Search Results for Marketing - Narrowed by: 0SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$0026qf$003dCHILD_AVAILABLE$002509Item$002bAvailable$0025090$0025090$0026ps$003d300?dt=list2025-05-12T19:59:17ZMarketing.ent://SD_ILS/0/SD_ILS:342622025-05-12T19:59:17Z2025-05-12T19:59:17ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Marketingent://SD_ILS/0/SD_ILS:521662025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kerin, Roger A.<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:20692025-05-12T19:59:17Z2025-05-12T19:59:17Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2010<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-05-12T19:59:17Z2025-05-12T19:59:17Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Digital marketingent://SD_ILS/0/SD_ILS:223872025-05-12T19:59:17Z2025-05-12T19:59:17Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2019<br/>Strategic marketingent://SD_ILS/0/SD_ILS:561822025-05-12T19:59:17Z2025-05-12T19:59:17Zby Wiid, JA<br/>Format: Books<br/>Publication Date 2020<br/>Marketing researchent://SD_ILS/0/SD_ILS:164072025-05-12T19:59:17Z2025-05-12T19:59:17Zby Wiid, Jan.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing researchent://SD_ILS/0/SD_ILS:159182025-05-12T19:59:17Z2025-05-12T19:59:17Zby Wiid, Jan.<br/>Format: Books<br/>Publication Date 2009<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-05-12T19:59:17Z2025-05-12T19:59:17Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Global marketingent://SD_ILS/0/SD_ILS:560312025-05-12T19:59:17Z2025-05-12T19:59:17Zby Green, Mark C., author.<br/>Format: Books<br/>Publication Date 2020<br/>Global marketingent://SD_ILS/0/SD_ILS:568312025-05-12T19:59:17Z2025-05-12T19:59:17Zby Hollensen, Svend Verfasser.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing managementent://SD_ILS/0/SD_ILS:227022025-05-12T19:59:17Z2025-05-12T19:59:17Zby Iacobucci, Dawn, author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic marketingent://SD_ILS/0/SD_ILS:220892025-05-12T19:59:17Z2025-05-12T19:59:17Zby Wiid, J. A. author.<br/>Format: Books<br/>Publication Date 2016<br/>Contemporary marketingent://SD_ILS/0/SD_ILS:228012025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kurtz, David L.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Strategic marketingent://SD_ILS/0/SD_ILS:204012025-05-12T19:59:17Z2025-05-12T19:59:17Zby Wiid, Jan, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing researchent://SD_ILS/0/SD_ILS:228182025-05-12T19:59:17Z2025-05-12T19:59:17Zby Burns, Alvin C., author.<br/>04 <a href="http://www.gbv.de/dms/zbw/743888286.pdf">http://www.gbv.de/dms/zbw/743888286.pdf</a><br/>Format: Regular print<br/>Publication Date 2014<br/>Marketing researchent://SD_ILS/0/SD_ILS:1952025-05-12T19:59:17Z2025-05-12T19:59:17Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing researchent://SD_ILS/0/SD_ILS:4332025-05-12T19:59:17Z2025-05-12T19:59:17Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing researchent://SD_ILS/0/SD_ILS:159172025-05-12T19:59:17Z2025-05-12T19:59:17Zby Berndt, A. (Adele), 1966-<br/>Format: Books<br/>Publication Date 2011<br/>Journal of marketing.ent://SD_ILS/0/SD_ILS:297432025-05-12T19:59:17Z2025-05-12T19:59:17Zby American Marketing Association.<br/>Format: Electronic Resources<br/>Publication Date 2025 2024 2023 2022 2021<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:15432025-05-12T19:59:17Z2025-05-12T19:59:17Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2009<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-05-12T19:59:17Z2025-05-12T19:59:17ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Marketing &amp; ebusiness.ent://SD_ILS/0/SD_ILS:236942025-05-12T19:59:17Z2025-05-12T19:59:17ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing in Africaent://SD_ILS/0/SD_ILS:228082025-05-12T19:59:17Z2025-05-12T19:59:17Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2018<br/>Principles of marketingent://SD_ILS/0/SD_ILS:210992025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2017<br/>Principles of marketingent://SD_ILS/0/SD_ILS:5392025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-05-12T19:59:17Z2025-05-12T19:59:17Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a>
<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing for entrepreneursent://SD_ILS/0/SD_ILS:1692025-05-12T19:59:17Z2025-05-12T19:59:17Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 2002<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-05-12T19:59:17Z2025-05-12T19:59:17Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-05-12T19:59:17Z2025-05-12T19:59:17Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Journal of Marketingent://SD_ILS/0/SD_ILS:344652025-05-12T19:59:17Z2025-05-12T19:59:17Zby Future Publishing<br/>Format: Books<br/>Principles of marketingent://SD_ILS/0/SD_ILS:555262025-05-12T19:59:17Z2025-05-12T19:59:17Zby De Meyer-Heydenrych, Christine, author.<br/>Format: Books<br/>Publication Date 2018<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:228142025-05-12T19:59:17Z2025-05-12T19:59:17Zby Pride, William M., 1942- author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html</a>
Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html</a><br/>Format: Books<br/>Publication Date 2017<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:227972025-05-12T19:59:17Z2025-05-12T19:59:17Zby Armstrong, Gary (Gary M.), author.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Social media marketingent://SD_ILS/0/SD_ILS:3612025-05-12T19:59:17Z2025-05-12T19:59:17Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2014<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:20772025-05-12T19:59:17Z2025-05-12T19:59:17Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Australasian marketing journal : AMJ.ent://SD_ILS/0/SD_ILS:236902025-05-12T19:59:17Z2025-05-12T19:59:17Zby Australia-New Zealand Marketing Academy.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Fundamentals of e-marketingent://SD_ILS/0/SD_ILS:214862025-05-12T19:59:17Z2025-05-12T19:59:17Zby Swanepoel, Japie.<br/>Format: Books<br/>Publication Date 2013<br/>Principles of contemporary marketingent://SD_ILS/0/SD_ILS:5242025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kurtz, David L.<br/>Format: Books<br/>Publication Date 2012<br/>Journal of marketing management.ent://SD_ILS/0/SD_ILS:236932025-05-12T19:59:17Z2025-05-12T19:59:17Zby Chartered Institute of Marketing (Great Britain)<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>BUSINESS-TO-BUSINESS MARKETING.ent://SD_ILS/0/SD_ILS:560572025-05-12T19:59:17Z2025-05-12T19:59:17Zby Makhitha, KM.<br/>Format: Books<br/>Publication Date 2020<br/>BUSINESS-TO-BUSINESS MARKETING.ent://SD_ILS/0/SD_ILS:208152025-05-12T19:59:17Z2025-05-12T19:59:17Zby BRENNAN, ROSS.<br/>Format: Books<br/>Publication Date 2017<br/>Integrated marketing communication. 1ent://SD_ILS/0/SD_ILS:555272025-05-12T19:59:17Z2025-05-12T19:59:17Zby Moore, Colleen.<br/>Format: Books<br/>Publication Date 2016<br/>Business-to-business marketingent://SD_ILS/0/SD_ILS:222912025-05-12T19:59:17Z2025-05-12T19:59:17Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing : concepts and strategiesent://SD_ILS/0/SD_ILS:228112025-05-12T19:59:17Z2025-05-12T19:59:17Zby Dibb, Sally, 1963- author.<br/><a href="URL">Title</a><br/>Format: Regular print<br/>Publication Date 2016<br/>Financial aspects of marketingent://SD_ILS/0/SD_ILS:159762025-05-12T19:59:17Z2025-05-12T19:59:17Zby Schmidt, Ruth A.<br/>Format: Books<br/>Publication Date 1996<br/>Directional / strategic marketing planningent://SD_ILS/0/SD_ILS:197242025-05-12T19:59:17Z2025-05-12T19:59:17Zby Van Rensburg, D. B. J. (David Benjamin Janse)<br/>Format: Books<br/>Publication Date 2017<br/>Essentials of marketing research.ent://SD_ILS/0/SD_ILS:227982025-05-12T19:59:17Z2025-05-12T19:59:17Zby Babin, Barry J., author.<br/>Format: Books<br/>Publication Date 2016<br/>JMR, Journal of marketing research.ent://SD_ILS/0/SD_ILS:297412025-05-12T19:59:17Z2025-05-12T19:59:17Zby American Marketing Association.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:167002025-05-12T19:59:17Z2025-05-12T19:59:17Zby Brink, A. (Annekie)<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Journal of the Academy of Marketing Science.ent://SD_ILS/0/SD_ILS:297422025-05-12T19:59:17Z2025-05-12T19:59:17Zby Academy of Marketing Science.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:576252025-05-12T19:59:17Z2025-05-12T19:59:17Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2024<br/>International marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:577112025-05-12T19:59:17Z2025-05-12T19:59:17Zby Gowpall, Yathika 1949-<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-05-12T19:59:17Z2025-05-12T19:59:17Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Experiential Marketing : integrated theory & strategic application.ent://SD_ILS/0/SD_ILS:569572025-05-12T19:59:17Z2025-05-12T19:59:17Zby Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format: Books<br/>Publication Date 2022<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:570772025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2022<br/>Social media marketing : a strategic approach.ent://SD_ILS/0/SD_ILS:569522025-05-12T19:59:17Z2025-05-12T19:59:17Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-05-12T19:59:17Z2025-05-12T19:59:17Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-05-12T19:59:17Z2025-05-12T19:59:17Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-05-12T19:59:17Z2025-05-12T19:59:17Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:224482025-05-12T19:59:17Z2025-05-12T19:59:17Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Internet marketing : integrating online & offline strategiesent://SD_ILS/0/SD_ILS:226802025-05-12T19:59:17Z2025-05-12T19:59:17Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2018<br/>Fundamentals of integrated marketing communicationent://SD_ILS/0/SD_ILS:228722025-05-12T19:59:17Z2025-05-12T19:59:17Zby Vosloo, Ton, 1937-<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketing : a strategic approachent://SD_ILS/0/SD_ILS:179172025-05-12T19:59:17Z2025-05-12T19:59:17Zby Barker, Melissa S., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-05-12T19:59:17Z2025-05-12T19:59:17Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Retail marketing management : principles and practiceent://SD_ILS/0/SD_ILS:217912025-05-12T19:59:17Z2025-05-12T19:59:17Zby Goworek, Helen, author.<br/><a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=810759">E-book - Full text Myilibrary</a><br/>Format: Books<br/>Publication Date 2015<br/>Strategic marketing : decision making & planningent://SD_ILS/0/SD_ILS:226782025-05-12T19:59:17Z2025-05-12T19:59:17Zby Reed, Peter.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-05-12T19:59:17Z2025-05-12T19:59:17Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-05-12T19:59:17Z2025-05-12T19:59:17Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-05-12T19:59:17Z2025-05-12T19:59:17Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-05-12T19:59:17Z2025-05-12T19:59:17Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:29222025-05-12T19:59:17Z2025-05-12T19:59:17Zby Rosenbloom, Bert.<br/>Format: Books<br/>Publication Date 2013<br/>Fashion marketing : theory, principles, & practiceent://SD_ILS/0/SD_ILS:1202025-05-12T19:59:17Z2025-05-12T19:59:17Zby Bickle, Marianne C.<br/>Format: Books<br/>Publication Date 2011<br/>The ultimate small business marketing bookent://SD_ILS/0/SD_ILS:208202025-05-12T19:59:17Z2025-05-12T19:59:17Zby Blick, Dee.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:160082025-05-12T19:59:17Z2025-05-12T19:59:17Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-05-12T19:59:17Z2025-05-12T19:59:17Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:228002025-05-12T19:59:17Z2025-05-12T19:59:17Zby Boshoff, Christo.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing for a small businessent://SD_ILS/0/SD_ILS:148632025-05-12T19:59:17Z2025-05-12T19:59:17Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 1996<br/>International marketing data and statistics.ent://SD_ILS/0/SD_ILS:229662025-05-12T19:59:17Z2025-05-12T19:59:17ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Professional marketing : official magazine of the Australian Marketing Institute.ent://SD_ILS/0/SD_ILS:237912025-05-12T19:59:17Z2025-05-12T19:59:17Zby Australian Marketing Institute.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:74212025-05-12T19:59:17Z2025-05-12T19:59:17Zby Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a>
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.ent://SD_ILS/0/SD_ILS:238872025-05-12T19:59:17Z2025-05-12T19:59:17Zby Institute of Marketing Management (South Africa)<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-05-12T19:59:17Z2025-05-12T19:59:17Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Introduction to marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:551922025-05-12T19:59:17Z2025-05-12T19:59:17Zby Cunningham, Nicole.<br/>Format: Books<br/>Publication Date 2018<br/>Experiences : the 7th era of marketingent://SD_ILS/0/SD_ILS:224072025-05-12T19:59:17Z2025-05-12T19:59:17Zby Rose, Robert, author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:228132025-05-12T19:59:17Z2025-05-12T19:59:17Zby Mullins, John W. (John Walker)<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-05-12T19:59:17Z2025-05-12T19:59:17Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-05-12T19:59:17Z2025-05-12T19:59:17Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Marketing for tourism, hospitality & events : a global & digital approachent://SD_ILS/0/SD_ILS:223912025-05-12T19:59:17Z2025-05-12T19:59:17Zby Hudson, Simon, author.<br/>Format: Books<br/>Publication Date 2017<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-05-12T19:59:17Z2025-05-12T19:59:17Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-05-12T19:59:17Z2025-05-12T19:59:17Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-05-12T19:59:17Z2025-05-12T19:59:17Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>A very short, fairly interesting and reasonably cheap book about international marketingent://SD_ILS/0/SD_ILS:554792025-05-12T19:59:17Z2025-05-12T19:59:17Zby Earley, A.J., author.<br/>Format: Books<br/>Publication Date 2019<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-05-12T19:59:17Z2025-05-12T19:59:17Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:221062025-05-12T19:59:17Z2025-05-12T19:59:17Zby Andrews, J. Craig, author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-05-12T19:59:17Z2025-05-12T19:59:17Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertisingent://SD_ILS/0/SD_ILS:206442025-05-12T19:59:17Z2025-05-12T19:59:17Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing in South Africa : consumer landscape : concepts and casesent://SD_ILS/0/SD_ILS:197182025-05-12T19:59:17Z2025-05-12T19:59:17Zby Simpson, John, 1943 September 17-<br/>Format: Books<br/>Publication Date 2017<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:541962025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016 2013<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-05-12T19:59:17Z2025-05-12T19:59:17Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-05-12T19:59:17Z2025-05-12T19:59:17Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Adversperience : the convergence of advertising and experiential marketingent://SD_ILS/0/SD_ILS:48972025-05-12T19:59:17Z2025-05-12T19:59:17Zby Gallucci, Nicole.<br/>Format: Books<br/>Publication Date 2014<br/>Strategic marketing : theory and aplication for competitive advantageent://SD_ILS/0/SD_ILS:97782025-05-12T19:59:17Z2025-05-12T19:59:17Zby Venter, Peet.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertisingent://SD_ILS/0/SD_ILS:228152025-05-12T19:59:17Z2025-05-12T19:59:17Zby Rowles, Daniel.<br/>Format: Books<br/>Publication Date 2014<br/>Internet marketing for entrepreneurs : using Web strategy for business successent://SD_ILS/0/SD_ILS:228442025-05-12T19:59:17Z2025-05-12T19:59:17Zby Houston, Jonathan.<br/>Format: Books<br/>Publication Date 2013<br/>The small business online marketing handbook : converting online conversations to offline salesent://SD_ILS/0/SD_ILS:569542025-05-12T19:59:17Z2025-05-12T19:59:17Zby Tsai, Annie, 1979-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg</a><br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-05-12T19:59:17Z2025-05-12T19:59:17Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Managing content marketing : the real-world guide for creating passionate subscribers to your brandent://SD_ILS/0/SD_ILS:224062025-05-12T19:59:17Z2025-05-12T19:59:17Zby Rose, Robert.<br/>Format: Books<br/>Publication Date 2011<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:174272025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Experience the message : how experiential marketing is changing the brand worldent://SD_ILS/0/SD_ILS:39742025-05-12T19:59:17Z2025-05-12T19:59:17Zby Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Pay-per-click search engine marketing handbook : low cost strategies to attracting new customers using Google, Yahoo & other search enginesent://SD_ILS/0/SD_ILS:224082025-05-12T19:59:17Z2025-05-12T19:59:17Zby Mordkovich, Boris.<br/>Format: Books<br/>Publication Date 2005<br/>Commitment-led marketing : the key to brand profits is in the customer's mindent://SD_ILS/0/SD_ILS:173842025-05-12T19:59:17Z2025-05-12T19:59:17Zby Hofmeyr, J. H. (Jan H.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html">http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html">http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001281572.html">http://catdir.loc.gov/catdir/description/wiley035/2001281572.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Ad news : Australia's marketing, advertising and media bi-weekly.ent://SD_ILS/0/SD_ILS:236892025-05-12T19:59:17Z2025-05-12T19:59:17ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-05-12T19:59:17Z2025-05-12T19:59:17Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>MKTG 5.ent://SD_ILS/0/SD_ILS:228102025-05-12T19:59:17Z2025-05-12T19:59:17Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2012<br/>Distribution management : the place decisionent://SD_ILS/0/SD_ILS:156052025-05-12T19:59:17Z2025-05-12T19:59:17Zby Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format: Books<br/>Publication Date 2005<br/>IMC : using advertising and promotion to build brandsent://SD_ILS/0/SD_ILS:130142025-05-12T19:59:17Z2025-05-12T19:59:17Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 2002<br/>Pricing managementent://SD_ILS/0/SD_ILS:170082025-05-12T19:59:17Z2025-05-12T19:59:17Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2005<br/>B &amp; T weekly.ent://SD_ILS/0/SD_ILS:236912025-05-12T19:59:17Z2025-05-12T19:59:17ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>To capture and filter information into brand intelligenceent://SD_ILS/0/SD_ILS:184822025-05-12T19:59:17Z2025-05-12T19:59:17ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital advertisingent://SD_ILS/0/SD_ILS:591302025-05-12T19:59:17Z2025-05-12T19:59:17Zby Gowpall, Yathika.<br/>Format: Books<br/>Publication Date 2024<br/>SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.ent://SD_ILS/0/SD_ILS:574062025-05-12T19:59:17Z2025-05-12T19:59:17Zby Barlow, DH<br/>Format: Books<br/>Publication Date 2023<br/>Search engine optimization all-in-one for dummiesent://SD_ILS/0/SD_ILS:569532025-05-12T19:59:17Z2025-05-12T19:59:17Zby Clay, Bruce (Writer on search engine optimization), author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2022<br/>Principles of sport managementent://SD_ILS/0/SD_ILS:563612025-05-12T19:59:17Z2025-05-12T19:59:17Zby Rudansky-Kloppers, Sharon.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-05-12T19:59:17Z2025-05-12T19:59:17Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-05-12T19:59:17Z2025-05-12T19:59:17Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:561562025-05-12T19:59:17Z2025-05-12T19:59:17Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2020<br/>Introduction to Business Functionsent://SD_ILS/0/SD_ILS:563472025-05-12T19:59:17Z2025-05-12T19:59:17Zby Bester, P.<br/>Format: Books<br/>Publication Date 2020<br/>Entrepreneurship : the practice and mindsetent://SD_ILS/0/SD_ILS:570602025-05-12T19:59:17Z2025-05-12T19:59:17Zby Neck, Heidi M., author.<br/>Format: Books<br/>Publication Date 2020<br/>Crafting and executing strategy : the quest for competitive advantage: concepts and casesent://SD_ILS/0/SD_ILS:558042025-05-12T19:59:17Z2025-05-12T19:59:17Zby Thompson, Arthur A., 1940- author.<br/>Format: Books<br/>Publication Date 2020<br/>The copywriter's handbook : a step-by-step guide to writing copy that sellsent://SD_ILS/0/SD_ILS:560442025-05-12T19:59:17Z2025-05-12T19:59:17Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-05-12T19:59:17Z2025-05-12T19:59:17Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>Principles of business managementent://SD_ILS/0/SD_ILS:549172025-05-12T19:59:17Z2025-05-12T19:59:17Zby Strydom, J. W. (Johan Wilhelm), 1952- author.<br/>Format: Books<br/>Publication Date 2018<br/>E-commerce : business, technology, societyent://SD_ILS/0/SD_ILS:563932025-05-12T19:59:17Z2025-05-12T19:59:17Zby Laudon, Kenneth C., 1944- author.<br/>Format: Books<br/>Publication Date 2018<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:204392025-05-12T19:59:17Z2025-05-12T19:59:17Zby Altstiel, Tom, author.<br/>Format: Books<br/>Publication Date 2017<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-05-12T19:59:17Z2025-05-12T19:59:17Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>Supply chain management : a balanced approachent://SD_ILS/0/SD_ILS:197162025-05-12T19:59:17Z2025-05-12T19:59:17Zby Badenhorst, J. A. (Johanna Adolphina), 1954-<br/>Format: Books<br/>Publication Date 2017<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-05-12T19:59:17Z2025-05-12T19:59:17Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>PRICE Management 2eent://SD_ILS/0/SD_ILS:214282025-05-12T19:59:17Z2025-05-12T19:59:17Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 2017<br/>Practice of public relationsent://SD_ILS/0/SD_ILS:558762025-05-12T19:59:17Z2025-05-12T19:59:17Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2017<br/>Principles of supply chain management : a balanced approachent://SD_ILS/0/SD_ILS:178732025-05-12T19:59:17Z2025-05-12T19:59:17Zby Wisner, Joel D.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-b.html">http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-d.html">http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-t.html">http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-t.html</a><br/>Format: Books<br/>Publication Date 2016<br/>Entrepreneurship and effective small business managementent://SD_ILS/0/SD_ILS:226292025-05-12T19:59:17Z2025-05-12T19:59:17Zby Scarborough, Norman M., author.<br/>Format: Books<br/>Publication Date 2015<br/>Understanding cross-cultural managementent://SD_ILS/0/SD_ILS:226402025-05-12T19:59:17Z2025-05-12T19:59:17Zby Browaeys, Marie-Joëlle.<br/>Format: Books<br/>Publication Date 2015<br/>Life skills : my journey, my destinyent://SD_ILS/0/SD_ILS:551812025-05-12T19:59:17Z2025-05-12T19:59:17Zby Van Heerden, Elmarie, editor.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-12T19:59:17Z2025-05-12T19:59:17Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Strategic integrated communicationent://SD_ILS/0/SD_ILS:1562025-05-12T19:59:17Z2025-05-12T19:59:17Zby Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Business casesent://SD_ILS/0/SD_ILS:13012025-05-12T19:59:17Z2025-05-12T19:59:17Zby Rudansky-Kloppers, Sharon, author.<br/>Format: Books<br/>Publication Date 2015<br/>Planning and managing public relations campaigns : a strategic approachent://SD_ILS/0/SD_ILS:20142025-05-12T19:59:17Z2025-05-12T19:59:17Zby Gregory, Anne, 1953- author.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-05-12T19:59:17Z2025-05-12T19:59:17Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Customer relationship management : concepts and technologiesent://SD_ILS/0/SD_ILS:216302025-05-12T19:59:17Z2025-05-12T19:59:17Zby Buttle, Francis.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of business managementent://SD_ILS/0/SD_ILS:226892025-05-12T19:59:17Z2025-05-12T19:59:17Zby Strydom, J. W. (Johan Wilhelm), 1952- author.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-05-12T19:59:17Z2025-05-12T19:59:17Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-05-12T19:59:17Z2025-05-12T19:59:17Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-05-12T19:59:17Z2025-05-12T19:59:17Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-05-12T19:59:17Z2025-05-12T19:59:17Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-05-12T19:59:17Z2025-05-12T19:59:17Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>Media planning & buying in the 21st centuryent://SD_ILS/0/SD_ILS:228252025-05-12T19:59:17Z2025-05-12T19:59:17Zby Geskey, Ronald D.<br/>Format: Books<br/>Publication Date 2013<br/>Fundamentals of brandingent://SD_ILS/0/SD_ILS:1242025-05-12T19:59:17Z2025-05-12T19:59:17Zby Du Toit, Michael, editor.<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-05-12T19:59:17Z2025-05-12T19:59:17Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:21872025-05-12T19:59:17Z2025-05-12T19:59:17Zby Shone, Anton, author.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:155972025-05-12T19:59:17Z2025-05-12T19:59:17Zby Erasmus, Barney.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-05-12T19:59:17Z2025-05-12T19:59:17Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Fundamentals of sport managementent://SD_ILS/0/SD_ILS:228312025-05-12T19:59:17Z2025-05-12T19:59:17Zby Baker, Robert E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Concepts in enterprise resource planningent://SD_ILS/0/SD_ILS:558722025-05-12T19:59:17Z2025-05-12T19:59:17Zby Monk, Ellen F.<br/>Format: Books<br/>Publication Date 2013<br/>Your writing coach : from concept to character, from pitch to publication everything you need to know about writing novels, non-fiction, new media, scripts and short storiesent://SD_ILS/0/SD_ILS:10392025-05-12T19:59:17Z2025-05-12T19:59:17Zby Wolff, Jurgen, 1956-<br/>Format: Books<br/>Publication Date 2012<br/>Business driven information systemsent://SD_ILS/0/SD_ILS:16402025-05-12T19:59:17Z2025-05-12T19:59:17Zby Baltzan, Paige.<br/>Format: Books<br/>Publication Date 2012<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:159502025-05-12T19:59:17Z2025-05-12T19:59:17Zby Van Zyl, J.<br/>Format: Books<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-05-12T19:59:17Z2025-05-12T19:59:17Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Effective small business management : an entrepreneurial approachent://SD_ILS/0/SD_ILS:4022025-05-12T19:59:17Z2025-05-12T19:59:17Zby Scarborough, Norman M.<br/>Format: Books<br/>Publication Date 2012<br/>Managing small business : an entrepreneurial emphasisent://SD_ILS/0/SD_ILS:5412025-05-12T19:59:17Z2025-05-12T19:59:17Zby Petty, J. William, 1942-<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-05-12T19:59:17Z2025-05-12T19:59:17Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Event management : putting theory into practice : a South African approachent://SD_ILS/0/SD_ILS:156342025-05-12T19:59:17Z2025-05-12T19:59:17Zby Smit, Laricia.<br/>Format: Books<br/>Publication Date 2012<br/>The visible hand : for a firm grip on organizational accountability, benchmarking, controlent://SD_ILS/0/SD_ILS:226422025-05-12T19:59:17Z2025-05-12T19:59:17Zby Barnett, Gavin.<br/>Format: Books<br/>Publication Date 2011<br/>Destination brands : managing place reputationent://SD_ILS/0/SD_ILS:226442025-05-12T19:59:17Z2025-05-12T19:59:17Zby Morgan, Nigel.<br/>Format: Books<br/>Publication Date 2011<br/>Brand managementent://SD_ILS/0/SD_ILS:452025-05-12T19:59:17Z2025-05-12T19:59:17Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-05-12T19:59:17Z2025-05-12T19:59:17Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Principles of business managementent://SD_ILS/0/SD_ILS:159342025-05-12T19:59:17Z2025-05-12T19:59:17Zby Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format: Books<br/>Publication Date 2011<br/>Turnaround management and corporate renewal : a South African perspectiveent://SD_ILS/0/SD_ILS:211002025-05-12T19:59:17Z2025-05-12T19:59:17Zby Harvey, Neil, Prof., editor.<br/>Format: Books<br/>Publication Date 2011<br/>Torkildsen's sport and leisure managementent://SD_ILS/0/SD_ILS:228342025-05-12T19:59:17Z2025-05-12T19:59:17Zby Taylor, Peter, 1949-<br/><a href="http://catalogue.londonmet.ac.uk/record=b1793328~S1">E-book</a>
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<a href="http://lib.leeds.ac.uk/record=b3266538">This title is also available in print. Click here.</a><br/>Format: Books<br/>Publication Date 2011<br/>Relationship sellingent://SD_ILS/0/SD_ILS:201012025-05-12T19:59:17Z2025-05-12T19:59:17Zby Johnston, Mark W.<br/>Format: Books<br/>Publication Date 2010<br/>Sales managementent://SD_ILS/0/SD_ILS:205012025-05-12T19:59:17Z2025-05-12T19:59:17Zby Connett, Brian I.<br/>Format: Books<br/>Publication Date 2010<br/>Event management for tourism, cultural, business and sporting eventsent://SD_ILS/0/SD_ILS:221142025-05-12T19:59:17Z2025-05-12T19:59:17Zby Van der Wagen, Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:223222025-05-12T19:59:17Z2025-05-12T19:59:17Zby Hoyer, Wayne D.<br/>Format: Books<br/>Publication Date 2010<br/>Business ethics : a managerial approachent://SD_ILS/0/SD_ILS:225092025-05-12T19:59:17Z2025-05-12T19:59:17Zby Wicks, Andrew C.<br/>Format: Books<br/>Publication Date 2010<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:225462025-05-12T19:59:17Z2025-05-12T19:59:17Zby Morgan, Nigel.<br/>Format: Books<br/>Publication Date 2010<br/>E-business : a management perspectiveent://SD_ILS/0/SD_ILS:226302025-05-12T19:59:17Z2025-05-12T19:59:17Zby Reynolds, Jonathan, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Adventure tourism managementent://SD_ILS/0/SD_ILS:228382025-05-12T19:59:17Z2025-05-12T19:59:17Zby Buckley, Ralf.<br/>Format: Regular print<br/>Publication Date 2010<br/>Entrepreneurshipent://SD_ILS/0/SD_ILS:227892025-05-12T19:59:17Z2025-05-12T19:59:17Zby Stokes, David (David R.)<br/><a href="http://catalogue.londonmet.ac.uk/record=b1684792~S1">E-book</a><br/>Format: Books<br/>Publication Date 2010<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-05-12T19:59:17Z2025-05-12T19:59:17Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Entrepreneurial small businessent://SD_ILS/0/SD_ILS:226282025-05-12T19:59:17Z2025-05-12T19:59:17Zby Katz, Jerome A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-t.html">http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-d.html">http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442025-05-12T19:59:17Z2025-05-12T19:59:17Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>E-businessent://SD_ILS/0/SD_ILS:214102025-05-12T19:59:17Z2025-05-12T19:59:17Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2009<br/>Selling and sales managementent://SD_ILS/0/SD_ILS:228172025-05-12T19:59:17Z2025-05-12T19:59:17Zby Jobber, David, 1947-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273720690">View this book online, via DawsonERA, both on- and off-campus</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Fashion entrepreneur : starting your own fashion businessent://SD_ILS/0/SD_ILS:132062025-05-12T19:59:17Z2025-05-12T19:59:17Zby Burke, Sandra.<br/>Format: Books<br/>Publication Date 2008<br/>Website optimizationent://SD_ILS/0/SD_ILS:223712025-05-12T19:59:17Z2025-05-12T19:59:17Zby King, Andrew B.<br/>Format: Books<br/>Publication Date 2008<br/>Understanding the global spa industry : spa managementent://SD_ILS/0/SD_ILS:225392025-05-12T19:59:17Z2025-05-12T19:59:17Zby Bodeker, Gerard.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563041064.pdf">Kostenfrei</a>
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Table of contents <a href="http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF">http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF</a><br/>Format: Books<br/>Publication Date 2008<br/>Managing airports : an international perspectiveent://SD_ILS/0/SD_ILS:225772025-05-12T19:59:17Z2025-05-12T19:59:17Zby Graham, Anne, 1958-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571644023.pdf">Kostenfrei</a>
<a href="http://www.dawsonera.com/guard/protected/dawson.jsp?name=University%20of%20Strathclyde&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080942667">to access electronic resource</a><br/>Format: Books<br/>Publication Date 2008<br/>Joël Desgrippes and Marc Gobé on the emotional brand experienceent://SD_ILS/0/SD_ILS:159912025-05-12T19:59:17Z2025-05-12T19:59:17Zby Desgrippes, Joël.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html">http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The Century of the self. Episode 1, Happiness machinesent://SD_ILS/0/SD_ILS:200642025-05-12T19:59:17Z2025-05-12T19:59:17Zby Curtis, Adam.<br/>Format: Video disc<br/>Publication Date 2006<br/>A designer's research manual : succeed in design by knowing your clients and what they really needent://SD_ILS/0/SD_ILS:112025-05-12T19:59:17Z2025-05-12T19:59:17Zby Visocky O'Grady, Jennifer.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474</a><br/>Format: Books<br/>Publication Date 2006<br/>Managing sport facilities and major eventsent://SD_ILS/0/SD_ILS:83432025-05-12T19:59:17Z2025-05-12T19:59:17Zby Westerbeek, Hans.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html">http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:159012025-05-12T19:59:17Z2025-05-12T19:59:17Zby Barker, Rachel, 1958-<br/>Format: Books<br/>Publication Date 2006<br/>Introduction to clothing manufactureent://SD_ILS/0/SD_ILS:168412025-05-12T19:59:17Z2025-05-12T19:59:17Zby Cooklin, Gerry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html">http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Creating a winning E-businessent://SD_ILS/0/SD_ILS:228022025-05-12T19:59:17Z2025-05-12T19:59:17Zby Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-05-12T19:59:17Z2025-05-12T19:59:17Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Sport and leisure operations managementent://SD_ILS/0/SD_ILS:198262025-05-12T19:59:17Z2025-05-12T19:59:17Zby McMahon-Beattie, Una.<br/>Format: Books<br/>Publication Date 2004<br/>The origin of brands : discover the natural laws of product innovation and business survivalent://SD_ILS/0/SD_ILS:164912025-05-12T19:59:17Z2025-05-12T19:59:17Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Sales managementent://SD_ILS/0/SD_ILS:65582025-05-12T19:59:17Z2025-05-12T19:59:17Zby Calvin, Robert J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00046462.html">http://catdir.loc.gov/catdir/toc/mh021/00046462.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00046462.html">http://catdir.loc.gov/catdir/bios/mh041/00046462.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00046462.html">http://catdir.loc.gov/catdir/description/mh021/00046462.html</a><br/>Format: Books<br/>Publication Date 2001<br/>The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on televisionent://SD_ILS/0/SD_ILS:225752025-05-12T19:59:17Z2025-05-12T19:59:17Zby Bouman, Martine (M.P.A.), 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Starting your own business in South Africaent://SD_ILS/0/SD_ILS:142222025-05-12T19:59:17Z2025-05-12T19:59:17Zby Macleod, Guy.<br/>Format: Books<br/>Publication Date 1995<br/>Contemporary perspectives on strategic market planningent://SD_ILS/0/SD_ILS:228162025-05-12T19:59:17Z2025-05-12T19:59:17Zby Kerin, Roger A.<br/>Format: Books<br/>Publication Date 1990<br/>