Search Results for Marketing -- Psychology.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bPsychology.$0026ps$003d300?dt=list2025-10-05T08:21:08ZPsychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-10-05T08:21:08Z2025-10-05T08:21:08ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:580802025-10-05T08:21:08Z2025-10-05T08:21:08ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:299432025-10-05T08:21:08Z2025-10-05T08:21:08Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:165022025-10-05T08:21:08Z2025-10-05T08:21:08Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1997<br/>The psychology of marketing : cross-cultural perspectivesent://SD_ILS/0/SD_ILS:449582025-10-05T08:21:08Z2025-10-05T08:21:08Zby Raab, Gerhard.<br/>Format: Books<br/>Publication Date 2010<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-10-05T08:21:08Z2025-10-05T08:21:08Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-10-05T08:21:08Z2025-10-05T08:21:08Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-05T08:21:08Z2025-10-05T08:21:08Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-10-05T08:21:08Z2025-10-05T08:21:08Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>The marketing firm : economic psychology of corporate behaviourent://SD_ILS/0/SD_ILS:482342025-10-05T08:21:08Z2025-10-05T08:21:08Zby Vella, Kevin J.<br/>Format: Books<br/>Publication Date 2011<br/>Creating images and the psychology of marketing communicationent://SD_ILS/0/SD_ILS:334282025-10-05T08:21:08Z2025-10-05T08:21:08Zby Kahle, Lynn R.<br/>Format: Books<br/>Publication Date 2006<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-10-05T08:21:08Z2025-10-05T08:21:08Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-10-05T08:21:08Z2025-10-05T08:21:08Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-10-05T08:21:08Z2025-10-05T08:21:08Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-10-05T08:21:08Z2025-10-05T08:21:08Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Exploring public relations : global strategic communicationent://SD_ILS/0/SD_ILS:223812025-10-05T08:21:08Z2025-10-05T08:21:08Zby Tench, Ralph, author.<br/>Format: Books<br/>Publication Date 2017<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-10-05T08:21:08Z2025-10-05T08:21:08Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-10-05T08:21:08Z2025-10-05T08:21:08Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-10-05T08:21:08Z2025-10-05T08:21:08Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>The Routledge handbook of eventsent://SD_ILS/0/SD_ILS:542592025-10-05T08:21:08Z2025-10-05T08:21:08Zby Page, Stephen J.<br/>Format: Books<br/>Publication Date 2015<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-10-05T08:21:08Z2025-10-05T08:21:08Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Fundamentals of selling : customers for life through serviceent://SD_ILS/0/SD_ILS:108132025-10-05T08:21:08Z2025-10-05T08:21:08Zby Futrell, Charles.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html</a><br/>Format: Books<br/>Publication Date 2014<br/>Media portrayals of gender stereotypes in cereal box characterent://SD_ILS/0/SD_ILS:188422025-10-05T08:21:08Z2025-10-05T08:21:08Zby Katz, Georgina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-10-05T08:21:08Z2025-10-05T08:21:08Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-10-05T08:21:08Z2025-10-05T08:21:08Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : perspectives, findings and explanationsent://SD_ILS/0/SD_ILS:503892025-10-05T08:21:08Z2025-10-05T08:21:08Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-10-05T08:21:08Z2025-10-05T08:21:08Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-10-05T08:21:08Z2025-10-05T08:21:08Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-10-05T08:21:08Z2025-10-05T08:21:08Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-10-05T08:21:08Z2025-10-05T08:21:08Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behavior and culture : consequences for global marketing and advertisingent://SD_ILS/0/SD_ILS:440592025-10-05T08:21:08Z2025-10-05T08:21:08Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-10-05T08:21:08Z2025-10-05T08:21:08Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about itent://SD_ILS/0/SD_ILS:113902025-10-05T08:21:08Z2025-10-05T08:21:08Zby Ries, Al.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html">http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html">http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)ent://SD_ILS/0/SD_ILS:119042025-10-05T08:21:08Z2025-10-05T08:21:08Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2008 2007<br/>Gravitational marketing : the science of attracting customersent://SD_ILS/0/SD_ILS:358512025-10-05T08:21:08Z2025-10-05T08:21:08Zby Vee, Jimmy, 1975-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html">http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Review of marketing research. Vol. 3ent://SD_ILS/0/SD_ILS:340352025-10-05T08:21:08Z2025-10-05T08:21:08Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2007<br/>All marketers are liars : the power of telling authentic stories in a low-trust worldent://SD_ILS/0/SD_ILS:361762025-10-05T08:21:08Z2025-10-05T08:21:08Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2007 2006<br/>Fundamentals of selling : customers for life through serviceent://SD_ILS/0/SD_ILS:115602025-10-05T08:21:08Z2025-10-05T08:21:08Zby Futrell, Charles.<br/>Format: Books<br/>Publication Date 2006<br/>All marketers are liars : the power of telling authentic stories in a low-trust worldent://SD_ILS/0/SD_ILS:123862025-10-05T08:21:08Z2025-10-05T08:21:08Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:318742025-10-05T08:21:08Z2025-10-05T08:21:08Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 2006<br/>The Century of the self. Episode 1, Happiness machinesent://SD_ILS/0/SD_ILS:200642025-10-05T08:21:08Z2025-10-05T08:21:08Zby Curtis, Adam.<br/>Format: Video disc<br/>Publication Date 2006<br/>Kidnapped : how irresponsible marketers are stealing the minds of your childrenent://SD_ILS/0/SD_ILS:155402025-10-05T08:21:08Z2025-10-05T08:21:08Zby Acuff, Dan S., 1942-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html">http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html">http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Persuasion : psychological insights and perspectivesent://SD_ILS/0/SD_ILS:297062025-10-05T08:21:08Z2025-10-05T08:21:08Zby Brock, Timothy C., 1935-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0421/2004019352.html">http://www.loc.gov/catdir/toc/ecip0421/2004019352.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Let them eat cake : marketing luxury to the masses-as well as the classesent://SD_ILS/0/SD_ILS:334202025-10-05T08:21:08Z2025-10-05T08:21:08Zby Danziger, Pamela N.<br/>Format: Books<br/>Publication Date 2005<br/>Psychology and consumer culture : the struggle for a good life in a materialistic worldent://SD_ILS/0/SD_ILS:292712025-10-05T08:21:08Z2025-10-05T08:21:08Zby Kasser, Tim.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : in fashionent://SD_ILS/0/SD_ILS:292762025-10-05T08:21:08Z2025-10-05T08:21:08Zby Solomon, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>The Routledge dictionary of business managementent://SD_ILS/0/SD_ILS:357892025-10-05T08:21:08Z2025-10-05T08:21:08Zby Statt, David A., 1942-<br/>Format: Books<br/>Publication Date 2004<br/>The making of Dr. Phil : the straight-talking true story of everyone's favorite therapistent://SD_ILS/0/SD_ILS:315772025-10-05T08:21:08Z2025-10-05T08:21:08Zby Dembling, Sophia.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley046/2003022149.html">http://www.loc.gov/catdir/bios/wiley046/2003022149.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/wiley041/2003022149.html">http://www.loc.gov/catdir/description/wiley041/2003022149.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/wiley041/2003022149.html">http://www.loc.gov/catdir/toc/wiley041/2003022149.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The culting of brands : when customers become true believersent://SD_ILS/0/SD_ILS:78972025-10-05T08:21:08Z2025-10-05T08:21:08Zby Atkin, Douglas.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy045/2004044283.html">http://catdir.loc.gov/catdir/toc/fy045/2004044283.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The culting of brands : turn your customers into true believersent://SD_ILS/0/SD_ILS:78992025-10-05T08:21:08Z2025-10-05T08:21:08Zby Atkin, Douglas.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy045/2004044283.html">http://catdir.loc.gov/catdir/toc/fy045/2004044283.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Public relations : contemporary issues and techniquesent://SD_ILS/0/SD_ILS:180592025-10-05T08:21:08Z2025-10-05T08:21:08Zby Baines, Paul, 1973-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els041/2003064167.html">http://catdir.loc.gov/catdir/toc/els041/2003064167.html</a><br/>Format: Books<br/>Publication Date 2004<br/>How customers think : essential insights into the mind of the marketent://SD_ILS/0/SD_ILS:131302025-10-05T08:21:08Z2025-10-05T08:21:08Zby Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format: Books<br/>Publication Date 2003<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:198302025-10-05T08:21:08Z2025-10-05T08:21:08Zby Parks, Janet B., 1942-<br/>Format: Books<br/>Publication Date 2003<br/>Scale development : theory and applicationsent://SD_ILS/0/SD_ILS:412742025-10-05T08:21:08Z2025-10-05T08:21:08Zby DeVellis, Robert F.<br/>Format: Books<br/>Publication Date 2003<br/>The social psychology of consumer behaviourent://SD_ILS/0/SD_ILS:265382025-10-05T08:21:08Z2025-10-05T08:21:08Zby Bagozzi, Richard P.<br/>Format: Books<br/>Publication Date 2002<br/>How to mind-read your customers : using insights from psychology to increase sales and develop better business relationshipsent://SD_ILS/0/SD_ILS:246182025-10-05T08:21:08Z2025-10-05T08:21:08Zby Snyder, David P.<br/>Format: Books<br/>Publication Date 2001<br/>Encyclopedia of tourisment://SD_ILS/0/SD_ILS:168282025-10-05T08:21:08Z2025-10-05T08:21:08Zby Jafari, Jafar.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html">http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Sport management : theory and practiceent://SD_ILS/0/SD_ILS:140502025-10-05T08:21:08Z2025-10-05T08:21:08Zby Gouws, Johan S.<br/>Format: Books<br/>Publication Date 1997<br/>Disruption : overturning conventions and shaking up the marketplaceent://SD_ILS/0/SD_ILS:143052025-10-05T08:21:08Z2025-10-05T08:21:08Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/96021256.html">http://catdir.loc.gov/catdir/toc/onix05/96021256.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/96021256.html">http://catdir.loc.gov/catdir/bios/wiley042/96021256.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/96021256.html">http://catdir.loc.gov/catdir/description/wiley034/96021256.html</a><br/>Format: Books<br/>Publication Date 1996<br/>