Search Results for MARKETING. - Narrowed by: Advertising.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMARKETING.$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026ps$003d300?dt=list2025-10-08T20:42:31ZMarketing communicationsent://SD_ILS/0/SD_ILS:573762025-10-08T20:42:31Z2025-10-08T20:42:31Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:543432025-10-08T20:42:31Z2025-10-08T20:42:31Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2015<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:167972025-10-08T20:42:31Z2025-10-08T20:42:31Zby Bothma, Neels, 1959-<br/>Format: Books<br/>Publication Date 2003<br/>Bottom-up marketingent://SD_ILS/0/SD_ILS:231692025-10-08T20:42:31Z2025-10-08T20:42:31Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-10-08T20:42:31Z2025-10-08T20:42:31Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-10-08T20:42:31Z2025-10-08T20:42:31Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Marketing your own businessent://SD_ILS/0/SD_ILS:37802025-10-08T20:42:31Z2025-10-08T20:42:31Zby Baptiste, Annie.<br/>Format: Books<br/>Publication Date 2011<br/>Advertising : its role in modern marketingent://SD_ILS/0/SD_ILS:3162025-10-08T20:42:31Z2025-10-08T20:42:31Zby Dunn, S. Watson (Samuel Watson), 1918-1997.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1123692&custom%5Fatt%5F2=simple%5Fviewer">Advertising</a><br/>Format: Books<br/>Publication Date 1990<br/>Advertising : its role in modern marketingent://SD_ILS/0/SD_ILS:3192025-10-08T20:42:31Z2025-10-08T20:42:31Zby Dunn, S. Watson (Samuel Watson), 1918-1997.<br/>Format: Books<br/>Publication Date 1986<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-10-08T20:42:31Z2025-10-08T20:42:31Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Contemporary advertising and integrated marketing communicationsent://SD_ILS/0/SD_ILS:531522025-10-08T20:42:31Z2025-10-08T20:42:31Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2013<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:451752025-10-08T20:42:31Z2025-10-08T20:42:31Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:228232025-10-08T20:42:31Z2025-10-08T20:42:31Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-10-08T20:42:31Z2025-10-08T20:42:31Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-10-08T20:42:31Z2025-10-08T20:42:31Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-10-08T20:42:31Z2025-10-08T20:42:31Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Integrated advertising, promotion, and marketing communicationent://SD_ILS/0/SD_ILS:248362025-10-08T20:42:31Z2025-10-08T20:42:31Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2002 2001<br/>Marketing advantage your public relations image.ent://SD_ILS/0/SD_ILS:581562025-10-08T20:42:31Z2025-10-08T20:42:31Zby Riddle, Carolyn.<br/>Format: Video cassette<br/>Publication Date 1997<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:196842025-10-08T20:42:31Z2025-10-08T20:42:31Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1994<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:201692025-10-08T20:42:31Z2025-10-08T20:42:31Zby Engel, James F.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003913737.PDF">http://www.gbv.de/dms/hbz/toc/ht003913737.PDF</a><br/>Format: Books<br/>Publication Date 1991<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-10-08T20:42:31Z2025-10-08T20:42:31Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and promotion : in integrated marketing communicationsent://SD_ILS/0/SD_ILS:439532025-10-08T20:42:31Z2025-10-08T20:42:31Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2010<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-10-08T20:42:31Z2025-10-08T20:42:31Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2262025-10-08T20:42:31Z2025-10-08T20:42:31Zby Shimp, Terence A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1997<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:315252025-10-08T20:42:31Z2025-10-08T20:42:31Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising promotion : supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:231562025-10-08T20:42:31Z2025-10-08T20:42:31Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2000<br/>Manager's guide to marketing, advertising, and publicityent://SD_ILS/0/SD_ILS:397662025-10-08T20:42:31Z2025-10-08T20:42:31Zby Callen, Barry.<br/>Format: Books<br/>Publication Date 2010 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:198112025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-10-08T20:42:31Z2025-10-08T20:42:31Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3352025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1998<br/>Introduction to advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:206392025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1995<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:550112025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951- author.<br/>Format: Books<br/>Publication Date 2018<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Adversperience : the convergence of advertising and experiential marketingent://SD_ILS/0/SD_ILS:48972025-10-08T20:42:31Z2025-10-08T20:42:31Zby Gallucci, Nicole.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-10-08T20:42:31Z2025-10-08T20:42:31Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>The annual 2013/14 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170552025-10-08T20:42:31Z2025-10-08T20:42:31Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-10-08T20:42:31Z2025-10-08T20:42:31Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>The annual 2011/12 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170432025-10-08T20:42:31Z2025-10-08T20:42:31Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-10-08T20:42:31Z2025-10-08T20:42:31Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-10-08T20:42:31Z2025-10-08T20:42:31Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-10-08T20:42:31Z2025-10-08T20:42:31Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-10-08T20:42:31Z2025-10-08T20:42:31Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>The next evolution of marketing : connect with your customers by marketing with meaningent://SD_ILS/0/SD_ILS:411022025-10-08T20:42:31Z2025-10-08T20:42:31Zby Gilbreath, Bob.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:413392025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-10-08T20:42:31Z2025-10-08T20:42:31Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-10-08T20:42:31Z2025-10-08T20:42:31Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Apples, insights and mad inventors : an entertaining analysis of modern marketingent://SD_ILS/0/SD_ILS:315282025-10-08T20:42:31Z2025-10-08T20:42:31Zby Bullmore, J. J. D.<br/>Format: Books<br/>Publication Date 2006<br/>The annual 2007 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170522025-10-08T20:42:31Z2025-10-08T20:42:31Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2006<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-10-08T20:42:31Z2025-10-08T20:42:31Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-10-08T20:42:31Z2025-10-08T20:42:31Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-10-08T20:42:31Z2025-10-08T20:42:31Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:115672025-10-08T20:42:31Z2025-10-08T20:42:31Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-10-08T20:42:31Z2025-10-08T20:42:31Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-10-08T20:42:31Z2025-10-08T20:42:31Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:150072025-10-08T20:42:31Z2025-10-08T20:42:31Zby Bovée, Courtland L.<br/>Format: Books<br/>Publication Date 1992<br/>Advertisingent://SD_ILS/0/SD_ILS:3242025-10-08T20:42:31Z2025-10-08T20:42:31Zby Wright, John Sherman, 1920-<br/>Format: Books<br/>Publication Date 1982<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522025-10-08T20:42:31Z2025-10-08T20:42:31Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>Digital advertisingent://SD_ILS/0/SD_ILS:591302025-10-08T20:42:31Z2025-10-08T20:42:31Zby Gowpall, Yathika.<br/>Format: Books<br/>Publication Date 2024<br/>Digital storytelling for brandsent://SD_ILS/0/SD_ILS:578222025-10-08T20:42:31Z2025-10-08T20:42:31Zby Tombleson, Bridget, author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-10-08T20:42:31Z2025-10-08T20:42:31Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-10-08T20:42:31Z2025-10-08T20:42:31Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-10-08T20:42:31Z2025-10-08T20:42:31Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-10-08T20:42:31Z2025-10-08T20:42:31Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-10-08T20:42:31Z2025-10-08T20:42:31Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-10-08T20:42:31Z2025-10-08T20:42:31Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-10-08T20:42:31Z2025-10-08T20:42:31Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-08T20:42:31Z2025-10-08T20:42:31Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-10-08T20:42:31Z2025-10-08T20:42:31Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-10-08T20:42:31Z2025-10-08T20:42:31Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-10-08T20:42:31Z2025-10-08T20:42:31Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-10-08T20:42:31Z2025-10-08T20:42:31Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-10-08T20:42:31Z2025-10-08T20:42:31Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Design entrepreneurs 'agents of change'ent://SD_ILS/0/SD_ILS:186692025-10-08T20:42:31Z2025-10-08T20:42:31Zby Lavender, Jonathan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-10-08T20:42:31Z2025-10-08T20:42:31Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Ad critique : how to deconstruct ads in order to build better advertisingent://SD_ILS/0/SD_ILS:498222025-10-08T20:42:31Z2025-10-08T20:42:31Zby Tag, Nancy R.<br/>Format: Books<br/>Publication Date 2012<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-10-08T20:42:31Z2025-10-08T20:42:31Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Comparison of narrative advertising and mere product placingent://SD_ILS/0/SD_ILS:188962025-10-08T20:42:31Z2025-10-08T20:42:31Zby Van Vuuren, Mariken Jansen.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Advertising creative : strategy, copy + designent://SD_ILS/0/SD_ILS:439262025-10-08T20:42:31Z2025-10-08T20:42:31Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2010<br/>How to market, advertise, and promote your business or service in your own backyardent://SD_ILS/0/SD_ILS:394272025-10-08T20:42:31Z2025-10-08T20:42:31Zby Egelhoff, Tom.<br/>Format: Books<br/>Publication Date 2008<br/>The art of client serviceent://SD_ILS/0/SD_ILS:59702025-10-08T20:42:31Z2025-10-08T20:42:31Zby Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-10-08T20:42:31Z2025-10-08T20:42:31Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>MadScam : kick-ass advertising without the Madison Avenue price tagent://SD_ILS/0/SD_ILS:433532025-10-08T20:42:31Z2025-10-08T20:42:31Zby Parker, George, 1937-<br/>Format: Books<br/>Publication Date 2007<br/>There's a Tsotsi in the boardroom : winning in a hostile worldent://SD_ILS/0/SD_ILS:120122025-10-08T20:42:31Z2025-10-08T20:42:31Zby Kuzwayo, Muzi.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-10-08T20:42:31Z2025-10-08T20:42:31Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-10-08T20:42:31Z2025-10-08T20:42:31Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-10-08T20:42:31Z2025-10-08T20:42:31Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Space race : an inside view of the future of communications planningent://SD_ILS/0/SD_ILS:320002025-10-08T20:42:31Z2025-10-08T20:42:31Zby Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motionent://SD_ILS/0/SD_ILS:79072025-10-08T20:42:31Z2025-10-08T20:42:31Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2005<br/>Corporate communications : a 21st century primerent://SD_ILS/0/SD_ILS:205422025-10-08T20:42:31Z2025-10-08T20:42:31Zby Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:368762025-10-08T20:42:31Z2025-10-08T20:42:31Zby Sheehan, Kim Bartel.<br/>Format: Books<br/>Publication Date 2004<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-10-08T20:42:31Z2025-10-08T20:42:31Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-10-08T20:42:31Z2025-10-08T20:42:31Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!ent://SD_ILS/0/SD_ILS:156842025-10-08T20:42:31Z2025-10-08T20:42:31Zby Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-10-08T20:42:31Z2025-10-08T20:42:31Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>The fall of advertising and the rise of PRent://SD_ILS/0/SD_ILS:156822025-10-08T20:42:31Z2025-10-08T20:42:31Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2002<br/>The end of advertising as we know itent://SD_ILS/0/SD_ILS:123352025-10-08T20:42:31Z2025-10-08T20:42:31Zby Zyman, Sergio.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html">http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html">http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-10-08T20:42:31Z2025-10-08T20:42:31Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-10-08T20:42:31Z2025-10-08T20:42:31Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-10-08T20:42:31Z2025-10-08T20:42:31Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:148242025-10-08T20:42:31Z2025-10-08T20:42:31Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 1999<br/>11 steps to brand heaven : the ultimate guide to buying an advertising campaignent://SD_ILS/0/SD_ILS:103192025-10-08T20:42:31Z2025-10-08T20:42:31Zby Weinreich, Len.<br/>Format: Books<br/>Publication Date 1999<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-10-08T20:42:31Z2025-10-08T20:42:31Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising and sales promotion strategyent://SD_ILS/0/SD_ILS:3402025-10-08T20:42:31Z2025-10-08T20:42:31Zby Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format: Books<br/>Publication Date 1998 1997<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-10-08T20:42:31Z2025-10-08T20:42:31Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Best ads : humour in advertisingent://SD_ILS/0/SD_ILS:103342025-10-08T20:42:31Z2025-10-08T20:42:31Zby Saunders, Dave, author<br/>Format: Books<br/>Publication Date 1997<br/>International advertising : communicating across culturesent://SD_ILS/0/SD_ILS:94612025-10-08T20:42:31Z2025-10-08T20:42:31Zby Mueller, Barbara, 1958-<br/>Format: Books<br/>Publication Date 1996<br/>Advertising, concepts and strategiesent://SD_ILS/0/SD_ILS:3142025-10-08T20:42:31Z2025-10-08T20:42:31Zby Berkman, Harold W.<br/>Format: Books<br/>Publication Date 1987<br/>Ogilvy on advertisingent://SD_ILS/0/SD_ILS:107532025-10-08T20:42:31Z2025-10-08T20:42:31Zby Ogilvy, David, 1911-1999.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/84040525.html">http://catdir.loc.gov/catdir/description/random0414/84040525.html</a><br/>Format: Books<br/>Publication Date 1985 1983<br/>Promotional strategyent://SD_ILS/0/SD_ILS:143702025-10-08T20:42:31Z2025-10-08T20:42:31Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1975<br/>