Search Results for Marketing -- Economic aspects. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bEconomic$002baspects.$0026ps$003d300? 2025-05-03T08:15:32Z Social media marketing ent://SD_ILS/0/SD_ILS:56518 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Digital gaming and the advertising landscape ent://SD_ILS/0/SD_ILS:56788 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Hera, Teresa de la, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Marketing in Africa ent://SD_ILS/0/SD_ILS:22808 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Makhitha, K. M.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Social media marketing ent://SD_ILS/0/SD_ILS:22097 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> The Routledge handbook of events ent://SD_ILS/0/SD_ILS:54259 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Page, Stephen J.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The social employee : how great companies make social media work ent://SD_ILS/0/SD_ILS:50458 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Burgess, Cheryl.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Creating new markets in the digital economy : value and worth ent://SD_ILS/0/SD_ILS:51826 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Ng, Irene C. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> We first : how brands and consumers use social media to build a better world ent://SD_ILS/0/SD_ILS:49073 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Mainwaring, Simon, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social marketing for dummies ent://SD_ILS/0/SD_ILS:51607 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Zimmerman, Jan.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The social media strategist : build a successful program from the inside out ent://SD_ILS/0/SD_ILS:50982 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Barger, Christopher.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:337 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The marketing firm : economic psychology of corporate behaviour ent://SD_ILS/0/SD_ILS:48234 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Vella, Kevin J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Adams &amp;amp; Adams practitioner's guide to intellectual property law ent://SD_ILS/0/SD_ILS:53490 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Adams &amp;amp; Adams.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) ent://SD_ILS/0/SD_ILS:55168 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Kerpen, Dave.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> A quick start guide to social media marketing : high impact low-cost marketing that works ent://SD_ILS/0/SD_ILS:42477 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Richardson, Neil.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships ent://SD_ILS/0/SD_ILS:46270 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Golden, Michelle.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The social media bible : tactics, tools, and strategies for business success ent://SD_ILS/0/SD_ILS:43218 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Safko, Lon.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social media metrics : how to measure and optimize your marketing investment ent://SD_ILS/0/SD_ILS:45890 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Sterne, Jim, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The new influencers : a marketer's guide to the new social media ent://SD_ILS/0/SD_ILS:11019 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Gillin, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! ent://SD_ILS/0/SD_ILS:39551 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Gillin, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The digital handshake : seven proven strategies to grow your business using social media ent://SD_ILS/0/SD_ILS:39567 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Chaney, Paul, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> This is social media : tweet, blog, link and post your way to business success ent://SD_ILS/0/SD_ILS:45903 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Clapperton, Guy.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:338 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> International perspectives of festivals and events : paradigms of analysis ent://SD_ILS/0/SD_ILS:22547 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Ali-Knight, Jane.<br/><a href="http://lib.leeds.ac.uk/search/febook3334845">This title is also available as an eBook. Click here.</a> <a href="http://lib.leeds.ac.uk/record=b3334845">This title is also available in print. Click here.</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080914374">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080914374</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016738312&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016738312&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Predictably irrational : the hidden forces that shape our decisions ent://SD_ILS/0/SD_ILS:4972 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Managing visitor attractions. ent://SD_ILS/0/SD_ILS:22543 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Fyall, Alan.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole ent://SD_ILS/0/SD_ILS:10172 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Barber, Benjamin R., 1939-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html">http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The global enterprise : entrepreneurship and value creation ent://SD_ILS/0/SD_ILS:34812 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Ajami, Riad A.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0619/2006028017.html">http://www.loc.gov/catdir/toc/ecip0619/2006028017.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The Century of the self. Episode 1, Happiness machines ent://SD_ILS/0/SD_ILS:20064 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Curtis, Adam.<br/>Format:&#160;Video disc<br/>Publication Date&#160;2006<br/> Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results ent://SD_ILS/0/SD_ILS:31304 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Wright, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions ent://SD_ILS/0/SD_ILS:5688 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The rebel sell : how the counterculture became consumer culture ent://SD_ILS/0/SD_ILS:15535 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Heath, Joseph, 1967-<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9781841126555.pdf">http://www.gbv.de/dms/bowker/toc/9781841126555.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Sports marketing : a strategic perspective ent://SD_ILS/0/SD_ILS:11528 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Shank, Matthew D.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand new justice : how branding places and products can help the developing world ent://SD_ILS/0/SD_ILS:12636 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Anholt, Simon.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The rebel sell : why the culture can't be jammed ent://SD_ILS/0/SD_ILS:29699 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Heath, Joseph, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The rebel sell : why the culture can't be jammed ent://SD_ILS/0/SD_ILS:30852 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Heath, Joseph, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The economics of recreation, leisure and tourism ent://SD_ILS/0/SD_ILS:29877 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Tribe, John.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Creative industries ent://SD_ILS/0/SD_ILS:35639 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Hartley, John, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004016925.html">http://www.loc.gov/catdir/toc/ecip0420/2004016925.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11718 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Psychology and consumer culture : the struggle for a good life in a materialistic world ent://SD_ILS/0/SD_ILS:29271 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Kasser, Tim.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> Sports marketing : a strategic perspective ent://SD_ILS/0/SD_ILS:10601 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Shank, Matthew D.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Sports marketing : a strategic perspective ent://SD_ILS/0/SD_ILS:14926 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Shank, Matthew D.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> The economics of leisure and tourism ent://SD_ILS/0/SD_ILS:25983 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Tribe, John.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:24324 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> An introduction to tourism ent://SD_ILS/0/SD_ILS:16705 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Lickorish, Leonard J. (Leonard John)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els032/95163139.html">http://catdir.loc.gov/catdir/toc/els032/95163139.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els032/95163139.html">http://catdir.loc.gov/catdir/description/els032/95163139.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> The economics of tourism ent://SD_ILS/0/SD_ILS:23479 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Sinclair, M. Thea.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> African art in transit ent://SD_ILS/0/SD_ILS:265 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Steiner, Christopher Burghard.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/cam021/92047387.html">http://catdir.loc.gov/catdir/toc/cam021/92047387.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/cam025/92047387.html">http://catdir.loc.gov/catdir/description/cam025/92047387.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> International marketing management ent://SD_ILS/0/SD_ILS:11131 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Jain, Subhash C., 1942-<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780534921316.pdf">http://www.gbv.de/dms/bowker/toc/9780534921316.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/> Global marketing management ent://SD_ILS/0/SD_ILS:11230 2025-05-03T08:15:32Z 2025-05-03T08:15:32Z by&#160;Keegan, Warren J.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780133572605.pdf">http://www.gbv.de/dms/bowker/toc/9780133572605.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1989<br/>