Search Results for Marketing -- Cost effectiveness. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bCost$002beffectiveness.$0026ps$003d300?dt=list 2025-12-06T10:56:46Z Marketing accountability : a new metrics model to measure marketing effectiveness ent://SD_ILS/0/SD_ILS:44885 2025-12-06T10:56:46Z 2025-12-06T10:56:46Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2011&#160;2009<br/> Marketing and the bottom line : the marketing metrics that will pump up cash flow ent://SD_ILS/0/SD_ILS:12696 2025-12-06T10:56:46Z 2025-12-06T10:56:46Z by&#160;Ambler, Tim.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/>