Search Results for Marketing -- Planning.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bPlanning.$0026pe$003dd$00253A$0026ps$003d300?dt=list2025-12-06T13:44:24ZMarketing planning & strategyent://SD_ILS/0/SD_ILS:138422025-12-06T13:44:24Z2025-12-06T13:44:24Zby Jain, Subhash C., 1942-<br/>Format: Books<br/>Publication Date 1999<br/>Strategic marketing planningent://SD_ILS/0/SD_ILS:510392025-12-06T13:44:24Z2025-12-06T13:44:24Zby Gilligan, Colin.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing Planning & Strategyent://SD_ILS/0/SD_ILS:22702025-12-06T13:44:24Z2025-12-06T13:44:24Zby Jain, Subhash C<br/>Format: Books<br/>Publication Date 1997<br/>Strategic marketing planningent://SD_ILS/0/SD_ILS:371652025-12-06T13:44:24Z2025-12-06T13:44:24Zby Reed, Peter W., 1944-<br/>Format: Books<br/>Publication Date 2006<br/>Marketing planning for servicesent://SD_ILS/0/SD_ILS:407422025-12-06T13:44:24Z2025-12-06T13:44:24Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 1996<br/>Analysis for marketing planningent://SD_ILS/0/SD_ILS:301032025-12-06T13:44:24Z2025-12-06T13:44:24Zby Lehmann, Donald R.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing planning and strategyent://SD_ILS/0/SD_ILS:26332025-12-06T13:44:24Z2025-12-06T13:44:24Zby Jain,Subbash.C<br/>Format: Books<br/>Publication Date 1999<br/>Directional / strategic marketing planningent://SD_ILS/0/SD_ILS:197242025-12-06T13:44:24Z2025-12-06T13:44:24Zby Van Rensburg, D. B. J. (David Benjamin Janse)<br/>Format: Books<br/>Publication Date 2017<br/>Marketing : planning and strategyent://SD_ILS/0/SD_ILS:233812025-12-06T13:44:24Z2025-12-06T13:44:24Zby Reed, Peter W., 1944-<br/>Format: Books<br/>Publication Date 1997<br/>Digital marketing : strategy, planning & disruption.ent://SD_ILS/0/SD_ILS:593902025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hanlon, Annmarie.<br/>Format: Books<br/>Publication Date 2025 2023<br/>Strategic marketing : decision making & planningent://SD_ILS/0/SD_ILS:226782025-12-06T13:44:24Z2025-12-06T13:44:24Zby Reed, Peter.<br/>Format: Books<br/>Publication Date 2015<br/>Strategic marketing : planning and controlent://SD_ILS/0/SD_ILS:361142025-12-06T13:44:24Z2025-12-06T13:44:24Zby Drummond, Graeme.<br/>Format: Books<br/>Publication Date 2008<br/>Digital marketing : strategic planning & integrationent://SD_ILS/0/SD_ILS:568092025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hanlon, Annmarie, author.<br/>Format: Books<br/>Publication Date 2022 2019<br/>Essential guide to marketing planningent://SD_ILS/0/SD_ILS:573892025-12-06T13:44:24Z2025-12-06T13:44:24Zby Wood, Marian Burk, author.<br/>Format: Books<br/>Publication Date 2020<br/>Digital marketing : strategic planning & integrationent://SD_ILS/0/SD_ILS:223902025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hanlon, Annmarie, author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing communications management : analysis, planning, implementationent://SD_ILS/0/SD_ILS:540312025-12-06T13:44:24Z2025-12-06T13:44:24Zby Copley, Paul, 1952- author.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing planning : strategy, environment and contextent://SD_ILS/0/SD_ILS:420982025-12-06T13:44:24Z2025-12-06T13:44:24Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2010<br/>Strategic marketing : decision making and planningent://SD_ILS/0/SD_ILS:439302025-12-06T13:44:24Z2025-12-06T13:44:24Zby Reed, Peter W., 1944-<br/>Format: Books<br/>Publication Date 2010<br/>Strategic marketing management : planning and controlent://SD_ILS/0/SD_ILS:260572025-12-06T13:44:24Z2025-12-06T13:44:24Zby Meek, Helen.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing strategy : planning and implementationent://SD_ILS/0/SD_ILS:162012025-12-06T13:44:24Z2025-12-06T13:44:24Zby Walker, Orville C.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing management : a strategic planning approachent://SD_ILS/0/SD_ILS:63102025-12-06T13:44:24Z2025-12-06T13:44:24Zby Buell, Victor P.<br/>Format: Books<br/>Publication Date 1984<br/>Marketing management : analysis, planning, and controlent://SD_ILS/0/SD_ILS:21132025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1980<br/>Basic marketing : a marketing strategy planning approachent://SD_ILS/0/SD_ILS:176402025-12-06T13:44:24Z2025-12-06T13:44:24Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:29802025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1997<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:145662025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kotler, Philip.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006872586&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006872586&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006236401.pdf">http://www.gbv.de/dms/hbz/toc/ht006236401.pdf</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1216066&custom%5Fatt%5F2=simple%5Fviewer">Marketing management</a><br/>Format: Books<br/>Publication Date 1994<br/>Marketing tourism destinations : a strategic planning approachent://SD_ILS/0/SD_ILS:571322025-12-06T13:44:24Z2025-12-06T13:44:24Zby Heath, Ernie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/91033980.html">http://catdir.loc.gov/catdir/toc/onix02/91033980.html</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004301986.PDF">http://www.gbv.de/dms/hbz/toc/ht004301986.PDF</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html">http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/91033980.html">http://catdir.loc.gov/catdir/description/wiley032/91033980.html</a><br/>Format: Books<br/>Publication Date 1992<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:148602025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kotler, Philip.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003857318.PDF">http://www.gbv.de/dms/hbz/toc/ht003857318.PDF</a><br/>Format: Books<br/>Publication Date 1991<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:113012025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780135561508.pdf">http://www.gbv.de/dms/bowker/toc/9780135561508.pdf</a><br/>Format: Books<br/>Publication Date 1988<br/>Emarketing excellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:510282025-12-06T13:44:24Z2025-12-06T13:44:24Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executivesent://SD_ILS/0/SD_ILS:144732025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hatton, Angela.<br/>Format: Books<br/>Publication Date 2000 1996<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-12-06T13:44:24Z2025-12-06T13:44:24Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-12-06T13:44:24Z2025-12-06T13:44:24Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>EMarketing eXcellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:132202025-12-06T13:44:24Z2025-12-06T13:44:24Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2008<br/>Malcolm McDonald on marketing planning : understanding marketing plans and strategyent://SD_ILS/0/SD_ILS:349272025-12-06T13:44:24Z2025-12-06T13:44:24Zby McDonald, Malcolm.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007037090.html">http://www.loc.gov/catdir/toc/fy0803/2007037090.html</a><br/>Format: Books<br/>Publication Date 2008 2007 2002<br/>Marketing engineering : computer-assisted marketing analysis and planningent://SD_ILS/0/SD_ILS:289212025-12-06T13:44:24Z2025-12-06T13:44:24Zby Lilien, Gary L., 1946-<br/>Format: Books<br/>Publication Date 2003<br/>Creating customer value through strategic marketing planning : a management approachent://SD_ILS/0/SD_ILS:245032025-12-06T13:44:24Z2025-12-06T13:44:24Zby Nijssen, E. J. (Edwin Jacob), 1963-<br/>Format: Books<br/>Publication Date 2001<br/>Successful marketing communications : a practical guide to planning and implementationent://SD_ILS/0/SD_ILS:246932025-12-06T13:44:24Z2025-12-06T13:44:24Zby Ace, Cathy.<br/>Format: Books<br/>Publication Date 2001<br/>Definitive guide to marketing planning : the fast trackent://SD_ILS/0/SD_ILS:46752025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hatton, Angela<br/>Format: Books<br/>Publication Date 2000<br/>A passion for planning : financials, operations, marketing, management, and ethicsent://SD_ILS/0/SD_ILS:238932025-12-06T13:44:24Z2025-12-06T13:44:24Zby Vega, Gina.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing plans for service businesses : a complete guideent://SD_ILS/0/SD_ILS:321532025-12-06T13:44:24Z2025-12-06T13:44:24Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2006<br/>Digital branding : how to successfully build and measure a brand onlineent://SD_ILS/0/SD_ILS:593402025-12-06T13:44:24Z2025-12-06T13:44:24Zby Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374<br/>Format: Books<br/>Publication Date 2025<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-12-06T13:44:24Z2025-12-06T13:44:24Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Digital marketing: Trends and Developmentsent://SD_ILS/0/SD_ILS:579352025-12-06T13:44:24Z2025-12-06T13:44:24Zby Yathika, Gowpall<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-12-06T13:44:24Z2025-12-06T13:44:24Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing strategy & managementent://SD_ILS/0/SD_ILS:573792025-12-06T13:44:24Z2025-12-06T13:44:24Zby Phillips, Diane M., author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic market managementent://SD_ILS/0/SD_ILS:578582025-12-06T13:44:24Z2025-12-06T13:44:24Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2023<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:578732025-12-06T13:44:24Z2025-12-06T13:44:24Zby Erasmus, Barney, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-12-06T13:44:24Z2025-12-06T13:44:24Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:594692025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kelley, Larry D., 1955- author.<br/>Format: Books<br/>Publication Date 2023<br/>SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.ent://SD_ILS/0/SD_ILS:574062025-12-06T13:44:24Z2025-12-06T13:44:24Zby Barlow, DH<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-12-06T13:44:24Z2025-12-06T13:44:24Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Event management : a professional and developmental approachent://SD_ILS/0/SD_ILS:569892025-12-06T13:44:24Z2025-12-06T13:44:24Zby Tassiopoulos, Dimitri.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Strategic marketing : creating competitive advantage.ent://SD_ILS/0/SD_ILS:574042025-12-06T13:44:24Z2025-12-06T13:44:24Zby West, Douglas C., author.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of business managementent://SD_ILS/0/SD_ILS:567942025-12-06T13:44:24Z2025-12-06T13:44:24Zby Strydom, J. W. (Johan Wilhelm), 1952- author.<br/>Format: Books<br/>Publication Date 2022 2018<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-12-06T13:44:24Z2025-12-06T13:44:24Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>Public Relations: principles and practiceent://SD_ILS/0/SD_ILS:60082025-12-06T13:44:24Z2025-12-06T13:44:24Zby Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format: Books<br/>Publication Date 2021<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of sport managementent://SD_ILS/0/SD_ILS:563612025-12-06T13:44:24Z2025-12-06T13:44:24Zby Rudansky-Kloppers, Sharon.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-12-06T13:44:24Z2025-12-06T13:44:24Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-12-06T13:44:24Z2025-12-06T13:44:24Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:568402025-12-06T13:44:24Z2025-12-06T13:44:24Zby Berndt, A<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-12-06T13:44:24Z2025-12-06T13:44:24Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Entrepreneurship : the practice and mindsetent://SD_ILS/0/SD_ILS:570602025-12-06T13:44:24Z2025-12-06T13:44:24Zby Neck, Heidi M., author.<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-12-06T13:44:24Z2025-12-06T13:44:24Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic social marketing : for behaviour & social changeent://SD_ILS/0/SD_ILS:554842025-12-06T13:44:24Z2025-12-06T13:44:24Zby French, Jeff, author.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-12-06T13:44:24Z2025-12-06T13:44:24Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-12-06T13:44:24Z2025-12-06T13:44:24Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Digital PRent://SD_ILS/0/SD_ILS:560152025-12-06T13:44:24Z2025-12-06T13:44:24Zby Whatmough, Danny, author.<br/>Format: Books<br/>Publication Date 2019<br/>Supply chain management : strategy, planning and operationent://SD_ILS/0/SD_ILS:573882025-12-06T13:44:24Z2025-12-06T13:44:24Zby Chopra, Sunil, 1960- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-12-06T13:44:24Z2025-12-06T13:44:24Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Events management : an introductionent://SD_ILS/0/SD_ILS:216372025-12-06T13:44:24Z2025-12-06T13:44:24Zby Bladen, Charles, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-12-06T13:44:24Z2025-12-06T13:44:24Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:214372025-12-06T13:44:24Z2025-12-06T13:44:24Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2018<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:224482025-12-06T13:44:24Z2025-12-06T13:44:24Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Principles of business managementent://SD_ILS/0/SD_ILS:549172025-12-06T13:44:24Z2025-12-06T13:44:24Zby Strydom, J. W. (Johan Wilhelm), 1952- author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:552432025-12-06T13:44:24Z2025-12-06T13:44:24Zby Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-12-06T13:44:24Z2025-12-06T13:44:24Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-12-06T13:44:24Z2025-12-06T13:44:24Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>Exploring public relations : global strategic communicationent://SD_ILS/0/SD_ILS:223812025-12-06T13:44:24Z2025-12-06T13:44:24Zby Tench, Ralph, author.<br/>Format: Books<br/>Publication Date 2017<br/>Introduction to business management : fresh perspectivesent://SD_ILS/0/SD_ILS:212562025-12-06T13:44:24Z2025-12-06T13:44:24Zby Alsemgeest, Liezel.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:557892025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-12-06T13:44:24Z2025-12-06T13:44:24Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Supply chain management : strategy, planning, and operationent://SD_ILS/0/SD_ILS:158602025-12-06T13:44:24Z2025-12-06T13:44:24Zby Chopra, Sunil, 1960-<br/>Format: Books<br/>Publication Date 2016<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-12-06T13:44:24Z2025-12-06T13:44:24Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Social marketing : influencing behaviors for goodent://SD_ILS/0/SD_ILS:540782025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Foodservice management : principles and practicesent://SD_ILS/0/SD_ILS:571362025-12-06T13:44:24Z2025-12-06T13:44:24Zby Payne-Palacio, June, author.<br/>Format: Books<br/>Publication Date 2016<br/>Strategic integrated communicationent://SD_ILS/0/SD_ILS:1562025-12-06T13:44:24Z2025-12-06T13:44:24Zby Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing managementent://SD_ILS/0/SD_ILS:219202025-12-06T13:44:24Z2025-12-06T13:44:24Zby Marshall, Greg W.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-12-06T13:44:24Z2025-12-06T13:44:24Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Marketing fashion : strategy, branding and promotionent://SD_ILS/0/SD_ILS:1682025-12-06T13:44:24Z2025-12-06T13:44:24Zby Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Business casesent://SD_ILS/0/SD_ILS:13012025-12-06T13:44:24Z2025-12-06T13:44:24Zby Rudansky-Kloppers, Sharon, author.<br/>Format: Books<br/>Publication Date 2015<br/>Planning and managing public relations campaigns : a strategic approachent://SD_ILS/0/SD_ILS:20142025-12-06T13:44:24Z2025-12-06T13:44:24Zby Gregory, Anne, 1953- author.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of sport managementent://SD_ILS/0/SD_ILS:177842025-12-06T13:44:24Z2025-12-06T13:44:24Zby Rudansky-Kloppers, Sharon.<br/>Format: Books<br/>Publication Date 2015<br/>Introduction to retailingent://SD_ILS/0/SD_ILS:178172025-12-06T13:44:24Z2025-12-06T13:44:24Zby Erdis, Cindy, editor.<br/>Format: Books<br/>Publication Date 2015<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-12-06T13:44:24Z2025-12-06T13:44:24Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Entrepreneurship and effective small business managementent://SD_ILS/0/SD_ILS:226292025-12-06T13:44:24Z2025-12-06T13:44:24Zby Scarborough, Norman M., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-12-06T13:44:24Z2025-12-06T13:44:24Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Principles of business managementent://SD_ILS/0/SD_ILS:226892025-12-06T13:44:24Z2025-12-06T13:44:24Zby Strydom, J. W. (Johan Wilhelm), 1952- author.<br/>Format: Books<br/>Publication Date 2015<br/>Project management for supplier organizations : harmonising the project owner to supplier relationshipent://SD_ILS/0/SD_ILS:530292025-12-06T13:44:24Z2025-12-06T13:44:24Zby Taggart, Adrian.<br/>Format: Books<br/>Publication Date 2015<br/>Health education : creating strategies for school and community healthent://SD_ILS/0/SD_ILS:530462025-12-06T13:44:24Z2025-12-06T13:44:24Zby Gilbert, Glen G. (Glen Gordon), 1946- author.<br/>Format: Books<br/>Publication Date 2015<br/>Strategic social marketingent://SD_ILS/0/SD_ILS:540262025-12-06T13:44:24Z2025-12-06T13:44:24Zby French, Jeff author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-12-06T13:44:24Z2025-12-06T13:44:24Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Dynamics of entrepreneurshipent://SD_ILS/0/SD_ILS:566232025-12-06T13:44:24Z2025-12-06T13:44:24Zby Booysen, Karen.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-12-06T13:44:24Z2025-12-06T13:44:24Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-12-06T13:44:24Z2025-12-06T13:44:24Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:219652025-12-06T13:44:24Z2025-12-06T13:44:24Zby Brink, A. (Annekie)<br/>Format: Books<br/>Publication Date 2014<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-12-06T13:44:24Z2025-12-06T13:44:24Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-12-06T13:44:24Z2025-12-06T13:44:24Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-12-06T13:44:24Z2025-12-06T13:44:24Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Strategic marketing : theory and aplication for competitive advantageent://SD_ILS/0/SD_ILS:97782025-12-06T13:44:24Z2025-12-06T13:44:24Zby Venter, Peet.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Fundamentals of selling : customers for life through serviceent://SD_ILS/0/SD_ILS:108132025-12-06T13:44:24Z2025-12-06T13:44:24Zby Futrell, Charles.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html</a><br/>Format: Books<br/>Publication Date 2014<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-12-06T13:44:24Z2025-12-06T13:44:24Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Strategic marketingent://SD_ILS/0/SD_ILS:204012025-12-06T13:44:24Z2025-12-06T13:44:24Zby Wiid, Jan, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertisingent://SD_ILS/0/SD_ILS:228152025-12-06T13:44:24Z2025-12-06T13:44:24Zby Rowles, Daniel.<br/>Format: Books<br/>Publication Date 2014<br/>Small business management : launching &amp; growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:511072025-12-06T13:44:24Z2025-12-06T13:44:24Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005 author.<br/>Format: Books<br/>Publication Date 2014<br/>Tourism : a modern synthesisent://SD_ILS/0/SD_ILS:557912025-12-06T13:44:24Z2025-12-06T13:44:24Zby Page, Stephen, 1963- author.<br/>Format: Books<br/>Publication Date 2014<br/>Foodservice management : principles and practicesent://SD_ILS/0/SD_ILS:571782025-12-06T13:44:24Z2025-12-06T13:44:24Zby Payne-Palacio, June.<br/>Format: Books<br/>Publication Date 2014<br/>The marketing plan handbookent://SD_ILS/0/SD_ILS:518282025-12-06T13:44:24Z2025-12-06T13:44:24Zby Wood, Marian Burk, author.<br/>Format: Books<br/>Publication Date 2014 2013<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-12-06T13:44:24Z2025-12-06T13:44:24Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfareent://SD_ILS/0/SD_ILS:509452025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hyslop, Maitland, author.<br/>Format: Books<br/>Publication Date 2014<br/>Services marketing : an interactive approachent://SD_ILS/0/SD_ILS:509852025-12-06T13:44:24Z2025-12-06T13:44:24Zby Fisk, Raymond P.<br/>Format: Books<br/>Publication Date 2014<br/>Business transformation : a roadmap for maximizing organizational insightsent://SD_ILS/0/SD_ILS:512312025-12-06T13:44:24Z2025-12-06T13:44:24Zby Zeid, Aiman, author.<br/>Format: Books<br/>Publication Date 2014<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-12-06T13:44:24Z2025-12-06T13:44:24Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:155972025-12-06T13:44:24Z2025-12-06T13:44:24Zby Erasmus, Barney.<br/>Format: Books<br/>Publication Date 2013<br/>Supply chain management : strategy, planning, and operationent://SD_ILS/0/SD_ILS:158512025-12-06T13:44:24Z2025-12-06T13:44:24Zby Chopra, Sunil, 1960-<br/>Format: Books<br/>Publication Date 2013 2012<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:21872025-12-06T13:44:24Z2025-12-06T13:44:24Zby Shone, Anton, author.<br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:97862025-12-06T13:44:24Z2025-12-06T13:44:24Zby Shone, Anton.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-12-06T13:44:24Z2025-12-06T13:44:24Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-12-06T13:44:24Z2025-12-06T13:44:24Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>International marketingent://SD_ILS/0/SD_ILS:226792025-12-06T13:44:24Z2025-12-06T13:44:24Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Media planning & buying in the 21st centuryent://SD_ILS/0/SD_ILS:228252025-12-06T13:44:24Z2025-12-06T13:44:24Zby Geskey, Ronald D.<br/>Format: Books<br/>Publication Date 2013<br/>Health behavior theory for public health : principles, foundations, and applicationsent://SD_ILS/0/SD_ILS:491992025-12-06T13:44:24Z2025-12-06T13:44:24Zby DiClemente, Ralph J.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and resultsent://SD_ILS/0/SD_ILS:497332025-12-06T13:44:24Z2025-12-06T13:44:24Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-12-06T13:44:24Z2025-12-06T13:44:24Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Grow the core : a practical workout to grow your core brand and businessent://SD_ILS/0/SD_ILS:499342025-12-06T13:44:24Z2025-12-06T13:44:24Zby Taylor, David, 1964-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-12-06T13:44:24Z2025-12-06T13:44:24Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Thought leadership : prompting businesses to think and learnent://SD_ILS/0/SD_ILS:505912025-12-06T13:44:24Z2025-12-06T13:44:24Zby Young, Laurie, 1955-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:506792025-12-06T13:44:24Z2025-12-06T13:44:24Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Community nutrition : planning health promotion and disease preventionent://SD_ILS/0/SD_ILS:516042025-12-06T13:44:24Z2025-12-06T13:44:24Zby Nnakwe, Nweze Eunice.<br/>Format: Books<br/>Publication Date 2013<br/>Sports marketing : creating long term valueent://SD_ILS/0/SD_ILS:516912025-12-06T13:44:24Z2025-12-06T13:44:24Zby Davis, John A.<br/>Format: Books<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:526862025-12-06T13:44:24Z2025-12-06T13:44:24Zby Brassington, Frances.<br/>Format: Books<br/>Publication Date 2013<br/>Crafting and executing strategy : the quest for competitive advantage : concepts and casesent://SD_ILS/0/SD_ILS:531602025-12-06T13:44:24Z2025-12-06T13:44:24Zby Thompson, Arthur A., 1940- author.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-12-06T13:44:24Z2025-12-06T13:44:24Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Concepts in enterprise resource planningent://SD_ILS/0/SD_ILS:558722025-12-06T13:44:24Z2025-12-06T13:44:24Zby Monk, Ellen F.<br/>Format: Books<br/>Publication Date 2013<br/>Foodservice management fundamentalsent://SD_ILS/0/SD_ILS:579542025-12-06T13:44:24Z2025-12-06T13:44:24Zby Reynolds, Dennis E., author.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:517882025-12-06T13:44:24Z2025-12-06T13:44:24Zby Joubert, Johan Pierre Retief, editor.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing database analytics : transforming data for competitive advantageent://SD_ILS/0/SD_ILS:501132025-12-06T13:44:24Z2025-12-06T13:44:24Zby Banasiewicz, Andrew D.<br/>Format: Books<br/>Publication Date 2013<br/>Strategic marketingent://SD_ILS/0/SD_ILS:509842025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cravens, David W.<br/>Format: Books<br/>Publication Date 2013<br/>Music business handbook and career guideent://SD_ILS/0/SD_ILS:515162025-12-06T13:44:24Z2025-12-06T13:44:24Zby Baskerville, David.<br/>Format: Books<br/>Publication Date 2013<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:20772025-12-06T13:44:24Z2025-12-06T13:44:24Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to business management : fresh perspectivesent://SD_ILS/0/SD_ILS:160502025-12-06T13:44:24Z2025-12-06T13:44:24Zby Botha, Stephné.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-12-06T13:44:24Z2025-12-06T13:44:24Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Managing small business : an entrepreneurial emphasisent://SD_ILS/0/SD_ILS:5412025-12-06T13:44:24Z2025-12-06T13:44:24Zby Petty, J. William, 1942-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing plans : a complete guide in picturesent://SD_ILS/0/SD_ILS:22462025-12-06T13:44:24Z2025-12-06T13:44:24Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2012<br/>Event management : putting theory into practice : a South African approachent://SD_ILS/0/SD_ILS:156342025-12-06T13:44:24Z2025-12-06T13:44:24Zby Smit, Laricia.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-12-06T13:44:24Z2025-12-06T13:44:24Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-12-06T13:44:24Z2025-12-06T13:44:24Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Digital marketing : strategy, implementation and practiceent://SD_ILS/0/SD_ILS:496892025-12-06T13:44:24Z2025-12-06T13:44:24Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-12-06T13:44:24Z2025-12-06T13:44:24Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Breakthrough marketing plans : how to stop wasting time and start driving growthent://SD_ILS/0/SD_ILS:490652025-12-06T13:44:24Z2025-12-06T13:44:24Zby Calkins, Tim.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of marketing strategyent://SD_ILS/0/SD_ILS:490322025-12-06T13:44:24Z2025-12-06T13:44:24Zby Shankar, Venkatesh, 1962-<br/><a href="https://login.proxy.bib.uottawa.ca/login?url=http://www.elgaronline.com/view/9781849800983.xml">Elgar Online (Restricted to University of Ottawa)</a><br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-12-06T13:44:24Z2025-12-06T13:44:24Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>The social media strategist : build a successful program from the inside outent://SD_ILS/0/SD_ILS:509822025-12-06T13:44:24Z2025-12-06T13:44:24Zby Barger, Christopher.<br/>Format: Books<br/>Publication Date 2012<br/>Key concepts in sport managementent://SD_ILS/0/SD_ILS:515182025-12-06T13:44:24Z2025-12-06T13:44:24Zby Byers, Terri author.<br/>Format: Books<br/>Publication Date 2012<br/>The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadershipent://SD_ILS/0/SD_ILS:9232025-12-06T13:44:24Z2025-12-06T13:44:24Zby Gillis, Tamara L.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/644625775.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2011<br/>The Facebook era : tapping online social networks to market, sell, and innovateent://SD_ILS/0/SD_ILS:13792025-12-06T13:44:24Z2025-12-06T13:44:24Zby Shih, Clara Chung-wai.<br/>Format: Books<br/>Publication Date 2011<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-12-06T13:44:24Z2025-12-06T13:44:24Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-12-06T13:44:24Z2025-12-06T13:44:24Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Principles of business managementent://SD_ILS/0/SD_ILS:159342025-12-06T13:44:24Z2025-12-06T13:44:24Zby Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing : a complete guide in picturesent://SD_ILS/0/SD_ILS:200972025-12-06T13:44:24Z2025-12-06T13:44:24Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2011<br/>The visible hand : for a firm grip on organizational accountability, benchmarking, controlent://SD_ILS/0/SD_ILS:226422025-12-06T13:44:24Z2025-12-06T13:44:24Zby Barnett, Gavin.<br/>Format: Books<br/>Publication Date 2011<br/>Torkildsen's sport and leisure managementent://SD_ILS/0/SD_ILS:228342025-12-06T13:44:24Z2025-12-06T13:44:24Zby Taylor, Peter, 1949-<br/><a href="http://catalogue.londonmet.ac.uk/record=b1793328~S1">E-book</a>
<a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203877517">View this book online, via DawsonERA, both on- and off-campus</a>
<a href="http://lib.leeds.ac.uk/search/febook3266538">This title is also available as an eBook. Click here.</a>
<a href="http://lib.leeds.ac.uk/record=b3266538">This title is also available in print. Click here.</a><br/>Format: Books<br/>Publication Date 2011<br/>Brand managementent://SD_ILS/0/SD_ILS:452025-12-06T13:44:24Z2025-12-06T13:44:24Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>Tourism : concepts and practicesent://SD_ILS/0/SD_ILS:177912025-12-06T13:44:24Z2025-12-06T13:44:24Zby Walker, John R.<br/>Format: Books<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-12-06T13:44:24Z2025-12-06T13:44:24Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-12-06T13:44:24Z2025-12-06T13:44:24Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:431242025-12-06T13:44:24Z2025-12-06T13:44:24Zby Lancaster, Geoffrey, 1938-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-12-06T13:44:24Z2025-12-06T13:44:24Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>E-marketing : theory and applicationent://SD_ILS/0/SD_ILS:440802025-12-06T13:44:24Z2025-12-06T13:44:24Zby Dann, Stephen, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Social marketing : influencing behaviors for goodent://SD_ILS/0/SD_ILS:498132025-12-06T13:44:24Z2025-12-06T13:44:24Zby Lee, Nancy, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>Economics of farm management in a global settingent://SD_ILS/0/SD_ILS:440692025-12-06T13:44:24Z2025-12-06T13:44:24Zby Olson, Kent D.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing plans for service businesses : a complete guideent://SD_ILS/0/SD_ILS:458692025-12-06T13:44:24Z2025-12-06T13:44:24Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2011<br/>Hands-on social marketing : a step-by-step guide to designing change for goodent://SD_ILS/0/SD_ILS:467452025-12-06T13:44:24Z2025-12-06T13:44:24Zby Weinreich, Nedra Kline.<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of management and leadership in public healthent://SD_ILS/0/SD_ILS:469502025-12-06T13:44:24Z2025-12-06T13:44:24Zby Burke, Robert E.<br/>Format: Books<br/>Publication Date 2011<br/>Assessment and planning in health programsent://SD_ILS/0/SD_ILS:477022025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hodges, Bonni C.<br/>Format: Books<br/>Publication Date 2011<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:158982025-12-06T13:44:24Z2025-12-06T13:44:24Zby Shone, Anton.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:160082025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-12-06T13:44:24Z2025-12-06T13:44:24Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>International marketingent://SD_ILS/0/SD_ILS:176422025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cateora, Philip R., author.<br/>Format: Books<br/>Publication Date 2010<br/>Event management for tourism, cultural, business and sporting eventsent://SD_ILS/0/SD_ILS:221142025-12-06T13:44:24Z2025-12-06T13:44:24Zby Van der Wagen, Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-12-06T13:44:24Z2025-12-06T13:44:24Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Managing small business : an entrepreneurial emphasis.ent://SD_ILS/0/SD_ILS:5312025-12-06T13:44:24Z2025-12-06T13:44:24Zby Moore, Carlos W.<br/>Format: Books<br/>Publication Date 2010<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:15742025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Events management : a developmental and managerial approachent://SD_ILS/0/SD_ILS:19082025-12-06T13:44:24Z2025-12-06T13:44:24Zby Tassiopoulos, Dimitri.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-12-06T13:44:24Z2025-12-06T13:44:24Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-12-06T13:44:24Z2025-12-06T13:44:24Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:179662025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Event management : putting theory into practice : a South African approachent://SD_ILS/0/SD_ILS:225822025-12-06T13:44:24Z2025-12-06T13:44:24Zby Smit, Laricia.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Entrepreneurshipent://SD_ILS/0/SD_ILS:227892025-12-06T13:44:24Z2025-12-06T13:44:24Zby Stokes, David (David R.)<br/><a href="http://catalogue.londonmet.ac.uk/record=b1684792~S1">E-book</a><br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:228132025-12-06T13:44:24Z2025-12-06T13:44:24Zby Mullins, John W. (John Walker)<br/>Format: Books<br/>Publication Date 2010<br/>Strategic marketing management : a business process approachent://SD_ILS/0/SD_ILS:364792025-12-06T13:44:24Z2025-12-06T13:44:24Zby Moutinho, Luiz.<br/>Format: Books<br/>Publication Date 2010<br/>The new business road test : what entrepreneurs and executives should do before writing a business planent://SD_ILS/0/SD_ILS:423162025-12-06T13:44:24Z2025-12-06T13:44:24Zby Mullins, John W. (John Walker)<br/>Format: Books<br/>Publication Date 2010<br/>Competitive success : how branding adds valueent://SD_ILS/0/SD_ILS:411212025-12-06T13:44:24Z2025-12-06T13:44:24Zby Davis, John.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approachent://SD_ILS/0/SD_ILS:431182025-12-06T13:44:24Z2025-12-06T13:44:24Zby Neves, Marcos Fava.<br/>Format: Books<br/>Publication Date 2010<br/>Essential law for counsellors and psychotherapistsent://SD_ILS/0/SD_ILS:468512025-12-06T13:44:24Z2025-12-06T13:44:24Zby Mitchels, Barbara (Barbara M.)<br/>Format: Books<br/>Publication Date 2010<br/>Repositioning : marketing in an era of competition, change, and crisisent://SD_ILS/0/SD_ILS:414402025-12-06T13:44:24Z2025-12-06T13:44:24Zby Trout, Jack.<br/>Format: Books<br/>Publication Date 2010<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:432712025-12-06T13:44:24Z2025-12-06T13:44:24Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2010<br/>Social and behavioral foundations of public healthent://SD_ILS/0/SD_ILS:436542025-12-06T13:44:24Z2025-12-06T13:44:24Zby Coreil, Jeannine.<br/>Format: Books<br/>Publication Date 2010<br/>Principles and practice of social marketing : an international perspectiveent://SD_ILS/0/SD_ILS:441782025-12-06T13:44:24Z2025-12-06T13:44:24Zby Donovan, Rob, 1944-<br/>Format: Books<br/>Publication Date 2010<br/>Handbook on business information systemsent://SD_ILS/0/SD_ILS:469032025-12-06T13:44:24Z2025-12-06T13:44:24Zby Gunasekaran, A.<br/>Format: Books<br/>Publication Date 2010<br/>Mastering fashion marketingent://SD_ILS/0/SD_ILS:110862025-12-06T13:44:24Z2025-12-06T13:44:24Zby Jackson, Tim, 1963-<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>How to brand nations, cities and destinations : a planning book for place brandingent://SD_ILS/0/SD_ILS:375122025-12-06T13:44:24Z2025-12-06T13:44:24Zby Moilanen, Teemu, 1972-<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-12-06T13:44:24Z2025-12-06T13:44:24Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>E-businessent://SD_ILS/0/SD_ILS:214102025-12-06T13:44:24Z2025-12-06T13:44:24Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2009<br/>How to make it big as a consultantent://SD_ILS/0/SD_ILS:461302025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cohen, William A., 1937-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy1001/2008048569.html">http://www.loc.gov/catdir/toc/fy1001/2008048569.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:419232025-12-06T13:44:24Z2025-12-06T13:44:24Zby Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing research : a practical approachent://SD_ILS/0/SD_ILS:110822025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kolb, Bonita M.<br/>Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=435383">http://public.eblib.com/choice/publicfullrecord.aspx?p=435383</a>
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Sage Research Methods <a href="http://SRMO.sagepub.com/view/marketing-research/SAGE.xml">http://SRMO.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Publication Date 2008<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-12-06T13:44:24Z2025-12-06T13:44:24Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:167002025-12-06T13:44:24Z2025-12-06T13:44:24Zby Brink, A. (Annekie)<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Managing small business : an entrepreneurial emphasisent://SD_ILS/0/SD_ILS:197282025-12-06T13:44:24Z2025-12-06T13:44:24Zby Moore, Carlos W.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaudent://SD_ILS/0/SD_ILS:358042025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hooley, Graham J.<br/>Format: Books<br/>Publication Date 2008<br/>Creating market insight : how firms create value from market understandingent://SD_ILS/0/SD_ILS:370442025-12-06T13:44:24Z2025-12-06T13:44:24Zby Smith, Brian D. (Brian David), 1961-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0808/2008001326-d.html">http://www.loc.gov/catdir/enhancements/fy0808/2008001326-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2008001326-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2008001326-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Public relations for Asiaent://SD_ILS/0/SD_ILS:375472025-12-06T13:44:24Z2025-12-06T13:44:24Zby Morris, Trevor.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802025-12-06T13:44:24Z2025-12-06T13:44:24Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-12-06T13:44:24Z2025-12-06T13:44:24Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-12-06T13:44:24Z2025-12-06T13:44:24Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:166872025-12-06T13:44:24Z2025-12-06T13:44:24Zby Mullins, John W. (John Walker)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The I/O consultant : advice and insights for building a successful careerent://SD_ILS/0/SD_ILS:396972025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hedge, Jerry W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip085/2007047615.html">http://www.loc.gov/catdir/toc/ecip085/2007047615.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Managing children's services in the public libraryent://SD_ILS/0/SD_ILS:479912025-12-06T13:44:24Z2025-12-06T13:44:24Zby Fasick, Adele M.<br/>Format: Books<br/>Publication Date 2008<br/>Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcastent://SD_ILS/0/SD_ILS:414252025-12-06T13:44:24Z2025-12-06T13:44:24Zby Geoghegan, Michael W. (Michael Woodland), 1968-<br/>Format: Books<br/>Publication Date 2008<br/>Public relations for the new Europeent://SD_ILS/0/SD_ILS:496262025-12-06T13:44:24Z2025-12-06T13:44:24Zby Morris, Trevor.<br/>Format: Books<br/>Publication Date 2008<br/>Measuring marketing : 103 key metrics every marketer needsent://SD_ILS/0/SD_ILS:57062025-12-06T13:44:24Z2025-12-06T13:44:24Zby Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>International marketingent://SD_ILS/0/SD_ILS:90472025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kleindl, Brad Alan, 1955-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:163942025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>International marketingent://SD_ILS/0/SD_ILS:166912025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cateora, Philip R.<br/><a href="http://www.mhhe.com/cateora13e">Digital material</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Media, marketing and advertising directory 2008ent://SD_ILS/0/SD_ILS:185172025-12-06T13:44:24Z2025-12-06T13:44:24Zby Daily Sun (Newspaper)<br/>Format: Books<br/>Publication Date 2007<br/>Supply chain management : strategy, planning, and operationent://SD_ILS/0/SD_ILS:320042025-12-06T13:44:24Z2025-12-06T13:44:24Zby Chopra, Sunil, 1960-<br/>Format: Books<br/>Publication Date 2007<br/>The user is always right : a practical guide to creating and using personas for the Webent://SD_ILS/0/SD_ILS:338222025-12-06T13:44:24Z2025-12-06T13:44:24Zby Mulder, Steve, 1968-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0704/2006299390.html">http://www.loc.gov/catdir/toc/fy0704/2006299390.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Handbook of marketing research methodologies for hospitality and tourisment://SD_ILS/0/SD_ILS:348132025-12-06T13:44:24Z2025-12-06T13:44:24Zby Nykiel, Ronald A.<br/><a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">Related electronic resource</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">http://www.loc.gov/catdir/toc/ecip072/2006034083.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-12-06T13:44:24Z2025-12-06T13:44:24Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-12-06T13:44:24Z2025-12-06T13:44:24Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:27722025-12-06T13:44:24Z2025-12-06T13:44:24Zby Du Toit, G. S. (Gawie S.)<br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:71422025-12-06T13:44:24Z2025-12-06T13:44:24Zby Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:342102025-12-06T13:44:24Z2025-12-06T13:44:24Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2007<br/>Fundamentals of selling : customers for life through serviceent://SD_ILS/0/SD_ILS:115602025-12-06T13:44:24Z2025-12-06T13:44:24Zby Futrell, Charles.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:126062025-12-06T13:44:24Z2025-12-06T13:44:24Zby Walker, Orville C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Small business management : an entrepreneur's guidebookent://SD_ILS/0/SD_ILS:197352025-12-06T13:44:24Z2025-12-06T13:44:24Zby Megginson, Leon C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014177431&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014177431&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The persona lifecycle : keeping people in mind throughout product designent://SD_ILS/0/SD_ILS:320172025-12-06T13:44:24Z2025-12-06T13:44:24Zby Pruitt, John.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip066/2006000795.html">http://www.loc.gov/catdir/toc/ecip066/2006000795.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketers toolkit : the 10 strategies you need to succeed.ent://SD_ILS/0/SD_ILS:321442025-12-06T13:44:24Z2025-12-06T13:44:24Zby Harvard Business School.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020520.html">http://www.loc.gov/catdir/toc/ecip0516/2005020520.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Identity and strategy : how individual visions enable the design of a market strategy that worksent://SD_ILS/0/SD_ILS:324682025-12-06T13:44:24Z2025-12-06T13:44:24Zby Rughase, Olaf G., 1968-<br/>Format: Books<br/>Publication Date 2006<br/>Strategic management : global cultural perspectives for profit and non-profit organizationsent://SD_ILS/0/SD_ILS:347432025-12-06T13:44:24Z2025-12-06T13:44:24Zby Katsioloudes, Marios I.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0632/2005024536-d.html">http://www.loc.gov/catdir/enhancements/fy0632/2005024536-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Scenarios in marketing : from vision to decisionent://SD_ILS/0/SD_ILS:358532025-12-06T13:44:24Z2025-12-06T13:44:24Zby Ringland, Gill.<br/><a href="http://www.loc.gov/catdir/toc/ecip0617/2006020354.html">Table of contents only</a><br/>Format: Books<br/>Publication Date 2006<br/>Strategic database marketingent://SD_ILS/0/SD_ILS:375812025-12-06T13:44:24Z2025-12-06T13:44:24Zby Hughes, Arthur Middleton.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip059/2005006389.html">http://www.loc.gov/catdir/toc/ecip059/2005006389.html</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-12-06T13:44:24Z2025-12-06T13:44:24Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Managing sport facilities and major eventsent://SD_ILS/0/SD_ILS:83432025-12-06T13:44:24Z2025-12-06T13:44:24Zby Westerbeek, Hans.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html">http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The brand gap : how to bridge the distance between business strategy and design : a whiteboard overviewent://SD_ILS/0/SD_ILS:100952025-12-06T13:44:24Z2025-12-06T13:44:24Zby Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html">http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format: Books<br/>Publication Date 2006<br/>Public relations disasters : talespin--inside stories and lessons learntent://SD_ILS/0/SD_ILS:113742025-12-06T13:44:24Z2025-12-06T13:44:24Zby McCusker, Gerry, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html">http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-12-06T13:44:24Z2025-12-06T13:44:24Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Strategic marketingent://SD_ILS/0/SD_ILS:166892025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-12-06T13:44:24Z2025-12-06T13:44:24Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Introduction to clothing manufactureent://SD_ILS/0/SD_ILS:168412025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cooklin, Gerry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html">http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Small business management and entrepreneurshipent://SD_ILS/0/SD_ILS:178852025-12-06T13:44:24Z2025-12-06T13:44:24Zby Stokes, David (David R.)<br/>Format: Books<br/>Publication Date 2006<br/>The manager's guide to competitive marketing strategiesent://SD_ILS/0/SD_ILS:196992025-12-06T13:44:24Z2025-12-06T13:44:24Zby Paley, Norton<br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-12-06T13:44:24Z2025-12-06T13:44:24Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Creating a winning E-businessent://SD_ILS/0/SD_ILS:228022025-12-06T13:44:24Z2025-12-06T13:44:24Zby Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Converting customer value : from retention to profitent://SD_ILS/0/SD_ILS:310962025-12-06T13:44:24Z2025-12-06T13:44:24Zby Murphy, John A., 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0515/2005020017.html">http://www.loc.gov/catdir/toc/ecip0515/2005020017.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising campaign strategy : a guide to marketing communication plansent://SD_ILS/0/SD_ILS:313722025-12-06T13:44:24Z2025-12-06T13:44:24Zby Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Business applications and computational intelligenceent://SD_ILS/0/SD_ILS:314172025-12-06T13:44:24Z2025-12-06T13:44:24Zby Voges, Kevin, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>An introduction to market and social research : planning and using research tools and techniquesent://SD_ILS/0/SD_ILS:335642025-12-06T13:44:24Z2025-12-06T13:44:24Zby Adams, Karen.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0617/2006023957.html">http://www.loc.gov/catdir/toc/ecip0617/2006023957.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Strategic management : global cultural perspectives for profit and non-profit organizationsent://SD_ILS/0/SD_ILS:342122025-12-06T13:44:24Z2025-12-06T13:44:24Zby Katsioloudes, Marios I.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0518/2005024536.html">http://www.loc.gov/catdir/toc/ecip0518/2005024536.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0646/2005024536-d.html">http://www.loc.gov/catdir/enhancements/fy0646/2005024536-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Tourism : a modern synthesisent://SD_ILS/0/SD_ILS:571312025-12-06T13:44:24Z2025-12-06T13:44:24Zby Page, Stephen, 1963- author.<br/>Format: Books<br/>Publication Date 2006<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-12-06T13:44:24Z2025-12-06T13:44:24Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:123102025-12-06T13:44:24Z2025-12-06T13:44:24Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2005<br/>Event management : a professional and developmental approachent://SD_ILS/0/SD_ILS:159532025-12-06T13:44:24Z2025-12-06T13:44:24Zby Damster, Greg.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing payback : is your marketing profitable?ent://SD_ILS/0/SD_ILS:163932025-12-06T13:44:24Z2025-12-06T13:44:24Zby Shaw, Robert, 1950-<br/>Format: Books<br/>Publication Date 2005<br/>Global marketing management : changes, challenges and new strategiesent://SD_ILS/0/SD_ILS:165242025-12-06T13:44:24Z2025-12-06T13:44:24Zby Lee, Kiefer.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html">http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>International marketingent://SD_ILS/0/SD_ILS:165542025-12-06T13:44:24Z2025-12-06T13:44:24Zby Cateora, Philip R.<br/>Format: Electronic Resources<br/>Publication Date 2005<br/>Essentials of entrepreneurship and small business managementent://SD_ILS/0/SD_ILS:166792025-12-06T13:44:24Z2025-12-06T13:44:24Zby Zimmerer, Thomas.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy044/2003065602.html">http://catdir.loc.gov/catdir/toc/fy044/2003065602.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2005<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:166992025-12-06T13:44:24Z2025-12-06T13:44:24Zby Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Simple solutions to effective marketingent://SD_ILS/0/SD_ILS:301012025-12-06T13:44:24Z2025-12-06T13:44:24Zby Perrett, Dianne.<br/>Format: Books<br/>Publication Date 2005<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-12-06T13:44:24Z2025-12-06T13:44:24Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Strategic marketing managementent://SD_ILS/0/SD_ILS:65642025-12-06T13:44:24Z2025-12-06T13:44:24Zby Parry, Mark E. (Mark Edward), 1957-<br/>Format: Books<br/>Publication Date 2005 2001<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:115282025-12-06T13:44:24Z2025-12-06T13:44:24Zby Shank, Matthew D.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing strategyent://SD_ILS/0/SD_ILS:162022025-12-06T13:44:24Z2025-12-06T13:44:24Zby Walker, Orville C.<br/>Format: Books<br/>Publication Date 2005<br/>Strategy bites back : it is a lot more, and less, than you ever imagined--ent://SD_ILS/0/SD_ILS:168852025-12-06T13:44:24Z2025-12-06T13:44:24Zby Mintzberg, Henry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014741309&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004059515.html">http://catdir.loc.gov/catdir/toc/fy054/2004059515.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2005<br/>Market-based management : strategies for growing customer value and profitabilityent://SD_ILS/0/SD_ILS:199132025-12-06T13:44:24Z2025-12-06T13:44:24Zby Best, Roger J.<br/>Format: Books<br/>Publication Date 2005<br/>Strategic marketing decisions in global marketsent://SD_ILS/0/SD_ILS:292352025-12-06T13:44:24Z2025-12-06T13:44:24Zby Doole, Isobel.<br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-12-06T13:44:24Z2025-12-06T13:44:24Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>