Search Results for MARKETING. - Narrowed by: RC Durban SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMARKETING.$0026qf$003dLIBRARY$002509Library$0025091$00253ARCDBN$002509RC$002bDurban$0026ps$003d300$0026isd$003dtrue?dt=list 2025-10-09T11:52:03Z Marketing communications ent://SD_ILS/0/SD_ILS:10732 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Coulson-Thomas, Colin.<br/>Format:&#160;Books<br/>Publication Date&#160;1983<br/> Marketing research. ent://SD_ILS/0/SD_ILS:56224 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Wiid, JA.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing research ent://SD_ILS/0/SD_ILS:17813 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Wiid, Jan.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing research ent://SD_ILS/0/SD_ILS:16407 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Wiid, Jan.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> International marketing ent://SD_ILS/0/SD_ILS:90 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Bothma, Cornelius (DE-601)602081548<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/667182799.pdf">http://www.gbv.de/dms/zbw/667182799.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Global marketing strategies ent://SD_ILS/0/SD_ILS:15159 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Jeannet, Jean-Pierre.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006226615.pdf">http://www.gbv.de/dms/hbz/toc/ht006226615.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16390 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Social media marketing ent://SD_ILS/0/SD_ILS:361 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing South African tourism ent://SD_ILS/0/SD_ILS:11571 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;George, Richard.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> BUSINESS-TO-BUSINESS MARKETING. ent://SD_ILS/0/SD_ILS:56057 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Makhitha, KM.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Opportunities in marketing careers ent://SD_ILS/0/SD_ILS:9304 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Steinberg, Margery<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Business-to-business marketing ent://SD_ILS/0/SD_ILS:22291 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Makhitha, K. M.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Directional / strategic marketing planning ent://SD_ILS/0/SD_ILS:19724 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Van Rensburg, D. B. J. (David Benjamin Janse)<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Essentials of marketing research ent://SD_ILS/0/SD_ILS:56468 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Hair, Joseph F. 1944- VerfasserIn.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/864664656.pdf">http://www.gbv.de/dms/zbw/864664656.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> International marketing : a South African perspective ent://SD_ILS/0/SD_ILS:57711 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Gowpall, Yathika 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Relationship marketing and customer relationship management ent://SD_ILS/0/SD_ILS:57625 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Roberts-Lombard, Mornay, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> eMarketing : Marketing in the digital world ent://SD_ILS/0/SD_ILS:57719 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Gowpall, Yathika<br/>Format:&#160;Books<br/>Publication Date&#160;2024&#160;2011<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:57955 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:57077 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:56226 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Social media marketing : a strategic approach. ent://SD_ILS/0/SD_ILS:56952 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Zahay, Debra L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:22303 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;George, Richard, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Relationship marketing and customer relationship management ent://SD_ILS/0/SD_ILS:22448 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Roberts-Lombard, Mornay, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:21378 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:185 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> MARKETING TOURISM AND HOSPITALITY : concepts and cases. ent://SD_ILS/0/SD_ILS:56552 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;GEORGE, RICHARD.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:57243 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Strategic marketing : theory and application for competitive advantage ent://SD_ILS/0/SD_ILS:56128 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Venter, Peet, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> The content marketing handbook : how to double the results of your marketing campaigns ent://SD_ILS/0/SD_ILS:57902 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:20590 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Strategic marketing : theory and aplication for competitive advantage ent://SD_ILS/0/SD_ILS:9778 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Venter, Peet.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> The small business online marketing handbook : converting online conversations to offline sales ent://SD_ILS/0/SD_ILS:56954 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Tsai, Annie, 1979-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Applications in basic marketing : clippings from the popular business press ent://SD_ILS/0/SD_ILS:16736 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Perreault, William D.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Search engine optimization all-in-one for dummies ent://SD_ILS/0/SD_ILS:56953 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Clay, Bruce (Writer on search engine optimization), author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Event management : a professional and developmental approach ent://SD_ILS/0/SD_ILS:56989 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Tassiopoulos, Dimitri.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:56335 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Fennis, Bob Micha&euml;l, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> The copywriter's handbook : a step-by-step guide to writing copy that sells ent://SD_ILS/0/SD_ILS:56044 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Consumer behaviour. ent://SD_ILS/0/SD_ILS:55493 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Sethna, Zubin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:56577 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Schiffman, Leon G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Toursim: a South African perspective ent://SD_ILS/0/SD_ILS:56719 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Geldenhuys, L.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Supply chain management : strategy, planning, and operation ent://SD_ILS/0/SD_ILS:15860 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Chopra, Sunil, 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Customer service ent://SD_ILS/0/SD_ILS:55871 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:2187 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Shone, Anton, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Effective small business management : an entrepreneurial approach ent://SD_ILS/0/SD_ILS:402 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Scarborough, Norman M.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand management ent://SD_ILS/0/SD_ILS:45 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Klopper, H. B., 1974-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> New tourism ventures : an entrepreneurial and managerial approach ent://SD_ILS/0/SD_ILS:5881 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Tassiopoulos, Dimitri.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Events management : a developmental and managerial approach ent://SD_ILS/0/SD_ILS:1908 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Tassiopoulos, Dimitri.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Public relations strategy ent://SD_ILS/0/SD_ILS:9925 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Oliver, Sandra.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live</a> 123Library <a href="http://www.123library.org/book_details/?id=98917">http://www.123library.org/book_details/?id=98917</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652</a> Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=480545">http://public.eblib.com/choice/publicfullrecord.aspx?p=480545</a> ebrary <a href="http://site.ebrary.com/id/10364972">http://site.ebrary.com/id/10364972</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> International business : competing in the global marketplace : postscript 2002 ent://SD_ILS/0/SD_ILS:12776 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Hill, Charles W. L.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Building an eBusiness : from the ground up ent://SD_ILS/0/SD_ILS:10663 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Reding, Elizabeth Eisner.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00060067.html">http://catdir.loc.gov/catdir/toc/mh021/00060067.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00060067.html">http://catdir.loc.gov/catdir/description/mh021/00060067.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Creativity for graphic designers : a real-world guide to idea generation--from defining your message to selecting the best idea for your printed price ent://SD_ILS/0/SD_ILS:13994 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Oldach, Mark.<br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1995<br/> Business management : a practical and interactive approach ent://SD_ILS/0/SD_ILS:17340 2025-10-09T11:52:03Z 2025-10-09T11:52:03Z by&#160;Le Roux, E. E.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/>