Search Results for Marketing - Narrowed by: 1:OTHER SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253AOTHER$0025091$00253AOTHER$0026ps$003d300?dt=list 2025-05-12T22:35:06Z International marketing ent://SD_ILS/0/SD_ILS:22679 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> International marketing ent://SD_ILS/0/SD_ILS:90 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Bothma, Cornelius (DE-601)602081548<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/667182799.pdf">http://www.gbv.de/dms/zbw/667182799.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> International marketing ent://SD_ILS/0/SD_ILS:39731 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Czinkota, Michael R.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Contemporary marketing 2005 ent://SD_ILS/0/SD_ILS:29507 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Marketing, 7th ed. ent://SD_ILS/0/SD_ILS:33404 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Business-to-business marketing ent://SD_ILS/0/SD_ILS:59197 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Makhitha, K. M.<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Essentials of marketing research ent://SD_ILS/0/SD_ILS:39728 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Zikmund, William G.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:59196 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Cant, Michael<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> International marketing : a South African perspective ent://SD_ILS/0/SD_ILS:57711 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Gowpall, Yathika 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> eMarketing : Marketing in the digital world ent://SD_ILS/0/SD_ILS:57719 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Gowpall, Yathika<br/>Format:&#160;Books<br/>Publication Date&#160;2024&#160;2011<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:57955 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:56226 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Strategic marketing : decision making &amp; planning ent://SD_ILS/0/SD_ILS:22678 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Reed, Peter.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:50816 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Hutt, Michael D., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:49699 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012&#160;2011<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:57243 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Strategic marketing : theory and application for competitive advantage ent://SD_ILS/0/SD_ILS:56128 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Venter, Peet, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:20590 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Principles of marketing : global and southern African perspectives ent://SD_ILS/0/SD_ILS:54196 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2016&#160;2013<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Guerrilla marketing for nonprofits : 250 tactics to promote, recruit, motivate, and raise more money ent://SD_ILS/0/SD_ILS:44140 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Internet marketing : building advantage in the networked economy ent://SD_ILS/0/SD_ILS:16171 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Mohammed, Rafi.<br/><a href="http://www.mhhe.com/marketspace02">Digital material</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2002043195-t.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2002043195-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0665/2002043195-d.html">http://catdir.loc.gov/catdir/enhancements/fy0665/2002043195-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Ad news : Australia's marketing, advertising and media bi-weekly. ent://SD_ILS/0/SD_ILS:23689 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:57873 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Erasmus, Barney, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:56156 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Hill, Charles W. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Entrepreneurship : the practice and mindset ent://SD_ILS/0/SD_ILS:57060 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Neck, Heidi M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Crafting and executing strategy : the quest for competitive advantage: concepts and cases ent://SD_ILS/0/SD_ILS:55804 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Thompson, Arthur A., 1940- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Principles and concepts of behavioral medicine : a global handbook ent://SD_ILS/0/SD_ILS:56269 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Fisher, Edwin B., 1946- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Small business management : launching and growing entrepreneurial ventures ent://SD_ILS/0/SD_ILS:22262 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Fundamentals of information systems ent://SD_ILS/0/SD_ILS:54894 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Stair, Ralph M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> International entrepreneurship : starting, developing, and managing a global venture ent://SD_ILS/0/SD_ILS:56499 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Hisrich, Robert D., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Planning and managing public relations campaigns : a strategic approach ent://SD_ILS/0/SD_ILS:2014 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Gregory, Anne, 1953- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:19146 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Barker, Rachel, 1958- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2013<br/> Concepts in enterprise resource planning ent://SD_ILS/0/SD_ILS:55872 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Monk, Ellen F.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behaviour : market segmentation. ent://SD_ILS/0/SD_ILS:47425 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Schiffman, Leon G. Consumer behaviour 4th ed.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> International entrepreneur$hip : starting, developing, and managing a global venture ent://SD_ILS/0/SD_ILS:43969 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Hisrich, Robert D.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Events management : a developmental and managerial approach ent://SD_ILS/0/SD_ILS:1908 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Tassiopoulos, Dimitri.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The elements of statistical learning : data mining, inference, and prediction ent://SD_ILS/0/SD_ILS:57205 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Hastie, Trevor, author.<br/><a href="https://doi.org/10.1007/978-0-387-84858-7">Rutgers restricted</a> Full text available from Springer e-print <a href="http://www-stat.stanford.edu/~tibs/ElemStatLearn/">http://www-stat.stanford.edu/~tibs/ElemStatLearn/</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018627387&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018627387&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz287727726inh.htm">http://swbplus.bsz-bw.de/bsz287727726inh.htm</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018627387etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018627387etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Managerial economics ent://SD_ILS/0/SD_ILS:21520 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Hirschey, Mark.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2009<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:36864 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Electronic commerce: a dynamic markets perspective ent://SD_ILS/0/SD_ILS:18131 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Chipp, Kerry,<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The hostess : hospitality, femininity, and the expropriation of identity ent://SD_ILS/0/SD_ILS:36214 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;McNulty, Tracy.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Market-based management : strategies for growing customer value and profitability ent://SD_ILS/0/SD_ILS:19913 2025-05-12T22:35:06Z 2025-05-12T22:35:06Z by&#160;Best, Roger J.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/>