Search Results for Internet marketing - Narrowed by: 1:VGCT SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dInternet$002bmarketing$0026qf$003dLIBRARY$002509Library$0025091$00253AVGCT$0025091$00253AVGCT$0026ps$003d300? 2025-07-19T08:51:15Z Internet marketing : readings and online resources ent://SD_ILS/0/SD_ILS:10664 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Digital marketing ent://SD_ILS/0/SD_ILS:22387 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Principles of marketing for a digital age ent://SD_ILS/0/SD_ILS:57378 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:57243 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing ent://SD_ILS/0/SD_ILS:56956 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Chaffey, Dave 1963- VerfasserIn.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement ent://SD_ILS/0/SD_ILS:57749 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Rowles, Daniel, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Marketing 5.0 : technology for humanity ent://SD_ILS/0/SD_ILS:56585 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Social media marketing ent://SD_ILS/0/SD_ILS:56518 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:20590 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing 4.0 : moving from traditional to digital ent://SD_ILS/0/SD_ILS:22104 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Digital marketing ent://SD_ILS/0/SD_ILS:20920 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> e-Marketing in the South African context ent://SD_ILS/0/SD_ILS:17990 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Bothma, Neels.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Social media explained : untangling the world's most misunderstood business trend ent://SD_ILS/0/SD_ILS:8455 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Schaefer, Mark W.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> You branding : reinventing your personal identity as a successful brand ent://SD_ILS/0/SD_ILS:15635 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Cijo, Mark, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Marketing research ent://SD_ILS/0/SD_ILS:195 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Aaker, David A., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Winning the story wars : why those who tell--and live--the best stories will rule the future ent://SD_ILS/0/SD_ILS:5118 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Sachs, Jonah, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer ent://SD_ILS/0/SD_ILS:18910 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Mpendukana, Sibonile.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa ent://SD_ILS/0/SD_ILS:18912 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Bremner, Nicola.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> eMarketing : the essential guide to digital marketing ent://SD_ILS/0/SD_ILS:2127 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites ent://SD_ILS/0/SD_ILS:18901 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Bester, Karel Marcell.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Unmarketing : stop marketing. Start engaging. ent://SD_ILS/0/SD_ILS:9628 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Stratten, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> BrandDigital : simple ways top brands succeed in the digital world ent://SD_ILS/0/SD_ILS:11672 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Adamson, Allen P.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2008<br/> Socialnomics : how social media transforms the way we live and do business ent://SD_ILS/0/SD_ILS:5712 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> EMarketing : the essential guide to online marketing ent://SD_ILS/0/SD_ILS:8107 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Online marketing : a customer-led approach ent://SD_ILS/0/SD_ILS:245 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Gay, Richard.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing research ent://SD_ILS/0/SD_ILS:15958 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:16627 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, &amp; online media to reach buyers directly ent://SD_ILS/0/SD_ILS:5717 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The long tail : how endless choice is creating unlimited demand ent://SD_ILS/0/SD_ILS:8138 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Anderson, Chris, 1961-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The e of marketing ent://SD_ILS/0/SD_ILS:12559 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Swanepoel, Japie.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising ent://SD_ILS/0/SD_ILS:10197 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Communities dominate brands : business and marketing challenges for the 21st century ent://SD_ILS/0/SD_ILS:15679 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Ahonen, Tomi T.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Public relations : South African perspectives ent://SD_ILS/0/SD_ILS:16219 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Rensburg, Ron&eacute;l S.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Online branding ent://SD_ILS/0/SD_ILS:13004 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Drew, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here ent://SD_ILS/0/SD_ILS:575 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Blackwell, Roger D.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/random045/2001017343.html">http://catdir.loc.gov/catdir/samples/random045/2001017343.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/random053/2001017343.html">http://catdir.loc.gov/catdir/bios/random053/2001017343.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/2001017343.html">http://catdir.loc.gov/catdir/description/random0414/2001017343.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing aesthetics : the strategic management of brands, identity, and image ent://SD_ILS/0/SD_ILS:16499 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Schmitt, Bernd.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/97009426.html">http://catdir.loc.gov/catdir/samples/simon031/97009426.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/97009426.html">http://catdir.loc.gov/catdir/bios/simon051/97009426.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/97009426.html">http://catdir.loc.gov/catdir/description/simon033/97009426.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Disruption : overturning conventions and shaking up the marketplace ent://SD_ILS/0/SD_ILS:14305 2025-07-19T08:51:15Z 2025-07-19T08:51:15Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/96021256.html">http://catdir.loc.gov/catdir/toc/onix05/96021256.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/96021256.html">http://catdir.loc.gov/catdir/bios/wiley042/96021256.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/96021256.html">http://catdir.loc.gov/catdir/description/wiley034/96021256.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/>