Search Results for Marketing - Narrowed by: 1:VGBDXSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$0026qf$003dLIBRARY$002509Library$0025091$00253AVGBDX$0025091$00253AVGBDX$0026ps$003d300$0026isd$003dtrue?dt=list2025-05-12T19:43:13ZMarketingent://SD_ILS/0/SD_ILS:166132025-05-12T19:43:13Z2025-05-12T19:43:13Zby Etzel, Michael J.<br/>Format: Books<br/>Publication Date 1997<br/>Marketingent://SD_ILS/0/SD_ILS:166112025-05-12T19:43:13Z2025-05-12T19:43:13Zby Berkowitz, Eric N.<br/>Format: Books<br/>Publication Date 2000<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-05-12T19:43:13Z2025-05-12T19:43:13Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>International marketingent://SD_ILS/0/SD_ILS:165632025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cateora, Philip R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Marketing management.ent://SD_ILS/0/SD_ILS:166212025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Video disc<br/>Publication Date 2009<br/>International marketingent://SD_ILS/0/SD_ILS:165612025-05-12T19:43:13Z2025-05-12T19:43:13Zby Terpstra, Vern.<br/>Format: Books<br/>Publication Date 1997<br/>Digital marketingent://SD_ILS/0/SD_ILS:223872025-05-12T19:43:13Z2025-05-12T19:43:13Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2019<br/>International marketingent://SD_ILS/0/SD_ILS:165542025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cateora, Philip R.<br/>Format: Electronic Resources<br/>Publication Date 2005<br/>International marketingent://SD_ILS/0/SD_ILS:165562025-05-12T19:43:13Z2025-05-12T19:43:13Zby Czinkota, Michael R.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97066269-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97066269-b.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Marketing research.ent://SD_ILS/0/SD_ILS:562242025-05-12T19:43:13Z2025-05-12T19:43:13Zby Wiid, JA.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing Madibaent://SD_ILS/0/SD_ILS:188762025-05-12T19:43:13Z2025-05-12T19:43:13Zby Czuba, Nadia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Marketing management.ent://SD_ILS/0/SD_ILS:1772025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Arts marketingent://SD_ILS/0/SD_ILS:163092025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kerrigan, Finola.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:116522025-05-12T19:43:13Z2025-05-12T19:43:13Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-05-12T19:43:13Z2025-05-12T19:43:13Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-05-12T19:43:13Z2025-05-12T19:43:13Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:209202025-05-12T19:43:13Z2025-05-12T19:43:13Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing researchent://SD_ILS/0/SD_ILS:1952025-05-12T19:43:13Z2025-05-12T19:43:13Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2013<br/>International marketingent://SD_ILS/0/SD_ILS:902025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bothma, Cornelius (DE-601)602081548<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/667182799.pdf">http://www.gbv.de/dms/zbw/667182799.pdf</a><br/>Format: Books<br/>Publication Date 2011<br/>Marketing researchent://SD_ILS/0/SD_ILS:4332025-05-12T19:43:13Z2025-05-12T19:43:13Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing researchent://SD_ILS/0/SD_ILS:159582025-05-12T19:43:13Z2025-05-12T19:43:13Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing strategyent://SD_ILS/0/SD_ILS:162022025-05-12T19:43:13Z2025-05-12T19:43:13Zby Walker, Orville C.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing researchent://SD_ILS/0/SD_ILS:164952025-05-12T19:43:13Z2025-05-12T19:43:13Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html">http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley039/2003057663.html">http://catdir.loc.gov/catdir/description/wiley039/2003057663.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketing ROIent://SD_ILS/0/SD_ILS:65262025-05-12T19:43:13Z2025-05-12T19:43:13Zby Lenskold, James D.<br/>Format: Books<br/>Publication Date 2003<br/>Services marketingent://SD_ILS/0/SD_ILS:103672025-05-12T19:43:13Z2025-05-12T19:43:13Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1996<br/>International marketingent://SD_ILS/0/SD_ILS:147262025-05-12T19:43:13Z2025-05-12T19:43:13Zby Walsh, L. S.<br/>Format: Books<br/>Publication Date 1993<br/>Mastering marketingent://SD_ILS/0/SD_ILS:166142025-05-12T19:43:13Z2025-05-12T19:43:13Zby Foster, Douglas, 1928-<br/>Format: Books<br/>Publication Date 1986 1984<br/>Marketing in practiceent://SD_ILS/0/SD_ILS:169902025-05-12T19:43:13Z2025-05-12T19:43:13Zby Leader, W. G.<br/>Format: Books<br/>Publication Date 1990<br/>Exploring marketing researchent://SD_ILS/0/SD_ILS:153672025-05-12T19:43:13Z2025-05-12T19:43:13Zby Zikmund, William G.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-b.html</a>
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Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-t.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-05-12T19:43:13Z2025-05-12T19:43:13Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing, principles & perspectivesent://SD_ILS/0/SD_ILS:166102025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bearden, William O., 1945-<br/>Format: Books<br/>Publication Date 2001<br/>Marketing principles & perspectivesent://SD_ILS/0/SD_ILS:166232025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bearden, William O., 1945-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/97024735.html">http://catdir.loc.gov/catdir/toc/mh022/97024735.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/97024735.html">http://catdir.loc.gov/catdir/description/mh023/97024735.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Marketing : principles & perspectivesent://SD_ILS/0/SD_ILS:140202025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bearden, William O., 1945-<br/>Format: Books<br/>Publication Date 1995<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:210992025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2017<br/>Principles of marketingent://SD_ILS/0/SD_ILS:5392025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-05-12T19:43:13Z2025-05-12T19:43:13Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159022025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2008<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-05-12T19:43:13Z2025-05-12T19:43:13Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-05-12T19:43:13Z2025-05-12T19:43:13Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Exploring marketing researchent://SD_ILS/0/SD_ILS:131332025-05-12T19:43:13Z2025-05-12T19:43:13Zby Zikmund, William G.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-t.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166182025-05-12T19:43:13Z2025-05-12T19:43:13Zby Jobber, David.<br/>Format: Books<br/>Publication Date 2003<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:121302025-05-12T19:43:13Z2025-05-12T19:43:13Zby Summers, Jane, 1962-<br/>Format: Books<br/>Publication Date 2003<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Fundamentals of marketingent://SD_ILS/0/SD_ILS:170012025-05-12T19:43:13Z2025-05-12T19:43:13Zby Miller, Kenneth E.<br/>Format: Books<br/>Publication Date 2000<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:132872025-05-12T19:43:13Z2025-05-12T19:43:13Zby Strydom, J. W.<br/>Format: Books<br/>Publication Date 1999<br/>Global marketing strategiesent://SD_ILS/0/SD_ILS:165652025-05-12T19:43:13Z2025-05-12T19:43:13Zby Jeannet, Jean-Pierre.<br/>Format: Books<br/>Publication Date 1995<br/>International marketing strategyent://SD_ILS/0/SD_ILS:147372025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bradley, Frank, 1942-<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780133178920.pdf">http://www.gbv.de/dms/bowker/toc/9780133178920.pdf</a><br/>Format: Books<br/>Publication Date 1991<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-05-12T19:43:13Z2025-05-12T19:43:13Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Mastering fashion marketingent://SD_ILS/0/SD_ILS:110862025-05-12T19:43:13Z2025-05-12T19:43:13Zby Jackson, Tim, 1963-<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:127352025-05-12T19:43:13Z2025-05-12T19:43:13Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing research essentialsent://SD_ILS/0/SD_ILS:164942025-05-12T19:43:13Z2025-05-12T19:43:13Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2001<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-05-12T19:43:13Z2025-05-12T19:43:13Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:159412025-05-12T19:43:13Z2025-05-12T19:43:13Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2005<br/>Marketing success storiesent://SD_ILS/0/SD_ILS:169952025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2002<br/>Marketing research in practiceent://SD_ILS/0/SD_ILS:91512025-05-12T19:43:13Z2025-05-12T19:43:13Zby Tustin, D. H.<br/>Format: Books<br/>Publication Date 2005<br/>Behavioural aspects of marketingent://SD_ILS/0/SD_ILS:108492025-05-12T19:43:13Z2025-05-12T19:43:13Zby Williams, Keith C.<br/>Format: Books<br/>Publication Date 1981<br/>Marketing and design managementent://SD_ILS/0/SD_ILS:206572025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bruce, Margaret.<br/>Format: Books<br/>Publication Date 1997<br/>Strategic marketing management casesent://SD_ILS/0/SD_ILS:170042025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cravens, David W.<br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Marketing your own businessent://SD_ILS/0/SD_ILS:37802025-05-12T19:43:13Z2025-05-12T19:43:13Zby Baptiste, Annie.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing plans that workent://SD_ILS/0/SD_ILS:170052025-05-12T19:43:13Z2025-05-12T19:43:13Zby McDonald, Malcolm.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043345.html">http://catdir.loc.gov/catdir/toc/els031/2001043345.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043345.html">http://catdir.loc.gov/catdir/description/els031/2001043345.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:552432025-05-12T19:43:13Z2025-05-12T19:43:13Zby Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:71422025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>Principles of internet marketingent://SD_ILS/0/SD_ILS:144672025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hanson, Ward A.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>The successful marketing planent://SD_ILS/0/SD_ILS:169422025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hiebing, Roman G.<br/>Format: Books<br/>Publication Date 2000<br/>Opportunities in marketing careersent://SD_ILS/0/SD_ILS:152552025-05-12T19:43:13Z2025-05-12T19:43:13Zby Steinberg, Margery S.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0607/98048295-d.html">http://catdir.loc.gov/catdir/enhancements/fy0607/98048295-d.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:165022025-05-12T19:43:13Z2025-05-12T19:43:13Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1997<br/>Financial aspects of marketingent://SD_ILS/0/SD_ILS:159762025-05-12T19:43:13Z2025-05-12T19:43:13Zby Schmidt, Ruth A.<br/>Format: Books<br/>Publication Date 1996<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:575882025-05-12T19:43:13Z2025-05-12T19:43:13Zby Percy, Larry Verfasser. (DE-588)170799492<br/>Format: Books<br/>Publication Date 2023<br/>MARKETING MANAGEMENT, GLOBAL EDITION.ent://SD_ILS/0/SD_ILS:566362025-05-12T19:43:13Z2025-05-12T19:43:13Zby KOTLER, PHILIP. KELLER, KEVIN.<br/>Format: Books<br/>Publication Date 2022 2021<br/>Successful direct marketing methodsent://SD_ILS/0/SD_ILS:207412025-05-12T19:43:13Z2025-05-12T19:43:13Zby Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing principles and best practicesent://SD_ILS/0/SD_ILS:169962025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hoffman, K. Douglas.<br/>Format: Books<br/>Publication Date 2005<br/>Principles of marketing : instructor's manualent://SD_ILS/0/SD_ILS:169932025-05-12T19:43:13Z2025-05-12T19:43:13Zby Brooks, John, R. Jr.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing research in a marketing environmentent://SD_ILS/0/SD_ILS:164922025-05-12T19:43:13Z2025-05-12T19:43:13Zby Dillon, William R.<br/>Format: Books<br/>Publication Date 1994<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:170212025-05-12T19:43:13Z2025-05-12T19:43:13Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 1996<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>Internet marketing : readings and online resourcesent://SD_ILS/0/SD_ILS:106642025-05-12T19:43:13Z2025-05-12T19:43:13Zby Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format: Books<br/>Publication Date 2001<br/>A preface to marketing managementent://SD_ILS/0/SD_ILS:169992025-05-12T19:43:13Z2025-05-12T19:43:13Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/99010058.html">http://catdir.loc.gov/catdir/toc/mh022/99010058.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99010058.html">http://catdir.loc.gov/catdir/description/mh023/99010058.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Consumer behavior and marketing strategyent://SD_ILS/0/SD_ILS:165082025-05-12T19:43:13Z2025-05-12T19:43:13Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/98016996.html">http://catdir.loc.gov/catdir/toc/mh022/98016996.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html">http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/98016996.html">http://catdir.loc.gov/catdir/description/mh023/98016996.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:166902025-05-12T19:43:13Z2025-05-12T19:43:13Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing research : a problem-solving approachent://SD_ILS/0/SD_ILS:165002025-05-12T19:43:13Z2025-05-12T19:43:13Zby Sudman, Seymour.<br/>Format: Electronic Resources<br/>Publication Date 1998<br/>Direct marketing : an integrated approachent://SD_ILS/0/SD_ILS:165112025-05-12T19:43:13Z2025-05-12T19:43:13Zby McDonald, William J., Ph. D.<br/>Format: Books<br/>Publication Date 1998<br/>South African marketing cases for decision makersent://SD_ILS/0/SD_ILS:143222025-05-12T19:43:13Z2025-05-12T19:43:13Zby Pitt, Leyland F.<br/>Format: Books<br/>Publication Date 1995<br/>The fundamentals and practice of marketingent://SD_ILS/0/SD_ILS:112752025-05-12T19:43:13Z2025-05-12T19:43:13Zby Wilmshurst, John.<br/>Format: Books<br/>Publication Date 1984<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Experiential Marketing : integrated theory & strategic application.ent://SD_ILS/0/SD_ILS:569572025-05-12T19:43:13Z2025-05-12T19:43:13Zby Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format: Books<br/>Publication Date 2022<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102025-05-12T19:43:13Z2025-05-12T19:43:13Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Shopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132025-05-12T19:43:13Z2025-05-12T19:43:13Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Marketing fashion : strategy, branding and promotionent://SD_ILS/0/SD_ILS:1682025-05-12T19:43:13Z2025-05-12T19:43:13Zby Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-05-12T19:43:13Z2025-05-12T19:43:13Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-05-12T19:43:13Z2025-05-12T19:43:13Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>UnMarketing : stop marketing. Start engagingent://SD_ILS/0/SD_ILS:57302025-05-12T19:43:13Z2025-05-12T19:43:13Zby Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format: Books<br/>Publication Date 2012<br/>Fashion marketing : theory, principles, & practiceent://SD_ILS/0/SD_ILS:1202025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bickle, Marianne C.<br/>Format: Books<br/>Publication Date 2011<br/>Unmarketing : stop marketing. Start engaging.ent://SD_ILS/0/SD_ILS:96282025-05-12T19:43:13Z2025-05-12T19:43:13Zby Stratten, Scott.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:160082025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-05-12T19:43:13Z2025-05-12T19:43:13Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-05-12T19:43:13Z2025-05-12T19:43:13Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:159712025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hutt, Michael D.<br/>Format: Regular print<br/>Publication Date 2010<br/>Online marketing : a customer-led approachent://SD_ILS/0/SD_ILS:2452025-05-12T19:43:13Z2025-05-12T19:43:13Zby Gay, Richard.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:169912025-05-12T19:43:13Z2025-05-12T19:43:13Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing payback : is your marketing profitable?ent://SD_ILS/0/SD_ILS:163932025-05-12T19:43:13Z2025-05-12T19:43:13Zby Shaw, Robert, 1950-<br/>Format: Books<br/>Publication Date 2005<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:166192025-05-12T19:43:13Z2025-05-12T19:43:13Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2004 2003<br/>Ten deadly marketing sins : signs and solutionsent://SD_ILS/0/SD_ILS:116552025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html">http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2003026035.html">http://catdir.loc.gov/catdir/description/wiley041/2003026035.html</a><br/>Format: Books<br/>Publication Date 2004<br/>After image : mind-altering marketingent://SD_ILS/0/SD_ILS:158182025-05-12T19:43:13Z2025-05-12T19:43:13Zby Grant, John, 1964-<br/>Format: Books<br/>Publication Date 2003 2002<br/>Marketing research : an applied orientationent://SD_ILS/0/SD_ILS:124302025-05-12T19:43:13Z2025-05-12T19:43:13Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2002<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-05-12T19:43:13Z2025-05-12T19:43:13Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketing South African tourism and hospitalityent://SD_ILS/0/SD_ILS:134302025-05-12T19:43:13Z2025-05-12T19:43:13Zby George, Richard.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing through mud and dustent://SD_ILS/0/SD_ILS:166222025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kuzwayo, Muzi.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Internet marketing research : resources and techniquesent://SD_ILS/0/SD_ILS:137782025-05-12T19:43:13Z2025-05-12T19:43:13Zby Forrest, Ed.<br/>Format: Books<br/>Publication Date 1999<br/>Cause related marketing : who cares winsent://SD_ILS/0/SD_ILS:132092025-05-12T19:43:13Z2025-05-12T19:43:13Zby Adkins, Sue.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/00698235.html">http://catdir.loc.gov/catdir/toc/els031/00698235.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/00698235.html">http://catdir.loc.gov/catdir/description/els031/00698235.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Study guide to accompany marketingent://SD_ILS/0/SD_ILS:55982025-05-12T19:43:13Z2025-05-12T19:43:13Zby Adams, T.J.<br/>Format: Books<br/>Publication Date 1997<br/>Marketing for a small businessent://SD_ILS/0/SD_ILS:170202025-05-12T19:43:13Z2025-05-12T19:43:13Zby Machado, Ricardo, 1954-<br/>Format: Books<br/>Publication Date 1996<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:165032025-05-12T19:43:13Z2025-05-12T19:43:13Zby Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format: Books<br/>Publication Date 1995<br/>Buyer behaviour : strategic marketing applicationsent://SD_ILS/0/SD_ILS:170032025-05-12T19:43:13Z2025-05-12T19:43:13Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 1995 1994<br/>The 22 immuntable laws of marketingent://SD_ILS/0/SD_ILS:103262025-05-12T19:43:13Z2025-05-12T19:43:13Zby Ries, Al.<br/>Format: Books<br/>Publication Date 1994<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:145862025-05-12T19:43:13Z2025-05-12T19:43:13Zby Middleton, Victor T. C.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006660850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006660850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1117/94240552-d.html">http://catdir.loc.gov/catdir/enhancements/fy1117/94240552-d.html</a><br/>Format: Books<br/>Publication Date 1994<br/>Promotional strategy : Managing the marketing communications processent://SD_ILS/0/SD_ILS:198022025-05-12T19:43:13Z2025-05-12T19:43:13Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1994<br/>Nick Robinson's marketing toolkitent://SD_ILS/0/SD_ILS:66242025-05-12T19:43:13Z2025-05-12T19:43:13Zby Robinson, Nick<br/>Format: Books<br/>Publication Date 1991<br/>Essentials of marketing : a global managerial approachent://SD_ILS/0/SD_ILS:167342025-05-12T19:43:13Z2025-05-12T19:43:13Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 2000<br/>Business marketing : connecting strategy, relationships, and learningent://SD_ILS/0/SD_ILS:137632025-05-12T19:43:13Z2025-05-12T19:43:13Zby Dwyer, F. Robert.<br/>Format: Books<br/>Publication Date 1999<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:74212025-05-12T19:43:13Z2025-05-12T19:43:13Zby Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a>
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>Learning guide, Principles of marketing, 9th edition, Kotler & Armstrongent://SD_ILS/0/SD_ILS:169942025-05-12T19:43:13Z2025-05-12T19:43:13Zby Paczkowski, Thomas.<br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketing for a digital ageent://SD_ILS/0/SD_ILS:573782025-05-12T19:43:13Z2025-05-12T19:43:13Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-05-12T19:43:13Z2025-05-12T19:43:13Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing 4.0 : moving from traditional to digitalent://SD_ILS/0/SD_ILS:221042025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>e-Marketing in the South African contextent://SD_ILS/0/SD_ILS:179902025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2015<br/>eMarketing : the essential guide to digital marketingent://SD_ILS/0/SD_ILS:21272025-05-12T19:43:13Z2025-05-12T19:43:13Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2011<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:159692025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>EMarketing : the essential guide to online marketingent://SD_ILS/0/SD_ILS:81072025-05-12T19:43:13Z2025-05-12T19:43:13Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2008<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-05-12T19:43:13Z2025-05-12T19:43:13Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Marketing in South Africa : cases and conceptsent://SD_ILS/0/SD_ILS:162042025-05-12T19:43:13Z2025-05-12T19:43:13Zby Simpson, John, 1943 September 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy036/2002443604.html">http://catdir.loc.gov/catdir/toc/fy036/2002443604.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The marketing game! : with student CD-Roment://SD_ILS/0/SD_ILS:166582025-05-12T19:43:13Z2025-05-12T19:43:13Zby Mason, Charlotte H.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing in South Africa : cases and conceptsent://SD_ILS/0/SD_ILS:170062025-05-12T19:43:13Z2025-05-12T19:43:13Zby Simpson, John.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy036/2002443604.html">http://catdir.loc.gov/catdir/toc/fy036/2002443604.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Wired marketing : energizing business for e-commerceent://SD_ILS/0/SD_ILS:165582025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hardaker, Glenn.<br/>Format: Books<br/>Publication Date 2001<br/>International marketing strategy : analysis, development and implementationent://SD_ILS/0/SD_ILS:165642025-05-12T19:43:13Z2025-05-12T19:43:13Zby Doole, Isobel.<br/>Format: Books<br/>Publication Date 2001<br/>Economics : an introduction for students of business and marketingent://SD_ILS/0/SD_ILS:111482025-05-12T19:43:13Z2025-05-12T19:43:13Zby Livesey, F. (Frank)<br/>Format: Books<br/>Publication Date 1990<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:147002025-05-12T19:43:13Z2025-05-12T19:43:13Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 1999<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:221192025-05-12T19:43:13Z2025-05-12T19:43:13Zby Farris, Paul W., author.<br/>Format: Books<br/>Publication Date 2017<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-05-12T19:43:13Z2025-05-12T19:43:13Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>Marketing brands in Africa : perspectives on the evolution of branding in an emerging marketent://SD_ILS/0/SD_ILS:567582025-05-12T19:43:13Z2025-05-12T19:43:13Zby Appau, Samuelson, editor.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-05-12T19:43:13Z2025-05-12T19:43:13Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-05-12T19:43:13Z2025-05-12T19:43:13Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>Global marketing : foreign entry, local marketing & global managementent://SD_ILS/0/SD_ILS:138532025-05-12T19:43:13Z2025-05-12T19:43:13Zby Johansson, Johny K.<br/><a href="http://www.imageXONE.com/Bookcovers/TOCa9557380.gif">Table of contents 1</a>
<a href="http://www.imageXONE.com/Bookcovers/TOCb9557380.gif">Table of contents 2</a>
<a href="http://www.imageXONE.com/Bookcovers/TOCc9557380.gif">Table of contents 3</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99033630.html">http://catdir.loc.gov/catdir/toc/mh023/99033630.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing research : a practical approach for the new Millenniument://SD_ILS/0/SD_ILS:164932025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hair, Joseph F.<br/>Format: Books<br/>Publication Date 2000<br/>Introduction to marketing : competing in the 21st century : study guide.ent://SD_ILS/0/SD_ILS:165602025-05-12T19:43:13Z2025-05-12T19:43:13Zby University Access (Firm)<br/>Format: Books<br/>Publication Date 2000<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:124432025-05-12T19:43:13Z2025-05-12T19:43:13Zby McDonald, Malcolm.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els051/2004556468.html">http://catdir.loc.gov/catdir/toc/els051/2004556468.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els051/2004556468.html">http://catdir.loc.gov/catdir/description/els051/2004556468.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The marketing decision maker : from MkIS to MDSSent://SD_ILS/0/SD_ILS:148842025-05-12T19:43:13Z2025-05-12T19:43:13Zby Pitt, Leyland F.<br/>Format: Books<br/>Publication Date 1991<br/>The marketing decision maker from MKIS to MDSSent://SD_ILS/0/SD_ILS:146572025-05-12T19:43:13Z2025-05-12T19:43:13Zby Pitt, Leyland F.<br/>Format: Books<br/>Publication Date 1994<br/>The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Mindsent://SD_ILS/0/SD_ILS:591932025-05-12T19:43:13Z2025-05-12T19:43:13Zby Macdonald, Tracy<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-05-12T19:43:13Z2025-05-12T19:43:13Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-05-12T19:43:13Z2025-05-12T19:43:13Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-05-12T19:43:13Z2025-05-12T19:43:13Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:221062025-05-12T19:43:13Z2025-05-12T19:43:13Zby Andrews, J. Craig, author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-05-12T19:43:13Z2025-05-12T19:43:13Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-05-12T19:43:13Z2025-05-12T19:43:13Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategyent://SD_ILS/0/SD_ILS:195722025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bickel, Julia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-05-12T19:43:13Z2025-05-12T19:43:13Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142025-05-12T19:43:13Z2025-05-12T19:43:13Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on Twitter during live sporting eventsent://SD_ILS/0/SD_ILS:190192025-05-12T19:43:13Z2025-05-12T19:43:13Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Strategic marketing : theory and aplication for competitive advantageent://SD_ILS/0/SD_ILS:97782025-05-12T19:43:13Z2025-05-12T19:43:13Zby Venter, Peet.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>The best digital marketing campaigns in the world IIent://SD_ILS/0/SD_ILS:221672025-05-12T19:43:13Z2025-05-12T19:43:13Zby Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>The annual 2013/14 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170552025-05-12T19:43:13Z2025-05-12T19:43:13Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-05-12T19:43:13Z2025-05-12T19:43:13Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-05-12T19:43:13Z2025-05-12T19:43:13Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-05-12T19:43:13Z2025-05-12T19:43:13Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-05-12T19:43:13Z2025-05-12T19:43:13Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-05-12T19:43:13Z2025-05-12T19:43:13Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>The annual 2011/12 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170432025-05-12T19:43:13Z2025-05-12T19:43:13Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-05-12T19:43:13Z2025-05-12T19:43:13Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-05-12T19:43:13Z2025-05-12T19:43:13Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>The marketing gurus : lessons from the best marketing books of all timeent://SD_ILS/0/SD_ILS:34902025-05-12T19:43:13Z2025-05-12T19:43:13Zby Murray, Chris, 1951-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-05-12T19:43:13Z2025-05-12T19:43:13Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>From witblits to vuvuzelas : marketing in the new South Africaent://SD_ILS/0/SD_ILS:70742025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hefer, Dale.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>The idea writers : copywriting in a new media and marketing eraent://SD_ILS/0/SD_ILS:72312025-05-12T19:43:13Z2025-05-12T19:43:13Zby Iezzi, Teressa.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html</a><br/>Format: Books<br/>Publication Date 2010<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-05-12T19:43:13Z2025-05-12T19:43:13Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:174272025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:159492025-05-12T19:43:13Z2025-05-12T19:43:13Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)ent://SD_ILS/0/SD_ILS:166152025-05-12T19:43:13Z2025-05-12T19:43:13Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2009 2007<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-05-12T19:43:13Z2025-05-12T19:43:13Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-05-12T19:43:13Z2025-05-12T19:43:13Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Suggested marketing strategy for the Bach Flower Remedies brandent://SD_ILS/0/SD_ILS:195402025-05-12T19:43:13Z2025-05-12T19:43:13Zby Tager, Shlomit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Measuring marketing : 103 key metrics every marketer needsent://SD_ILS/0/SD_ILS:57062025-05-12T19:43:13Z2025-05-12T19:43:13Zby Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-05-12T19:43:13Z2025-05-12T19:43:13Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing alternative rock music with branding : a South African perspectiveent://SD_ILS/0/SD_ILS:194222025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kritizinger, Jake.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Experience the message : how experiential marketing is changing the brand worldent://SD_ILS/0/SD_ILS:39742025-05-12T19:43:13Z2025-05-12T19:43:13Zby Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-05-12T19:43:13Z2025-05-12T19:43:13Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>FAQs on marketing : answered by the Guru of Marketingent://SD_ILS/0/SD_ILS:129592025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing to moviegoers : a handbook of strategies used by major studios and independentsent://SD_ILS/0/SD_ILS:129982025-05-12T19:43:13Z2025-05-12T19:43:13Zby Marich, Robert.<br/>Format: Books<br/>Publication Date 2005<br/>Free prize inside! : the next big marketing ideaent://SD_ILS/0/SD_ILS:115822025-05-12T19:43:13Z2025-05-12T19:43:13Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2005 2004<br/>Communities dominate brands : business and marketing challenges for the 21st centuryent://SD_ILS/0/SD_ILS:156792025-05-12T19:43:13Z2025-05-12T19:43:13Zby Ahonen, Tomi T.<br/>Format: Books<br/>Publication Date 2005<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882025-05-12T19:43:13Z2025-05-12T19:43:13Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Marketing and the bottom line : the marketing metrics that will pump up cash flowent://SD_ILS/0/SD_ILS:126962025-05-12T19:43:13Z2025-05-12T19:43:13Zby Ambler, Tim.<br/>Format: Books<br/>Publication Date 2003<br/>Applications in basic marketing : clippings from the popular business pressent://SD_ILS/0/SD_ILS:160922025-05-12T19:43:13Z2025-05-12T19:43:13Zby Perreault, William D., Jr.<br/>Format: Books<br/>Publication Date 2003<br/>Marketing insights from A to Z : 80 concepts every manager needs to knowent://SD_ILS/0/SD_ILS:119772025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12771">http://www.books24x7.com/marc.asp?bookid=12771</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=36368">http://www.myilibrary.com?id=36368</a><br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Applications in basic marketing : clippings from the popular business pressent://SD_ILS/0/SD_ILS:167372025-05-12T19:43:13Z2025-05-12T19:43:13Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 2002<br/>Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfoliosent://SD_ILS/0/SD_ILS:69212025-05-12T19:43:13Z2025-05-12T19:43:13Zby Benun, Ilise, 1961-<br/>Format: Books<br/>Publication Date 2001<br/>The anatomy of buzz : creating word-of-mouth marketingent://SD_ILS/0/SD_ILS:169982025-05-12T19:43:13Z2025-05-12T19:43:13Zby Rosen, Emanuel.<br/>Format: Books<br/>Publication Date 2001 2000<br/>Marketing outcomes for business managers. 6, Marketing strategiesent://SD_ILS/0/SD_ILS:170002025-05-12T19:43:13Z2025-05-12T19:43:13Zby Smit, Leon.<br/>Format: Books<br/>Publication Date 2000<br/>Brand spirit : how cause related marketing builds brandsent://SD_ILS/0/SD_ILS:206832025-05-12T19:43:13Z2025-05-12T19:43:13Zby Pringle, Hamish.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/99013354.html">http://catdir.loc.gov/catdir/toc/onix01/99013354.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz076176711cov.htm">http://swbplus.bsz-bw.de/bsz076176711cov.htm</a><br/>Format: Books<br/>Publication Date 1999<br/>Kotler on marketing : how to create, win, and dominate marketsent://SD_ILS/0/SD_ILS:131072025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kotler, Philip.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/98043626.html">http://catdir.loc.gov/catdir/bios/simon051/98043626.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon031/98043626.html">http://catdir.loc.gov/catdir/description/simon031/98043626.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Learning aid for use with essentials of marketing : a global managerial approach.ent://SD_ILS/0/SD_ILS:167502025-05-12T19:43:13Z2025-05-12T19:43:13Zby Lanker, Brian.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing magic : success stories from South Africas's top marketersent://SD_ILS/0/SD_ILS:134082025-05-12T19:43:13Z2025-05-12T19:43:13Zby Dorrian, A. P. (A. Paul)<br/>Format: Books<br/>Publication Date 1998<br/>Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them foreverent://SD_ILS/0/SD_ILS:166162025-05-12T19:43:13Z2025-05-12T19:43:13Zby Gordon, Ian, 1952 June 19-<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/98-134752.html">http://lcweb.loc.gov/catdir/toc/98-134752.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/98134752.html">http://catdir.loc.gov/catdir/bios/wiley042/98134752.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/98134752.html">http://catdir.loc.gov/catdir/description/wiley033/98134752.html</a><br/>Format: Books<br/>Publication Date 1998<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-05-12T19:43:13Z2025-05-12T19:43:13Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>The successful marketing plan : a disciplined and comprehensive approachent://SD_ILS/0/SD_ILS:166172025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hiebing, Roman G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/96028253.html">http://catdir.loc.gov/catdir/toc/mh022/96028253.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html">http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/96028253.html">http://catdir.loc.gov/catdir/description/mh022/96028253.html</a><br/>Format: Books<br/>Publication Date 1997<br/>Marketing aesthetics : the strategic management of brands, identity, and imageent://SD_ILS/0/SD_ILS:164992025-05-12T19:43:13Z2025-05-12T19:43:13Zby Schmitt, Bernd.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/97009426.html">http://catdir.loc.gov/catdir/samples/simon031/97009426.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/97009426.html">http://catdir.loc.gov/catdir/bios/simon051/97009426.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/97009426.html">http://catdir.loc.gov/catdir/description/simon033/97009426.html</a><br/>Format: Books<br/>Publication Date 1997<br/>Applications in basic marketing : clippings from the popular business pressent://SD_ILS/0/SD_ILS:167362025-05-12T19:43:13Z2025-05-12T19:43:13Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 1997<br/>How to get new business in 90 days and keep it forever : the Wendy Evans guide to successful marketingent://SD_ILS/0/SD_ILS:213452025-05-12T19:43:13Z2025-05-12T19:43:13Zby Evans, Wendy, 1940-<br/>Format: Books<br/>Publication Date 1993<br/>The Popcorn report : revolutionary trend predictions for marketing in the 90's.ent://SD_ILS/0/SD_ILS:152012025-05-12T19:43:13Z2025-05-12T19:43:13Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 1992 1991<br/>The marketing edge : vital lessons in marketing successent://SD_ILS/0/SD_ILS:169972025-05-12T19:43:13Z2025-05-12T19:43:13Zby McBurnie, Tony.<br/>Format: Books<br/>Publication Date 1988 1987<br/>Organisation and administration for business.ent://SD_ILS/0/SD_ILS:144292025-05-12T19:43:13Z2025-05-12T19:43:13Zby Whitehead, Geoffrey.<br/>Format: Books<br/>Publication Date 1991 1989<br/>Customer behavior : consumer behavior & beyondent://SD_ILS/0/SD_ILS:102912025-05-12T19:43:13Z2025-05-12T19:43:13Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 1999<br/>Brand South Africa : alive with possibilities.ent://SD_ILS/0/SD_ILS:170162025-05-12T19:43:13Z2025-05-12T19:43:13Zby International Marketing Council of South Africa.<br/>Format: Books<br/>Publication Date 2002<br/>Distribution management : the place decisionent://SD_ILS/0/SD_ILS:156052025-05-12T19:43:13Z2025-05-12T19:43:13Zby Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format: Books<br/>Publication Date 2005<br/>IMC : using advertising and promotion to build brandsent://SD_ILS/0/SD_ILS:130142025-05-12T19:43:13Z2025-05-12T19:43:13Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 2002<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-05-12T19:43:13Z2025-05-12T19:43:13Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:115672025-05-12T19:43:13Z2025-05-12T19:43:13Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Pricing managementent://SD_ILS/0/SD_ILS:170082025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2005<br/>Consumersent://SD_ILS/0/SD_ILS:165512025-05-12T19:43:13Z2025-05-12T19:43:13Zby Arnould, Eric J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2002041065.html">http://catdir.loc.gov/catdir/toc/mh031/2002041065.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002041065.html">http://catdir.loc.gov/catdir/description/mh031/2002041065.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Fundamentals of selling : customers for lifeent://SD_ILS/0/SD_ILS:134212025-05-12T19:43:13Z2025-05-12T19:43:13Zby Futrell, Charles.<br/>Format: Books<br/>Publication Date 2002<br/>Consumer behavior : building market strategyent://SD_ILS/0/SD_ILS:165062025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hawkins, Del I.<br/>Format: Books<br/>Publication Date 1998<br/>Retail managementent://SD_ILS/0/SD_ILS:156802025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hasty, Ronald W.<br/>Format: Books<br/>Publication Date 1997<br/>Understanding consumer behaviorent://SD_ILS/0/SD_ILS:165072025-05-12T19:43:13Z2025-05-12T19:43:13Zby Peter, J. Paul.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006687814.pdf">http://www.gbv.de/dms/hbz/toc/ht006687814.pdf</a><br/>Format: Books<br/>Publication Date 1994<br/>Advertisingent://SD_ILS/0/SD_ILS:3242025-05-12T19:43:13Z2025-05-12T19:43:13Zby Wright, John Sherman, 1920-<br/>Format: Books<br/>Publication Date 1982<br/>Effective communication in organizationsent://SD_ILS/0/SD_ILS:105292025-05-12T19:43:13Z2025-05-12T19:43:13Zby Fielding, M. L. (Michael L.)<br/>Format: Books<br/>Publication Date 1997<br/>Economics : principles and practiceent://SD_ILS/0/SD_ILS:139122025-05-12T19:43:13Z2025-05-12T19:43:13Zby Black, P. A. (Philip A.)<br/>Format: Books<br/>Publication Date 2000<br/>Management principlesent://SD_ILS/0/SD_ILS:197262025-05-12T19:43:13Z2025-05-12T19:43:13Zby Brevis, Tersia, 1967-<br/>Format: Books<br/>Publication Date 1997<br/>Brands and branding in South Africa : key success stories.ent://SD_ILS/0/SD_ILS:147222025-05-12T19:43:13Z2025-05-12T19:43:13ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>The psychological impact of repetition : a cartoon & branding perspectiveent://SD_ILS/0/SD_ILS:188812025-05-12T19:43:13Z2025-05-12T19:43:13Zby Dhladhla, Sifiso.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?ent://SD_ILS/0/SD_ILS:188892025-05-12T19:43:13Z2025-05-12T19:43:13Zby Posholi, Lintle.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-05-12T19:43:13Z2025-05-12T19:43:13Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.ent://SD_ILS/0/SD_ILS:574062025-05-12T19:43:13Z2025-05-12T19:43:13Zby Barlow, DH<br/>Format: Books<br/>Publication Date 2023<br/>Brand storytelling : put customers at the heart of your brand storyent://SD_ILS/0/SD_ILS:579632025-05-12T19:43:13Z2025-05-12T19:43:13Zby Rodriguez, Miri, author.<br/>Format: Books<br/>Publication Date 2023<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-05-12T19:43:13Z2025-05-12T19:43:13Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-05-12T19:43:13Z2025-05-12T19:43:13Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-05-12T19:43:13Z2025-05-12T19:43:13Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand activism from purpose to actionent://SD_ILS/0/SD_ILS:567572025-05-12T19:43:13Z2025-05-12T19:43:13Zby Sarkar, Christian, author.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-05-12T19:43:13Z2025-05-12T19:43:13Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Kellogg on branding in a hyper-connected worldent://SD_ILS/0/SD_ILS:566212025-05-12T19:43:13Z2025-05-12T19:43:13Zby Tybout, Alice M. éditeur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Digital gaming and the advertising landscapeent://SD_ILS/0/SD_ILS:567882025-05-12T19:43:13Z2025-05-12T19:43:13Zby Hera, Teresa de la, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-05-12T19:43:13Z2025-05-12T19:43:13Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:220902025-05-12T19:43:13Z2025-05-12T19:43:13Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2018<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:214372025-05-12T19:43:13Z2025-05-12T19:43:13Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2018<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-05-12T19:43:13Z2025-05-12T19:43:13Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>A designer's research manual : succeed in design by knowing your clients + understanding what they really needent://SD_ILS/0/SD_ILS:210272025-05-12T19:43:13Z2025-05-12T19:43:13Zby Visocky O'Grady, Jennifer, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-05-12T19:43:13Z2025-05-12T19:43:13Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>The brand book : Mauritius 2016ent://SD_ILS/0/SD_ILS:177792025-05-12T19:43:13Z2025-05-12T19:43:13Zby Lama, Ravin.<br/>Format: Books<br/>Publication Date 2016<br/>Creating a brand identity : a guide for designersent://SD_ILS/0/SD_ILS:578862025-05-12T19:43:13Z2025-05-12T19:43:13Zby Slade, Catharine, author.<br/>Format: Books<br/>Publication Date 2016<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-05-12T19:43:13Z2025-05-12T19:43:13Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532025-05-12T19:43:13Z2025-05-12T19:43:13Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study into the recent popularity of corsetsent://SD_ILS/0/SD_ILS:188302025-05-12T19:43:13Z2025-05-12T19:43:13Zby Jobson, Ellen Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the NPO sector : to build or not to build?ent://SD_ILS/0/SD_ILS:188342025-05-12T19:43:13Z2025-05-12T19:43:13Zby Frankel, Susan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-05-12T19:43:13Z2025-05-12T19:43:13Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramident://SD_ILS/0/SD_ILS:188612025-05-12T19:43:13Z2025-05-12T19:43:13Zby Mjali, Sinqobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652025-05-12T19:43:13Z2025-05-12T19:43:13Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-05-12T19:43:13Z2025-05-12T19:43:13Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Augmented reality law, privacy, and ethics : law, society, and emerging AR technologiesent://SD_ILS/0/SD_ILS:565082025-05-12T19:43:13Z2025-05-12T19:43:13Zby Wassom, Brian D., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-12T19:43:13Z2025-05-12T19:43:13Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Strategic integrated communicationent://SD_ILS/0/SD_ILS:1562025-05-12T19:43:13Z2025-05-12T19:43:13Zby Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-05-12T19:43:13Z2025-05-12T19:43:13Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam modelent://SD_ILS/0/SD_ILS:187992025-05-12T19:43:13Z2025-05-12T19:43:13Zby Bam, Michelle.<br/>Format: Computer file<br/>Publication Date 2015<br/>Branding in Ponzi Investment Schemeent://SD_ILS/0/SD_ILS:188012025-05-12T19:43:13Z2025-05-12T19:43:13Zby Sher, Yaron.<br/>Format: Computer file<br/>Publication Date 2015<br/>The effects of rebranding the celebrity brand, using Miley Cyrus as a case studyent://SD_ILS/0/SD_ILS:188042025-05-12T19:43:13Z2025-05-12T19:43:13Zby Sayce, Chloe'.<br/>Format: Computer file<br/>Publication Date 2015<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-05-12T19:43:13Z2025-05-12T19:43:13Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Gender based programmes final reportent://SD_ILS/0/SD_ILS:188062025-05-12T19:43:13Z2025-05-12T19:43:13Zby Sibeko, M.<br/>Format: Computer file<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-05-12T19:43:13Z2025-05-12T19:43:13Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>An investigation into how to change the negative perception of the taxi industry that has been portrayed by mediaent://SD_ILS/0/SD_ILS:188192025-05-12T19:43:13Z2025-05-12T19:43:13Zby Motsumi, Nthabiseng Mmathabo.<br/>Format: Computer file<br/>Publication Date 2015<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202025-05-12T19:43:13Z2025-05-12T19:43:13Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212025-05-12T19:43:13Z2025-05-12T19:43:13Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-05-12T19:43:13Z2025-05-12T19:43:13Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-05-12T19:43:13Z2025-05-12T19:43:13Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-05-12T19:43:13Z2025-05-12T19:43:13Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-05-12T19:43:13Z2025-05-12T19:43:13Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The importane of technology in traditional and online travel agencies in South Africaent://SD_ILS/0/SD_ILS:188472025-05-12T19:43:13Z2025-05-12T19:43:13Zby Nayer, Priya.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding the ordinaryent://SD_ILS/0/SD_ILS:188532025-05-12T19:43:13Z2025-05-12T19:43:13Zby Matlare, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study on why a person brand becomes more popular after ...ent://SD_ILS/0/SD_ILS:188582025-05-12T19:43:13Z2025-05-12T19:43:13Zby Madiba, Mfundo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and brandingent://SD_ILS/0/SD_ILS:188772025-05-12T19:43:13Z2025-05-12T19:43:13Zby Rantso, Kananelo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-05-12T19:43:13Z2025-05-12T19:43:13Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-05-12T19:43:13Z2025-05-12T19:43:13Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-05-12T19:43:13Z2025-05-12T19:43:13Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-05-12T19:43:13Z2025-05-12T19:43:13Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-05-12T19:43:13Z2025-05-12T19:43:13Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-05-12T19:43:13Z2025-05-12T19:43:13Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>You branding : reinventing your personal identity as a successful brandent://SD_ILS/0/SD_ILS:156352025-05-12T19:43:13Z2025-05-12T19:43:13Zby Cijo, Mark, author.<br/>Format: Books<br/>Publication Date 2014<br/>Brand schizoent://SD_ILS/0/SD_ILS:169712025-05-12T19:43:13Z2025-05-12T19:43:13Zby Stopforth, Mike.<br/>Format: Books<br/>Publication Date 2014<br/>She is more than the red lightent://SD_ILS/0/SD_ILS:187972025-05-12T19:43:13Z2025-05-12T19:43:13Zby Muzuwa, L. Tafadzwa.<br/>Format: Computer file<br/>Publication Date 2014<br/>