Search Results for Leadership -- South Africa. - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dLeadership$002b--$002bSouth$002bAfrica.$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-06T15:38:20ZThe country of origin effect on Proudly South African FMCG productsent://SD_ILS/0/SD_ILS:196052025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mitchell, Shane Darryn.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Celebrity endorsement as a persuasive technique for advertisers in South Africaent://SD_ILS/0/SD_ILS:196192025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mavimbela, Mapula.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industryent://SD_ILS/0/SD_ILS:578562025-10-06T15:38:20Z2025-10-06T15:38:20Zby Dziba, Khangelani.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-10-06T15:38:20Z2025-10-06T15:38:20Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-10-06T15:38:20Z2025-10-06T15:38:20Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992025-10-06T15:38:20Z2025-10-06T15:38:20Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-10-06T15:38:20Z2025-10-06T15:38:20Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-10-06T15:38:20Z2025-10-06T15:38:20Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-10-06T15:38:20Z2025-10-06T15:38:20Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852025-10-06T15:38:20Z2025-10-06T15:38:20Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002025-10-06T15:38:20Z2025-10-06T15:38:20Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of internal branding on medical representative in leading pharmaceutical company in South Africaent://SD_ILS/0/SD_ILS:194012025-10-06T15:38:20Z2025-10-06T15:38:20Zby Nxumalo, Bongiwe Samukelisiwe.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africaent://SD_ILS/0/SD_ILS:194102025-10-06T15:38:20Z2025-10-06T15:38:20Zby Kumalo, Lerato Thuthuka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is brand South Africa creating a positive rainbow nation for our millennialsent://SD_ILS/0/SD_ILS:194122025-10-06T15:38:20Z2025-10-06T15:38:20Zby Van Breda, Demi Lauren.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Shopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132025-10-06T15:38:20Z2025-10-06T15:38:20Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-10-06T15:38:20Z2025-10-06T15:38:20Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-10-06T15:38:20Z2025-10-06T15:38:20Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492025-10-06T15:38:20Z2025-10-06T15:38:20Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspectiveent://SD_ILS/0/SD_ILS:190702025-10-06T15:38:20Z2025-10-06T15:38:20Zby Prinsloo, Megan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-10-06T15:38:20Z2025-10-06T15:38:20Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social enterprise brands within a South African contextent://SD_ILS/0/SD_ILS:190912025-10-06T15:38:20Z2025-10-06T15:38:20Zby Kruger, Japie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082025-10-06T15:38:20Z2025-10-06T15:38:20Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity modelent://SD_ILS/0/SD_ILS:191122025-10-06T15:38:20Z2025-10-06T15:38:20Zby Megale, Busi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What is the South African 'hipster' tribe really?ent://SD_ILS/0/SD_ILS:191142025-10-06T15:38:20Z2025-10-06T15:38:20Zby Cabeleira, Stacey.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242025-10-06T15:38:20Z2025-10-06T15:38:20Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-10-06T15:38:20Z2025-10-06T15:38:20Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-10-06T15:38:20Z2025-10-06T15:38:20Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-10-06T15:38:20Z2025-10-06T15:38:20Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-10-06T15:38:20Z2025-10-06T15:38:20Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-10-06T15:38:20Z2025-10-06T15:38:20Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-10-06T15:38:20Z2025-10-06T15:38:20Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-10-06T15:38:20Z2025-10-06T15:38:20Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-10-06T15:38:20Z2025-10-06T15:38:20Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-10-06T15:38:20Z2025-10-06T15:38:20Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africaent://SD_ILS/0/SD_ILS:195662025-10-06T15:38:20Z2025-10-06T15:38:20Zby Glowacki, Matthew.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Can FNB's recent success in customer service be applied in Vodacom South Africa?ent://SD_ILS/0/SD_ILS:189732025-10-06T15:38:20Z2025-10-06T15:38:20Zby Oberholzer, Mauritz.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South African political parties, manifestos and branding : an explorative studyent://SD_ILS/0/SD_ILS:191062025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mpete, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraisingent://SD_ILS/0/SD_ILS:191162025-10-06T15:38:20Z2025-10-06T15:38:20Zby Gilburt, Grace.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-10-06T15:38:20Z2025-10-06T15:38:20Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-10-06T15:38:20Z2025-10-06T15:38:20Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-10-06T15:38:20Z2025-10-06T15:38:20Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-10-06T15:38:20Z2025-10-06T15:38:20Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-10-06T15:38:20Z2025-10-06T15:38:20Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-10-06T15:38:20Z2025-10-06T15:38:20Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-10-06T15:38:20Z2025-10-06T15:38:20Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-10-06T15:38:20Z2025-10-06T15:38:20Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-10-06T15:38:20Z2025-10-06T15:38:20Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-10-06T15:38:20Z2025-10-06T15:38:20Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-10-06T15:38:20Z2025-10-06T15:38:20Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-10-06T15:38:20Z2025-10-06T15:38:20Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburgent://SD_ILS/0/SD_ILS:194922025-10-06T15:38:20Z2025-10-06T15:38:20Zby Taeli, Basetsana.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africaent://SD_ILS/0/SD_ILS:195002025-10-06T15:38:20Z2025-10-06T15:38:20Zby Chuma, Diniso.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-10-06T15:38:20Z2025-10-06T15:38:20Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Building powerful South African brands through sensory brandingent://SD_ILS/0/SD_ILS:195112025-10-06T15:38:20Z2025-10-06T15:38:20Zby Swift, Monique.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South Africa's political economy : the brand state of our nationent://SD_ILS/0/SD_ILS:195152025-10-06T15:38:20Z2025-10-06T15:38:20Zby Gunkel-Keuler, Leigh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-10-06T15:38:20Z2025-10-06T15:38:20Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942025-10-06T15:38:20Z2025-10-06T15:38:20Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962025-10-06T15:38:20Z2025-10-06T15:38:20Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992025-10-06T15:38:20Z2025-10-06T15:38:20Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-10-06T15:38:20Z2025-10-06T15:38:20Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762025-10-06T15:38:20Z2025-10-06T15:38:20Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-10-06T15:38:20Z2025-10-06T15:38:20Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-10-06T15:38:20Z2025-10-06T15:38:20Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982025-10-06T15:38:20Z2025-10-06T15:38:20Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-10-06T15:38:20Z2025-10-06T15:38:20Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africaent://SD_ILS/0/SD_ILS:195622025-10-06T15:38:20Z2025-10-06T15:38:20Zby Varoli, Steffi.<br/>Format: Manuscript<br/>Publication Date 2010<br/>In what way is the South African government's transformation policy affecting the Springbok brand?ent://SD_ILS/0/SD_ILS:192922025-10-06T15:38:20Z2025-10-06T15:38:20Zby Basson, Jessica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industryent://SD_ILS/0/SD_ILS:192982025-10-06T15:38:20Z2025-10-06T15:38:20Zby Becker, Daniel Cameron.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approachent://SD_ILS/0/SD_ILS:193012025-10-06T15:38:20Z2025-10-06T15:38:20Zby Japhet, Antoinette.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africaent://SD_ILS/0/SD_ILS:195192025-10-06T15:38:20Z2025-10-06T15:38:20Zby Pfuhl, Greg.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary studyent://SD_ILS/0/SD_ILS:195292025-10-06T15:38:20Z2025-10-06T15:38:20Zby Johnson, Erica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>'Race', brand communications and South Africa : a critical reviewent://SD_ILS/0/SD_ILS:195332025-10-06T15:38:20Z2025-10-06T15:38:20Zby Hellriegel, Candice.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Branding and sponsorship in the South African music industry : branding artists through artist managementent://SD_ILS/0/SD_ILS:195342025-10-06T15:38:20Z2025-10-06T15:38:20Zby Soga, Pumza.<br/>Format: Manuscript<br/>Publication Date 2008<br/>How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hillent://SD_ILS/0/SD_ILS:195392025-10-06T15:38:20Z2025-10-06T15:38:20Zby Stroh, Tanya.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The effects of heritage, memory, and identity in brand South Africaent://SD_ILS/0/SD_ILS:195482025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mantshontsho, Mzukona Mzimasi.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Marketing alternative rock music with branding : a South African perspectiveent://SD_ILS/0/SD_ILS:194222025-10-06T15:38:20Z2025-10-06T15:38:20Zby Kritizinger, Jake.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The perceptions of the brand voodoo within the South African youth marketent://SD_ILS/0/SD_ILS:194242025-10-06T15:38:20Z2025-10-06T15:38:20Zby Bates, Laura.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a wholeent://SD_ILS/0/SD_ILS:194262025-10-06T15:38:20Z2025-10-06T15:38:20Zby Lehobye, Thabang.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case studyent://SD_ILS/0/SD_ILS:194272025-10-06T15:38:20Z2025-10-06T15:38:20Zby Rifkind, Daniel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?ent://SD_ILS/0/SD_ILS:194552025-10-06T15:38:20Z2025-10-06T15:38:20Zby Govind, Kishan.<br/>Format: Manuscript<br/>Publication Date 2007<br/>What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africaent://SD_ILS/0/SD_ILS:194572025-10-06T15:38:20Z2025-10-06T15:38:20Zby Zhou, Amanda.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisationent://SD_ILS/0/SD_ILS:194602025-10-06T15:38:20Z2025-10-06T15:38:20Zby Thethe, Monabisi.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Multicultural brand communication : a look at the South African 'diamond' marketsent://SD_ILS/0/SD_ILS:194622025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mwamwetta, Monna.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An investigation into the lack of targeted online advertising to lower income markets in South Africaent://SD_ILS/0/SD_ILS:195642025-10-06T15:38:20Z2025-10-06T15:38:20Zby Alter, Gidon Hillel.<br/>Format: Manuscript<br/>Publication Date 2006<br/>My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subculturesent://SD_ILS/0/SD_ILS:195882025-10-06T15:38:20Z2025-10-06T15:38:20Zby Mogashane, Masego.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-10-06T15:38:20Z2025-10-06T15:38:20Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africaent://SD_ILS/0/SD_ILS:194912025-10-06T15:38:20Z2025-10-06T15:38:20Zby Bonus, Michael.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Deregulation of the oil industry in South Africa and its impact to South Africa's businessent://SD_ILS/0/SD_ILS:195652025-10-06T15:38:20Z2025-10-06T15:38:20Zby Ndlovu, Bheki Shadrack.<br/>Format: Manuscript<br/>Publication Date 2000<br/>