Search Results for Marketing -- Case studies. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bCase$002bstudies.$0026ps$003d300? 2025-04-29T23:26:34Z Case studies in marketing. ent://SD_ILS/0/SD_ILS:53393 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Srinivasan, R.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Contemporary retail and marketing case studies ent://SD_ILS/0/SD_ILS:5823 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Van Heerden, Neels, 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing success stories : South African case studies ent://SD_ILS/0/SD_ILS:15969 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing success stories : South African case studies ent://SD_ILS/0/SD_ILS:18030 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Harvard business review case studies : marketing through minefields. ent://SD_ILS/0/SD_ILS:37298 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Harvard Business School Publishing Corporation.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies ent://SD_ILS/0/SD_ILS:31536 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Helgert, Joseph P.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing research. ent://SD_ILS/0/SD_ILS:59222 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Wiid, JA.<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Marketing research. ent://SD_ILS/0/SD_ILS:59227 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Wiid, JA.<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Relationship marketing and customer relationship management ent://SD_ILS/0/SD_ILS:57625 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Roberts-Lombard, Mornay, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Business-to-business marketing ent://SD_ILS/0/SD_ILS:59398 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Brennan, Ross, 1957-2021, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Qualitative research methods for business students : a global approach ent://SD_ILS/0/SD_ILS:59401 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Omeihe, Kingsley Obi, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital storytelling for brands ent://SD_ILS/0/SD_ILS:57822 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Tombleson, Bridget, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:57243 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Marketing strategy &amp; management ent://SD_ILS/0/SD_ILS:57379 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Phillips, Diane M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Consumer culture theory ent://SD_ILS/0/SD_ILS:57817 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Arnould, Eric J., &eacute;diteur intellectuel.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2023<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Services marketing : a contemporary approach ent://SD_ILS/0/SD_ILS:57342 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Berndt, A. (Adele), 1966- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Marketing research. ent://SD_ILS/0/SD_ILS:56224 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Wiid, JA.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Social media marketing ent://SD_ILS/0/SD_ILS:56518 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Advertising &amp; promotion ent://SD_ILS/0/SD_ILS:57400 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> BUSINESS-TO-BUSINESS MARKETING. ent://SD_ILS/0/SD_ILS:56057 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Makhitha, KM.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Strategic marketing : theory and application for competitive advantage ent://SD_ILS/0/SD_ILS:56128 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Venter, Peet, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Global marketing ent://SD_ILS/0/SD_ILS:56831 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hollensen, Svend Verfasser.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Relationship marketing and customer relationship management ent://SD_ILS/0/SD_ILS:22448 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Roberts-Lombard, Mornay, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Social media marketing ent://SD_ILS/0/SD_ILS:22097 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Services marketing : a contemporary approach ent://SD_ILS/0/SD_ILS:56281 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Berndt, A. (Adele), 1966- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing in South Africa : consumer landscape : concepts and cases ent://SD_ILS/0/SD_ILS:19718 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Simpson, John, 1943 September 17-<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> BUSINESS-TO-BUSINESS MARKETING. ent://SD_ILS/0/SD_ILS:20815 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;BRENNAN, ROSS.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Contemporary cases in southern African marketing ent://SD_ILS/0/SD_ILS:17882 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Klopper, H. B., 1974- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Experiential marketing : secrets, strategies, and success stories from the world's greatest brands ent://SD_ILS/0/SD_ILS:21253 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Kasinomics : African informal economies and the people who inhabit them ent://SD_ILS/0/SD_ILS:22339 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Alcock, GG, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising ent://SD_ILS/0/SD_ILS:22815 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Rowles, Daniel.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:50816 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hutt, Michael D., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Global marketing ent://SD_ILS/0/SD_ILS:51474 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hollensen, Svend, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social marketing and behaviour change : models, theory and applications ent://SD_ILS/0/SD_ILS:52114 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Brennan, Linda L. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Essentials of marketing research : putting research into practice ent://SD_ILS/0/SD_ILS:50146 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Consumer behaviour : implications for marketing strategy ent://SD_ILS/0/SD_ILS:50503 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Quester, Pascale G. (Pascale Genevieve), author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Business-to-business marketing ent://SD_ILS/0/SD_ILS:54346 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Brennan, Ross, 1957- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Applied marketing cases ent://SD_ILS/0/SD_ILS:19332 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Drotsky, Antonie.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:47276 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hutt, Michael D.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The social media manifesto : a guide to using social technology to build a successful business ent://SD_ILS/0/SD_ILS:49222 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hallam, Jed.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:50984 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cravens, David W.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The essentials of marketing research ent://SD_ILS/0/SD_ILS:51044 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Silver, Lawrence S., 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Crafting and executing strategy : the quest for competitive advantage : concepts and cases ent://SD_ILS/0/SD_ILS:53160 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Thompson, Arthur A., 1940- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Principles and practice of marketing ent://SD_ILS/0/SD_ILS:54869 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Public relations campaigns and portfolio building ent://SD_ILS/0/SD_ILS:49404 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Puglisi, Gemma R.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2012<br/> Ethics in marketing : international cases and perspectives ent://SD_ILS/0/SD_ILS:52444 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Murphy, Patrick E., 1948-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> International marketing strategy : analysis, development and implementation. ent://SD_ILS/0/SD_ILS:50674 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Doole, Isobel, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> How they started digital : how 25 good ideas became spectacular digital businesses ent://SD_ILS/0/SD_ILS:53341 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Lester, David, 1966-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand management : Principles and Practices ent://SD_ILS/0/SD_ILS:53504 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Business and marketing cases ent://SD_ILS/0/SD_ILS:5803 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Nieuwenhuizen, C. (Cecile)<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> How to set up &amp; run a fashion label ent://SD_ILS/0/SD_ILS:21459 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Meadows, Toby.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership ent://SD_ILS/0/SD_ILS:923 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Gillis, Tamara L.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/644625775.pdf">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable &amp; profitable growth ent://SD_ILS/0/SD_ILS:4107 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Geehan, Sean, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html">http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Principles of business management ent://SD_ILS/0/SD_ILS:15934 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding' ent://SD_ILS/0/SD_ILS:18893 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Roriston, Delia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> Marketing ent://SD_ILS/0/SD_ILS:22799 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Baines, Paul, 1973-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing : a critical textbook ent://SD_ILS/0/SD_ILS:44467 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Ellis, Nick.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Campaign communication and political marketing ent://SD_ILS/0/SD_ILS:46466 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Maarek, Philippe J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Cases in marketing management ent://SD_ILS/0/SD_ILS:47508 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Managing customer relationships : a strategic framework ent://SD_ILS/0/SD_ILS:49408 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Peppers, Don.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Qualitative research methods in public relations and marketing communications ent://SD_ILS/0/SD_ILS:44114 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Daymon, Christine.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The marketing firm : economic psychology of corporate behaviour ent://SD_ILS/0/SD_ILS:48234 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Vella, Kevin J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Case studies in Japanese management ent://SD_ILS/0/SD_ILS:50321 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Haghirian, Parissa, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Business-to-business marketing ent://SD_ILS/0/SD_ILS:54617 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Brennan, Ross, 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The Facebook era : tapping online social networks to market, sell, and innovate ent://SD_ILS/0/SD_ILS:1379 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Shih, Clara Chung-wai.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:15971 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hutt, Michael D.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2010<br/> Eventful cities : cultural management and urban revitalisation ent://SD_ILS/0/SD_ILS:22519 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Richards, Greg.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a> <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960">to access electronic resource</a> <a href="http://lib.leeds.ac.uk/search/febook3204970">This title is also available as an eBook. Click here.</a> <a href="http://lib.leeds.ac.uk/record=b3204970">This title is also available in print. Click here.</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Destination branding : creating the unique destination proposition ent://SD_ILS/0/SD_ILS:22546 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Morgan, Nigel.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand champions : how superheroes bring brands to life ent://SD_ILS/0/SD_ILS:44090 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Buckingham, Ian P., 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing financial services. ent://SD_ILS/0/SD_ILS:46922 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Farquhar, Jillian Dawes.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles and practice of marketing ent://SD_ILS/0/SD_ILS:41626 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles and practice of social marketing : an international perspective ent://SD_ILS/0/SD_ILS:44178 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Donovan, Rob, 1944-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Towards effective place brand management : branding European cities and regions ent://SD_ILS/0/SD_ILS:45352 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Ashworth, G. J. (Gregory John)<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today ent://SD_ILS/0/SD_ILS:49952 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Meister, Jeanne C.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:16008 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles of marketing : global and southern African perspectives ent://SD_ILS/0/SD_ILS:17427 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The big book of bags, tags, and labels ent://SD_ILS/0/SD_ILS:4139 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Campos, Cristian.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Internet marketing : strategy, implementation and practice ent://SD_ILS/0/SD_ILS:15390 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic marketing : theory and application for competitive advantage ent://SD_ILS/0/SD_ILS:15949 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Venter, Peet, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> International perspectives of festivals and events : paradigms of analysis ent://SD_ILS/0/SD_ILS:22547 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Ali-Knight, Jane.<br/><a href="http://lib.leeds.ac.uk/search/febook3334845">This title is also available as an eBook. Click here.</a> <a href="http://lib.leeds.ac.uk/record=b3334845">This title is also available in print. Click here.</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080914374">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080914374</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016738312&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016738312&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Resort destinations : evolution, management and development ent://SD_ILS/0/SD_ILS:22549 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Prideaux, B. (Bruce)<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing mistakes and successes ent://SD_ILS/0/SD_ILS:37180 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hartley, Robert F., 1927-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Developmental editing : a handbook for freelancers, authors, and publishers ent://SD_ILS/0/SD_ILS:41582 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Norton, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:41923 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands ent://SD_ILS/0/SD_ILS:43485 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Light, Larry.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Services marketing : text and cases. ent://SD_ILS/0/SD_ILS:44106 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Baron, Steve (J. Steve)<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:20120 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Principles and practice of marketing ent://SD_ILS/0/SD_ILS:21507 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Blythe, Jim.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Perspectives on branding ent://SD_ILS/0/SD_ILS:22368 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Miletsky, Jason I.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The brand bubble : the looming crisis in brand value and how to avoid it ent://SD_ILS/0/SD_ILS:16214 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary thoughts on corporate branding and corporate identity management ent://SD_ILS/0/SD_ILS:37520 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Karaosmanoglu, Elif.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html">http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Alleviating poverty through business strategy ent://SD_ILS/0/SD_ILS:45565 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Wankel, Charles.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Shiny objects marketing : using simple human instincts to make your brand irresistible ent://SD_ILS/0/SD_ILS:46131 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;LaBonte, David A., 1953-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> International marketing ent://SD_ILS/0/SD_ILS:9047 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Kleindl, Brad Alan, 1955-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:16394 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing management : knowledge and skills ent://SD_ILS/0/SD_ILS:32151 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Peter, J. Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Handbook of marketing research methodologies for hospitality and tourism ent://SD_ILS/0/SD_ILS:34813 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Nykiel, Ronald A.<br/><a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">Related electronic resource</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">http://www.loc.gov/catdir/toc/ecip072/2006034083.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing research : text and cases ent://SD_ILS/0/SD_ILS:34395 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Wrenn, Bruce.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Social marketing : why should the Devil have all the best tunes? ent://SD_ILS/0/SD_ILS:36351 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hastings, Gerard.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Consumer behavior : building marketing strategy ent://SD_ILS/0/SD_ILS:398 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> Contemporary cases in southern African marketing ent://SD_ILS/0/SD_ILS:1035 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Abratt, Russell.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Packaging : design successful packaging for specific customer groups ent://SD_ILS/0/SD_ILS:8279 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Stephenson, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing in South Africa : cases and concepts ent://SD_ILS/0/SD_ILS:20100 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Simpson, John, 1943 September 17-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The manager's guide to competitive marketing strategies ent://SD_ILS/0/SD_ILS:19699 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Paley, Norton<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Global marketing management : a casebook. ent://SD_ILS/0/SD_ILS:32133 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Quelch, John A.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Handbook of niche marketing : principles and practice ent://SD_ILS/0/SD_ILS:32136 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Dalgic, Tevfik.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic database marketing ent://SD_ILS/0/SD_ILS:37581 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hughes, Arthur Middleton.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip059/2005006389.html">http://www.loc.gov/catdir/toc/ecip059/2005006389.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions ent://SD_ILS/0/SD_ILS:5688 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:16689 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Creating a winning E-business ent://SD_ILS/0/SD_ILS:22802 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> X-kit undergraduate : business management ent://SD_ILS/0/SD_ILS:12671 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Botha, Stephn&eacute;.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing success stories ent://SD_ILS/0/SD_ILS:12678 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014918065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014918065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Trillion-dollar moms : marketing to a new generation of mothers ent://SD_ILS/0/SD_ILS:15756 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Bailey, Maria T.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html">http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Does your marketing sell? : the secret of effective marketing communications ent://SD_ILS/0/SD_ILS:30611 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Moore, Ian.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030359.html">http://www.loc.gov/catdir/toc/ecip055/2004030359.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing strategy ent://SD_ILS/0/SD_ILS:34842 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Ferrell, O. C.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing strategy ent://SD_ILS/0/SD_ILS:34012 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;J&acirc;ozsa, L&acirc;aszl&acirc;o, Dr.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> What's going on in market research? ent://SD_ILS/0/SD_ILS:49158 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;TV Choice Ltd.<br/>Format:&#160;Video disc<br/>Publication Date&#160;2005<br/> Do something different : proven marketing techniques to transform your business ent://SD_ILS/0/SD_ILS:11699 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Wolff, Jurgen, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Product management ent://SD_ILS/0/SD_ILS:20972 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing in South Africa : cases and concepts ent://SD_ILS/0/SD_ILS:16204 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Simpson, John, 1943 September 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy036/2002443604.html">http://catdir.loc.gov/catdir/toc/fy036/2002443604.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Corporate communications : a 21st century primer ent://SD_ILS/0/SD_ILS:20542 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Market research in action ent://SD_ILS/0/SD_ILS:31556 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Roe, Michael, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Global marketing strategies ent://SD_ILS/0/SD_ILS:29973 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Jeannet, Jean-Pierre.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing : a practical approach ent://SD_ILS/0/SD_ILS:29978 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Rix, Peter.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Principles and practice of marketing ent://SD_ILS/0/SD_ILS:16619 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2004&#160;2003<br/> Consumer behavior : building marketing strategy ent://SD_ILS/0/SD_ILS:16639 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hawkins, Del I.<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1562971">Consumer behavior</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2004<br/> Business marketing management : a strategic view of industrial and organizational markets ent://SD_ILS/0/SD_ILS:17249 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Strategic marketing problems : cases and comments ent://SD_ILS/0/SD_ILS:17250 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Kerin, Roger A.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:25460 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cravens, David W.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The International hospitality industry : structure, characteristics and issues ent://SD_ILS/0/SD_ILS:12180 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Brotherton, Bob.<br/>ebrary <a href="http://site.ebrary.com/id/10175475">http://site.ebrary.com/id/10175475</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=86077">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=86077</a> MyiLibrary <a href="http://www.myilibrary.com?id=102212">http://www.myilibrary.com?id=102212</a> ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750652957">http://www.sciencedirect.com/science/book/9780750652957</a> Taylor & Francis <a href="http://www.tandfebooks.com/isbn/9780080509068">http://www.tandfebooks.com/isbn/9780080509068</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2003<br/> Passion branding ent://SD_ILS/0/SD_ILS:17013 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Duffy, Neill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html">http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html">http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley039/2003007458.html">http://catdir.loc.gov/catdir/description/wiley039/2003007458.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Research methods for business students ent://SD_ILS/0/SD_ILS:21184 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Saunders, M. N. K.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Destination branding : creating the unique destination proposition ent://SD_ILS/0/SD_ILS:12751 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Online branding ent://SD_ILS/0/SD_ILS:13004 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Drew, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Marketing success stories ent://SD_ILS/0/SD_ILS:16995 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Strategic marketing management cases ent://SD_ILS/0/SD_ILS:17004 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cravens, David W.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> Marketing in South Africa : cases and concepts ent://SD_ILS/0/SD_ILS:17006 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Simpson, John.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy036/2002443604.html">http://catdir.loc.gov/catdir/toc/fy036/2002443604.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Supply chains, markets and power : mapping buyer and supplier power regimes ent://SD_ILS/0/SD_ILS:24601 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cox, Andrew W.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Cases in e-commerce ent://SD_ILS/0/SD_ILS:24982 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Rayport, Jeffrey F.<br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;2001<br/> Marketing research : text and cases ent://SD_ILS/0/SD_ILS:24986 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Wrenn, Bruce.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Internal marketing : tools and concepts for customer-focused management ent://SD_ILS/0/SD_ILS:25558 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Ahmed, Pervaiz K.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Consumer behaviour : implications for marketing strategy ent://SD_ILS/0/SD_ILS:27062 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Neal, Cathy M.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Sales management ent://SD_ILS/0/SD_ILS:6558 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Calvin, Robert J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00046462.html">http://catdir.loc.gov/catdir/toc/mh021/00046462.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00046462.html">http://catdir.loc.gov/catdir/bios/mh041/00046462.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00046462.html">http://catdir.loc.gov/catdir/description/mh021/00046462.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios ent://SD_ILS/0/SD_ILS:6921 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Benun, Ilise, 1961-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The creative business guide to running a graphic design business ent://SD_ILS/0/SD_ILS:10635 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Foote, Cameron S.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Global marketing strategies ent://SD_ILS/0/SD_ILS:10646 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Jeannet, Jean-Pierre.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing management : knowledge and skills ent://SD_ILS/0/SD_ILS:16798 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> South African marketing cases for decision makers ent://SD_ILS/0/SD_ILS:19801 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Pitt, Leyland F.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Strategic marketing problems : cases and comments ent://SD_ILS/0/SD_ILS:20506 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Kerin, Roger A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> International marketing ent://SD_ILS/0/SD_ILS:25597 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Jain, Subhash C., 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The marketing casebook : cases and concepts ent://SD_ILS/0/SD_ILS:34002 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Cases in strategic marketing management : business strategies in Latin America ent://SD_ILS/0/SD_ILS:26153 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;D'Andrea, Guillermo J.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Contemporary cases in South African marketing ent://SD_ILS/0/SD_ILS:12348 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Abratt, Russell.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing in travel and tourism ent://SD_ILS/0/SD_ILS:16589 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> International marketing strategy : analysis, development and implementation ent://SD_ILS/0/SD_ILS:16564 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Doole, Isobel.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Opportunities in direct marketing careers ent://SD_ILS/0/SD_ILS:10223 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Basye, Anne.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> The brand marketing book : creating, managing, and extending the value of your brand ent://SD_ILS/0/SD_ILS:14665 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:16335 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/99010060.html">http://catdir.loc.gov/catdir/toc/mh022/99010060.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99010060.html">http://catdir.loc.gov/catdir/description/mh023/99010060.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing : best practices ent://SD_ILS/0/SD_ILS:16337 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> The future of brands : twenty-five visions ent://SD_ILS/0/SD_ILS:37640 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Clifton, Rita.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Designing brands : market success through graphic distinction ent://SD_ILS/0/SD_ILS:14174 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Schrubbe-Potts, Emily.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing outcomes for business managers. 6, Marketing strategies ent://SD_ILS/0/SD_ILS:17000 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Smit, Leon.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Fundamentals of marketing ent://SD_ILS/0/SD_ILS:17001 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Miller, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Commitment-led marketing : the key to brand profits is in the customer's mind ent://SD_ILS/0/SD_ILS:17384 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hofmeyr, J. H. (Jan H.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html">http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html">http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001281572.html">http://catdir.loc.gov/catdir/description/wiley035/2001281572.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Cybermarketing : how to use the Internet to market your goods and services ent://SD_ILS/0/SD_ILS:20090 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Bickerton, Pauline.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:13637 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Electronic commerce : strategies and models for business-to-business trading ent://SD_ILS/0/SD_ILS:14259 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Timmers, Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/99037219.html">http://catdir.loc.gov/catdir/toc/onix03/99037219.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/99037219.html">http://catdir.loc.gov/catdir/bios/wiley041/99037219.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/99037219.html">http://catdir.loc.gov/catdir/description/wiley032/99037219.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Ecotourism : impacts, potentials, and possibilities ent://SD_ILS/0/SD_ILS:16541 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Wearing, Stephen.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els033/99032360.html">http://catdir.loc.gov/catdir/toc/els033/99032360.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els033/99032360.html">http://catdir.loc.gov/catdir/description/els033/99032360.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Social responsibility in the global market: fair trade of cultural products ent://SD_ILS/0/SD_ILS:24154 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Littrell, Mary Ann.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Global marketing management ent://SD_ILS/0/SD_ILS:13858 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Keegan, Warren J.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing success stories. ent://SD_ILS/0/SD_ILS:17362 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Mastering the digital marketplace : practical strategies for competitiveness in the new economy ent://SD_ILS/0/SD_ILS:23386 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Aldrich, Douglas F.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Direct marketing : an integrated approach ent://SD_ILS/0/SD_ILS:16511 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;McDonald, William J., Ph. D.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Marketing mistakes and successes ent://SD_ILS/0/SD_ILS:10303 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hartley, Robert F., 1927-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/97014092.html">http://catdir.loc.gov/catdir/toc/onix05/97014092.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html">http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Nike culture : the sign of the swoosh ent://SD_ILS/0/SD_ILS:10372 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Goldman, Robert, 1949-<br/>ebrary <a href="http://site.ebrary.com/id/10369665">http://site.ebrary.com/id/10369665</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541</a> Google <a href="http://books.google.com/books?id=aCGTAAAAIAAJ">http://books.google.com/books?id=aCGTAAAAIAAJ</a> MyiLibrary <a href="http://www.myilibrary.com?id=255942">http://www.myilibrary.com?id=255942</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;1998<br/> Global marketing strategies ent://SD_ILS/0/SD_ILS:16749 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Jeannet, Jean-Pierre.<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/97-72494.html">http://lcweb.loc.gov/catdir/toc/97-72494.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:13948 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Cravens, David W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> International marketing strategy : contemporary readings ent://SD_ILS/0/SD_ILS:13981 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Doole, Isobel.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007585715&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007585715&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Driving brand value : using integrated marketing to manage profitable stakeholder relationships ent://SD_ILS/0/SD_ILS:16216 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Duncan, Tom (Thomas R.)<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Retail management ent://SD_ILS/0/SD_ILS:15680 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hasty, Ronald W.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Disruption : overturning conventions and shaking up the marketplace ent://SD_ILS/0/SD_ILS:14305 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/96021256.html">http://catdir.loc.gov/catdir/toc/onix05/96021256.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/96021256.html">http://catdir.loc.gov/catdir/bios/wiley042/96021256.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/96021256.html">http://catdir.loc.gov/catdir/description/wiley034/96021256.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Cases in direct marketing ent://SD_ILS/0/SD_ILS:19790 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Brown, Herbert E.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Global marketing management : cases and readings ent://SD_ILS/0/SD_ILS:13731 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Buzzell, Robert D. (Robert Dow), 1933-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Global marketing management ent://SD_ILS/0/SD_ILS:14118 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Keegan, Warren J.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Marketing management : text and cases ent://SD_ILS/0/SD_ILS:13758 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Dalrymple, Douglas J.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006800829&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0608/94026245-t.html">http://catdir.loc.gov/catdir/enhancements/fy0608/94026245-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006800829&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006800829&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006634418.pdf">http://www.gbv.de/dms/hbz/toc/ht006634418.pdf</a> Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780471552550.pdf">http://www.gbv.de/dms/bowker/toc/9780471552550.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Global marketing strategy ent://SD_ILS/0/SD_ILS:13875 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Douglas, Susan P.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Consumer behavior : implications for marketing strategy ent://SD_ILS/0/SD_ILS:14076 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hawkins, Del I.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> South African marketing cases for decision makers ent://SD_ILS/0/SD_ILS:14322 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Pitt, Leyland F.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Global marketing strategies ent://SD_ILS/0/SD_ILS:16565 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Jeannet, Jean-Pierre.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Understanding consumer behavior ent://SD_ILS/0/SD_ILS:16507 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Peter, J. Paul.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006687814.pdf">http://www.gbv.de/dms/hbz/toc/ht006687814.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Fundamentals of marketing ent://SD_ILS/0/SD_ILS:14716 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Stanton, William J.<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Marketing research : measurement &amp; method : a text with cases. Volume 2 ent://SD_ILS/0/SD_ILS:14719 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Tull, Donald S.<br/>Format:&#160;Books<br/>Publication Date&#160;1993<br/> Global marketing strategies ent://SD_ILS/0/SD_ILS:15159 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Jeannet, Jean-Pierre.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006226615.pdf">http://www.gbv.de/dms/hbz/toc/ht006226615.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Leisure marketing ent://SD_ILS/0/SD_ILS:15175 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Leadley, Peter J.<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Business marketing management : an organizational approach : text and cases ent://SD_ILS/0/SD_ILS:25234 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Haas, Robert W.<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Consumer behavior : implications for marketing strategy ent://SD_ILS/0/SD_ILS:15121 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Hawkins, Del I.<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> SA marketing : cases for decision makers ent://SD_ILS/0/SD_ILS:17263 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Pitt, Leyland F.<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Marketing management : SA cases and readings ent://SD_ILS/0/SD_ILS:14699 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Abratt, Russell.<br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Business-to-business marketing : strategic resource management and cases ent://SD_ILS/0/SD_ILS:14864 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Mahin, Philip William.<br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Marketing research : measurement and method ent://SD_ILS/0/SD_ILS:19798 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Tull, Donald S.<br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/> Global marketing management ent://SD_ILS/0/SD_ILS:11230 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Keegan, Warren J.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780133572605.pdf">http://www.gbv.de/dms/bowker/toc/9780133572605.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1989<br/> Marketing management : SA cases and readings ent://SD_ILS/0/SD_ILS:11335 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Abratt, Russell.<br/>Format:&#160;Books<br/>Publication Date&#160;1987<br/> Fundamentals of marketing ent://SD_ILS/0/SD_ILS:16331 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Stanton, William J.<br/>Format:&#160;Books<br/>Publication Date&#160;1987<br/> Marketing management casebook ent://SD_ILS/0/SD_ILS:2129 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Davis, Robert T., 1921-1995.<br/>Format:&#160;Books<br/>Publication Date&#160;1984<br/> Industrial marketing : cases and concepts ent://SD_ILS/0/SD_ILS:1465 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Corey, E. Raymond.<br/>Format:&#160;Books<br/>Publication Date&#160;1983<br/> Marketing research : text with cases ent://SD_ILS/0/SD_ILS:10730 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Barker, Raymond F.<br/>Format:&#160;Books<br/>Publication Date&#160;1983<br/> Problems in decision-making : a South African marketing approach by T.J. Seres. ent://SD_ILS/0/SD_ILS:11393 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Seres, Thomas Joseph.<br/>Format:&#160;Books<br/>Publication Date&#160;1978<br/> Marketing for nonprofit organizations. ent://SD_ILS/0/SD_ILS:17254 2025-04-29T23:26:34Z 2025-04-29T23:26:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1975&#160;1974<br/>