Search Results for MARKETING. - Narrowed by: Target marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMARKETING.$0026qf$003dSUBJECT$002509Subject$002509Target$002bmarketing.$002509Target$002bmarketing.$0026ps$003d300?dt=list 2025-10-09T08:46:10Z Marketing strategy and competitive positioning ent://SD_ILS/0/SD_ILS:56830 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Hooley, Graham J., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Experiential Marketing : integrated theory &amp; strategic application. ent://SD_ILS/0/SD_ILS:56957 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Buyer behaviour : strategic marketing applications ent://SD_ILS/0/SD_ILS:17003 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;1995&#160;1994<br/> Buyer behaviour : understanding consumer psychology and marketing ent://SD_ILS/0/SD_ILS:16096 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing for tourism, hospitality &amp; events : a global &amp; digital approach ent://SD_ILS/0/SD_ILS:57829 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Hudson, Simon, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing for tourism, hospitality &amp; events : a global &amp; digital approach ent://SD_ILS/0/SD_ILS:22391 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Hudson, Simon, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Experiential marketing : secrets, strategies, and success stories from the world's greatest brands ent://SD_ILS/0/SD_ILS:21253 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) ent://SD_ILS/0/SD_ILS:16615 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Godin, Seth.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2007<br/> Creating the marketing experience : new strategies for building relationships with your target market ent://SD_ILS/0/SD_ILS:36606 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Marconi, Joe.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015327.html">http://www.loc.gov/catdir/toc/ecip0513/2005015327.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Ethnic marketing : accepting the challenge of cultural diversity ent://SD_ILS/0/SD_ILS:37360 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Pires, Guilherme Dias.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Youthnation : building remarkable brands in a youth-driven culture ent://SD_ILS/0/SD_ILS:53444 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Britton, Matt, 1975-, author<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> How cool brands stay hot : branding to Generation Y ent://SD_ILS/0/SD_ILS:49549 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Bergh, Joeri van den, 1971-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> How cool brands stay hot : branding to generation Y ent://SD_ILS/0/SD_ILS:47008 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Bergh, Joeri van den.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising ent://SD_ILS/0/SD_ILS:10197 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Culture and positioning as determinants of strategy : personality and the business organization ent://SD_ILS/0/SD_ILS:29076 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Ellson, Tony, 1953-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy046/2003065683.html">http://www.loc.gov/catdir/toc/fy046/2003065683.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/hol053/2003065683.html">http://www.loc.gov/catdir/description/hol053/2003065683.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol056/2003065683.html">http://www.loc.gov/catdir/bios/hol056/2003065683.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Buyer behaviour : a multi-cultural approach ent://SD_ILS/0/SD_ILS:15678 2025-10-09T08:46:10Z 2025-10-09T08:46:10Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/>