Search Results for Marketing -- Decision making.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bDecision$002bmaking.$0026ps$003d300?2025-04-30T16:13:33ZStrategic marketing : decision making & planningent://SD_ILS/0/SD_ILS:226782025-04-30T16:13:33Z2025-04-30T16:13:33Zby Reed, Peter.<br/>Format: Books<br/>Publication Date 2015<br/>Strategic marketing : decision making and planningent://SD_ILS/0/SD_ILS:439302025-04-30T16:13:33Z2025-04-30T16:13:33Zby Reed, Peter W., 1944-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:228132025-04-30T16:13:33Z2025-04-30T16:13:33Zby Mullins, John W. (John Walker)<br/>Format: Books<br/>Publication Date 2010<br/>Basic marketing research : a decision-making approachent://SD_ILS/0/SD_ILS:111162025-04-30T16:13:33Z2025-04-30T16:13:33Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:166872025-04-30T16:13:33Z2025-04-30T16:13:33Zby Mullins, John W. (John Walker)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Problems in decision-making : a South African marketing approach by T.J. Seres.ent://SD_ILS/0/SD_ILS:113932025-04-30T16:13:33Z2025-04-30T16:13:33Zby Seres, Thomas Joseph.<br/>Format: Books<br/>Publication Date 1978<br/>Business-to-business marketingent://SD_ILS/0/SD_ILS:591972025-04-30T16:13:33Z2025-04-30T16:13:33Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2025<br/>Marketingent://SD_ILS/0/SD_ILS:579482025-04-30T16:13:33Z2025-04-30T16:13:33Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2024<br/>Marketing strategy & managementent://SD_ILS/0/SD_ILS:573792025-04-30T16:13:33Z2025-04-30T16:13:33Zby Phillips, Diane M., author.<br/>Format: Books<br/>Publication Date 2023<br/>Principles of marketingent://SD_ILS/0/SD_ILS:579092025-04-30T16:13:33Z2025-04-30T16:13:33Zby Meintjes, Corné, author.<br/>Format: Books<br/>Publication Date 2023<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:573422025-04-30T16:13:33Z2025-04-30T16:13:33Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2022<br/>Strategic marketing : creating competitive advantage.ent://SD_ILS/0/SD_ILS:574042025-04-30T16:13:33Z2025-04-30T16:13:33Zby West, Douglas C., author.<br/>Format: Books<br/>Publication Date 2022<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:568402025-04-30T16:13:33Z2025-04-30T16:13:33Zby Berndt, A<br/>Format: Books<br/>Publication Date 2021<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-04-30T16:13:33Z2025-04-30T16:13:33Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-04-30T16:13:33Z2025-04-30T16:13:33Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-04-30T16:13:33Z2025-04-30T16:13:33Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-04-30T16:13:33Z2025-04-30T16:13:33Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Introduction to marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:551922025-04-30T16:13:33Z2025-04-30T16:13:33Zby Cunningham, Nicole.<br/>Format: Books<br/>Publication Date 2018<br/>Principles of marketingent://SD_ILS/0/SD_ILS:555262025-04-30T16:13:33Z2025-04-30T16:13:33Zby De Meyer-Heydenrych, Christine, author.<br/>Format: Books<br/>Publication Date 2018<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:562812025-04-30T16:13:33Z2025-04-30T16:13:33Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2018<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-04-30T16:13:33Z2025-04-30T16:13:33Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Population health : creating a culture of wellnessent://SD_ILS/0/SD_ILS:537022025-04-30T16:13:33Z2025-04-30T16:13:33Zby Nash, David B., editor.<br/>Format: Books<br/>Publication Date 2016<br/>Strategic marketingent://SD_ILS/0/SD_ILS:220892025-04-30T16:13:33Z2025-04-30T16:13:33Zby Wiid, J. A. author.<br/>Format: Books<br/>Publication Date 2016<br/>Business-to-business marketingent://SD_ILS/0/SD_ILS:222912025-04-30T16:13:33Z2025-04-30T16:13:33Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2016<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-04-30T16:13:33Z2025-04-30T16:13:33Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Health program management : from development through evaluationent://SD_ILS/0/SD_ILS:536372025-04-30T16:13:33Z2025-04-30T16:13:33Zby Longest, Beaufort B., Jr., author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-04-30T16:13:33Z2025-04-30T16:13:33Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-04-30T16:13:33Z2025-04-30T16:13:33Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Strategic marketingent://SD_ILS/0/SD_ILS:204012025-04-30T16:13:33Z2025-04-30T16:13:33Zby Wiid, Jan, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Essentials of marketing research : putting research into practiceent://SD_ILS/0/SD_ILS:501462025-04-30T16:13:33Z2025-04-30T16:13:33Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2014<br/>Business transformation : a roadmap for maximizing organizational insightsent://SD_ILS/0/SD_ILS:512312025-04-30T16:13:33Z2025-04-30T16:13:33Zby Zeid, Aiman, author.<br/>Format: Books<br/>Publication Date 2014<br/>Strategic marketing : theory and aplication for competitive advantageent://SD_ILS/0/SD_ILS:97782025-04-30T16:13:33Z2025-04-30T16:13:33Zby Venter, Peet.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing researchent://SD_ILS/0/SD_ILS:1952025-04-30T16:13:33Z2025-04-30T16:13:33Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:29222025-04-30T16:13:33Z2025-04-30T16:13:33Zby Rosenbloom, Bert.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-04-30T16:13:33Z2025-04-30T16:13:33Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:510442025-04-30T16:13:33Z2025-04-30T16:13:33Zby Silver, Lawrence S., 1948-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing Research.ent://SD_ILS/0/SD_ILS:492712025-04-30T16:13:33Z2025-04-30T16:13:33Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-04-30T16:13:33Z2025-04-30T16:13:33Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Strategic marketingent://SD_ILS/0/SD_ILS:509842025-04-30T16:13:33Z2025-04-30T16:13:33Zby Cravens, David W.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-04-30T16:13:33Z2025-04-30T16:13:33Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-04-30T16:13:33Z2025-04-30T16:13:33Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-04-30T16:13:33Z2025-04-30T16:13:33Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Key concepts in sport managementent://SD_ILS/0/SD_ILS:515182025-04-30T16:13:33Z2025-04-30T16:13:33Zby Byers, Terri author.<br/>Format: Books<br/>Publication Date 2012<br/>Ethics in marketing : international cases and perspectivesent://SD_ILS/0/SD_ILS:524442025-04-30T16:13:33Z2025-04-30T16:13:33Zby Murphy, Patrick E., 1948-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2012<br/>Applying scientific reasoning to the field of marketing : make better decisionsent://SD_ILS/0/SD_ILS:495312025-04-30T16:13:33Z2025-04-30T16:13:33Zby Grapentine, Terry<br/>Format: Books<br/>Publication Date 2012<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:20772025-04-30T16:13:33Z2025-04-30T16:13:33Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-04-30T16:13:33Z2025-04-30T16:13:33Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Services marketing.ent://SD_ILS/0/SD_ILS:561172025-04-30T16:13:33Z2025-04-30T16:13:33Zby Bateson, John E. G.<br/>Format: Books<br/>Publication Date 2011<br/>Entrepreneurshipent://SD_ILS/0/SD_ILS:227892025-04-30T16:13:33Z2025-04-30T16:13:33Zby Stokes, David (David R.)<br/><a href="http://catalogue.londonmet.ac.uk/record=b1684792~S1">E-book</a><br/>Format: Books<br/>Publication Date 2010<br/>Consumer behavior &amp; marketing strategyent://SD_ILS/0/SD_ILS:414812025-04-30T16:13:33Z2025-04-30T16:13:33Zby Peter, J. Paul.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Marketing research essentials.ent://SD_ILS/0/SD_ILS:430722025-04-30T16:13:33Z2025-04-30T16:13:33Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2010<br/>Strategic marketing : creating competitive advantageent://SD_ILS/0/SD_ILS:418812025-04-30T16:13:33Z2025-04-30T16:13:33Zby West, Douglas C.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing financial services.ent://SD_ILS/0/SD_ILS:469222025-04-30T16:13:33Z2025-04-30T16:13:33Zby Farquhar, Jillian Dawes.<br/>Format: Books<br/>Publication Date 2010<br/>Marketingent://SD_ILS/0/SD_ILS:20692025-04-30T16:13:33Z2025-04-30T16:13:33Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2010<br/>Ethics and morality in sport managementent://SD_ILS/0/SD_ILS:198292025-04-30T16:13:33Z2025-04-30T16:13:33Zby DeSensi, Joy Theresa.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:223222025-04-30T16:13:33Z2025-04-30T16:13:33Zby Hoyer, Wayne D.<br/>Format: Books<br/>Publication Date 2010<br/>Strategic marketingent://SD_ILS/0/SD_ILS:201202025-04-30T16:13:33Z2025-04-30T16:13:33Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:228002025-04-30T16:13:33Z2025-04-30T16:13:33Zby Boshoff, Christo.<br/>Format: Books<br/>Publication Date 2009<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-04-30T16:13:33Z2025-04-30T16:13:33Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>Predictably irrational : the hidden forces that shape our decisionsent://SD_ILS/0/SD_ILS:49722025-04-30T16:13:33Z2025-04-30T16:13:33Zby Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Strategic marketing : planning and controlent://SD_ILS/0/SD_ILS:361142025-04-30T16:13:33Z2025-04-30T16:13:33Zby Drummond, Graeme.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing calculator : measuring and managing return on marketing investment.ent://SD_ILS/0/SD_ILS:411122025-04-30T16:13:33Z2025-04-30T16:13:33Zby Powell, Guy R.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:133412025-04-30T16:13:33Z2025-04-30T16:13:33Zby George, Richard, 1968-<br/>Format: Books<br/>Publication Date 2008<br/>Marketing managementent://SD_ILS/0/SD_ILS:321502025-04-30T16:13:33Z2025-04-30T16:13:33Zby Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : text and casesent://SD_ILS/0/SD_ILS:343952025-04-30T16:13:33Z2025-04-30T16:13:33Zby Wrenn, Bruce.<br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviour in tourisment://SD_ILS/0/SD_ILS:166972025-04-30T16:13:33Z2025-04-30T16:13:33Zby Swarbrooke, John.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html">http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:126062025-04-30T16:13:33Z2025-04-30T16:13:33Zby Walker, Orville C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Effective public relationsent://SD_ILS/0/SD_ILS:159622025-04-30T16:13:33Z2025-04-30T16:13:33Zby Cutlip, Scott M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html">http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:318742025-04-30T16:13:33Z2025-04-30T16:13:33Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 2006<br/>Lifestyle market segmentationent://SD_ILS/0/SD_ILS:339502025-04-30T16:13:33Z2025-04-30T16:13:33Zby Cahill, Dennis J.<br/>Format: Books<br/>Publication Date 2006<br/>Business applications and computational intelligenceent://SD_ILS/0/SD_ILS:314172025-04-30T16:13:33Z2025-04-30T16:13:33Zby Voges, Kevin, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Strategic marketingent://SD_ILS/0/SD_ILS:166892025-04-30T16:13:33Z2025-04-30T16:13:33Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-04-30T16:13:33Z2025-04-30T16:13:33Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Business management : a value chain approachent://SD_ILS/0/SD_ILS:176252025-04-30T16:13:33Z2025-04-30T16:13:33Zby Nieman, Gideon.<br/>Format: Books<br/>Publication Date 2006<br/>The strategy and tactics of pricing : a guide to growing more profitablyent://SD_ILS/0/SD_ILS:201702025-04-30T16:13:33Z2025-04-30T16:13:33Zby Nagle, Thomas T., 1951-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013369696&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
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<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013369696&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip061/2005028572.html">http://catdir.loc.gov/catdir/toc/ecip061/2005028572.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013369696&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013369696&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.ent://SD_ILS/0/SD_ILS:292672025-04-30T16:13:33Z2025-04-30T16:13:33Zby Peter, J. Paul.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh041/2003071083.html">http://www.loc.gov/catdir/toc/mh041/2003071083.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh051/2003071083.html">http://www.loc.gov/catdir/description/mh051/2003071083.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The professional services firm bibleent://SD_ILS/0/SD_ILS:296982025-04-30T16:13:33Z2025-04-30T16:13:33Zby Baschab, John, 1968-<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley042/2004011607.html">http://www.loc.gov/catdir/description/wiley042/2004011607.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/wiley041/2004011607.html">http://www.loc.gov/catdir/toc/wiley041/2004011607.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Excel models for business and operations managementent://SD_ILS/0/SD_ILS:297722025-04-30T16:13:33Z2025-04-30T16:13:33Zby Barlow, John F.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip057/2005003239.html">http://www.loc.gov/catdir/toc/ecip057/2005003239.html</a><br/>Format: Books<br/>Publication Date 2005<br/>It's not about the technology : developing the craft of thinking for a high technology corporationent://SD_ILS/0/SD_ILS:325192025-04-30T16:13:33Z2025-04-30T16:13:33Zby Karamchedu, Varada Raj.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy054/2005297455.html">http://www.loc.gov/catdir/toc/fy054/2005297455.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html">http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>What the best MBAs knows : how to apply the greatest ideas taught in the best business schoolsent://SD_ILS/0/SD_ILS:303712025-04-30T16:13:33Z2025-04-30T16:13:33Zby Navarro, Peter.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh051/2004018239.html">http://www.loc.gov/catdir/bios/mh051/2004018239.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh051/2004018239.html">http://www.loc.gov/catdir/description/mh051/2004018239.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh051/2004018239.html">http://www.loc.gov/catdir/bios/mh051/2004018239.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0421/2004018239.html">http://www.loc.gov/catdir/toc/ecip0421/2004018239.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0421/2004018239.html">http://www.loc.gov/catdir/toc/ecip0421/2004018239.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Market-driven thinking : achieving contextual intelligenceent://SD_ILS/0/SD_ILS:321042025-04-30T16:13:33Z2025-04-30T16:13:33Zby Woodside, Arch G.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip054/2004028555.html">http://www.loc.gov/catdir/toc/ecip054/2004028555.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Managing in the information ageent://SD_ILS/0/SD_ILS:324692025-04-30T16:13:33Z2025-04-30T16:13:33Zby Prentice, Ann E.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip054/2004026808.html">http://www.loc.gov/catdir/toc/ecip054/2004026808.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Strategic marketing managementent://SD_ILS/0/SD_ILS:65642025-04-30T16:13:33Z2025-04-30T16:13:33Zby Parry, Mark E. (Mark Edward), 1957-<br/>Format: Books<br/>Publication Date 2005 2001<br/>The management of sport : its foundation and applicationent://SD_ILS/0/SD_ILS:114712025-04-30T16:13:33Z2025-04-30T16:13:33Zby Parkhouse, Bonnie L.<br/>Format: Books<br/>Publication Date 2005<br/>Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industryent://SD_ILS/0/SD_ILS:187032025-04-30T16:13:33Z2025-04-30T16:13:33Zby De Klerk, Linda.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Introduction to hospitality managementent://SD_ILS/0/SD_ILS:128002025-04-30T16:13:33Z2025-04-30T16:13:33Zby Walker, John R., 1944-<br/>Format: Books<br/>Publication Date 2004<br/>101 marketing strategies for accounting, law, consulting, and professional services firmsent://SD_ILS/0/SD_ILS:303422025-04-30T16:13:33Z2025-04-30T16:13:33Zby Waugh, Troy.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley041/2003021210.html">http://www.loc.gov/catdir/description/wiley041/2003021210.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/wiley041/2003021210.html">http://www.loc.gov/catdir/toc/wiley041/2003021210.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley047/2003021210.html">http://www.loc.gov/catdir/bios/wiley047/2003021210.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-04-30T16:13:33Z2025-04-30T16:13:33Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketing researchent://SD_ILS/0/SD_ILS:164952025-04-30T16:13:33Z2025-04-30T16:13:33Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html">http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html">http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley039/2003057663.html">http://catdir.loc.gov/catdir/description/wiley039/2003057663.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Strategic marketing problems : cases and commentsent://SD_ILS/0/SD_ILS:172502025-04-30T16:13:33Z2025-04-30T16:13:33Zby Kerin, Roger A.<br/>Format: Books<br/>Publication Date 2004<br/>The 22 immutable laws of brandingent://SD_ILS/0/SD_ILS:103232025-04-30T16:13:33Z2025-04-30T16:13:33Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2003 1999<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-04-30T16:13:33Z2025-04-30T16:13:33Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Strategic marketingent://SD_ILS/0/SD_ILS:254602025-04-30T16:13:33Z2025-04-30T16:13:33Zby Cravens, David W.<br/>Format: Books<br/>Publication Date 2003<br/>Strategic issues in marketing MKC3130 ; Strategic marketing MKF3131 ; Marketing Strategy MKW3440ent://SD_ILS/0/SD_ILS:281852025-04-30T16:13:33Z2025-04-30T16:13:33Zby Mavondo, Felix.<br/>Format: Books<br/>Publication Date 2003<br/>Marketing research for managersent://SD_ILS/0/SD_ILS:347502025-04-30T16:13:33Z2025-04-30T16:13:33Zby Crouch, Sunny.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/els031/2003045189.html">http://www.loc.gov/catdir/description/els031/2003045189.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/els031/2003045189.html">http://www.loc.gov/catdir/toc/els031/2003045189.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing engineering : computer-assisted marketing analysis and planningent://SD_ILS/0/SD_ILS:289212025-04-30T16:13:33Z2025-04-30T16:13:33Zby Lilien, Gary L., 1946-<br/>Format: Books<br/>Publication Date 2003<br/>United we brand : how to create a cohesive brand that's seen, heard, and rememberedent://SD_ILS/0/SD_ILS:119142025-04-30T16:13:33Z2025-04-30T16:13:33Zby Moser, Mike, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy042/2002152610.html">http://catdir.loc.gov/catdir/toc/fy042/2002152610.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Buyer behaviour : a multi-cultural approachent://SD_ILS/0/SD_ILS:156782025-04-30T16:13:33Z2025-04-30T16:13:33Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2003<br/>The 22 immutable laws of branding : how to build a product or service into a world-class brandent://SD_ILS/0/SD_ILS:103252025-04-30T16:13:33Z2025-04-30T16:13:33Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2003267314.html">http://catdir.loc.gov/catdir/description/hc042/2003267314.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Introduction to management accountingent://SD_ILS/0/SD_ILS:128032025-04-30T16:13:33Z2025-04-30T16:13:33Zby Horngren, Charles T., 1926-<br/>Format: Books<br/>Publication Date 2002<br/>The marketing game! : with student CD-Roment://SD_ILS/0/SD_ILS:166582025-04-30T16:13:33Z2025-04-30T16:13:33Zby Mason, Charlotte H.<br/>Format: Books<br/>Publication Date 2002<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:270622025-04-30T16:13:33Z2025-04-30T16:13:33Zby Neal, Cathy M.<br/>Format: Books<br/>Publication Date 2002<br/>The marketing game! : with student CD-Roment://SD_ILS/0/SD_ILS:336412025-04-30T16:13:33Z2025-04-30T16:13:33Zby Mason, Charlotte H.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing researchent://SD_ILS/0/SD_ILS:140002025-04-30T16:13:33Z2025-04-30T16:13:33Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/00035933.html">http://catdir.loc.gov/catdir/toc/onix05/00035933.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1144937">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1144937</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/00035933.html">http://catdir.loc.gov/catdir/description/wiley0310/00035933.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:167982025-04-30T16:13:33Z2025-04-30T16:13:33Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Creating customer value through strategic marketing planning : a management approachent://SD_ILS/0/SD_ILS:245032025-04-30T16:13:33Z2025-04-30T16:13:33Zby Nijssen, E. J. (Edwin Jacob), 1963-<br/>Format: Books<br/>Publication Date 2001<br/>Strategic marketing problems : cases and commentsent://SD_ILS/0/SD_ILS:205062025-04-30T16:13:33Z2025-04-30T16:13:33Zby Kerin, Roger A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2001<br/>Strategic marketingent://SD_ILS/0/SD_ILS:163352025-04-30T16:13:33Z2025-04-30T16:13:33Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/99010060.html">http://catdir.loc.gov/catdir/toc/mh022/99010060.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99010060.html">http://catdir.loc.gov/catdir/description/mh023/99010060.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketingent://SD_ILS/0/SD_ILS:133132025-04-30T16:13:33Z2025-04-30T16:13:33Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2000<br/>Consumer behaviour in tourisment://SD_ILS/0/SD_ILS:255452025-04-30T16:13:33Z2025-04-30T16:13:33Zby Swarbrooke, John.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-04-30T16:13:33Z2025-04-30T16:13:33Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:299432025-04-30T16:13:33Z2025-04-30T16:13:33Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1998<br/>Marketing researchent://SD_ILS/0/SD_ILS:152922025-04-30T16:13:33Z2025-04-30T16:13:33Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html">http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1178939&custom%5Fatt%5F2=simple%5Fviewer">Marketing research</a><br/>Format: Books<br/>Publication Date 1998<br/>Management information systems : the manager's viewent://SD_ILS/0/SD_ILS:197762025-04-30T16:13:33Z2025-04-30T16:13:33Zby Schultheis, Robert A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/97025011.html">http://catdir.loc.gov/catdir/toc/mh022/97025011.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/97025011.html">http://catdir.loc.gov/catdir/description/mh023/97025011.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Strategic marketingent://SD_ILS/0/SD_ILS:139482025-04-30T16:13:33Z2025-04-30T16:13:33Zby Cravens, David W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1997<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:165032025-04-30T16:13:33Z2025-04-30T16:13:33Zby Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format: Books<br/>Publication Date 1995<br/>Strategic marketingent://SD_ILS/0/SD_ILS:147492025-04-30T16:13:33Z2025-04-30T16:13:33Zby Cravens, David W.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780256087932.pdf">http://www.gbv.de/dms/bowker/toc/9780256087932.pdf</a><br/>Format: Books<br/>Publication Date 1991<br/>The marketing decision maker : from MkIS to MDSSent://SD_ILS/0/SD_ILS:148842025-04-30T16:13:33Z2025-04-30T16:13:33Zby Pitt, Leyland F.<br/>Format: Books<br/>Publication Date 1991<br/>