Search Results for Marketing -- Evaluation.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bEvaluation.$0026ps$003d300?dt=list2025-10-05T09:43:31ZIntroduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-10-05T09:43:31Z2025-10-05T09:43:31Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-10-05T09:43:31Z2025-10-05T09:43:31Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-10-05T09:43:31Z2025-10-05T09:43:31Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Events management : an introductionent://SD_ILS/0/SD_ILS:216372025-10-05T09:43:31Z2025-10-05T09:43:31Zby Bladen, Charles, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-10-05T09:43:31Z2025-10-05T09:43:31Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Exploring public relations : global strategic communicationent://SD_ILS/0/SD_ILS:223812025-10-05T09:43:31Z2025-10-05T09:43:31Zby Tench, Ralph, author.<br/>Format: Books<br/>Publication Date 2017<br/>Social marketing : influencing behaviors for goodent://SD_ILS/0/SD_ILS:540782025-10-05T09:43:31Z2025-10-05T09:43:31Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-10-05T09:43:31Z2025-10-05T09:43:31Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-10-05T09:43:31Z2025-10-05T09:43:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Health program management : from development through evaluationent://SD_ILS/0/SD_ILS:536372025-10-05T09:43:31Z2025-10-05T09:43:31Zby Longest, Beaufort B., Jr., author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-10-05T09:43:31Z2025-10-05T09:43:31Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Business communicationent://SD_ILS/0/SD_ILS:214872025-10-05T09:43:31Z2025-10-05T09:43:31Zby Daniels, Dawn, author.<br/>Format: Books<br/>Publication Date 2014<br/>Strategic event creationent://SD_ILS/0/SD_ILS:222292025-10-05T09:43:31Z2025-10-05T09:43:31Zby Sharples, Liz.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-10-05T09:43:31Z2025-10-05T09:43:31Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-10-05T09:43:31Z2025-10-05T09:43:31Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-10-05T09:43:31Z2025-10-05T09:43:31Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:21872025-10-05T09:43:31Z2025-10-05T09:43:31Zby Shone, Anton, author.<br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:97862025-10-05T09:43:31Z2025-10-05T09:43:31Zby Shone, Anton.<br/>Format: Books<br/>Publication Date 2013<br/>Public relations casesent://SD_ILS/0/SD_ILS:223572025-10-05T09:43:31Z2025-10-05T09:43:31Zby Hayes, Darrell C.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-10-05T09:43:31Z2025-10-05T09:43:31Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-10-05T09:43:31Z2025-10-05T09:43:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of children and the mediaent://SD_ILS/0/SD_ILS:485392025-10-05T09:43:31Z2025-10-05T09:43:31Zby Singer, Dorothy G.<br/>Format: Books<br/>Publication Date 2012<br/>Management : a concise introductionent://SD_ILS/0/SD_ILS:485512025-10-05T09:43:31Z2025-10-05T09:43:31Zby Pettinger, Richard.<br/>Format: Books<br/>Publication Date 2012<br/>Digital marketing : strategy, implementation and practiceent://SD_ILS/0/SD_ILS:496892025-10-05T09:43:31Z2025-10-05T09:43:31Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Landing page optimization : the definitive guide to testing and tuning for conversionsent://SD_ILS/0/SD_ILS:518902025-10-05T09:43:31Z2025-10-05T09:43:31Zby Ash, Tim<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-10-05T09:43:31Z2025-10-05T09:43:31Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Website optimization : an hour a dayent://SD_ILS/0/SD_ILS:510122025-10-05T09:43:31Z2025-10-05T09:43:31Zby Page, Rich.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Introducing public relations : theory and practiceent://SD_ILS/0/SD_ILS:84042025-10-05T09:43:31Z2025-10-05T09:43:31Zby Butterick, Keith.<br/>Format: Books<br/>Publication Date 2011<br/>Assessment and planning in health programsent://SD_ILS/0/SD_ILS:477022025-10-05T09:43:31Z2025-10-05T09:43:31Zby Hodges, Bonni C.<br/>Format: Books<br/>Publication Date 2011<br/>Social marketing : influencing behaviors for goodent://SD_ILS/0/SD_ILS:498132025-10-05T09:43:31Z2025-10-05T09:43:31Zby Lee, Nancy, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>Economics of farm management in a global settingent://SD_ILS/0/SD_ILS:440692025-10-05T09:43:31Z2025-10-05T09:43:31Zby Olson, Kent D.<br/>Format: Books<br/>Publication Date 2011<br/>Hands-on social marketing : a step-by-step guide to designing change for goodent://SD_ILS/0/SD_ILS:467452025-10-05T09:43:31Z2025-10-05T09:43:31Zby Weinreich, Nedra Kline.<br/>Format: Books<br/>Publication Date 2011<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-10-05T09:43:31Z2025-10-05T09:43:31Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Integrated brand marketing and measuring returnsent://SD_ILS/0/SD_ILS:444782025-10-05T09:43:31Z2025-10-05T09:43:31Zby Kitchen, Philip J.<br/>Format: Books<br/>Publication Date 2010<br/>Handbook on business information systemsent://SD_ILS/0/SD_ILS:469032025-10-05T09:43:31Z2025-10-05T09:43:31Zby Gunasekaran, A.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-10-05T09:43:31Z2025-10-05T09:43:31Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:158982025-10-05T09:43:31Z2025-10-05T09:43:31Zby Shone, Anton.<br/>Format: Books<br/>Publication Date 2010<br/>Event management for tourism, cultural, business and sporting eventsent://SD_ILS/0/SD_ILS:221142025-10-05T09:43:31Z2025-10-05T09:43:31Zby Van der Wagen, Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Principles and practice of social marketing : an international perspectiveent://SD_ILS/0/SD_ILS:441782025-10-05T09:43:31Z2025-10-05T09:43:31Zby Donovan, Rob, 1944-<br/>Format: Books<br/>Publication Date 2010<br/>The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applicationsent://SD_ILS/0/SD_ILS:411042025-10-05T09:43:31Z2025-10-05T09:43:31Zby Salinas, Gabriela.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-10-05T09:43:31Z2025-10-05T09:43:31Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Strategic management : concepts and casesent://SD_ILS/0/SD_ILS:105162025-10-05T09:43:31Z2025-10-05T09:43:31Zby David, Fred R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz284666025inh.htm">http://swbplus.bsz-bw.de/bsz284666025inh.htm</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html">http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Perspectives on brandingent://SD_ILS/0/SD_ILS:223682025-10-05T09:43:31Z2025-10-05T09:43:31Zby Miletsky, Jason I.<br/>Format: Books<br/>Publication Date 2009<br/>Selling and sales managementent://SD_ILS/0/SD_ILS:228172025-10-05T09:43:31Z2025-10-05T09:43:31Zby Jobber, David, 1947-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273720690">View this book online, via DawsonERA, both on- and off-campus</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://lib.leeds.ac.uk/search/febook3056429">This title is also available as an eBook. Click here.</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Strategic sports event managementent://SD_ILS/0/SD_ILS:228332025-10-05T09:43:31Z2025-10-05T09:43:31Zby Masterman, Guy.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-10-05T09:43:31Z2025-10-05T09:43:31Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>The brand bubble : the looming crisis in brand value and how to avoid itent://SD_ILS/0/SD_ILS:162142025-10-05T09:43:31Z2025-10-05T09:43:31Zby Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format: Books<br/>Publication Date 2008<br/>Health behavior and health education : theory, research, and practiceent://SD_ILS/0/SD_ILS:397842025-10-05T09:43:31Z2025-10-05T09:43:31Zby Glanz, Karen.<br/>Format: Books<br/>Publication Date 2008<br/>Value creation : the power of brand equityent://SD_ILS/0/SD_ILS:200662025-10-05T09:43:31Z2025-10-05T09:43:31Zby Neal, William D. (William Douglas), 1943-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html">http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Connective branding : building brand equity in a demanding worldent://SD_ILS/0/SD_ILS:434902025-10-05T09:43:31Z2025-10-05T09:43:31Zby Fisher-Buttinger, Claudia.<br/>Format: Books<br/>Publication Date 2008<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-10-05T09:43:31Z2025-10-05T09:43:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-10-05T09:43:31Z2025-10-05T09:43:31Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Strategic management : concepts and casesent://SD_ILS/0/SD_ILS:110252025-10-05T09:43:31Z2025-10-05T09:43:31Zby David, Fred R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html">http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Sports marketingent://SD_ILS/0/SD_ILS:118552025-10-05T09:43:31Z2025-10-05T09:43:31Zby Fullerton, Sam.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-t.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Profitable marketing communications : a guide to marketing return on investmentent://SD_ILS/0/SD_ILS:340522025-10-05T09:43:31Z2025-10-05T09:43:31Zby Young, Antony, 1964-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006039729.html">http://www.loc.gov/catdir/toc/ecip075/2006039729.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Electronic commerce : from vision to fulfillmentent://SD_ILS/0/SD_ILS:321262025-10-05T09:43:31Z2025-10-05T09:43:31Zby Awad, Elias M.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0519/2005026161.html">http://www.loc.gov/catdir/toc/ecip0519/2005026161.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Handbook of marketing research methodologies for hospitality and tourisment://SD_ILS/0/SD_ILS:348132025-10-05T09:43:31Z2025-10-05T09:43:31Zby Nykiel, Ronald A.<br/><a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">Related electronic resource</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">http://www.loc.gov/catdir/toc/ecip072/2006034083.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:3982025-10-05T09:43:31Z2025-10-05T09:43:31Zby Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Measuring marketing : 103 key metrics every marketer needsent://SD_ILS/0/SD_ILS:57062025-10-05T09:43:31Z2025-10-05T09:43:31Zby Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Innovative methodologies in enterprise researchent://SD_ILS/0/SD_ILS:436362025-10-05T09:43:31Z2025-10-05T09:43:31Zby Hine, Damian.<br/>Format: Books<br/>Publication Date 2007<br/>Effective public relationsent://SD_ILS/0/SD_ILS:159622025-10-05T09:43:31Z2025-10-05T09:43:31Zby Cutlip, Scott M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html">http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html</a><br/>Format: Books<br/>Publication Date 2006<br/>From brand vision to brand evaluation : strategically building and sustaining brandsent://SD_ILS/0/SD_ILS:320952025-10-05T09:43:31Z2025-10-05T09:43:31Zby De Chernatony, L. (Leslie)<br/>Format: Books<br/>Publication Date 2006<br/>Handbook of customer satisfaction and loyalty measurementent://SD_ILS/0/SD_ILS:334372025-10-05T09:43:31Z2025-10-05T09:43:31Zby Hill, Nigel, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Strategic management : global cultural perspectives for profit and non-profit organizationsent://SD_ILS/0/SD_ILS:342122025-10-05T09:43:31Z2025-10-05T09:43:31Zby Katsioloudes, Marios I.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0518/2005024536.html">http://www.loc.gov/catdir/toc/ecip0518/2005024536.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0646/2005024536-d.html">http://www.loc.gov/catdir/enhancements/fy0646/2005024536-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Strategic management : global cultural perspectives for profit and non-profit organizationsent://SD_ILS/0/SD_ILS:347432025-10-05T09:43:31Z2025-10-05T09:43:31Zby Katsioloudes, Marios I.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0632/2005024536-d.html">http://www.loc.gov/catdir/enhancements/fy0632/2005024536-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Handbook of qualitative research methods in marketingent://SD_ILS/0/SD_ILS:416892025-10-05T09:43:31Z2025-10-05T09:43:31Zby Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Fundamentals of cost and management accountingent://SD_ILS/0/SD_ILS:124082025-10-05T09:43:31Z2025-10-05T09:43:31Zby Niemand, A.<br/>Format: Books<br/>Publication Date 2006<br/>Managing in the information ageent://SD_ILS/0/SD_ILS:324692025-10-05T09:43:31Z2025-10-05T09:43:31Zby Prentice, Ann E.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip054/2004026808.html">http://www.loc.gov/catdir/toc/ecip054/2004026808.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The loyalty advantage : essential steps to energize your company, your customers, your brandent://SD_ILS/0/SD_ILS:328082025-10-05T09:43:31Z2025-10-05T09:43:31Zby Durkin, Dianne M., 1947-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030979.html">http://www.loc.gov/catdir/toc/ecip055/2004030979.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Introduction to foodserviceent://SD_ILS/0/SD_ILS:418182025-10-05T09:43:31Z2025-10-05T09:43:31Zby Payne-Palacio, June.<br/>Format: Books<br/>Publication Date 2005<br/>Urban transit : operations, planning and economicsent://SD_ILS/0/SD_ILS:408152025-10-05T09:43:31Z2025-10-05T09:43:31Zby Vuchic, Vukan R.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0418/2004013844.html">http://www.loc.gov/catdir/toc/ecip0418/2004013844.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0616/2004013844-b.html">http://www.loc.gov/catdir/enhancements/fy0616/2004013844-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0616/2004013844-d.html">http://www.loc.gov/catdir/enhancements/fy0616/2004013844-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-10-05T09:43:31Z2025-10-05T09:43:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:117032025-10-05T09:43:31Z2025-10-05T09:43:31Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>Entrepreneurship : theory, process, practiceent://SD_ILS/0/SD_ILS:202042025-10-05T09:43:31Z2025-10-05T09:43:31Zby Kuratko, Donald F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010340366&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2002115006.html">http://catdir.loc.gov/catdir/toc/fy041/2002115006.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2002115006-b.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2002115006-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2002115006-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2002115006-d.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010340366&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010340366&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>101 marketing strategies for accounting, law, consulting, and professional services firmsent://SD_ILS/0/SD_ILS:303422025-10-05T09:43:31Z2025-10-05T09:43:31Zby Waugh, Troy.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley041/2003021210.html">http://www.loc.gov/catdir/description/wiley041/2003021210.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/wiley041/2003021210.html">http://www.loc.gov/catdir/toc/wiley041/2003021210.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley047/2003021210.html">http://www.loc.gov/catdir/bios/wiley047/2003021210.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Strategic management : conceptsent://SD_ILS/0/SD_ILS:121102025-10-05T09:43:31Z2025-10-05T09:43:31Zby David, Fred R.<br/>Format: Books<br/>Publication Date 2003<br/>Marketing ROI : the path to campaign, customer, and corporate profitabilityent://SD_ILS/0/SD_ILS:158132025-10-05T09:43:31Z2025-10-05T09:43:31Zby Lenskold, James.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/2003001407.html">http://catdir.loc.gov/catdir/bios/mh042/2003001407.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003001407.html">http://catdir.loc.gov/catdir/description/mh031/2003001407.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:127532025-10-05T09:43:31Z2025-10-05T09:43:31Zby Morrison, Alastair M.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Social marketing : improving the quality of lifeent://SD_ILS/0/SD_ILS:263022025-10-05T09:43:31Z2025-10-05T09:43:31Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2002<br/>The principles and practice of educational managementent://SD_ILS/0/SD_ILS:398682025-10-05T09:43:31Z2025-10-05T09:43:31Zby Bush, Tony, 1943-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0657/2002104048-d.html">http://www.loc.gov/catdir/enhancements/fy0657/2002104048-d.html</a>
Table of contents <a href="http://www.loc.gov/catdir/enhancements/fy0657/2002104048-t.html">http://www.loc.gov/catdir/enhancements/fy0657/2002104048-t.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Advertising media planningent://SD_ILS/0/SD_ILS:97952025-10-05T09:43:31Z2025-10-05T09:43:31Zby Sissors, Jack Zanville, 1919-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh051/2002022717.html">http://catdir.loc.gov/catdir/bios/mh051/2002022717.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2002022717.html">http://catdir.loc.gov/catdir/description/mh051/2002022717.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-10-05T09:43:31Z2025-10-05T09:43:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>Strategic management : conceptsent://SD_ILS/0/SD_ILS:127172025-10-05T09:43:31Z2025-10-05T09:43:31Zby David, Fred R.<br/>Format: Books<br/>Publication Date 2001<br/>Value for money marketing : a guide to measuring marketing performanceent://SD_ILS/0/SD_ILS:246022025-10-05T09:43:31Z2025-10-05T09:43:31Zby Mullin, Roddy.<br/>Format: Books<br/>Publication Date 2001<br/>Performance appraisal for sport and recreation managersent://SD_ILS/0/SD_ILS:106522025-10-05T09:43:31Z2025-10-05T09:43:31Zby MacLean, Joanne, 1959-<br/>Format: Books<br/>Publication Date 2001<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:160672025-10-05T09:43:31Z2025-10-05T09:43:31Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2001<br/>Wired marketing : energizing business for e-commerceent://SD_ILS/0/SD_ILS:165582025-10-05T09:43:31Z2025-10-05T09:43:31Zby Hardaker, Glenn.<br/>Format: Books<br/>Publication Date 2001<br/>Strategic management in tourisment://SD_ILS/0/SD_ILS:102492025-10-05T09:43:31Z2025-10-05T09:43:31Zby Moutinho, Luiz.<br/><a href="http://www.cabi.org/CABeBooks/default.aspx?site=107&page=45&LoadModule=PDFHier&BookID=12">CAB eBooks (Restricted to University of Ottawa)</a>
<a href="http://ovidsp.ovid.com/ovidweb.cgi?T=JS&PAGE=booktext&NEWS=N&DF=bookdb&AN=01434228/1st_Edition&XPATH=/PG(0)">Connect to e-book</a>
<a href="https://acces-distant.upmc.fr/http/ovidsp.ovid.com/ovidweb.cgi?T=JS&NEWS=n&CSC=Y&PAGE=booktext&D=books&AN=01434228%24XPATH=/PG(0)">Accès réservé aux membres autorisés après authentification</a>
CAB eBooks <a href="http://dx.doi.org/10.1079/9780851992822.0000">http://dx.doi.org/10.1079/9780851992822.0000</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=369431">http://public.eblib.com/choice/publicfullrecord.aspx?p=369431</a><br/>Format: Electronic Resources<br/>Publication Date 2000<br/>Value-based marketing : marketing strategies for corporate growth and shareholder valueent://SD_ILS/0/SD_ILS:143522025-10-05T09:43:31Z2025-10-05T09:43:31Zby Doyle, Peter, 1943-2003.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001268221.html">http://catdir.loc.gov/catdir/toc/onix06/2001268221.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html">http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/2001268221.html">http://catdir.loc.gov/catdir/description/wiley034/2001268221.html</a><br/>Format: Books<br/>Publication Date 2000<br/>The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on televisionent://SD_ILS/0/SD_ILS:225752025-10-05T09:43:31Z2025-10-05T09:43:31Zby Bouman, Martine (M.P.A.), 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Strategic management : conceptsent://SD_ILS/0/SD_ILS:133972025-10-05T09:43:31Z2025-10-05T09:43:31Zby David, Fred R.<br/>Format: Books<br/>Publication Date 1999<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3352025-10-05T09:43:31Z2025-10-05T09:43:31Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1998<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-10-05T09:43:31Z2025-10-05T09:43:31Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>The successful marketing plan : a disciplined and comprehensive approachent://SD_ILS/0/SD_ILS:166172025-10-05T09:43:31Z2025-10-05T09:43:31Zby Hiebing, Roman G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/96028253.html">http://catdir.loc.gov/catdir/toc/mh022/96028253.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html">http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/96028253.html">http://catdir.loc.gov/catdir/description/mh022/96028253.html</a><br/>Format: Books<br/>Publication Date 1997<br/>Event management & event tourisment://SD_ILS/0/SD_ILS:571462025-10-05T09:43:31Z2025-10-05T09:43:31Zby Getz, Donald, 1949-<br/>Format: Books<br/>Publication Date 1997<br/>Intelligent systems for finance and businessent://SD_ILS/0/SD_ILS:332872025-10-05T09:43:31Z2025-10-05T09:43:31Zby Goonatilake, Suran.<br/>Format: Books<br/>Publication Date 1995<br/>Marketing tourism destinations : a strategic planning approachent://SD_ILS/0/SD_ILS:571322025-10-05T09:43:31Z2025-10-05T09:43:31Zby Heath, Ernie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/91033980.html">http://catdir.loc.gov/catdir/toc/onix02/91033980.html</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004301986.PDF">http://www.gbv.de/dms/hbz/toc/ht004301986.PDF</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html">http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/91033980.html">http://catdir.loc.gov/catdir/description/wiley032/91033980.html</a><br/>Format: Books<br/>Publication Date 1992<br/>Managing brand equity : capitalizing on the value of a brand nameent://SD_ILS/0/SD_ILS:155772025-10-05T09:43:31Z2025-10-05T09:43:31Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/91010380.html">http://catdir.loc.gov/catdir/samples/simon031/91010380.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003895427.PDF">http://www.gbv.de/dms/hbz/toc/ht003895427.PDF</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/91010380.html">http://catdir.loc.gov/catdir/bios/simon051/91010380.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/91010380.html">http://catdir.loc.gov/catdir/description/simon033/91010380.html</a><br/>Format: Books<br/>Publication Date 1991<br/>Sales management : an operational approachent://SD_ILS/0/SD_ILS:170072025-10-05T09:43:31Z2025-10-05T09:43:31Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 1989<br/>