Search Results for MARKETING. - Narrowed by: IIE SandtonSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMARKETING.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIESDN$002509IIE$002bSandton$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-09T21:16:27ZMarketingent://SD_ILS/0/SD_ILS:561622025-10-09T21:16:27Z2025-10-09T21:16:27Zby Pride, William M., 1942- author.<br/>Format: Books<br/>Publication Date 2020<br/>Marketingent://SD_ILS/0/SD_ILS:579482025-10-09T21:16:27Z2025-10-09T21:16:27Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2024<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-10-09T21:16:27Z2025-10-09T21:16:27Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Digital marketingent://SD_ILS/0/SD_ILS:223872025-10-09T21:16:27Z2025-10-09T21:16:27Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing research.ent://SD_ILS/0/SD_ILS:592272025-10-09T21:16:27Z2025-10-09T21:16:27Zby Wiid, JA.<br/>Format: Books<br/>Publication Date 2025<br/>Email Marketingent://SD_ILS/0/SD_ILS:591782025-10-09T21:16:27Z2025-10-09T21:16:27Zby Bester, Petri.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing research.ent://SD_ILS/0/SD_ILS:562242025-10-09T21:16:27Z2025-10-09T21:16:27Zby Wiid, JA.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic marketingent://SD_ILS/0/SD_ILS:561822025-10-09T21:16:27Z2025-10-09T21:16:27Zby Wiid, JA<br/>Format: Books<br/>Publication Date 2020<br/>Marketing researchent://SD_ILS/0/SD_ILS:178132025-10-09T21:16:27Z2025-10-09T21:16:27Zby Wiid, Jan.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing management.ent://SD_ILS/0/SD_ILS:1772025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Digital marketingent://SD_ILS/0/SD_ILS:593422025-10-09T21:16:27Z2025-10-09T21:16:27Zby Sachdev, Raj, author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-10-09T21:16:27Z2025-10-09T21:16:27Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Marketing managementent://SD_ILS/0/SD_ILS:593692025-10-09T21:16:27Z2025-10-09T21:16:27Zby Marshall, Greg W., author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-10-09T21:16:27Z2025-10-09T21:16:27Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Global marketingent://SD_ILS/0/SD_ILS:568312025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hollensen, Svend Verfasser.<br/>Format: Books<br/>Publication Date 2020<br/>Contemporary marketingent://SD_ILS/0/SD_ILS:228012025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kurtz, David L.<br/>Format: Books<br/>Publication Date 2016<br/>Digital marketingent://SD_ILS/0/SD_ILS:209202025-10-09T21:16:27Z2025-10-09T21:16:27Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Strategic marketingent://SD_ILS/0/SD_ILS:204012025-10-09T21:16:27Z2025-10-09T21:16:27Zby Wiid, Jan, editor.<br/>Format: Books<br/>Publication Date 2014<br/>International marketingent://SD_ILS/0/SD_ILS:902025-10-09T21:16:27Z2025-10-09T21:16:27Zby Bothma, Cornelius (DE-601)602081548<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/667182799.pdf">http://www.gbv.de/dms/zbw/667182799.pdf</a><br/>Format: Books<br/>Publication Date 2011<br/>Marketing strategy & managementent://SD_ILS/0/SD_ILS:573792025-10-09T21:16:27Z2025-10-09T21:16:27Zby Phillips, Diane M., author.<br/>Format: Books<br/>Publication Date 2023<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-10-09T21:16:27Z2025-10-09T21:16:27Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing in Africaent://SD_ILS/0/SD_ILS:594072025-10-09T21:16:27Z2025-10-09T21:16:27Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:579092025-10-09T21:16:27Z2025-10-09T21:16:27Zby Meintjes, Corné, author.<br/>Format: Books<br/>Publication Date 2023<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:568402025-10-09T21:16:27Z2025-10-09T21:16:27Zby Berndt, A<br/>Format: Books<br/>Publication Date 2021<br/>Marketing in Africaent://SD_ILS/0/SD_ILS:228082025-10-09T21:16:27Z2025-10-09T21:16:27Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2018<br/>Principles of marketingent://SD_ILS/0/SD_ILS:210992025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2017<br/>Principles of marketingent://SD_ILS/0/SD_ILS:5392025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-10-09T21:16:27Z2025-10-09T21:16:27Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing for entrepreneursent://SD_ILS/0/SD_ILS:1692025-10-09T21:16:27Z2025-10-09T21:16:27Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 2002<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-10-09T21:16:27Z2025-10-09T21:16:27Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Social media marketingent://SD_ILS/0/SD_ILS:578272025-10-09T21:16:27Z2025-10-09T21:16:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:562822025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2020<br/>Social media marketingent://SD_ILS/0/SD_ILS:554912025-10-09T21:16:27Z2025-10-09T21:16:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2019 2017<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:573702025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2019<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-10-09T21:16:27Z2025-10-09T21:16:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Principles of marketingent://SD_ILS/0/SD_ILS:555262025-10-09T21:16:27Z2025-10-09T21:16:27Zby De Meyer-Heydenrych, Christine, author.<br/>Format: Books<br/>Publication Date 2018<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-10-09T21:16:27Z2025-10-09T21:16:27Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Social media marketingent://SD_ILS/0/SD_ILS:3612025-10-09T21:16:27Z2025-10-09T21:16:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Fundamentals of e-marketingent://SD_ILS/0/SD_ILS:214862025-10-09T21:16:27Z2025-10-09T21:16:27Zby Swanepoel, Japie.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:572322025-10-09T21:16:27Z2025-10-09T21:16:27Zby Dibb, Sally<br/>Format: Books<br/>Publication Date 2023<br/>BUSINESS-TO-BUSINESS MARKETING.ent://SD_ILS/0/SD_ILS:560572025-10-09T21:16:27Z2025-10-09T21:16:27Zby Makhitha, KM.<br/>Format: Books<br/>Publication Date 2020<br/>BUSINESS-TO-BUSINESS MARKETING.ent://SD_ILS/0/SD_ILS:208152025-10-09T21:16:27Z2025-10-09T21:16:27Zby BRENNAN, ROSS.<br/>Format: Books<br/>Publication Date 2017<br/>Business-to-business marketingent://SD_ILS/0/SD_ILS:591972025-10-09T21:16:27Z2025-10-09T21:16:27Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2025<br/>Business-to-business marketingent://SD_ILS/0/SD_ILS:593982025-10-09T21:16:27Z2025-10-09T21:16:27Zby Brennan, Ross, 1957-2021, author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital analytics for marketingent://SD_ILS/0/SD_ILS:594562025-10-09T21:16:27Z2025-10-09T21:16:27Zby Sponder, Marshall, author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing : concepts and strategiesent://SD_ILS/0/SD_ILS:228112025-10-09T21:16:27Z2025-10-09T21:16:27Zby Dibb, Sally, 1963- author.<br/><a href="URL">Title</a><br/>Format: Regular print<br/>Publication Date 2016<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-10-09T21:16:27Z2025-10-09T21:16:27Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-10-09T21:16:27Z2025-10-09T21:16:27Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:575882025-10-09T21:16:27Z2025-10-09T21:16:27Zby Percy, Larry Verfasser. (DE-588)170799492<br/>Format: Books<br/>Publication Date 2023<br/>MARKETING MANAGEMENT, GLOBAL EDITION.ent://SD_ILS/0/SD_ILS:566362025-10-09T21:16:27Z2025-10-09T21:16:27Zby KOTLER, PHILIP. KELLER, KEVIN.<br/>Format: Books<br/>Publication Date 2022 2021<br/>Directional / strategic marketing planningent://SD_ILS/0/SD_ILS:197242025-10-09T21:16:27Z2025-10-09T21:16:27Zby Van Rensburg, D. B. J. (David Benjamin Janse)<br/>Format: Books<br/>Publication Date 2017<br/>Essentials of marketing research.ent://SD_ILS/0/SD_ILS:227982025-10-09T21:16:27Z2025-10-09T21:16:27Zby Babin, Barry J., author.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing strategy and competitive positioningent://SD_ILS/0/SD_ILS:568302025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hooley, Graham J., author.<br/>Format: Books<br/>Publication Date 2020<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-10-09T21:16:27Z2025-10-09T21:16:27Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing & selling the travel productent://SD_ILS/0/SD_ILS:177952025-10-09T21:16:27Z2025-10-09T21:16:27Zby Burke, James F.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>MKTG13 : principles of marketingent://SD_ILS/0/SD_ILS:567992025-10-09T21:16:27Z2025-10-09T21:16:27Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:591962025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cant, Michael<br/>Format: Books<br/>Publication Date 2025<br/>Marketing management : a customer-centric approachent://SD_ILS/0/SD_ILS:593752025-10-09T21:16:27Z2025-10-09T21:16:27Zby Selnes, Fred Verfasser.<br/>Format: Books<br/>Publication Date 2025<br/>Digital marketing : strategy, planning & disruption.ent://SD_ILS/0/SD_ILS:593902025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hanlon, Annmarie.<br/>Format: Books<br/>Publication Date 2025 2023<br/>Digital marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:594182025-10-09T21:16:27Z2025-10-09T21:16:27Zby Stiehler-Mulder, B., author<br/>Format: Books<br/>Publication Date 2025<br/>Social media marketing for Small Businessesent://SD_ILS/0/SD_ILS:594352025-10-09T21:16:27Z2025-10-09T21:16:27Zby Rudansky-Kloppers, S<br/>Format: Books<br/>Publication Date 2025<br/>International marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:577112025-10-09T21:16:27Z2025-10-09T21:16:27Zby Gowpall, Yathika 1949-<br/>Format: Books<br/>Publication Date 2024<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:576252025-10-09T21:16:27Z2025-10-09T21:16:27Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2024<br/>eMarketing : Marketing in the digital worldent://SD_ILS/0/SD_ILS:577192025-10-09T21:16:27Z2025-10-09T21:16:27Zby Gowpall, Yathika<br/>Format: Books<br/>Publication Date 2024 2011<br/>Digital marketing: Trends and Developmentsent://SD_ILS/0/SD_ILS:579352025-10-09T21:16:27Z2025-10-09T21:16:27Zby Yathika, Gowpall<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing [because everyone is a marketer]ent://SD_ILS/0/SD_ILS:593612025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hunt, C. Shane VerfasserIn.<br/>Format: Books<br/>Publication Date 2024<br/>DIGITAL MARKETING FOUNDATIONS AND STRATEGY.ent://SD_ILS/0/SD_ILS:576332025-10-09T21:16:27Z2025-10-09T21:16:27Zby Zahay, D<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing : strategic planning & integrationent://SD_ILS/0/SD_ILS:568092025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hanlon, Annmarie, author.<br/>Format: Books<br/>Publication Date 2022 2019<br/>Experiential Marketing : integrated theory & strategic application.ent://SD_ILS/0/SD_ILS:569572025-10-09T21:16:27Z2025-10-09T21:16:27Zby Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format: Books<br/>Publication Date 2022<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:570772025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2022<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:573422025-10-09T21:16:27Z2025-10-09T21:16:27Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2022<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketing : a strategic approach.ent://SD_ILS/0/SD_ILS:569522025-10-09T21:16:27Z2025-10-09T21:16:27Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-10-09T21:16:27Z2025-10-09T21:16:27Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Essential guide to marketing planningent://SD_ILS/0/SD_ILS:573892025-10-09T21:16:27Z2025-10-09T21:16:27Zby Wood, Marian Burk, author.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-10-09T21:16:27Z2025-10-09T21:16:27Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital marketing : strategic planning & integrationent://SD_ILS/0/SD_ILS:223902025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hanlon, Annmarie, author.<br/>Format: Books<br/>Publication Date 2019<br/>Contemporary issues in marketing : principles & practiceent://SD_ILS/0/SD_ILS:554942025-10-09T21:16:27Z2025-10-09T21:16:27Zby Gbadamosi, Ayantunji, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing research : an applied orientationent://SD_ILS/0/SD_ILS:565932025-10-09T21:16:27Z2025-10-09T21:16:27Zby Malhotra, Naresh K., author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing in a digital ageent://SD_ILS/0/SD_ILS:576112025-10-09T21:16:27Z2025-10-09T21:16:27Zby Bock, E.<br/>Format: Books<br/>Publication Date 2019<br/>Social media marketing : theories & applicationsent://SD_ILS/0/SD_ILS:220942025-10-09T21:16:27Z2025-10-09T21:16:27Zby Dahl, Stephan, author.<br/>Companion website <a href="http://study.sagepub.com/businessandmanagement">http://study.sagepub.com/businessandmanagement</a><br/>Format: Books<br/>Publication Date 2018<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:224482025-10-09T21:16:27Z2025-10-09T21:16:27Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:562812025-10-09T21:16:27Z2025-10-09T21:16:27Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketing : a strategic approachent://SD_ILS/0/SD_ILS:179172025-10-09T21:16:27Z2025-10-09T21:16:27Zby Barker, Melissa S., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:557892025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Contemporary cases in southern African marketingent://SD_ILS/0/SD_ILS:178822025-10-09T21:16:27Z2025-10-09T21:16:27Zby Klopper, H. B., 1974- editor.<br/>Format: Books<br/>Publication Date 2016<br/>Retail marketing management : principles and practiceent://SD_ILS/0/SD_ILS:217912025-10-09T21:16:27Z2025-10-09T21:16:27Zby Goworek, Helen, author.<br/><a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=810759">E-book - Full text Myilibrary</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-10-09T21:16:27Z2025-10-09T21:16:27Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-10-09T21:16:27Z2025-10-09T21:16:27Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>The ultimate small business marketing bookent://SD_ILS/0/SD_ILS:208202025-10-09T21:16:27Z2025-10-09T21:16:27Zby Blick, Dee.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:160082025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Online marketing : a customer-led approachent://SD_ILS/0/SD_ILS:2452025-10-09T21:16:27Z2025-10-09T21:16:27Zby Gay, Richard.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>N6 marketing research. Student's bookent://SD_ILS/0/SD_ILS:564512025-10-09T21:16:27Z2025-10-09T21:16:27Zby Van der Merwe, R.<br/>Format: Books<br/>Publication Date 2019<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:74212025-10-09T21:16:27Z2025-10-09T21:16:27Zby Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a>
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>Strategic social marketing : for behaviour & social changeent://SD_ILS/0/SD_ILS:554842025-10-09T21:16:27Z2025-10-09T21:16:27Zby French, Jeff, author.<br/>Format: Books<br/>Publication Date 2020<br/>Social marketing : behavior change for social goodent://SD_ILS/0/SD_ILS:578332025-10-09T21:16:27Z2025-10-09T21:16:27Zby Lee, Nancy, 1945- author.<br/>Format: Regular print<br/>Publication Date 2024<br/>Principles of marketing for a digital ageent://SD_ILS/0/SD_ILS:573782025-10-09T21:16:27Z2025-10-09T21:16:27Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing 6.0 : the future is immersiveent://SD_ILS/0/SD_ILS:594672025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-10-09T21:16:27Z2025-10-09T21:16:27Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>e-Marketing in the South African contextent://SD_ILS/0/SD_ILS:179902025-10-09T21:16:27Z2025-10-09T21:16:27Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2015<br/>eMarketing : the essential guide to digital marketingent://SD_ILS/0/SD_ILS:21272025-10-09T21:16:27Z2025-10-09T21:16:27Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2011<br/>Marketing for tourism, hospitality & events : a global & digital approachent://SD_ILS/0/SD_ILS:578292025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hudson, Simon, author.<br/>Format: Books<br/>Publication Date 2024<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:24462025-10-09T21:16:27Z2025-10-09T21:16:27Zby Scott, David Meerman, author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html</a>
Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Services marketing : integrating customer focus across the firment://SD_ILS/0/SD_ILS:497262025-10-09T21:16:27Z2025-10-09T21:16:27Zby Zeithaml, Valarie A.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html</a><br/>Format: Books<br/>Publication Date 2024 2013<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-10-09T21:16:27Z2025-10-09T21:16:27Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-10-09T21:16:27Z2025-10-09T21:16:27Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing fundamentals : OMCP's official guide to OMCA certificationent://SD_ILS/0/SD_ILS:594682025-10-09T21:16:27Z2025-10-09T21:16:27Zby Jarboe, Greg, 1949- author.<br/>Format: Books<br/>Publication Date 2023<br/>The digital marketing planner : your step-by-step guideent://SD_ILS/0/SD_ILS:574462025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hanlon, Annmarie, author.<br/>Format: Books<br/>Publication Date 2022<br/>Marketing research : using analytics to develop market insightsent://SD_ILS/0/SD_ILS:576142025-10-09T21:16:27Z2025-10-09T21:16:27Zby McDaniel, Carl, Jr., 1941- author.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:561282025-10-09T21:16:27Z2025-10-09T21:16:27Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2020<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-10-09T21:16:27Z2025-10-09T21:16:27Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:221062025-10-09T21:16:27Z2025-10-09T21:16:27Zby Andrews, J. Craig, author.<br/>Format: Books<br/>Publication Date 2018<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-10-09T21:16:27Z2025-10-09T21:16:27Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing in South Africa : consumer landscape : concepts and casesent://SD_ILS/0/SD_ILS:197182025-10-09T21:16:27Z2025-10-09T21:16:27Zby Simpson, John, 1943 September 17-<br/>Format: Books<br/>Publication Date 2017<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-10-09T21:16:27Z2025-10-09T21:16:27Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertisingent://SD_ILS/0/SD_ILS:206442025-10-09T21:16:27Z2025-10-09T21:16:27Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2017<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:541962025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016 2013<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-10-09T21:16:27Z2025-10-09T21:16:27Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Strategic marketing : theory and aplication for competitive advantageent://SD_ILS/0/SD_ILS:97782025-10-09T21:16:27Z2025-10-09T21:16:27Zby Venter, Peet.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-10-09T21:16:27Z2025-10-09T21:16:27Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-10-09T21:16:27Z2025-10-09T21:16:27Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>The small business online marketing handbook : converting online conversations to offline salesent://SD_ILS/0/SD_ILS:569542025-10-09T21:16:27Z2025-10-09T21:16:27Zby Tsai, Annie, 1979-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg</a><br/>Format: Books<br/>Publication Date 2013<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:159492025-10-09T21:16:27Z2025-10-09T21:16:27Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Digital branding : how to successfully build and measure a brand onlineent://SD_ILS/0/SD_ILS:593402025-10-09T21:16:27Z2025-10-09T21:16:27Zby Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374<br/>Format: Books<br/>Publication Date 2025<br/>New food product development : global strategies and practices for successful innovationent://SD_ILS/0/SD_ILS:594752025-10-09T21:16:27Z2025-10-09T21:16:27Zby Toschka, Holger Y., author.<br/>Format: Books<br/>Publication Date 2025<br/>MKTG.ent://SD_ILS/0/SD_ILS:577852025-10-09T21:16:27Z2025-10-09T21:16:27Zby Lamb<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-10-09T21:16:27Z2025-10-09T21:16:27Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Qualitative research methods for business students : a global approachent://SD_ILS/0/SD_ILS:594012025-10-09T21:16:27Z2025-10-09T21:16:27Zby Omeihe, Kingsley Obi, author.<br/>Format: Books<br/>Publication Date 2024<br/>SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.ent://SD_ILS/0/SD_ILS:574062025-10-09T21:16:27Z2025-10-09T21:16:27Zby Barlow, DH<br/>Format: Books<br/>Publication Date 2023<br/>Introduction to business management : fresh perspectivesent://SD_ILS/0/SD_ILS:574162025-10-09T21:16:27Z2025-10-09T21:16:27Zby Botha, Stephné.<br/>Format: Books<br/>Publication Date 2023<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-10-09T21:16:27Z2025-10-09T21:16:27Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>Digital storytelling for brandsent://SD_ILS/0/SD_ILS:578222025-10-09T21:16:27Z2025-10-09T21:16:27Zby Tombleson, Bridget, author.<br/>Format: Books<br/>Publication Date 2023<br/>Toursim: a South African perspectiveent://SD_ILS/0/SD_ILS:572812025-10-09T21:16:27Z2025-10-09T21:16:27Zby Geldenhuys, L.<br/>Format: Books<br/>Publication Date 2023<br/>E-commerce in South Africaent://SD_ILS/0/SD_ILS:573502025-10-09T21:16:27Z2025-10-09T21:16:27Zby Budree, Adheesh author.<br/>Format: Books<br/>Publication Date 2023 2018<br/>Strategic market managementent://SD_ILS/0/SD_ILS:578582025-10-09T21:16:27Z2025-10-09T21:16:27Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2023<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:578732025-10-09T21:16:27Z2025-10-09T21:16:27Zby Erasmus, Barney, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Brand storytelling : put customers at the heart of your brand storyent://SD_ILS/0/SD_ILS:579632025-10-09T21:16:27Z2025-10-09T21:16:27Zby Rodriguez, Miri, author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising in the digital age : theories & practicesent://SD_ILS/0/SD_ILS:594002025-10-09T21:16:27Z2025-10-09T21:16:27Zby Yesiloglu, Sevil, author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:594692025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kelley, Larry D., 1955- author.<br/>Format: Books<br/>Publication Date 2023<br/>E-commerce : business, technology, societyent://SD_ILS/0/SD_ILS:573852025-10-09T21:16:27Z2025-10-09T21:16:27Zby Laudon, Kenneth C., 1944- author.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of business managementent://SD_ILS/0/SD_ILS:567942025-10-09T21:16:27Z2025-10-09T21:16:27Zby Strydom, J. W. (Johan Wilhelm), 1952- author.<br/>Format: Books<br/>Publication Date 2022 2018<br/>Search engine optimization all-in-one for dummiesent://SD_ILS/0/SD_ILS:569532025-10-09T21:16:27Z2025-10-09T21:16:27Zby Clay, Bruce (Writer on search engine optimization), author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2022<br/>Hey whipple, squeeze this : the classic guide to creating great advertisingent://SD_ILS/0/SD_ILS:569552025-10-09T21:16:27Z2025-10-09T21:16:27Zby Sullivan, Luke, author.<br/>Format: Books<br/>Publication Date 2022<br/>Event management : a professional and developmental approachent://SD_ILS/0/SD_ILS:569892025-10-09T21:16:27Z2025-10-09T21:16:27Zby Tassiopoulos, Dimitri.<br/>Format: Books<br/>Publication Date 2022<br/>The sustainable chef : the environment in culinary arts, restaurants, and hospitalityent://SD_ILS/0/SD_ILS:579622025-10-09T21:16:27Z2025-10-09T21:16:27Zby Gössling, Stefan, author.<br/>Format: Books<br/>Publication Date 2022<br/>Selling building partnershipsent://SD_ILS/0/SD_ILS:594312025-10-09T21:16:27Z2025-10-09T21:16:27Zby Castleberry, Stephen Bryon author<br/>Format: Books<br/>Publication Date 2022<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of sport managementent://SD_ILS/0/SD_ILS:563612025-10-09T21:16:27Z2025-10-09T21:16:27Zby Rudansky-Kloppers, Sharon.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-10-09T21:16:27Z2025-10-09T21:16:27Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of management : practicing ethics, responsibility, sustainabilityent://SD_ILS/0/SD_ILS:571842025-10-09T21:16:27Z2025-10-09T21:16:27Zby Laasch, Oliver, author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-10-09T21:16:27Z2025-10-09T21:16:27Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Entrepreneurship : theory, process, practiceent://SD_ILS/0/SD_ILS:560362025-10-09T21:16:27Z2025-10-09T21:16:27Zby Kuratko, Donald F., author.<br/>Format: Books<br/>Publication Date 2020<br/>The copywriter's handbook : a step-by-step guide to writing copy that sellsent://SD_ILS/0/SD_ILS:560442025-10-09T21:16:27Z2025-10-09T21:16:27Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Architecting experience : a conversion science handbookent://SD_ILS/0/SD_ILS:565422025-10-09T21:16:27Z2025-10-09T21:16:27Zby Wheeler, Scot R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Introduction to Business Functionsent://SD_ILS/0/SD_ILS:563472025-10-09T21:16:27Z2025-10-09T21:16:27Zby Bester, P.<br/>Format: Books<br/>Publication Date 2020<br/>Entrepreneurship : the practice and mindsetent://SD_ILS/0/SD_ILS:570602025-10-09T21:16:27Z2025-10-09T21:16:27Zby Neck, Heidi M., author.<br/>Format: Books<br/>Publication Date 2020<br/>Consumer behaviour.ent://SD_ILS/0/SD_ILS:554932025-10-09T21:16:27Z2025-10-09T21:16:27Zby Sethna, Zubin, author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital PRent://SD_ILS/0/SD_ILS:560152025-10-09T21:16:27Z2025-10-09T21:16:27Zby Whatmough, Danny, author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-10-09T21:16:27Z2025-10-09T21:16:27Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-10-09T21:16:27Z2025-10-09T21:16:27Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Supply chain management : strategy, planning and operationent://SD_ILS/0/SD_ILS:573882025-10-09T21:16:27Z2025-10-09T21:16:27Zby Chopra, Sunil, 1960- author.<br/>Format: Books<br/>Publication Date 2019<br/>ABC's of relationship selling through serviceent://SD_ILS/0/SD_ILS:594252025-10-09T21:16:27Z2025-10-09T21:16:27Zby Futrell, Charles, author.<br/>Format: Books<br/>Publication Date 2019<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:220902025-10-09T21:16:27Z2025-10-09T21:16:27Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic corporate social responsibility : tools & theories for responsible managementent://SD_ILS/0/SD_ILS:220922025-10-09T21:16:27Z2025-10-09T21:16:27Zby Haski-Leventhal, Debbie, author.<br/>Format: Books<br/>Publication Date 2018<br/>Entrepreneurship : successfully launching new venturesent://SD_ILS/0/SD_ILS:560322025-10-09T21:16:27Z2025-10-09T21:16:27Zby Barringer, Bruce R., author.<br/>Format: Books<br/>Publication Date 2018<br/>Events management : an introductionent://SD_ILS/0/SD_ILS:216372025-10-09T21:16:27Z2025-10-09T21:16:27Zby Bladen, Charles, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>Connect : writing for online audiencesent://SD_ILS/0/SD_ILS:575992025-10-09T21:16:27Z2025-10-09T21:16:27Zby Pritchard, Maritha, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-10-09T21:16:27Z2025-10-09T21:16:27Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>Entrepreneurial skillsent://SD_ILS/0/SD_ILS:207202025-10-09T21:16:27Z2025-10-09T21:16:27Zby Dhliwayo, Shepherd, editor.<br/>Format: Books<br/>Publication Date 2017<br/>A designer's research manual : succeed in design by knowing your clients + understanding what they really needent://SD_ILS/0/SD_ILS:210272025-10-09T21:16:27Z2025-10-09T21:16:27Zby Visocky O'Grady, Jennifer, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-10-09T21:16:27Z2025-10-09T21:16:27Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>Introduction to business management : fresh perspectivesent://SD_ILS/0/SD_ILS:212562025-10-09T21:16:27Z2025-10-09T21:16:27Zby Alsemgeest, Liezel.<br/>Format: Books<br/>Publication Date 2017<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-10-09T21:16:27Z2025-10-09T21:16:27Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Foodservice management : principles and practicesent://SD_ILS/0/SD_ILS:571362025-10-09T21:16:27Z2025-10-09T21:16:27Zby Payne-Palacio, June, author.<br/>Format: Books<br/>Publication Date 2016<br/>Exposed : the business of photographyent://SD_ILS/0/SD_ILS:579122025-10-09T21:16:27Z2025-10-09T21:16:27Zby Van Steenderen, Deryck.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-09T21:16:27Z2025-10-09T21:16:27Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:472025-10-09T21:16:27Z2025-10-09T21:16:27Zby Van Noordwyk, A.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Strategic integrated communicationent://SD_ILS/0/SD_ILS:1562025-10-09T21:16:27Z2025-10-09T21:16:27Zby Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Business casesent://SD_ILS/0/SD_ILS:13012025-10-09T21:16:27Z2025-10-09T21:16:27Zby Rudansky-Kloppers, Sharon, author.<br/>Format: Books<br/>Publication Date 2015<br/>Planning and managing public relations campaigns : a strategic approachent://SD_ILS/0/SD_ILS:20142025-10-09T21:16:27Z2025-10-09T21:16:27Zby Gregory, Anne, 1953- author.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of sport managementent://SD_ILS/0/SD_ILS:177842025-10-09T21:16:27Z2025-10-09T21:16:27Zby Rudansky-Kloppers, Sharon.<br/>Format: Books<br/>Publication Date 2015<br/>Introduction to retailingent://SD_ILS/0/SD_ILS:178172025-10-09T21:16:27Z2025-10-09T21:16:27Zby Erdis, Cindy, editor.<br/>Format: Books<br/>Publication Date 2015<br/>Managing e-commerce in businessent://SD_ILS/0/SD_ILS:179912025-10-09T21:16:27Z2025-10-09T21:16:27Zby Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format: Books<br/>Publication Date 2015<br/>Understanding cross-cultural managementent://SD_ILS/0/SD_ILS:226402025-10-09T21:16:27Z2025-10-09T21:16:27Zby Browaeys, Marie-Joëlle.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-10-09T21:16:27Z2025-10-09T21:16:27Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Customer relationship management : concepts and technologiesent://SD_ILS/0/SD_ILS:216302025-10-09T21:16:27Z2025-10-09T21:16:27Zby Buttle, Francis.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-10-09T21:16:27Z2025-10-09T21:16:27Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-10-09T21:16:27Z2025-10-09T21:16:27Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-10-09T21:16:27Z2025-10-09T21:16:27Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Customer serviceent://SD_ILS/0/SD_ILS:558712025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cant, M. C. (Michael Colin), 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-10-09T21:16:27Z2025-10-09T21:16:27Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Personal sellingent://SD_ILS/0/SD_ILS:211252025-10-09T21:16:27Z2025-10-09T21:16:27Zby Van Heerden, Neels, 1957- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Corporate communicationent://SD_ILS/0/SD_ILS:632025-10-09T21:16:27Z2025-10-09T21:16:27Zby Argenti, Paul A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Fundamentals of brandingent://SD_ILS/0/SD_ILS:1242025-10-09T21:16:27Z2025-10-09T21:16:27Zby Du Toit, Michael, editor.<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-10-09T21:16:27Z2025-10-09T21:16:27Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-10-09T21:16:27Z2025-10-09T21:16:27Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Sales management for tourism. Textbookent://SD_ILS/0/SD_ILS:178782025-10-09T21:16:27Z2025-10-09T21:16:27Zby Van Nieuwenhuizen, P. J. J.<br/>Format: Books<br/>Publication Date 2013<br/>Concepts in enterprise resource planningent://SD_ILS/0/SD_ILS:558722025-10-09T21:16:27Z2025-10-09T21:16:27Zby Monk, Ellen F.<br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:21872025-10-09T21:16:27Z2025-10-09T21:16:27Zby Shone, Anton, author.<br/>Format: Books<br/>Publication Date 2013<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-10-09T21:16:27Z2025-10-09T21:16:27Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:155972025-10-09T21:16:27Z2025-10-09T21:16:27Zby Erasmus, Barney.<br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:191462025-10-09T21:16:27Z2025-10-09T21:16:27Zby Barker, Rachel, 1958- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2013<br/>Consumer law unlockedent://SD_ILS/0/SD_ILS:573432025-10-09T21:16:27Z2025-10-09T21:16:27Zby De Stadler, Elizabeth.<br/>Format: Books<br/>Publication Date 2013<br/>Foodservice management fundamentalsent://SD_ILS/0/SD_ILS:579542025-10-09T21:16:27Z2025-10-09T21:16:27Zby Reynolds, Dennis E., author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-10-09T21:16:27Z2025-10-09T21:16:27Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Your writing coach : from concept to character, from pitch to publication everything you need to know about writing novels, non-fiction, new media, scripts and short storiesent://SD_ILS/0/SD_ILS:10392025-10-09T21:16:27Z2025-10-09T21:16:27Zby Wolff, Jurgen, 1956-<br/>Format: Books<br/>Publication Date 2012<br/>Essentials of tourisment://SD_ILS/0/SD_ILS:73862025-10-09T21:16:27Z2025-10-09T21:16:27Zby Cooper, Chris, 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Enjoy business studies. Grade 11, Learner's bookent://SD_ILS/0/SD_ILS:575322025-10-09T21:16:27Z2025-10-09T21:16:27Zby Bantjes, Jason.<br/>Format: Books<br/>Publication Date 2012<br/>Focus business studies. Grade 11, Learner's bookent://SD_ILS/0/SD_ILS:575562025-10-09T21:16:27Z2025-10-09T21:16:27Zby Bounds, M.<br/>Format: Books<br/>Publication Date 2012<br/>Brand managementent://SD_ILS/0/SD_ILS:452025-10-09T21:16:27Z2025-10-09T21:16:27Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>New tourism ventures : an entrepreneurial and managerial approachent://SD_ILS/0/SD_ILS:58812025-10-09T21:16:27Z2025-10-09T21:16:27Zby Tassiopoulos, Dimitri.<br/>Format: Books<br/>Publication Date 2011<br/>Tourism : concepts and practicesent://SD_ILS/0/SD_ILS:177912025-10-09T21:16:27Z2025-10-09T21:16:27Zby Walker, John R.<br/>Format: Books<br/>Publication Date 2011<br/>The visible hand : for a firm grip on organizational accountability, benchmarking, controlent://SD_ILS/0/SD_ILS:226422025-10-09T21:16:27Z2025-10-09T21:16:27Zby Barnett, Gavin.<br/>Format: Books<br/>Publication Date 2011<br/>Destination brands : managing place reputationent://SD_ILS/0/SD_ILS:226442025-10-09T21:16:27Z2025-10-09T21:16:27Zby Morgan, Nigel.<br/>Format: Books<br/>Publication Date 2011<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-10-09T21:16:27Z2025-10-09T21:16:27Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Events management : a developmental and managerial approachent://SD_ILS/0/SD_ILS:19082025-10-09T21:16:27Z2025-10-09T21:16:27Zby Tassiopoulos, Dimitri.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2010<br/>Public relations strategyent://SD_ILS/0/SD_ILS:99252025-10-09T21:16:27Z2025-10-09T21:16:27Zby Oliver, Sandra.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live</a>
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ebrary <a href="http://site.ebrary.com/id/10364972">http://site.ebrary.com/id/10364972</a><br/>Format: Books<br/>Publication Date 2010<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:158982025-10-09T21:16:27Z2025-10-09T21:16:27Zby Shone, Anton.<br/>Format: Books<br/>Publication Date 2010<br/>Event management for tourism, cultural, business and sporting eventsent://SD_ILS/0/SD_ILS:221142025-10-09T21:16:27Z2025-10-09T21:16:27Zby Van der Wagen, Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:223222025-10-09T21:16:27Z2025-10-09T21:16:27Zby Hoyer, Wayne D.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-10-09T21:16:27Z2025-10-09T21:16:27Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Adventure tourism managementent://SD_ILS/0/SD_ILS:228382025-10-09T21:16:27Z2025-10-09T21:16:27Zby Buckley, Ralf.<br/>Format: Regular print<br/>Publication Date 2010<br/>BrandDigital : simple ways top brands succeed in the digital worldent://SD_ILS/0/SD_ILS:116722025-10-09T21:16:27Z2025-10-09T21:16:27Zby Adamson, Allen P.<br/>Format: Books<br/>Publication Date 2009 2008<br/>Perspectives on brandingent://SD_ILS/0/SD_ILS:223682025-10-09T21:16:27Z2025-10-09T21:16:27Zby Miletsky, Jason I.<br/>Format: Books<br/>Publication Date 2009<br/>Managing sport facilities and major eventsent://SD_ILS/0/SD_ILS:83432025-10-09T21:16:27Z2025-10-09T21:16:27Zby Westerbeek, Hans.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html">http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-10-09T21:16:27Z2025-10-09T21:16:27Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>Ecotourisment://SD_ILS/0/SD_ILS:165302025-10-09T21:16:27Z2025-10-09T21:16:27Zby Page, Stephen, 1963-<br/>Format: Books<br/>Publication Date 2002<br/>