Search Results for MARKETING. - Narrowed by: VEGA Pretoria SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMARKETING.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGPTA$002509VEGA$002bPretoria$0026ps$003d300$0026isd$003dtrue?dt=list 2025-10-09T21:15:08Z Marketing ent://SD_ILS/0/SD_ILS:1664 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Lamb, Charles W.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing ent://SD_ILS/0/SD_ILS:11664 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Digital marketing ent://SD_ILS/0/SD_ILS:22387 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Marketing research. ent://SD_ILS/0/SD_ILS:56224 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Wiid, JA.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing management. ent://SD_ILS/0/SD_ILS:177 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Fashion marketing ent://SD_ILS/0/SD_ILS:16087 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Easey, Mike.<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=731549&custom%5Fatt%5F2=simple%5Fviewer">Fashion marketing</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Marketing communications ent://SD_ILS/0/SD_ILS:57376 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Egan, John, 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing ent://SD_ILS/0/SD_ILS:56956 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Chaffey, Dave 1963- VerfasserIn.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Digital marketing ent://SD_ILS/0/SD_ILS:20920 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Marketing research ent://SD_ILS/0/SD_ILS:195 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Aaker, David A., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:21099 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:539 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:15968 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Low cost marketing ent://SD_ILS/0/SD_ILS:14560 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Jay, Ros.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008800468&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008800468&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Social media marketing ent://SD_ILS/0/SD_ILS:56518 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:321 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kotler, Philip (Philip J.), 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:2077 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing success stories ent://SD_ILS/0/SD_ILS:12678 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014918065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014918065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:15941 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing research in practice ent://SD_ILS/0/SD_ILS:9151 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Tustin, D. H.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing your own business ent://SD_ILS/0/SD_ILS:3780 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Baptiste, Annie.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing : a resource book ent://SD_ILS/0/SD_ILS:14100 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Hutchings, Andy.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Strategic integrated marketing communications ent://SD_ILS/0/SD_ILS:55243 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Strategic integrated marketing communications ent://SD_ILS/0/SD_ILS:57588 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Percy, Larry Verfasser. (DE-588)170799492<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> MARKETING MANAGEMENT, GLOBAL EDITION. ent://SD_ILS/0/SD_ILS:56636 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;KOTLER, PHILIP. KELLER, KEVIN.<br/>Format:&#160;Books<br/>Publication Date&#160;2022&#160;2021<br/> Marketing 5.0 : technology for humanity ent://SD_ILS/0/SD_ILS:56585 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:57955 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Experiential Marketing : integrated theory &amp; strategic application. ent://SD_ILS/0/SD_ILS:56957 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:56226 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Handbook on place branding and marketing ent://SD_ILS/0/SD_ILS:22110 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Campelo, Adriana, editor.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2017<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:21378 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:185 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> UnMarketing : stop marketing. Start engaging ent://SD_ILS/0/SD_ILS:5730 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Fashion marketing : theory, principles, &amp; practice ent://SD_ILS/0/SD_ILS:120 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Bickle, Marianne C.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:15971 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Hutt, Michael D.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2010<br/> Marketing communications : a brand narrative approach ent://SD_ILS/0/SD_ILS:16796 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Dahl&eacute;n, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The truth about email marketing ent://SD_ILS/0/SD_ILS:7433 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Jenkins, Simms.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017149799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017149799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2769218&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2769218&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Online marketing : a customer-led approach ent://SD_ILS/0/SD_ILS:245 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Gay, Richard.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:16394 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Brand hijack : marketing without marketing ent://SD_ILS/0/SD_ILS:7895 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Wipperf&uuml;rth, Alex.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing payback : is your marketing profitable? ent://SD_ILS/0/SD_ILS:16393 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Shaw, Robert, 1950-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Key marketing metrics : the 50+ metrics every manager needs to know ent://SD_ILS/0/SD_ILS:7421 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a> Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Principles of marketing for a digital age ent://SD_ILS/0/SD_ILS:57378 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Handbook of research on gender and marketing ent://SD_ILS/0/SD_ILS:22373 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Dobscha, Susan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Marketing 4.0 : moving from traditional to digital ent://SD_ILS/0/SD_ILS:22104 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> e-Marketing in the South African context ent://SD_ILS/0/SD_ILS:17990 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Bothma, Neels.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> eMarketing : the essential guide to digital marketing ent://SD_ILS/0/SD_ILS:2127 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing success stories : South African case studies ent://SD_ILS/0/SD_ILS:15969 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> EMarketing : the essential guide to online marketing ent://SD_ILS/0/SD_ILS:19912 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Buyer behaviour : understanding consumer psychology and marketing ent://SD_ILS/0/SD_ILS:16096 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing ROI : the path to campaign, customer, and corporate profitability ent://SD_ILS/0/SD_ILS:15813 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Lenskold, James.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/2003001407.html">http://catdir.loc.gov/catdir/bios/mh042/2003001407.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003001407.html">http://catdir.loc.gov/catdir/description/mh031/2003001407.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Key marketing metrics : the 50+ metrics every manager needs to know ent://SD_ILS/0/SD_ILS:22119 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Farris, Paul W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing brands in Africa : perspectives on the evolution of branding in an emerging market ent://SD_ILS/0/SD_ILS:56758 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Appau, Samuelson, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> The brand marketing book : creating, managing, and extending the value of your brand ent://SD_ILS/0/SD_ILS:14665 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds ent://SD_ILS/0/SD_ILS:59193 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Macdonald, Tracy<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:57243 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:22106 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Andrews, J. Craig, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:20590 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding ent://SD_ILS/0/SD_ILS:19007 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Mzimba, Lungiswa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Experiential marketing : secrets, strategies, and success stories from the world's greatest brands ent://SD_ILS/0/SD_ILS:21253 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study ent://SD_ILS/0/SD_ILS:19088 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Rodriques, Shannon.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity ent://SD_ILS/0/SD_ILS:19021 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Carpenter, Emma Jane.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper ent://SD_ILS/0/SD_ILS:21261 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Desforges, Toby.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:337 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The idea writers : copywriting in a new media and marketing era ent://SD_ILS/0/SD_ILS:7231 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Iezzi, Teressa.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Experience the message : how experiential marketing is changing the brand world ent://SD_ILS/0/SD_ILS:3974 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing and the bottom line : the marketing metrics that will pump up cash flow ent://SD_ILS/0/SD_ILS:12696 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Ambler, Tim.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios ent://SD_ILS/0/SD_ILS:6921 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Benun, Ilise, 1961-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing magic : success stories from South Africas's top marketers ent://SD_ILS/0/SD_ILS:13408 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Dorrian, A. P. (A. Paul)<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Winning the greatest game of all : the new era in multi-level marketing ent://SD_ILS/0/SD_ILS:10911 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Ward, Randy.<br/>Format:&#160;Books<br/>Publication Date&#160;1984<br/> Distribution management : the place decision ent://SD_ILS/0/SD_ILS:15605 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Fundamentals of selling : customers for life through service ent://SD_ILS/0/SD_ILS:10113 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Futrell, Charles.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html">http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html">http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2004<br/> To capture and filter information into brand intelligence ent://SD_ILS/0/SD_ILS:18482 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Brands and branding in South Africa : key success stories. ent://SD_ILS/0/SD_ILS:14722 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:59164 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Brand management : A South African Perspective ent://SD_ILS/0/SD_ILS:57750 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Cunningham, Nicole author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing. ent://SD_ILS/0/SD_ILS:57406 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Barlow, DH<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Brand storytelling : put customers at the heart of your brand story ent://SD_ILS/0/SD_ILS:57963 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Rodriguez, Miri, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement ent://SD_ILS/0/SD_ILS:57749 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Rowles, Daniel, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Brand metrics measuring brand efficacy along the customer journey ent://SD_ILS/0/SD_ILS:57210 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kall, Jacek VerfasserIn.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Strategic creativity : a business field guide to advertising, branding, and design ent://SD_ILS/0/SD_ILS:57501 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Landa, Robin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Brand management : A South African Perspective ent://SD_ILS/0/SD_ILS:56202 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Cunningham, Nicole author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:57392 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brand activism from purpose to action ent://SD_ILS/0/SD_ILS:56757 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Sarkar, Christian, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:57572 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Chernev, Alexander, author<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Kellogg on branding in a hyper-connected world ent://SD_ILS/0/SD_ILS:56621 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Tybout, Alice M. &eacute;diteur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital gaming and the advertising landscape ent://SD_ILS/0/SD_ILS:56788 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Hera, Teresa de la, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital you : real personal branding in the virtual age ent://SD_ILS/0/SD_ILS:57503 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Arruda, William, 1961- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:22090 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Small business management : launching and growing entrepreneurial ventures ent://SD_ILS/0/SD_ILS:22262 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> A designer's research manual : succeed in design by knowing your clients + understanding what they really need ent://SD_ILS/0/SD_ILS:21027 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Visocky O'Grady, Jennifer, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:21097 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Context planning and channel innovation : reading pack ent://SD_ILS/0/SD_ILS:17920 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Brand strategy 3 : reading pack. ent://SD_ILS/0/SD_ILS:18717 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Creating a brand identity : a guide for designers ent://SD_ILS/0/SD_ILS:57886 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Slade, Catharine, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Strategic integrated communication ent://SD_ILS/0/SD_ILS:156 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Kasinomics : African informal economies and the people who inhabit them ent://SD_ILS/0/SD_ILS:22339 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Alcock, GG, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Augmented reality law, privacy, and ethics : law, society, and emerging AR technologies ent://SD_ILS/0/SD_ILS:56508 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Wassom, Brian D., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15609 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:60 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Fashion Branding and Consumer Behaviors : Scientific Models ent://SD_ILS/0/SD_ILS:19296 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:56263 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Drewniany, Bonnie L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social media explained : untangling the world's most misunderstood business trend ent://SD_ILS/0/SD_ILS:8455 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Schaefer, Mark W.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> You branding : reinventing your personal identity as a successful brand ent://SD_ILS/0/SD_ILS:15635 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Cijo, Mark, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Brand schizo ent://SD_ILS/0/SD_ILS:16971 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Stopforth, Mike.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Corporate communication ent://SD_ILS/0/SD_ILS:63 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Argenti, Paul A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Fundamentals of branding ent://SD_ILS/0/SD_ILS:124 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Du Toit, Michael, editor.<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Fashion entrepreneur : starting your own fashion business ent://SD_ILS/0/SD_ILS:804 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Burke, Sandra.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The brand book : how to build a profitable brand : fast, effectively and efficiently ent://SD_ILS/0/SD_ILS:10564 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Oosthuizen, Thomas Henry.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Price management ent://SD_ILS/0/SD_ILS:10761 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Machado, Ricardo.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:15597 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Erasmus, Barney.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The graphic designer's business survival guide ent://SD_ILS/0/SD_ILS:57888 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Daniels, Lawrence J., 1942-<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">E-book - Full text from Dawsonera</a> <a href="http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">E-book - Full text from Dawsonera</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Winning the story wars : why those who tell--and live--the best stories will rule the future ent://SD_ILS/0/SD_ILS:5118 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Sachs, Jonah, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brandwashed : tricks companies use to manipulate our minds and persuade us to buy ent://SD_ILS/0/SD_ILS:6004 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Your writing coach : from concept to character, from pitch to publication everything you need to know about writing novels, non-fiction, new media, scripts and short stories ent://SD_ILS/0/SD_ILS:1039 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Wolff, Jurgen, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Event management : putting theory into practice : a South African approach ent://SD_ILS/0/SD_ILS:15634 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Smit, Laricia.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> How to set up &amp; run a fashion label ent://SD_ILS/0/SD_ILS:21459 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Meadows, Toby.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand management ent://SD_ILS/0/SD_ILS:45 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Klopper, H. B., 1974-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Business management for entrepreneurs ent://SD_ILS/0/SD_ILS:15822 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Nieuwenhuizen, C. (Cecile)<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:3267 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2011&#160;2010<br/> The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable &amp; profitable growth ent://SD_ILS/0/SD_ILS:4107 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Geehan, Sean, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html">http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa ent://SD_ILS/0/SD_ILS:15965 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Morris, Michael, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand leadership ent://SD_ILS/0/SD_ILS:44 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Aaker, David A.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2000<br/> Brand management : research, theory and practice ent://SD_ILS/0/SD_ILS:43743 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Heding, Tilde.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The big book of bags, tags, and labels ent://SD_ILS/0/SD_ILS:4139 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Campos, Cristian.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. ent://SD_ILS/0/SD_ILS:13160 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Baskin, Jonathan Salem.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Fashion photography : a complete guide to the tools and techniques of the trade ent://SD_ILS/0/SD_ILS:3352 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Smith, Bruce.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html">http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html">http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:1680 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Buyology : how everything we believe about why we buy is wrong ent://SD_ILS/0/SD_ILS:8139 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Fashion entrepreneur : starting your own fashion business ent://SD_ILS/0/SD_ILS:13206 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Burke, Sandra.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Brand enigma : decoding the secrets of your brand ent://SD_ILS/0/SD_ILS:16212 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Bruce, Duncan, 1951-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Brandscapes : architecture in the experience economy ent://SD_ILS/0/SD_ILS:9912 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Klingmann, Anna.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html">http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> There's a Tsotsi in the boardroom : winning in a hostile world ent://SD_ILS/0/SD_ILS:12012 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Kuzwayo, Muzi.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Jo&euml;l Desgrippes and Marc Gob&eacute; on the emotional brand experience ent://SD_ILS/0/SD_ILS:15991 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Desgrippes, Jo&euml;l.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html">http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> A designer's research manual : succeed in design by knowing your clients and what they really need ent://SD_ILS/0/SD_ILS:11 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Visocky O'Grady, Jennifer.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions ent://SD_ILS/0/SD_ILS:5688 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview ent://SD_ILS/0/SD_ILS:10095 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html">http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:15901 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Barker, Rachel, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Introduction to clothing manufacture ent://SD_ILS/0/SD_ILS:16841 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Cooklin, Gerry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html">http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Small business entrepreneur : guide to running a business ent://SD_ILS/0/SD_ILS:11551 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Burke, Rory, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Purple cow : transform your business by being remarkable ent://SD_ILS/0/SD_ILS:12384 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Godin, Seth.<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2004<br/> The origin of brands : how product evolution creates endless possibilities for new brands ent://SD_ILS/0/SD_ILS:4125 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2004<br/> The graphic design business book ent://SD_ILS/0/SD_ILS:10040 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Crawford, Tad, 1946-<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191860">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191860</a> Excerpt <a href="http://excerpts.cdn.overdrive.com/FormatType-410/2616-1/294/712/BD/GraphicDesignBusinessBook-1139.epub">http://excerpts.cdn.overdrive.com/FormatType-410/2616-1/294/712/BD/GraphicDesignBusinessBook-1139.epub</a> Excerpt <a href="https://samples.overdrive.com/?crid=294712BD-1275-4647-83D7-D8E79F054994&.epub-sample.overdrive.com">https://samples.overdrive.com/?crid=294712BD-1275-4647-83D7-D8E79F054994&.epub-sample.overdrive.com</a> Freading <a href="http://www.freading.com/ebooks/details/r:download/ZnJlYWQxMzM0NQ==">http://www.freading.com/ebooks/details/r:download/ZnJlYWQxMzM0NQ==</a> Google <a href="http://books.google.com/books?id=-BBWAAAAMAAJ">http://books.google.com/books?id=-BBWAAAAMAAJ</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2005<br/> Brand sense : build powerful brands through touch, taste, smell, sight, and sound ent://SD_ILS/0/SD_ILS:15966 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy052/2004056438.html">http://catdir.loc.gov/catdir/toc/fy052/2004056438.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Market-based management : strategies for growing customer value and profitability ent://SD_ILS/0/SD_ILS:19913 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Best, Roger J.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Warriors on the high wire : the balancing act of brand leadership in the twenty-first century ent://SD_ILS/0/SD_ILS:12055 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Gilmore, Fiona.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2001<br/> Universal principles of design ent://SD_ILS/0/SD_ILS:16142 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Lidwell, William.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip043/2003009384.html">http://catdir.loc.gov/catdir/toc/ecip043/2003009384.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2003009384-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2003009384-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2003009384-d.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2003009384-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Beyond disruption : changing the rules in the marketplace ent://SD_ILS/0/SD_ILS:13006 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The creative business guide to running a graphic design business ent://SD_ILS/0/SD_ILS:10635 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Foote, Cameron S.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Positioning : the battle for your mind ent://SD_ILS/0/SD_ILS:15683 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Ries, Al.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html">http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html">http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html">http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Cybershops ent://SD_ILS/0/SD_ILS:10240 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Gerdes, Claudia.<br/><a href="http://www.cybershoppers.de">Access related website</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Revival of the fittest : digital versions of classic typefaces ent://SD_ILS/0/SD_ILS:16515 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Annand, Carolyn.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Eating the big fish : how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:14772 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Visual culture : the reader ent://SD_ILS/0/SD_ILS:16446 2025-10-09T21:15:08Z 2025-10-09T21:15:08Z by&#160;Evans, Jessica.<br/>Table of contents <a href="http://content.ub.hu-berlin.de/monographs/toc/ethnologie/BV012633376.pdf">kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0658/99230249-t.html">http://catdir.loc.gov/catdir/enhancements/fy0658/99230249-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0658/99230249-d.html">http://catdir.loc.gov/catdir/enhancements/fy0658/99230249-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/>