Search Results for Marketing -- Planning. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bPlanning.$0026ps$003d300$0026isd$003dtrue?dt=list 2025-11-10T06:40:22Z Marketing planning &amp; strategy ent://SD_ILS/0/SD_ILS:13842 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Jain, Subhash C., 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Strategic marketing planning ent://SD_ILS/0/SD_ILS:51039 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Gilligan, Colin.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing Planning &amp; Strategy ent://SD_ILS/0/SD_ILS:2270 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Jain, Subhash C<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Strategic marketing planning ent://SD_ILS/0/SD_ILS:37165 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Reed, Peter W., 1944-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing planning for services ent://SD_ILS/0/SD_ILS:40742 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Analysis for marketing planning ent://SD_ILS/0/SD_ILS:30103 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Lehmann, Donald R.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing planning and strategy ent://SD_ILS/0/SD_ILS:2633 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Jain,Subbash.C<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Directional / strategic marketing planning ent://SD_ILS/0/SD_ILS:19724 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Van Rensburg, D. B. J. (David Benjamin Janse)<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing : planning and strategy ent://SD_ILS/0/SD_ILS:23381 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Reed, Peter W., 1944-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Digital marketing : strategy, planning &amp; disruption. ent://SD_ILS/0/SD_ILS:59390 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hanlon, Annmarie.<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2023<br/> Strategic marketing : decision making &amp; planning ent://SD_ILS/0/SD_ILS:22678 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Reed, Peter.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Strategic marketing : planning and control ent://SD_ILS/0/SD_ILS:36114 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Drummond, Graeme.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Digital marketing : strategic planning &amp; integration ent://SD_ILS/0/SD_ILS:56809 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hanlon, Annmarie, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022&#160;2019<br/> Essential guide to marketing planning ent://SD_ILS/0/SD_ILS:57389 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Wood, Marian Burk, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Digital marketing : strategic planning &amp; integration ent://SD_ILS/0/SD_ILS:22390 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hanlon, Annmarie, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Marketing communications management : analysis, planning, implementation ent://SD_ILS/0/SD_ILS:54031 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Copley, Paul, 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing planning : strategy, environment and context ent://SD_ILS/0/SD_ILS:42098 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Blythe, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Strategic marketing : decision making and planning ent://SD_ILS/0/SD_ILS:43930 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Reed, Peter W., 1944-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Strategic marketing management : planning and control ent://SD_ILS/0/SD_ILS:26057 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Meek, Helen.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing strategy : planning and implementation ent://SD_ILS/0/SD_ILS:16201 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Walker, Orville C.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing management : a strategic planning approach ent://SD_ILS/0/SD_ILS:6310 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Buell, Victor P.<br/>Format:&#160;Books<br/>Publication Date&#160;1984<br/> Marketing management : analysis, planning, and control ent://SD_ILS/0/SD_ILS:2113 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1980<br/> Basic marketing : a marketing strategy planning approach ent://SD_ILS/0/SD_ILS:17640 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Perreault, William D.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing management : analysis, planning, implementation, and control ent://SD_ILS/0/SD_ILS:2980 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Marketing management : analysis, planning, implementation, and control ent://SD_ILS/0/SD_ILS:14566 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006872586&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006872586&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006236401.pdf">http://www.gbv.de/dms/hbz/toc/ht006236401.pdf</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1216066&custom%5Fatt%5F2=simple%5Fviewer">Marketing management</a><br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Marketing tourism destinations : a strategic planning approach ent://SD_ILS/0/SD_ILS:57132 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Heath, Ernie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/91033980.html">http://catdir.loc.gov/catdir/toc/onix02/91033980.html</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004301986.PDF">http://www.gbv.de/dms/hbz/toc/ht004301986.PDF</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html">http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/91033980.html">http://catdir.loc.gov/catdir/description/wiley032/91033980.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Marketing management : analysis, planning, implementation, and control ent://SD_ILS/0/SD_ILS:14860 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kotler, Philip.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003857318.PDF">http://www.gbv.de/dms/hbz/toc/ht003857318.PDF</a><br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Marketing management : analysis, planning, implementation, and control ent://SD_ILS/0/SD_ILS:11301 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780135561508.pdf">http://www.gbv.de/dms/bowker/toc/9780135561508.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1988<br/> Emarketing excellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:51028 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives ent://SD_ILS/0/SD_ILS:14473 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hatton, Angela.<br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1996<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:57243 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:20590 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> EMarketing eXcellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:13220 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Malcolm McDonald on marketing planning : understanding marketing plans and strategy ent://SD_ILS/0/SD_ILS:34927 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007037090.html">http://www.loc.gov/catdir/toc/fy0803/2007037090.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008&#160;2007&#160;2002<br/> Marketing engineering : computer-assisted marketing analysis and planning ent://SD_ILS/0/SD_ILS:28921 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Lilien, Gary L., 1946-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Creating customer value through strategic marketing planning : a management approach ent://SD_ILS/0/SD_ILS:24503 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Nijssen, E. J. (Edwin Jacob), 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Successful marketing communications : a practical guide to planning and implementation ent://SD_ILS/0/SD_ILS:24693 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Ace, Cathy.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> A passion for planning : financials, operations, marketing, management, and ethics ent://SD_ILS/0/SD_ILS:23893 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Vega, Gina.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Definitive guide to marketing planning : the fast track ent://SD_ILS/0/SD_ILS:4675 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hatton, Angela<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing plans for service businesses : a complete guide ent://SD_ILS/0/SD_ILS:32153 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Digital branding : how to successfully build and measure a brand online ent://SD_ILS/0/SD_ILS:59340 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:59229 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Mulder, D. (Dalm&eacute;)<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Digital marketing: Trends and Developments ent://SD_ILS/0/SD_ILS:57935 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Yathika, Gowpall<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:57955 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Introduction to sport marketing ent://SD_ILS/0/SD_ILS:57964 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Smith, Aaron, 1972- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing strategy &amp; management ent://SD_ILS/0/SD_ILS:57379 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Phillips, Diane M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Strategic market management ent://SD_ILS/0/SD_ILS:57858 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Aaker, David A., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:57873 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Erasmus, Barney, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing. ent://SD_ILS/0/SD_ILS:57406 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Barlow, DH<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:59469 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kelley, Larry D., 1955- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing ent://SD_ILS/0/SD_ILS:56956 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Chaffey, Dave 1963- VerfasserIn.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Event management : a professional and developmental approach ent://SD_ILS/0/SD_ILS:56989 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Tassiopoulos, Dimitri.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Principles of business management ent://SD_ILS/0/SD_ILS:56794 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Strydom, J. W. (Johan Wilhelm), 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022&#160;2018<br/> Brand metrics measuring brand efficacy along the customer journey ent://SD_ILS/0/SD_ILS:57210 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kall, Jacek VerfasserIn.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Strategic marketing : creating competitive advantage. ent://SD_ILS/0/SD_ILS:57404 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;West, Douglas C., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement ent://SD_ILS/0/SD_ILS:57749 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Rowles, Daniel, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:56226 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Social media marketing ent://SD_ILS/0/SD_ILS:56518 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> MARKETING TOURISM AND HOSPITALITY : concepts and cases. ent://SD_ILS/0/SD_ILS:56552 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;GEORGE, RICHARD.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:56840 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Berndt, A<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Public Relations: principles and practice ent://SD_ILS/0/SD_ILS:6008 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of sport management ent://SD_ILS/0/SD_ILS:56361 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Rudansky-Kloppers, Sharon.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Advertising &amp; promotion ent://SD_ILS/0/SD_ILS:57400 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Entrepreneurship : the practice and mindset ent://SD_ILS/0/SD_ILS:57060 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Neck, Heidi M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> The content marketing handbook : how to double the results of your marketing campaigns ent://SD_ILS/0/SD_ILS:57902 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Strategic social marketing : for behaviour &amp; social change ent://SD_ILS/0/SD_ILS:55484 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;French, Jeff, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Digital PR ent://SD_ILS/0/SD_ILS:56015 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Whatmough, Danny, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:56577 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Schiffman, Leon G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Supply chain management : strategy, planning and operation ent://SD_ILS/0/SD_ILS:57388 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Chopra, Sunil, 1960- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:22303 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;George, Richard, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Principles of business management ent://SD_ILS/0/SD_ILS:54917 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Strydom, J. W. (Johan Wilhelm), 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Strategic integrated marketing communications ent://SD_ILS/0/SD_ILS:55243 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Digital marketing analytics : making sense of consumer data in a digital world ent://SD_ILS/0/SD_ILS:56849 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hemann, Chuck, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:21437 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Events management : an introduction ent://SD_ILS/0/SD_ILS:21637 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Bladen, Charles, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Social media marketing ent://SD_ILS/0/SD_ILS:22097 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Relationship marketing and customer relationship management ent://SD_ILS/0/SD_ILS:22448 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Roberts-Lombard, Mornay, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:21097 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:55789 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Introduction to business management : fresh perspectives ent://SD_ILS/0/SD_ILS:21256 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Alsemgeest, Liezel.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:21378 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Small business management : launching and growing entrepreneurial ventures ent://SD_ILS/0/SD_ILS:22262 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Exploring public relations : global strategic communication ent://SD_ILS/0/SD_ILS:22381 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Tench, Ralph, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> MKTG 10 ent://SD_ILS/0/SD_ILS:55524 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Lamb, Charles W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Supply chain management : strategy, planning, and operation ent://SD_ILS/0/SD_ILS:15860 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Chopra, Sunil, 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Social marketing : influencing behaviors for good ent://SD_ILS/0/SD_ILS:54078 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Foodservice management : principles and practices ent://SD_ILS/0/SD_ILS:57136 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Payne-Palacio, June, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Context planning and channel innovation : reading pack ent://SD_ILS/0/SD_ILS:17920 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Strategic integrated communication ent://SD_ILS/0/SD_ILS:156 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Business cases ent://SD_ILS/0/SD_ILS:1301 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Rudansky-Kloppers, Sharon, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Planning and managing public relations campaigns : a strategic approach ent://SD_ILS/0/SD_ILS:2014 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Gregory, Anne, 1953- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Principles of sport management ent://SD_ILS/0/SD_ILS:17784 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Rudansky-Kloppers, Sharon.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Introduction to retailing ent://SD_ILS/0/SD_ILS:17817 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Erdis, Cindy, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Context planning and channel innovation : reading pack ent://SD_ILS/0/SD_ILS:18759 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Project management for supplier organizations : harmonising the project owner to supplier relationship ent://SD_ILS/0/SD_ILS:53029 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Taggart, Adrian.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Health education : creating strategies for school and community health ent://SD_ILS/0/SD_ILS:53046 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Gilbert, Glen G. (Glen Gordon), 1946- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Strategic social marketing ent://SD_ILS/0/SD_ILS:54026 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;French, Jeff author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising &amp;amp; promotion. ent://SD_ILS/0/SD_ILS:54043 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Social media marketing : theories &amp;amp; applications ent://SD_ILS/0/SD_ILS:54050 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Dahl, Stephan, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Dynamics of entrepreneurship ent://SD_ILS/0/SD_ILS:56623 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Booysen, Karen.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing management ent://SD_ILS/0/SD_ILS:21920 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Marshall, Greg W.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Principles of business management ent://SD_ILS/0/SD_ILS:22689 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Strydom, J. W. (Johan Wilhelm), 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Entrepreneurship and effective small business management ent://SD_ILS/0/SD_ILS:22629 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Scarborough, Norman M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:224 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The media handbook : a complete guide to advertising media selection, planning, research, and buying ent://SD_ILS/0/SD_ILS:2418 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Katz, Helen E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Fundamentals of selling : customers for life through service ent://SD_ILS/0/SD_ILS:10813 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Futrell, Charles.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising and sales promotion ent://SD_ILS/0/SD_ILS:18018 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:20401 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Wiid, Jan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare ent://SD_ILS/0/SD_ILS:50945 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hyslop, Maitland, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Small business management : launching &amp;amp; growing entrepreneurial ventures ent://SD_ILS/0/SD_ILS:51107 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Longenecker, Justin G. (Justin Gooderl), 1917-2005 author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Services marketing : an interactive approach ent://SD_ILS/0/SD_ILS:50985 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Fisk, Raymond P.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Business transformation : a roadmap for maximizing organizational insights ent://SD_ILS/0/SD_ILS:51231 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Zeid, Aiman, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The marketing plan handbook ent://SD_ILS/0/SD_ILS:51828 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Wood, Marian Burk, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Foodservice management : principles and practices ent://SD_ILS/0/SD_ILS:57178 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Payne-Palacio, June.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:1071 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:2380 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Strategic marketing : theory and aplication for competitive advantage ent://SD_ILS/0/SD_ILS:9778 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Venter, Peet.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Relationship marketing and customer relationship management ent://SD_ILS/0/SD_ILS:21965 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Brink, A. (Annekie)<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising ent://SD_ILS/0/SD_ILS:22815 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Rowles, Daniel.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Tourism : a modern synthesis ent://SD_ILS/0/SD_ILS:55791 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Page, Stephen, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:185 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:2187 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Shone, Anton, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:15597 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Erasmus, Barney.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Supply chain management : strategy, planning, and operation ent://SD_ILS/0/SD_ILS:15851 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Chopra, Sunil, 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2012<br/> Marketing ent://SD_ILS/0/SD_ILS:49697 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kotler, Philip, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing strategy : the thinking involved ent://SD_ILS/0/SD_ILS:49809 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hill, Mark E., 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:50328 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Blythe, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Thought leadership : prompting businesses to think and learn ent://SD_ILS/0/SD_ILS:50591 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Young, Laurie, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Music business handbook and career guide ent://SD_ILS/0/SD_ILS:51516 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Baskerville, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:52686 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Brassington, Frances.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Health behavior theory for public health : principles, foundations, and applications ent://SD_ILS/0/SD_ILS:49199 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;DiClemente, Ralph J.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results ent://SD_ILS/0/SD_ILS:49733 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Grow the core : a practical workout to grow your core brand and business ent://SD_ILS/0/SD_ILS:49934 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Taylor, David, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing database analytics : transforming data for competitive advantage ent://SD_ILS/0/SD_ILS:50113 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Banasiewicz, Andrew D.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing essentials ent://SD_ILS/0/SD_ILS:50679 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:50984 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cravens, David W.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Sports marketing : creating long term value ent://SD_ILS/0/SD_ILS:51691 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Davis, John A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Community nutrition : planning health promotion and disease prevention ent://SD_ILS/0/SD_ILS:51604 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Nnakwe, Nweze Eunice.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Introduction to consumer behaviour ent://SD_ILS/0/SD_ILS:51788 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Joubert, Johan Pierre Retief, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Crafting and executing strategy : the quest for competitive advantage : concepts and cases ent://SD_ILS/0/SD_ILS:53160 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Thompson, Arthur A., 1940- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Foodservice management fundamentals ent://SD_ILS/0/SD_ILS:57954 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Reynolds, Dennis E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:9786 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Shone, Anton.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> International marketing ent://SD_ILS/0/SD_ILS:22679 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Media planning &amp; buying in the 21st century ent://SD_ILS/0/SD_ILS:22825 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Geskey, Ronald D.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Concepts in enterprise resource planning ent://SD_ILS/0/SD_ILS:55872 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Monk, Ellen F.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Managing small business : an entrepreneurial emphasis ent://SD_ILS/0/SD_ILS:541 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Petty, J. William, 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:2077 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing plans : a complete guide in pictures ent://SD_ILS/0/SD_ILS:2246 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Event management : putting theory into practice : a South African approach ent://SD_ILS/0/SD_ILS:15634 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Smit, Laricia.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Introduction to business management : fresh perspectives ent://SD_ILS/0/SD_ILS:16050 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Botha, Stephn&eacute;.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Breakthrough marketing plans : how to stop wasting time and start driving growth ent://SD_ILS/0/SD_ILS:49065 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Calkins, Tim.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Digital marketing : strategy, implementation and practice ent://SD_ILS/0/SD_ILS:49689 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:49699 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012&#160;2011<br/> Key concepts in sport management ent://SD_ILS/0/SD_ILS:51518 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Byers, Terri author.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The handbook of strategic public relations and integrated communications ent://SD_ILS/0/SD_ILS:48502 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Caywood, Clarke L., 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Handbook of marketing strategy ent://SD_ILS/0/SD_ILS:49032 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Shankar, Venkatesh, 1962-<br/><a href="https://login.proxy.bib.uottawa.ca/login?url=http://www.elgaronline.com/view/9781849800983.xml">Elgar Online (Restricted to University of Ottawa)</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The social media strategist : build a successful program from the inside out ent://SD_ILS/0/SD_ILS:50982 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Barger, Christopher.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand management : Principles and Practices ent://SD_ILS/0/SD_ILS:53504 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing concepts and strategies ent://SD_ILS/0/SD_ILS:20538 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand management ent://SD_ILS/0/SD_ILS:45 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Klopper, H. B., 1974-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The Facebook era : tapping online social networks to market, sell, and innovate ent://SD_ILS/0/SD_ILS:1379 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Shih, Clara Chung-wai.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:3267 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2011&#160;2010<br/> Principles of business management ent://SD_ILS/0/SD_ILS:15934 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Tourism : concepts and practices ent://SD_ILS/0/SD_ILS:17791 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Walker, John R.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing : a complete guide in pictures ent://SD_ILS/0/SD_ILS:20097 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing plans for service businesses : a complete guide ent://SD_ILS/0/SD_ILS:45869 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Essentials of management and leadership in public health ent://SD_ILS/0/SD_ILS:46950 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Burke, Robert E.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Social marketing : influencing behaviors for good ent://SD_ILS/0/SD_ILS:49813 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Lee, Nancy, 1932-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Essentials of marketing management ent://SD_ILS/0/SD_ILS:43124 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Lancaster, Geoffrey, 1938-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Economics of farm management in a global setting ent://SD_ILS/0/SD_ILS:44069 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Olson, Kent D.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> E-marketing : theory and application ent://SD_ILS/0/SD_ILS:44080 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Dann, Stephen, 1973-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Hands-on social marketing : a step-by-step guide to designing change for good ent://SD_ILS/0/SD_ILS:46745 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Weinreich, Nedra Kline.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing communications : integrating offline and online with social media ent://SD_ILS/0/SD_ILS:47025 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Smith, P. R. (Paul Russell), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Assessment and planning in health programs ent://SD_ILS/0/SD_ILS:47702 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hodges, Bonni C.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership ent://SD_ILS/0/SD_ILS:923 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Gillis, Tamara L.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/644625775.pdf">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The visible hand : for a firm grip on organizational accountability, benchmarking, control ent://SD_ILS/0/SD_ILS:22642 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Barnett, Gavin.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing ent://SD_ILS/0/SD_ILS:22799 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Baines, Paul, 1973-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:22812 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Torkildsen's sport and leisure management ent://SD_ILS/0/SD_ILS:22834 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Taylor, Peter, 1949-<br/><a href="http://catalogue.londonmet.ac.uk/record=b1793328~S1">E-book</a> <a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203877517">View this book online, via DawsonERA, both on- and off-campus</a> <a href="http://lib.leeds.ac.uk/search/febook3266538">This title is also available as an eBook. Click here.</a> <a href="http://lib.leeds.ac.uk/record=b3266538">This title is also available in print. Click here.</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Managing small business : an entrepreneurial emphasis. ent://SD_ILS/0/SD_ILS:531 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Moore, Carlos W.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:1574 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:15898 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Shone, Anton.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:16008 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing communications : a brand narrative approach ent://SD_ILS/0/SD_ILS:16796 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Dahl&eacute;n, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> International marketing ent://SD_ILS/0/SD_ILS:17642 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cateora, Philip R., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:17966 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Event management : putting theory into practice : a South African approach ent://SD_ILS/0/SD_ILS:22582 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Smit, Laricia.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Hospitality business development ent://SD_ILS/0/SD_ILS:22608 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hassanien, Ahmed.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2010<br/> Strategic marketing management : a business process approach ent://SD_ILS/0/SD_ILS:36479 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Moutinho, Luiz.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The new business road test : what entrepreneurs and executives should do before writing a business plan ent://SD_ILS/0/SD_ILS:42316 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Mullins, John W. (John Walker)<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach ent://SD_ILS/0/SD_ILS:43118 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Neves, Marcos Fava.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles and practice of social marketing : an international perspective ent://SD_ILS/0/SD_ILS:44178 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Donovan, Rob, 1944-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Essential law for counsellors and psychotherapists ent://SD_ILS/0/SD_ILS:46851 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Mitchels, Barbara (Barbara M.)<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Competitive success : how branding adds value ent://SD_ILS/0/SD_ILS:41121 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Davis, John.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Repositioning : marketing in an era of competition, change, and crisis ent://SD_ILS/0/SD_ILS:41440 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Trout, Jack.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The media handbook : a complete guide to advertising media selection, planning, research, and buying ent://SD_ILS/0/SD_ILS:43271 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Katz, Helen E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social and behavioral foundations of public health ent://SD_ILS/0/SD_ILS:43654 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Coreil, Jeannine.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Handbook on business information systems ent://SD_ILS/0/SD_ILS:46903 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Gunasekaran, A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Events management : a developmental and managerial approach ent://SD_ILS/0/SD_ILS:1908 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Tassiopoulos, Dimitri.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Event management for tourism, cultural, business and sporting events ent://SD_ILS/0/SD_ILS:22114 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Van der Wagen, Lynn.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Entrepreneurship ent://SD_ILS/0/SD_ILS:22789 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Stokes, David (David R.)<br/><a href="http://catalogue.londonmet.ac.uk/record=b1684792~S1">E-book</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing management : a strategic decision-making approach ent://SD_ILS/0/SD_ILS:22813 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Mullins, John W. (John Walker)<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Mastering fashion marketing ent://SD_ILS/0/SD_ILS:11086 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Jackson, Tim, 1963-<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> How to brand nations, cities and destinations : a planning book for place branding ent://SD_ILS/0/SD_ILS:37512 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Moilanen, Teemu, 1972-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> How to make it big as a consultant ent://SD_ILS/0/SD_ILS:46130 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cohen, William A., 1937-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy1001/2008048569.html">http://www.loc.gov/catdir/toc/fy1001/2008048569.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:41923 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:338 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> E-business ent://SD_ILS/0/SD_ILS:21410 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Schneider, Gary P., 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic sports event management ent://SD_ILS/0/SD_ILS:22833 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Masterman, Guy.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing research : a practical approach ent://SD_ILS/0/SD_ILS:11082 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kolb, Bonita M.<br/>Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=435383">http://public.eblib.com/choice/publicfullrecord.aspx?p=435383</a> ebrary <a href="http://site.ebrary.com/id/10298640">http://site.ebrary.com/id/10298640</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=283535">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=283535</a> MyiLibrary <a href="http://www.myilibrary.com?id=211926">http://www.myilibrary.com?id=211926</a> Sage Research Methods <a href="http://SRMO.sagepub.com/view/marketing-research/SAGE.xml">http://SRMO.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Managing small business : an entrepreneurial emphasis ent://SD_ILS/0/SD_ILS:19728 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Moore, Carlos W.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud ent://SD_ILS/0/SD_ILS:35804 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hooley, Graham J.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Creating market insight : how firms create value from market understanding ent://SD_ILS/0/SD_ILS:37044 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Smith, Brian D. (Brian David), 1961-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0808/2008001326-d.html">http://www.loc.gov/catdir/enhancements/fy0808/2008001326-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2008001326-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2008001326-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Public relations for Asia ent://SD_ILS/0/SD_ILS:37547 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Morris, Trevor.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The I/O consultant : advice and insights for building a successful career ent://SD_ILS/0/SD_ILS:39697 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hedge, Jerry W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip085/2007047615.html">http://www.loc.gov/catdir/toc/ecip085/2007047615.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Managing children's services in the public library ent://SD_ILS/0/SD_ILS:47991 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Fasick, Adele M.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Public relations for the new Europe ent://SD_ILS/0/SD_ILS:49626 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Morris, Trevor.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast ent://SD_ILS/0/SD_ILS:41425 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Geoghegan, Michael W. (Michael Woodland), 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:1680 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing management : a strategic decision-making approach ent://SD_ILS/0/SD_ILS:16687 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Mullins, John W. (John Walker)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Relationship marketing and customer relationship management ent://SD_ILS/0/SD_ILS:16700 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Brink, A. (Annekie)<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:2772 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Du Toit, G. S. (Gawie S.)<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> International marketing ent://SD_ILS/0/SD_ILS:9047 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kleindl, Brad Alan, 1955-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The user is always right : a practical guide to creating and using personas for the Web ent://SD_ILS/0/SD_ILS:33822 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Mulder, Steve, 1968-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0704/2006299390.html">http://www.loc.gov/catdir/toc/fy0704/2006299390.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Supply chain management : strategy, planning, and operation ent://SD_ILS/0/SD_ILS:32004 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Chopra, Sunil, 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:34210 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Handbook of marketing research methodologies for hospitality and tourism ent://SD_ILS/0/SD_ILS:34813 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Nykiel, Ronald A.<br/><a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">Related electronic resource</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">http://www.loc.gov/catdir/toc/ecip072/2006034083.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing ent://SD_ILS/0/SD_ILS:521 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Etzel, Michael J.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> Measuring marketing : 103 key metrics every marketer needs ent://SD_ILS/0/SD_ILS:5706 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing research : tools &amp; techniques ent://SD_ILS/0/SD_ILS:7142 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007&#160;2006<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:16394 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> International marketing ent://SD_ILS/0/SD_ILS:16691 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cateora, Philip R.<br/><a href="http://www.mhhe.com/cateora13e">Digital material</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Media, marketing and advertising directory 2008 ent://SD_ILS/0/SD_ILS:18517 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Daily Sun (Newspaper)<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:318 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview ent://SD_ILS/0/SD_ILS:10095 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html">http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Public relations disasters : talespin--inside stories and lessons learnt ent://SD_ILS/0/SD_ILS:11374 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;McCusker, Gerry, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html">http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Marketing strategy : a decision-focused approach ent://SD_ILS/0/SD_ILS:12606 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Walker, Orville C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Introduction to clothing manufacture ent://SD_ILS/0/SD_ILS:16841 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cooklin, Gerry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html">http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The manager's guide to competitive marketing strategies ent://SD_ILS/0/SD_ILS:19699 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Paley, Norton<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Small business management : an entrepreneur's guidebook ent://SD_ILS/0/SD_ILS:19735 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Megginson, Leon C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014177431&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014177431&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:20660 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Advertising campaign strategy : a guide to marketing communication plans ent://SD_ILS/0/SD_ILS:31372 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The persona lifecycle : keeping people in mind throughout product design ent://SD_ILS/0/SD_ILS:32017 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Pruitt, John.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip066/2006000795.html">http://www.loc.gov/catdir/toc/ecip066/2006000795.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic management : global cultural perspectives for profit and non-profit organizations ent://SD_ILS/0/SD_ILS:34743 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Katsioloudes, Marios I.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0632/2005024536-d.html">http://www.loc.gov/catdir/enhancements/fy0632/2005024536-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Scenarios in marketing : from vision to decision ent://SD_ILS/0/SD_ILS:35853 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Ringland, Gill.<br/><a href="http://www.loc.gov/catdir/toc/ecip0617/2006020354.html">Table of contents only</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Converting customer value : from retention to profit ent://SD_ILS/0/SD_ILS:31096 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Murphy, John A., 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0515/2005020017.html">http://www.loc.gov/catdir/toc/ecip0515/2005020017.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Business applications and computational intelligence ent://SD_ILS/0/SD_ILS:31417 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Voges, Kevin, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketers toolkit : the 10 strategies you need to succeed. ent://SD_ILS/0/SD_ILS:32144 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Harvard Business School.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020520.html">http://www.loc.gov/catdir/toc/ecip0516/2005020520.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Identity and strategy : how individual visions enable the design of a market strategy that works ent://SD_ILS/0/SD_ILS:32468 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Rughase, Olaf G., 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> An introduction to market and social research : planning and using research tools and techniques ent://SD_ILS/0/SD_ILS:33564 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Adams, Karen.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0617/2006023957.html">http://www.loc.gov/catdir/toc/ecip0617/2006023957.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic management : global cultural perspectives for profit and non-profit organizations ent://SD_ILS/0/SD_ILS:34212 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Katsioloudes, Marios I.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0518/2005024536.html">http://www.loc.gov/catdir/toc/ecip0518/2005024536.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0646/2005024536-d.html">http://www.loc.gov/catdir/enhancements/fy0646/2005024536-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic database marketing ent://SD_ILS/0/SD_ILS:37581 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Hughes, Arthur Middleton.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip059/2005006389.html">http://www.loc.gov/catdir/toc/ecip059/2005006389.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Tourism : a modern synthesis ent://SD_ILS/0/SD_ILS:57131 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Page, Stephen, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Managing sport facilities and major events ent://SD_ILS/0/SD_ILS:8343 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Westerbeek, Hans.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html">http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Fundamentals of selling : customers for life through service ent://SD_ILS/0/SD_ILS:11560 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Futrell, Charles.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Foundations of marketing ent://SD_ILS/0/SD_ILS:16620 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:16689 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:16704 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Small business management and entrepreneurship ent://SD_ILS/0/SD_ILS:17885 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Stokes, David (David R.)<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Creating a winning E-business ent://SD_ILS/0/SD_ILS:22802 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Small business marketing for dummies ent://SD_ILS/0/SD_ILS:1426 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Strategic marketing management ent://SD_ILS/0/SD_ILS:6564 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Parry, Mark E. (Mark Edward), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2001<br/> Media planning : art or science : a guide to the essentials of media planning ent://SD_ILS/0/SD_ILS:11413 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Muller, Gordon, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Sports marketing : a strategic perspective ent://SD_ILS/0/SD_ILS:11528 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Shank, Matthew D.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Event management : a professional and developmental approach ent://SD_ILS/0/SD_ILS:15953 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Damster, Greg.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Market-based management : strategies for growing customer value and profitability ent://SD_ILS/0/SD_ILS:19913 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Best, Roger J.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary marketing 2005 ent://SD_ILS/0/SD_ILS:29507 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Space race : an inside view of the future of communications planning ent://SD_ILS/0/SD_ILS:32000 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Strategic marketing decisions in global markets ent://SD_ILS/0/SD_ILS:29235 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Doole, Isobel.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Simple solutions to effective marketing ent://SD_ILS/0/SD_ILS:30101 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Perrett, Dianne.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Managing in the information age ent://SD_ILS/0/SD_ILS:32469 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Prentice, Ann E.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip054/2004026808.html">http://www.loc.gov/catdir/toc/ecip054/2004026808.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> It's not about the technology : developing the craft of thinking for a high technology corporation ent://SD_ILS/0/SD_ILS:32519 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Karamchedu, Varada Raj.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy054/2005297455.html">http://www.loc.gov/catdir/toc/fy054/2005297455.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html">http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing strategy ent://SD_ILS/0/SD_ILS:34012 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;J&acirc;ozsa, L&acirc;aszl&acirc;o, Dr.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers ent://SD_ILS/0/SD_ILS:37191 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Strategic market management : planning, implementation and control ent://SD_ILS/0/SD_ILS:40766 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Wilson, R. M. S. (Richard Malcolm Sano)<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Urban transit : operations, planning and economics ent://SD_ILS/0/SD_ILS:40815 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Vuchic, Vukan R.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0418/2004013844.html">http://www.loc.gov/catdir/toc/ecip0418/2004013844.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0616/2004013844-b.html">http://www.loc.gov/catdir/enhancements/fy0616/2004013844-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0616/2004013844-d.html">http://www.loc.gov/catdir/enhancements/fy0616/2004013844-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Introduction to foodservice ent://SD_ILS/0/SD_ILS:41818 2025-11-10T06:40:22Z 2025-11-10T06:40:22Z by&#160;Payne-Palacio, June.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/>