Search Results for MARKETING. - Narrowed by: VC PretoriaSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMARKETING.$0026qf$003dLIBRARY$002509Library$0025091$00253AVCPT$002509VC$002bPretoria$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-09T19:39:20ZMarketingent://SD_ILS/0/SD_ILS:133132025-10-09T19:39:20Z2025-10-09T19:39:20Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2000<br/>International marketingent://SD_ILS/0/SD_ILS:142542025-10-09T19:39:20Z2025-10-09T19:39:20Zby Terpstra, Vern.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>International marketingent://SD_ILS/0/SD_ILS:180482025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cateora, Philip R.<br/>Format: Books<br/>Publication Date 1996<br/>Marketing researchent://SD_ILS/0/SD_ILS:164072025-10-09T19:39:20Z2025-10-09T19:39:20Zby Wiid, Jan.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing researchent://SD_ILS/0/SD_ILS:159182025-10-09T19:39:20Z2025-10-09T19:39:20Zby Wiid, Jan.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-10-09T19:39:20Z2025-10-09T19:39:20Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-10-09T19:39:20Z2025-10-09T19:39:20Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>International marketingent://SD_ILS/0/SD_ILS:902025-10-09T19:39:20Z2025-10-09T19:39:20Zby Bothma, Cornelius (DE-601)602081548<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/667182799.pdf">http://www.gbv.de/dms/zbw/667182799.pdf</a><br/>Format: Books<br/>Publication Date 2011<br/>Marketing researchent://SD_ILS/0/SD_ILS:4332025-10-09T19:39:20Z2025-10-09T19:39:20Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2011<br/>International marketingent://SD_ILS/0/SD_ILS:176422025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cateora, Philip R., author.<br/>Format: Books<br/>Publication Date 2010<br/>International marketingent://SD_ILS/0/SD_ILS:90472025-10-09T19:39:20Z2025-10-09T19:39:20Zby Kleindl, Brad Alan, 1955-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing researchent://SD_ILS/0/SD_ILS:164952025-10-09T19:39:20Z2025-10-09T19:39:20Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html">http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley039/2003057663.html">http://catdir.loc.gov/catdir/description/wiley039/2003057663.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Internet marketingent://SD_ILS/0/SD_ILS:135692025-10-09T19:39:20Z2025-10-09T19:39:20Zby Hofacker, Charles F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/00036498.html">http://catdir.loc.gov/catdir/toc/onix06/00036498.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz08739104xcov.htm">http://swbplus.bsz-bw.de/bsz08739104xcov.htm</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing management.ent://SD_ILS/0/SD_ILS:176392025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:138672025-10-09T19:39:20Z2025-10-09T19:39:20Zby Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format: Books<br/>Publication Date 2000<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:15432025-10-09T19:39:20Z2025-10-09T19:39:20Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2009<br/>Marketing planning & strategyent://SD_ILS/0/SD_ILS:138422025-10-09T19:39:20Z2025-10-09T19:39:20Zby Jain, Subhash C., 1942-<br/>Format: Books<br/>Publication Date 1999<br/>Fundamentals of marketingent://SD_ILS/0/SD_ILS:147162025-10-09T19:39:20Z2025-10-09T19:39:20Zby Stanton, William J.<br/>Format: Books<br/>Publication Date 1994<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-10-09T19:39:20Z2025-10-09T19:39:20Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-10-09T19:39:20Z2025-10-09T19:39:20Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:20052025-10-09T19:39:20Z2025-10-09T19:39:20Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2011<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159022025-10-09T19:39:20Z2025-10-09T19:39:20Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing your productent://SD_ILS/0/SD_ILS:197962025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cyr, Donald G.<br/>Format: Books<br/>Publication Date 2003<br/>Marketing for entrepreneursent://SD_ILS/0/SD_ILS:1692025-10-09T19:39:20Z2025-10-09T19:39:20Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 2002<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:153712025-10-09T19:39:20Z2025-10-09T19:39:20Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 1999<br/>Global marketing strategiesent://SD_ILS/0/SD_ILS:167492025-10-09T19:39:20Z2025-10-09T19:39:20Zby Jeannet, Jean-Pierre.<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/97-72494.html">http://lcweb.loc.gov/catdir/toc/97-72494.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-10-09T19:39:20Z2025-10-09T19:39:20Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Marketing : fresh perspectivesent://SD_ILS/0/SD_ILS:74452025-10-09T19:39:20Z2025-10-09T19:39:20Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2006<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-10-09T19:39:20Z2025-10-09T19:39:20Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-10-09T19:39:20Z2025-10-09T19:39:20Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Social media marketingent://SD_ILS/0/SD_ILS:3612025-10-09T19:39:20Z2025-10-09T19:39:20Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-10-09T19:39:20Z2025-10-09T19:39:20Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Marketing success storiesent://SD_ILS/0/SD_ILS:169952025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2002<br/>MARKETING MANAGEMENT, GLOBAL EDITION.ent://SD_ILS/0/SD_ILS:566362025-10-09T19:39:20Z2025-10-09T19:39:20Zby KOTLER, PHILIP. KELLER, KEVIN.<br/>Format: Books<br/>Publication Date 2022 2021<br/>SA marketing : cases for decision makersent://SD_ILS/0/SD_ILS:172632025-10-09T19:39:20Z2025-10-09T19:39:20Zby Pitt, Leyland F.<br/>Format: Books<br/>Publication Date 1992<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:133412025-10-09T19:39:20Z2025-10-09T19:39:20Zby George, Richard, 1968-<br/>Format: Books<br/>Publication Date 2008<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:170212025-10-09T19:39:20Z2025-10-09T19:39:20Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 1996<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:166882025-10-09T19:39:20Z2025-10-09T19:39:20Zby Perreault, William D., Jr.<br/>Format: Books<br/>Publication Date 2005<br/>Internet marketing : readings and online resourcesent://SD_ILS/0/SD_ILS:106642025-10-09T19:39:20Z2025-10-09T19:39:20Zby Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:149192025-10-09T19:39:20Z2025-10-09T19:39:20Zby Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Marketing strategy : planning and implementationent://SD_ILS/0/SD_ILS:162012025-10-09T19:39:20Z2025-10-09T19:39:20Zby Walker, Orville C.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:591962025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cant, Michael<br/>Format: Books<br/>Publication Date 2025<br/>International marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:577112025-10-09T19:39:20Z2025-10-09T19:39:20Zby Gowpall, Yathika 1949-<br/>Format: Books<br/>Publication Date 2024<br/>eMarketing : Marketing in the digital worldent://SD_ILS/0/SD_ILS:577192025-10-09T19:39:20Z2025-10-09T19:39:20Zby Gowpall, Yathika<br/>Format: Books<br/>Publication Date 2024 2011<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-10-09T19:39:20Z2025-10-09T19:39:20Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-10-09T19:39:20Z2025-10-09T19:39:20Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:20742025-10-09T19:39:20Z2025-10-09T19:39:20Zby George, Richard, 1968-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing : a complete guide in picturesent://SD_ILS/0/SD_ILS:200972025-10-09T19:39:20Z2025-10-09T19:39:20Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:179662025-10-09T19:39:20Z2025-10-09T19:39:20Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Online marketing : a customer-led approachent://SD_ILS/0/SD_ILS:2452025-10-09T19:39:20Z2025-10-09T19:39:20Zby Gay, Richard.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Principles of service marketing and managementent://SD_ILS/0/SD_ILS:166642025-10-09T19:39:20Z2025-10-09T19:39:20Zby Lovelock, Christopher H.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-10-09T19:39:20Z2025-10-09T19:39:20Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing for a small businessent://SD_ILS/0/SD_ILS:170202025-10-09T19:39:20Z2025-10-09T19:39:20Zby Machado, Ricardo, 1954-<br/>Format: Books<br/>Publication Date 1996<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:166872025-10-09T19:39:20Z2025-10-09T19:39:20Zby Mullins, John W. (John Walker)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:74212025-10-09T19:39:20Z2025-10-09T19:39:20Zby Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a>
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>Principles of marketing for a digital ageent://SD_ILS/0/SD_ILS:573782025-10-09T19:39:20Z2025-10-09T19:39:20Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing plans : a complete guide in picturesent://SD_ILS/0/SD_ILS:22462025-10-09T19:39:20Z2025-10-09T19:39:20Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2012<br/>eMarketing : the essential guide to digital marketingent://SD_ILS/0/SD_ILS:21272025-10-09T19:39:20Z2025-10-09T19:39:20Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2011<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:159692025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-10-09T19:39:20Z2025-10-09T19:39:20Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:180302025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2008<br/>Marketing communications management : a South African perspectiveent://SD_ILS/0/SD_ILS:113692025-10-09T19:39:20Z2025-10-09T19:39:20ZFormat: Books<br/>Publication Date 1987<br/>Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for lifeent://SD_ILS/0/SD_ILS:145282025-10-09T19:39:20Z2025-10-09T19:39:20Zby Janal, Daniel S.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/99015787.html">http://catdir.loc.gov/catdir/toc/onix03/99015787.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html">http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-10-09T19:39:20Z2025-10-09T19:39:20Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-10-09T19:39:20Z2025-10-09T19:39:20Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:561282025-10-09T19:39:20Z2025-10-09T19:39:20Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2020<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-10-09T19:39:20Z2025-10-09T19:39:20Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-10-09T19:39:20Z2025-10-09T19:39:20Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Strategic marketing : theory and aplication for competitive advantageent://SD_ILS/0/SD_ILS:97782025-10-09T19:39:20Z2025-10-09T19:39:20Zby Venter, Peet.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadershipent://SD_ILS/0/SD_ILS:9232025-10-09T19:39:20Z2025-10-09T19:39:20Zby Gillis, Tamara L.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/644625775.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2011<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-10-09T19:39:20Z2025-10-09T19:39:20Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>Business marketing management : a strategic view of industrial and organizational marketsent://SD_ILS/0/SD_ILS:172492025-10-09T19:39:20Z2025-10-09T19:39:20Zby Hutt, Michael D.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them foreverent://SD_ILS/0/SD_ILS:166162025-10-09T19:39:20Z2025-10-09T19:39:20Zby Gordon, Ian, 1952 June 19-<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/98-134752.html">http://lcweb.loc.gov/catdir/toc/98-134752.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/98134752.html">http://catdir.loc.gov/catdir/bios/wiley042/98134752.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/98134752.html">http://catdir.loc.gov/catdir/description/wiley033/98134752.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Marketing and information technology : the strategy, application and implementation of IT in marketingent://SD_ILS/0/SD_ILS:78362025-10-09T19:39:20Z2025-10-09T19:39:20Zby O'Connor, John, 1960-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1997<br/>Emancipating the professions : marketing opportunities from de-regulationent://SD_ILS/0/SD_ILS:148142025-10-09T19:39:20Z2025-10-09T19:39:20Zby Wilson, Aubrey.<br/>Format: Books<br/>Publication Date 1994<br/>Business-to-business marketing : strategic resource management and casesent://SD_ILS/0/SD_ILS:148642025-10-09T19:39:20Z2025-10-09T19:39:20Zby Mahin, Philip William.<br/>Format: Books<br/>Publication Date 1991<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:133002025-10-09T19:39:20Z2025-10-09T19:39:20Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 2008<br/>Distribution management : the place decisionent://SD_ILS/0/SD_ILS:197952025-10-09T19:39:20Z2025-10-09T19:39:20Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2002<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.ent://SD_ILS/0/SD_ILS:574062025-10-09T19:39:20Z2025-10-09T19:39:20Zby Barlow, DH<br/>Format: Books<br/>Publication Date 2023<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:578732025-10-09T19:39:20Z2025-10-09T19:39:20Zby Erasmus, Barney, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Brand storytelling : put customers at the heart of your brand storyent://SD_ILS/0/SD_ILS:579632025-10-09T19:39:20Z2025-10-09T19:39:20Zby Rodriguez, Miri, author.<br/>Format: Books<br/>Publication Date 2023<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-10-09T19:39:20Z2025-10-09T19:39:20Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-10-09T19:39:20Z2025-10-09T19:39:20Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:472025-10-09T19:39:20Z2025-10-09T19:39:20Zby Van Noordwyk, A.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Business casesent://SD_ILS/0/SD_ILS:13012025-10-09T19:39:20Z2025-10-09T19:39:20Zby Rudansky-Kloppers, Sharon, author.<br/>Format: Books<br/>Publication Date 2015<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-10-09T19:39:20Z2025-10-09T19:39:20Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>Corporate communicationent://SD_ILS/0/SD_ILS:632025-10-09T19:39:20Z2025-10-09T19:39:20Zby Argenti, Paul A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-10-09T19:39:20Z2025-10-09T19:39:20Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>This is PR : the realities of public relationsent://SD_ILS/0/SD_ILS:98542025-10-09T19:39:20Z2025-10-09T19:39:20Zby Newsom, Doug.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-10-09T19:39:20Z2025-10-09T19:39:20Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Sales management for tourism. Textbookent://SD_ILS/0/SD_ILS:178782025-10-09T19:39:20Z2025-10-09T19:39:20Zby Van Nieuwenhuizen, P. J. J.<br/>Format: Books<br/>Publication Date 2013<br/>Concepts in enterprise resource planningent://SD_ILS/0/SD_ILS:558722025-10-09T19:39:20Z2025-10-09T19:39:20Zby Monk, Ellen F.<br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:21872025-10-09T19:39:20Z2025-10-09T19:39:20Zby Shone, Anton, author.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:155972025-10-09T19:39:20Z2025-10-09T19:39:20Zby Erasmus, Barney.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-10-09T19:39:20Z2025-10-09T19:39:20Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to business management : fresh perspectivesent://SD_ILS/0/SD_ILS:160502025-10-09T19:39:20Z2025-10-09T19:39:20Zby Botha, Stephné.<br/>Format: Books<br/>Publication Date 2012<br/>Your writing coach : from concept to character, from pitch to publication everything you need to know about writing novels, non-fiction, new media, scripts and short storiesent://SD_ILS/0/SD_ILS:10392025-10-09T19:39:20Z2025-10-09T19:39:20Zby Wolff, Jurgen, 1956-<br/>Format: Books<br/>Publication Date 2012<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:159502025-10-09T19:39:20Z2025-10-09T19:39:20Zby Van Zyl, J.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of business managementent://SD_ILS/0/SD_ILS:159342025-10-09T19:39:20Z2025-10-09T19:39:20Zby Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format: Books<br/>Publication Date 2011<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:4602025-10-09T19:39:20Z2025-10-09T19:39:20Zby Seitel, Fraser P.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2011<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-10-09T19:39:20Z2025-10-09T19:39:20Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Introducing public relations : theory and practiceent://SD_ILS/0/SD_ILS:84042025-10-09T19:39:20Z2025-10-09T19:39:20Zby Butterick, Keith.<br/>Format: Books<br/>Publication Date 2011<br/>Strategic thinking : a nine step approach to strategy and leadership for managers and marketersent://SD_ILS/0/SD_ILS:16012025-10-09T19:39:20Z2025-10-09T19:39:20Zby Wootton, Simon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-t.html">http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-d.html">http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-d.html</a><br/>Format: Books<br/>Publication Date 2010<br/>Events management : a developmental and managerial approachent://SD_ILS/0/SD_ILS:19082025-10-09T19:39:20Z2025-10-09T19:39:20Zby Tassiopoulos, Dimitri.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2010<br/>Public relations strategyent://SD_ILS/0/SD_ILS:99252025-10-09T19:39:20Z2025-10-09T19:39:20Zby Oliver, Sandra.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live</a>
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Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=480545">http://public.eblib.com/choice/publicfullrecord.aspx?p=480545</a>
ebrary <a href="http://site.ebrary.com/id/10364972">http://site.ebrary.com/id/10364972</a><br/>Format: Books<br/>Publication Date 2010<br/>Managing small business : an entrepreneurial emphasis.ent://SD_ILS/0/SD_ILS:5312025-10-09T19:39:20Z2025-10-09T19:39:20Zby Moore, Carlos W.<br/>Format: Books<br/>Publication Date 2010<br/>E-businessent://SD_ILS/0/SD_ILS:214102025-10-09T19:39:20Z2025-10-09T19:39:20Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2009<br/>The elements of statistical learning : data mining, inference, and predictionent://SD_ILS/0/SD_ILS:572052025-10-09T19:39:20Z2025-10-09T19:39:20Zby Hastie, Trevor, author.<br/><a href="https://doi.org/10.1007/978-0-387-84858-7">Rutgers restricted</a> Full text available from Springer
e-print <a href="http://www-stat.stanford.edu/~tibs/ElemStatLearn/">http://www-stat.stanford.edu/~tibs/ElemStatLearn/</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018627387etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018627387etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Value creation : the power of brand equityent://SD_ILS/0/SD_ILS:200662025-10-09T19:39:20Z2025-10-09T19:39:20Zby Neal, William D. (William Douglas), 1943-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html">http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Business management : a contemporary approachent://SD_ILS/0/SD_ILS:131422025-10-09T19:39:20Z2025-10-09T19:39:20Zby Nieuwenhuizen, C. (Cecile)<br/>Format: Books<br/>Publication Date 2008<br/>Managing small business : an entrepreneurial emphasisent://SD_ILS/0/SD_ILS:197282025-10-09T19:39:20Z2025-10-09T19:39:20Zby Moore, Carlos W.<br/>Format: Books<br/>Publication Date 2008<br/>Managing sport facilities and major eventsent://SD_ILS/0/SD_ILS:83432025-10-09T19:39:20Z2025-10-09T19:39:20Zby Westerbeek, Hans.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html">http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Business management : a value chain approachent://SD_ILS/0/SD_ILS:176252025-10-09T19:39:20Z2025-10-09T19:39:20Zby Nieman, Gideon.<br/>Format: Books<br/>Publication Date 2006<br/>The media student's bookent://SD_ILS/0/SD_ILS:181472025-10-09T19:39:20Z2025-10-09T19:39:20Zby Branston, Gill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html">http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Effective personal communication skills for public relationsent://SD_ILS/0/SD_ILS:60312025-10-09T19:39:20Z2025-10-09T19:39:20Zby Green, Andy, 1958-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12542">http://www.books24x7.com/marc.asp?bookid=12542</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html">http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html</a><br/>Format: Electronic Resources<br/>Publication Date 2006<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-10-09T19:39:20Z2025-10-09T19:39:20Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>The small business bible : everything you need to know to succeed in your small businessent://SD_ILS/0/SD_ILS:116192025-10-09T19:39:20Z2025-10-09T19:39:20Zby Strauss, Steven D., 1958-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html">http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-10-09T19:39:20Z2025-10-09T19:39:20Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>Managing e-commerceent://SD_ILS/0/SD_ILS:173372025-10-09T19:39:20Z2025-10-09T19:39:20Zby Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format: Books<br/>Publication Date 2004<br/>Public relations : contemporary issues and techniquesent://SD_ILS/0/SD_ILS:180592025-10-09T19:39:20Z2025-10-09T19:39:20Zby Baines, Paul, 1973-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els041/2003064167.html">http://catdir.loc.gov/catdir/toc/els041/2003064167.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Global and transnational business : strategy and managementent://SD_ILS/0/SD_ILS:127672025-10-09T19:39:20Z2025-10-09T19:39:20Zby Stonehouse, George.<br/>123Library <a href="http://www.123library.org/book_details/?id=7270">http://www.123library.org/book_details/?id=7270</a>
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Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=194347userid=^u">http://public.eblib.com/choice/publicfullrecord.aspx?p=194347userid=^u</a>
ebrary <a href="http://site.ebrary.com/id/10307537">http://site.ebrary.com/id/10307537</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108205">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108205</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>The 22 immutable laws of brandingent://SD_ILS/0/SD_ILS:103232025-10-09T19:39:20Z2025-10-09T19:39:20Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2003 1999<br/>E-commerce management : text and casesent://SD_ILS/0/SD_ILS:119842025-10-09T19:39:20Z2025-10-09T19:39:20Zby Krishnamurthy, Sandeep, 1967-<br/>Format: Books<br/>Publication Date 2003<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-10-09T19:39:20Z2025-10-09T19:39:20Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>How come your brand isn't working hard enough? : the essential guide to brand managementent://SD_ILS/0/SD_ILS:130642025-10-09T19:39:20Z2025-10-09T19:39:20Zby Cheverton, Peter.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA">http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Business management : a value chain approachent://SD_ILS/0/SD_ILS:166772025-10-09T19:39:20Z2025-10-09T19:39:20Zby Nieman, Gideon.<br/>Format: Books<br/>Publication Date 2002<br/>Sales managementent://SD_ILS/0/SD_ILS:65582025-10-09T19:39:20Z2025-10-09T19:39:20Zby Calvin, Robert J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00046462.html">http://catdir.loc.gov/catdir/toc/mh021/00046462.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00046462.html">http://catdir.loc.gov/catdir/bios/mh041/00046462.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00046462.html">http://catdir.loc.gov/catdir/description/mh021/00046462.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Event management : a professional and developmental approachent://SD_ILS/0/SD_ILS:180352025-10-09T19:39:20Z2025-10-09T19:39:20Zby Damster, Greg.<br/>Format: Books<br/>Publication Date 2000<br/>Cybermarketing : how to use the Internet to market your goods and servicesent://SD_ILS/0/SD_ILS:200902025-10-09T19:39:20Z2025-10-09T19:39:20Zby Bickerton, Pauline.<br/>Format: Books<br/>Publication Date 2000<br/>11 steps to brand heaven : the ultimate guide to buying an advertising campaignent://SD_ILS/0/SD_ILS:103192025-10-09T19:39:20Z2025-10-09T19:39:20Zby Weinreich, Len.<br/>Format: Books<br/>Publication Date 1999<br/>Innovation management : strategies, implementation and profitsent://SD_ILS/0/SD_ILS:102122025-10-09T19:39:20Z2025-10-09T19:39:20Zby Afuah, Allan.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html</a><br/>Format: Regular print<br/>Publication Date 1998<br/>Strategic market managementent://SD_ILS/0/SD_ILS:152912025-10-09T19:39:20Z2025-10-09T19:39:20Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Small business management : an entrepreneurial emphasisent://SD_ILS/0/SD_ILS:197292025-10-09T19:39:20Z2025-10-09T19:39:20Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html">http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html</a><br/>Format: Books<br/>Publication Date 1997<br/>