Search Results for MARKETING. - Narrowed by: Standard shelving location SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMARKETING.$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253ASTACKS$002509Standard$002bshelving$002blocation$0026ps$003d300?dt=list 2025-10-08T23:53:20Z Marketing ent://SD_ILS/0/SD_ILS:16611 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Berkowitz, Eric N.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing ent://SD_ILS/0/SD_ILS:11664 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing ent://SD_ILS/0/SD_ILS:521 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Etzel, Michael J.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> Marketing ent://SD_ILS/0/SD_ILS:34736 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z Format:&#160;Books<br/> Marketing channels ent://SD_ILS/0/SD_ILS:30613 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Coughlan, Anne T.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing research. ent://SD_ILS/0/SD_ILS:56224 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wiid, JA.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing research ent://SD_ILS/0/SD_ILS:17813 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wiid, Jan.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing research ent://SD_ILS/0/SD_ILS:16407 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wiid, Jan.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing management. ent://SD_ILS/0/SD_ILS:177 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Blog marketing ent://SD_ILS/0/SD_ILS:6473 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wright, J.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Relationship marketing ent://SD_ILS/0/SD_ILS:5685 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Gordon, Ian<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Nonprofit marketing ent://SD_ILS/0/SD_ILS:34758 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Parsons, Liz.<br/>Format:&#160;Books<br/> Digital marketing ent://SD_ILS/0/SD_ILS:20920 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> International marketing ent://SD_ILS/0/SD_ILS:90 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Bothma, Cornelius (DE-601)602081548<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/667182799.pdf">http://www.gbv.de/dms/zbw/667182799.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> International marketing ent://SD_ILS/0/SD_ILS:34840 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Czinkota, Michael R.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing strategy ent://SD_ILS/0/SD_ILS:2494 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Walker, Orville C.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing strategy ent://SD_ILS/0/SD_ILS:2371 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Walker, Orville C. ... [et al.]<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing strategy ent://SD_ILS/0/SD_ILS:34842 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Ferrell, O. C.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Strategic Marketing ent://SD_ILS/0/SD_ILS:58337 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Anderson &amp;amp; Vincze<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Ethical marketing ent://SD_ILS/0/SD_ILS:29424 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Murphy, Patrick E.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Services marketing ent://SD_ILS/0/SD_ILS:1700 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lovelock, Christopher H.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> International marketing ent://SD_ILS/0/SD_ILS:14726 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Walsh, L. S.<br/>Format:&#160;Books<br/>Publication Date&#160;1993<br/> Entrepreneurial marketing ent://SD_ILS/0/SD_ILS:5725 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lodish, L M ; Morgan, H L &amp; Kallianpur A<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Global marketing strategies ent://SD_ILS/0/SD_ILS:29973 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Jeannet, Jean-Pierre.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing : principles &amp; perspectives ent://SD_ILS/0/SD_ILS:14020 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Bearden, William O., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Bottom-up marketing ent://SD_ILS/0/SD_ILS:23169 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:21099 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:15968 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Knowledge-based marketing ent://SD_ILS/0/SD_ILS:28410 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Chaston, Ian.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:11656 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:24224 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lamb, Charles W.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Global marketing strategies ent://SD_ILS/0/SD_ILS:10646 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Jeannet, Jean-Pierre.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:13805 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Randall, Geoffrey.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Australian marketing dictionary ent://SD_ILS/0/SD_ILS:23165 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Bradmore, Don.<br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/> Mastering fashion marketing ent://SD_ILS/0/SD_ILS:11086 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Jackson, Tim, 1963-<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing research essentials. ent://SD_ILS/0/SD_ILS:34550 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing plan handbook ent://SD_ILS/0/SD_ILS:58541 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wood, Marian Burk<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The marketing plan ent://SD_ILS/0/SD_ILS:29721 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cohen, William A<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:12735 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Du Plessis, P. J.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> International marketing management ent://SD_ILS/0/SD_ILS:26788 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Subhash C. Jain<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:942 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Strydom, Johan (ed)<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:2505 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;McCarthy, E Jerome<br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:321 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip (Philip J.), 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:2077 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Strategic marketing management ent://SD_ILS/0/SD_ILS:6564 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Parry, Mark E. (Mark Edward), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2001<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:15941 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing success stories ent://SD_ILS/0/SD_ILS:16995 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:5223 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Du Plessis, P.J. ... [et al.]<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing Plan Pro. ent://SD_ILS/0/SD_ILS:28622 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing mistakes and successes ent://SD_ILS/0/SD_ILS:10303 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hartley, Robert F., 1927-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/97014092.html">http://catdir.loc.gov/catdir/toc/onix05/97014092.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html">http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Marketing research in practice ent://SD_ILS/0/SD_ILS:9151 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Tustin, D. H.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Behavioural aspects of marketing ent://SD_ILS/0/SD_ILS:10849 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Williams, Keith C.<br/>Format:&#160;Books<br/>Publication Date&#160;1981<br/> Cases in direct marketing ent://SD_ILS/0/SD_ILS:19790 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Brown, Herbert E.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Marketing fundamentals, 2001-2002 : ent://SD_ILS/0/SD_ILS:26053 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lancaster, Geoffrey.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Implications for marketing strategy ent://SD_ILS/0/SD_ILS:58405 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Quester, NC<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Opportunities in marketing careers ent://SD_ILS/0/SD_ILS:9304 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Steinberg, Margery<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Advances in relationship marketing ent://SD_ILS/0/SD_ILS:304 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Payne, Adrian.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Strategic integrated marketing communications ent://SD_ILS/0/SD_ILS:55243 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> The successful marketing plan ent://SD_ILS/0/SD_ILS:16942 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hiebing, Roman G.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Principles of internet marketing ent://SD_ILS/0/SD_ILS:14467 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hanson, Ward A.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Overseas marketing from Australia ent://SD_ILS/0/SD_ILS:25596 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cooke, Ian M.<br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Marketing research in practice ent://SD_ILS/0/SD_ILS:58726 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Tustin, Ligthelm, Martins, Vanwyk<br/>Format:&#160;Books<br/> Marketing management for nonprofit organizations ent://SD_ILS/0/SD_ILS:30050 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Sargeant, Adrian.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing &amp; selling the travel product ent://SD_ILS/0/SD_ILS:17795 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Burke, James F.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing 5.0 : technology for humanity ent://SD_ILS/0/SD_ILS:56585 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Consumer behavior : building marketing strategy ent://SD_ILS/0/SD_ILS:16639 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hawkins, Del I.<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1562971">Consumer behavior</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2004<br/> 200 marketing ideas for your website ent://SD_ILS/0/SD_ILS:35107 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Martel-Lawson, Henriette.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Internet marketing : readings and online resources ent://SD_ILS/0/SD_ILS:10664 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Basic marketing : a global-managerial approach ent://SD_ILS/0/SD_ILS:13654 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Perreault, William D.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Experiential Marketing : integrated theory &amp; strategic application. ent://SD_ILS/0/SD_ILS:56957 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:56226 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:21378 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Social media marketing : a strategic approach ent://SD_ILS/0/SD_ILS:17917 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Barker, Melissa S., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Contemporary cases in southern African marketing ent://SD_ILS/0/SD_ILS:17882 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Klopper, H. B., 1974- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:2380 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:185 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:45175 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing strategy : a decision-focused approach ent://SD_ILS/0/SD_ILS:2752 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Walker, Orville C.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing communications : a brand narrative approach ent://SD_ILS/0/SD_ILS:16796 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Dahl&eacute;n, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Unmarketing : stop marketing. Start engaging. ent://SD_ILS/0/SD_ILS:9628 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Stratten, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:15971 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hutt, Michael D.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2010<br/> Services marketing : people, technology, strategy ent://SD_ILS/0/SD_ILS:16991 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017032662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html">http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Online marketing : a customer-led approach ent://SD_ILS/0/SD_ILS:245 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Gay, Richard.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Explorations of marketing in society ent://SD_ILS/0/SD_ILS:18034 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Gundlach, Gregory T. (Gregory Thomas)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html">http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing payback : is your marketing profitable? ent://SD_ILS/0/SD_ILS:16393 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Shaw, Robert, 1950-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Ten deadly marketing sins : signs and solutions ent://SD_ILS/0/SD_ILS:11655 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html">http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html">http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2003026035.html">http://catdir.loc.gov/catdir/description/wiley041/2003026035.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing management : knowledge and skills ent://SD_ILS/0/SD_ILS:16798 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing : origins, concepts and environment. ent://SD_ILS/0/SD_ILS:26515 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wright, Ray.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing and consumer behaviour in Asia ent://SD_ILS/0/SD_ILS:26789 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Pecotich, Tony<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Marketing advantage your public relations image. ent://SD_ILS/0/SD_ILS:58156 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Riddle, Carolyn.<br/>Format:&#160;Video cassette<br/>Publication Date&#160;1997<br/> Marketing for a small business ent://SD_ILS/0/SD_ILS:17020 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Machado, Ricardo, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Business marketing: a global perspective ent://SD_ILS/0/SD_ILS:25238 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hayes, H Michael<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Business marketing strategy: concepts and applications ent://SD_ILS/0/SD_ILS:25239 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Rangan, V.K.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Marketing : Australia &amp;amp; New Zealand ent://SD_ILS/0/SD_ILS:23379 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Stategic Marketing problems: cases and comments ent://SD_ILS/0/SD_ILS:58645 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kerin, Rober<br/>Format:&#160;Books<br/> Strategica Marketing problems: cases and comments ent://SD_ILS/0/SD_ILS:58646 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kerin, Roger<br/>Format:&#160;Books<br/> The SA journal of marketing and sales. ent://SD_ILS/0/SD_ILS:23888 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Professional Sales Association (South Africa).<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Key marketing metrics : the 50+ metrics every manager needs to know ent://SD_ILS/0/SD_ILS:7421 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a> Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Test bank : Marketing principles and strategy, [by] Henry Assael ent://SD_ILS/0/SD_ILS:24474 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Quirk, Thomas.<br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/> Handbook of research on gender and marketing ent://SD_ILS/0/SD_ILS:22373 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Dobscha, Susan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Marketing 4.0 : moving from traditional to digital ent://SD_ILS/0/SD_ILS:22104 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> e-Marketing in the South African context ent://SD_ILS/0/SD_ILS:17990 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Bothma, Neels.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> eMarketing : the essential guide to digital marketing ent://SD_ILS/0/SD_ILS:2127 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Buyer behaviour : understanding consumer psychology and marketing ent://SD_ILS/0/SD_ILS:16096 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Manager's guide to competitive marketing strategies ent://SD_ILS/0/SD_ILS:1838 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Paley, Norton<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing research : within a changing information environment ent://SD_ILS/0/SD_ILS:1620 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hair, Joseph F.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing in South Africa : cases and concepts ent://SD_ILS/0/SD_ILS:16204 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Simpson, John, 1943 September 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy036/2002443604.html">http://catdir.loc.gov/catdir/toc/fy036/2002443604.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Entrepreneurial marketing : real stories and survival strategies ent://SD_ILS/0/SD_ILS:28408 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Buskirk, Bruce D.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Big business marketing for small business budgets ent://SD_ILS/0/SD_ILS:6472 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;McMurtry, J. M.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing ROI : the path to campaign, customer, and corporate profitability ent://SD_ILS/0/SD_ILS:15813 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lenskold, James.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/2003001407.html">http://catdir.loc.gov/catdir/bios/mh042/2003001407.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003001407.html">http://catdir.loc.gov/catdir/description/mh031/2003001407.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The marketing game! : with student CD-Rom ent://SD_ILS/0/SD_ILS:16658 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Mason, Charlotte H.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Relationship marketing : exploring relational strategies in marketing ent://SD_ILS/0/SD_ILS:13260 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Egan, John, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Social marketing : strategies for changing public behavior ent://SD_ILS/0/SD_ILS:17255 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html">http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1989<br/> Essays by distinguished marketing scholars of the Society for Marketing Advances ent://SD_ILS/0/SD_ILS:33734 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Woodside, Arch G.<br/><a href="http://ezproxy.lib.monash.edu.au/login?url=http://www.sciencedirect.com/science?_ob=IssueURL&amp;_tockey=%23TOC%2313051%232002%23999889999%23471222%23FLA%23Volume_11,_Pages_1-220_(2002)%2BMEssays_by_Distinguished_Marketing_Scholars_of_the_Society_for_Marketing_Advances%2BMEdited_by_Arch_G._Woodside_and_Ellen_M._Moore%2BMISBN%3A_0-7623-0869-9&amp;_auth=y&amp;view=c&amp;_acct=C000027659&amp;_version=1&amp;_urlVersion=0&amp;_userid=542840&amp;md5=8ccd831a3de2c687888647b5b2b7a7ee">Full text available online via ScienceDirect Books (restricted access)</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:2446 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Scott, David Meerman, author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a> Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html</a> Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Business marketing management : an organizational approach : text and cases ent://SD_ILS/0/SD_ILS:25234 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Haas, Robert W.<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Marketing brands in Africa : perspectives on the evolution of branding in an emerging market ent://SD_ILS/0/SD_ILS:56758 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Appau, Samuelson, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> 101 ways to build a successful network marketing business ent://SD_ILS/0/SD_ILS:35105 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Griffiths, Andrew, 1966-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Global marketing : foreign entry, local marketing &amp; global management ent://SD_ILS/0/SD_ILS:13853 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Johansson, Johny K.<br/><a href="http://www.imageXONE.com/Bookcovers/TOCa9557380.gif">Table of contents 1</a> <a href="http://www.imageXONE.com/Bookcovers/TOCb9557380.gif">Table of contents 2</a> <a href="http://www.imageXONE.com/Bookcovers/TOCc9557380.gif">Table of contents 3</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99033630.html">http://catdir.loc.gov/catdir/toc/mh023/99033630.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Successful marketing communications : a practical guide to planning and implementation ent://SD_ILS/0/SD_ILS:24693 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Ace, Cathy.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Strategic marketing : theory and application for competitive advantage ent://SD_ILS/0/SD_ILS:56128 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Venter, Peet, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Experiential marketing : secrets, strategies, and success stories from the world's greatest brands ent://SD_ILS/0/SD_ILS:21253 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:337 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The idea writers : copywriting in a new media and marketing era ent://SD_ILS/0/SD_ILS:7231 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Iezzi, Teressa.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Strategic marketing : theory and application for competitive advantage ent://SD_ILS/0/SD_ILS:15949 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Venter, Peet, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) ent://SD_ILS/0/SD_ILS:11904 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Godin, Seth.<br/>Format:&#160;Books<br/>Publication Date&#160;2008&#160;2007<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing in the boardroom : questions directors might ask and what to look for in the answers ent://SD_ILS/0/SD_ILS:35934 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Luscombe, Kevin John, 1933-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Measuring marketing : 103 key metrics every marketer needs ent://SD_ILS/0/SD_ILS:5706 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Free prize inside! : the next big marketing idea ent://SD_ILS/0/SD_ILS:11582 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Godin, Seth.<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2004<br/> Communities dominate brands : business and marketing challenges for the 21st century ent://SD_ILS/0/SD_ILS:15679 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Ahonen, Tomi T.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Trillion-dollar moms : marketing to a new generation of mothers ent://SD_ILS/0/SD_ILS:15756 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Bailey, Maria T.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html">http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Attracting investors : a marketing approach to finding funds for your business ent://SD_ILS/0/SD_ILS:28887 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kotler, Philip.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley041/2004008610.html">http://www.loc.gov/catdir/description/wiley041/2004008610.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0417/2004008610.html">http://www.loc.gov/catdir/toc/ecip0417/2004008610.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The guru guide to marketing : a concise guide to the best ideas from today's top marketers ent://SD_ILS/0/SD_ILS:16654 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Boyett, Joseph H.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html">http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html">http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html">http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing and the bottom line : the marketing metrics that will pump up cash flow ent://SD_ILS/0/SD_ILS:12696 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Ambler, Tim.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Applications in basic marketing : clippings from the popular business press ent://SD_ILS/0/SD_ILS:16092 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Perreault, William D., Jr.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Learning aid for use with essentials of marketing : a global managerial approach. ent://SD_ILS/0/SD_ILS:16750 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lanker, Brian.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> The new marketing : building strong marketing strategies in South Africa today ent://SD_ILS/0/SD_ILS:9751 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Burgess, Steven M.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Marketing aesthetics : the strategic management of brands, identity, and image ent://SD_ILS/0/SD_ILS:16499 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Schmitt, Bernd.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/97009426.html">http://catdir.loc.gov/catdir/samples/simon031/97009426.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/97009426.html">http://catdir.loc.gov/catdir/bios/simon051/97009426.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/97009426.html">http://catdir.loc.gov/catdir/description/simon033/97009426.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Data mining techniques : for marketing, sales, and customer support ent://SD_ILS/0/SD_ILS:45629 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Berry, Michael J. A.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> The Popcorn report : revolutionary trend predictions for marketing in the 90s. ent://SD_ILS/0/SD_ILS:14885 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Popcorn, Faith.<br/>Format:&#160;Books<br/>Publication Date&#160;1992&#160;1991<br/> HANDBOOK ON RESEARCH IN RELATIONSHIP MARKETING.ED ROBERT MORGAN ent://SD_ILS/0/SD_ILS:45350 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z Format:&#160;Books<br/> Data mining techniques : for marketing, sales and customer support: AND mastering data mining - the art and science of customer relationship management. ent://SD_ILS/0/SD_ILS:45630 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z Format:&#160;Books<br/> Advertisng campaign strategy: A guide to marketing communitation plans ent://SD_ILS/0/SD_ILS:59006 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z Format:&#160;Books<br/> PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life ent://SD_ILS/0/SD_ILS:11618 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Stielstra, Greg.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The why of consumption : contemporary perspectives on consumer motives, goals and desires ent://SD_ILS/0/SD_ILS:37364 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Mick, David Glen.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Distribution management : the place decision ent://SD_ILS/0/SD_ILS:15605 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Principles of advertising &amp; IMC ent://SD_ILS/0/SD_ILS:12316 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> ABC's of relationship selling ent://SD_ILS/0/SD_ILS:9969 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Futrell, Charles.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/99012833-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/99012833-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/99012833-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/99012833-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Retail management ent://SD_ILS/0/SD_ILS:15680 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hasty, Ronald W.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Economics : principles and practice ent://SD_ILS/0/SD_ILS:13912 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Black, P. A. (Philip A.)<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Brands and branding in South Africa : key success stories. ent://SD_ILS/0/SD_ILS:14722 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Library connect. Pamphlet. ent://SD_ILS/0/SD_ILS:58685 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Elsevier Science (Firm)<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Brand management : A South African Perspective ent://SD_ILS/0/SD_ILS:56202 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cunningham, Nicole author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brand activism from purpose to action ent://SD_ILS/0/SD_ILS:56757 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Sarkar, Christian, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Kellogg on branding in a hyper-connected world ent://SD_ILS/0/SD_ILS:56621 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Tybout, Alice M. &eacute;diteur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:21437 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:21097 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Water use in the post-harvest value chain of traditional leafy vegetables in Limpopo Province, South Africa: ent://SD_ILS/0/SD_ILS:59146 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Mavesere , Derek, author<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Context planning and channel innovation : reading pack ent://SD_ILS/0/SD_ILS:17920 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Business cases ent://SD_ILS/0/SD_ILS:1301 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Rudansky-Kloppers, Sharon, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Strategic integrated communication ent://SD_ILS/0/SD_ILS:156 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15609 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Principles of sport management ent://SD_ILS/0/SD_ILS:17784 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Rudansky-Kloppers, Sharon.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Introduction to retailing ent://SD_ILS/0/SD_ILS:17817 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Erdis, Cindy, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Managing e-commerce in business ent://SD_ILS/0/SD_ILS:17991 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Business functions : an introduction ent://SD_ILS/0/SD_ILS:47 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Van Noordwyk, A.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Augmented reality law, privacy, and ethics : law, society, and emerging AR technologies ent://SD_ILS/0/SD_ILS:56508 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wassom, Brian D., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The media handbook : a complete guide to advertising media selection, planning, research, and buying ent://SD_ILS/0/SD_ILS:2418 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Katz, Helen E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Brand schizo ent://SD_ILS/0/SD_ILS:16971 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Stopforth, Mike.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:56263 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Drewniany, Bonnie L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> You branding : reinventing your personal identity as a successful brand ent://SD_ILS/0/SD_ILS:15635 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cijo, Mark, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising and sales promotion ent://SD_ILS/0/SD_ILS:18018 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social media explained : untangling the world's most misunderstood business trend ent://SD_ILS/0/SD_ILS:8455 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Schaefer, Mark W.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The brand book : how to build a profitable brand : fast, effectively and efficiently ent://SD_ILS/0/SD_ILS:10564 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Oosthuizen, Thomas Henry.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Fundamentals of branding ent://SD_ILS/0/SD_ILS:124 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Du Toit, Michael, editor.<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:2187 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Shone, Anton, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:15597 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Erasmus, Barney.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Sales management for tourism. Textbook ent://SD_ILS/0/SD_ILS:17878 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Van Nieuwenhuizen, P. J. J.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Brandwashed : tricks companies use to manipulate our minds and persuade us to buy ent://SD_ILS/0/SD_ILS:6004 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Event management : putting theory into practice : a South African approach ent://SD_ILS/0/SD_ILS:15634 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Smit, Laricia.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Essentials of tourism ent://SD_ILS/0/SD_ILS:7386 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cooper, Chris, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:15930 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Parumasur, Sanjana Brijball.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa. ent://SD_ILS/0/SD_ILS:18925 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Bukasa, Patrick.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:3267 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2011&#160;2010<br/> Tourism : concepts and practices ent://SD_ILS/0/SD_ILS:17791 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Walker, John R.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Business management for entrepreneurs ent://SD_ILS/0/SD_ILS:15822 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Nieuwenhuizen, C. (Cecile)<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Personal brands : manage your life with talent and turn it into a unique experience ent://SD_ILS/0/SD_ILS:43584 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;&Aacute;lvarez del Blanco, Roberto.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Public relations strategy ent://SD_ILS/0/SD_ILS:9925 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Oliver, Sandra.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live</a> 123Library <a href="http://www.123library.org/book_details/?id=98917">http://www.123library.org/book_details/?id=98917</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652</a> Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=480545">http://public.eblib.com/choice/publicfullrecord.aspx?p=480545</a> ebrary <a href="http://site.ebrary.com/id/10364972">http://site.ebrary.com/id/10364972</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15757 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:15898 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Shone, Anton.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand management : research, theory and practice ent://SD_ILS/0/SD_ILS:43743 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Heding, Tilde.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Why we buy : the science of shopping ent://SD_ILS/0/SD_ILS:11591 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The big book of bags, tags, and labels ent://SD_ILS/0/SD_ILS:4139 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Campos, Cristian.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Brand leadership ent://SD_ILS/0/SD_ILS:44 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Aaker, David A.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2000<br/> Buy ology : how everything we believe about why we buy is wrong ent://SD_ILS/0/SD_ILS:8140 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2008<br/> Designing brand identity : an essential guide for the entire branding team ent://SD_ILS/0/SD_ILS:11637 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wheeler, Alina.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> BrandDigital : simple ways top brands succeed in the digital world ent://SD_ILS/0/SD_ILS:11672 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Adamson, Allen P.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2008<br/> Fashion photography : a complete guide to the tools and techniques of the trade ent://SD_ILS/0/SD_ILS:3352 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Smith, Bruce.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html">http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html">http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Design for special events : 500 of the best logos, invitations, and graphics ent://SD_ILS/0/SD_ILS:13334 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Top Design Studio (Los Angeles, Calif.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip083/2007044060.html">http://catdir.loc.gov/catdir/toc/ecip083/2007044060.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The brand bubble : the looming crisis in brand value and how to avoid it ent://SD_ILS/0/SD_ILS:16214 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> A history of advertising ent://SD_ILS/0/SD_ILS:16868 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Pincas, Steph&aacute;ne.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:1680 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The art of client service ent://SD_ILS/0/SD_ILS:5970 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Brand enigma : decoding the secrets of your brand ent://SD_ILS/0/SD_ILS:16212 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Bruce, Duncan, 1951-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding ent://SD_ILS/0/SD_ILS:16215 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Ethics in psychology and the mental health professions : standards and cases ent://SD_ILS/0/SD_ILS:34979 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Koocher, Gerald P.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Predictably irrational : the hidden forces that shape our decisions ent://SD_ILS/0/SD_ILS:4972 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Brandscapes : architecture in the experience economy ent://SD_ILS/0/SD_ILS:9912 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Klingmann, Anna.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html">http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The art of digital branding ent://SD_ILS/0/SD_ILS:3303 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cocoran, Ian.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html">http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html">http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Tourism and the branded city : film and identity on the Pacific Rim ent://SD_ILS/0/SD_ILS:35929 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Donald, Stephanie.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0712/2007009694.html">http://www.loc.gov/catdir/toc/ecip0712/2007009694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Logo savvy : top brand-design firms share their naming and identity strategies ent://SD_ILS/0/SD_ILS:8253 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Chua, Perry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html">http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html">http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Packaging : design successful packaging for specific customer groups ent://SD_ILS/0/SD_ILS:8279 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Stephenson, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:11965 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hill, Charles W. L.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Electronic commerce ent://SD_ILS/0/SD_ILS:30690 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Schneider, Gary P., 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Managing globally international trade ent://SD_ILS/0/SD_ILS:44048 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;University of Maryland University College. Office of Instructional Development.<br/>Format:&#160;Video disc<br/>Publication Date&#160;2006&#160;1993<br/> The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview ent://SD_ILS/0/SD_ILS:10095 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html">http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> All marketers are liars : the power of telling authentic stories in a low-trust world ent://SD_ILS/0/SD_ILS:12386 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Godin, Seth.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Introduction to clothing manufacture ent://SD_ILS/0/SD_ILS:16841 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cooklin, Gerry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html">http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> 100% design portfolio ent://SD_ILS/0/SD_ILS:16874 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Mito Design (Firm)<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions ent://SD_ILS/0/SD_ILS:5688 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers ent://SD_ILS/0/SD_ILS:33440 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Johnson, Lisa, 1967-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0703/2006298835.html">http://www.loc.gov/catdir/toc/fy0703/2006298835.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html">http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic management : global cultural perspectives for profit and non-profit organizations ent://SD_ILS/0/SD_ILS:34743 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Katsioloudes, Marios I.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0632/2005024536-d.html">http://www.loc.gov/catdir/enhancements/fy0632/2005024536-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Exploring package design ent://SD_ILS/0/SD_ILS:9022 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Groth, Chuck.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Why customers do what they do : who they are, why they buy, and how you can anticipate their every move ent://SD_ILS/0/SD_ILS:11178 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cohen, Marshal.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html">http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The rebel sell : how the counterculture became consumer culture ent://SD_ILS/0/SD_ILS:15535 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Heath, Joseph, 1967-<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9781841126555.pdf">http://www.gbv.de/dms/bowker/toc/9781841126555.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15956 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Blackwell, Roger D.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Effective public relations ent://SD_ILS/0/SD_ILS:15962 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Cutlip, Scott M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html">http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Design ent://SD_ILS/0/SD_ILS:4472 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Peters, Thomas J.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Strategic market management : planning, implementation and control ent://SD_ILS/0/SD_ILS:40766 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wilson, R. M. S. (Richard Malcolm Sano)<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising ent://SD_ILS/0/SD_ILS:10197 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Media planning : art or science : a guide to the essentials of media planning ent://SD_ILS/0/SD_ILS:11413 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Muller, Gordon, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brain tattoos : creating unique brands that stick in your customers' minds ent://SD_ILS/0/SD_ILS:11478 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Post, Karen.<br/><a href="https://webapps.cit.ecu.edu.au/eblauth/index.php?url=http%3A%2F%2Fwww.ECU.eblib.com.au%2FEBLWeb%2Fpatron%2F%3Ftarget%3Dpatron%26extendedid%3DE_181461_0%26userid%3D%5Eu"><a href="https://webapps.cit.ecu.edu.au/eblauth/index.php?url=http%3A%2F%2Fwww.ECU.eblib.com.au%2FEBLWeb%2Fpatron%2F%3Ftarget%3Dpatron%26extendedid%3DE_181461_0%26userid%3D%5Eu "target=_"blank>Connect to electronic version</a></a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Purple cow : transform your business by being remarkable ent://SD_ILS/0/SD_ILS:12384 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Godin, Seth.<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2004<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:16699 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The South African art information directory 2006. ent://SD_ILS/0/SD_ILS:16821 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Global Art Information (South Africa)<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> U R a brand : how smart people brand themselves for business success ent://SD_ILS/0/SD_ILS:577 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> What the best MBAs knows : how to apply the greatest ideas taught in the best business schools ent://SD_ILS/0/SD_ILS:30371 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Navarro, Peter.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh051/2004018239.html">http://www.loc.gov/catdir/bios/mh051/2004018239.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/mh051/2004018239.html">http://www.loc.gov/catdir/description/mh051/2004018239.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh051/2004018239.html">http://www.loc.gov/catdir/bios/mh051/2004018239.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0421/2004018239.html">http://www.loc.gov/catdir/toc/ecip0421/2004018239.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0421/2004018239.html">http://www.loc.gov/catdir/toc/ecip0421/2004018239.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The loyalty advantage : essential steps to energize your company, your customers, your brand ent://SD_ILS/0/SD_ILS:32808 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Durkin, Dianne M., 1947-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030979.html">http://www.loc.gov/catdir/toc/ecip055/2004030979.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The origin of brands : how product evolution creates endless possibilities for new brands ent://SD_ILS/0/SD_ILS:4125 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2004<br/> The rebel sell : why the culture can't be jammed ent://SD_ILS/0/SD_ILS:30852 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Heath, Joseph, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The law of the brand : a practical guide to branding law in South Africa ent://SD_ILS/0/SD_ILS:9750 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Muhlberg, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Kidnapped : how irresponsible marketers are stealing the minds of your children ent://SD_ILS/0/SD_ILS:15540 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Acuff, Dan S., 1942-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html">http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html">http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The consistent consumer : predicting future behavior through lasting values ent://SD_ILS/0/SD_ILS:15755 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Beller, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html">http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand sense : build powerful brands through touch, taste, smell, sight, and sound ent://SD_ILS/0/SD_ILS:15966 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy052/2004056438.html">http://catdir.loc.gov/catdir/toc/fy052/2004056438.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:10002 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Market intelligence : how and why organizations use market research ent://SD_ILS/0/SD_ILS:10195 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Callingham, Martin.<br/>123Library <a href="http://www.123library.org/book_details/?id=98811">http://www.123library.org/book_details/?id=98811</a> Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=242855">http://public.eblib.com/choice/publicfullrecord.aspx?p=242855</a> ebrary <a href="http://site.ebrary.com/id/10084453">http://site.ebrary.com/id/10084453</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559</a> MyiLibrary <a href="http://www.myilibrary.com?id=22253">http://www.myilibrary.com?id=22253</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2004<br/> Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity ent://SD_ILS/0/SD_ILS:11703 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The business of brands ent://SD_ILS/0/SD_ILS:16635 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Miller, Jon, 1971-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html">http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley042/2004053025.html">http://catdir.loc.gov/catdir/description/wiley042/2004053025.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz113620683cov.htm">http://swbplus.bsz-bw.de/bsz113620683cov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> How brands become icons : the principles of cultural branding ent://SD_ILS/0/SD_ILS:5125 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Holt, Douglas B.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html">http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html">http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The new strategic brand management : creating and sustaining brand equity long term ent://SD_ILS/0/SD_ILS:1603 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kapferer, Jean-No&euml;l.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a> Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands ent://SD_ILS/0/SD_ILS:11679 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Why people buy things they don't need : understanding and predicting consumer behavior ent://SD_ILS/0/SD_ILS:11805 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> E-commerce : a southern Africa perspective ent://SD_ILS/0/SD_ILS:15919 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Chipp, Kerry.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The ultimate small business guide : a resource for startups and growing businesses. ent://SD_ILS/0/SD_ILS:28412 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z Format:&#160;Books<br/>Publication Date&#160;2003<br/> Branding : [brand strategy, design, and implementation of corporate and product identity] ent://SD_ILS/0/SD_ILS:12177 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Vaid, Helen.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> How customers think : essential insights into the mind of the market ent://SD_ILS/0/SD_ILS:13130 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The complete idiot's guide to MBA basics ent://SD_ILS/0/SD_ILS:16188 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Gorman, Tom.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0716/2002116795-b.html">http://catdir.loc.gov/catdir/enhancements/fy0716/2002116795-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0716/2002116795-d.html">http://catdir.loc.gov/catdir/enhancements/fy0716/2002116795-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Doing business internationally : the guide to cross-cultural success ent://SD_ILS/0/SD_ILS:28372 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Walker, Danielle Medina.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh021/2001054412.html">http://www.loc.gov/catdir/description/mh021/2001054412.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh041/2001054412.html">http://www.loc.gov/catdir/bios/mh041/2001054412.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Public relations : South African perspectives ent://SD_ILS/0/SD_ILS:16219 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Rensburg, Ron&eacute;l S.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Buyer behaviour : a multi-cultural approach ent://SD_ILS/0/SD_ILS:15678 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! ent://SD_ILS/0/SD_ILS:15684 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Ecotourism ent://SD_ILS/0/SD_ILS:16530 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Page, Stephen, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Understanding and designing market research ent://SD_ILS/0/SD_ILS:1214 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Webb, John R. (John Richard), 1949-<br/>04 <a href="http://www.gbv.de/dms/hbz/toc/ht013413453.pdf">http://www.gbv.de/dms/hbz/toc/ht013413453.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> How to establish a unique brand in the consulting profession : powerful techniques for the successful practitioner ent://SD_ILS/0/SD_ILS:29114 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Weiss, Alan, 1946-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley021/2001002023.html">http://www.loc.gov/catdir/toc/wiley021/2001002023.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/wiley035/2001002023.html">http://www.loc.gov/catdir/description/wiley035/2001002023.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley043/2001002023.html">http://www.loc.gov/catdir/bios/wiley043/2001002023.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The fall of advertising and the rise of PR ent://SD_ILS/0/SD_ILS:15682 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> A new brand world : 8 principles for achieving brand leadership in the 21st century ent://SD_ILS/0/SD_ILS:12716 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Beyond disruption : changing the rules in the marketplace ent://SD_ILS/0/SD_ILS:13006 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The South African handbook on arts and culture 2002/2003 ent://SD_ILS/0/SD_ILS:15726 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Van Graan, Mike.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Strategic market management ent://SD_ILS/0/SD_ILS:12345 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix07/2001026190.html">http://catdir.loc.gov/catdir/toc/onix07/2001026190.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html">http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley036/2001026190.html">http://catdir.loc.gov/catdir/description/wiley036/2001026190.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Innovating the corporation : creating value for customers and shareholders ent://SD_ILS/0/SD_ILS:16588 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Kuczmarski, Thomas D., 1951-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html">http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00034869.html">http://catdir.loc.gov/catdir/description/mh021/00034869.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001&#160;2000<br/> Branding @ the digital age ent://SD_ILS/0/SD_ILS:16652 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The ultimate consultant : powerful techniques for the successful practitioner ent://SD_ILS/0/SD_ILS:29623 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Weiss, Alan, 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Achieving excellence in selling : a South African approach ent://SD_ILS/0/SD_ILS:9851 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Blem, Norman.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> E-business &amp; e-commerce : how to program ent://SD_ILS/0/SD_ILS:12728 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Deitel, Harvey M., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Food security in Sub-Saharan Africa ent://SD_ILS/0/SD_ILS:15502 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Devereux, Stephen, 1959-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009319864&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009319864&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Positioning : the battle for your mind ent://SD_ILS/0/SD_ILS:15683 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Ries, Al.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html">http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html">http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html">http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Zebra register of South African artists &amp; galleries, 2001 ent://SD_ILS/0/SD_ILS:15739 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Dissel, Philippa.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Encyclopedia of tourism ent://SD_ILS/0/SD_ILS:16828 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Jafari, Jafar.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html">http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution ent://SD_ILS/0/SD_ILS:14838 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Norman, Donald A.<br/>Format:&#160;Books<br/>Publication Date&#160;1999&#160;1998<br/> Innovation management : strategies, implementation and profits ent://SD_ILS/0/SD_ILS:10212 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Afuah, Allan.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1998<br/> Nike culture : the sign of the swoosh ent://SD_ILS/0/SD_ILS:10372 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Goldman, Robert, 1949-<br/>ebrary <a href="http://site.ebrary.com/id/10369665">http://site.ebrary.com/id/10369665</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541</a> Google <a href="http://books.google.com/books?id=aCGTAAAAIAAJ">http://books.google.com/books?id=aCGTAAAAIAAJ</a> MyiLibrary <a href="http://www.myilibrary.com?id=255942">http://www.myilibrary.com?id=255942</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;1998<br/> Under the radar : talking to today's cynical consumer ent://SD_ILS/0/SD_ILS:15687 2025-10-08T23:53:20Z 2025-10-08T23:53:20Z by&#160;Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/>