Search Results for Management - Narrowed by: Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dManagement$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300$0026isd$003dtrue?2025-11-23T18:17:26ZMarketing management.ent://SD_ILS/0/SD_ILS:1772025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:132572025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2000<br/>Sales managementent://SD_ILS/0/SD_ILS:160072025-11-23T18:17:26Z2025-11-23T18:17:26Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2000<br/>Sales managementent://SD_ILS/0/SD_ILS:205012025-11-23T18:17:26Z2025-11-23T18:17:26Zby Connett, Brian I.<br/>Format: Books<br/>Publication Date 2010<br/>Retail managementent://SD_ILS/0/SD_ILS:173352025-11-23T18:17:26Z2025-11-23T18:17:26Zby Cox, Roger, 1936-<br/>Format: Books<br/>Publication Date 2000<br/>Marketing managementent://SD_ILS/0/SD_ILS:103832025-11-23T18:17:26Z2025-11-23T18:17:26Zby Van der Walt, Annamarie.<br/>Format: Books<br/>Publication Date 1996<br/>Marketing managementent://SD_ILS/0/SD_ILS:201942025-11-23T18:17:26Z2025-11-23T18:17:26Zby Marx, S. (Sieg)<br/>Format: Books<br/>Publication Date 1993<br/>Promotional managementent://SD_ILS/0/SD_ILS:163382025-11-23T18:17:26Z2025-11-23T18:17:26Zby Govoni, Norman A. P.<br/>Format: Books<br/>Publication Date 1986<br/>Strategic market managementent://SD_ILS/0/SD_ILS:123452025-11-23T18:17:26Z2025-11-23T18:17:26Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix07/2001026190.html">http://catdir.loc.gov/catdir/toc/onix07/2001026190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html">http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley036/2001026190.html">http://catdir.loc.gov/catdir/description/wiley036/2001026190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Strategic market managementent://SD_ILS/0/SD_ILS:152912025-11-23T18:17:26Z2025-11-23T18:17:26Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-11-23T18:17:26Z2025-11-23T18:17:26Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Marketing management workbookent://SD_ILS/0/SD_ILS:136002025-11-23T18:17:26Z2025-11-23T18:17:26Zby Jooste, C. J.<br/>Format: Books<br/>Publication Date 1996<br/>New products managementent://SD_ILS/0/SD_ILS:509572025-11-23T18:17:26Z2025-11-23T18:17:26Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Format: Books<br/>Publication Date 2006<br/>New products managementent://SD_ILS/0/SD_ILS:159122025-11-23T18:17:26Z2025-11-23T18:17:26Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2002025532.html">http://catdir.loc.gov/catdir/toc/mh021/2002025532.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/2002025532.html">http://catdir.loc.gov/catdir/description/mh022/2002025532.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing management casebookent://SD_ILS/0/SD_ILS:21292025-11-23T18:17:26Z2025-11-23T18:17:26Zby Davis, Robert T., 1921-1995.<br/>Format: Books<br/>Publication Date 1984<br/>Sales management for tourisment://SD_ILS/0/SD_ILS:177502025-11-23T18:17:26Z2025-11-23T18:17:26Zby Van Nieuwenhuizen, P. J. J.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:130022025-11-23T18:17:26Z2025-11-23T18:17:26Zby Doyle, Peter, 1943-2003.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:145052025-11-23T18:17:26Z2025-11-23T18:17:26Zby Doyle, Peter, 1943-2003.<br/>Format: Books<br/>Publication Date 1998<br/>Sales management for tourism. Textbookent://SD_ILS/0/SD_ILS:178782025-11-23T18:17:26Z2025-11-23T18:17:26Zby Van Nieuwenhuizen, P. J. J.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:149192025-11-23T18:17:26Z2025-11-23T18:17:26Zby Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Marketing management : a European perspectiveent://SD_ILS/0/SD_ILS:146162025-11-23T18:17:26Z2025-11-23T18:17:26Zby Norgan, Susan.<br/>Format: Books<br/>Publication Date 1994<br/>Marketing management in South Africaent://SD_ILS/0/SD_ILS:152242025-11-23T18:17:26Z2025-11-23T18:17:26Zby Stanton, William.<br/>Format: Books<br/>Publication Date 1992<br/>Sales management : an operational approachent://SD_ILS/0/SD_ILS:170072025-11-23T18:17:26Z2025-11-23T18:17:26Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 1989<br/>The Task of marketing managementent://SD_ILS/0/SD_ILS:108662025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lucas, G. H. G. (Gysbert Hendrik George), 1940-<br/>Format: Books<br/>Publication Date 1989<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a>
Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:594692025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kelley, Larry D., 1955- author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:29802025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1997<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802025-11-23T18:17:26Z2025-11-23T18:17:26Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>How come your brand isn't working hard enough? : the essential guide to brand managementent://SD_ILS/0/SD_ILS:130642025-11-23T18:17:26Z2025-11-23T18:17:26Zby Cheverton, Peter.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA">http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigment://SD_ILS/0/SD_ILS:129252025-11-23T18:17:26Z2025-11-23T18:17:26Zby Gummesson, Evert, 1936-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2002<br/>Global marketing : foreign entry, local marketing & global managementent://SD_ILS/0/SD_ILS:138532025-11-23T18:17:26Z2025-11-23T18:17:26Zby Johansson, Johny K.<br/><a href="http://www.imageXONE.com/Bookcovers/TOCa9557380.gif">Table of contents 1</a>
<a href="http://www.imageXONE.com/Bookcovers/TOCb9557380.gif">Table of contents 2</a>
<a href="http://www.imageXONE.com/Bookcovers/TOCc9557380.gif">Table of contents 3</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99033630.html">http://catdir.loc.gov/catdir/toc/mh023/99033630.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Global marketing strategiesent://SD_ILS/0/SD_ILS:151592025-11-23T18:17:26Z2025-11-23T18:17:26Zby Jeannet, Jean-Pierre.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006226615.pdf">http://www.gbv.de/dms/hbz/toc/ht006226615.pdf</a><br/>Format: Books<br/>Publication Date 1992<br/>Advances in relationship marketingent://SD_ILS/0/SD_ILS:3042025-11-23T18:17:26Z2025-11-23T18:17:26Zby Payne, Adrian.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1995<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102025-11-23T18:17:26Z2025-11-23T18:17:26Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>Travel and tourism marketing techniquesent://SD_ILS/0/SD_ILS:113142025-11-23T18:17:26Z2025-11-23T18:17:26Zby Reilly, Robert T.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002569326&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 1988<br/>Leisure marketingent://SD_ILS/0/SD_ILS:151752025-11-23T18:17:26Z2025-11-23T18:17:26Zby Leadley, Peter J.<br/>Format: Books<br/>Publication Date 1992<br/>Principles of marketingent://SD_ILS/0/SD_ILS:138052025-11-23T18:17:26Z2025-11-23T18:17:26Zby Randall, Geoffrey.<br/>Format: Books<br/>Publication Date 2001<br/>How to mind-read your customers : using insights from psychology to increase sales and develop better business relationshipsent://SD_ILS/0/SD_ILS:246182025-11-23T18:17:26Z2025-11-23T18:17:26Zby Snyder, David P.<br/>Format: Books<br/>Publication Date 2001<br/>Kellogg on marketingent://SD_ILS/0/SD_ILS:242452025-11-23T18:17:26Z2025-11-23T18:17:26Zby Iacobucci, Dawn.<br/>Format: Books<br/>Publication Date 2001<br/>Services marketing : integrating customer focus across the firment://SD_ILS/0/SD_ILS:497262025-11-23T18:17:26Z2025-11-23T18:17:26Zby Zeithaml, Valarie A.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html</a><br/>Format: Books<br/>Publication Date 2024 2013<br/>Marketingent://SD_ILS/0/SD_ILS:579482025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketingent://SD_ILS/0/SD_ILS:593422025-11-23T18:17:26Z2025-11-23T18:17:26Zby Sachdev, Raj, author.<br/>Format: Books<br/>Publication Date 2024<br/>Strategic marketing : creating competitive advantage.ent://SD_ILS/0/SD_ILS:574042025-11-23T18:17:26Z2025-11-23T18:17:26Zby West, Douglas C., author.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-11-23T18:17:26Z2025-11-23T18:17:26Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-11-23T18:17:26Z2025-11-23T18:17:26Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Introduction to Business Functionsent://SD_ILS/0/SD_ILS:563472025-11-23T18:17:26Z2025-11-23T18:17:26Zby Bester, P.<br/>Format: Books<br/>Publication Date 2020<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:472025-11-23T18:17:26Z2025-11-23T18:17:26Zby Van Noordwyk, A.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Experiences : the 7th era of marketingent://SD_ILS/0/SD_ILS:224072025-11-23T18:17:26Z2025-11-23T18:17:26Zby Rose, Robert, author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-11-23T18:17:26Z2025-11-23T18:17:26Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-11-23T18:17:26Z2025-11-23T18:17:26Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:19992025-11-23T18:17:26Z2025-11-23T18:17:26Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Drucker on marketing : lessons from the world's most influential business thinkerent://SD_ILS/0/SD_ILS:495362025-11-23T18:17:26Z2025-11-23T18:17:26Zby Cohen, William A., 1937-<br/>Format: Books<br/>Publication Date 2013<br/>Strategic marketingent://SD_ILS/0/SD_ILS:509842025-11-23T18:17:26Z2025-11-23T18:17:26Zby Cravens, David W.<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-11-23T18:17:26Z2025-11-23T18:17:26Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Contemporary retail and marketing case studiesent://SD_ILS/0/SD_ILS:58232025-11-23T18:17:26Z2025-11-23T18:17:26Zby Van Heerden, Neels, 1957-<br/>Format: Books<br/>Publication Date 2013<br/>MKTG 5.ent://SD_ILS/0/SD_ILS:228102025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2012<br/>Business marketing face to face : the theory and practice of B2Bent://SD_ILS/0/SD_ILS:511442025-11-23T18:17:26Z2025-11-23T18:17:26Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2012<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:159502025-11-23T18:17:26Z2025-11-23T18:17:26Zby Van Zyl, J.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-11-23T18:17:26Z2025-11-23T18:17:26Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-11-23T18:17:26Z2025-11-23T18:17:26Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Harvard business review on reinventing your marketing.ent://SD_ILS/0/SD_ILS:460862025-11-23T18:17:26Z2025-11-23T18:17:26ZFormat: Books<br/>Publication Date 2011<br/>Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouthent://SD_ILS/0/SD_ILS:448962025-11-23T18:17:26Z2025-11-23T18:17:26Zby Silverman, George, 1942-<br/>Format: Books<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-11-23T18:17:26Z2025-11-23T18:17:26Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approachent://SD_ILS/0/SD_ILS:431182025-11-23T18:17:26Z2025-11-23T18:17:26Zby Neves, Marcos Fava.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-11-23T18:17:26Z2025-11-23T18:17:26Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-11-23T18:17:26Z2025-11-23T18:17:26Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:15432025-11-23T18:17:26Z2025-11-23T18:17:26Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2009<br/>Chaotics : the business of managing and marketing in the age of turbulenceent://SD_ILS/0/SD_ILS:399572025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2009<br/>Think like a marketer : what it really takes to stand out from the crowd, the clutter, and the competitionent://SD_ILS/0/SD_ILS:533472025-11-23T18:17:26Z2025-11-23T18:17:26Zby Sonnier, Lauron.<br/>Format: Books<br/>Publication Date 2009<br/>The shift : the transformation of today's marketers into tomorrow's growth leadersent://SD_ILS/0/SD_ILS:461202025-11-23T18:17:26Z2025-11-23T18:17:26Zby Davis, Scott M., 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:169912025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017032662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html">http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:342102025-11-23T18:17:26Z2025-11-23T18:17:26Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2007<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-11-23T18:17:26Z2025-11-23T18:17:26Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Marketing researchent://SD_ILS/0/SD_ILS:159582025-11-23T18:17:26Z2025-11-23T18:17:26Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a>
<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>The big moo : stop trying to be perfect and start being remarkableent://SD_ILS/0/SD_ILS:169412025-11-23T18:17:26Z2025-11-23T18:17:26Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2006<br/>Beyond six sigma : profitable growth throuth customer value creationent://SD_ILS/0/SD_ILS:315302025-11-23T18:17:26Z2025-11-23T18:17:26Zby Plaster, Gary.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005023556.html">http://www.loc.gov/catdir/toc/ecip0517/2005023556.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html">http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Juicing the orange : how to turn creativity into a powerful business advantageent://SD_ILS/0/SD_ILS:321392025-11-23T18:17:26Z2025-11-23T18:17:26Zby Fallon, Pat.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip065/2005036310.html">http://www.loc.gov/catdir/toc/ecip065/2005036310.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Identity and strategy : how individual visions enable the design of a market strategy that worksent://SD_ILS/0/SD_ILS:324682025-11-23T18:17:26Z2025-11-23T18:17:26Zby Rughase, Olaf G., 1968-<br/>Format: Books<br/>Publication Date 2006<br/>Managing globally international tradeent://SD_ILS/0/SD_ILS:440482025-11-23T18:17:26Z2025-11-23T18:17:26Zby University of Maryland University College. Office of Instructional Development.<br/>Format: Video disc<br/>Publication Date 2006 1993<br/>151 quick ideas to get new customersent://SD_ILS/0/SD_ILS:547852025-11-23T18:17:26Z2025-11-23T18:17:26Zby Wilson, Jerry R.<br/>Format: Books<br/>Publication Date 2006<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-11-23T18:17:26Z2025-11-23T18:17:26Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012025-11-23T18:17:26Z2025-11-23T18:17:26Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:159412025-11-23T18:17:26Z2025-11-23T18:17:26Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-11-23T18:17:26Z2025-11-23T18:17:26Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-11-23T18:17:26Z2025-11-23T18:17:26Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Branding unbound : the future of advertising, sales, and the brand experience in the wireless ageent://SD_ILS/0/SD_ILS:130032025-11-23T18:17:26Z2025-11-23T18:17:26Zby Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a>
Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a>
Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format: Books<br/>Publication Date 2005<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:117032025-11-23T18:17:26Z2025-11-23T18:17:26Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:117592025-11-23T18:17:26Z2025-11-23T18:17:26Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 2004<br/>The 22 immutable laws of brandingent://SD_ILS/0/SD_ILS:103232025-11-23T18:17:26Z2025-11-23T18:17:26Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2003 1999<br/>Marketing insights from A to Z : 80 concepts every manager needs to knowent://SD_ILS/0/SD_ILS:119772025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12771">http://www.books24x7.com/marc.asp?bookid=12771</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=152701">http://public.eblib.com/choice/publicfullrecord.aspx?p=152701</a>
ebrary <a href="http://site.ebrary.com/id/10299243">http://site.ebrary.com/id/10299243</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571</a>
MyiLibrary <a href="http://www.myilibrary.com?id=36368">http://www.myilibrary.com?id=36368</a><br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:121902025-11-23T18:17:26Z2025-11-23T18:17:26Zby Walker, Orville C.<br/>Format: Electronic Resources<br/>Publication Date 2003<br/>New consumer marketing : managing a living demand systement://SD_ILS/0/SD_ILS:301142025-11-23T18:17:26Z2025-11-23T18:17:26Zby Baker, Susan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2003007455.html">http://www.loc.gov/catdir/toc/wiley031/2003007455.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-11-23T18:17:26Z2025-11-23T18:17:26Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:121302025-11-23T18:17:26Z2025-11-23T18:17:26Zby Summers, Jane, 1962-<br/>Format: Books<br/>Publication Date 2003<br/>The guru guide to marketing : a concise guide to the best ideas from today's top marketersent://SD_ILS/0/SD_ILS:166542025-11-23T18:17:26Z2025-11-23T18:17:26Zby Boyett, Joseph H.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html">http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html">http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html">http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-11-23T18:17:26Z2025-11-23T18:17:26Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketingent://SD_ILS/0/SD_ILS:128682025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W.<br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Marketing communications : contexts, strategies, and applicationsent://SD_ILS/0/SD_ILS:130242025-11-23T18:17:26Z2025-11-23T18:17:26Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2002<br/>The business marketing course : managing in complex networksent://SD_ILS/0/SD_ILS:130282025-11-23T18:17:26Z2025-11-23T18:17:26Zby Ford, David, 1944-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html">http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html">http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/2001056905.html">http://catdir.loc.gov/catdir/description/wiley034/2001056905.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Achieving excellence in selling : a South African approachent://SD_ILS/0/SD_ILS:98512025-11-23T18:17:26Z2025-11-23T18:17:26Zby Blem, Norman.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2001<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:127352025-11-23T18:17:26Z2025-11-23T18:17:26Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:242242025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2001<br/>Big brands, big trouble : lessons learned the hard wayent://SD_ILS/0/SD_ILS:106792025-11-23T18:17:26Z2025-11-23T18:17:26Zby Trout, Jack.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html">http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html">http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2002265702.html">http://catdir.loc.gov/catdir/description/wiley035/2002265702.html</a><br/>Format: Books<br/>Publication Date 2001<br/>The 11 immutable laws of Internet brandingent://SD_ILS/0/SD_ILS:103182025-11-23T18:17:26Z2025-11-23T18:17:26Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2000<br/>Marketingent://SD_ILS/0/SD_ILS:133132025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-11-23T18:17:26Z2025-11-23T18:17:26Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:147722025-11-23T18:17:26Z2025-11-23T18:17:26Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:147002025-11-23T18:17:26Z2025-11-23T18:17:26Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 1999<br/>Kotler on marketing : how to create, win, and dominate marketsent://SD_ILS/0/SD_ILS:131072025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html</a>
Table of contents <a href="http://lcweb.loc.gov/catdir/toc/98-43626.html">http://lcweb.loc.gov/catdir/toc/98-43626.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/98043626.html">http://catdir.loc.gov/catdir/bios/simon051/98043626.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon031/98043626.html">http://catdir.loc.gov/catdir/description/simon031/98043626.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Practical marketing and sales for South African businessent://SD_ILS/0/SD_ILS:132762025-11-23T18:17:26Z2025-11-23T18:17:26Zby Blewett, Stephen.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing planning & strategyent://SD_ILS/0/SD_ILS:138422025-11-23T18:17:26Z2025-11-23T18:17:26Zby Jain, Subhash C., 1942-<br/>Format: Books<br/>Publication Date 1999<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:153712025-11-23T18:17:26Z2025-11-23T18:17:26Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 1999<br/>Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them foreverent://SD_ILS/0/SD_ILS:166162025-11-23T18:17:26Z2025-11-23T18:17:26Zby Gordon, Ian, 1952 June 19-<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/98-134752.html">http://lcweb.loc.gov/catdir/toc/98-134752.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/98134752.html">http://catdir.loc.gov/catdir/bios/wiley042/98134752.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/98134752.html">http://catdir.loc.gov/catdir/description/wiley033/98134752.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Marketing visionsent://SD_ILS/0/SD_ILS:233842025-11-23T18:17:26Z2025-11-23T18:17:26Zby Bradmore, Don.<br/>Format: Books<br/>Publication Date 1997<br/>Services marketingent://SD_ILS/0/SD_ILS:103672025-11-23T18:17:26Z2025-11-23T18:17:26Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1996<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:15042025-11-23T18:17:26Z2025-11-23T18:17:26Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 1995<br/>Competitive marketing : a strategic approachent://SD_ILS/0/SD_ILS:151612025-11-23T18:17:26Z2025-11-23T18:17:26Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 1995<br/>Marketing your small businessent://SD_ILS/0/SD_ILS:104392025-11-23T18:17:26Z2025-11-23T18:17:26Zby Sherriff, Neville, 1950-<br/>Format: Books<br/>Publication Date 1995<br/>Marketing : contemporary concepts and practicesent://SD_ILS/0/SD_ILS:233802025-11-23T18:17:26Z2025-11-23T18:17:26Zby Schoell, William F.<br/>Format: Books<br/>Publication Date 1995<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:196842025-11-23T18:17:26Z2025-11-23T18:17:26Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1994<br/>The sales manager's profit planner : planning and controlling the selling functionent://SD_ILS/0/SD_ILS:148012025-11-23T18:17:26Z2025-11-23T18:17:26Zby Holmes, George.<br/>Format: Books<br/>Publication Date 1991<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:201692025-11-23T18:17:26Z2025-11-23T18:17:26Zby Engel, James F.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003913737.PDF">http://www.gbv.de/dms/hbz/toc/ht003913737.PDF</a><br/>Format: Books<br/>Publication Date 1991<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:220272025-11-23T18:17:26Z2025-11-23T18:17:26Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1990<br/>Marketing : strategic foundationsent://SD_ILS/0/SD_ILS:82022025-11-23T18:17:26Z2025-11-23T18:17:26Zby Busch, Paul S.<br/>Format: Books<br/>Publication Date 1985<br/>Hospitality for sale : techniques of promoting business for hospitality establishmentsent://SD_ILS/0/SD_ILS:571222025-11-23T18:17:26Z2025-11-23T18:17:26Zby Coffman, C. DeWitt (Charles DeWitt)<br/>Format: Books<br/>Publication Date 1980<br/>Promotional strategyent://SD_ILS/0/SD_ILS:143702025-11-23T18:17:26Z2025-11-23T18:17:26Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1975<br/>