Search Results for MARKETING. - Narrowed by: Short LoansSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMARKETING.$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253ASHORT-LOAN$002509Short$002bLoans$0026ps$003d300?dt=list2025-10-08T20:43:34ZMarketing management.ent://SD_ILS/0/SD_ILS:166212025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip.<br/>Format: Video disc<br/>Publication Date 2009<br/>Digital marketingent://SD_ILS/0/SD_ILS:223872025-10-08T20:43:34Z2025-10-08T20:43:34Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2019<br/>International marketingent://SD_ILS/0/SD_ILS:165542025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cateora, Philip R.<br/>Format: Electronic Resources<br/>Publication Date 2005<br/>International marketingent://SD_ILS/0/SD_ILS:130592025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cateora, Philip R.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing researchent://SD_ILS/0/SD_ILS:174962025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2005<br/>Basic marketingent://SD_ILS/0/SD_ILS:66112025-10-08T20:43:34Z2025-10-08T20:43:34Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 2010<br/>Email Marketingent://SD_ILS/0/SD_ILS:591782025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bester, Petri.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing research.ent://SD_ILS/0/SD_ILS:562242025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wiid, JA.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing researchent://SD_ILS/0/SD_ILS:178132025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wiid, Jan.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing researchent://SD_ILS/0/SD_ILS:164072025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wiid, Jan.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing management.ent://SD_ILS/0/SD_ILS:1772025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing researchent://SD_ILS/0/SD_ILS:159182025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wiid, Jan.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-10-08T20:43:34Z2025-10-08T20:43:34Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-10-08T20:43:34Z2025-10-08T20:43:34Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:209202025-10-08T20:43:34Z2025-10-08T20:43:34Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:219202025-10-08T20:43:34Z2025-10-08T20:43:34Zby Marshall, Greg W.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing researchent://SD_ILS/0/SD_ILS:1952025-10-08T20:43:34Z2025-10-08T20:43:34Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2013<br/>International marketingent://SD_ILS/0/SD_ILS:902025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bothma, Cornelius (DE-601)602081548<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/667182799.pdf">http://www.gbv.de/dms/zbw/667182799.pdf</a><br/>Format: Books<br/>Publication Date 2011<br/>Marketing researchent://SD_ILS/0/SD_ILS:4332025-10-08T20:43:34Z2025-10-08T20:43:34Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2011<br/>International marketing.ent://SD_ILS/0/SD_ILS:174992025-10-08T20:43:34Z2025-10-08T20:43:34Zby Ghauri, Pervez N., 1948-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing researchent://SD_ILS/0/SD_ILS:159582025-10-08T20:43:34Z2025-10-08T20:43:34Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing ROIent://SD_ILS/0/SD_ILS:65262025-10-08T20:43:34Z2025-10-08T20:43:34Zby Lenskold, James D.<br/>Format: Books<br/>Publication Date 2003<br/>Services marketingent://SD_ILS/0/SD_ILS:103672025-10-08T20:43:34Z2025-10-08T20:43:34Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1996<br/>Marketing strategy & managementent://SD_ILS/0/SD_ILS:573792025-10-08T20:43:34Z2025-10-08T20:43:34Zby Phillips, Diane M., author.<br/>Format: Books<br/>Publication Date 2023<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:210992025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2017<br/>Principles of marketingent://SD_ILS/0/SD_ILS:5392025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:20052025-10-08T20:43:34Z2025-10-08T20:43:34Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-10-08T20:43:34Z2025-10-08T20:43:34Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing for tourisment://SD_ILS/0/SD_ILS:21032025-10-08T20:43:34Z2025-10-08T20:43:34Zby Holloway, J. Christopher.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing your productent://SD_ILS/0/SD_ILS:197962025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cyr, Donald G.<br/>Format: Books<br/>Publication Date 2003<br/>Marketing for entrepreneursent://SD_ILS/0/SD_ILS:1692025-10-08T20:43:34Z2025-10-08T20:43:34Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 2002<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-10-08T20:43:34Z2025-10-08T20:43:34Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Mastering fashion marketingent://SD_ILS/0/SD_ILS:110862025-10-08T20:43:34Z2025-10-08T20:43:34Zby Jackson, Tim, 1963-<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing : fresh perspectivesent://SD_ILS/0/SD_ILS:74452025-10-08T20:43:34Z2025-10-08T20:43:34Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2006<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-10-08T20:43:34Z2025-10-08T20:43:34Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-10-08T20:43:34Z2025-10-08T20:43:34Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-10-08T20:43:34Z2025-10-08T20:43:34Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Social media marketingent://SD_ILS/0/SD_ILS:3612025-10-08T20:43:34Z2025-10-08T20:43:34Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2014<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:20772025-10-08T20:43:34Z2025-10-08T20:43:34Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2012<br/>BUSINESS-TO-BUSINESS MARKETING.ent://SD_ILS/0/SD_ILS:560572025-10-08T20:43:34Z2025-10-08T20:43:34Zby Makhitha, KM.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing your own businessent://SD_ILS/0/SD_ILS:37802025-10-08T20:43:34Z2025-10-08T20:43:34Zby Baptiste, Annie.<br/>Format: Books<br/>Publication Date 2011<br/>Business-to-business marketingent://SD_ILS/0/SD_ILS:591972025-10-08T20:43:34Z2025-10-08T20:43:34Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2025<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:552432025-10-08T20:43:34Z2025-10-08T20:43:34Zby Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>Business-to-business marketingent://SD_ILS/0/SD_ILS:222912025-10-08T20:43:34Z2025-10-08T20:43:34Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2016<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-10-08T20:43:34Z2025-10-08T20:43:34Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Essentials of marketing researchent://SD_ILS/0/SD_ILS:495292025-10-08T20:43:34Z2025-10-08T20:43:34Zby Hair, Joseph F., 1944-<br/>Format: Books<br/>Publication Date 2013<br/>Financial aspects of marketingent://SD_ILS/0/SD_ILS:159762025-10-08T20:43:34Z2025-10-08T20:43:34Zby Schmidt, Ruth A.<br/>Format: Books<br/>Publication Date 1996<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:575882025-10-08T20:43:34Z2025-10-08T20:43:34Zby Percy, Larry Verfasser. (DE-588)170799492<br/>Format: Books<br/>Publication Date 2023<br/>MARKETING MANAGEMENT, GLOBAL EDITION.ent://SD_ILS/0/SD_ILS:566362025-10-08T20:43:34Z2025-10-08T20:43:34Zby KOTLER, PHILIP. KELLER, KEVIN.<br/>Format: Books<br/>Publication Date 2022 2021<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:215072025-10-08T20:43:34Z2025-10-08T20:43:34Zby Blythe, Jim.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:3982025-10-08T20:43:34Z2025-10-08T20:43:34Zby Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Internet marketing : readings and online resourcesent://SD_ILS/0/SD_ILS:106642025-10-08T20:43:34Z2025-10-08T20:43:34Zby Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:591962025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cant, Michael<br/>Format: Books<br/>Publication Date 2025<br/>eMarketing : Marketing in the digital worldent://SD_ILS/0/SD_ILS:577192025-10-08T20:43:34Z2025-10-08T20:43:34Zby Gowpall, Yathika<br/>Format: Books<br/>Publication Date 2024 2011<br/>Digital marketing: Trends and Developmentsent://SD_ILS/0/SD_ILS:579352025-10-08T20:43:34Z2025-10-08T20:43:34Zby Yathika, Gowpall<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:576252025-10-08T20:43:34Z2025-10-08T20:43:34Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2024<br/>International marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:577112025-10-08T20:43:34Z2025-10-08T20:43:34Zby Gowpall, Yathika 1949-<br/>Format: Books<br/>Publication Date 2024<br/>Experiential Marketing : integrated theory & strategic application.ent://SD_ILS/0/SD_ILS:569572025-10-08T20:43:34Z2025-10-08T20:43:34Zby Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format: Books<br/>Publication Date 2022<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:570772025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2022<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketing : a strategic approach.ent://SD_ILS/0/SD_ILS:569522025-10-08T20:43:34Z2025-10-08T20:43:34Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-10-08T20:43:34Z2025-10-08T20:43:34Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-10-08T20:43:34Z2025-10-08T20:43:34Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:224482025-10-08T20:43:34Z2025-10-08T20:43:34Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102025-10-08T20:43:34Z2025-10-08T20:43:34Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:557892025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing fashion : strategy, branding and promotionent://SD_ILS/0/SD_ILS:1682025-10-08T20:43:34Z2025-10-08T20:43:34Zby Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-10-08T20:43:34Z2025-10-08T20:43:34Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:219652025-10-08T20:43:34Z2025-10-08T20:43:34Zby Brink, A. (Annekie)<br/>Format: Books<br/>Publication Date 2014<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-10-08T20:43:34Z2025-10-08T20:43:34Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-10-08T20:43:34Z2025-10-08T20:43:34Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Contemporary retail and marketing case studiesent://SD_ILS/0/SD_ILS:58232025-10-08T20:43:34Z2025-10-08T20:43:34Zby Van Heerden, Neels, 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-10-08T20:43:34Z2025-10-08T20:43:34Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>UnMarketing : stop marketing. Start engagingent://SD_ILS/0/SD_ILS:57302025-10-08T20:43:34Z2025-10-08T20:43:34Zby Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format: Books<br/>Publication Date 2012<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:20742025-10-08T20:43:34Z2025-10-08T20:43:34Zby George, Richard, 1968-<br/>Format: Books<br/>Publication Date 2011<br/>Fashion marketing : theory, principles, & practiceent://SD_ILS/0/SD_ILS:1202025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bickle, Marianne C.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:160082025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:179662025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-10-08T20:43:34Z2025-10-08T20:43:34Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Unmarketing : stop marketing. Start engaging.ent://SD_ILS/0/SD_ILS:96282025-10-08T20:43:34Z2025-10-08T20:43:34Zby Stratten, Scott.<br/>Format: Books<br/>Publication Date 2010<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:159712025-10-08T20:43:34Z2025-10-08T20:43:34Zby Hutt, Michael D.<br/>Format: Regular print<br/>Publication Date 2010<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:16682025-10-08T20:43:34Z2025-10-08T20:43:34Zby George, Richard<br/>Format: Books<br/>Publication Date 2008<br/>Marketing research : a practical approachent://SD_ILS/0/SD_ILS:84072025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kolb, Bonita M.<br/>Format: Books<br/>Publication Date 2008<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-10-08T20:43:34Z2025-10-08T20:43:34Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>Online marketing : a customer-led approachent://SD_ILS/0/SD_ILS:2452025-10-08T20:43:34Z2025-10-08T20:43:34Zby Gay, Richard.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Introduction to travel and tourism marketingent://SD_ILS/0/SD_ILS:165282025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bennett, J. A. (J. Alf)<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009837446&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009837446&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:166872025-10-08T20:43:34Z2025-10-08T20:43:34Zby Mullins, John W. (John Walker)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:74212025-10-08T20:43:34Z2025-10-08T20:43:34Zby Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a>
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>Principles of marketing for a digital ageent://SD_ILS/0/SD_ILS:573782025-10-08T20:43:34Z2025-10-08T20:43:34Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-10-08T20:43:34Z2025-10-08T20:43:34Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-10-08T20:43:34Z2025-10-08T20:43:34Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Introduction to marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:551922025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cunningham, Nicole.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing 4.0 : moving from traditional to digitalent://SD_ILS/0/SD_ILS:221042025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>e-Marketing in the South African contextent://SD_ILS/0/SD_ILS:179902025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2015<br/>eMarketing : the essential guide to digital marketingent://SD_ILS/0/SD_ILS:21272025-10-08T20:43:34Z2025-10-08T20:43:34Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-10-08T20:43:34Z2025-10-08T20:43:34Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:159692025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>EMarketing : the essential guide to online marketingent://SD_ILS/0/SD_ILS:81072025-10-08T20:43:34Z2025-10-08T20:43:34Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2008<br/>Marketing ROI : the path to campaign, customer, and corporate profitabilityent://SD_ILS/0/SD_ILS:158132025-10-08T20:43:34Z2025-10-08T20:43:34Zby Lenskold, James.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/2003001407.html">http://catdir.loc.gov/catdir/bios/mh042/2003001407.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003001407.html">http://catdir.loc.gov/catdir/description/mh031/2003001407.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:221192025-10-08T20:43:34Z2025-10-08T20:43:34Zby Farris, Paul W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing brands in Africa : perspectives on the evolution of branding in an emerging marketent://SD_ILS/0/SD_ILS:567582025-10-08T20:43:34Z2025-10-08T20:43:34Zby Appau, Samuelson, editor.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-10-08T20:43:34Z2025-10-08T20:43:34Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>Marketing management : a strategic approach with a global orientationent://SD_ILS/0/SD_ILS:166682025-10-08T20:43:34Z2025-10-08T20:43:34Zby Boyd, Harper W.<br/>Format: Books<br/>Publication Date 1998<br/>EMarketing eXcellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:132202025-10-08T20:43:34Z2025-10-08T20:43:34Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2008<br/>The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Mindsent://SD_ILS/0/SD_ILS:591932025-10-08T20:43:34Z2025-10-08T20:43:34Zby Macdonald, Tracy<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-10-08T20:43:34Z2025-10-08T20:43:34Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-10-08T20:43:34Z2025-10-08T20:43:34Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>Marketing research : using analytics to develop market insightsent://SD_ILS/0/SD_ILS:576142025-10-08T20:43:34Z2025-10-08T20:43:34Zby McDaniel, Carl, Jr., 1941- author.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:561282025-10-08T20:43:34Z2025-10-08T20:43:34Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-10-08T20:43:34Z2025-10-08T20:43:34Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:221062025-10-08T20:43:34Z2025-10-08T20:43:34Zby Andrews, J. Craig, author.<br/>Format: Books<br/>Publication Date 2018<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-08T20:43:34Z2025-10-08T20:43:34Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-10-08T20:43:34Z2025-10-08T20:43:34Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Business to business marketing management : a global perspectiveent://SD_ILS/0/SD_ILS:218852025-10-08T20:43:34Z2025-10-08T20:43:34Zby Zimmerman, Alan S., 1942- author.<br/>Format: Books<br/>Publication Date 2017<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-10-08T20:43:34Z2025-10-08T20:43:34Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-10-08T20:43:34Z2025-10-08T20:43:34Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-10-08T20:43:34Z2025-10-08T20:43:34Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-10-08T20:43:34Z2025-10-08T20:43:34Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-10-08T20:43:34Z2025-10-08T20:43:34Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442025-10-08T20:43:34Z2025-10-08T20:43:34Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-10-08T20:43:34Z2025-10-08T20:43:34Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512025-10-08T20:43:34Z2025-10-08T20:43:34Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The best digital marketing campaigns in the world IIent://SD_ILS/0/SD_ILS:221672025-10-08T20:43:34Z2025-10-08T20:43:34Zby Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Strategic marketing : theory and aplication for competitive advantageent://SD_ILS/0/SD_ILS:97782025-10-08T20:43:34Z2025-10-08T20:43:34Zby Venter, Peet.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-10-08T20:43:34Z2025-10-08T20:43:34Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-10-08T20:43:34Z2025-10-08T20:43:34Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-10-08T20:43:34Z2025-10-08T20:43:34Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>The small business online marketing handbook : converting online conversations to offline salesent://SD_ILS/0/SD_ILS:569542025-10-08T20:43:34Z2025-10-08T20:43:34Zby Tsai, Annie, 1979-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg</a><br/>Format: Books<br/>Publication Date 2013<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-10-08T20:43:34Z2025-10-08T20:43:34Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-10-08T20:43:34Z2025-10-08T20:43:34Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Capeent://SD_ILS/0/SD_ILS:192082025-10-08T20:43:34Z2025-10-08T20:43:34Zby Smit, Justin.<br/>Format: Manuscript<br/>Publication Date 2013<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-10-08T20:43:34Z2025-10-08T20:43:34Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-10-08T20:43:34Z2025-10-08T20:43:34Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822025-10-08T20:43:34Z2025-10-08T20:43:34Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plasconent://SD_ILS/0/SD_ILS:189322025-10-08T20:43:34Z2025-10-08T20:43:34Zby Mare, Kathy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africaent://SD_ILS/0/SD_ILS:189402025-10-08T20:43:34Z2025-10-08T20:43:34Zby Malan, Philippus.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-10-08T20:43:34Z2025-10-08T20:43:34Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadershipent://SD_ILS/0/SD_ILS:9232025-10-08T20:43:34Z2025-10-08T20:43:34Zby Gillis, Tamara L.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/644625775.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2011<br/>The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketingent://SD_ILS/0/SD_ILS:189042025-10-08T20:43:34Z2025-10-08T20:43:34Zby Van Zyl, Abraham Johannes.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:174272025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Digital marketing 1B /Indepent Institute of Education (IIE).ent://SD_ILS/0/SD_ILS:187662025-10-08T20:43:34Z2025-10-08T20:43:34Zby Ashwin, S.<br/>Format: Books<br/>Publication Date 2010<br/>The idea writers : copywriting in a new media and marketing eraent://SD_ILS/0/SD_ILS:72312025-10-08T20:43:34Z2025-10-08T20:43:34Zby Iezzi, Teressa.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html</a><br/>Format: Books<br/>Publication Date 2010<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:159492025-10-08T20:43:34Z2025-10-08T20:43:34Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Measuring marketing : 103 key metrics every marketer needsent://SD_ILS/0/SD_ILS:57062025-10-08T20:43:34Z2025-10-08T20:43:34Zby Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directlyent://SD_ILS/0/SD_ILS:57172025-10-08T20:43:34Z2025-10-08T20:43:34Zby Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-10-08T20:43:34Z2025-10-08T20:43:34Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Experience the message : how experiential marketing is changing the brand worldent://SD_ILS/0/SD_ILS:39742025-10-08T20:43:34Z2025-10-08T20:43:34Zby Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-10-08T20:43:34Z2025-10-08T20:43:34Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing and the bottom line : the marketing metrics that will pump up cash flowent://SD_ILS/0/SD_ILS:126962025-10-08T20:43:34Z2025-10-08T20:43:34Zby Ambler, Tim.<br/>Format: Books<br/>Publication Date 2003<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-10-08T20:43:34Z2025-10-08T20:43:34Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:133002025-10-08T20:43:34Z2025-10-08T20:43:34Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 2008<br/>Black diamond unearthing South Africa's new black middle class.ent://SD_ILS/0/SD_ILS:193122025-10-08T20:43:34Z2025-10-08T20:43:34Zby UCT Unilever Institute of Strategic Marketing.<br/>Format: Books<br/>Publication Date 2006 200<br/>Distribution management : the place decisionent://SD_ILS/0/SD_ILS:156052025-10-08T20:43:34Z2025-10-08T20:43:34Zby Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:123162025-10-08T20:43:34Z2025-10-08T20:43:34Zby Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Product managementent://SD_ILS/0/SD_ILS:197932025-10-08T20:43:34Z2025-10-08T20:43:34Zby Jooste, C. J.<br/>Format: Books<br/>Publication Date 2002<br/>Economics : principles and practiceent://SD_ILS/0/SD_ILS:139122025-10-08T20:43:34Z2025-10-08T20:43:34Zby Black, P. A. (Philip A.)<br/>Format: Books<br/>Publication Date 2000<br/>Brands and branding in South Africa : key success stories.ent://SD_ILS/0/SD_ILS:147222025-10-08T20:43:34Z2025-10-08T20:43:34ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital advertisingent://SD_ILS/0/SD_ILS:591302025-10-08T20:43:34Z2025-10-08T20:43:34Zby Gowpall, Yathika.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-10-08T20:43:34Z2025-10-08T20:43:34Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Toursim: a South African perspectiveent://SD_ILS/0/SD_ILS:572812025-10-08T20:43:34Z2025-10-08T20:43:34Zby Geldenhuys, L.<br/>Format: Books<br/>Publication Date 2023<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:578732025-10-08T20:43:34Z2025-10-08T20:43:34Zby Erasmus, Barney, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Brand storytelling : put customers at the heart of your brand storyent://SD_ILS/0/SD_ILS:579632025-10-08T20:43:34Z2025-10-08T20:43:34Zby Rodriguez, Miri, author.<br/>Format: Books<br/>Publication Date 2023<br/>SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.ent://SD_ILS/0/SD_ILS:574062025-10-08T20:43:34Z2025-10-08T20:43:34Zby Barlow, DH<br/>Format: Books<br/>Publication Date 2023<br/>Principles of supply chain management : a balanced approachent://SD_ILS/0/SD_ILS:577362025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wisner, Joel D., author.<br/>Format: Books<br/>Publication Date 2023<br/>Search engine optimization all-in-one for dummiesent://SD_ILS/0/SD_ILS:569532025-10-08T20:43:34Z2025-10-08T20:43:34Zby Clay, Bruce (Writer on search engine optimization), author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2022<br/>Event management : a professional and developmental approachent://SD_ILS/0/SD_ILS:569892025-10-08T20:43:34Z2025-10-08T20:43:34Zby Tassiopoulos, Dimitri.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-10-08T20:43:34Z2025-10-08T20:43:34Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-10-08T20:43:34Z2025-10-08T20:43:34Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-10-08T20:43:34Z2025-10-08T20:43:34Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-10-08T20:43:34Z2025-10-08T20:43:34Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Public Relations: principles and practiceent://SD_ILS/0/SD_ILS:60082025-10-08T20:43:34Z2025-10-08T20:43:34Zby Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format: Books<br/>Publication Date 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-10-08T20:43:34Z2025-10-08T20:43:34Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Crafting and executing strategy : the quest for competitive advantage: concepts and casesent://SD_ILS/0/SD_ILS:558042025-10-08T20:43:34Z2025-10-08T20:43:34Zby Thompson, Arthur A., 1940- author.<br/>Format: Books<br/>Publication Date 2020<br/>The copywriter's handbook : a step-by-step guide to writing copy that sellsent://SD_ILS/0/SD_ILS:560442025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:561562025-10-08T20:43:34Z2025-10-08T20:43:34Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2020<br/>Entrepreneurship : the practice and mindsetent://SD_ILS/0/SD_ILS:570602025-10-08T20:43:34Z2025-10-08T20:43:34Zby Neck, Heidi M., author.<br/>Format: Books<br/>Publication Date 2020<br/>Brand activism from purpose to actionent://SD_ILS/0/SD_ILS:567572025-10-08T20:43:34Z2025-10-08T20:43:34Zby Sarkar, Christian, author.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-10-08T20:43:34Z2025-10-08T20:43:34Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Digital gaming and the advertising landscapeent://SD_ILS/0/SD_ILS:567882025-10-08T20:43:34Z2025-10-08T20:43:34Zby Hera, Teresa de la, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Principles of supply chain management : a balanced approachent://SD_ILS/0/SD_ILS:568162025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wisner, Joel D., author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-10-08T20:43:34Z2025-10-08T20:43:34Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour.ent://SD_ILS/0/SD_ILS:554932025-10-08T20:43:34Z2025-10-08T20:43:34Zby Sethna, Zubin, author.<br/>Format: Books<br/>Publication Date 2019<br/>Entrepreneurship : how to start and grow your own businessent://SD_ILS/0/SD_ILS:563312025-10-08T20:43:34Z2025-10-08T20:43:34Zby Tracy, Brian, author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-10-08T20:43:34Z2025-10-08T20:43:34Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Kellogg on branding in a hyper-connected worldent://SD_ILS/0/SD_ILS:566212025-10-08T20:43:34Z2025-10-08T20:43:34Zby Tybout, Alice M. éditeur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Toursim: a South African perspectiveent://SD_ILS/0/SD_ILS:567192025-10-08T20:43:34Z2025-10-08T20:43:34Zby Geldenhuys, L.<br/>Format: Books<br/>Publication Date 2019<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:214372025-10-08T20:43:34Z2025-10-08T20:43:34Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2018<br/>Events management : an introductionent://SD_ILS/0/SD_ILS:216372025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bladen, Charles, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:220902025-10-08T20:43:34Z2025-10-08T20:43:34Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2018<br/>Entrepreneurship : successfully launching new venturesent://SD_ILS/0/SD_ILS:560322025-10-08T20:43:34Z2025-10-08T20:43:34Zby Barringer, Bruce R., author.<br/>Format: Books<br/>Publication Date 2018<br/>Principles and concepts of behavioral medicine : a global handbookent://SD_ILS/0/SD_ILS:562692025-10-08T20:43:34Z2025-10-08T20:43:34Zby Fisher, Edwin B., 1946- editor.<br/>Format: Books<br/>Publication Date 2018<br/>A designer's research manual : succeed in design by knowing your clients + understanding what they really needent://SD_ILS/0/SD_ILS:210272025-10-08T20:43:34Z2025-10-08T20:43:34Zby Visocky O'Grady, Jennifer, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-10-08T20:43:34Z2025-10-08T20:43:34Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-10-08T20:43:34Z2025-10-08T20:43:34Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>Exploring public relations : global strategic communicationent://SD_ILS/0/SD_ILS:223812025-10-08T20:43:34Z2025-10-08T20:43:34Zby Tench, Ralph, author.<br/>Format: Books<br/>Publication Date 2017<br/>Practice of public relationsent://SD_ILS/0/SD_ILS:558762025-10-08T20:43:34Z2025-10-08T20:43:34Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2017<br/>Brand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-10-08T20:43:34Z2025-10-08T20:43:34Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>The impact of technology on brandingent://SD_ILS/0/SD_ILS:210872025-10-08T20:43:34Z2025-10-08T20:43:34Zby Myers, Brady Hudson.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-10-08T20:43:34Z2025-10-08T20:43:34Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Creating a brand identity : a guide for designersent://SD_ILS/0/SD_ILS:578862025-10-08T20:43:34Z2025-10-08T20:43:34Zby Slade, Catharine, author.<br/>Format: Books<br/>Publication Date 2016<br/>The brand book : Mauritius 2016ent://SD_ILS/0/SD_ILS:177792025-10-08T20:43:34Z2025-10-08T20:43:34Zby Lama, Ravin.<br/>Format: Books<br/>Publication Date 2016<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-10-08T20:43:34Z2025-10-08T20:43:34Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-10-08T20:43:34Z2025-10-08T20:43:34Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Supply chain management : strategy, planning, and operationent://SD_ILS/0/SD_ILS:158602025-10-08T20:43:34Z2025-10-08T20:43:34Zby Chopra, Sunil, 1960-<br/>Format: Books<br/>Publication Date 2016<br/>Business casesent://SD_ILS/0/SD_ILS:13012025-10-08T20:43:34Z2025-10-08T20:43:34Zby Rudansky-Kloppers, Sharon, author.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of supply chain managementent://SD_ILS/0/SD_ILS:219602025-10-08T20:43:34Z2025-10-08T20:43:34Zby Crandall, Richard E., 1930-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1728763&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1728763&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Kasinomics : African informal economies and the people who inhabit thement://SD_ILS/0/SD_ILS:223392025-10-08T20:43:34Z2025-10-08T20:43:34Zby Alcock, GG, author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-08T20:43:34Z2025-10-08T20:43:34Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Strategic integrated communicationent://SD_ILS/0/SD_ILS:1562025-10-08T20:43:34Z2025-10-08T20:43:34Zby Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-10-08T20:43:34Z2025-10-08T20:43:34Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-10-08T20:43:34Z2025-10-08T20:43:34Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:472025-10-08T20:43:34Z2025-10-08T20:43:34Zby Van Noordwyk, A.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Augmented reality law, privacy, and ethics : law, society, and emerging AR technologiesent://SD_ILS/0/SD_ILS:565082025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wassom, Brian D., author.<br/>Format: Books<br/>Publication Date 2015<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-10-08T20:43:34Z2025-10-08T20:43:34Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>Fundamentals of selling : customers for life through serviceent://SD_ILS/0/SD_ILS:108132025-10-08T20:43:34Z2025-10-08T20:43:34Zby Futrell, Charles.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html</a><br/>Format: Books<br/>Publication Date 2014<br/>Brand schizoent://SD_ILS/0/SD_ILS:169712025-10-08T20:43:34Z2025-10-08T20:43:34Zby Stopforth, Mike.<br/>Format: Books<br/>Publication Date 2014<br/>Tourism : a modern synthesisent://SD_ILS/0/SD_ILS:557912025-10-08T20:43:34Z2025-10-08T20:43:34Zby Page, Stephen, 1963- author.<br/>Format: Books<br/>Publication Date 2014<br/>Customer serviceent://SD_ILS/0/SD_ILS:558712025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cant, M. C. (Michael Colin), 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>International business : the challenges of globalizationent://SD_ILS/0/SD_ILS:559992025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wild, John J.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-10-08T20:43:34Z2025-10-08T20:43:34Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>You branding : reinventing your personal identity as a successful brandent://SD_ILS/0/SD_ILS:156352025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cijo, Mark, author.<br/>Format: Books<br/>Publication Date 2014<br/>Sales management for tourisment://SD_ILS/0/SD_ILS:177502025-10-08T20:43:34Z2025-10-08T20:43:34Zby Van Nieuwenhuizen, P. J. J.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-10-08T20:43:34Z2025-10-08T20:43:34Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Social media explained : untangling the world's most misunderstood business trendent://SD_ILS/0/SD_ILS:84552025-10-08T20:43:34Z2025-10-08T20:43:34Zby Schaefer, Mark W.<br/>Format: Books<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-10-08T20:43:34Z2025-10-08T20:43:34Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-10-08T20:43:34Z2025-10-08T20:43:34Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>Price managementent://SD_ILS/0/SD_ILS:107612025-10-08T20:43:34Z2025-10-08T20:43:34Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 2013<br/>Distribution managementent://SD_ILS/0/SD_ILS:107702025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wiid, Jan.<br/>Format: Books<br/>Publication Date 2013<br/>Concepts in enterprise resource planningent://SD_ILS/0/SD_ILS:558722025-10-08T20:43:34Z2025-10-08T20:43:34Zby Monk, Ellen F.<br/>Format: Books<br/>Publication Date 2013<br/>The graphic designer's business survival guideent://SD_ILS/0/SD_ILS:578882025-10-08T20:43:34Z2025-10-08T20:43:34Zby Daniels, Lawrence J., 1942-<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">E-book - Full text from Dawsonera</a>
<a href="http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">E-book - Full text from Dawsonera</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426</a><br/>Format: Books<br/>Publication Date 2013<br/>Fundamentals of brandingent://SD_ILS/0/SD_ILS:1242025-10-08T20:43:34Z2025-10-08T20:43:34Zby Du Toit, Michael, editor.<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:21872025-10-08T20:43:34Z2025-10-08T20:43:34Zby Shone, Anton, author.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:155972025-10-08T20:43:34Z2025-10-08T20:43:34Zby Erasmus, Barney.<br/>Format: Books<br/>Publication Date 2013<br/>Sales management for tourism. Textbookent://SD_ILS/0/SD_ILS:178782025-10-08T20:43:34Z2025-10-08T20:43:34Zby Van Nieuwenhuizen, P. J. J.<br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:191462025-10-08T20:43:34Z2025-10-08T20:43:34Zby Barker, Rachel, 1958- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2013<br/>Corporate communicationent://SD_ILS/0/SD_ILS:632025-10-08T20:43:34Z2025-10-08T20:43:34Zby Argenti, Paul A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-10-08T20:43:34Z2025-10-08T20:43:34Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Fashion entrepreneur : starting your own fashion businessent://SD_ILS/0/SD_ILS:8042025-10-08T20:43:34Z2025-10-08T20:43:34Zby Burke, Sandra.<br/>Format: Books<br/>Publication Date 2013<br/>The photographer's MBA : everything you need to know for your photography businessent://SD_ILS/0/SD_ILS:98452025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cincotta, Sal.<br/>Format: Books<br/>Publication Date 2013<br/>This is PR : the realities of public relationsent://SD_ILS/0/SD_ILS:98542025-10-08T20:43:34Z2025-10-08T20:43:34Zby Newsom, Doug.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-10-08T20:43:34Z2025-10-08T20:43:34Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Supply chain management : strategy, planning, and operationent://SD_ILS/0/SD_ILS:158512025-10-08T20:43:34Z2025-10-08T20:43:34Zby Chopra, Sunil, 1960-<br/>Format: Books<br/>Publication Date 2013 2012<br/>Service management : an integrated approachent://SD_ILS/0/SD_ILS:160232025-10-08T20:43:34Z2025-10-08T20:43:34Zby Looy, Bart van.<br/>Format: Books<br/>Publication Date 2013 2011<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-10-08T20:43:34Z2025-10-08T20:43:34Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Introduction to business management : fresh perspectivesent://SD_ILS/0/SD_ILS:160502025-10-08T20:43:34Z2025-10-08T20:43:34Zby Botha, Stephné.<br/>Format: Books<br/>Publication Date 2012<br/>How to set up & run a fashion labelent://SD_ILS/0/SD_ILS:214592025-10-08T20:43:34Z2025-10-08T20:43:34Zby Meadows, Toby.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2012<br/>Your writing coach : from concept to character, from pitch to publication everything you need to know about writing novels, non-fiction, new media, scripts and short storiesent://SD_ILS/0/SD_ILS:10392025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wolff, Jurgen, 1956-<br/>Format: Books<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-10-08T20:43:34Z2025-10-08T20:43:34Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-10-08T20:43:34Z2025-10-08T20:43:34Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Event management : putting theory into practice : a South African approachent://SD_ILS/0/SD_ILS:156342025-10-08T20:43:34Z2025-10-08T20:43:34Zby Smit, Laricia.<br/>Format: Books<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-10-08T20:43:34Z2025-10-08T20:43:34Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring of the use of design thinking by Cape Town based organisationsent://SD_ILS/0/SD_ILS:189212025-10-08T20:43:34Z2025-10-08T20:43:34Zby Nell, Stephan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Red Bull's "Superman Seat Grab" over the South African energy drink marketent://SD_ILS/0/SD_ILS:189262025-10-08T20:43:34Z2025-10-08T20:43:34Zby Harrison, Craig Rhodes.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term successent://SD_ILS/0/SD_ILS:189272025-10-08T20:43:34Z2025-10-08T20:43:34Zby Van Rensburg, Rigard Janse.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292025-10-08T20:43:34Z2025-10-08T20:43:34Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africaent://SD_ILS/0/SD_ILS:189302025-10-08T20:43:34Z2025-10-08T20:43:34Zby Keown, Lisa Robyn.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Winning is silver, branding is gold : an investigation of professional triathletes personal brand managementent://SD_ILS/0/SD_ILS:189312025-10-08T20:43:34Z2025-10-08T20:43:34Zby Walther, Kathrin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>BFF*? : a study exploring the complementary relationship between print magazines and the new media counterpartsent://SD_ILS/0/SD_ILS:189352025-10-08T20:43:34Z2025-10-08T20:43:34Zby Reyneke, Rolene.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-10-08T20:43:34Z2025-10-08T20:43:34Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-10-08T20:43:34Z2025-10-08T20:43:34Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382025-10-08T20:43:34Z2025-10-08T20:43:34Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Barbie : from a friend to a friendent://SD_ILS/0/SD_ILS:189392025-10-08T20:43:34Z2025-10-08T20:43:34Zby Haupt, Kelly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industryent://SD_ILS/0/SD_ILS:189412025-10-08T20:43:34Z2025-10-08T20:43:34Zby Dobie, Kaylee Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Determine the role and effect a brand champion has on a company's brand equity in the aviation industryent://SD_ILS/0/SD_ILS:189422025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bain, Gareth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case studyent://SD_ILS/0/SD_ILS:189462025-10-08T20:43:34Z2025-10-08T20:43:34Zby Cook, Carla Maree.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-10-08T20:43:34Z2025-10-08T20:43:34Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:159502025-10-08T20:43:34Z2025-10-08T20:43:34Zby Van Zyl, J.<br/>Format: Books<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-08T20:43:34Z2025-10-08T20:43:34Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-10-08T20:43:34Z2025-10-08T20:43:34Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Crouch, touch, to not engage : the scrum between advertisers and PVRent://SD_ILS/0/SD_ILS:189132025-10-08T20:43:34Z2025-10-08T20:43:34Zby Whitehead, Seth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142025-10-08T20:43:34Z2025-10-08T20:43:34Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st centuryent://SD_ILS/0/SD_ILS:189152025-10-08T20:43:34Z2025-10-08T20:43:34Zby Sookdiyal, Nishta.<br/>Format: Manuscript<br/>Publication Date 2012<br/>"Kardashian Khaos!" personal branding : turning people into brandsent://SD_ILS/0/SD_ILS:189232025-10-08T20:43:34Z2025-10-08T20:43:34Zby Dube, Themebelihle Cherly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-10-08T20:43:34Z2025-10-08T20:43:34Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:4602025-10-08T20:43:34Z2025-10-08T20:43:34Zby Seitel, Fraser P.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2011<br/>Brand managementent://SD_ILS/0/SD_ILS:452025-10-08T20:43:34Z2025-10-08T20:43:34Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>New tourism ventures : an entrepreneurial and managerial approachent://SD_ILS/0/SD_ILS:58812025-10-08T20:43:34Z2025-10-08T20:43:34Zby Tassiopoulos, Dimitri.<br/>Format: Books<br/>Publication Date 2011<br/>Introducing public relations : theory and practiceent://SD_ILS/0/SD_ILS:84042025-10-08T20:43:34Z2025-10-08T20:43:34Zby Butterick, Keith.<br/>Format: Books<br/>Publication Date 2011<br/>