Search Results for Katz, Helen E.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dKatz$00252C$002bHelen$002bE.$0026ps$003d300?2025-11-18T21:45:02ZThe media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-11-18T21:45:02Z2025-11-18T21:45:02Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:432712025-11-18T21:45:02Z2025-11-18T21:45:02Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising principles : choice, challenge, changeent://SD_ILS/0/SD_ILS:97982025-11-18T21:45:02Z2025-11-18T21:45:02Zby Vanden Bergh, Bruce G.<br/>Format: Books<br/>Publication Date 1999<br/>