Search Results for Marketing - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300?dt=list2026-02-16T18:52:03ZMarketing Madibaent://SD_ILS/0/SD_ILS:188762026-02-16T18:52:03Z2026-02-16T18:52:03Zby Czuba, Nadia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Shopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132026-02-16T18:52:03Z2026-02-16T18:52:03Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Made in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452026-02-16T18:52:03Z2026-02-16T18:52:03Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512026-02-16T18:52:03Z2026-02-16T18:52:03Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542026-02-16T18:52:03Z2026-02-16T18:52:03Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612026-02-16T18:52:03Z2026-02-16T18:52:03Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092026-02-16T18:52:03Z2026-02-16T18:52:03Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882026-02-16T18:52:03Z2026-02-16T18:52:03Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performanceent://SD_ILS/0/SD_ILS:210902026-02-16T18:52:03Z2026-02-16T18:52:03Zby Weir, Cameron.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932026-02-16T18:52:03Z2026-02-16T18:52:03Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072026-02-16T18:52:03Z2026-02-16T18:52:03Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategyent://SD_ILS/0/SD_ILS:195722026-02-16T18:52:03Z2026-02-16T18:52:03Zby Bickel, Julia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882026-02-16T18:52:03Z2026-02-16T18:52:03Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662026-02-16T18:52:03Z2026-02-16T18:52:03Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442026-02-16T18:52:03Z2026-02-16T18:52:03Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462026-02-16T18:52:03Z2026-02-16T18:52:03Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512026-02-16T18:52:03Z2026-02-16T18:52:03Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532026-02-16T18:52:03Z2026-02-16T18:52:03Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on twitter during live sporting eventsent://SD_ILS/0/SD_ILS:188862026-02-16T18:52:03Z2026-02-16T18:52:03Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482026-02-16T18:52:03Z2026-02-16T18:52:03Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142026-02-16T18:52:03Z2026-02-16T18:52:03Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on Twitter during live sporting eventsent://SD_ILS/0/SD_ILS:190192026-02-16T18:52:03Z2026-02-16T18:52:03Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072026-02-16T18:52:03Z2026-02-16T18:52:03Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332026-02-16T18:52:03Z2026-02-16T18:52:03Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512026-02-16T18:52:03Z2026-02-16T18:52:03Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212026-02-16T18:52:03Z2026-02-16T18:52:03Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812026-02-16T18:52:03Z2026-02-16T18:52:03Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822026-02-16T18:52:03Z2026-02-16T18:52:03Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Capeent://SD_ILS/0/SD_ILS:192082026-02-16T18:52:03Z2026-02-16T18:52:03Zby Smit, Justin.<br/>Format: Manuscript<br/>Publication Date 2013<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562026-02-16T18:52:03Z2026-02-16T18:52:03Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industryent://SD_ILS/0/SD_ILS:186712026-02-16T18:52:03Z2026-02-16T18:52:03Zby Ioannou, Sophia.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plasconent://SD_ILS/0/SD_ILS:189322026-02-16T18:52:03Z2026-02-16T18:52:03Zby Mare, Kathy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africaent://SD_ILS/0/SD_ILS:189402026-02-16T18:52:03Z2026-02-16T18:52:03Zby Malan, Philippus.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketingent://SD_ILS/0/SD_ILS:189042026-02-16T18:52:03Z2026-02-16T18:52:03Zby Van Zyl, Abraham Johannes.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402026-02-16T18:52:03Z2026-02-16T18:52:03Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The role of ethnographic research in the field of experiental marketingent://SD_ILS/0/SD_ILS:192942026-02-16T18:52:03Z2026-02-16T18:52:03Zby Rawicz, Liora Yehudit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Suggested marketing strategy for the Bach Flower Remedies brandent://SD_ILS/0/SD_ILS:195402026-02-16T18:52:03Z2026-02-16T18:52:03Zby Tager, Shlomit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Marketing alternative rock music with branding : a South African perspectiveent://SD_ILS/0/SD_ILS:194222026-02-16T18:52:03Z2026-02-16T18:52:03Zby Kritizinger, Jake.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The psychological impact of repetition : a cartoon & branding perspectiveent://SD_ILS/0/SD_ILS:188812026-02-16T18:52:03Z2026-02-16T18:52:03Zby Dhladhla, Sifiso.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?ent://SD_ILS/0/SD_ILS:188892026-02-16T18:52:03Z2026-02-16T18:52:03Zby Posholi, Lintle.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aestheticsent://SD_ILS/0/SD_ILS:578552026-02-16T18:52:03Z2026-02-16T18:52:03Zby Qwelane, Muntu J.<br/>Format: Manuscript<br/>Publication Date 2022<br/>The impact of technology on brandingent://SD_ILS/0/SD_ILS:210872026-02-16T18:52:03Z2026-02-16T18:52:03Zby Myers, Brady Hudson.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312026-02-16T18:52:03Z2026-02-16T18:52:03Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532026-02-16T18:52:03Z2026-02-16T18:52:03Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202026-02-16T18:52:03Z2026-02-16T18:52:03Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212026-02-16T18:52:03Z2026-02-16T18:52:03Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study into the recent popularity of corsetsent://SD_ILS/0/SD_ILS:188302026-02-16T18:52:03Z2026-02-16T18:52:03Zby Jobson, Ellen Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the NPO sector : to build or not to build?ent://SD_ILS/0/SD_ILS:188342026-02-16T18:52:03Z2026-02-16T18:52:03Zby Frankel, Susan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372026-02-16T18:52:03Z2026-02-16T18:52:03Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412026-02-16T18:52:03Z2026-02-16T18:52:03Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432026-02-16T18:52:03Z2026-02-16T18:52:03Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462026-02-16T18:52:03Z2026-02-16T18:52:03Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The importane of technology in traditional and online travel agencies in South Africaent://SD_ILS/0/SD_ILS:188472026-02-16T18:52:03Z2026-02-16T18:52:03Zby Nayer, Priya.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding the ordinaryent://SD_ILS/0/SD_ILS:188532026-02-16T18:52:03Z2026-02-16T18:52:03Zby Matlare, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study on why a person brand becomes more popular after ...ent://SD_ILS/0/SD_ILS:188582026-02-16T18:52:03Z2026-02-16T18:52:03Zby Madiba, Mfundo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramident://SD_ILS/0/SD_ILS:188612026-02-16T18:52:03Z2026-02-16T18:52:03Zby Mjali, Sinqobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social mediaent://SD_ILS/0/SD_ILS:188632026-02-16T18:52:03Z2026-02-16T18:52:03Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652026-02-16T18:52:03Z2026-02-16T18:52:03Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Banks and their physical space : how design can enhance traditional banking brandsent://SD_ILS/0/SD_ILS:188672026-02-16T18:52:03Z2026-02-16T18:52:03Zby Johnson, T.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722026-02-16T18:52:03Z2026-02-16T18:52:03Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and brandingent://SD_ILS/0/SD_ILS:188772026-02-16T18:52:03Z2026-02-16T18:52:03Zby Rantso, Kananelo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782026-02-16T18:52:03Z2026-02-16T18:52:03Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522026-02-16T18:52:03Z2026-02-16T18:52:03Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102026-02-16T18:52:03Z2026-02-16T18:52:03Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of the rapidly internationalising South African fashion industryent://SD_ILS/0/SD_ILS:188262026-02-16T18:52:03Z2026-02-16T18:52:03Zby Maduna, Gugulethu.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282026-02-16T18:52:03Z2026-02-16T18:52:03Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrayals of gender stereotypes in cereal box characterent://SD_ILS/0/SD_ILS:188422026-02-16T18:52:03Z2026-02-16T18:52:03Zby Katz, Georgina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482026-02-16T18:52:03Z2026-02-16T18:52:03Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712026-02-16T18:52:03Z2026-02-16T18:52:03Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732026-02-16T18:52:03Z2026-02-16T18:52:03Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The impact of a city brand on the perceptions of its creative sectorent://SD_ILS/0/SD_ILS:188752026-02-16T18:52:03Z2026-02-16T18:52:03Zby Rees, Rhiannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832026-02-16T18:52:03Z2026-02-16T18:52:03Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Priceent://SD_ILS/0/SD_ILS:186332026-02-16T18:52:03Z2026-02-16T18:52:03Zby Gold, Katey.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The art of branding : a cross-country comparative study of two contemporary art galleriesent://SD_ILS/0/SD_ILS:186402026-02-16T18:52:03Z2026-02-16T18:52:03Zby Vermeer, Clarissa.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442026-02-16T18:52:03Z2026-02-16T18:52:03Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492026-02-16T18:52:03Z2026-02-16T18:52:03Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572026-02-16T18:52:03Z2026-02-16T18:52:03Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadershipent://SD_ILS/0/SD_ILS:186632026-02-16T18:52:03Z2026-02-16T18:52:03Zby Chohan, Humaira.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Fashion factory : manufactoring desireent://SD_ILS/0/SD_ILS:186362026-02-16T18:52:03Z2026-02-16T18:52:03Zby Goss, Nicole.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382026-02-16T18:52:03Z2026-02-16T18:52:03Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472026-02-16T18:52:03Z2026-02-16T18:52:03Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552026-02-16T18:52:03Z2026-02-16T18:52:03Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602026-02-16T18:52:03Z2026-02-16T18:52:03Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Handmade branding : exploring how the nature of creating craft products informs the branding of craft businessent://SD_ILS/0/SD_ILS:186642026-02-16T18:52:03Z2026-02-16T18:52:03Zby Smith, Bianca.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662026-02-16T18:52:03Z2026-02-16T18:52:03Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccerent://SD_ILS/0/SD_ILS:186672026-02-16T18:52:03Z2026-02-16T18:52:03Zby Dhai, Mahomed.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Design entrepreneurs 'agents of change'ent://SD_ILS/0/SD_ILS:186692026-02-16T18:52:03Z2026-02-16T18:52:03Zby Lavender, Jonathan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102026-02-16T18:52:03Z2026-02-16T18:52:03Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122026-02-16T18:52:03Z2026-02-16T18:52:03Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Crouch, touch, to not engage : the scrum between advertisers and PVRent://SD_ILS/0/SD_ILS:189132026-02-16T18:52:03Z2026-02-16T18:52:03Zby Whitehead, Seth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142026-02-16T18:52:03Z2026-02-16T18:52:03Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st centuryent://SD_ILS/0/SD_ILS:189152026-02-16T18:52:03Z2026-02-16T18:52:03Zby Sookdiyal, Nishta.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172026-02-16T18:52:03Z2026-02-16T18:52:03Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring of the use of design thinking by Cape Town based organisationsent://SD_ILS/0/SD_ILS:189212026-02-16T18:52:03Z2026-02-16T18:52:03Zby Nell, Stephan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>"Kardashian Khaos!" personal branding : turning people into brandsent://SD_ILS/0/SD_ILS:189232026-02-16T18:52:03Z2026-02-16T18:52:03Zby Dube, Themebelihle Cherly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.ent://SD_ILS/0/SD_ILS:189252026-02-16T18:52:03Z2026-02-16T18:52:03Zby Bukasa, Patrick.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Red Bull's "Superman Seat Grab" over the South African energy drink marketent://SD_ILS/0/SD_ILS:189262026-02-16T18:52:03Z2026-02-16T18:52:03Zby Harrison, Craig Rhodes.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term successent://SD_ILS/0/SD_ILS:189272026-02-16T18:52:03Z2026-02-16T18:52:03Zby Van Rensburg, Rigard Janse.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292026-02-16T18:52:03Z2026-02-16T18:52:03Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africaent://SD_ILS/0/SD_ILS:189302026-02-16T18:52:03Z2026-02-16T18:52:03Zby Keown, Lisa Robyn.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Winning is silver, branding is gold : an investigation of professional triathletes personal brand managementent://SD_ILS/0/SD_ILS:189312026-02-16T18:52:03Z2026-02-16T18:52:03Zby Walther, Kathrin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332026-02-16T18:52:03Z2026-02-16T18:52:03Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>BFF*? : a study exploring the complementary relationship between print magazines and the new media counterpartsent://SD_ILS/0/SD_ILS:189352026-02-16T18:52:03Z2026-02-16T18:52:03Zby Reyneke, Rolene.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362026-02-16T18:52:03Z2026-02-16T18:52:03Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372026-02-16T18:52:03Z2026-02-16T18:52:03Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382026-02-16T18:52:03Z2026-02-16T18:52:03Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Barbie : from a friend to a friendent://SD_ILS/0/SD_ILS:189392026-02-16T18:52:03Z2026-02-16T18:52:03Zby Haupt, Kelly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industryent://SD_ILS/0/SD_ILS:189412026-02-16T18:52:03Z2026-02-16T18:52:03Zby Dobie, Kaylee Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Determine the role and effect a brand champion has on a company's brand equity in the aviation industryent://SD_ILS/0/SD_ILS:189422026-02-16T18:52:03Z2026-02-16T18:52:03Zby Bain, Gareth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case studyent://SD_ILS/0/SD_ILS:189462026-02-16T18:52:03Z2026-02-16T18:52:03Zby Cook, Carla Maree.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durbanent://SD_ILS/0/SD_ILS:186732026-02-16T18:52:03Z2026-02-16T18:52:03Zby Colville, Sarah.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922026-02-16T18:52:03Z2026-02-16T18:52:03Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932026-02-16T18:52:03Z2026-02-16T18:52:03Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brands and their ambassadors : investigating the effects of celebrities' actions on their brandsent://SD_ILS/0/SD_ILS:188942026-02-16T18:52:03Z2026-02-16T18:52:03Zby Saunt, Michelle Margot.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Comparison of narrative advertising and mere product placingent://SD_ILS/0/SD_ILS:188962026-02-16T18:52:03Z2026-02-16T18:52:03Zby Van Vuuren, Mariken Jansen.<br/>Format: Manuscript<br/>Publication Date 2011<br/>An explorative study of the narrative theme of advertising in private bankingent://SD_ILS/0/SD_ILS:188992026-02-16T18:52:03Z2026-02-16T18:52:03Zby Dickinson, Michael.<br/>Format: Manuscript<br/>Publication Date 2011<br/>My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websitesent://SD_ILS/0/SD_ILS:189012026-02-16T18:52:03Z2026-02-16T18:52:03Zby Bester, Karel Marcell.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022026-02-16T18:52:03Z2026-02-16T18:52:03Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The value of brand affiliation with lifestyle brands (Love Life and Diners Club)ent://SD_ILS/0/SD_ILS:189052026-02-16T18:52:03Z2026-02-16T18:52:03Zby Gcaba, Nomdumiso.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensbergent://SD_ILS/0/SD_ILS:186582026-02-16T18:52:03Z2026-02-16T18:52:03Zby Piccione, Chanel.<br/>Format: Manuscript<br/>Publication Date 2010<br/>The culmination of hip-hop : sub-culture to global brandent://SD_ILS/0/SD_ILS:188122026-02-16T18:52:03Z2026-02-16T18:52:03Zby Koutsoudis, Natalie.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472026-02-16T18:52:03Z2026-02-16T18:52:03Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Massclusivity & co-branding in the retail fashion industryent://SD_ILS/0/SD_ILS:188082026-02-16T18:52:03Z2026-02-16T18:52:03Zby Thurgood, Miriam.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new mediaent://SD_ILS/0/SD_ILS:188322026-02-16T18:52:03Z2026-02-16T18:52:03Zby Mckend, Robert.<br/>Format: Manuscript<br/>Publication Date 2009<br/>What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?ent://SD_ILS/0/SD_ILS:188452026-02-16T18:52:03Z2026-02-16T18:52:03Zby Roberts, Christine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does challenger brand thinking enhance strategic sport sponsorshipent://SD_ILS/0/SD_ILS:188492026-02-16T18:52:03Z2026-02-16T18:52:03Zby Loxton, Guy.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The effect of Msjour colour themes used in a retail environment, with regards to the intended perception of that particular brand's personalityent://SD_ILS/0/SD_ILS:188592026-02-16T18:52:03Z2026-02-16T18:52:03Zby Andrews, Justin.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Should the Vega brand be trusted?ent://SD_ILS/0/SD_ILS:188642026-02-16T18:52:03Z2026-02-16T18:52:03Zby Bassoon, Chrisna.<br/>Format: Manuscript<br/>Publication Date 2009<br/>A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisisent://SD_ILS/0/SD_ILS:189502026-02-16T18:52:03Z2026-02-16T18:52:03Zby Ellis, Michael Roy.<br/>Format: Manuscript<br/>Publication Date 2009<br/>This paper addresses the health of brand Zimbabwe by assessing the colonial heritage of the country, and how this ploticla forve has affected national identity, reputation and leadership structuresent://SD_ILS/0/SD_ILS:189522026-02-16T18:52:03Z2026-02-16T18:52:03Zby Surtees, Tamlyn.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Club or sponsor : who is the true beneficiary in football with regards to sponsorship deals?ent://SD_ILS/0/SD_ILS:189532026-02-16T18:52:03Z2026-02-16T18:52:03Zby Fuchs, Daren.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equityent://SD_ILS/0/SD_ILS:189542026-02-16T18:52:03Z2026-02-16T18:52:03Zby Grobbelaar, Carine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands onlineent://SD_ILS/0/SD_ILS:189552026-02-16T18:52:03Z2026-02-16T18:52:03Zby Kakhobwe, Gregory.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?ent://SD_ILS/0/SD_ILS:189572026-02-16T18:52:03Z2026-02-16T18:52:03Zby Ferreira, Annelize.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The avant-garde silhouette and the artistic influence on fashionent://SD_ILS/0/SD_ILS:188682026-02-16T18:52:03Z2026-02-16T18:52:03Zby Nxumalo, Ntombi.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022026-02-16T18:52:03Z2026-02-16T18:52:03Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service deliveryent://SD_ILS/0/SD_ILS:188352026-02-16T18:52:03Z2026-02-16T18:52:03Zby Tshabalala, Seipati.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industryent://SD_ILS/0/SD_ILS:187032026-02-16T18:52:03Z2026-02-16T18:52:03Zby De Klerk, Linda.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Instagram as a persona : a curatorial platform for young people: exploring better branding possibilitiesent://SD_ILS/0/SD_ILS:210892026-02-16T18:52:03Z2026-02-16T18:52:03Zby Malinzi, Agnes.<br/>Format: Manuscript<br/>