Search Results for Marketing -- Research.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bResearch.$0026ps$003d300?dt=list2025-10-04T11:56:18ZMarketing research.ent://SD_ILS/0/SD_ILS:592222025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wiid, JA.<br/>Format: Books<br/>Publication Date 2025<br/>Marketing research.ent://SD_ILS/0/SD_ILS:592272025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wiid, JA.<br/>Format: Books<br/>Publication Date 2025<br/>Marketing research.ent://SD_ILS/0/SD_ILS:562242025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wiid, JA.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing researchent://SD_ILS/0/SD_ILS:178132025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wiid, Jan.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing researchent://SD_ILS/0/SD_ILS:164072025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wiid, Jan.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing researchent://SD_ILS/0/SD_ILS:159182025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wiid, Jan.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing researchent://SD_ILS/0/SD_ILS:68272025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cant, Michael<br/>Format: Books<br/>Publication Date 2003<br/>Marketing researchent://SD_ILS/0/SD_ILS:570672025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G., author.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing researchent://SD_ILS/0/SD_ILS:228182025-10-04T11:56:18Z2025-10-04T11:56:18Zby Burns, Alvin C., author.<br/>04 <a href="http://www.gbv.de/dms/zbw/743888286.pdf">http://www.gbv.de/dms/zbw/743888286.pdf</a><br/>Format: Regular print<br/>Publication Date 2014<br/>Marketing researchent://SD_ILS/0/SD_ILS:520202025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William, author.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing Research.ent://SD_ILS/0/SD_ILS:492712025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing researchent://SD_ILS/0/SD_ILS:1952025-10-04T11:56:18Z2025-10-04T11:56:18Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing researchent://SD_ILS/0/SD_ILS:4332025-10-04T11:56:18Z2025-10-04T11:56:18Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing researchent://SD_ILS/0/SD_ILS:159172025-10-04T11:56:18Z2025-10-04T11:56:18Zby Berndt, A. (Adele), 1966-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing research.ent://SD_ILS/0/SD_ILS:411072025-10-04T11:56:18Z2025-10-04T11:56:18Zby Churchill, Gilbert A.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing researchent://SD_ILS/0/SD_ILS:372952025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hair, Joseph F.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing researchent://SD_ILS/0/SD_ILS:321542025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2007<br/>Marketing researchent://SD_ILS/0/SD_ILS:159582025-10-04T11:56:18Z2025-10-04T11:56:18Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing researchent://SD_ILS/0/SD_ILS:368652025-10-04T11:56:18Z2025-10-04T11:56:18Zby Burns, Alvin C.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing researchent://SD_ILS/0/SD_ILS:217942025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cooper, Donald R.<br/>Format: Electronic Resources<br/>Publication Date 2006<br/>Marketing researchent://SD_ILS/0/SD_ILS:164952025-10-04T11:56:18Z2025-10-04T11:56:18Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html">http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley039/2003057663.html">http://catdir.loc.gov/catdir/description/wiley039/2003057663.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketing researchent://SD_ILS/0/SD_ILS:11332025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing researchent://SD_ILS/0/SD_ILS:140002025-10-04T11:56:18Z2025-10-04T11:56:18Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/00035933.html">http://catdir.loc.gov/catdir/toc/onix05/00035933.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/00035933.html">http://catdir.loc.gov/catdir/description/wiley0310/00035933.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing researchent://SD_ILS/0/SD_ILS:28102025-10-04T11:56:18Z2025-10-04T11:56:18Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing researchent://SD_ILS/0/SD_ILS:245982025-10-04T11:56:18Z2025-10-04T11:56:18Zby Burns, Alvin C.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing researchent://SD_ILS/0/SD_ILS:152922025-10-04T11:56:18Z2025-10-04T11:56:18Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1178939&custom%5Fatt%5F2=simple%5Fviewer">Marketing research</a><br/>Format: Books<br/>Publication Date 1998<br/>Marketing researchent://SD_ILS/0/SD_ILS:11342025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K<br/>Format: Books<br/>Publication Date 1996<br/>Marketing researchent://SD_ILS/0/SD_ILS:25772025-10-04T11:56:18Z2025-10-04T11:56:18Zby Tull, Donald S.<br/>Format: Books<br/>Publication Date 1993<br/>Marketing researchent://SD_ILS/0/SD_ILS:24242025-10-04T11:56:18Z2025-10-04T11:56:18Zby Churchill, Gilbert Jr.<br/>Format: Books<br/>Publication Date 1991<br/>Marketing Researchent://SD_ILS/0/SD_ILS:16372025-10-04T11:56:18Z2025-10-04T11:56:18Zby Chisnall, Peter M<br/>Format: Books<br/>Publication Date 1986<br/>Marketing researchent://SD_ILS/0/SD_ILS:163342025-10-04T11:56:18Z2025-10-04T11:56:18Zby Chisnall, Peter M.<br/>Format: Books<br/>Publication Date 1986<br/>Marketing researchent://SD_ILS/0/SD_ILS:79392025-10-04T11:56:18Z2025-10-04T11:56:18Zby Barker, Raymond F.<br/>Format: Books<br/>Publication Date 1983<br/>Marketing researchent://SD_ILS/0/SD_ILS:26182025-10-04T11:56:18Z2025-10-04T11:56:18Zby Luck, David Johnston.<br/>Format: Books<br/>Publication Date 1982<br/>Marketing researchent://SD_ILS/0/SD_ILS:26462025-10-04T11:56:18Z2025-10-04T11:56:18Zby Aaker, David A; Kumar, V<br/>Format: Books<br/>Publication Date 1998<br/>Marketing researchent://SD_ILS/0/SD_ILS:91502025-10-04T11:56:18Z2025-10-04T11:56:18Zby Martins, J H; Loubser, M<br/>Format: Books<br/>Publication Date 1996<br/>Marketing researchent://SD_ILS/0/SD_ILS:174962025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2005<br/>Marketing researchent://SD_ILS/0/SD_ILS:125312025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2003<br/>Basic marketing researchent://SD_ILS/0/SD_ILS:28382025-10-04T11:56:18Z2025-10-04T11:56:18Zby Churchill, Gilbert A.<br/>Format: Books<br/>Publication Date 2010<br/>Exploring marketing research.ent://SD_ILS/0/SD_ILS:418692025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G.<br/>Format: Books<br/>Publication Date 2010<br/>Basic marketing researchent://SD_ILS/0/SD_ILS:316022025-10-04T11:56:18Z2025-10-04T11:56:18Zby Churchill, Gilbert A.<br/>Format: Books<br/>Publication Date 2007 2006<br/>Exploring marketing researchent://SD_ILS/0/SD_ILS:342452025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G.<br/>Format: Books<br/>Publication Date 2007<br/>International marketing researchent://SD_ILS/0/SD_ILS:345512025-10-04T11:56:18Z2025-10-04T11:56:18Zby Craig, C. Samuel.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip056/2005001265.html">http://www.loc.gov/catdir/toc/ecip056/2005001265.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Exploring marketing researchent://SD_ILS/0/SD_ILS:131332025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-t.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Introducing marketing researchent://SD_ILS/0/SD_ILS:318752025-10-04T11:56:18Z2025-10-04T11:56:18Zby Baines, Paul, 1973-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley043/2002072360.html">http://www.loc.gov/catdir/bios/wiley043/2002072360.html</a>
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Table of contents <a href="http://www.loc.gov/catdir/toc/wiley023/2002072360.html">http://www.loc.gov/catdir/toc/wiley023/2002072360.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Exploring marketing researchent://SD_ILS/0/SD_ILS:153672025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-t.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Internet marketing researchent://SD_ILS/0/SD_ILS:65132025-10-04T11:56:18Z2025-10-04T11:56:18Zby Forrest, Ed<br/>Format: Books<br/>Publication Date 1999<br/>Basic marketing researchent://SD_ILS/0/SD_ILS:18262025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2009<br/>Exploring marketing researchent://SD_ILS/0/SD_ILS:29292025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, Wiiliam G.<br/>Format: Books<br/>Publication Date 2003<br/>Exploring marketing researchent://SD_ILS/0/SD_ILS:27972025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, Wiiliam G<br/>Format: Books<br/>Publication Date 2000<br/>Marketing research essentialsent://SD_ILS/0/SD_ILS:11892025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl<br/>Format: Books<br/>Publication Date 1998<br/>Marketing research essentials.ent://SD_ILS/0/SD_ILS:430722025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing research essentialsent://SD_ILS/0/SD_ILS:344002025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2008 2007<br/>Marketing research essentials.ent://SD_ILS/0/SD_ILS:345502025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2007<br/>Marketing research essentialsent://SD_ILS/0/SD_ILS:279702025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2004<br/>Marketing research essentialsent://SD_ILS/0/SD_ILS:164942025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2001<br/>Marketing research essentialsent://SD_ILS/0/SD_ILS:296032025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, C and Roger Gates<br/>Format: Books<br/>Publication Date 2005<br/>Marketing research in practiceent://SD_ILS/0/SD_ILS:91512025-10-04T11:56:18Z2025-10-04T11:56:18Zby Tustin, D. H.<br/>Format: Books<br/>Publication Date 2005<br/>Understanding & designing marketing researchent://SD_ILS/0/SD_ILS:146402025-10-04T11:56:18Z2025-10-04T11:56:18Zby Webb, John R.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004630075&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004630075&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004630075&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004412759.PDF">http://www.gbv.de/dms/hbz/toc/ht004412759.PDF</a><br/>Format: Books<br/>Publication Date 1992<br/>Fundamentals of marketing researchent://SD_ILS/0/SD_ILS:228502025-10-04T11:56:18Z2025-10-04T11:56:18Zby Lowies, Adolf.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing research for managersent://SD_ILS/0/SD_ILS:347502025-10-04T11:56:18Z2025-10-04T11:56:18Zby Crouch, Sunny.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/els031/2003045189.html">http://www.loc.gov/catdir/description/els031/2003045189.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/els031/2003045189.html">http://www.loc.gov/catdir/toc/els031/2003045189.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Essentials of marketing researchent://SD_ILS/0/SD_ILS:78292025-10-04T11:56:18Z2025-10-04T11:56:18Zby Proctor, Tony<br/>Format: Books<br/>Publication Date 1997<br/>Marketing research Part Ient://SD_ILS/0/SD_ILS:440442025-10-04T11:56:18Z2025-10-04T11:56:18Zby Rutsohn, Phil.<br/>Format: Video cassette<br/>Publication Date 1993<br/>The marketing research process.ent://SD_ILS/0/SD_ILS:110582025-10-04T11:56:18Z2025-10-04T11:56:18Zby Crimp, Margaret.<br/>Format: Books<br/>Publication Date 1990<br/>The marketing research processent://SD_ILS/0/SD_ILS:17042025-10-04T11:56:18Z2025-10-04T11:56:18Zby Crimp, Margaret<br/>Format: Books<br/>Publication Date 1990<br/>Essentials of marketing research.ent://SD_ILS/0/SD_ILS:492552025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G.<br/>Format: Books<br/>Publication Date 2013<br/>Essentials of marketing researchent://SD_ILS/0/SD_ILS:397282025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G.<br/>Format: Books<br/>Publication Date 2010<br/>Essentials of marketing researchent://SD_ILS/0/SD_ILS:343832025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:71422025-10-04T11:56:18Z2025-10-04T11:56:18Zby Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>Marketing research : methodological foundationsent://SD_ILS/0/SD_ILS:315572025-10-04T11:56:18Z2025-10-04T11:56:18Zby Churchill, Gilbert A.<br/>Format: Books<br/>Publication Date 2005<br/>Essentials of marketing researchent://SD_ILS/0/SD_ILS:33732025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G.<br/>Format: Books<br/>Publication Date 2003<br/>Marketing research : methodological foundationsent://SD_ILS/0/SD_ILS:265142025-10-04T11:56:18Z2025-10-04T11:56:18Zby Churchill, Gilbert A.<br/>Format: Books<br/>Publication Date 2002<br/>Essentials of marketing researchent://SD_ILS/0/SD_ILS:232212025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing research : methodological foundationsent://SD_ILS/0/SD_ILS:233832025-10-04T11:56:18Z2025-10-04T11:56:18Zby Churchill, Gilbert A.<br/>Format: Books<br/>Publication Date 1999<br/>Essentials of marketing researchent://SD_ILS/0/SD_ILS:66022025-10-04T11:56:18Z2025-10-04T11:56:18Zby Dillion, William R<br/>Format: Books<br/>Publication Date 1993<br/>Essentials of marketing researchent://SD_ILS/0/SD_ILS:375602025-10-04T11:56:18Z2025-10-04T11:56:18Zby Dillon, William R.<br/>Format: Books<br/>Publication Date 1993<br/>Marketing research : methodological foundationsent://SD_ILS/0/SD_ILS:147442025-10-04T11:56:18Z2025-10-04T11:56:18Zby Churchill, Gilbert A.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=916156&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=916156&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 1991<br/>Essentials of marketing researchent://SD_ILS/0/SD_ILS:564682025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hair, Joseph F. 1944- VerfasserIn.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/864664656.pdf">http://www.gbv.de/dms/zbw/864664656.pdf</a><br/>Format: Books<br/>Publication Date 2017<br/>Essentials of marketing research.ent://SD_ILS/0/SD_ILS:227982025-10-04T11:56:18Z2025-10-04T11:56:18Zby Babin, Barry J., author.<br/>Format: Books<br/>Publication Date 2016<br/>Essentials of marketing researchent://SD_ILS/0/SD_ILS:495292025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hair, Joseph F., 1944-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing research in practiceent://SD_ILS/0/SD_ILS:587262025-10-04T11:56:18Z2025-10-04T11:56:18Zby Tustin, Ligthelm, Martins, Vanwyk<br/>Format: Books<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:510442025-10-04T11:56:18Z2025-10-04T11:56:18Zby Silver, Lawrence S., 1948-<br/>Format: Books<br/>Publication Date 2013<br/>JMR, Journal of marketing research.ent://SD_ILS/0/SD_ILS:297412025-10-04T11:56:18Z2025-10-04T11:56:18Zby American Marketing Association.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>JMR, Journal of marketing research.ent://SD_ILS/0/SD_ILS:585422025-10-04T11:56:18Z2025-10-04T11:56:18Zby American Marketing Association.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Marketing research : the impact of the Internetent://SD_ILS/0/SD_ILS:248402025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2002<br/>Marketing research : tools &amp; techniquesent://SD_ILS/0/SD_ILS:411222025-10-04T11:56:18Z2025-10-04T11:56:18Zby Bradley, Nigel.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing research : text and casesent://SD_ILS/0/SD_ILS:343952025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wrenn, Bruce.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : text and casesent://SD_ILS/0/SD_ILS:249862025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wrenn, Bruce.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing Research: text with casesent://SD_ILS/0/SD_ILS:81892025-10-04T11:56:18Z2025-10-04T11:56:18Zby Baker, Raymond<br/>Format: Books<br/>Publication Date 1983<br/>Marketing research : an applied orientationent://SD_ILS/0/SD_ILS:565932025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K., author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing research : Asia-Pacific editionent://SD_ILS/0/SD_ILS:226752025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zikmund, William G., author.<br/>Format: Books<br/>Publication Date 2017<br/>Research handbook on export marketingent://SD_ILS/0/SD_ILS:523522025-10-04T11:56:18Z2025-10-04T11:56:18Zby Julian, Craig C., editor.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of service marketing researchent://SD_ILS/0/SD_ILS:533972025-10-04T11:56:18Z2025-10-04T11:56:18Zby Rust, Roland T. (DE-588)170262928<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026800555&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2014<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-10-04T11:56:18Z2025-10-04T11:56:18Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of research in international marketing.ent://SD_ILS/0/SD_ILS:453112025-10-04T11:56:18Z2025-10-04T11:56:18Zby International Marketing Theory Conference (2010 : University of Connecticut, Conn.)<br/>Format: Books<br/>Publication Date 2011<br/>Quantitative models in marketing researchent://SD_ILS/0/SD_ILS:442332025-10-04T11:56:18Z2025-10-04T11:56:18Zby Franses, Philip Hans, 1963-<br/>Format: Books<br/>Publication Date 2010 2001<br/>Handbook of pricing research in marketingent://SD_ILS/0/SD_ILS:490282025-10-04T11:56:18Z2025-10-04T11:56:18Zby Rao, Vithala R.<br/>Format: Books<br/>Publication Date 2010<br/>Handbook of pricing research in marketingent://SD_ILS/0/SD_ILS:372692025-10-04T11:56:18Z2025-10-04T11:56:18Zby Rao, Vithala R.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing research : a practical approachent://SD_ILS/0/SD_ILS:110822025-10-04T11:56:18Z2025-10-04T11:56:18Zby Kolb, Bonita M.<br/>Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=435383">http://public.eblib.com/choice/publicfullrecord.aspx?p=435383</a>
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Sage Research Methods <a href="http://SRMO.sagepub.com/view/marketing-research/SAGE.xml">http://SRMO.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Publication Date 2008<br/>Marketing research : a practical approachent://SD_ILS/0/SD_ILS:84072025-10-04T11:56:18Z2025-10-04T11:56:18Zby Kolb, Bonita M.<br/>Format: Books<br/>Publication Date 2008<br/>Review of marketing research. Vol. 3ent://SD_ILS/0/SD_ILS:340352025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : an applied orientationent://SD_ILS/0/SD_ILS:321552025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0611/2006010250.html">http://www.loc.gov/catdir/toc/ecip0611/2006010250.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : an applied orientationent://SD_ILS/0/SD_ILS:124302025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2002<br/>Quantitative models in marketing researchent://SD_ILS/0/SD_ILS:244702025-10-04T11:56:18Z2025-10-04T11:56:18Zby Franses, Philip Hans, 1963-<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketing research : theory and practiceent://SD_ILS/0/SD_ILS:249882025-10-04T11:56:18Z2025-10-04T11:56:18Zby Lee, Ook, 1965-<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketing research : resources and techniquesent://SD_ILS/0/SD_ILS:137782025-10-04T11:56:18Z2025-10-04T11:56:18Zby Forrest, Ed.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing research : a problem-solving approachent://SD_ILS/0/SD_ILS:165002025-10-04T11:56:18Z2025-10-04T11:56:18Zby Sudman, Seymour.<br/>Format: Electronic Resources<br/>Publication Date 1998<br/>Marketing research : an applied orientationent://SD_ILS/0/SD_ILS:136232025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 1996<br/>Marketing research : a South African approachent://SD_ILS/0/SD_ILS:136272025-10-04T11:56:18Z2025-10-04T11:56:18Zby Martins, J. H.<br/>Format: Books<br/>Publication Date 1996<br/>Advanced methods of marketing researchent://SD_ILS/0/SD_ILS:286082025-10-04T11:56:18Z2025-10-04T11:56:18Zby Bagozzi, Richard P.<br/>Format: Books<br/>Publication Date 1994<br/>Marketing research in a marketing environmentent://SD_ILS/0/SD_ILS:164922025-10-04T11:56:18Z2025-10-04T11:56:18Zby Dillon, William R.<br/>Format: Books<br/>Publication Date 1994<br/>Understanding and designing marketing researchent://SD_ILS/0/SD_ILS:32022025-10-04T11:56:18Z2025-10-04T11:56:18Zby Webb, John R<br/>Format: Books<br/>Publication Date 1992<br/>Marketing research : measurement and methodent://SD_ILS/0/SD_ILS:197982025-10-04T11:56:18Z2025-10-04T11:56:18Zby Tull, Donald S.<br/>Format: Books<br/>Publication Date 1990<br/>Marketing research : text with casesent://SD_ILS/0/SD_ILS:107302025-10-04T11:56:18Z2025-10-04T11:56:18Zby Barker, Raymond F.<br/>Format: Books<br/>Publication Date 1983<br/>N6 marketing research. Student's bookent://SD_ILS/0/SD_ILS:564512025-10-04T11:56:18Z2025-10-04T11:56:18Zby Van der Merwe, R.<br/>Format: Books<br/>Publication Date 2019<br/>N6 marketing research. Lecturer's bookent://SD_ILS/0/SD_ILS:564522025-10-04T11:56:18Z2025-10-04T11:56:18Zby Van der Merwe, R.<br/>Format: Books<br/>Publication Date 2019<br/>Social marketing : advances in research and theoryent://SD_ILS/0/SD_ILS:348142025-10-04T11:56:18Z2025-10-04T11:56:18Zby Basil, Debra Z.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038323.html">http://www.loc.gov/catdir/toc/ecip075/2006038323.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-10-04T11:56:18Z2025-10-04T11:56:18Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Basic marketing research : a decision-making approachent://SD_ILS/0/SD_ILS:111162025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2009<br/>Measurement in marketing research : an alternative frameworkent://SD_ILS/0/SD_ILS:411052025-10-04T11:56:18Z2025-10-04T11:56:18Zby Salzberger, Thomas.<br/>Format: Books<br/>Publication Date 2009<br/>Handbook of qualitative research methods in marketingent://SD_ILS/0/SD_ILS:416892025-10-04T11:56:18Z2025-10-04T11:56:18Zby Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing research : within a changing information environmentent://SD_ILS/0/SD_ILS:16202025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hair, Joseph F.<br/>Format: Books<br/>Publication Date 2005<br/>Essentials of marketing research : an applied orientationent://SD_ILS/0/SD_ILS:287042025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing research : within a changing information environmentent://SD_ILS/0/SD_ILS:268042025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hair, Joseph F.<br/>Format: Books<br/>Publication Date 2003<br/>Marketing research : within a changing information environmentent://SD_ILS/0/SD_ILS:166402025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hair, Joseph F.<br/>Format: Electronic Resources<br/>Publication Date 2003<br/>what's going on in marketing research?ent://SD_ILS/0/SD_ILS:549932025-10-04T11:56:18Z2025-10-04T11:56:18Zby By TV Choice Ltd. ([London, England] : TV Choice c 2004)<br/>Format: Books<br/>Marketing research with SPSS / Carl McDaniel, Roger Gates.ent://SD_ILS/0/SD_ILS:411172025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing research : using analytics to develop market insightsent://SD_ILS/0/SD_ILS:576142025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDaniel, Carl, Jr., 1941- author.<br/>Format: Books<br/>Publication Date 2021<br/>Essentials of marketing research : a hands-on orientationent://SD_ILS/0/SD_ILS:518292025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malhotra, Naresh K. author.<br/>Format: Books<br/>Publication Date 2015<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Essentials of marketing research : putting research into practiceent://SD_ILS/0/SD_ILS:501462025-10-04T11:56:18Z2025-10-04T11:56:18Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2014<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-10-04T11:56:18Z2025-10-04T11:56:18Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Qualitative research methods in public relations and marketing communicationsent://SD_ILS/0/SD_ILS:441142025-10-04T11:56:18Z2025-10-04T11:56:18Zby Daymon, Christine.<br/>Format: Books<br/>Publication Date 2011<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-10-04T11:56:18Z2025-10-04T11:56:18Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-10-04T11:56:18Z2025-10-04T11:56:18Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readingsent://SD_ILS/0/SD_ILS:465542025-10-04T11:56:18Z2025-10-04T11:56:18Zby Kortam, Wael Abdelrazek.<br/>Format: Books<br/>Publication Date 2010<br/>The role of ethnographic research in the field of experiental marketingent://SD_ILS/0/SD_ILS:192942025-10-04T11:56:18Z2025-10-04T11:56:18Zby Rawicz, Liora Yehudit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Handbook of marketing research methodologies for hospitality and tourisment://SD_ILS/0/SD_ILS:348132025-10-04T11:56:18Z2025-10-04T11:56:18Zby Nykiel, Ronald A.<br/><a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">Related electronic resource</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">http://www.loc.gov/catdir/toc/ecip072/2006034083.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Internet marketing intelligence : research tools, techniques, and resourcesent://SD_ILS/0/SD_ILS:261892025-10-04T11:56:18Z2025-10-04T11:56:18Zby Forrest, Edward.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh031/2002026484.html">http://www.loc.gov/catdir/toc/mh031/2002026484.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh031/2002026484.html">http://www.loc.gov/catdir/description/mh031/2002026484.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,ent://SD_ILS/0/SD_ILS:357952025-10-04T11:56:18Z2025-10-04T11:56:18Zby Clemente, Mark N.<br/>Format: Books<br/>Publication Date 2002<br/>Marketing research : a practical approach for the new Millenniument://SD_ILS/0/SD_ILS:164932025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hair, Joseph F.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing research : measurement & method : a text with cases. Volume 2ent://SD_ILS/0/SD_ILS:147192025-10-04T11:56:18Z2025-10-04T11:56:18Zby Tull, Donald S.<br/>Format: Books<br/>Publication Date 1993<br/>Market place : an insight into advertising, marketing, research, sales promotion.ent://SD_ILS/0/SD_ILS:581172025-10-04T11:56:18Z2025-10-04T11:56:18ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>HANDBOOK ON RESEARCH IN RELATIONSHIP MARKETING.ED ROBERT MORGANent://SD_ILS/0/SD_ILS:453502025-10-04T11:56:18Z2025-10-04T11:56:18ZFormat: Books<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-10-04T11:56:18Z2025-10-04T11:56:18Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>The why of consumption : contemporary perspectives on consumer motives, goals and desiresent://SD_ILS/0/SD_ILS:373642025-10-04T11:56:18Z2025-10-04T11:56:18Zby Mick, David Glen.<br/>Format: Books<br/>Publication Date 2000<br/>Business-to-business market researchent://SD_ILS/0/SD_ILS:294112025-10-04T11:56:18Z2025-10-04T11:56:18Zby Block, Martin P., 1946-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip058/2005004871.html">http://www.loc.gov/catdir/toc/ecip058/2005004871.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Music, movies, meanings, and markets : cinemajazzamatazzent://SD_ILS/0/SD_ILS:533742025-10-04T11:56:18Z2025-10-04T11:56:18Zby Holbrook, Morris B.<br/>Format: Books<br/>Publication Date 2011<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-10-04T11:56:18Z2025-10-04T11:56:18Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>New food product development : global strategies and practices for successful innovationent://SD_ILS/0/SD_ILS:594752025-10-04T11:56:18Z2025-10-04T11:56:18Zby Toschka, Holger Y., author.<br/>Format: Books<br/>Publication Date 2025<br/>Marketingent://SD_ILS/0/SD_ILS:579482025-10-04T11:56:18Z2025-10-04T11:56:18Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Qualitative research methods for business students : a global approachent://SD_ILS/0/SD_ILS:594012025-10-04T11:56:18Z2025-10-04T11:56:18Zby Omeihe, Kingsley Obi, author.<br/>Format: Books<br/>Publication Date 2024<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-10-04T11:56:18Z2025-10-04T11:56:18Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>Marketing strategy & managementent://SD_ILS/0/SD_ILS:573792025-10-04T11:56:18Z2025-10-04T11:56:18Zby Phillips, Diane M., author.<br/>Format: Books<br/>Publication Date 2023<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:573422025-10-04T11:56:18Z2025-10-04T11:56:18Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2022<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-10-04T11:56:18Z2025-10-04T11:56:18Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-10-04T11:56:18Z2025-10-04T11:56:18Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-10-04T11:56:18Z2025-10-04T11:56:18Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-10-04T11:56:18Z2025-10-04T11:56:18Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Public Relations: principles and practiceent://SD_ILS/0/SD_ILS:60082025-10-04T11:56:18Z2025-10-04T11:56:18Zby Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format: Books<br/>Publication Date 2021<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:562822025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2020<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-10-04T11:56:18Z2025-10-04T11:56:18Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-10-04T11:56:18Z2025-10-04T11:56:18Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-10-04T11:56:18Z2025-10-04T11:56:18Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-10-04T11:56:18Z2025-10-04T11:56:18Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-10-04T11:56:18Z2025-10-04T11:56:18Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Introduction to marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:551922025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cunningham, Nicole.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-10-04T11:56:18Z2025-10-04T11:56:18Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:562812025-10-04T11:56:18Z2025-10-04T11:56:18Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2018<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-10-04T11:56:18Z2025-10-04T11:56:18Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Practice of public relationsent://SD_ILS/0/SD_ILS:558762025-10-04T11:56:18Z2025-10-04T11:56:18Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2017<br/>A designer's research manual : succeed in design by knowing your clients + understanding what they really needent://SD_ILS/0/SD_ILS:210272025-10-04T11:56:18Z2025-10-04T11:56:18Zby Visocky O'Grady, Jennifer, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Made in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452025-10-04T11:56:18Z2025-10-04T11:56:18Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-10-04T11:56:18Z2025-10-04T11:56:18Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-10-04T11:56:18Z2025-10-04T11:56:18Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-04T11:56:18Z2025-10-04T11:56:18Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102025-10-04T11:56:18Z2025-10-04T11:56:18Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:221192025-10-04T11:56:18Z2025-10-04T11:56:18Zby Farris, Paul W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Exploring public relations : global strategic communicationent://SD_ILS/0/SD_ILS:223812025-10-04T11:56:18Z2025-10-04T11:56:18Zby Tench, Ralph, author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing for tourism, hospitality & events : a global & digital approachent://SD_ILS/0/SD_ILS:223912025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hudson, Simon, author.<br/>Format: Books<br/>Publication Date 2017<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:228142025-10-04T11:56:18Z2025-10-04T11:56:18Zby Pride, William M., 1942- author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html</a>
Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html</a><br/>Format: Books<br/>Publication Date 2017<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-10-04T11:56:18Z2025-10-04T11:56:18Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-10-04T11:56:18Z2025-10-04T11:56:18Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Population health : creating a culture of wellnessent://SD_ILS/0/SD_ILS:537022025-10-04T11:56:18Z2025-10-04T11:56:18Zby Nash, David B., editor.<br/>Format: Books<br/>Publication Date 2016<br/>Social marketing : influencing behaviors for goodent://SD_ILS/0/SD_ILS:540782025-10-04T11:56:18Z2025-10-04T11:56:18Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>International entrepreneurship : starting, developing, and managing a global ventureent://SD_ILS/0/SD_ILS:564992025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hisrich, Robert D., author.<br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-10-04T11:56:18Z2025-10-04T11:56:18Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-10-04T11:56:18Z2025-10-04T11:56:18Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-10-04T11:56:18Z2025-10-04T11:56:18Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-10-04T11:56:18Z2025-10-04T11:56:18Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-04T11:56:18Z2025-10-04T11:56:18Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing fashion : strategy, branding and promotionent://SD_ILS/0/SD_ILS:1682025-10-04T11:56:18Z2025-10-04T11:56:18Zby Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam modelent://SD_ILS/0/SD_ILS:187992025-10-04T11:56:18Z2025-10-04T11:56:18Zby Bam, Michelle.<br/>Format: Computer file<br/>Publication Date 2015<br/>Gender based programmes final reportent://SD_ILS/0/SD_ILS:188062025-10-04T11:56:18Z2025-10-04T11:56:18Zby Sibeko, M.<br/>Format: Computer file<br/>Publication Date 2015<br/>An investigation into how to change the negative perception of the taxi industry that has been portrayed by mediaent://SD_ILS/0/SD_ILS:188192025-10-04T11:56:18Z2025-10-04T11:56:18Zby Motsumi, Nthabiseng Mmathabo.<br/>Format: Computer file<br/>Publication Date 2015<br/>A study into the recent popularity of corsetsent://SD_ILS/0/SD_ILS:188302025-10-04T11:56:18Z2025-10-04T11:56:18Zby Jobson, Ellen Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-10-04T11:56:18Z2025-10-04T11:56:18Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-10-04T11:56:18Z2025-10-04T11:56:18Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-10-04T11:56:18Z2025-10-04T11:56:18Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-10-04T11:56:18Z2025-10-04T11:56:18Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study on why a person brand becomes more popular after ...ent://SD_ILS/0/SD_ILS:188582025-10-04T11:56:18Z2025-10-04T11:56:18Zby Madiba, Mfundo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-10-04T11:56:18Z2025-10-04T11:56:18Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-10-04T11:56:18Z2025-10-04T11:56:18Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on twitter during live sporting eventsent://SD_ILS/0/SD_ILS:188862025-10-04T11:56:18Z2025-10-04T11:56:18Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Experiences : the 7th era of marketingent://SD_ILS/0/SD_ILS:224072025-10-04T11:56:18Z2025-10-04T11:56:18Zby Rose, Robert, author.<br/>Format: Books<br/>Publication Date 2015<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:514412025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Global marketingent://SD_ILS/0/SD_ILS:518352025-10-04T11:56:18Z2025-10-04T11:56:18Zby Keegan, Warren J. author.<br/>Format: Books<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-10-04T11:56:18Z2025-10-04T11:56:18Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-10-04T11:56:18Z2025-10-04T11:56:18Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Grasping service marketingent://SD_ILS/0/SD_ILS:554042025-10-04T11:56:18Z2025-10-04T11:56:18Zby Jordaan, Yolanda.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-10-04T11:56:18Z2025-10-04T11:56:18Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-10-04T11:56:18Z2025-10-04T11:56:18Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-10-04T11:56:18Z2025-10-04T11:56:18Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-10-04T11:56:18Z2025-10-04T11:56:18Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-10-04T11:56:18Z2025-10-04T11:56:18Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-10-04T11:56:18Z2025-10-04T11:56:18Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-10-04T11:56:18Z2025-10-04T11:56:18Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of the rapidly internationalising South African fashion industryent://SD_ILS/0/SD_ILS:188262025-10-04T11:56:18Z2025-10-04T11:56:18Zby Maduna, Gugulethu.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-10-04T11:56:18Z2025-10-04T11:56:18Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrayals of gender stereotypes in cereal box characterent://SD_ILS/0/SD_ILS:188422025-10-04T11:56:18Z2025-10-04T11:56:18Zby Katz, Georgina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-10-04T11:56:18Z2025-10-04T11:56:18Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-10-04T11:56:18Z2025-10-04T11:56:18Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-10-04T11:56:18Z2025-10-04T11:56:18Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The impact of a city brand on the perceptions of its creative sectorent://SD_ILS/0/SD_ILS:188752025-10-04T11:56:18Z2025-10-04T11:56:18Zby Rees, Rhiannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-10-04T11:56:18Z2025-10-04T11:56:18Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-10-04T11:56:18Z2025-10-04T11:56:18Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing analytics : data-driven techniques with Microsoft Excelent://SD_ILS/0/SD_ILS:509442025-10-04T11:56:18Z2025-10-04T11:56:18Zby Winston, Wayne L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Creating new markets in the digital economy : value and worthent://SD_ILS/0/SD_ILS:518262025-10-04T11:56:18Z2025-10-04T11:56:18Zby Ng, Irene C. L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing your businessent://SD_ILS/0/SD_ILS:522732025-10-04T11:56:18Z2025-10-04T11:56:18Zby Earl, C. F.<br/>Format: Books<br/>Publication Date 2014<br/>MR 2ent://SD_ILS/0/SD_ILS:506832025-10-04T11:56:18Z2025-10-04T11:56:18Zby Brown, Tom J.<br/>Format: Books<br/>Publication Date 2014<br/>Business transformation : a roadmap for maximizing organizational insightsent://SD_ILS/0/SD_ILS:512312025-10-04T11:56:18Z2025-10-04T11:56:18Zby Zeid, Aiman, author.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-10-04T11:56:18Z2025-10-04T11:56:18Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-10-04T11:56:18Z2025-10-04T11:56:18Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-10-04T11:56:18Z2025-10-04T11:56:18Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-10-04T11:56:18Z2025-10-04T11:56:18Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Management of electronic and digital mediaent://SD_ILS/0/SD_ILS:24442025-10-04T11:56:18Z2025-10-04T11:56:18Zby Albarran, Alan B.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:29222025-10-04T11:56:18Z2025-10-04T11:56:18Zby Rosenbloom, Bert.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-10-04T11:56:18Z2025-10-04T11:56:18Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>International marketingent://SD_ILS/0/SD_ILS:226792025-10-04T11:56:18Z2025-10-04T11:56:18Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Marketing for entrepreneurs : concepts and applications for new venturesent://SD_ILS/0/SD_ILS:496382025-10-04T11:56:18Z2025-10-04T11:56:18Zby Crane, Frederick G.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Social marketing : from tunes to symphoniesent://SD_ILS/0/SD_ILS:501652025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hastings, Gerard (Professor)<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-10-04T11:56:18Z2025-10-04T11:56:18Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Media today : mass communication in a converging worldent://SD_ILS/0/SD_ILS:531132025-10-04T11:56:18Z2025-10-04T11:56:18Zby Turow, Joseph.<br/>Format: Books<br/>Publication Date 2013<br/>Health behavior theory for public health : principles, foundations, and applicationsent://SD_ILS/0/SD_ILS:491992025-10-04T11:56:18Z2025-10-04T11:56:18Zby DiClemente, Ralph J.<br/>Format: Books<br/>Publication Date 2013<br/>Drucker on marketing : lessons from the world's most influential business thinkerent://SD_ILS/0/SD_ILS:495362025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cohen, William A., 1937-<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-10-04T11:56:18Z2025-10-04T11:56:18Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-10-04T11:56:18Z2025-10-04T11:56:18Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:506792025-10-04T11:56:18Z2025-10-04T11:56:18Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Strategic marketingent://SD_ILS/0/SD_ILS:509842025-10-04T11:56:18Z2025-10-04T11:56:18Zby Cravens, David W.<br/>Format: Books<br/>Publication Date 2013<br/>Music business handbook and career guideent://SD_ILS/0/SD_ILS:515162025-10-04T11:56:18Z2025-10-04T11:56:18Zby Baskerville, David.<br/>Format: Books<br/>Publication Date 2013<br/>Community nutrition : planning health promotion and disease preventionent://SD_ILS/0/SD_ILS:516042025-10-04T11:56:18Z2025-10-04T11:56:18Zby Nnakwe, Nweze Eunice.<br/>Format: Books<br/>Publication Date 2013<br/>Innovation and growth : what do we know?ent://SD_ILS/0/SD_ILS:522382025-10-04T11:56:18Z2025-10-04T11:56:18Zby Thakor, Anjan V.<br/>Format: Regular print<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:526862025-10-04T11:56:18Z2025-10-04T11:56:18Zby Brassington, Frances.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-10-04T11:56:18Z2025-10-04T11:56:18Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>The graphic designer's business survival guideent://SD_ILS/0/SD_ILS:578882025-10-04T11:56:18Z2025-10-04T11:56:18Zby Daniels, Lawrence J., 1942-<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">E-book - Full text from Dawsonera</a>
<a href="http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">E-book - Full text from Dawsonera</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426</a><br/>Format: Books<br/>Publication Date 2013<br/>Fashion entrepreneur : starting your own fashion businessent://SD_ILS/0/SD_ILS:8042025-10-04T11:56:18Z2025-10-04T11:56:18Zby Burke, Sandra.<br/>Format: Books<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-10-04T11:56:18Z2025-10-04T11:56:18Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Public relations casesent://SD_ILS/0/SD_ILS:223572025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hayes, Darrell C.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-10-04T11:56:18Z2025-10-04T11:56:18Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-10-04T11:56:18Z2025-10-04T11:56:18Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-04T11:56:18Z2025-10-04T11:56:18Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-10-04T11:56:18Z2025-10-04T11:56:18Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142025-10-04T11:56:18Z2025-10-04T11:56:18Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st centuryent://SD_ILS/0/SD_ILS:189152025-10-04T11:56:18Z2025-10-04T11:56:18Zby Sookdiyal, Nishta.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-10-04T11:56:18Z2025-10-04T11:56:18Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring of the use of design thinking by Cape Town based organisationsent://SD_ILS/0/SD_ILS:189212025-10-04T11:56:18Z2025-10-04T11:56:18Zby Nell, Stephan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Red Bull's "Superman Seat Grab" over the South African energy drink marketent://SD_ILS/0/SD_ILS:189262025-10-04T11:56:18Z2025-10-04T11:56:18Zby Harrison, Craig Rhodes.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-10-04T11:56:18Z2025-10-04T11:56:18Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of children and the mediaent://SD_ILS/0/SD_ILS:485392025-10-04T11:56:18Z2025-10-04T11:56:18Zby Singer, Dorothy G.<br/>Format: Books<br/>Publication Date 2012<br/>Management : a concise introductionent://SD_ILS/0/SD_ILS:485512025-10-04T11:56:18Z2025-10-04T11:56:18Zby Pettinger, Richard.<br/>Format: Books<br/>Publication Date 2012<br/>Legends in marketing : Philip Kotlerent://SD_ILS/0/SD_ILS:485712025-10-04T11:56:18Z2025-10-04T11:56:18Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 2012<br/>Health industry communication : new media, new methods, new messageent://SD_ILS/0/SD_ILS:494012025-10-04T11:56:18Z2025-10-04T11:56:18Zby Hicks, Nancy J.<br/>Format: Books<br/>Publication Date 2012<br/>Using qualitative research in advertising : strategies, techniques, and applicationsent://SD_ILS/0/SD_ILS:498042025-10-04T11:56:18Z2025-10-04T11:56:18Zby Morrison, Margaret A.<br/>Format: Books<br/>Publication Date 2012<br/>The market research toolbox : a concise guide for beginnersent://SD_ILS/0/SD_ILS:498192025-10-04T11:56:18Z2025-10-04T11:56:18Zby McQuarrie, Edward F.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-10-04T11:56:18Z2025-10-04T11:56:18Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-10-04T11:56:18Z2025-10-04T11:56:18Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-10-04T11:56:18Z2025-10-04T11:56:18Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-10-04T11:56:18Z2025-10-04T11:56:18Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-10-04T11:56:18Z2025-10-04T11:56:18Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccerent://SD_ILS/0/SD_ILS:186672025-10-04T11:56:18Z2025-10-04T11:56:18Zby Dhai, Mahomed.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industryent://SD_ILS/0/SD_ILS:186712025-10-04T11:56:18Z2025-10-04T11:56:18Zby Ioannou, Sophia.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action researchent://SD_ILS/0/SD_ILS:186902025-10-04T11:56:18Z2025-10-04T11:56:18Zby Peters, Luise.<br/>Format: Computer file<br/>Publication Date 2012<br/>Winning is silver, branding is gold : an investigation of professional triathletes personal brand managementent://SD_ILS/0/SD_ILS:189312025-10-04T11:56:18Z2025-10-04T11:56:18Zby Walther, Kathrin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plasconent://SD_ILS/0/SD_ILS:189322025-10-04T11:56:18Z2025-10-04T11:56:18Zby Mare, Kathy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-10-04T11:56:18Z2025-10-04T11:56:18Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-10-04T11:56:18Z2025-10-04T11:56:18Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-10-04T11:56:18Z2025-10-04T11:56:18Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africaent://SD_ILS/0/SD_ILS:189402025-10-04T11:56:18Z2025-10-04T11:56:18Zby Malan, Philippus.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industryent://SD_ILS/0/SD_ILS:189412025-10-04T11:56:18Z2025-10-04T11:56:18Zby Dobie, Kaylee Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>