Search Results for Leadership. - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dLeadership.$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300?2025-04-29T15:39:26ZBrand leadership : the influence of MXit on teenagersent://SD_ILS/0/SD_ILS:194312025-04-29T15:39:26Z2025-04-29T15:39:26Zby Venter, Annelize.<br/>Format: Manuscript<br/>Publication Date 2007<br/>A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business modelsent://SD_ILS/0/SD_ILS:190292025-04-29T15:39:26Z2025-04-29T15:39:26Zby Ford, Lindsay.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212025-04-29T15:39:26Z2025-04-29T15:39:26Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-04-29T15:39:26Z2025-04-29T15:39:26Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadershipent://SD_ILS/0/SD_ILS:186632025-04-29T15:39:26Z2025-04-29T15:39:26Zby Chohan, Humaira.<br/>Format: Manuscript<br/>Publication Date 2013<br/>This paper addresses the health of brand Zimbabwe by assessing the colonial heritage of the country, and how this ploticla forve has affected national identity, reputation and leadership structuresent://SD_ILS/0/SD_ILS:189522025-04-29T15:39:26Z2025-04-29T15:39:26Zby Surtees, Tamlyn.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Art and design theory and research 3ent://SD_ILS/0/SD_ILS:196012025-04-29T15:39:26Z2025-04-29T15:39:26Zby Holmes, Alicia.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-04-29T15:39:26Z2025-04-29T15:39:26Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Mountain Valley Farm's brand developmentent://SD_ILS/0/SD_ILS:196042025-04-29T15:39:26Z2025-04-29T15:39:26Zby Howson, Warren.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The country of origin effect on Proudly South African FMCG productsent://SD_ILS/0/SD_ILS:196052025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mitchell, Shane Darryn.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Whose YouTube : a postmodern perspective & corporate power?ent://SD_ILS/0/SD_ILS:196062025-04-29T15:39:26Z2025-04-29T15:39:26Zby Pearce, Michael.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Kasi business uplifting ourselvesent://SD_ILS/0/SD_ILS:196072025-04-29T15:39:26Z2025-04-29T15:39:26Zby Ntlha, Letlotlo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arenaent://SD_ILS/0/SD_ILS:196082025-04-29T15:39:26Z2025-04-29T15:39:26Zby Arvanaitis, Daleah.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternativesent://SD_ILS/0/SD_ILS:196102025-04-29T15:39:26Z2025-04-29T15:39:26Zby Bubu, Unathi Yanga.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new blackent://SD_ILS/0/SD_ILS:196112025-04-29T15:39:26Z2025-04-29T15:39:26Zby Billing, Cameron.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The effect of web design on brand building according to the brand identity modelent://SD_ILS/0/SD_ILS:196122025-04-29T15:39:26Z2025-04-29T15:39:26Zby Human, Ernest.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Survival of Protestantism in the corporate culture & commercialized worldent://SD_ILS/0/SD_ILS:196142025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mokoena, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>I am not my hairent://SD_ILS/0/SD_ILS:196152025-04-29T15:39:26Z2025-04-29T15:39:26Zby Toolo, Tshegofatso.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokersent://SD_ILS/0/SD_ILS:196172025-04-29T15:39:26Z2025-04-29T15:39:26Zby Smit, Kristoff.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding frameworkent://SD_ILS/0/SD_ILS:196182025-04-29T15:39:26Z2025-04-29T15:39:26Zby Sethole, Mahlatsi.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Celebrity endorsement as a persuasive technique for advertisers in South Africaent://SD_ILS/0/SD_ILS:196192025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mavimbela, Mapula.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometresent://SD_ILS/0/SD_ILS:196202025-04-29T15:39:26Z2025-04-29T15:39:26Zby Sacks, Darren.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital design UXent://SD_ILS/0/SD_ILS:196212025-04-29T15:39:26Z2025-04-29T15:39:26Zby Bruce, Craig.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>New wave typographyent://SD_ILS/0/SD_ILS:196222025-04-29T15:39:26Z2025-04-29T15:39:26Zby Tladi, Mmalwe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The importance of internal communication within organisations towards building brand identityent://SD_ILS/0/SD_ILS:190392025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mashori, Letlhogonolo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?ent://SD_ILS/0/SD_ILS:191152025-04-29T15:39:26Z2025-04-29T15:39:26Zby Sauer, Nicole.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sportent://SD_ILS/0/SD_ILS:191382025-04-29T15:39:26Z2025-04-29T15:39:26Zby Bouwer, Franscoe Carel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of corporate rebranding : National Lotteries Commission perspectiveent://SD_ILS/0/SD_ILS:191222025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mashiane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-04-29T15:39:26Z2025-04-29T15:39:26Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into MTN's interaction with customers and how these can impact customer perception of their brandent://SD_ILS/0/SD_ILS:192812025-04-29T15:39:26Z2025-04-29T15:39:26Zby Briedenhann, Chantel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppersent://SD_ILS/0/SD_ILS:193902025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mpobole, Mmamelo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Unusual anchors of luxury : luxury brands entering emerging marketsent://SD_ILS/0/SD_ILS:193922025-04-29T15:39:26Z2025-04-29T15:39:26Zby Masilela, Nobuhle Sarah.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysing how the EFF have built their brand in the last 4 yearsent://SD_ILS/0/SD_ILS:193972025-04-29T15:39:26Z2025-04-29T15:39:26Zby Kganyago, Kgabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Sowetoent://SD_ILS/0/SD_ILS:194062025-04-29T15:39:26Z2025-04-29T15:39:26Zby Skhosana, Nkosinathi.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How corporate social responsibility can contribute to Vanderbijlpark Works imageent://SD_ILS/0/SD_ILS:194092025-04-29T15:39:26Z2025-04-29T15:39:26Zby Ramothatha, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africaent://SD_ILS/0/SD_ILS:194102025-04-29T15:39:26Z2025-04-29T15:39:26Zby Kumalo, Lerato Thuthuka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is brand South Africa creating a positive rainbow nation for our millennialsent://SD_ILS/0/SD_ILS:194122025-04-29T15:39:26Z2025-04-29T15:39:26Zby Van Breda, Demi Lauren.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Shopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132025-04-29T15:39:26Z2025-04-29T15:39:26Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Are international fashion retailers taking aim at Mr Price based brand equity?ent://SD_ILS/0/SD_ILS:194142025-04-29T15:39:26Z2025-04-29T15:39:26Zby Semenya, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equityent://SD_ILS/0/SD_ILS:194152025-04-29T15:39:26Z2025-04-29T15:39:26Zby Davis, Nivenia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To explore the relationship between employee perceptions and brand equity : case study Mondelez Internationalent://SD_ILS/0/SD_ILS:194162025-04-29T15:39:26Z2025-04-29T15:39:26Zby Oudshoorn, Nomathamsanqa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of organisational culture and structure on creativity within the advertising industryent://SD_ILS/0/SD_ILS:194172025-04-29T15:39:26Z2025-04-29T15:39:26Zby Naidoo, Mishka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategyent://SD_ILS/0/SD_ILS:195722025-04-29T15:39:26Z2025-04-29T15:39:26Zby Bickel, Julia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry expertsent://SD_ILS/0/SD_ILS:196242025-04-29T15:39:26Z2025-04-29T15:39:26Zby Flatt, Andrew.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-04-29T15:39:26Z2025-04-29T15:39:26Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The 21st century food market vendorent://SD_ILS/0/SD_ILS:196702025-04-29T15:39:26Z2025-04-29T15:39:26Zby Snyman, Marguerite.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-04-29T15:39:26Z2025-04-29T15:39:26Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992025-04-29T15:39:26Z2025-04-29T15:39:26Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equityent://SD_ILS/0/SD_ILS:191072025-04-29T15:39:26Z2025-04-29T15:39:26Zby Heyn, Charlotte.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-04-29T15:39:26Z2025-04-29T15:39:26Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Strengthening the visual branding of Pretoria : a case study of Cool Capitalent://SD_ILS/0/SD_ILS:192782025-04-29T15:39:26Z2025-04-29T15:39:26Zby Devenish, Christine.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-04-29T15:39:26Z2025-04-29T15:39:26Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-04-29T15:39:26Z2025-04-29T15:39:26Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852025-04-29T15:39:26Z2025-04-29T15:39:26Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Investigating the customer decision journey in emerging marketent://SD_ILS/0/SD_ILS:193932025-04-29T15:39:26Z2025-04-29T15:39:26Zby De Jager, Laverne.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation ageent://SD_ILS/0/SD_ILS:193962025-04-29T15:39:26Z2025-04-29T15:39:26Zby Diale, Mathabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drinkent://SD_ILS/0/SD_ILS:193982025-04-29T15:39:26Z2025-04-29T15:39:26Zby Nxumalo, Lungile Zenda.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand qualityent://SD_ILS/0/SD_ILS:193992025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mdluli, Mbali Sharon.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002025-04-29T15:39:26Z2025-04-29T15:39:26Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of internal branding on medical representative in leading pharmaceutical company in South Africaent://SD_ILS/0/SD_ILS:194012025-04-29T15:39:26Z2025-04-29T15:39:26Zby Nxumalo, Bongiwe Samukelisiwe.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industryent://SD_ILS/0/SD_ILS:194022025-04-29T15:39:26Z2025-04-29T15:39:26Zby Phogole, Karabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...ent://SD_ILS/0/SD_ILS:194032025-04-29T15:39:26Z2025-04-29T15:39:26Zby Marks, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case studyent://SD_ILS/0/SD_ILS:194042025-04-29T15:39:26Z2025-04-29T15:39:26Zby Sanasy, Asesha.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysis Orlando Pirates Football Club make use of social media in building their brand equityent://SD_ILS/0/SD_ILS:194052025-04-29T15:39:26Z2025-04-29T15:39:26Zby Laher, Zaheer.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufacturesent://SD_ILS/0/SD_ILS:194072025-04-29T15:39:26Z2025-04-29T15:39:26Zby Henderson, Kent Blake.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-04-29T15:39:26Z2025-04-29T15:39:26Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method studyent://SD_ILS/0/SD_ILS:210782025-04-29T15:39:26Z2025-04-29T15:39:26Zby Batchelor, Michaela.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-04-29T15:39:26Z2025-04-29T15:39:26Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Branding the ordinaryent://SD_ILS/0/SD_ILS:188532025-04-29T15:39:26Z2025-04-29T15:39:26Zby Matlare, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-04-29T15:39:26Z2025-04-29T15:39:26Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492025-04-29T15:39:26Z2025-04-29T15:39:26Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:190532025-04-29T15:39:26Z2025-04-29T15:39:26Zby Withers, Neil Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:191352025-04-29T15:39:26Z2025-04-29T15:39:26Zby Withers, Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242025-04-29T15:39:26Z2025-04-29T15:39:26Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the poultry industry alchemy research projectent://SD_ILS/0/SD_ILS:191252025-04-29T15:39:26Z2025-04-29T15:39:26Zby Neuhoff Wessel, J. W.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-04-29T15:39:26Z2025-04-29T15:39:26Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872025-04-29T15:39:26Z2025-04-29T15:39:26Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal brandingent://SD_ILS/0/SD_ILS:193882025-04-29T15:39:26Z2025-04-29T15:39:26Zby Dollman, Samantha.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442025-04-29T15:39:26Z2025-04-29T15:39:26Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-04-29T15:39:26Z2025-04-29T15:39:26Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502025-04-29T15:39:26Z2025-04-29T15:39:26Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512025-04-29T15:39:26Z2025-04-29T15:39:26Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worthent://SD_ILS/0/SD_ILS:193522025-04-29T15:39:26Z2025-04-29T15:39:26Zby Chatz, Tayla.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532025-04-29T15:39:26Z2025-04-29T15:39:26Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-04-29T15:39:26Z2025-04-29T15:39:26Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-04-29T15:39:26Z2025-04-29T15:39:26Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?ent://SD_ILS/0/SD_ILS:193642025-04-29T15:39:26Z2025-04-29T15:39:26Zby Howarth, Claire.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652025-04-29T15:39:26Z2025-04-29T15:39:26Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-04-29T15:39:26Z2025-04-29T15:39:26Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?ent://SD_ILS/0/SD_ILS:193792025-04-29T15:39:26Z2025-04-29T15:39:26Zby Radebe, Gugulethu Nomvula.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How the Motaung family values, built a successful sports brandent://SD_ILS/0/SD_ILS:195512025-04-29T15:39:26Z2025-04-29T15:39:26Zby Nkosi, Mbalenhle.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand imageent://SD_ILS/0/SD_ILS:195552025-04-29T15:39:26Z2025-04-29T15:39:26Zby Msimango, Nompumelelo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africaent://SD_ILS/0/SD_ILS:195662025-04-29T15:39:26Z2025-04-29T15:39:26Zby Glowacki, Matthew.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaignent://SD_ILS/0/SD_ILS:195702025-04-29T15:39:26Z2025-04-29T15:39:26Zby De Klerk, Chelsea Dee.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation on you tube and brand partnershipsent://SD_ILS/0/SD_ILS:195762025-04-29T15:39:26Z2025-04-29T15:39:26Zby Keightley, Cara Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142025-04-29T15:39:26Z2025-04-29T15:39:26Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on Twitter during live sporting eventsent://SD_ILS/0/SD_ILS:190192025-04-29T15:39:26Z2025-04-29T15:39:26Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fashion branding and social media : the impact of social media on branding in the fashion industryent://SD_ILS/0/SD_ILS:190222025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mahlangu, Beth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-04-29T15:39:26Z2025-04-29T15:39:26Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-04-29T15:39:26Z2025-04-29T15:39:26Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social mediaent://SD_ILS/0/SD_ILS:190372025-04-29T15:39:26Z2025-04-29T15:39:26Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspectiveent://SD_ILS/0/SD_ILS:190702025-04-29T15:39:26Z2025-04-29T15:39:26Zby Prinsloo, Megan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-04-29T15:39:26Z2025-04-29T15:39:26Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social enterprise brands within a South African contextent://SD_ILS/0/SD_ILS:190912025-04-29T15:39:26Z2025-04-29T15:39:26Zby Kruger, Japie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-04-29T15:39:26Z2025-04-29T15:39:26Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082025-04-29T15:39:26Z2025-04-29T15:39:26Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity modelent://SD_ILS/0/SD_ILS:191122025-04-29T15:39:26Z2025-04-29T15:39:26Zby Megale, Busi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What is the South African 'hipster' tribe really?ent://SD_ILS/0/SD_ILS:191142025-04-29T15:39:26Z2025-04-29T15:39:26Zby Cabeleira, Stacey.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Will the current brand management model that have sustained companies in the last decade be sustainable in futureent://SD_ILS/0/SD_ILS:191172025-04-29T15:39:26Z2025-04-29T15:39:26Zby Kola, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-04-29T15:39:26Z2025-04-29T15:39:26Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-04-29T15:39:26Z2025-04-29T15:39:26Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702025-04-29T15:39:26Z2025-04-29T15:39:26Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-04-29T15:39:26Z2025-04-29T15:39:26Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industryent://SD_ILS/0/SD_ILS:193802025-04-29T15:39:26Z2025-04-29T15:39:26Zby Eddy, Nicole.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-04-29T15:39:26Z2025-04-29T15:39:26Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-04-29T15:39:26Z2025-04-29T15:39:26Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What are the drivers behind the growing popularity of farmers' markets in the Western Cape?ent://SD_ILS/0/SD_ILS:193862025-04-29T15:39:26Z2025-04-29T15:39:26Zby Biesenbach, Rinette.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-04-29T15:39:26Z2025-04-29T15:39:26Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-04-29T15:39:26Z2025-04-29T15:39:26Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>HBO's 'Game of Thrones' : empowerment vs objectification of womenent://SD_ILS/0/SD_ILS:193542025-04-29T15:39:26Z2025-04-29T15:39:26Zby McPetrie, Allan John.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-04-29T15:39:26Z2025-04-29T15:39:26Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-04-29T15:39:26Z2025-04-29T15:39:26Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-04-29T15:39:26Z2025-04-29T15:39:26Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602025-04-29T15:39:26Z2025-04-29T15:39:26Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612025-04-29T15:39:26Z2025-04-29T15:39:26Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lensent://SD_ILS/0/SD_ILS:193622025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mogashane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632025-04-29T15:39:26Z2025-04-29T15:39:26Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?ent://SD_ILS/0/SD_ILS:193672025-04-29T15:39:26Z2025-04-29T15:39:26Zby Kalavadakken, Jetto.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-04-29T15:39:26Z2025-04-29T15:39:26Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-04-29T15:39:26Z2025-04-29T15:39:26Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over timeent://SD_ILS/0/SD_ILS:193742025-04-29T15:39:26Z2025-04-29T15:39:26Zby Bugaari, Erika Butetsi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaignent://SD_ILS/0/SD_ILS:193762025-04-29T15:39:26Z2025-04-29T15:39:26Zby Dewar, Devin.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772025-04-29T15:39:26Z2025-04-29T15:39:26Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The employee influence on the brand equity of small service firmsent://SD_ILS/0/SD_ILS:190132025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mutezo, Tendai V.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The sensational senses exploring how café interior design influences sensory experienceent://SD_ILS/0/SD_ILS:192482025-04-29T15:39:26Z2025-04-29T15:39:26Zby Randell, Polly.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-04-29T15:39:26Z2025-04-29T15:39:26Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand auditent://SD_ILS/0/SD_ILS:192502025-04-29T15:39:26Z2025-04-29T15:39:26Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-04-29T15:39:26Z2025-04-29T15:39:26Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-04-29T15:39:26Z2025-04-29T15:39:26Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneerent://SD_ILS/0/SD_ILS:192242025-04-29T15:39:26Z2025-04-29T15:39:26Zby Ferreira, Mieke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262025-04-29T15:39:26Z2025-04-29T15:39:26Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queensent://SD_ILS/0/SD_ILS:192292025-04-29T15:39:26Z2025-04-29T15:39:26Zby Zambodla, Nandi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The myth of happiness to popular culture and the mediaent://SD_ILS/0/SD_ILS:192302025-04-29T15:39:26Z2025-04-29T15:39:26Zby De Wet, Anke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-04-29T15:39:26Z2025-04-29T15:39:26Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-04-29T15:39:26Z2025-04-29T15:39:26Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-04-29T15:39:26Z2025-04-29T15:39:26Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>More to the mural : an exploratory study into the Cape Town street art and grafitti communityent://SD_ILS/0/SD_ILS:192342025-04-29T15:39:26Z2025-04-29T15:39:26Zby Garbaccio, Jean-Pierre Otello.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-04-29T15:39:26Z2025-04-29T15:39:26Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africaent://SD_ILS/0/SD_ILS:195002025-04-29T15:39:26Z2025-04-29T15:39:26Zby Chuma, Diniso.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?ent://SD_ILS/0/SD_ILS:195012025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mamogobo, Lucia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>My little pony : brand loyalty through brand heritage and evolutionent://SD_ILS/0/SD_ILS:195092025-04-29T15:39:26Z2025-04-29T15:39:26Zby Hattersley, Rachelle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Building powerful South African brands through sensory brandingent://SD_ILS/0/SD_ILS:195112025-04-29T15:39:26Z2025-04-29T15:39:26Zby Swift, Monique.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brandent://SD_ILS/0/SD_ILS:195142025-04-29T15:39:26Z2025-04-29T15:39:26Zby Ramahotswa, Tracy-Lee.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What women want : do car brands really know how to engage with black females?ent://SD_ILS/0/SD_ILS:195162025-04-29T15:39:26Z2025-04-29T15:39:26Zby Gwamanda, Sindi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburgent://SD_ILS/0/SD_ILS:194922025-04-29T15:39:26Z2025-04-29T15:39:26Zby Taeli, Basetsana.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Bubbling under : could township tech be the 'new kwaito'?ent://SD_ILS/0/SD_ILS:194952025-04-29T15:39:26Z2025-04-29T15:39:26Zby Motaung, Thato.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The psychological influence of Instagram on young womenent://SD_ILS/0/SD_ILS:194982025-04-29T15:39:26Z2025-04-29T15:39:26Zby Matsena, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The evolution of black branding and the death of brand loyaltyent://SD_ILS/0/SD_ILS:194992025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mpofu, Phila.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-04-29T15:39:26Z2025-04-29T15:39:26Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Can FNB's recent success in customer service be applied in Vodacom South Africa?ent://SD_ILS/0/SD_ILS:189732025-04-29T15:39:26Z2025-04-29T15:39:26Zby Oberholzer, Mauritz.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brandent://SD_ILS/0/SD_ILS:190022025-04-29T15:39:26Z2025-04-29T15:39:26Zby Olmesdahl, Christel.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Developing a methodology for ludologyent://SD_ILS/0/SD_ILS:190042025-04-29T15:39:26Z2025-04-29T15:39:26Zby Moodliar, Yudesh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Reputation management and brand equity in public high schools within the Gauteng province : an investigationent://SD_ILS/0/SD_ILS:190862025-04-29T15:39:26Z2025-04-29T15:39:26Zby Eaton, Samantha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South African political parties, manifestos and branding : an explorative studyent://SD_ILS/0/SD_ILS:191062025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mpete, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraisingent://SD_ILS/0/SD_ILS:191162025-04-29T15:39:26Z2025-04-29T15:39:26Zby Gilburt, Grace.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-04-29T15:39:26Z2025-04-29T15:39:26Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood filmsent://SD_ILS/0/SD_ILS:192552025-04-29T15:39:26Z2025-04-29T15:39:26Zby Coetzee, Herculas.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-04-29T15:39:26Z2025-04-29T15:39:26Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal marketsent://SD_ILS/0/SD_ILS:192582025-04-29T15:39:26Z2025-04-29T15:39:26Zby Nomandla, Mzwandile.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-04-29T15:39:26Z2025-04-29T15:39:26Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Assessment of SA rugby brands and followers in non-traditional rugby communitiesent://SD_ILS/0/SD_ILS:192612025-04-29T15:39:26Z2025-04-29T15:39:26Zby Bembe, Chumani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The social depth of online gaming : why 1P turned into co-op, and co-op into MMOent://SD_ILS/0/SD_ILS:192622025-04-29T15:39:26Z2025-04-29T15:39:26Zby Pienaar, Louis.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642025-04-29T15:39:26Z2025-04-29T15:39:26Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-04-29T15:39:26Z2025-04-29T15:39:26Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-04-29T15:39:26Z2025-04-29T15:39:26Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372025-04-29T15:39:26Z2025-04-29T15:39:26Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382025-04-29T15:39:26Z2025-04-29T15:39:26Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392025-04-29T15:39:26Z2025-04-29T15:39:26Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communicationent://SD_ILS/0/SD_ILS:192402025-04-29T15:39:26Z2025-04-29T15:39:26Zby Esterhuyse, Elzaan Erica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-04-29T15:39:26Z2025-04-29T15:39:26Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422025-04-29T15:39:26Z2025-04-29T15:39:26Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?ent://SD_ILS/0/SD_ILS:192432025-04-29T15:39:26Z2025-04-29T15:39:26Zby Cressy, Anastasia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-04-29T15:39:26Z2025-04-29T15:39:26Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-04-29T15:39:26Z2025-04-29T15:39:26Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-04-29T15:39:26Z2025-04-29T15:39:26Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-04-29T15:39:26Z2025-04-29T15:39:26Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and egoent://SD_ILS/0/SD_ILS:195022025-04-29T15:39:26Z2025-04-29T15:39:26Zby Gounder, Bhavna.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-04-29T15:39:26Z2025-04-29T15:39:26Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sportsent://SD_ILS/0/SD_ILS:195042025-04-29T15:39:26Z2025-04-29T15:39:26Zby Barnardt, Bastiaan.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Colourless beautyent://SD_ILS/0/SD_ILS:195052025-04-29T15:39:26Z2025-04-29T15:39:26Zby Zikalala, Lindiwe.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The student as person brand : the extent to which Crawford College Sandton shape its students' identitiesent://SD_ILS/0/SD_ILS:195072025-04-29T15:39:26Z2025-04-29T15:39:26Zby Smith, Laverne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-04-29T15:39:26Z2025-04-29T15:39:26Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburgent://SD_ILS/0/SD_ILS:195102025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mautjana, Sarah.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Inspecting the norm in the context of plus-size mannequinsent://SD_ILS/0/SD_ILS:195122025-04-29T15:39:26Z2025-04-29T15:39:26Zby Du Plessis, I. H.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Public ownership of icons : Nelson Mandela as a case studyent://SD_ILS/0/SD_ILS:195132025-04-29T15:39:26Z2025-04-29T15:39:26Zby Ramovha, Rendani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South Africa's political economy : the brand state of our nationent://SD_ILS/0/SD_ILS:195152025-04-29T15:39:26Z2025-04-29T15:39:26Zby Gunkel-Keuler, Leigh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Silence as a crisis communications strategy on social mediaent://SD_ILS/0/SD_ILS:194962025-04-29T15:39:26Z2025-04-29T15:39:26Zby Robertson, Randy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Beyond celebrity endorsementent://SD_ILS/0/SD_ILS:194972025-04-29T15:39:26Z2025-04-29T15:39:26Zby Baloyi, Rhulani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A grounded theory approach to applying change management principles to the rebranding processent://SD_ILS/0/SD_ILS:190312025-04-29T15:39:26Z2025-04-29T15:39:26Zby Tempel, Mignon.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Intangible made tangibleent://SD_ILS/0/SD_ILS:190452025-04-29T15:39:26Z2025-04-29T15:39:26Zby Fisher, Lauren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-04-29T15:39:26Z2025-04-29T15:39:26Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762025-04-29T15:39:26Z2025-04-29T15:39:26Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-04-29T15:39:26Z2025-04-29T15:39:26Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Celebrity endorsements : celebrities steal the limelightent://SD_ILS/0/SD_ILS:191782025-04-29T15:39:26Z2025-04-29T15:39:26Zby Williams, Adderley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-04-29T15:39:26Z2025-04-29T15:39:26Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-04-29T15:39:26Z2025-04-29T15:39:26Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-04-29T15:39:26Z2025-04-29T15:39:26Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A study on the experiential exploration of the Birds Café brandent://SD_ILS/0/SD_ILS:191852025-04-29T15:39:26Z2025-04-29T15:39:26Zby Present, Fidel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862025-04-29T15:39:26Z2025-04-29T15:39:26Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Subcultural style and microbloggingent://SD_ILS/0/SD_ILS:191872025-04-29T15:39:26Z2025-04-29T15:39:26Zby Stewart, Alison.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Wear your brand : a study on co-branding and brand associations in the fashion industryent://SD_ILS/0/SD_ILS:191902025-04-29T15:39:26Z2025-04-29T15:39:26Zby Giuricich, Gabriella.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channelsent://SD_ILS/0/SD_ILS:191922025-04-29T15:39:26Z2025-04-29T15:39:26Zby Brown, Chloe Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The perceptions middle class individuals living in Cape Town have towards the Metrorail train serviceent://SD_ILS/0/SD_ILS:191932025-04-29T15:39:26Z2025-04-29T15:39:26Zby Kok, Brittney Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962025-04-29T15:39:26Z2025-04-29T15:39:26Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Perceptions of female beauty in advertising and the influence of societyent://SD_ILS/0/SD_ILS:192112025-04-29T15:39:26Z2025-04-29T15:39:26Zby Perold, Anna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Singletrack : brand love in the SA mountain bike sceneent://SD_ILS/0/SD_ILS:192132025-04-29T15:39:26Z2025-04-29T15:39:26Zby Van der Merwe, Dominique.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStvent://SD_ILS/0/SD_ILS:192142025-04-29T15:39:26Z2025-04-29T15:39:26Zby Nkwazi, Jurina.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The impact of dual income relationships on the perception of men's imageent://SD_ILS/0/SD_ILS:192152025-04-29T15:39:26Z2025-04-29T15:39:26Zby Barry, Courtney Amber.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the role of nostalgic brand communication in the Afrikaner marketent://SD_ILS/0/SD_ILS:192172025-04-29T15:39:26Z2025-04-29T15:39:26Zby Abrahamse, Kaylie.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Townent://SD_ILS/0/SD_ILS:192182025-04-29T15:39:26Z2025-04-29T15:39:26Zby Lamont, Chantel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?ent://SD_ILS/0/SD_ILS:192192025-04-29T15:39:26Z2025-04-29T15:39:26Zby Vika, Inga.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Product placement in the era of digital technologiesent://SD_ILS/0/SD_ILS:192202025-04-29T15:39:26Z2025-04-29T15:39:26Zby Garlick, Phillip.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-04-29T15:39:26Z2025-04-29T15:39:26Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providersent://SD_ILS/0/SD_ILS:192222025-04-29T15:39:26Z2025-04-29T15:39:26Zby Nzimande, Nokwanda.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societiesent://SD_ILS/0/SD_ILS:195602025-04-29T15:39:26Z2025-04-29T15:39:26Zby Wall, Stella Alison.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Stilettos : decorating the stilettoent://SD_ILS/0/SD_ILS:195932025-04-29T15:39:26Z2025-04-29T15:39:26Zby Gomes, Alisa.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The lonely generationent://SD_ILS/0/SD_ILS:195992025-04-29T15:39:26Z2025-04-29T15:39:26Zby Steyn, Levina Jana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-04-29T15:39:26Z2025-04-29T15:39:26Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Scratching your nameent://SD_ILS/0/SD_ILS:191732025-04-29T15:39:26Z2025-04-29T15:39:26Zby Krame, Nicholas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identityent://SD_ILS/0/SD_ILS:191802025-04-29T15:39:26Z2025-04-29T15:39:26Zby Ninaber, Ann.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822025-04-29T15:39:26Z2025-04-29T15:39:26Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Lending a helping hand : how alcohol can make a differenceent://SD_ILS/0/SD_ILS:191842025-04-29T15:39:26Z2025-04-29T15:39:26Zby Volschenk, Bianka.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Advertising through the extremeent://SD_ILS/0/SD_ILS:191892025-04-29T15:39:26Z2025-04-29T15:39:26Zby Thomson, Emma.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942025-04-29T15:39:26Z2025-04-29T15:39:26Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Villains vs saints : emotional branding and its influence on Generation Yent://SD_ILS/0/SD_ILS:191952025-04-29T15:39:26Z2025-04-29T15:39:26Zby Phiri, Nonkululeko Simone.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Re-branding of ethnic hair in the 21st centuryent://SD_ILS/0/SD_ILS:191972025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mabasha, Phumzile.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982025-04-29T15:39:26Z2025-04-29T15:39:26Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992025-04-29T15:39:26Z2025-04-29T15:39:26Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauaient://SD_ILS/0/SD_ILS:192002025-04-29T15:39:26Z2025-04-29T15:39:26Zby Clarke, Savanna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to itent://SD_ILS/0/SD_ILS:192012025-04-29T15:39:26Z2025-04-29T15:39:26Zby Raubenheimer, Faith.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-04-29T15:39:26Z2025-04-29T15:39:26Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An analysis of the strategy behind the fringeent://SD_ILS/0/SD_ILS:192032025-04-29T15:39:26Z2025-04-29T15:39:26Zby Louw, Walter.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategyent://SD_ILS/0/SD_ILS:192042025-04-29T15:39:26Z2025-04-29T15:39:26Zby Seabe, Kgomotso.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-04-29T15:39:26Z2025-04-29T15:39:26Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-04-29T15:39:26Z2025-04-29T15:39:26Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Capeent://SD_ILS/0/SD_ILS:192082025-04-29T15:39:26Z2025-04-29T15:39:26Zby Smit, Justin.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Patriotic advertising : illusion or reality?ent://SD_ILS/0/SD_ILS:192092025-04-29T15:39:26Z2025-04-29T15:39:26Zby Swart, Elsje.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industryent://SD_ILS/0/SD_ILS:192102025-04-29T15:39:26Z2025-04-29T15:39:26Zby Annenberg, Francesca.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principleent://SD_ILS/0/SD_ILS:192122025-04-29T15:39:26Z2025-04-29T15:39:26Zby Bhoola, Chetna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBDent://SD_ILS/0/SD_ILS:192162025-04-29T15:39:26Z2025-04-29T15:39:26Zby Duncan, Thomas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The discourse of African Renaissance in contemporary advertisingent://SD_ILS/0/SD_ILS:195542025-04-29T15:39:26Z2025-04-29T15:39:26Zby Qwabe, Bafana.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Forms of post-modern designent://SD_ILS/0/SD_ILS:195562025-04-29T15:39:26Z2025-04-29T15:39:26Zby Urry, Rayan.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Art and design theory of researchent://SD_ILS/0/SD_ILS:195592025-04-29T15:39:26Z2025-04-29T15:39:26Zby Calitz, Ginette.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Comparative between forms modern & postmodernent://SD_ILS/0/SD_ILS:195612025-04-29T15:39:26Z2025-04-29T15:39:26Zby Walkinshaw, Warren.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africaent://SD_ILS/0/SD_ILS:195622025-04-29T15:39:26Z2025-04-29T15:39:26Zby Varoli, Steffi.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Forms of postmodern design : anti-design, vernacular, new wave typographyent://SD_ILS/0/SD_ILS:195672025-04-29T15:39:26Z2025-04-29T15:39:26Zby Cupido, Robyn.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Comparison between house music and graphic designent://SD_ILS/0/SD_ILS:195692025-04-29T15:39:26Z2025-04-29T15:39:26Zby Jordaan, Samantha.<br/>Format: Manuscript<br/>Publication Date 2010<br/>2.1 forms of postmodern designent://SD_ILS/0/SD_ILS:195712025-04-29T15:39:26Z2025-04-29T15:39:26Zby Mutenda, Chipo.<br/>Format: Manuscript<br/>Publication Date 2010<br/>The connection between the hip hop sound production and graphic designent://SD_ILS/0/SD_ILS:195922025-04-29T15:39:26Z2025-04-29T15:39:26Zby Fourie, Natasha.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Emotional branding : love it or hate itent://SD_ILS/0/SD_ILS:195982025-04-29T15:39:26Z2025-04-29T15:39:26Zby Goldblum, Carli Ann.<br/>Format: Manuscript<br/>Publication Date 2010<br/>An entire culmination of the years work contained in one document, including the final extended essayent://SD_ILS/0/SD_ILS:196002025-04-29T15:39:26Z2025-04-29T15:39:26Zby St Dare, Michael.<br/>Format: Manuscript<br/>Publication Date 2010<br/>The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speechent://SD_ILS/0/SD_ILS:194192025-04-29T15:39:26Z2025-04-29T15:39:26Zby Macildowie, Kate.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Youth, religion & online mediaent://SD_ILS/0/SD_ILS:194702025-04-29T15:39:26Z2025-04-29T15:39:26Zby Nemanashi, Mukhethwa.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Brand spaces : the logo of experienceent://SD_ILS/0/SD_ILS:194722025-04-29T15:39:26Z2025-04-29T15:39:26Zby Sizaliyo, Abigail.<br/>Format: Manuscript<br/>Publication Date 2009<br/>De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptionsent://SD_ILS/0/SD_ILS:194742025-04-29T15:39:26Z2025-04-29T15:39:26Zby Moskovits, Shari G.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Product placement in TV shows : insights into the effectiveness of product placementent://SD_ILS/0/SD_ILS:195822025-04-29T15:39:26Z2025-04-29T15:39:26Zby Hill, Gregory.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How Nike did it : Nike sparking innovations through empathic design : a case studyent://SD_ILS/0/SD_ILS:190362025-04-29T15:39:26Z2025-04-29T15:39:26Zby Amutenya, Rejoice.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Rastafaranianism as a culture brand : is its brand image diluting the culture's valueent://SD_ILS/0/SD_ILS:192912025-04-29T15:39:26Z2025-04-29T15:39:26Zby Gouws, Muriel.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Designing the psychological make-up of the consumer who buys counterfeit brandsent://SD_ILS/0/SD_ILS:192932025-04-29T15:39:26Z2025-04-29T15:39:26Zby Lekota, Motlalepusho.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The role of ethnographic research in the field of experiental marketingent://SD_ILS/0/SD_ILS:192942025-04-29T15:39:26Z2025-04-29T15:39:26Zby Rawicz, Liora Yehudit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model imageent://SD_ILS/0/SD_ILS:192952025-04-29T15:39:26Z2025-04-29T15:39:26Zby Hugo, Daleen.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Portrayal of African female hair in media : beauty packaged hairstyleent://SD_ILS/0/SD_ILS:192972025-04-29T15:39:26Z2025-04-29T15:39:26Zby Guga, Khanyisa.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industryent://SD_ILS/0/SD_ILS:192982025-04-29T15:39:26Z2025-04-29T15:39:26Zby Becker, Daniel Cameron.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approachent://SD_ILS/0/SD_ILS:193012025-04-29T15:39:26Z2025-04-29T15:39:26Zby Japhet, Antoinette.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Deloitte way 2010 : "why has it no tipped?" : an analysis of why Deloitte's internal branding strategy has not gained acceptance amonst its employeesent://SD_ILS/0/SD_ILS:193032025-04-29T15:39:26Z2025-04-29T15:39:26Zby Louw, Reme.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche marketent://SD_ILS/0/SD_ILS:193072025-04-29T15:39:26Z2025-04-29T15:39:26Zby Meadon, Darius.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypesent://SD_ILS/0/SD_ILS:195212025-04-29T15:39:26Z2025-04-29T15:39:26Zby Gomes Da Silva, Ricardo.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass mediaent://SD_ILS/0/SD_ILS:195232025-04-29T15:39:26Z2025-04-29T15:39:26Zby Houghton, Tamarind.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenueent://SD_ILS/0/SD_ILS:195242025-04-29T15:39:26Z2025-04-29T15:39:26Zby Hiestermann, Kerry.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Age of attraction : the discourse surrounding paedophilia in the Internet ageent://SD_ILS/0/SD_ILS:195252025-04-29T15:39:26Z2025-04-29T15:39:26Zby Deckers, Jessica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The impact world trends have on the colours we consumeent://SD_ILS/0/SD_ILS:195262025-04-29T15:39:26Z2025-04-29T15:39:26Zby Rust, Andante.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Heterotopic spaces in Johannesburg : a spatial exploration of the city and consumerisment://SD_ILS/0/SD_ILS:195272025-04-29T15:39:26Z2025-04-29T15:39:26Zby Bleazard, Michelle.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Grassroot gumption : an exploration of branding insights gained from the social sectorent://SD_ILS/0/SD_ILS:195282025-04-29T15:39:26Z2025-04-29T15:39:26Zby Oldbury, Liesel.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary studyent://SD_ILS/0/SD_ILS:195292025-04-29T15:39:26Z2025-04-29T15:39:26Zby Johnson, Erica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghanaent://SD_ILS/0/SD_ILS:195312025-04-29T15:39:26Z2025-04-29T15:39:26Zby Woolf, Sara.<br/>Format: Manuscript<br/>Publication Date 2008<br/>'Race', brand communications and South Africa : a critical reviewent://SD_ILS/0/SD_ILS:195332025-04-29T15:39:26Z2025-04-29T15:39:26Zby Hellriegel, Candice.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Branding and sponsorship in the South African music industry : branding artists through artist managementent://SD_ILS/0/SD_ILS:195342025-04-29T15:39:26Z2025-04-29T15:39:26Zby Soga, Pumza.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Coloured males and their relationship with brandsent://SD_ILS/0/SD_ILS:195352025-04-29T15:39:26Z2025-04-29T15:39:26Zby Miller, Farieda.<br/>Format: Manuscript<br/>Publication Date 2008<br/>No name faceent://SD_ILS/0/SD_ILS:195372025-04-29T15:39:26Z2025-04-29T15:39:26Zby Doolabh, Roshika.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Do black diamonds make use of fashion brands to increase their social status?ent://SD_ILS/0/SD_ILS:195382025-04-29T15:39:26Z2025-04-29T15:39:26Zby Myurgh, Nicole.<br/>Format: Manuscript<br/>Publication Date 2008<br/>How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hillent://SD_ILS/0/SD_ILS:195392025-04-29T15:39:26Z2025-04-29T15:39:26Zby Stroh, Tanya.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Suggested marketing strategy for the Bach Flower Remedies brandent://SD_ILS/0/SD_ILS:195402025-04-29T15:39:26Z2025-04-29T15:39:26Zby Tager, Shlomit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed spaceent://SD_ILS/0/SD_ILS:195412025-04-29T15:39:26Z2025-04-29T15:39:26Zby Muchnick,Talya.<br/>Format: Manuscript<br/>Publication Date 2008<br/>