Search Results for Marketing - Narrowed by: 1:VGCTSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGCT$0025091$00253AVGCT$0026ps$003d300?dt=list2025-05-12T16:31:41ZMarketingent://SD_ILS/0/SD_ILS:166132025-05-12T16:31:41Z2025-05-12T16:31:41Zby Etzel, Michael J.<br/>Format: Books<br/>Publication Date 1997<br/>Marketingent://SD_ILS/0/SD_ILS:166112025-05-12T16:31:41Z2025-05-12T16:31:41Zby Berkowitz, Eric N.<br/>Format: Books<br/>Publication Date 2000<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-05-12T16:31:41Z2025-05-12T16:31:41Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketing management.ent://SD_ILS/0/SD_ILS:166212025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Format: Video disc<br/>Publication Date 2009<br/>Digital marketingent://SD_ILS/0/SD_ILS:223872025-05-12T16:31:41Z2025-05-12T16:31:41Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing research.ent://SD_ILS/0/SD_ILS:562242025-05-12T16:31:41Z2025-05-12T16:31:41Zby Wiid, JA.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing management.ent://SD_ILS/0/SD_ILS:1772025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Permission marketingent://SD_ILS/0/SD_ILS:119162025-05-12T16:31:41Z2025-05-12T16:31:41Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2007 1999<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:116522025-05-12T16:31:41Z2025-05-12T16:31:41Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-05-12T16:31:41Z2025-05-12T16:31:41Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-05-12T16:31:41Z2025-05-12T16:31:41Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:209202025-05-12T16:31:41Z2025-05-12T16:31:41Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing researchent://SD_ILS/0/SD_ILS:1952025-05-12T16:31:41Z2025-05-12T16:31:41Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing researchent://SD_ILS/0/SD_ILS:4332025-05-12T16:31:41Z2025-05-12T16:31:41Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing researchent://SD_ILS/0/SD_ILS:159582025-05-12T16:31:41Z2025-05-12T16:31:41Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing strategyent://SD_ILS/0/SD_ILS:162022025-05-12T16:31:41Z2025-05-12T16:31:41Zby Walker, Orville C.<br/>Format: Books<br/>Publication Date 2005<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:167972025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bothma, Neels, 1959-<br/>Format: Books<br/>Publication Date 2003<br/>Marketing, principles & perspectivesent://SD_ILS/0/SD_ILS:166102025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bearden, William O., 1945-<br/>Format: Books<br/>Publication Date 2001<br/>Marketing principles & perspectivesent://SD_ILS/0/SD_ILS:166232025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bearden, William O., 1945-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/97024735.html">http://catdir.loc.gov/catdir/toc/mh022/97024735.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/97024735.html">http://catdir.loc.gov/catdir/description/mh023/97024735.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:210992025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2017<br/>Principles of marketingent://SD_ILS/0/SD_ILS:5392025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-05-12T16:31:41Z2025-05-12T16:31:41Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159022025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
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<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166182025-05-12T16:31:41Z2025-05-12T16:31:41Zby Jobber, David.<br/>Format: Books<br/>Publication Date 2003<br/>Global marketing strategiesent://SD_ILS/0/SD_ILS:167492025-05-12T16:31:41Z2025-05-12T16:31:41Zby Jeannet, Jean-Pierre.<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/97-72494.html">http://lcweb.loc.gov/catdir/toc/97-72494.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Global marketing strategiesent://SD_ILS/0/SD_ILS:165652025-05-12T16:31:41Z2025-05-12T16:31:41Zby Jeannet, Jean-Pierre.<br/>Format: Books<br/>Publication Date 1995<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-05-12T16:31:41Z2025-05-12T16:31:41Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:127352025-05-12T16:31:41Z2025-05-12T16:31:41Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 2001<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:9422025-05-12T16:31:41Z2025-05-12T16:31:41Zby Strydom, Johan (ed)<br/>Format: Books<br/>Publication Date 1999<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-05-12T16:31:41Z2025-05-12T16:31:41Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:20772025-05-12T16:31:41Z2025-05-12T16:31:41Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:159412025-05-12T16:31:41Z2025-05-12T16:31:41Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2005<br/>The e of marketingent://SD_ILS/0/SD_ILS:125592025-05-12T16:31:41Z2025-05-12T16:31:41Zby Swanepoel, Japie.<br/>Format: Books<br/>Publication Date 2006<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:552432025-05-12T16:31:41Z2025-05-12T16:31:41Zby Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:71422025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>The successful marketing planent://SD_ILS/0/SD_ILS:169422025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hiebing, Roman G.<br/>Format: Books<br/>Publication Date 2000<br/>Opportunities in marketing careersent://SD_ILS/0/SD_ILS:152552025-05-12T16:31:41Z2025-05-12T16:31:41Zby Steinberg, Margery S.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0607/98048295-d.html">http://catdir.loc.gov/catdir/enhancements/fy0607/98048295-d.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Financial aspects of marketingent://SD_ILS/0/SD_ILS:159762025-05-12T16:31:41Z2025-05-12T16:31:41Zby Schmidt, Ruth A.<br/>Format: Books<br/>Publication Date 1996<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:575882025-05-12T16:31:41Z2025-05-12T16:31:41Zby Percy, Larry Verfasser. (DE-588)170799492<br/>Format: Books<br/>Publication Date 2023<br/>MARKETING MANAGEMENT, GLOBAL EDITION.ent://SD_ILS/0/SD_ILS:566362025-05-12T16:31:41Z2025-05-12T16:31:41Zby KOTLER, PHILIP. KELLER, KEVIN.<br/>Format: Books<br/>Publication Date 2022 2021<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:166392025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hawkins, Del I.<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1562971">Consumer behavior</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Internet marketing : readings and online resourcesent://SD_ILS/0/SD_ILS:106642025-05-12T16:31:41Z2025-05-12T16:31:41Zby Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing strategy : planning and implementationent://SD_ILS/0/SD_ILS:162012025-05-12T16:31:41Z2025-05-12T16:31:41Zby Walker, Orville C.<br/>Format: Books<br/>Publication Date 1999<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:166902025-05-12T16:31:41Z2025-05-12T16:31:41Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 1999<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:136542025-05-12T16:31:41Z2025-05-12T16:31:41Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 1996<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Experiential Marketing : integrated theory & strategic application.ent://SD_ILS/0/SD_ILS:569572025-05-12T16:31:41Z2025-05-12T16:31:41Zby Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format: Books<br/>Publication Date 2022<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102025-05-12T16:31:41Z2025-05-12T16:31:41Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-05-12T16:31:41Z2025-05-12T16:31:41Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-05-12T16:31:41Z2025-05-12T16:31:41Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-05-12T16:31:41Z2025-05-12T16:31:41Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>UnMarketing : stop marketing. Start engagingent://SD_ILS/0/SD_ILS:57302025-05-12T16:31:41Z2025-05-12T16:31:41Zby Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format: Books<br/>Publication Date 2012<br/>Unmarketing : stop marketing. Start engaging.ent://SD_ILS/0/SD_ILS:96282025-05-12T16:31:41Z2025-05-12T16:31:41Zby Stratten, Scott.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-05-12T16:31:41Z2025-05-12T16:31:41Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-05-12T16:31:41Z2025-05-12T16:31:41Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:159712025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hutt, Michael D.<br/>Format: Regular print<br/>Publication Date 2010<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-05-12T16:31:41Z2025-05-12T16:31:41Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>Online marketing : a customer-led approachent://SD_ILS/0/SD_ILS:2452025-05-12T16:31:41Z2025-05-12T16:31:41Zby Gay, Richard.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing payback : is your marketing profitable?ent://SD_ILS/0/SD_ILS:163932025-05-12T16:31:41Z2025-05-12T16:31:41Zby Shaw, Robert, 1950-<br/>Format: Books<br/>Publication Date 2005<br/>Ten deadly marketing sins : signs and solutionsent://SD_ILS/0/SD_ILS:116552025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html">http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html">http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2003026035.html">http://catdir.loc.gov/catdir/description/wiley041/2003026035.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Principles of service marketing and managementent://SD_ILS/0/SD_ILS:166642025-05-12T16:31:41Z2025-05-12T16:31:41Zby Lovelock, Christopher H.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:167982025-05-12T16:31:41Z2025-05-12T16:31:41Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Cause related marketing : who cares winsent://SD_ILS/0/SD_ILS:132092025-05-12T16:31:41Z2025-05-12T16:31:41Zby Adkins, Sue.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/00698235.html">http://catdir.loc.gov/catdir/toc/els031/00698235.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/00698235.html">http://catdir.loc.gov/catdir/description/els031/00698235.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Study guide to accompany marketingent://SD_ILS/0/SD_ILS:55982025-05-12T16:31:41Z2025-05-12T16:31:41Zby Adams, T.J.<br/>Format: Books<br/>Publication Date 1997<br/>Marketing for a small businessent://SD_ILS/0/SD_ILS:148632025-05-12T16:31:41Z2025-05-12T16:31:41Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 1996<br/>The 22 immuntable laws of marketingent://SD_ILS/0/SD_ILS:103262025-05-12T16:31:41Z2025-05-12T16:31:41Zby Ries, Al.<br/>Format: Books<br/>Publication Date 1994<br/>Marketing research : within a changing information environmentent://SD_ILS/0/SD_ILS:166402025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hair, Joseph F.<br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Essentials of marketing : a global managerial approachent://SD_ILS/0/SD_ILS:167342025-05-12T16:31:41Z2025-05-12T16:31:41Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 2000<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:74212025-05-12T16:31:41Z2025-05-12T16:31:41Zby Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a>
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>Principles of marketing for a digital ageent://SD_ILS/0/SD_ILS:573782025-05-12T16:31:41Z2025-05-12T16:31:41Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-05-12T16:31:41Z2025-05-12T16:31:41Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing 4.0 : moving from traditional to digitalent://SD_ILS/0/SD_ILS:221042025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>e-Marketing in the South African contextent://SD_ILS/0/SD_ILS:179902025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2015<br/>eMarketing : the essential guide to digital marketingent://SD_ILS/0/SD_ILS:21272025-05-12T16:31:41Z2025-05-12T16:31:41Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2011<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:159692025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>EMarketing : the essential guide to online marketingent://SD_ILS/0/SD_ILS:81072025-05-12T16:31:41Z2025-05-12T16:31:41Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2008<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-05-12T16:31:41Z2025-05-12T16:31:41Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Marketing in South Africa : cases and conceptsent://SD_ILS/0/SD_ILS:162042025-05-12T16:31:41Z2025-05-12T16:31:41Zby Simpson, John, 1943 September 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy036/2002443604.html">http://catdir.loc.gov/catdir/toc/fy036/2002443604.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketing ROI : the path to campaign, customer, and corporate profitabilityent://SD_ILS/0/SD_ILS:158132025-05-12T16:31:41Z2025-05-12T16:31:41Zby Lenskold, James.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/2003001407.html">http://catdir.loc.gov/catdir/bios/mh042/2003001407.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003001407.html">http://catdir.loc.gov/catdir/description/mh031/2003001407.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The marketing game! : with student CD-Roment://SD_ILS/0/SD_ILS:166582025-05-12T16:31:41Z2025-05-12T16:31:41Zby Mason, Charlotte H.<br/>Format: Books<br/>Publication Date 2002<br/>The annual : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170192025-05-12T16:31:41Z2025-05-12T16:31:41ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>EVEolution : the eight truths of marketing to womenent://SD_ILS/0/SD_ILS:166382025-05-12T16:31:41Z2025-05-12T16:31:41Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 2001 2000<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:221192025-05-12T16:31:41Z2025-05-12T16:31:41Zby Farris, Paul W., author.<br/>Format: Books<br/>Publication Date 2017<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-05-12T16:31:41Z2025-05-12T16:31:41Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>Marketing brands in Africa : perspectives on the evolution of branding in an emerging marketent://SD_ILS/0/SD_ILS:567582025-05-12T16:31:41Z2025-05-12T16:31:41Zby Appau, Samuelson, editor.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-05-12T16:31:41Z2025-05-12T16:31:41Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>Global marketing : foreign entry, local marketing & global managementent://SD_ILS/0/SD_ILS:138532025-05-12T16:31:41Z2025-05-12T16:31:41Zby Johansson, Johny K.<br/><a href="http://www.imageXONE.com/Bookcovers/TOCa9557380.gif">Table of contents 1</a>
<a href="http://www.imageXONE.com/Bookcovers/TOCb9557380.gif">Table of contents 2</a>
<a href="http://www.imageXONE.com/Bookcovers/TOCc9557380.gif">Table of contents 3</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99033630.html">http://catdir.loc.gov/catdir/toc/mh023/99033630.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing research : a practical approach for the new Millenniument://SD_ILS/0/SD_ILS:164932025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hair, Joseph F.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3352025-05-12T16:31:41Z2025-05-12T16:31:41Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1998<br/>The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Mindsent://SD_ILS/0/SD_ILS:591932025-05-12T16:31:41Z2025-05-12T16:31:41Zby Macdonald, Tracy<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-05-12T16:31:41Z2025-05-12T16:31:41Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-05-12T16:31:41Z2025-05-12T16:31:41Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-05-12T16:31:41Z2025-05-12T16:31:41Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:221062025-05-12T16:31:41Z2025-05-12T16:31:41Zby Andrews, J. Craig, author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-05-12T16:31:41Z2025-05-12T16:31:41Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-05-12T16:31:41Z2025-05-12T16:31:41Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-05-12T16:31:41Z2025-05-12T16:31:41Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-05-12T16:31:41Z2025-05-12T16:31:41Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-05-12T16:31:41Z2025-05-12T16:31:41Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-05-12T16:31:41Z2025-05-12T16:31:41Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-05-12T16:31:41Z2025-05-12T16:31:41Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-05-12T16:31:41Z2025-05-12T16:31:41Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442025-05-12T16:31:41Z2025-05-12T16:31:41Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-05-12T16:31:41Z2025-05-12T16:31:41Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512025-05-12T16:31:41Z2025-05-12T16:31:41Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The best digital marketing campaigns in the world IIent://SD_ILS/0/SD_ILS:221672025-05-12T16:31:41Z2025-05-12T16:31:41Zby Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-05-12T16:31:41Z2025-05-12T16:31:41Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822025-05-12T16:31:41Z2025-05-12T16:31:41Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-05-12T16:31:41Z2025-05-12T16:31:41Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-05-12T16:31:41Z2025-05-12T16:31:41Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-05-12T16:31:41Z2025-05-12T16:31:41Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-05-12T16:31:41Z2025-05-12T16:31:41Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Capeent://SD_ILS/0/SD_ILS:192082025-05-12T16:31:41Z2025-05-12T16:31:41Zby Smit, Justin.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-05-12T16:31:41Z2025-05-12T16:31:41Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-05-12T16:31:41Z2025-05-12T16:31:41Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plasconent://SD_ILS/0/SD_ILS:189322025-05-12T16:31:41Z2025-05-12T16:31:41Zby Mare, Kathy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africaent://SD_ILS/0/SD_ILS:189402025-05-12T16:31:41Z2025-05-12T16:31:41Zby Malan, Philippus.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-05-12T16:31:41Z2025-05-12T16:31:41Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketingent://SD_ILS/0/SD_ILS:189042025-05-12T16:31:41Z2025-05-12T16:31:41Zby Van Zyl, Abraham Johannes.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>The idea writers : copywriting in a new media and marketing eraent://SD_ILS/0/SD_ILS:72312025-05-12T16:31:41Z2025-05-12T16:31:41Zby Iezzi, Teressa.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html</a><br/>Format: Books<br/>Publication Date 2010<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-05-12T16:31:41Z2025-05-12T16:31:41Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)ent://SD_ILS/0/SD_ILS:166152025-05-12T16:31:41Z2025-05-12T16:31:41Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2009 2007<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-05-12T16:31:41Z2025-05-12T16:31:41Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directlyent://SD_ILS/0/SD_ILS:57172025-05-12T16:31:41Z2025-05-12T16:31:41Zby Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-05-12T16:31:41Z2025-05-12T16:31:41Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Measuring marketing : 103 key metrics every marketer needsent://SD_ILS/0/SD_ILS:57062025-05-12T16:31:41Z2025-05-12T16:31:41Zby Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-05-12T16:31:41Z2025-05-12T16:31:41Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>Experience the message : how experiential marketing is changing the brand worldent://SD_ILS/0/SD_ILS:39742025-05-12T16:31:41Z2025-05-12T16:31:41Zby Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-05-12T16:31:41Z2025-05-12T16:31:41Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>Free prize inside! : the next big marketing ideaent://SD_ILS/0/SD_ILS:115822025-05-12T16:31:41Z2025-05-12T16:31:41Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2005 2004<br/>Communities dominate brands : business and marketing challenges for the 21st centuryent://SD_ILS/0/SD_ILS:156792025-05-12T16:31:41Z2025-05-12T16:31:41Zby Ahonen, Tomi T.<br/>Format: Books<br/>Publication Date 2005<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882025-05-12T16:31:41Z2025-05-12T16:31:41Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Branded nation : the marketing of megachurch, college, inc., and museumworldent://SD_ILS/0/SD_ILS:151402025-05-12T16:31:41Z2025-05-12T16:31:41Zby Twitchell, James B., 1943-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012918099&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html">http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon051/2004052147.html">http://catdir.loc.gov/catdir/description/simon051/2004052147.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketing and the bottom line : the marketing metrics that will pump up cash flowent://SD_ILS/0/SD_ILS:126962025-05-12T16:31:41Z2025-05-12T16:31:41Zby Ambler, Tim.<br/>Format: Books<br/>Publication Date 2003<br/>Applications in basic marketing : clippings from the popular business pressent://SD_ILS/0/SD_ILS:160922025-05-12T16:31:41Z2025-05-12T16:31:41Zby Perreault, William D., Jr.<br/>Format: Books<br/>Publication Date 2003<br/>Learning aid for use with essentials of marketing : a global managerial approach.ent://SD_ILS/0/SD_ILS:167502025-05-12T16:31:41Z2025-05-12T16:31:41Zby Lanker, Brian.<br/>Format: Books<br/>Publication Date 1999<br/>Driving brand value : using integrated marketing to manage profitable stakeholder relationshipsent://SD_ILS/0/SD_ILS:162162025-05-12T16:31:41Z2025-05-12T16:31:41Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 1997<br/>Marketing aesthetics : the strategic management of brands, identity, and imageent://SD_ILS/0/SD_ILS:164992025-05-12T16:31:41Z2025-05-12T16:31:41Zby Schmitt, Bernd.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/97009426.html">http://catdir.loc.gov/catdir/samples/simon031/97009426.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/97009426.html">http://catdir.loc.gov/catdir/bios/simon051/97009426.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/97009426.html">http://catdir.loc.gov/catdir/description/simon033/97009426.html</a><br/>Format: Books<br/>Publication Date 1997<br/>Applications in basic marketing : clippings from the popular business pressent://SD_ILS/0/SD_ILS:167362025-05-12T16:31:41Z2025-05-12T16:31:41Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 1997<br/>Customer behavior : consumer behavior & beyondent://SD_ILS/0/SD_ILS:102912025-05-12T16:31:41Z2025-05-12T16:31:41Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 1999<br/>Black diamond unearthing South Africa's new black middle class.ent://SD_ILS/0/SD_ILS:193122025-05-12T16:31:41Z2025-05-12T16:31:41Zby UCT Unilever Institute of Strategic Marketing.<br/>Format: Books<br/>Publication Date 2006 200<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:123162025-05-12T16:31:41Z2025-05-12T16:31:41Zby Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Distribution management : the place decisionent://SD_ILS/0/SD_ILS:156052025-05-12T16:31:41Z2025-05-12T16:31:41Zby Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format: Books<br/>Publication Date 2005<br/>The encyclopaedia of brands and branding in South Africa.ent://SD_ILS/0/SD_ILS:170662025-05-12T16:31:41Z2025-05-12T16:31:41Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2005<br/>Sales force managementent://SD_ILS/0/SD_ILS:162062025-05-12T16:31:41Z2025-05-12T16:31:41Zby Churchill, Gilbert A.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009417482&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009417482&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009417482&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009417482&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Retail managementent://SD_ILS/0/SD_ILS:156802025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hasty, Ronald W.<br/>Format: Books<br/>Publication Date 1997<br/>Economics : principles and practiceent://SD_ILS/0/SD_ILS:139122025-05-12T16:31:41Z2025-05-12T16:31:41Zby Black, P. A. (Philip A.)<br/>Format: Books<br/>Publication Date 2000<br/>Brands and branding in South Africa : key success stories.ent://SD_ILS/0/SD_ILS:147222025-05-12T16:31:41Z2025-05-12T16:31:41ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-05-12T16:31:41Z2025-05-12T16:31:41Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.ent://SD_ILS/0/SD_ILS:574062025-05-12T16:31:41Z2025-05-12T16:31:41Zby Barlow, DH<br/>Format: Books<br/>Publication Date 2023<br/>Brand storytelling : put customers at the heart of your brand storyent://SD_ILS/0/SD_ILS:579632025-05-12T16:31:41Z2025-05-12T16:31:41Zby Rodriguez, Miri, author.<br/>Format: Books<br/>Publication Date 2023<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-05-12T16:31:41Z2025-05-12T16:31:41Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-05-12T16:31:41Z2025-05-12T16:31:41Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-05-12T16:31:41Z2025-05-12T16:31:41Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand activism from purpose to actionent://SD_ILS/0/SD_ILS:567572025-05-12T16:31:41Z2025-05-12T16:31:41Zby Sarkar, Christian, author.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-05-12T16:31:41Z2025-05-12T16:31:41Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Kellogg on branding in a hyper-connected worldent://SD_ILS/0/SD_ILS:566212025-05-12T16:31:41Z2025-05-12T16:31:41Zby Tybout, Alice M. éditeur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Digital gaming and the advertising landscapeent://SD_ILS/0/SD_ILS:567882025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hera, Teresa de la, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-05-12T16:31:41Z2025-05-12T16:31:41Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:220902025-05-12T16:31:41Z2025-05-12T16:31:41Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2018<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-05-12T16:31:41Z2025-05-12T16:31:41Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>A designer's research manual : succeed in design by knowing your clients + understanding what they really needent://SD_ILS/0/SD_ILS:210272025-05-12T16:31:41Z2025-05-12T16:31:41Zby Visocky O'Grady, Jennifer, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-05-12T16:31:41Z2025-05-12T16:31:41Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>Brand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-05-12T16:31:41Z2025-05-12T16:31:41Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-05-12T16:31:41Z2025-05-12T16:31:41Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-05-12T16:31:41Z2025-05-12T16:31:41Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>The impact of technology on brandingent://SD_ILS/0/SD_ILS:210872025-05-12T16:31:41Z2025-05-12T16:31:41Zby Myers, Brady Hudson.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Creating a brand identity : a guide for designersent://SD_ILS/0/SD_ILS:578862025-05-12T16:31:41Z2025-05-12T16:31:41Zby Slade, Catharine, author.<br/>Format: Books<br/>Publication Date 2016<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-05-12T16:31:41Z2025-05-12T16:31:41Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Kasinomics : African informal economies and the people who inhabit thement://SD_ILS/0/SD_ILS:223392025-05-12T16:31:41Z2025-05-12T16:31:41Zby Alcock, GG, author.<br/>Format: Books<br/>Publication Date 2015<br/>Augmented reality law, privacy, and ethics : law, society, and emerging AR technologiesent://SD_ILS/0/SD_ILS:565082025-05-12T16:31:41Z2025-05-12T16:31:41Zby Wassom, Brian D., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-12T16:31:41Z2025-05-12T16:31:41Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Strategic integrated communicationent://SD_ILS/0/SD_ILS:1562025-05-12T16:31:41Z2025-05-12T16:31:41Zby Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-05-12T16:31:41Z2025-05-12T16:31:41Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Social media explained : untangling the world's most misunderstood business trendent://SD_ILS/0/SD_ILS:84552025-05-12T16:31:41Z2025-05-12T16:31:41Zby Schaefer, Mark W.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-05-12T16:31:41Z2025-05-12T16:31:41Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>You branding : reinventing your personal identity as a successful brandent://SD_ILS/0/SD_ILS:156352025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cijo, Mark, author.<br/>Format: Books<br/>Publication Date 2014<br/>Brand schizoent://SD_ILS/0/SD_ILS:169712025-05-12T16:31:41Z2025-05-12T16:31:41Zby Stopforth, Mike.<br/>Format: Books<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-05-12T16:31:41Z2025-05-12T16:31:41Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-05-12T16:31:41Z2025-05-12T16:31:41Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272025-05-12T16:31:41Z2025-05-12T16:31:41Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>The photographer's MBA : everything you need to know for your photography businessent://SD_ILS/0/SD_ILS:98452025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cincotta, Sal.<br/>Format: Books<br/>Publication Date 2013<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-05-12T16:31:41Z2025-05-12T16:31:41Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>Price managementent://SD_ILS/0/SD_ILS:107612025-05-12T16:31:41Z2025-05-12T16:31:41Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-05-12T16:31:41Z2025-05-12T16:31:41Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Fundamentals of brandingent://SD_ILS/0/SD_ILS:1242025-05-12T16:31:41Z2025-05-12T16:31:41Zby Du Toit, Michael, editor.<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-05-12T16:31:41Z2025-05-12T16:31:41Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:155972025-05-12T16:31:41Z2025-05-12T16:31:41Zby Erasmus, Barney.<br/>Format: Books<br/>Publication Date 2013<br/>The graphic designer's business survival guideent://SD_ILS/0/SD_ILS:578882025-05-12T16:31:41Z2025-05-12T16:31:41Zby Daniels, Lawrence J., 1942-<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">E-book - Full text from Dawsonera</a>
<a href="http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">E-book - Full text from Dawsonera</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426</a><br/>Format: Books<br/>Publication Date 2013<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-05-12T16:31:41Z2025-05-12T16:31:41Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-05-12T16:31:41Z2025-05-12T16:31:41Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st centuryent://SD_ILS/0/SD_ILS:189152025-05-12T16:31:41Z2025-05-12T16:31:41Zby Sookdiyal, Nishta.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Red Bull's "Superman Seat Grab" over the South African energy drink marketent://SD_ILS/0/SD_ILS:189262025-05-12T16:31:41Z2025-05-12T16:31:41Zby Harrison, Craig Rhodes.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292025-05-12T16:31:41Z2025-05-12T16:31:41Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africaent://SD_ILS/0/SD_ILS:189302025-05-12T16:31:41Z2025-05-12T16:31:41Zby Keown, Lisa Robyn.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-05-12T16:31:41Z2025-05-12T16:31:41Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Event management : putting theory into practice : a South African approachent://SD_ILS/0/SD_ILS:156342025-05-12T16:31:41Z2025-05-12T16:31:41Zby Smit, Laricia.<br/>Format: Books<br/>Publication Date 2012<br/>Superbrands : an insight into many of South Africa's strongest brands. Volume 4ent://SD_ILS/0/SD_ILS:170392025-05-12T16:31:41Z2025-05-12T16:31:41Zby Sadler, Eamonn.<br/>Format: Books<br/>Publication Date 2012<br/>Crouch, touch, to not engage : the scrum between advertisers and PVRent://SD_ILS/0/SD_ILS:189132025-05-12T16:31:41Z2025-05-12T16:31:41Zby Whitehead, Seth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-05-12T16:31:41Z2025-05-12T16:31:41Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring of the use of design thinking by Cape Town based organisationsent://SD_ILS/0/SD_ILS:189212025-05-12T16:31:41Z2025-05-12T16:31:41Zby Nell, Stephan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>"Kardashian Khaos!" personal branding : turning people into brandsent://SD_ILS/0/SD_ILS:189232025-05-12T16:31:41Z2025-05-12T16:31:41Zby Dube, Themebelihle Cherly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.ent://SD_ILS/0/SD_ILS:189252025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bukasa, Patrick.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term successent://SD_ILS/0/SD_ILS:189272025-05-12T16:31:41Z2025-05-12T16:31:41Zby Van Rensburg, Rigard Janse.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Winning is silver, branding is gold : an investigation of professional triathletes personal brand managementent://SD_ILS/0/SD_ILS:189312025-05-12T16:31:41Z2025-05-12T16:31:41Zby Walther, Kathrin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>BFF*? : a study exploring the complementary relationship between print magazines and the new media counterpartsent://SD_ILS/0/SD_ILS:189352025-05-12T16:31:41Z2025-05-12T16:31:41Zby Reyneke, Rolene.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-05-12T16:31:41Z2025-05-12T16:31:41Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-05-12T16:31:41Z2025-05-12T16:31:41Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382025-05-12T16:31:41Z2025-05-12T16:31:41Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Barbie : from a friend to a friendent://SD_ILS/0/SD_ILS:189392025-05-12T16:31:41Z2025-05-12T16:31:41Zby Haupt, Kelly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industryent://SD_ILS/0/SD_ILS:189412025-05-12T16:31:41Z2025-05-12T16:31:41Zby Dobie, Kaylee Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Determine the role and effect a brand champion has on a company's brand equity in the aviation industryent://SD_ILS/0/SD_ILS:189422025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bain, Gareth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case studyent://SD_ILS/0/SD_ILS:189462025-05-12T16:31:41Z2025-05-12T16:31:41Zby Cook, Carla Maree.<br/>Format: Manuscript<br/>Publication Date 2012<br/>How to set up & run a fashion labelent://SD_ILS/0/SD_ILS:214592025-05-12T16:31:41Z2025-05-12T16:31:41Zby Meadows, Toby.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2012<br/>Brands and their ambassadors : investigating the effects of celebrities' actions on their brandsent://SD_ILS/0/SD_ILS:188942025-05-12T16:31:41Z2025-05-12T16:31:41Zby Saunt, Michelle Margot.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Comparison of narrative advertising and mere product placingent://SD_ILS/0/SD_ILS:188962025-05-12T16:31:41Z2025-05-12T16:31:41Zby Van Vuuren, Mariken Jansen.<br/>Format: Manuscript<br/>Publication Date 2011<br/>An explorative study of the narrative theme of advertising in private bankingent://SD_ILS/0/SD_ILS:188992025-05-12T16:31:41Z2025-05-12T16:31:41Zby Dickinson, Michael.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The value of brand affiliation with lifestyle brands (Love Life and Diners Club)ent://SD_ILS/0/SD_ILS:189052025-05-12T16:31:41Z2025-05-12T16:31:41Zby Gcaba, Nomdumiso.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brand managementent://SD_ILS/0/SD_ILS:452025-05-12T16:31:41Z2025-05-12T16:31:41Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-05-12T16:31:41Z2025-05-12T16:31:41Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Business management for entrepreneursent://SD_ILS/0/SD_ILS:158222025-05-12T16:31:41Z2025-05-12T16:31:41Zby Nieuwenhuizen, C. (Cecile)<br/>Format: Books<br/>Publication Date 2011<br/>From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africaent://SD_ILS/0/SD_ILS:159652025-05-12T16:31:41Z2025-05-12T16:31:41Zby Morris, Michael, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>33rd Loeries annualent://SD_ILS/0/SD_ILS:171802025-05-12T16:31:41Z2025-05-12T16:31:41Zby Human Andrew.<br/>Format: Books<br/>Publication Date 2011<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-05-12T16:31:41Z2025-05-12T16:31:41Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-05-12T16:31:41Z2025-05-12T16:31:41Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websitesent://SD_ILS/0/SD_ILS:189012025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bester, Karel Marcell.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-05-12T16:31:41Z2025-05-12T16:31:41Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-05-12T16:31:41Z2025-05-12T16:31:41Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>The 32nd Loeries annualent://SD_ILS/0/SD_ILS:171822025-05-12T16:31:41Z2025-05-12T16:31:41Zby Human Andrew.<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-05-12T16:31:41Z2025-05-12T16:31:41Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472025-05-12T16:31:41Z2025-05-12T16:31:41Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Buy ology : how everything we believe about why we buy is wrongent://SD_ILS/0/SD_ILS:81402025-05-12T16:31:41Z2025-05-12T16:31:41Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2009 2008<br/>Brand Avatar : translating virtual world branding into real world successent://SD_ILS/0/SD_ILS:109882025-05-12T16:31:41Z2025-05-12T16:31:41Zby De Mesa, Alycia.<br/>Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html">https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html">https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>The 31st annual Loerie Awards : feed your egoent://SD_ILS/0/SD_ILS:171812025-05-12T16:31:41Z2025-05-12T16:31:41Zby Human, Andrew.<br/>Format: Books<br/>Publication Date 2009<br/>Brand management : research, theory and practiceent://SD_ILS/0/SD_ILS:437432025-05-12T16:31:41Z2025-05-12T16:31:41Zby Heding, Tilde.<br/>Format: Books<br/>Publication Date 2009<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442025-05-12T16:31:41Z2025-05-12T16:31:41Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Socialnomics : how social media transforms the way we live and do businessent://SD_ILS/0/SD_ILS:57122025-05-12T16:31:41Z2025-05-12T16:31:41Zby Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Designing brand identity : an essential guide for the entire branding teament://SD_ILS/0/SD_ILS:116372025-05-12T16:31:41Z2025-05-12T16:31:41Zby Wheeler, Alina.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>BrandDigital : simple ways top brands succeed in the digital worldent://SD_ILS/0/SD_ILS:116722025-05-12T16:31:41Z2025-05-12T16:31:41Zby Adamson, Allen P.<br/>Format: Books<br/>Publication Date 2009 2008<br/>Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.ent://SD_ILS/0/SD_ILS:131602025-05-12T16:31:41Z2025-05-12T16:31:41Zby Baskin, Jonathan Salem.<br/>Format: Books<br/>Publication Date 2009<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802025-05-12T16:31:41Z2025-05-12T16:31:41Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html">http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Brand enigma : decoding the secrets of your brandent://SD_ILS/0/SD_ILS:162122025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bruce, Duncan, 1951-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>The brand bubble : the looming crisis in brand value and how to avoid itent://SD_ILS/0/SD_ILS:162142025-05-12T16:31:41Z2025-05-12T16:31:41Zby Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format: Books<br/>Publication Date 2008<br/>Taking brand initiative : how companies can align strategy, culture, and identity through corporate brandingent://SD_ILS/0/SD_ILS:162152025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Personality not included : why companies lose their authenticity--and how great brands get it backent://SD_ILS/0/SD_ILS:162342025-05-12T16:31:41Z2025-05-12T16:31:41Zby Bhargava, Rohit.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html">http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>A history of advertisingent://SD_ILS/0/SD_ILS:168682025-05-12T16:31:41Z2025-05-12T16:31:41Zby Pincas, Stepháne.<br/>Format: Books<br/>Publication Date 2008<br/>The art of client serviceent://SD_ILS/0/SD_ILS:59702025-05-12T16:31:41Z2025-05-12T16:31:41Zby Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-05-12T16:31:41Z2025-05-12T16:31:41Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The long tail : how endless choice is creating unlimited demandent://SD_ILS/0/SD_ILS:81382025-05-12T16:31:41Z2025-05-12T16:31:41Zby Anderson, Chris, 1961-<br/>Format: Books<br/>Publication Date 2007<br/>Logo savvy : top brand-design firms share their naming and identity strategiesent://SD_ILS/0/SD_ILS:82532025-05-12T16:31:41Z2025-05-12T16:31:41Zby Chua, Perry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html">http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html">http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:119652025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hill, Charles W. L.<br/>Format: Books<br/>Publication Date 2007<br/>There's a Tsotsi in the boardroom : winning in a hostile worldent://SD_ILS/0/SD_ILS:120122025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kuzwayo, Muzi.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Joël Desgrippes and Marc Gobé on the emotional brand experienceent://SD_ILS/0/SD_ILS:159912025-05-12T16:31:41Z2025-05-12T16:31:41Zby Desgrippes, Joël.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html">http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Brandscapes : architecture in the experience economyent://SD_ILS/0/SD_ILS:99122025-05-12T16:31:41Z2025-05-12T16:31:41Zby Klingmann, Anna.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html">http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Designing brand experiencesent://SD_ILS/0/SD_ILS:94512025-05-12T16:31:41Z2025-05-12T16:31:41Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html">http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>A designer's research manual : succeed in design by knowing your clients and what they really needent://SD_ILS/0/SD_ILS:112025-05-12T16:31:41Z2025-05-12T16:31:41Zby Visocky O'Grady, Jennifer.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474</a><br/>Format: Books<br/>Publication Date 2006<br/>Primal branding : create zealots for your brand, your company, and your futureent://SD_ILS/0/SD_ILS:47612025-05-12T16:31:41Z2025-05-12T16:31:41Zby Hanlon, Patrick.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>The brand gap : how to bridge the distance between business strategy and design : a whiteboard overviewent://SD_ILS/0/SD_ILS:100952025-05-12T16:31:41Z2025-05-12T16:31:41Zby Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format: Books<br/>Publication Date 2006<br/>Tribal knowledge : business wisdom brewed from the grounds of Starbucks corporate cultureent://SD_ILS/0/SD_ILS:118362025-05-12T16:31:41Z2025-05-12T16:31:41Zby Moore, John, 1970 May 7-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0615/2006018167.html">http://catdir.loc.gov/catdir/toc/ecip0615/2006018167.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0664/2006018167-b.html">http://catdir.loc.gov/catdir/enhancements/fy0664/2006018167-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2006018167-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2006018167-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The lovemarks effect : winning in the consumer revolutionent://SD_ILS/0/SD_ILS:124782025-05-12T16:31:41Z2025-05-12T16:31:41Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2006<br/>Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motionent://SD_ILS/0/SD_ILS:79072025-05-12T16:31:41Z2025-05-12T16:31:41Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2005<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-05-12T16:31:41Z2025-05-12T16:31:41Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Purple cow : transform your business by being remarkableent://SD_ILS/0/SD_ILS:123842025-05-12T16:31:41Z2025-05-12T16:31:41Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2005 2004<br/>Strategy bites back : it is a lot more, and less, than you ever imagined--ent://SD_ILS/0/SD_ILS:168852025-05-12T16:31:41Z2025-05-12T16:31:41Zby Mintzberg, Henry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014741309&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004059515.html">http://catdir.loc.gov/catdir/toc/fy054/2004059515.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2005<br/>U R a brand : how smart people brand themselves for business successent://SD_ILS/0/SD_ILS:5772025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The law of the brand : a practical guide to branding law in South Africaent://SD_ILS/0/SD_ILS:97502025-05-12T16:31:41Z2025-05-12T16:31:41Zby Muhlberg, Hans.<br/>Format: Books<br/>Publication Date 2005<br/>Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertisingent://SD_ILS/0/SD_ILS:101972025-05-12T16:31:41Z2025-05-12T16:31:41Zby Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012025-05-12T16:31:41Z2025-05-12T16:31:41Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brand sense : build powerful brands through touch, taste, smell, sight, and soundent://SD_ILS/0/SD_ILS:159662025-05-12T16:31:41Z2025-05-12T16:31:41Zby Lindström, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Superbrands : an insight into many of South Africa's strongest brandsent://SD_ILS/0/SD_ILS:164982025-05-12T16:31:41Z2025-05-12T16:31:41Zby Sadler, Eamonn.<br/>Format: Books<br/>Publication Date 2005<br/>The big moo : stop trying to be perfect and start being remarkableent://SD_ILS/0/SD_ILS:169452025-05-12T16:31:41Z2025-05-12T16:31:41Zby Godin, Seth.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032025-05-12T16:31:41Z2025-05-12T16:31:41Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a>
Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>The culting of brands : when customers become true believersent://SD_ILS/0/SD_ILS:78972025-05-12T16:31:41Z2025-05-12T16:31:41Zby Atkin, Douglas.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>