Search Results for Loyalty.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dLoyalty.$0026ps$003d300?dt=list2025-05-12T15:11:28ZHandbook of customer satisfaction and loyalty measurementent://SD_ILS/0/SD_ILS:334372025-05-12T15:11:28Z2025-05-12T15:11:28Zby Hill, Nigel, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Customer service : career success through customer loyaltyent://SD_ILS/0/SD_ILS:420972025-05-12T15:11:28Z2025-05-12T15:11:28Zby Timm, Paul R.<br/>Format: Books<br/>Publication Date 2011<br/>Seven power strategies for building customer loyaltyent://SD_ILS/0/SD_ILS:238772025-05-12T15:11:28Z2025-05-12T15:11:28Zby Timm, Paul R.<br/>Format: Books<br/>Publication Date 2001<br/>Harvard business review on increasing customer loyalty.ent://SD_ILS/0/SD_ILS:458762025-05-12T15:11:28Z2025-05-12T15:11:28ZFormat: Books<br/>Publication Date 2011<br/>Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagementent://SD_ILS/0/SD_ILS:518302025-05-12T15:11:28Z2025-05-12T15:11:28Zby Paharia, Rajat.<br/>Format: Books<br/>Publication Date 2013<br/>Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case studyent://SD_ILS/0/SD_ILS:194272025-05-12T15:11:28Z2025-05-12T15:11:28Zby Rifkind, Daniel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Researching customer satisfaction &amp; loyalty : how to find out what people really thinkent://SD_ILS/0/SD_ILS:334352025-05-12T15:11:28Z2025-05-12T15:11:28Zby Szwarc, Paul.<br/>Format: Books<br/>Publication Date 2005<br/>Who stole my customer?? : winning strategies for creating and sustaining customer loyaltyent://SD_ILS/0/SD_ILS:213362025-05-12T15:11:28Z2025-05-12T15:11:28Zby Thompson, Harvey.<br/>Format: Books<br/>Publication Date 2004<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-05-12T15:11:28Z2025-05-12T15:11:28Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppersent://SD_ILS/0/SD_ILS:193902025-05-12T15:11:28Z2025-05-12T15:11:28Zby Mpobole, Mmamelo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industryent://SD_ILS/0/SD_ILS:194022025-05-12T15:11:28Z2025-05-12T15:11:28Zby Phogole, Karabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.coment://SD_ILS/0/SD_ILS:211032025-05-12T15:11:28Z2025-05-12T15:11:28Zby Landsberg, Calvin.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-05-12T15:11:28Z2025-05-12T15:11:28Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customersent://SD_ILS/0/SD_ILS:211142025-05-12T15:11:28Z2025-05-12T15:11:28Zby Stevens, Kim.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-05-12T15:11:28Z2025-05-12T15:11:28Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632025-05-12T15:11:28Z2025-05-12T15:11:28Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-05-12T15:11:28Z2025-05-12T15:11:28Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-05-12T15:11:28Z2025-05-12T15:11:28Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-05-12T15:11:28Z2025-05-12T15:11:28Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-05-12T15:11:28Z2025-05-12T15:11:28Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-05-12T15:11:28Z2025-05-12T15:11:28Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>My little pony : brand loyalty through brand heritage and evolutionent://SD_ILS/0/SD_ILS:195092025-05-12T15:11:28Z2025-05-12T15:11:28Zby Hattersley, Rachelle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The evolution of black branding and the death of brand loyaltyent://SD_ILS/0/SD_ILS:194992025-05-12T15:11:28Z2025-05-12T15:11:28Zby Mpofu, Phila.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862025-05-12T15:11:28Z2025-05-12T15:11:28Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-05-12T15:11:28Z2025-05-12T15:11:28Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-05-12T15:11:28Z2025-05-12T15:11:28Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>Scoring points : how Tesco continues to win customer loyaltyent://SD_ILS/0/SD_ILS:133762025-05-12T15:11:28Z2025-05-12T15:11:28Zby Humby, Clive.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html">http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020214159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020214159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008 2007<br/>Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche marketent://SD_ILS/0/SD_ILS:193072025-05-12T15:11:28Z2025-05-12T15:11:28Zby Meadon, Darius.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Predicting market success : new ways to measure customer loyalty and engage customers with your brandent://SD_ILS/0/SD_ILS:334742025-05-12T15:11:28Z2025-05-12T15:11:28Zby Passikoff, Robert, 1948-<br/>Format: Books<br/>Publication Date 2006<br/>The relationship between loyalty programmes and the customer perception of the brandent://SD_ILS/0/SD_ILS:195892025-05-12T15:11:28Z2025-05-12T15:11:28Zby Vaglietti, Daniela.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The loyalty advantage : essential steps to energize your company, your customers, your brandent://SD_ILS/0/SD_ILS:328082025-05-12T15:11:28Z2025-05-12T15:11:28Zby Durkin, Dianne M., 1947-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030979.html">http://www.loc.gov/catdir/toc/ecip055/2004030979.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyaltyent://SD_ILS/0/SD_ILS:334232025-05-12T15:11:28Z2025-05-12T15:11:28Zby Van Hooser, Phillip, 1957-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0512/2005013737.html">http://www.loc.gov/catdir/toc/ecip0512/2005013737.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html">http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitabilityent://SD_ILS/0/SD_ILS:130342025-05-12T15:11:28Z2025-05-12T15:11:28Zby Freeland, John G.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002010873.html">http://catdir.loc.gov/catdir/bios/mh041/2002010873.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002010873.html">http://catdir.loc.gov/catdir/description/mh031/2002010873.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The loyalty effect : the hidden force behind growth, profits, and lasting valueent://SD_ILS/0/SD_ILS:269982025-05-12T15:11:28Z2025-05-12T15:11:28Zby Reichheld, Frederick F.<br/>Format: Books<br/>Publication Date 2001 1996<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:576252025-05-12T15:11:28Z2025-05-12T15:11:28Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2024<br/>Customer service : skills for successent://SD_ILS/0/SD_ILS:576242025-05-12T15:11:28Z2025-05-12T15:11:28Zby Lucas, Robert W., author.<br/>Format: Books<br/>Publication Date 2023<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-05-12T15:11:28Z2025-05-12T15:11:28Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:573422025-05-12T15:11:28Z2025-05-12T15:11:28Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-05-12T15:11:28Z2025-05-12T15:11:28Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:224482025-05-12T15:11:28Z2025-05-12T15:11:28Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:224522025-05-12T15:11:28Z2025-05-12T15:11:28Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2018<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:562812025-05-12T15:11:28Z2025-05-12T15:11:28Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2018<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722025-05-12T15:11:28Z2025-05-12T15:11:28Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-05-12T15:11:28Z2025-05-12T15:11:28Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-05-12T15:11:28Z2025-05-12T15:11:28Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Extreme killing : understanding serial and mass murderent://SD_ILS/0/SD_ILS:513182025-05-12T15:11:28Z2025-05-12T15:11:28Zby Fox, James Alan author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-05-12T15:11:28Z2025-05-12T15:11:28Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Ubuntu : shaping the current workplace with (African) wisdoment://SD_ILS/0/SD_ILS:543122025-05-12T15:11:28Z2025-05-12T15:11:28Zby Msila, Vuyisile author.<br/>Format: Books<br/>Publication Date 2015<br/>Grasping service marketingent://SD_ILS/0/SD_ILS:554042025-05-12T15:11:28Z2025-05-12T15:11:28Zby Jordaan, Yolanda.<br/>Format: Books<br/>Publication Date 2015<br/>Social media explained : untangling the world's most misunderstood business trendent://SD_ILS/0/SD_ILS:84552025-05-12T15:11:28Z2025-05-12T15:11:28Zby Schaefer, Mark W.<br/>Format: Books<br/>Publication Date 2014<br/>Strategy implementationent://SD_ILS/0/SD_ILS:506382025-05-12T15:11:28Z2025-05-12T15:11:28Zby Verweire, Kurt.<br/>Format: Books<br/>Publication Date 2014<br/>Services marketing : an interactive approachent://SD_ILS/0/SD_ILS:509852025-05-12T15:11:28Z2025-05-12T15:11:28Zby Fisk, Raymond P.<br/>Format: Books<br/>Publication Date 2014<br/>Research handbook on directors' dutiesent://SD_ILS/0/SD_ILS:523582025-05-12T15:11:28Z2025-05-12T15:11:28Zby Paolini, Adolfo, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-05-12T15:11:28Z2025-05-12T15:11:28Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-05-12T15:11:28Z2025-05-12T15:11:28Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Quality management for organizational excellence : introduction to total qualityent://SD_ILS/0/SD_ILS:226562025-05-12T15:11:28Z2025-05-12T15:11:28Zby Goetsch, David L.<br/>Format: Books<br/>Publication Date 2014<br/>How to sell to retail : the secrets of getting your product to marketent://SD_ILS/0/SD_ILS:495052025-05-12T15:11:28Z2025-05-12T15:11:28Zby Rayner, Clare.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing database analytics : transforming data for competitive advantageent://SD_ILS/0/SD_ILS:501132025-05-12T15:11:28Z2025-05-12T15:11:28Zby Banasiewicz, Andrew D.<br/>Format: Books<br/>Publication Date 2013<br/>Outlaw : fight for your customers &amp; sell without fearent://SD_ILS/0/SD_ILS:510542025-05-12T15:11:28Z2025-05-12T15:11:28Zby Leyshan, Trent, author.<br/>Format: Regular print<br/>Publication Date 2013<br/>Mercenaries in asymmetric conflictsent://SD_ILS/0/SD_ILS:501022025-05-12T15:11:28Z2025-05-12T15:11:28Zby Fitzsimmons, Scott, 1980-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-05-12T15:11:28Z2025-05-12T15:11:28Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Emarketing excellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:510282025-05-12T15:11:28Z2025-05-12T15:11:28Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Superstar leadership : a 31-day plan to motivate people, communicate positively, and get everyone on your sideent://SD_ILS/0/SD_ILS:533522025-05-12T15:11:28Z2025-05-12T15:11:28Zby Conlow, Rick.<br/>Format: Books<br/>Publication Date 2013<br/>Selling through someone else : how to use agile sales networks and partners to sell moreent://SD_ILS/0/SD_ILS:542742025-05-12T15:11:28Z2025-05-12T15:11:28Zby Wollan, Robert, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Customer service : skills for successent://SD_ILS/0/SD_ILS:64882025-05-12T15:11:28Z2025-05-12T15:11:28Zby Lucas, Robert W.<br/>Format: Books<br/>Publication Date 2012<br/>E-marketing : applications of information technology and the internet within marketingent://SD_ILS/0/SD_ILS:482752025-05-12T15:11:28Z2025-05-12T15:11:28Zby Molenaar, Cor.<br/>Format: Books<br/>Publication Date 2012<br/>The little book of big customer satisfaction measurementent://SD_ILS/0/SD_ILS:515192025-05-12T15:11:28Z2025-05-12T15:11:28Zby Rao, Ajit, 1962-<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-05-12T15:11:28Z2025-05-12T15:11:28Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-05-12T15:11:28Z2025-05-12T15:11:28Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-05-12T15:11:28Z2025-05-12T15:11:28Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-05-12T15:11:28Z2025-05-12T15:11:28Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Corporate social strategy : stakeholder engagement and competitive advantageent://SD_ILS/0/SD_ILS:456042025-05-12T15:11:28Z2025-05-12T15:11:28Zby Husted, Bryan, 1957-<br/>Cover image <a href="http://assets.cambridge.org/97805211/97649/cover/9780521197649.jpg">http://assets.cambridge.org/97805211/97649/cover/9780521197649.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>Wired and dangerous : how your customers have changed and what to do about itent://SD_ILS/0/SD_ILS:465492025-05-12T15:11:28Z2025-05-12T15:11:28Zby Bell, Chip R.<br/>Format: Books<br/>Publication Date 2011<br/>The royal wedding (DVD) William &amp; Catherine.ent://SD_ILS/0/SD_ILS:490922025-05-12T15:11:28Z2025-05-12T15:11:28ZFormat: Video disc<br/>Publication Date 2011<br/>Bad apples : identify, prevent &amp; manage negative behaviour at workent://SD_ILS/0/SD_ILS:492352025-05-12T15:11:28Z2025-05-12T15:11:28Zby Furnham, Adrian.<br/>Format: Books<br/>Publication Date 2011<br/>Music, movies, meanings, and markets : cinemajazzamatazzent://SD_ILS/0/SD_ILS:533742025-05-12T15:11:28Z2025-05-12T15:11:28Zby Holbrook, Morris B.<br/>Format: Books<br/>Publication Date 2011<br/>Services marketing.ent://SD_ILS/0/SD_ILS:561172025-05-12T15:11:28Z2025-05-12T15:11:28Zby Bateson, John E. G.<br/>Format: Books<br/>Publication Date 2011<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-05-12T15:11:28Z2025-05-12T15:11:28Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>Running the books : the adventures of an accidental prison librarianent://SD_ILS/0/SD_ILS:68032025-05-12T15:11:28Z2025-05-12T15:11:28Zby Steinberg, Avi.<br/>Format: Books<br/>Publication Date 2010<br/>The dark divineent://SD_ILS/0/SD_ILS:432132025-05-12T15:11:28Z2025-05-12T15:11:28Zby Despain, Bree, 1979-<br/>Format: Regular print<br/>Publication Date 2010<br/>Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersent://SD_ILS/0/SD_ILS:405722025-05-12T15:11:28Z2025-05-12T15:11:28Zby Cakim, Idil Miriam, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>The dragonfly effect : quick, effective, and powerful ways to use social media to drive social changeent://SD_ILS/0/SD_ILS:439082025-05-12T15:11:28Z2025-05-12T15:11:28Zby Aaker, Jennifer Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Perspectives on brandingent://SD_ILS/0/SD_ILS:223682025-05-12T15:11:28Z2025-05-12T15:11:28Zby Miletsky, Jason I.<br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:228002025-05-12T15:11:28Z2025-05-12T15:11:28Zby Boshoff, Christo.<br/>Format: Books<br/>Publication Date 2009<br/>Act like a lady, think like a man : what men really think about love, relationships, intimacy, and commitmentent://SD_ILS/0/SD_ILS:377492025-05-12T15:11:28Z2025-05-12T15:11:28Zby Harvey, Steve, 1956-<br/>Format: Regular print<br/>Publication Date 2009<br/>New waves in political philosophyent://SD_ILS/0/SD_ILS:391362025-05-12T15:11:28Z2025-05-12T15:11:28Zby Bruin, Boudewijn Paul de.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0824/2008030200.html">http://www.loc.gov/catdir/toc/ecip0824/2008030200.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing managementent://SD_ILS/0/SD_ILS:163922025-05-12T15:11:28Z2025-05-12T15:11:28Zby Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563370777.pdf">Kostenfrei</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html">http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html</a><br/>Format: Books<br/>Publication Date 2009<br/>A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisisent://SD_ILS/0/SD_ILS:189502025-05-12T15:11:28Z2025-05-12T15:11:28Zby Ellis, Michael Roy.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Throwing sheep in the boardroom : how online social networking will transform your life, work and worldent://SD_ILS/0/SD_ILS:57212025-05-12T15:11:28Z2025-05-12T15:11:28Zby Fraser, Matthew, 1958-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html">http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html">http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008041507-d.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008041507-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>A brief history of the development, production and distribution of silk and its subsequent link to royaltyent://SD_ILS/0/SD_ILS:189712025-05-12T15:11:28Z2025-05-12T15:11:28Zby Bredell, Elmien.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Value creation : the power of brand equityent://SD_ILS/0/SD_ILS:200662025-05-12T15:11:28Z2025-05-12T15:11:28Zby Neal, William D. (William Douglas), 1943-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html">http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Throwing sheep in the boardroom : how online social networking will transform your life, work and worldent://SD_ILS/0/SD_ILS:110032025-05-12T15:11:28Z2025-05-12T15:11:28Zby Fraser, Matthew, 1958-<br/>123Library <a href="http://www.123library.org/book_details/?id=8805">http://www.123library.org/book_details/?id=8805</a>
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EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=263634">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=263634</a><br/>Format: Electronic Resources<br/>Publication Date 2008<br/>Small giants : companies that choose to be great instead of bigent://SD_ILS/0/SD_ILS:208812025-05-12T15:11:28Z2025-05-12T15:11:28Zby Burlingham, Bo.<br/>Format: Books<br/>Publication Date 2007 2005<br/>Hotel of secretsent://SD_ILS/0/SD_ILS:217452025-05-12T15:11:28Z2025-05-12T15:11:28Zby Joyce, T. J.<br/>Format: Books<br/>Publication Date 2007<br/>Care packages for your customers : an idea a week to enhance customer serviceent://SD_ILS/0/SD_ILS:435042025-05-12T15:11:28Z2025-05-12T15:11:28Zby Glanz, Barbara A.<br/>Format: Books<br/>Publication Date 2007<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:169912025-05-12T15:11:28Z2025-05-12T15:11:28Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>My friend Leonardent://SD_ILS/0/SD_ILS:208512025-05-12T15:11:28Z2025-05-12T15:11:28Zby Frey, James, 1969-<br/>Format: Books<br/>Publication Date 2006 2005<br/>Value-driven channel strategy : extending the lean approachent://SD_ILS/0/SD_ILS:320282025-05-12T15:11:28Z2025-05-12T15:11:28Zby Reidenbach, R. Eric.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0511/2005011610.html">http://www.loc.gov/catdir/toc/ecip0511/2005011610.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Connecting with your customers.ent://SD_ILS/0/SD_ILS:334682025-05-12T15:11:28Z2025-05-12T15:11:28Zby Harvard Business School.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0610/2006007913.html">http://www.loc.gov/catdir/toc/ecip0610/2006007913.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Strategic database marketingent://SD_ILS/0/SD_ILS:375812025-05-12T15:11:28Z2025-05-12T15:11:28Zby Hughes, Arthur Middleton.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip059/2005006389.html">http://www.loc.gov/catdir/toc/ecip059/2005006389.html</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:130522025-05-12T15:11:28Z2025-05-12T15:11:28Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-05-12T15:11:28Z2025-05-12T15:11:28Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-05-12T15:11:28Z2025-05-12T15:11:28Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Brand hijack : marketing without marketingent://SD_ILS/0/SD_ILS:78952025-05-12T15:11:28Z2025-05-12T15:11:28Zby Wipperfürth, Alex.<br/>Format: Books<br/>Publication Date 2005<br/>Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buyent://SD_ILS/0/SD_ILS:160142025-05-12T15:11:28Z2025-05-12T15:11:28Zby Stinnett, Bill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2004019679.html">http://catdir.loc.gov/catdir/description/mh051/2004019679.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Market-based management : strategies for growing customer value and profitabilityent://SD_ILS/0/SD_ILS:199132025-05-12T15:11:28Z2025-05-12T15:11:28Zby Best, Roger J.<br/>Format: Books<br/>Publication Date 2005<br/>The takeent://SD_ILS/0/SD_ILS:210102025-05-12T15:11:28Z2025-05-12T15:11:28Zby Cole, Martina.<br/>Format: Books<br/>Publication Date 2005<br/>The West's road to 9/11 : resisting, appeasing, and encouraging terrorism since 1970ent://SD_ILS/0/SD_ILS:310792025-05-12T15:11:28Z2025-05-12T15:11:28Zby Carlton, David, 1938-<br/>Format: Books<br/>Publication Date 2005<br/>Extreme killing : understanding serial and mass murderent://SD_ILS/0/SD_ILS:330652025-05-12T15:11:28Z2025-05-12T15:11:28Zby Fox, James Alan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip051/2004022904.html">http://www.loc.gov/catdir/toc/ecip051/2004022904.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0658/2004022904-d.html">http://www.loc.gov/catdir/enhancements/fy0658/2004022904-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Us and them : understanding your tribal mindent://SD_ILS/0/SD_ILS:327642025-05-12T15:11:28Z2025-05-12T15:11:28Zby Berreby, David.<br/>Format: Books<br/>Publication Date 2005<br/>The workplace cultural diversity and perceptions : African versus Western perspectiveent://SD_ILS/0/SD_ILS:55532025-05-12T15:11:28Z2025-05-12T15:11:28Zby Pretorius, W. J.<br/>Format: Books<br/>Publication Date 2005<br/>Heads in beds : hospitality and tourism marketingent://SD_ILS/0/SD_ILS:114842025-05-12T15:11:28Z2025-05-12T15:11:28Zby Raza, Ivo, 1968-<br/>Format: Books<br/>Publication Date 2005<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012025-05-12T15:11:28Z2025-05-12T15:11:28Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882025-05-12T15:11:28Z2025-05-12T15:11:28Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>How brands become icons : the principles of cultural brandingent://SD_ILS/0/SD_ILS:51252025-05-12T15:11:28Z2025-05-12T15:11:28Zby Holt, Douglas B.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html">http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The culting of brands : when customers become true believersent://SD_ILS/0/SD_ILS:78972025-05-12T15:11:28Z2025-05-12T15:11:28Zby Atkin, Douglas.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The culting of brands : turn your customers into true believersent://SD_ILS/0/SD_ILS:78992025-05-12T15:11:28Z2025-05-12T15:11:28Zby Atkin, Douglas.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy045/2004044283.html">http://catdir.loc.gov/catdir/toc/fy045/2004044283.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The business of brandsent://SD_ILS/0/SD_ILS:166352025-05-12T15:11:28Z2025-05-12T15:11:28Zby Miller, Jon, 1971-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html">http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz113620683cov.htm">http://swbplus.bsz-bw.de/bsz113620683cov.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Grasping service marketingent://SD_ILS/0/SD_ILS:201712025-05-12T15:11:28Z2025-05-12T15:11:28Zby Jordaan, Yolanda.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer insight : how to use data and market research to get closer to your customerent://SD_ILS/0/SD_ILS:292652025-05-12T15:11:28Z2025-05-12T15:11:28Zby Stone, Merlin, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0419/2004014622.html">http://www.loc.gov/catdir/toc/ecip0419/2004014622.html</a><br/>Format: Books<br/>Publication Date 2004<br/>101 marketing strategies for accounting, law, consulting, and professional services firmsent://SD_ILS/0/SD_ILS:303422025-05-12T15:11:28Z2025-05-12T15:11:28Zby Waugh, Troy.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley041/2003021210.html">http://www.loc.gov/catdir/description/wiley041/2003021210.html</a>
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Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley047/2003021210.html">http://www.loc.gov/catdir/bios/wiley047/2003021210.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Gangsent://SD_ILS/0/SD_ILS:462802025-05-12T15:11:28Z2025-05-12T15:11:28Zby Tilley, Nick.<br/>Format: Books<br/>Publication Date 2004<br/>How brands become icons : the principles of cultural brandingent://SD_ILS/0/SD_ILS:120782025-05-12T15:11:28Z2025-05-12T15:11:28Zby Holt, Douglas B.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html">http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>AdValue : twenty ways advertising works for businessent://SD_ILS/0/SD_ILS:165742025-05-12T15:11:28Z2025-05-12T15:11:28Zby Butterfield, Leslie, 1952-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2002043685.html">http://catdir.loc.gov/catdir/toc/els031/2002043685.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2002043685.html">http://catdir.loc.gov/catdir/description/els031/2002043685.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-05-12T15:11:28Z2025-05-12T15:11:28Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Mastering the complex sale : how to compete and win when the stakes are high!ent://SD_ILS/0/SD_ILS:303492025-05-12T15:11:28Z2025-05-12T15:11:28Zby Thull, Jeff, 1949-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002153141.html">http://www.loc.gov/catdir/toc/wiley031/2002153141.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/wiley039/2002153141.html">http://www.loc.gov/catdir/description/wiley039/2002153141.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley045/2002153141.html">http://www.loc.gov/catdir/bios/wiley045/2002153141.html</a><br/>Format: Books<br/>Publication Date 2003<br/>An atlas of interpersonal situationsent://SD_ILS/0/SD_ILS:363922025-05-12T15:11:28Z2025-05-12T15:11:28Zby Kelley, Harold H.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/cam022/2002067686.html">http://www.loc.gov/catdir/description/cam022/2002067686.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/cam031/2002067686.html">http://www.loc.gov/catdir/toc/cam031/2002067686.html</a><br/>Format: Books<br/>Publication Date 2003<br/>AdValue : twenty ways advertising works for businessent://SD_ILS/0/SD_ILS:98232025-05-12T15:11:28Z2025-05-12T15:11:28Zby Butterfield, Leslie, 1952-<br/>Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=288850">http://public.eblib.com/choice/publicfullrecord.aspx?p=288850</a>
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Taylor & Francis <a href="http://www.tandfebooks.com/isbn/9780080471877">http://www.tandfebooks.com/isbn/9780080471877</a><br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Brand failures : the truth about the 100 biggest branding mistakes of all timeent://SD_ILS/0/SD_ILS:124092025-05-12T15:11:28Z2025-05-12T15:11:28Zby Haig, Matt.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=756292">Brand failures</a><br/>Format: Books<br/>Publication Date 2003<br/>Principles of service marketing and managementent://SD_ILS/0/SD_ILS:166642025-05-12T15:11:28Z2025-05-12T15:11:28Zby Lovelock, Christopher H.<br/>Format: Books<br/>Publication Date 2002<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:270622025-05-12T15:11:28Z2025-05-12T15:11:28Zby Neal, Cathy M.<br/>Format: Books<br/>Publication Date 2002<br/>Customer equity : building and managing relationships as valuable assetsent://SD_ILS/0/SD_ILS:246862025-05-12T15:11:28Z2025-05-12T15:11:28Zby Blattberg, Robert C., 1942-<br/>Format: Books<br/>Publication Date 2001<br/>Direct and interactive marketingent://SD_ILS/0/SD_ILS:246942025-05-12T15:11:28Z2025-05-12T15:11:28Zby Sargeant, Adrian.<br/>Format: Books<br/>Publication Date 2001<br/>The brand marketing book : creating, managing, and extending the value of your brandent://SD_ILS/0/SD_ILS:146652025-05-12T15:11:28Z2025-05-12T15:11:28Zby Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Small business management : an entrepreneurial emphasisent://SD_ILS/0/SD_ILS:173552025-05-12T15:11:28Z2025-05-12T15:11:28Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html">http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Commitment-led marketing : the key to brand profits is in the customer's mindent://SD_ILS/0/SD_ILS:173842025-05-12T15:11:28Z2025-05-12T15:11:28Zby Hofmeyr, J. H. (Jan H.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html">http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html">http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001281572.html">http://catdir.loc.gov/catdir/description/wiley035/2001281572.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Customer behavior : consumer behavior & beyondent://SD_ILS/0/SD_ILS:102912025-05-12T15:11:28Z2025-05-12T15:11:28Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 1999<br/>Brand spirit : how cause related marketing builds brandsent://SD_ILS/0/SD_ILS:206832025-05-12T15:11:28Z2025-05-12T15:11:28Zby Pringle, Hamish.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/99013354.html">http://catdir.loc.gov/catdir/toc/onix01/99013354.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz076176711cov.htm">http://swbplus.bsz-bw.de/bsz076176711cov.htm</a><br/>Format: Books<br/>Publication Date 1999<br/>Intellectual capital : the new wealth of organizationsent://SD_ILS/0/SD_ILS:372092025-05-12T15:11:28Z2025-05-12T15:11:28Zby Stewart, Thomas A., 1948-<br/>Format: Books<br/>Publication Date 1999<br/>Exploring direct marketingent://SD_ILS/0/SD_ILS:265132025-05-12T15:11:28Z2025-05-12T15:11:28Zby O'Malley, Lisa.<br/>Format: Books<br/>Publication Date 1999<br/>Global management : universal theories and local realitiesent://SD_ILS/0/SD_ILS:423992025-05-12T15:11:28Z2025-05-12T15:11:28Zby Ibarra Colado, Eduardo.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-05-12T15:11:28Z2025-05-12T15:11:28Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Excellence in advertising : the IPA guide to best practiceent://SD_ILS/0/SD_ILS:165702025-05-12T15:11:28Z2025-05-12T15:11:28Zby Butterfield, Leslie, 1952-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els033/99043468.html">http://catdir.loc.gov/catdir/toc/els033/99043468.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els033/99043468.html">http://catdir.loc.gov/catdir/description/els033/99043468.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Emotional intelligence at work : the untapped edge for successent://SD_ILS/0/SD_ILS:300742025-05-12T15:11:28Z2025-05-12T15:11:28Zby Weisinger, Hendrie.<br/>Table of Contents <a href="http://www.loc.gov/catdir/toc/onix06/97021220.html">http://www.loc.gov/catdir/toc/onix06/97021220.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/wiley034/97021220.html">http://www.loc.gov/catdir/description/wiley034/97021220.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley042/97021220.html">http://www.loc.gov/catdir/bios/wiley042/97021220.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Satisfaction : a behavioral perspective on the consumerent://SD_ILS/0/SD_ILS:136502025-05-12T15:11:28Z2025-05-12T15:11:28Zby Oliver, Richard L., 1945-2016.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/96017899.html">http://catdir.loc.gov/catdir/toc/mh022/96017899.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1547548&custom%5Fatt%5F2=simple%5Fviewer">Satisfaction</a><br/>Format: Books<br/>Publication Date 1997<br/>Services marketingent://SD_ILS/0/SD_ILS:103672025-05-12T15:11:28Z2025-05-12T15:11:28Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1996<br/>Advances in relationship marketingent://SD_ILS/0/SD_ILS:3042025-05-12T15:11:28Z2025-05-12T15:11:28Zby Payne, Adrian.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1995<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:165032025-05-12T15:11:28Z2025-05-12T15:11:28Zby Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format: Books<br/>Publication Date 1995<br/>Command performance : the art of delivering quality serviceent://SD_ILS/0/SD_ILS:256052025-05-12T15:11:28Z2025-05-12T15:11:28ZFormat: Books<br/>Publication Date 1994<br/>Managing brand equity : capitalizing on the value of a brand nameent://SD_ILS/0/SD_ILS:155772025-05-12T15:11:28Z2025-05-12T15:11:28Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/91010380.html">http://catdir.loc.gov/catdir/samples/simon031/91010380.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/91010380.html">http://catdir.loc.gov/catdir/bios/simon051/91010380.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/91010380.html">http://catdir.loc.gov/catdir/description/simon033/91010380.html</a><br/>Format: Books<br/>Publication Date 1991<br/>Royalty JSE: Corporate fee for EOD dataent://SD_ILS/0/SD_ILS:588502025-05-12T15:11:28Z2025-05-12T15:11:28ZFormat: Books<br/>