Search Results for MARKETING. - Narrowed by: 0SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMARKETING.$0026qf$003dCHILD_AVAILABLE$002509Item$002bAvailable$0025090$0025090$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-09T01:17:40ZMarketing.ent://SD_ILS/0/SD_ILS:342622025-10-09T01:17:40Z2025-10-09T01:17:40ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Marketingent://SD_ILS/0/SD_ILS:521662025-10-09T01:17:40Z2025-10-09T01:17:40Zby Kerin, Roger A.<br/>Format: Books<br/>Publication Date 2015<br/>Digital marketingent://SD_ILS/0/SD_ILS:223872025-10-09T01:17:40Z2025-10-09T01:17:40Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing research.ent://SD_ILS/0/SD_ILS:562242025-10-09T01:17:40Z2025-10-09T01:17:40Zby Wiid, JA.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing researchent://SD_ILS/0/SD_ILS:164072025-10-09T01:17:40Z2025-10-09T01:17:40Zby Wiid, Jan.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-10-09T01:17:40Z2025-10-09T01:17:40Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-10-09T01:17:40Z2025-10-09T01:17:40Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Global marketingent://SD_ILS/0/SD_ILS:568312025-10-09T01:17:40Z2025-10-09T01:17:40Zby Hollensen, Svend Verfasser.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-10-09T01:17:40Z2025-10-09T01:17:40Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Contemporary marketingent://SD_ILS/0/SD_ILS:228012025-10-09T01:17:40Z2025-10-09T01:17:40Zby Kurtz, David L.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing researchent://SD_ILS/0/SD_ILS:1952025-10-09T01:17:40Z2025-10-09T01:17:40Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing researchent://SD_ILS/0/SD_ILS:4332025-10-09T01:17:40Z2025-10-09T01:17:40Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2011<br/>Journal of marketing.ent://SD_ILS/0/SD_ILS:297432025-10-09T01:17:40Z2025-10-09T01:17:40Zby American Marketing Association.<br/>Format: Electronic Resources<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-10-09T01:17:40Z2025-10-09T01:17:40ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Marketing &amp; ebusiness.ent://SD_ILS/0/SD_ILS:236942025-10-09T01:17:40Z2025-10-09T01:17:40ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-10-09T01:17:40Z2025-10-09T01:17:40Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing in Africaent://SD_ILS/0/SD_ILS:228082025-10-09T01:17:40Z2025-10-09T01:17:40Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2018<br/>Principles of marketingent://SD_ILS/0/SD_ILS:210992025-10-09T01:17:40Z2025-10-09T01:17:40Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2017<br/>Principles of marketingent://SD_ILS/0/SD_ILS:5392025-10-09T01:17:40Z2025-10-09T01:17:40Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-10-09T01:17:40Z2025-10-09T01:17:40Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing for entrepreneursent://SD_ILS/0/SD_ILS:1692025-10-09T01:17:40Z2025-10-09T01:17:40Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 2002<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-10-09T01:17:40Z2025-10-09T01:17:40Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Journal of Marketingent://SD_ILS/0/SD_ILS:344652025-10-09T01:17:40Z2025-10-09T01:17:40Zby Future Publishing<br/>Format: Books<br/>Social media marketingent://SD_ILS/0/SD_ILS:3612025-10-09T01:17:40Z2025-10-09T01:17:40Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2014<br/>Australasian marketing journal : AMJ.ent://SD_ILS/0/SD_ILS:236902025-10-09T01:17:40Z2025-10-09T01:17:40Zby Australia-New Zealand Marketing Academy.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Fundamentals of e-marketingent://SD_ILS/0/SD_ILS:214862025-10-09T01:17:40Z2025-10-09T01:17:40Zby Swanepoel, Japie.<br/>Format: Books<br/>Publication Date 2013<br/>Journal of marketing management.ent://SD_ILS/0/SD_ILS:236932025-10-09T01:17:40Z2025-10-09T01:17:40Zby Chartered Institute of Marketing (Great Britain)<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>BUSINESS-TO-BUSINESS MARKETING.ent://SD_ILS/0/SD_ILS:560572025-10-09T01:17:40Z2025-10-09T01:17:40Zby Makhitha, KM.<br/>Format: Books<br/>Publication Date 2020<br/>Business-to-business marketingent://SD_ILS/0/SD_ILS:591972025-10-09T01:17:40Z2025-10-09T01:17:40Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2025<br/>Business-to-business marketingent://SD_ILS/0/SD_ILS:222912025-10-09T01:17:40Z2025-10-09T01:17:40Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing : concepts and strategiesent://SD_ILS/0/SD_ILS:228112025-10-09T01:17:40Z2025-10-09T01:17:40Zby Dibb, Sally, 1963- author.<br/><a href="URL">Title</a><br/>Format: Regular print<br/>Publication Date 2016<br/>Financial aspects of marketingent://SD_ILS/0/SD_ILS:159762025-10-09T01:17:40Z2025-10-09T01:17:40Zby Schmidt, Ruth A.<br/>Format: Books<br/>Publication Date 1996<br/>Essentials of marketing research.ent://SD_ILS/0/SD_ILS:227982025-10-09T01:17:40Z2025-10-09T01:17:40Zby Babin, Barry J., author.<br/>Format: Books<br/>Publication Date 2016<br/>JMR, Journal of marketing research.ent://SD_ILS/0/SD_ILS:297412025-10-09T01:17:40Z2025-10-09T01:17:40Zby American Marketing Association.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Journal of the Academy of Marketing Science.ent://SD_ILS/0/SD_ILS:297422025-10-09T01:17:40Z2025-10-09T01:17:40Zby Academy of Marketing Science.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:576252025-10-09T01:17:40Z2025-10-09T01:17:40Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2024<br/>International marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:577112025-10-09T01:17:40Z2025-10-09T01:17:40Zby Gowpall, Yathika 1949-<br/>Format: Books<br/>Publication Date 2024<br/>Experiential Marketing : integrated theory & strategic application.ent://SD_ILS/0/SD_ILS:569572025-10-09T01:17:40Z2025-10-09T01:17:40Zby Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format: Books<br/>Publication Date 2022<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:570772025-10-09T01:17:40Z2025-10-09T01:17:40Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2022<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-10-09T01:17:40Z2025-10-09T01:17:40Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketing : a strategic approach.ent://SD_ILS/0/SD_ILS:569522025-10-09T01:17:40Z2025-10-09T01:17:40Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-10-09T01:17:40Z2025-10-09T01:17:40Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-10-09T01:17:40Z2025-10-09T01:17:40Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:224482025-10-09T01:17:40Z2025-10-09T01:17:40Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Internet marketing : integrating online & offline strategiesent://SD_ILS/0/SD_ILS:226802025-10-09T01:17:40Z2025-10-09T01:17:40Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-10-09T01:17:40Z2025-10-09T01:17:40Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Social media marketing : a strategic approachent://SD_ILS/0/SD_ILS:179172025-10-09T01:17:40Z2025-10-09T01:17:40Zby Barker, Melissa S., author.<br/>Format: Books<br/>Publication Date 2017<br/>Strategic marketing : decision making & planningent://SD_ILS/0/SD_ILS:226782025-10-09T01:17:40Z2025-10-09T01:17:40Zby Reed, Peter.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-10-09T01:17:40Z2025-10-09T01:17:40Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:29222025-10-09T01:17:40Z2025-10-09T01:17:40Zby Rosenbloom, Bert.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-10-09T01:17:40Z2025-10-09T01:17:40Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-10-09T01:17:40Z2025-10-09T01:17:40Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Fashion marketing : theory, principles, & practiceent://SD_ILS/0/SD_ILS:1202025-10-09T01:17:40Z2025-10-09T01:17:40Zby Bickle, Marianne C.<br/>Format: Books<br/>Publication Date 2011<br/>International marketing data and statistics.ent://SD_ILS/0/SD_ILS:229662025-10-09T01:17:40Z2025-10-09T01:17:40ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Professional marketing : official magazine of the Australian Marketing Institute.ent://SD_ILS/0/SD_ILS:237912025-10-09T01:17:40Z2025-10-09T01:17:40Zby Australian Marketing Institute.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:74212025-10-09T01:17:40Z2025-10-09T01:17:40Zby Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a>
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.ent://SD_ILS/0/SD_ILS:238872025-10-09T01:17:40Z2025-10-09T01:17:40Zby Institute of Marketing Management (South Africa)<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Principles of marketing for a digital ageent://SD_ILS/0/SD_ILS:573782025-10-09T01:17:40Z2025-10-09T01:17:40Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-10-09T01:17:40Z2025-10-09T01:17:40Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-10-09T01:17:40Z2025-10-09T01:17:40Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-10-09T01:17:40Z2025-10-09T01:17:40Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-10-09T01:17:40Z2025-10-09T01:17:40Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:561282025-10-09T01:17:40Z2025-10-09T01:17:40Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2020<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-10-09T01:17:40Z2025-10-09T01:17:40Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:221062025-10-09T01:17:40Z2025-10-09T01:17:40Zby Andrews, J. Craig, author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-10-09T01:17:40Z2025-10-09T01:17:40Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertisingent://SD_ILS/0/SD_ILS:206442025-10-09T01:17:40Z2025-10-09T01:17:40Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2017<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:541962025-10-09T01:17:40Z2025-10-09T01:17:40Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016 2013<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-10-09T01:17:40Z2025-10-09T01:17:40Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Strategic marketing : theory and aplication for competitive advantageent://SD_ILS/0/SD_ILS:97782025-10-09T01:17:40Z2025-10-09T01:17:40Zby Venter, Peet.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>The small business online marketing handbook : converting online conversations to offline salesent://SD_ILS/0/SD_ILS:569542025-10-09T01:17:40Z2025-10-09T01:17:40Zby Tsai, Annie, 1979-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg</a><br/>Format: Books<br/>Publication Date 2013<br/>Experience the message : how experiential marketing is changing the brand worldent://SD_ILS/0/SD_ILS:39742025-10-09T01:17:40Z2025-10-09T01:17:40Zby Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Ad news : Australia's marketing, advertising and media bi-weekly.ent://SD_ILS/0/SD_ILS:236892025-10-09T01:17:40Z2025-10-09T01:17:40ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>IMC : using advertising and promotion to build brandsent://SD_ILS/0/SD_ILS:130142025-10-09T01:17:40Z2025-10-09T01:17:40Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 2002<br/>To capture and filter information into brand intelligenceent://SD_ILS/0/SD_ILS:184822025-10-09T01:17:40Z2025-10-09T01:17:40ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>B &amp; T weekly.ent://SD_ILS/0/SD_ILS:236912025-10-09T01:17:40Z2025-10-09T01:17:40ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital advertisingent://SD_ILS/0/SD_ILS:591302025-10-09T01:17:40Z2025-10-09T01:17:40Zby Gowpall, Yathika.<br/>Format: Books<br/>Publication Date 2024<br/>Toursim: a South African perspectiveent://SD_ILS/0/SD_ILS:572812025-10-09T01:17:40Z2025-10-09T01:17:40Zby Geldenhuys, L.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic market managementent://SD_ILS/0/SD_ILS:578582025-10-09T01:17:40Z2025-10-09T01:17:40Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2023<br/>SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.ent://SD_ILS/0/SD_ILS:574062025-10-09T01:17:40Z2025-10-09T01:17:40Zby Barlow, DH<br/>Format: Books<br/>Publication Date 2023<br/>Search engine optimization all-in-one for dummiesent://SD_ILS/0/SD_ILS:569532025-10-09T01:17:40Z2025-10-09T01:17:40Zby Clay, Bruce (Writer on search engine optimization), author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2022<br/>Event management : a professional and developmental approachent://SD_ILS/0/SD_ILS:569892025-10-09T01:17:40Z2025-10-09T01:17:40Zby Tassiopoulos, Dimitri.<br/>Format: Books<br/>Publication Date 2022<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-10-09T01:17:40Z2025-10-09T01:17:40Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>Public Relations: principles and practiceent://SD_ILS/0/SD_ILS:60082025-10-09T01:17:40Z2025-10-09T01:17:40Zby Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format: Books<br/>Publication Date 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-10-09T01:17:40Z2025-10-09T01:17:40Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of sport managementent://SD_ILS/0/SD_ILS:563612025-10-09T01:17:40Z2025-10-09T01:17:40Zby Rudansky-Kloppers, Sharon.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-10-09T01:17:40Z2025-10-09T01:17:40Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Crafting and executing strategy : the quest for competitive advantage: concepts and casesent://SD_ILS/0/SD_ILS:558042025-10-09T01:17:40Z2025-10-09T01:17:40Zby Thompson, Arthur A., 1940- author.<br/>Format: Books<br/>Publication Date 2020<br/>The copywriter's handbook : a step-by-step guide to writing copy that sellsent://SD_ILS/0/SD_ILS:560442025-10-09T01:17:40Z2025-10-09T01:17:40Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:561562025-10-09T01:17:40Z2025-10-09T01:17:40Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2020<br/>Entrepreneurship : the practice and mindsetent://SD_ILS/0/SD_ILS:570602025-10-09T01:17:40Z2025-10-09T01:17:40Zby Neck, Heidi M., author.<br/>Format: Books<br/>Publication Date 2020<br/>Introduction to Business Functionsent://SD_ILS/0/SD_ILS:563472025-10-09T01:17:40Z2025-10-09T01:17:40Zby Bester, P.<br/>Format: Books<br/>Publication Date 2020<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-10-09T01:17:40Z2025-10-09T01:17:40Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-10-09T01:17:40Z2025-10-09T01:17:40Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-10-09T01:17:40Z2025-10-09T01:17:40Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>Practice of public relationsent://SD_ILS/0/SD_ILS:558762025-10-09T01:17:40Z2025-10-09T01:17:40Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2017<br/>Business casesent://SD_ILS/0/SD_ILS:13012025-10-09T01:17:40Z2025-10-09T01:17:40Zby Rudansky-Kloppers, Sharon, author.<br/>Format: Books<br/>Publication Date 2015<br/>Customer relationship management : concepts and technologiesent://SD_ILS/0/SD_ILS:216302025-10-09T01:17:40Z2025-10-09T01:17:40Zby Buttle, Francis.<br/>Format: Books<br/>Publication Date 2015<br/>Understanding cross-cultural managementent://SD_ILS/0/SD_ILS:226402025-10-09T01:17:40Z2025-10-09T01:17:40Zby Browaeys, Marie-Joëlle.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-09T01:17:40Z2025-10-09T01:17:40Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-10-09T01:17:40Z2025-10-09T01:17:40Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Strategic integrated communicationent://SD_ILS/0/SD_ILS:1562025-10-09T01:17:40Z2025-10-09T01:17:40Zby Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Planning and managing public relations campaigns : a strategic approachent://SD_ILS/0/SD_ILS:20142025-10-09T01:17:40Z2025-10-09T01:17:40Zby Gregory, Anne, 1953- author.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-10-09T01:17:40Z2025-10-09T01:17:40Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-10-09T01:17:40Z2025-10-09T01:17:40Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-10-09T01:17:40Z2025-10-09T01:17:40Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-10-09T01:17:40Z2025-10-09T01:17:40Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-10-09T01:17:40Z2025-10-09T01:17:40Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>Concepts in enterprise resource planningent://SD_ILS/0/SD_ILS:558722025-10-09T01:17:40Z2025-10-09T01:17:40Zby Monk, Ellen F.<br/>Format: Books<br/>Publication Date 2013<br/>Fundamentals of brandingent://SD_ILS/0/SD_ILS:1242025-10-09T01:17:40Z2025-10-09T01:17:40Zby Du Toit, Michael, editor.<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2013<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:155972025-10-09T01:17:40Z2025-10-09T01:17:40Zby Erasmus, Barney.<br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-10-09T01:17:40Z2025-10-09T01:17:40Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-10-09T01:17:40Z2025-10-09T01:17:40Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Your writing coach : from concept to character, from pitch to publication everything you need to know about writing novels, non-fiction, new media, scripts and short storiesent://SD_ILS/0/SD_ILS:10392025-10-09T01:17:40Z2025-10-09T01:17:40Zby Wolff, Jurgen, 1956-<br/>Format: Books<br/>Publication Date 2012<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-10-09T01:17:40Z2025-10-09T01:17:40Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Turnaround management and corporate renewal : a South African perspectiveent://SD_ILS/0/SD_ILS:211002025-10-09T01:17:40Z2025-10-09T01:17:40Zby Harvey, Neil, Prof., editor.<br/>Format: Books<br/>Publication Date 2011<br/>Destination brands : managing place reputationent://SD_ILS/0/SD_ILS:226442025-10-09T01:17:40Z2025-10-09T01:17:40Zby Morgan, Nigel.<br/>Format: Books<br/>Publication Date 2011<br/>The visible hand : for a firm grip on organizational accountability, benchmarking, controlent://SD_ILS/0/SD_ILS:226422025-10-09T01:17:40Z2025-10-09T01:17:40Zby Barnett, Gavin.<br/>Format: Books<br/>Publication Date 2011<br/>Brand managementent://SD_ILS/0/SD_ILS:452025-10-09T01:17:40Z2025-10-09T01:17:40Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>New tourism ventures : an entrepreneurial and managerial approachent://SD_ILS/0/SD_ILS:58812025-10-09T01:17:40Z2025-10-09T01:17:40Zby Tassiopoulos, Dimitri.<br/>Format: Books<br/>Publication Date 2011<br/>Events management : a developmental and managerial approachent://SD_ILS/0/SD_ILS:19082025-10-09T01:17:40Z2025-10-09T01:17:40Zby Tassiopoulos, Dimitri.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:223222025-10-09T01:17:40Z2025-10-09T01:17:40Zby Hoyer, Wayne D.<br/>Format: Books<br/>Publication Date 2010<br/>Adventure tourism managementent://SD_ILS/0/SD_ILS:228382025-10-09T01:17:40Z2025-10-09T01:17:40Zby Buckley, Ralf.<br/>Format: Regular print<br/>Publication Date 2010<br/>Perspectives on brandingent://SD_ILS/0/SD_ILS:223682025-10-09T01:17:40Z2025-10-09T01:17:40Zby Miletsky, Jason I.<br/>Format: Books<br/>Publication Date 2009<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442025-10-09T01:17:40Z2025-10-09T01:17:40Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Introduction to clothing manufactureent://SD_ILS/0/SD_ILS:168412025-10-09T01:17:40Z2025-10-09T01:17:40Zby Cooklin, Gerry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html">http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The Century of the self. Episode 1, Happiness machinesent://SD_ILS/0/SD_ILS:200642025-10-09T01:17:40Z2025-10-09T01:17:40Zby Curtis, Adam.<br/>Format: Video disc<br/>Publication Date 2006<br/>A designer's research manual : succeed in design by knowing your clients and what they really needent://SD_ILS/0/SD_ILS:112025-10-09T01:17:40Z2025-10-09T01:17:40Zby Visocky O'Grady, Jennifer.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474</a><br/>Format: Books<br/>Publication Date 2006<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:159012025-10-09T01:17:40Z2025-10-09T01:17:40Zby Barker, Rachel, 1958-<br/>Format: Books<br/>Publication Date 2006<br/>The origin of brands : discover the natural laws of product innovation and business survivalent://SD_ILS/0/SD_ILS:164912025-10-09T01:17:40Z2025-10-09T01:17:40Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>