Search Results for Leadership - Narrowed by: 1:VGCTSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dLeadership$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGCT$0025091$00253AVGCT$0026ps$003d300?2025-05-04T08:17:23ZLegitimate leadershipent://SD_ILS/0/SD_ILS:82652025-05-04T08:17:23Z2025-05-04T08:17:23Zby Lambourne, Wendy<br/>Format: Books<br/>Publication Date 2012<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442025-05-04T08:17:23Z2025-05-04T08:17:23Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Brand leadershipent://SD_ILS/0/SD_ILS:166342025-05-04T08:17:23Z2025-05-04T08:17:23Zby Aaker, David A., 1938-<br/>Format: Books<br/>Publication Date 2002<br/>The leadership experienceent://SD_ILS/0/SD_ILS:100422025-05-04T08:17:23Z2025-05-04T08:17:23Zby Daft, Richard L.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy046/2003115113.html">http://catdir.loc.gov/catdir/toc/fy046/2003115113.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2003115113-b.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2003115113-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2003115113-d.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2003115113-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Organizational culture and leadershipent://SD_ILS/0/SD_ILS:128352025-05-04T08:17:23Z2025-05-04T08:17:23Zby Schein, Edgar H.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0414/2004002764.html">http://catdir.loc.gov/catdir/toc/ecip0414/2004002764.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004002764.html">http://catdir.loc.gov/catdir/bios/wiley047/2004002764.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004002764.html">http://catdir.loc.gov/catdir/description/wiley041/2004002764.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz11387040xcov.htm">http://swbplus.bsz-bw.de/bsz11387040xcov.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Attuned leadership : African humanism as compassent://SD_ILS/0/SD_ILS:105422025-05-04T08:17:23Z2025-05-04T08:17:23Zby Khoza, Reuel J.<br/>Format: Books<br/>Publication Date 2011<br/>Leadership : enhancing the lessons of experienceent://SD_ILS/0/SD_ILS:128182025-05-04T08:17:23Z2025-05-04T08:17:23Zby Hughes, Richard L., 1946-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2001052217.html">http://catdir.loc.gov/catdir/toc/mh031/2001052217.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2001052217.html">http://catdir.loc.gov/catdir/description/mh021/2001052217.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Ethics and leadership in business and politicsent://SD_ILS/0/SD_ILS:168172025-05-04T08:17:23Z2025-05-04T08:17:23Zby Malan, Faan.<br/>Format: Books<br/>Publication Date 2001<br/>The Center for Creative Leadership handbook of leadership developmentent://SD_ILS/0/SD_ILS:159902025-05-04T08:17:23Z2025-05-04T08:17:23Zby Van Velsor, Ellen.<br/>04 <a href="http://www.gbv.de/dms/zbw/61113456X.pdf">lizenzfrei</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=019006446&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=019006446&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:127162025-05-04T08:17:23Z2025-05-04T08:17:23Zby Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authorityent://SD_ILS/0/SD_ILS:566202025-05-04T08:17:23Z2025-05-04T08:17:23Zby Kouzes, James M., 1945- author.<br/>Format: Books<br/>Publication Date 2021<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212025-05-04T08:17:23Z2025-05-04T08:17:23Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Leadership for innovation : how to organize team creativity and harvest ideasent://SD_ILS/0/SD_ILS:60192025-05-04T08:17:23Z2025-05-04T08:17:23Zby Adair, John Eric, 1934-<br/>Format: Books<br/>Publication Date 2009<br/>1987-2007, Design achievers : 20 years of nurturing design leadershipent://SD_ILS/0/SD_ILS:83982025-05-04T08:17:23Z2025-05-04T08:17:23Zby South African Bureau of Standards. Design Institute.<br/>Format: Books<br/>Publication Date 2007<br/>Leadership and the new science : discovering order in a chaotic worldent://SD_ILS/0/SD_ILS:126142025-05-04T08:17:23Z2025-05-04T08:17:23Zby Wheatley, Margaret J.<br/>Alexander Street <a href="http://www.aspresolver.com/aspresolver.asp?BIZP;2342358">http://www.aspresolver.com/aspresolver.asp?BIZP;2342358</a>
Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=14065">http://www.books24x7.com/marc.asp?bookid=14065</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=483764">http://public.eblib.com/choice/publicfullrecord.aspx?p=483764</a>
ebrary <a href="http://site.ebrary.com/id/10315464">http://site.ebrary.com/id/10315464</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=290809">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=290809</a><br/>Format: Electronic Resources<br/>Publication Date 2006<br/>Everything I know about leadership I learnt from the kidsent://SD_ILS/0/SD_ILS:122002025-05-04T08:17:23Z2025-05-04T08:17:23Zby Coats, Keith.<br/>Format: Books<br/>Publication Date 2005<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:159672025-05-04T08:17:23Z2025-05-04T08:17:23Zby Bedbury, Scott.<br/>Format: Books<br/>Publication Date 2003 2002<br/>The five dysfunctions of a team : a leadership fableent://SD_ILS/0/SD_ILS:169552025-05-04T08:17:23Z2025-05-04T08:17:23Zby Lencioni, Patrick, 1965-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley021/2001008099.html">http://catdir.loc.gov/catdir/toc/wiley021/2001008099.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=826712">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=826712</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2001008099.html">http://catdir.loc.gov/catdir/bios/wiley047/2001008099.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley036/2001008099.html">http://catdir.loc.gov/catdir/description/wiley036/2001008099.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz101042566cov.htm">http://swbplus.bsz-bw.de/bsz101042566cov.htm</a><br/>Format: Books<br/>Publication Date 2002<br/>Meet the CEOs : essential leadership styles in today's business world.ent://SD_ILS/0/SD_ILS:168872025-05-04T08:17:23Z2025-05-04T08:17:23ZFormat: Books<br/>Publication Date 2006<br/>Lasting leadership : what you can learn from the top 25 business people of our timesent://SD_ILS/0/SD_ILS:169692025-05-04T08:17:23Z2025-05-04T08:17:23ZFormat: Books<br/>Publication Date 2005<br/>The power of unreasonable people : how social entrepreneurs create markets that change the worldent://SD_ILS/0/SD_ILS:168462025-05-04T08:17:23Z2025-05-04T08:17:23Zby Elkington, John, 1949-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html">http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2327503&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2327503&custom_att_2=simple_viewer</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016389412etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016389412etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-05-04T08:17:23Z2025-05-04T08:17:23Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of strategic thinking : reading pack.ent://SD_ILS/0/SD_ILS:187612025-05-04T08:17:23Z2025-05-04T08:17:23Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-05-04T08:17:23Z2025-05-04T08:17:23Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-05-04T08:17:23Z2025-05-04T08:17:23Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-05-04T08:17:23Z2025-05-04T08:17:23Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of strategic thinking : reading pack.ent://SD_ILS/0/SD_ILS:187192025-05-04T08:17:23Z2025-05-04T08:17:23Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-05-04T08:17:23Z2025-05-04T08:17:23Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method studyent://SD_ILS/0/SD_ILS:210782025-05-04T08:17:23Z2025-05-04T08:17:23Zby Batchelor, Michaela.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-05-04T08:17:23Z2025-05-04T08:17:23Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-05-04T08:17:23Z2025-05-04T08:17:23Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-05-04T08:17:23Z2025-05-04T08:17:23Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-05-04T08:17:23Z2025-05-04T08:17:23Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702025-05-04T08:17:23Z2025-05-04T08:17:23Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-05-04T08:17:23Z2025-05-04T08:17:23Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-05-04T08:17:23Z2025-05-04T08:17:23Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What are the drivers behind the growing popularity of farmers' markets in the Western Cape?ent://SD_ILS/0/SD_ILS:193862025-05-04T08:17:23Z2025-05-04T08:17:23Zby Biesenbach, Rinette.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872025-05-04T08:17:23Z2025-05-04T08:17:23Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal brandingent://SD_ILS/0/SD_ILS:193882025-05-04T08:17:23Z2025-05-04T08:17:23Zby Dollman, Samantha.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-05-04T08:17:23Z2025-05-04T08:17:23Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442025-05-04T08:17:23Z2025-05-04T08:17:23Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-05-04T08:17:23Z2025-05-04T08:17:23Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-05-04T08:17:23Z2025-05-04T08:17:23Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-05-04T08:17:23Z2025-05-04T08:17:23Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492025-05-04T08:17:23Z2025-05-04T08:17:23Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512025-05-04T08:17:23Z2025-05-04T08:17:23Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-05-04T08:17:23Z2025-05-04T08:17:23Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632025-05-04T08:17:23Z2025-05-04T08:17:23Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-05-04T08:17:23Z2025-05-04T08:17:23Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-05-04T08:17:23Z2025-05-04T08:17:23Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over timeent://SD_ILS/0/SD_ILS:193742025-05-04T08:17:23Z2025-05-04T08:17:23Zby Bugaari, Erika Butetsi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-05-04T08:17:23Z2025-05-04T08:17:23Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaignent://SD_ILS/0/SD_ILS:193762025-05-04T08:17:23Z2025-05-04T08:17:23Zby Dewar, Devin.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772025-05-04T08:17:23Z2025-05-04T08:17:23Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?ent://SD_ILS/0/SD_ILS:193792025-05-04T08:17:23Z2025-05-04T08:17:23Zby Radebe, Gugulethu Nomvula.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industryent://SD_ILS/0/SD_ILS:193802025-05-04T08:17:23Z2025-05-04T08:17:23Zby Eddy, Nicole.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-05-04T08:17:23Z2025-05-04T08:17:23Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-05-04T08:17:23Z2025-05-04T08:17:23Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-05-04T08:17:23Z2025-05-04T08:17:23Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-05-04T08:17:23Z2025-05-04T08:17:23Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502025-05-04T08:17:23Z2025-05-04T08:17:23Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worthent://SD_ILS/0/SD_ILS:193522025-05-04T08:17:23Z2025-05-04T08:17:23Zby Chatz, Tayla.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532025-05-04T08:17:23Z2025-05-04T08:17:23Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>HBO's 'Game of Thrones' : empowerment vs objectification of womenent://SD_ILS/0/SD_ILS:193542025-05-04T08:17:23Z2025-05-04T08:17:23Zby McPetrie, Allan John.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-05-04T08:17:23Z2025-05-04T08:17:23Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-05-04T08:17:23Z2025-05-04T08:17:23Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-05-04T08:17:23Z2025-05-04T08:17:23Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-05-04T08:17:23Z2025-05-04T08:17:23Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602025-05-04T08:17:23Z2025-05-04T08:17:23Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612025-05-04T08:17:23Z2025-05-04T08:17:23Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lensent://SD_ILS/0/SD_ILS:193622025-05-04T08:17:23Z2025-05-04T08:17:23Zby Mogashane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?ent://SD_ILS/0/SD_ILS:193642025-05-04T08:17:23Z2025-05-04T08:17:23Zby Howarth, Claire.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652025-05-04T08:17:23Z2025-05-04T08:17:23Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-05-04T08:17:23Z2025-05-04T08:17:23Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?ent://SD_ILS/0/SD_ILS:193672025-05-04T08:17:23Z2025-05-04T08:17:23Zby Kalavadakken, Jetto.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneerent://SD_ILS/0/SD_ILS:192242025-05-04T08:17:23Z2025-05-04T08:17:23Zby Ferreira, Mieke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262025-05-04T08:17:23Z2025-05-04T08:17:23Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-05-04T08:17:23Z2025-05-04T08:17:23Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queensent://SD_ILS/0/SD_ILS:192292025-05-04T08:17:23Z2025-05-04T08:17:23Zby Zambodla, Nandi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The myth of happiness to popular culture and the mediaent://SD_ILS/0/SD_ILS:192302025-05-04T08:17:23Z2025-05-04T08:17:23Zby De Wet, Anke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-05-04T08:17:23Z2025-05-04T08:17:23Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-05-04T08:17:23Z2025-05-04T08:17:23Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-05-04T08:17:23Z2025-05-04T08:17:23Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>More to the mural : an exploratory study into the Cape Town street art and grafitti communityent://SD_ILS/0/SD_ILS:192342025-05-04T08:17:23Z2025-05-04T08:17:23Zby Garbaccio, Jean-Pierre Otello.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-05-04T08:17:23Z2025-05-04T08:17:23Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-05-04T08:17:23Z2025-05-04T08:17:23Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372025-05-04T08:17:23Z2025-05-04T08:17:23Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382025-05-04T08:17:23Z2025-05-04T08:17:23Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392025-05-04T08:17:23Z2025-05-04T08:17:23Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communicationent://SD_ILS/0/SD_ILS:192402025-05-04T08:17:23Z2025-05-04T08:17:23Zby Esterhuyse, Elzaan Erica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-05-04T08:17:23Z2025-05-04T08:17:23Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422025-05-04T08:17:23Z2025-05-04T08:17:23Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?ent://SD_ILS/0/SD_ILS:192432025-05-04T08:17:23Z2025-05-04T08:17:23Zby Cressy, Anastasia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-05-04T08:17:23Z2025-05-04T08:17:23Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-05-04T08:17:23Z2025-05-04T08:17:23Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-05-04T08:17:23Z2025-05-04T08:17:23Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-05-04T08:17:23Z2025-05-04T08:17:23Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The sensational senses exploring how café interior design influences sensory experienceent://SD_ILS/0/SD_ILS:192482025-05-04T08:17:23Z2025-05-04T08:17:23Zby Randell, Polly.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-05-04T08:17:23Z2025-05-04T08:17:23Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand auditent://SD_ILS/0/SD_ILS:192502025-05-04T08:17:23Z2025-05-04T08:17:23Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-05-04T08:17:23Z2025-05-04T08:17:23Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood filmsent://SD_ILS/0/SD_ILS:192552025-05-04T08:17:23Z2025-05-04T08:17:23Zby Coetzee, Herculas.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-05-04T08:17:23Z2025-05-04T08:17:23Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal marketsent://SD_ILS/0/SD_ILS:192582025-05-04T08:17:23Z2025-05-04T08:17:23Zby Nomandla, Mzwandile.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-05-04T08:17:23Z2025-05-04T08:17:23Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-05-04T08:17:23Z2025-05-04T08:17:23Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Assessment of SA rugby brands and followers in non-traditional rugby communitiesent://SD_ILS/0/SD_ILS:192612025-05-04T08:17:23Z2025-05-04T08:17:23Zby Bembe, Chumani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The social depth of online gaming : why 1P turned into co-op, and co-op into MMOent://SD_ILS/0/SD_ILS:192622025-05-04T08:17:23Z2025-05-04T08:17:23Zby Pienaar, Louis.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-05-04T08:17:23Z2025-05-04T08:17:23Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642025-05-04T08:17:23Z2025-05-04T08:17:23Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Intangible made tangibleent://SD_ILS/0/SD_ILS:190452025-05-04T08:17:23Z2025-05-04T08:17:23Zby Fisher, Lauren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Scratching your nameent://SD_ILS/0/SD_ILS:191732025-05-04T08:17:23Z2025-05-04T08:17:23Zby Krame, Nicholas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-05-04T08:17:23Z2025-05-04T08:17:23Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identityent://SD_ILS/0/SD_ILS:191802025-05-04T08:17:23Z2025-05-04T08:17:23Zby Ninaber, Ann.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-05-04T08:17:23Z2025-05-04T08:17:23Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A study on the experiential exploration of the Birds Café brandent://SD_ILS/0/SD_ILS:191852025-05-04T08:17:23Z2025-05-04T08:17:23Zby Present, Fidel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862025-05-04T08:17:23Z2025-05-04T08:17:23Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Provinceent://SD_ILS/0/SD_ILS:191912025-05-04T08:17:23Z2025-05-04T08:17:23Zby Ngqakayi, Anathi.<br/>Format: Books<br/>Publication Date 2013<br/>Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channelsent://SD_ILS/0/SD_ILS:191922025-05-04T08:17:23Z2025-05-04T08:17:23Zby Brown, Chloe Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The perceptions middle class individuals living in Cape Town have towards the Metrorail train serviceent://SD_ILS/0/SD_ILS:191932025-05-04T08:17:23Z2025-05-04T08:17:23Zby Kok, Brittney Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Villains vs saints : emotional branding and its influence on Generation Yent://SD_ILS/0/SD_ILS:191952025-05-04T08:17:23Z2025-05-04T08:17:23Zby Phiri, Nonkululeko Simone.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Re-branding of ethnic hair in the 21st centuryent://SD_ILS/0/SD_ILS:191972025-05-04T08:17:23Z2025-05-04T08:17:23Zby Mabasha, Phumzile.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982025-05-04T08:17:23Z2025-05-04T08:17:23Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992025-05-04T08:17:23Z2025-05-04T08:17:23Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauaient://SD_ILS/0/SD_ILS:192002025-05-04T08:17:23Z2025-05-04T08:17:23Zby Clarke, Savanna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-05-04T08:17:23Z2025-05-04T08:17:23Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An analysis of the strategy behind the fringeent://SD_ILS/0/SD_ILS:192032025-05-04T08:17:23Z2025-05-04T08:17:23Zby Louw, Walter.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategyent://SD_ILS/0/SD_ILS:192042025-05-04T08:17:23Z2025-05-04T08:17:23Zby Seabe, Kgomotso.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-05-04T08:17:23Z2025-05-04T08:17:23Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Capeent://SD_ILS/0/SD_ILS:192082025-05-04T08:17:23Z2025-05-04T08:17:23Zby Smit, Justin.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Patriotic advertising : illusion or reality?ent://SD_ILS/0/SD_ILS:192092025-05-04T08:17:23Z2025-05-04T08:17:23Zby Swart, Elsje.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industryent://SD_ILS/0/SD_ILS:192102025-05-04T08:17:23Z2025-05-04T08:17:23Zby Annenberg, Francesca.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Perceptions of female beauty in advertising and the influence of societyent://SD_ILS/0/SD_ILS:192112025-05-04T08:17:23Z2025-05-04T08:17:23Zby Perold, Anna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principleent://SD_ILS/0/SD_ILS:192122025-05-04T08:17:23Z2025-05-04T08:17:23Zby Bhoola, Chetna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Singletrack : brand love in the SA mountain bike sceneent://SD_ILS/0/SD_ILS:192132025-05-04T08:17:23Z2025-05-04T08:17:23Zby Van der Merwe, Dominique.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStvent://SD_ILS/0/SD_ILS:192142025-05-04T08:17:23Z2025-05-04T08:17:23Zby Nkwazi, Jurina.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The impact of dual income relationships on the perception of men's imageent://SD_ILS/0/SD_ILS:192152025-05-04T08:17:23Z2025-05-04T08:17:23Zby Barry, Courtney Amber.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBDent://SD_ILS/0/SD_ILS:192162025-05-04T08:17:23Z2025-05-04T08:17:23Zby Duncan, Thomas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the role of nostalgic brand communication in the Afrikaner marketent://SD_ILS/0/SD_ILS:192172025-05-04T08:17:23Z2025-05-04T08:17:23Zby Abrahamse, Kaylie.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Townent://SD_ILS/0/SD_ILS:192182025-05-04T08:17:23Z2025-05-04T08:17:23Zby Lamont, Chantel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?ent://SD_ILS/0/SD_ILS:192192025-05-04T08:17:23Z2025-05-04T08:17:23Zby Vika, Inga.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Product placement in the era of digital technologiesent://SD_ILS/0/SD_ILS:192202025-05-04T08:17:23Z2025-05-04T08:17:23Zby Garlick, Phillip.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-05-04T08:17:23Z2025-05-04T08:17:23Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providersent://SD_ILS/0/SD_ILS:192222025-05-04T08:17:23Z2025-05-04T08:17:23Zby Nzimande, Nokwanda.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-05-04T08:17:23Z2025-05-04T08:17:23Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762025-05-04T08:17:23Z2025-05-04T08:17:23Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-05-04T08:17:23Z2025-05-04T08:17:23Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Celebrity endorsements : celebrities steal the limelightent://SD_ILS/0/SD_ILS:191782025-05-04T08:17:23Z2025-05-04T08:17:23Zby Williams, Adderley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-05-04T08:17:23Z2025-05-04T08:17:23Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-05-04T08:17:23Z2025-05-04T08:17:23Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822025-05-04T08:17:23Z2025-05-04T08:17:23Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Lending a helping hand : how alcohol can make a differenceent://SD_ILS/0/SD_ILS:191842025-05-04T08:17:23Z2025-05-04T08:17:23Zby Volschenk, Bianka.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Subcultural style and microbloggingent://SD_ILS/0/SD_ILS:191872025-05-04T08:17:23Z2025-05-04T08:17:23Zby Stewart, Alison.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Advertising through the extremeent://SD_ILS/0/SD_ILS:191892025-05-04T08:17:23Z2025-05-04T08:17:23Zby Thomson, Emma.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Wear your brand : a study on co-branding and brand associations in the fashion industryent://SD_ILS/0/SD_ILS:191902025-05-04T08:17:23Z2025-05-04T08:17:23Zby Giuricich, Gabriella.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942025-05-04T08:17:23Z2025-05-04T08:17:23Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962025-05-04T08:17:23Z2025-05-04T08:17:23Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to itent://SD_ILS/0/SD_ILS:192012025-05-04T08:17:23Z2025-05-04T08:17:23Zby Raubenheimer, Faith.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The creative thinking handbook : your step-by-step guide to problem solving in businessent://SD_ILS/0/SD_ILS:576412025-05-04T08:17:23Z2025-05-04T08:17:23Zby Griffiths, Chris, author.<br/>Format: Books<br/>Publication Date 2022<br/>Organisational behaviour : a contemporary South African perspectiveent://SD_ILS/0/SD_ILS:561602025-05-04T08:17:23Z2025-05-04T08:17:23Zby Werner, Amanda, editor.<br/>Format: Books<br/>Publication Date 2020<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-05-04T08:17:23Z2025-05-04T08:17:23Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-05-04T08:17:23Z2025-05-04T08:17:23Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-05-04T08:17:23Z2025-05-04T08:17:23Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Organisational behaviour : a contemporary South African perspectiveent://SD_ILS/0/SD_ILS:2492025-05-04T08:17:23Z2025-05-04T08:17:23Zby Werner, Amanda, editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Organisational behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:194462025-05-04T08:17:23Z2025-05-04T08:17:23Zby Robbins, Stephen P., 1943- author.<br/>Format: Books<br/>Publication Date 2016<br/>Raise your leadersent://SD_ILS/0/SD_ILS:89512025-05-04T08:17:23Z2025-05-04T08:17:23Zby Handley, Jenny.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-05-04T08:17:23Z2025-05-04T08:17:23Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>The strategist : be the leader your business needsent://SD_ILS/0/SD_ILS:49942025-05-04T08:17:23Z2025-05-04T08:17:23Zby Montgomery, Cynthia.<br/>Format: Books<br/>Publication Date 2012<br/>Idea stormers : how to lead and inspire creative breakthroughsent://SD_ILS/0/SD_ILS:57672025-05-04T08:17:23Z2025-05-04T08:17:23Zby Mattimore, Bryan W.<br/>Format: Books<br/>Publication Date 2012<br/>The best advice I ever got ... : spreading ideas that push South Africans forwardent://SD_ILS/0/SD_ILS:67812025-05-04T08:17:23Z2025-05-04T08:17:23Zby Mapoko, Siya.<br/>Format: Books<br/>Publication Date 2012<br/>Teaching about the futureent://SD_ILS/0/SD_ILS:571922025-05-04T08:17:23Z2025-05-04T08:17:23Zby Bishop, Peter C.<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=475311&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=475311&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2012<br/>The little big things : 163 ways to pursue excellenceent://SD_ILS/0/SD_ILS:5852025-05-04T08:17:23Z2025-05-04T08:17:23Zby Peters, Thomas J.<br/>Format: Books<br/>Publication Date 2011<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-05-04T08:17:23Z2025-05-04T08:17:23Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>Organizational behaviorent://SD_ILS/0/SD_ILS:158402025-05-04T08:17:23Z2025-05-04T08:17:23Zby Robbins, Stephen P., 1943-<br/>Format: Books<br/>Publication Date 2011<br/>Organisational behaviour : a contemporary South African perspectiveent://SD_ILS/0/SD_ILS:176272025-05-04T08:17:23Z2025-05-04T08:17:23Zby Werner, Amanda.<br/>Format: Books<br/>Publication Date 2011<br/>Strategic information systems managementent://SD_ILS/0/SD_ILS:97772025-05-04T08:17:23Z2025-05-04T08:17:23Zby Grant, Kevin, 1968-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781408056134">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Business ethicsent://SD_ILS/0/SD_ILS:155332025-05-04T08:17:23Z2025-05-04T08:17:23Zby Rossouw, Deon.<br/>Format: Books<br/>Publication Date 2010<br/>Re-imagine! : [business excellence in a disruptive age]ent://SD_ILS/0/SD_ILS:113512025-05-04T08:17:23Z2025-05-04T08:17:23Zby Peters, Thomas J.<br/>Format: Books<br/>Publication Date 2009<br/>Organisational behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:155982025-05-04T08:17:23Z2025-05-04T08:17:23Zby Robbins, Stephen P., 1943-<br/>Format: Electronic Resources<br/>Publication Date 2009<br/>Tribes : we need you to lead usent://SD_ILS/0/SD_ILS:133532025-05-04T08:17:23Z2025-05-04T08:17:23Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2008<br/>The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directlyent://SD_ILS/0/SD_ILS:57172025-05-04T08:17:23Z2025-05-04T08:17:23Zby Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>A race against time : psychology and challenges to deracialisation in South Africaent://SD_ILS/0/SD_ILS:125452025-05-04T08:17:23Z2025-05-04T08:17:23Zby Stevens, Garth.<br/>Format: Books<br/>Publication Date 2006<br/>Re-imagine!ent://SD_ILS/0/SD_ILS:156472025-05-04T08:17:23Z2025-05-04T08:17:23Zby Peters, Thomas J.<br/>Format: Books<br/>Publication Date 2006 2003<br/>Meggs' history of graphic designent://SD_ILS/0/SD_ILS:157892025-05-04T08:17:23Z2025-05-04T08:17:23Zby Meggs, Philip B.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0510/2005008604.html">http://catdir.loc.gov/catdir/toc/ecip0510/2005008604.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0654/2005008604-b.html">http://catdir.loc.gov/catdir/enhancements/fy0654/2005008604-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005008604-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005008604-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Guts! : companies that blow the door off business-as-usualent://SD_ILS/0/SD_ILS:159722025-05-04T08:17:23Z2025-05-04T08:17:23Zby Freiberg, Kevin, 1958-<br/>Format: Books<br/>Publication Date 2005<br/>Virtuoso teams : lessons from teams that changed their worldsent://SD_ILS/0/SD_ILS:170592025-05-04T08:17:23Z2025-05-04T08:17:23Zby Boynton, Andrew C.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013358882&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013358882&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013358882&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2005<br/>Re-imagine! : [business excellence in a disruptive age]ent://SD_ILS/0/SD_ILS:118652025-05-04T08:17:23Z2025-05-04T08:17:23Zby Peters, Thomas J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy043/2004296757.html">http://catdir.loc.gov/catdir/toc/fy043/2004296757.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Consensus design : socially inclusive processent://SD_ILS/0/SD_ILS:578792025-05-04T08:17:23Z2025-05-04T08:17:23Zby Day, Christopher, 1942-<br/>Format: Books<br/>Publication Date 2003<br/>Management principles : a contemporary edition for Africaent://SD_ILS/0/SD_ILS:160032025-05-04T08:17:23Z2025-05-04T08:17:23Zby Brevis, Tersia, 1967-<br/>Format: Books<br/>Publication Date 2002<br/>Principles of service marketing and managementent://SD_ILS/0/SD_ILS:166642025-05-04T08:17:23Z2025-05-04T08:17:23Zby Lovelock, Christopher H.<br/>Format: Books<br/>Publication Date 2002<br/>Good to great : why some companies make the leap-- and others don'tent://SD_ILS/0/SD_ILS:126402025-05-04T08:17:23Z2025-05-04T08:17:23Zby Collins, James C. (James Charles), 1958-<br/>Format: Books<br/>Publication Date 2001<br/>Effective behavior in organizations : cases, concepts, and student experiencesent://SD_ILS/0/SD_ILS:106282025-05-04T08:17:23Z2025-05-04T08:17:23Zby Cohen, Allan R.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027254838&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027254838&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2001<br/>The mind of a fox : scenario planning in actionent://SD_ILS/0/SD_ILS:156412025-05-04T08:17:23Z2025-05-04T08:17:23Zby Ilbury, Chantell.<br/>Format: Books<br/>Publication Date 2001<br/>A company of leaders : five disciplines for unleashing the power in your workforceent://SD_ILS/0/SD_ILS:158282025-05-04T08:17:23Z2025-05-04T08:17:23Zby Spreitzer, Gretchen M.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley044/2001032676.html">http://catdir.loc.gov/catdir/bios/wiley044/2001032676.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley037/2001032676.html">http://catdir.loc.gov/catdir/description/wiley037/2001032676.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Strategic management : concepts and casesent://SD_ILS/0/SD_ILS:168812025-05-04T08:17:23Z2025-05-04T08:17:23Zby Thompson, Arthur A., 1940-<br/>Format: Books<br/>Publication Date 2001<br/>Organizational behaviorent://SD_ILS/0/SD_ILS:168902025-05-04T08:17:23Z2025-05-04T08:17:23Zby Kreitner, Robert.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Essentials of organizational behaviorent://SD_ILS/0/SD_ILS:102552025-05-04T08:17:23Z2025-05-04T08:17:23Zby Robbins, Stephen P., 1943-<br/>Format: Books<br/>Publication Date 2000<br/>Organizations : behavior, structure, processesent://SD_ILS/0/SD_ILS:168562025-05-04T08:17:23Z2025-05-04T08:17:23Zby Gibson, James L. (James Lawrence), 1935-<br/>Format: Books<br/>Publication Date 2000<br/>Contemporary managementent://SD_ILS/0/SD_ILS:168992025-05-04T08:17:23Z2025-05-04T08:17:23Zby Jones, Gareth R.<br/>Format: Books<br/>Publication Date 2000<br/>Crafting and implementing strategy : text and readingsent://SD_ILS/0/SD_ILS:167332025-05-04T08:17:23Z2025-05-04T08:17:23Zby Thompson, Arthur A., 1940-<br/>Format: Books<br/>Publication Date 1998<br/>Introduction to communication. Course book 1, The basicsent://SD_ILS/0/SD_ILS:147182025-05-04T08:17:23Z2025-05-04T08:17:23Zby Steinberg, Sheila.<br/>Format: Books<br/>Publication Date 1994<br/>The fifth discipline fieldbook : strategies and tools for building a learning organisationent://SD_ILS/0/SD_ILS:69092025-05-04T08:17:23Z2025-05-04T08:17:23Zby Senge, Peter M.<br/>Format: Books<br/>Publication Date 1994<br/>