Format: Books<br/>Publication Date 2007<br/>Electronic commerce : from vision to fulfillmentent://SD_ILS/0/SD_ILS:321262025-07-16T22:21:27Z2025-07-16T22:21:27Zby Awad, Elias M.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0519/2005026161.html">http://www.loc.gov/catdir/toc/ecip0519/2005026161.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Processing Web ads : the effects of animation and arousing contentent://SD_ILS/0/SD_ILS:334502025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chung, Yongkuk.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007013385.html">http://www.loc.gov/catdir/toc/ecip0715/2007013385.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The user is always right : a practical guide to creating and using personas for the Webent://SD_ILS/0/SD_ILS:338222025-07-16T22:21:27Z2025-07-16T22:21:27Zby Mulder, Steve, 1968-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0704/2006299390.html">http://www.loc.gov/catdir/toc/fy0704/2006299390.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : text and casesent://SD_ILS/0/SD_ILS:343952025-07-16T22:21:27Z2025-07-16T22:21:27Zby Wrenn, Bruce.<br/>Format: Books<br/>Publication Date 2007<br/>Strategies and tools for corporate bloggingent://SD_ILS/0/SD_ILS:347082025-07-16T22:21:27Z2025-07-16T22:21:27Zby Cass, John (Gene John)<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip079/2007004083.html">http://www.loc.gov/catdir/toc/ecip079/2007004083.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html">http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing to the social web : how digital customer communities build your businessent://SD_ILS/0/SD_ILS:349222025-07-16T22:21:27Z2025-07-16T22:21:27Zby Weber, Larry.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0711/2007007064.html">http://www.loc.gov/catdir/toc/ecip0711/2007007064.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Preattentive processing of web advertisingent://SD_ILS/0/SD_ILS:354952025-07-16T22:21:27Z2025-07-16T22:21:27Zby Yoo, Chan Yun.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0717/2007018343.html">http://www.loc.gov/catdir/toc/ecip0717/2007018343.html</a><br/>Format: Books<br/>Publication Date 2007<br/>In search of the perfect job : 8 steps to the $250,000+ executive job that's right for youent://SD_ILS/0/SD_ILS:394222025-07-16T22:21:27Z2025-07-16T22:21:27Zby Lowstuter, Clyde C.<br/>Format: Books<br/>Publication Date 2007<br/>Online marketing : a customer-led approachent://SD_ILS/0/SD_ILS:2452025-07-16T22:21:27Z2025-07-16T22:21:27Zby Gay, Richard.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-07-16T22:21:27Z2025-07-16T22:21:27Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-07-16T22:21:27Z2025-07-16T22:21:27Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>The art of digital brandingent://SD_ILS/0/SD_ILS:33032025-07-16T22:21:27Z2025-07-16T22:21:27Zby Cocoran, Ian.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html">http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html">http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directlyent://SD_ILS/0/SD_ILS:57172025-07-16T22:21:27Z2025-07-16T22:21:27Zby Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing researchent://SD_ILS/0/SD_ILS:159582025-07-16T22:21:27Z2025-07-16T22:21:27Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The elements of online journalisment://SD_ILS/0/SD_ILS:124822025-07-16T22:21:27Z2025-07-16T22:21:27Zby Rosales, Rey G.<br/>Format: Books<br/>Publication Date 2006<br/>The e of marketingent://SD_ILS/0/SD_ILS:125592025-07-16T22:21:27Z2025-07-16T22:21:27Zby Swanepoel, Japie.<br/>Format: Books<br/>Publication Date 2006<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:159012025-07-16T22:21:27Z2025-07-16T22:21:27Zby Barker, Rachel, 1958-<br/>Format: Books<br/>Publication Date 2006<br/>Strategic marketingent://SD_ILS/0/SD_ILS:166892025-07-16T22:21:27Z2025-07-16T22:21:27Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022025-07-16T22:21:27Z2025-07-16T22:21:27Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Brands : meaning and value in media cultureent://SD_ILS/0/SD_ILS:315322025-07-16T22:21:27Z2025-07-16T22:21:27Zby Arvidsson, Adam.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009512.html">http://www.loc.gov/catdir/toc/ecip0510/2005009512.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Publish and prosper : blogging for your businessent://SD_ILS/0/SD_ILS:319892025-07-16T22:21:27Z2025-07-16T22:21:27Zby Byron, D. L.<br/>Format: Books<br/>Publication Date 2006<br/>The unofficial guide to starting a business onlineent://SD_ILS/0/SD_ILS:320212025-07-16T22:21:27Z2025-07-16T22:21:27Zby Rich, Jason.<br/>Format: Books<br/>Publication Date 2006<br/>Electronic commerceent://SD_ILS/0/SD_ILS:306902025-07-16T22:21:27Z2025-07-16T22:21:27Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Getting started as a freelance writerent://SD_ILS/0/SD_ILS:319572025-07-16T22:21:27Z2025-07-16T22:21:27Zby Bly, Robert W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip061/2005029683.html">http://www.loc.gov/catdir/toc/ecip061/2005029683.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Pay per click search engine marketing for dummiesent://SD_ILS/0/SD_ILS:319862025-07-16T22:21:27Z2025-07-16T22:21:27Zby Kent, Peter, 1957-<br/>Format: Books<br/>Publication Date 2006<br/>Strategic database marketingent://SD_ILS/0/SD_ILS:375812025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hughes, Arthur Middleton.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip059/2005006389.html">http://www.loc.gov/catdir/toc/ecip059/2005006389.html</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>The entrepreneur and small business problem solverent://SD_ILS/0/SD_ILS:17942025-07-16T22:21:27Z2025-07-16T22:21:27Zby Cohen, William A., 1937-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html">http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html">http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-07-16T22:21:27Z2025-07-16T22:21:27Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-07-16T22:21:27Z2025-07-16T22:21:27Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Creating a winning E-businessent://SD_ILS/0/SD_ILS:228022025-07-16T22:21:27Z2025-07-16T22:21:27Zby Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-07-16T22:21:27Z2025-07-16T22:21:27Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertisingent://SD_ILS/0/SD_ILS:101972025-07-16T22:21:27Z2025-07-16T22:21:27Zby Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Heads in beds : hospitality and tourism marketingent://SD_ILS/0/SD_ILS:114842025-07-16T22:21:27Z2025-07-16T22:21:27Zby Raza, Ivo, 1968-<br/>Format: Books<br/>Publication Date 2005<br/>Communities dominate brands : business and marketing challenges for the 21st centuryent://SD_ILS/0/SD_ILS:156792025-07-16T22:21:27Z2025-07-16T22:21:27Zby Ahonen, Tomi T.<br/>Format: Books<br/>Publication Date 2005<br/>Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industryent://SD_ILS/0/SD_ILS:187032025-07-16T22:21:27Z2025-07-16T22:21:27Zby De Klerk, Linda.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Pay-per-click search engine marketing handbook : low cost strategies to attracting new customers using Google, Yahoo & other search enginesent://SD_ILS/0/SD_ILS:224082025-07-16T22:21:27Z2025-07-16T22:21:27Zby Mordkovich, Boris.<br/>Format: Books<br/>Publication Date 2005<br/>Principles of direct and database marketingent://SD_ILS/0/SD_ILS:297082025-07-16T22:21:27Z2025-07-16T22:21:27Zby Tapp, Alan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy052/2004051223.html">http://www.loc.gov/catdir/toc/fy052/2004051223.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Feature and magazine writing : action, angle, and anecdotesent://SD_ILS/0/SD_ILS:332812025-07-16T22:21:27Z2025-07-16T22:21:27Zby Sumner, David E., 1946-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004029264.html">http://www.loc.gov/catdir/toc/ecip055/2004029264.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-07-16T22:21:27Z2025-07-16T22:21:27Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-07-16T22:21:27Z2025-07-16T22:21:27Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Guide to Internet job searchingent://SD_ILS/0/SD_ILS:118322025-07-16T22:21:27Z2025-07-16T22:21:27Zby Dikel, Margaret F.<br/>Format: Books<br/>Publication Date 2004<br/>E-commerce and information technology in hospitality & tourisment://SD_ILS/0/SD_ILS:125782025-07-16T22:21:27Z2025-07-16T22:21:27Zby Zhou, Zongqing.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip043/2003009190.html">http://catdir.loc.gov/catdir/toc/ecip043/2003009190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-b.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-d.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-d.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010317016&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010317016&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-07-16T22:21:27Z2025-07-16T22:21:27Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>Managing e-commerceent://SD_ILS/0/SD_ILS:173372025-07-16T22:21:27Z2025-07-16T22:21:27Zby Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format: Books<br/>Publication Date 2004<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:178802025-07-16T22:21:27Z2025-07-16T22:21:27Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2004<br/>Public relations : contemporary issues and techniquesent://SD_ILS/0/SD_ILS:180592025-07-16T22:21:27Z2025-07-16T22:21:27Zby Baines, Paul, 1973-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els041/2003064167.html">http://catdir.loc.gov/catdir/toc/els041/2003064167.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The world of e-governmentent://SD_ILS/0/SD_ILS:274502025-07-16T22:21:27Z2025-07-16T22:21:27Zby Curtin, Gregory G.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip046/2003015574.html">http://www.loc.gov/catdir/toc/ecip046/2003015574.html</a><br/>Format: Books<br/>Publication Date 2004<br/>International e-business marketingent://SD_ILS/0/SD_ILS:299532025-07-16T22:21:27Z2025-07-16T22:21:27Zby Fletcher, Richard.<br/>Format: Books<br/>Publication Date 2004<br/>200 marketing ideas for your websiteent://SD_ILS/0/SD_ILS:351072025-07-16T22:21:27Z2025-07-16T22:21:27Zby Martel-Lawson, Henriette.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-07-16T22:21:27Z2025-07-16T22:21:27Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Epica. Book 17, Europe's best advertistingent://SD_ILS/0/SD_ILS:161382025-07-16T22:21:27Z2025-07-16T22:21:27Zby Rawlins, Andrew. editor.<br/>Format: Books<br/>Publication Date 2004<br/>Media now : understanding media culture and technologyent://SD_ILS/0/SD_ILS:169032025-07-16T22:21:27Z2025-07-16T22:21:27Zby Straubhaar, Joseph D.<br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Freelance writing for newspapersent://SD_ILS/0/SD_ILS:121252025-07-16T22:21:27Z2025-07-16T22:21:27Zby Dick, Jill.<br/>Format: Books<br/>Publication Date 2003<br/>Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!ent://SD_ILS/0/SD_ILS:156842025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Public relations : South African perspectivesent://SD_ILS/0/SD_ILS:162192025-07-16T22:21:27Z2025-07-16T22:21:27Zby Rensburg, Ronél S.<br/>Format: Books<br/>Publication Date 2003<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-07-16T22:21:27Z2025-07-16T22:21:27Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>E-marketingent://SD_ILS/0/SD_ILS:261912025-07-16T22:21:27Z2025-07-16T22:21:27Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2003<br/>E-commerce management : text and casesent://SD_ILS/0/SD_ILS:119842025-07-16T22:21:27Z2025-07-16T22:21:27Zby Krishnamurthy, Sandeep, 1967-<br/>Format: Books<br/>Publication Date 2003<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-07-16T22:21:27Z2025-07-16T22:21:27Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The 22 immutable laws of branding : how to build a product or service into a world-class brandent://SD_ILS/0/SD_ILS:103252025-07-16T22:21:27Z2025-07-16T22:21:27Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2003267314.html">http://catdir.loc.gov/catdir/description/hc042/2003267314.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:106012025-07-16T22:21:27Z2025-07-16T22:21:27Zby Shank, Matthew D.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Electronic commerce 2002 : a managerial perspectiveent://SD_ILS/0/SD_ILS:122552025-07-16T22:21:27Z2025-07-16T22:21:27Zby Turban, Efraim.<br/>Format: Books<br/>Publication Date 2002<br/>Cases in e-commerceent://SD_ILS/0/SD_ILS:249822025-07-16T22:21:27Z2025-07-16T22:21:27Zby Rayport, Jeffrey F.<br/>Format: Books<br/>Publication Date 2002 2001<br/>The new marketing : transforming the corporate futureent://SD_ILS/0/SD_ILS:260352025-07-16T22:21:27Z2025-07-16T22:21:27Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2002<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:270622025-07-16T22:21:27Z2025-07-16T22:21:27Zby Neal, Cathy M.<br/>Format: Books<br/>Publication Date 2002<br/>Advertising media planningent://SD_ILS/0/SD_ILS:97952025-07-16T22:21:27Z2025-07-16T22:21:27Zby Sissors, Jack Zanville, 1919-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh051/2002022717.html">http://catdir.loc.gov/catdir/bios/mh051/2002022717.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2002022717.html">http://catdir.loc.gov/catdir/description/mh051/2002022717.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Online brandingent://SD_ILS/0/SD_ILS:130042025-07-16T22:21:27Z2025-07-16T22:21:27Zby Drew, Keith.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing communications : contexts, strategies, and applicationsent://SD_ILS/0/SD_ILS:130242025-07-16T22:21:27Z2025-07-16T22:21:27Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing plans that workent://SD_ILS/0/SD_ILS:170052025-07-16T22:21:27Z2025-07-16T22:21:27Zby McDonald, Malcolm.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043345.html">http://catdir.loc.gov/catdir/toc/els031/2001043345.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043345.html">http://catdir.loc.gov/catdir/description/els031/2001043345.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from hereent://SD_ILS/0/SD_ILS:5752025-07-16T22:21:27Z2025-07-16T22:21:27Zby Blackwell, Roger D.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/random045/2001017343.html">http://catdir.loc.gov/catdir/samples/random045/2001017343.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/random053/2001017343.html">http://catdir.loc.gov/catdir/bios/random053/2001017343.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/2001017343.html">http://catdir.loc.gov/catdir/description/random0414/2001017343.html</a><br/>Format: Books<br/>Publication Date 2001<br/>E-shock : the new rules-Internet strategies for retailers and manufacturersent://SD_ILS/0/SD_ILS:106322025-07-16T22:21:27Z2025-07-16T22:21:27Zby De Kare-Silver, Michael.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy034/00135341.html">http://catdir.loc.gov/catdir/toc/fy034/00135341.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Prentice Hall's e-marketing guideent://SD_ILS/0/SD_ILS:137062025-07-16T22:21:27Z2025-07-16T22:21:27Zby Frost, Raymond, 1960-<br/>Format: Books<br/>Publication Date 2001<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:160672025-07-16T22:21:27Z2025-07-16T22:21:27Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:165892025-07-16T22:21:27Z2025-07-16T22:21:27Zby Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Branding @ the digital ageent://SD_ILS/0/SD_ILS:166522025-07-16T22:21:27Z2025-07-16T22:21:27Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketingent://SD_ILS/0/SD_ILS:237602025-07-16T22:21:27Z2025-07-16T22:21:27Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2001<br/>The handbook of international direct and e-marketing.ent://SD_ILS/0/SD_ILS:244722025-07-16T22:21:27Z2025-07-16T22:21:27ZFormat: Books<br/>Publication Date 2001<br/>Online public relationsent://SD_ILS/0/SD_ILS:245912025-07-16T22:21:27Z2025-07-16T22:21:27Zby Phillips, David.<br/>Format: Books<br/>Publication Date 2001<br/>Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfoliosent://SD_ILS/0/SD_ILS:69212025-07-16T22:21:27Z2025-07-16T22:21:27Zby Benun, Ilise, 1961-<br/>Format: Books<br/>Publication Date 2001<br/>E-business & e-commerce : how to programent://SD_ILS/0/SD_ILS:127282025-07-16T22:21:27Z2025-07-16T22:21:27Zby Deitel, Harvey M., 1945-<br/>Format: Books<br/>Publication Date 2001<br/>E-commerce developer's guide to building community and using promotional toolsent://SD_ILS/0/SD_ILS:134782025-07-16T22:21:27Z2025-07-16T22:21:27Zby Jerke, Noel.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?isbn=0782128653">http://www.books24x7.com/marc.asp?isbn=0782128653</a>
Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=2962">http://www.books24x7.com/marc.asp?bookid=2962</a><br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Wired marketing : energizing business for e-commerceent://SD_ILS/0/SD_ILS:165582025-07-16T22:21:27Z2025-07-16T22:21:27Zby Hardaker, Glenn.<br/>Format: Books<br/>Publication Date 2001<br/>Electronic commerceent://SD_ILS/0/SD_ILS:198062025-07-16T22:21:27Z2025-07-16T22:21:27Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2001<br/>Successful direct marketing methodsent://SD_ILS/0/SD_ILS:207412025-07-16T22:21:27Z2025-07-16T22:21:27Zby Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format: Books<br/>Publication Date 2001<br/>Value-based marketing : marketing strategies for corporate growth and shareholder valueent://SD_ILS/0/SD_ILS:143522025-07-16T22:21:27Z2025-07-16T22:21:27Zby Doyle, Peter, 1943-2003.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001268221.html">http://catdir.loc.gov/catdir/toc/onix06/2001268221.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html">http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/2001268221.html">http://catdir.loc.gov/catdir/description/wiley034/2001268221.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Opportunities in direct marketing careersent://SD_ILS/0/SD_ILS:102232025-07-16T22:21:27Z2025-07-16T22:21:27Zby Basye, Anne.<br/>Format: Books<br/>Publication Date 2000<br/>Cybershopsent://SD_ILS/0/SD_ILS:102402025-07-16T22:21:27Z2025-07-16T22:21:27Zby Gerdes, Claudia.<br/><a href="http://www.cybershoppers.de">Access related website</a><br/>Format: Books<br/>Publication Date 2000<br/>Web rules : how the Internet is changing the way consumers make choicesent://SD_ILS/0/SD_ILS:102512025-07-16T22:21:27Z2025-07-16T22:21:27Zby Murphy, Tom, 1953-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=2524">http://www.books24x7.com/marc.asp?bookid=2524</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=23779">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=23779</a>
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HathiTrust Digital Library, Limited view (search only) <a href="http://catalog.hathitrust.org/api/volumes/oclc/43096728.html">http://catalog.hathitrust.org/api/volumes/oclc/43096728.html</a>
<a href="http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X">http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X</a><br/>Format: Electronic Resources<br/>Publication Date 2000<br/>The 11 immutable laws of Internet brandingent://SD_ILS/0/SD_ILS:103182025-07-16T22:21:27Z2025-07-16T22:21:27Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2000<br/>E-commerce : strategy, technologies and applicationsent://SD_ILS/0/SD_ILS:142842025-07-16T22:21:27Z2025-07-16T22:21:27Zby Whiteley, David.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-07-16T22:21:27Z2025-07-16T22:21:27Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Cybermarketing : how to use the Internet to market your goods and servicesent://SD_ILS/0/SD_ILS:200902025-07-16T22:21:27Z2025-07-16T22:21:27Zby Bickerton, Pauline.<br/>Format: Books<br/>Publication Date 2000<br/>Electronic commerce : opportunity and challengesent://SD_ILS/0/SD_ILS:230552025-07-16T22:21:27Z2025-07-16T22:21:27Zby Syed, Mahbubur Rahman, 1952-<br/>Format: Books<br/>Publication Date 2000<br/>