Search Results for Marketing -- Gestion.

Service management : an integrated approach

2025-10-09T04:27:02Z

by Looy, Bart van.
Format: Books
Publication Date 2013 2011

Strategic customer management : strategizing the sales organization

2025-10-09T04:27:02Z

by Piercy, Nigel F.
Volltext http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9780199544509
Format: Books
Publication Date 2009

Strategic marketing

2025-10-09T04:27:02Z

by Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
Format: Books
Publication Date 2009

Integrated organisational communication

2025-10-09T04:27:02Z

by Barker, Rachel, 1958-
Format: Books
Publication Date 2006

New products management

2025-10-09T04:27:02Z

by Crawford, C. Merle (Charles Merle), 1924-2012.
Format: Books
Publication Date 2006

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

2025-10-09T04:27:02Z

by Mathieson, Rick.
Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/ Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu
Format: Books
Publication Date 2005

Design

2025-10-09T04:27:02Z

by Peters, Thomas J.
Format: Books
Publication Date 2005

The graphic design business book

2025-10-09T04:27:02Z

by Crawford, Tad, 1946-
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191860 Excerpt http://excerpts.cdn.overdrive.com/FormatType-410/2616-1/294/712/BD/GraphicDesignBusinessBook-1139.epub Excerpt https://samples.overdrive.com/?crid=294712BD-1275-4647-83D7-D8E79F054994&.epub-sample.overdrive.com Freading http://www.freading.com/ebooks/details/r:download/ZnJlYWQxMzM0NQ== Google http://books.google.com/books?id=-BBWAAAAMAAJ
Format: Electronic Resources
Publication Date 2005

The new strategic brand management : creating and sustaining brand equity long term

2025-10-09T04:27:02Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Marketing

2025-10-09T04:27:02Z

by Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: Books
Publication Date 2004

Marketing strategy : a decision-focused approach

2025-10-09T04:27:02Z

by Walker, Orville C.
Format: Electronic Resources
Publication Date 2003

New products management

2025-10-09T04:27:02Z

by Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format: Books
Publication Date 2003

Beyond disruption : changing the rules in the marketplace

2025-10-09T04:27:02Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

Performance appraisal for sport and recreation managers

2025-10-09T04:27:02Z

by MacLean, Joanne, 1959-
Format: Books
Publication Date 2001

Marketing management

2025-10-09T04:27:02Z

by Kotler, Philip.
Format: Books
Publication Date 2000

International marketing

2025-10-09T04:27:02Z

by Terpstra, Vern.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2000

Kotler on marketing : how to create, win, and dominate markets

2025-10-09T04:27:02Z

by Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format: Books
Publication Date 1999

Eating the big fish : how challenger brands can compete against brand leaders

2025-10-09T04:27:02Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

Cause related marketing : who cares wins

2025-10-09T04:27:02Z

by Adkins, Sue.
Table of contents http://catdir.loc.gov/catdir/toc/els031/00698235.html Publisher description http://catdir.loc.gov/catdir/description/els031/00698235.html
Format: Books
Publication Date 1999

Marketing for hospitality and tourism

2025-10-09T04:27:02Z

by Kotler, Philip.
Format: Books
Publication Date 1999

Marketing planning & strategy

2025-10-09T04:27:02Z

by Jain, Subhash C., 1942-
Format: Books
Publication Date 1999

International marketing strategy

2025-10-09T04:27:02Z

by Bradley, Frank, 1942-
Format: Books
Publication Date 1999

Strategic market management

2025-10-09T04:27:02Z

by Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: Books
Publication Date 1998

Marketing management : analysis, planning, implementation, and control

2025-10-09T04:27:02Z

by Kotler, Philip.
Format: Books
Publication Date 1997

Logistical management : the integrated supply chain process

2025-10-09T04:27:02Z

by Bowersox, Donald J.
Format: Books
Publication Date 1996

Marketing plans : how to prepare them, how to use them

2025-10-09T04:27:02Z

by McDonald, Malcolm.
Format: Books
Publication Date 1995

Competitive marketing : a strategic approach

2025-10-09T04:27:02Z

by O'Shaughnessy, John, 1927-
Format: Books
Publication Date 1995

Sales force management

2025-10-09T04:27:02Z

by Churchill, Gilbert A.
Format: Books
Publication Date 1993

Marketing : concepts and strategies

2025-10-09T04:27:02Z

by Pride, William M.
Format: Books
Publication Date 1993

Global marketing strategies

2025-10-09T04:27:02Z

by Jeannet, Jean-Pierre.
Table of contents http://www.gbv.de/dms/hbz/toc/ht006226615.pdf
Format: Books
Publication Date 1992

Leisure marketing

2025-10-09T04:27:02Z

by Leadley, Peter J.
Format: Books
Publication Date 1992

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

2025-10-09T04:27:02Z

by Popcorn, Faith.
Format: Books
Publication Date 1992 1991

Managing brand equity : capitalizing on the value of a brand name

2025-10-09T04:27:02Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html
Format: Books
Publication Date 1991

Purchasing and materials management : text and cases

2025-10-09T04:27:02Z

by Dobler, Donald W.
Table of contents http://www.dandelon.com/isearch/intelligentSEARCH_CLASSICS.nsf/alldocs/C1257680005BA284C12572BF002A4EFE/$File/0000000000000000000-101001QBC19(5).PDF?OpenElement Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=005909352etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005909352&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 1990