Search Results for Marketing -- South Africa.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bSouth$002bAfrica.$0026ps$003d300?dt=list2025-10-08T03:52:35ZShopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132025-10-08T03:52:35Z2025-10-08T03:52:35Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:16682025-10-08T03:52:35Z2025-10-08T03:52:35Zby George, Richard<br/>Format: Books<br/>Publication Date 2008<br/>Marketing management in South Africaent://SD_ILS/0/SD_ILS:61352025-10-08T03:52:35Z2025-10-08T03:52:35Zby Stanton, William<br/>Format: Books<br/>Publication Date 1992<br/>Marketing management in South Africaent://SD_ILS/0/SD_ILS:152242025-10-08T03:52:35Z2025-10-08T03:52:35Zby Stanton, William.<br/>Format: Books<br/>Publication Date 1992<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-10-08T03:52:35Z2025-10-08T03:52:35Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-10-08T03:52:35Z2025-10-08T03:52:35Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:20742025-10-08T03:52:35Z2025-10-08T03:52:35Zby George, Richard, 1968-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:133412025-10-08T03:52:35Z2025-10-08T03:52:35Zby George, Richard, 1968-<br/>Format: Books<br/>Publication Date 2008<br/>Marketing in South Africa : cases and conceptsent://SD_ILS/0/SD_ILS:201002025-10-08T03:52:35Z2025-10-08T03:52:35Zby Simpson, John, 1943 September 17-<br/>Format: Books<br/>Publication Date 2007<br/>Marketing in South Africa : cases and conceptsent://SD_ILS/0/SD_ILS:162042025-10-08T03:52:35Z2025-10-08T03:52:35Zby Simpson, John, 1943 September 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy036/2002443604.html">http://catdir.loc.gov/catdir/toc/fy036/2002443604.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketing in South Africa : cases and conceptsent://SD_ILS/0/SD_ILS:170062025-10-08T03:52:35Z2025-10-08T03:52:35Zby Simpson, John.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy036/2002443604.html">http://catdir.loc.gov/catdir/toc/fy036/2002443604.html</a><br/>Format: Books<br/>Publication Date 2002<br/>From witblits to vuvuzelas : marketing in the new South Africaent://SD_ILS/0/SD_ILS:70742025-10-08T03:52:35Z2025-10-08T03:52:35Zby Hefer, Dale.<br/>Format: Books<br/>Publication Date 2010<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-10-08T03:52:35Z2025-10-08T03:52:35Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Marketing in South Africa : decision analysis, theory, and practiceent://SD_ILS/0/SD_ILS:66212025-10-08T03:52:35Z2025-10-08T03:52:35Zby Brits, R. N.<br/>Format: Books<br/>Publication Date 1985<br/>Made in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452025-10-08T03:52:35Z2025-10-08T03:52:35Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>Marketing in South Africa : consumer landscape : concepts and casesent://SD_ILS/0/SD_ILS:197182025-10-08T03:52:35Z2025-10-08T03:52:35Zby Simpson, John, 1943 September 17-<br/>Format: Books<br/>Publication Date 2017<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-10-08T03:52:35Z2025-10-08T03:52:35Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-10-08T03:52:35Z2025-10-08T03:52:35Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industryent://SD_ILS/0/SD_ILS:186712025-10-08T03:52:35Z2025-10-08T03:52:35Zby Ioannou, Sophia.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africaent://SD_ILS/0/SD_ILS:189402025-10-08T03:52:35Z2025-10-08T03:52:35Zby Malan, Philippus.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-10-08T03:52:35Z2025-10-08T03:52:35Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.ent://SD_ILS/0/SD_ILS:238872025-10-08T03:52:35Z2025-10-08T03:52:35Zby Institute of Marketing Management (South Africa)<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand South Africa : alive with possibilities.ent://SD_ILS/0/SD_ILS:170162025-10-08T03:52:35Z2025-10-08T03:52:35Zby International Marketing Council of South Africa.<br/>Format: Books<br/>Publication Date 2002<br/>The encyclopaedia of brands and branding in South Africa.ent://SD_ILS/0/SD_ILS:170662025-10-08T03:52:35Z2025-10-08T03:52:35Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2005<br/>Economics : principles and practiceent://SD_ILS/0/SD_ILS:139122025-10-08T03:52:35Z2025-10-08T03:52:35Zby Black, P. A. (Philip A.)<br/>Format: Books<br/>Publication Date 2000<br/>The SA journal of marketing and sales.ent://SD_ILS/0/SD_ILS:238882025-10-08T03:52:35Z2025-10-08T03:52:35Zby Professional Sales Association (South Africa).<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Black diamond unearthing South Africa's new black middle class.ent://SD_ILS/0/SD_ILS:193122025-10-08T03:52:35Z2025-10-08T03:52:35Zby UCT Unilever Institute of Strategic Marketing.<br/>Format: Books<br/>Publication Date 2006 200<br/>Brands and branding in South Africa : key success stories.ent://SD_ILS/0/SD_ILS:147222025-10-08T03:52:35Z2025-10-08T03:52:35ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:594182025-10-08T03:52:35Z2025-10-08T03:52:35Zby Stiehler-Mulder, B., author<br/>Format: Books<br/>Publication Date 2025<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketingent://SD_ILS/0/SD_ILS:579482025-10-08T03:52:35Z2025-10-08T03:52:35Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Mindsent://SD_ILS/0/SD_ILS:591932025-10-08T03:52:35Z2025-10-08T03:52:35Zby Macdonald, Tracy<br/>Format: Books<br/>Publication Date 2024<br/>International marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:577112025-10-08T03:52:35Z2025-10-08T03:52:35Zby Gowpall, Yathika 1949-<br/>Format: Books<br/>Publication Date 2024<br/>Toursim: a South African perspectiveent://SD_ILS/0/SD_ILS:572812025-10-08T03:52:35Z2025-10-08T03:52:35Zby Geldenhuys, L.<br/>Format: Books<br/>Publication Date 2023<br/>E-commerce in South Africaent://SD_ILS/0/SD_ILS:573502025-10-08T03:52:35Z2025-10-08T03:52:35Zby Budree, Adheesh author.<br/>Format: Books<br/>Publication Date 2023 2018<br/>Event management : a professional and developmental approachent://SD_ILS/0/SD_ILS:569892025-10-08T03:52:35Z2025-10-08T03:52:35Zby Tassiopoulos, Dimitri.<br/>Format: Books<br/>Publication Date 2022<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:573422025-10-08T03:52:35Z2025-10-08T03:52:35Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2022<br/>An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aestheticsent://SD_ILS/0/SD_ILS:578552025-10-08T03:52:35Z2025-10-08T03:52:35Zby Qwelane, Muntu J.<br/>Format: Manuscript<br/>Publication Date 2022<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:568402025-10-08T03:52:35Z2025-10-08T03:52:35Zby Berndt, A<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of sport managementent://SD_ILS/0/SD_ILS:563612025-10-08T03:52:35Z2025-10-08T03:52:35Zby Rudansky-Kloppers, Sharon.<br/>Format: Books<br/>Publication Date 2021<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:562822025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2020<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-10-08T03:52:35Z2025-10-08T03:52:35Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Toursim: a South African perspectiveent://SD_ILS/0/SD_ILS:567192025-10-08T03:52:35Z2025-10-08T03:52:35Zby Geldenhuys, L.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-10-08T03:52:35Z2025-10-08T03:52:35Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:214372025-10-08T03:52:35Z2025-10-08T03:52:35Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing in Africaent://SD_ILS/0/SD_ILS:228082025-10-08T03:52:35Z2025-10-08T03:52:35Zby Makhitha, K. M.<br/>Format: Books<br/>Publication Date 2018<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:562812025-10-08T03:52:35Z2025-10-08T03:52:35Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing management basicsent://SD_ILS/0/SD_ILS:228562025-10-08T03:52:35Z2025-10-08T03:52:35Zby Rostron, Howard.<br/>Format: Books<br/>Publication Date 2018<br/>Connect : writing for online audiencesent://SD_ILS/0/SD_ILS:575992025-10-08T03:52:35Z2025-10-08T03:52:35Zby Pritchard, Maritha, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Introduction to marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:551922025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cunningham, Nicole.<br/>Format: Books<br/>Publication Date 2018<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-10-08T03:52:35Z2025-10-08T03:52:35Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-10-08T03:52:35Z2025-10-08T03:52:35Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-10-08T03:52:35Z2025-10-08T03:52:35Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-08T03:52:35Z2025-10-08T03:52:35Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Directional / strategic marketing planningent://SD_ILS/0/SD_ILS:197242025-10-08T03:52:35Z2025-10-08T03:52:35Zby Van Rensburg, D. B. J. (David Benjamin Janse)<br/>Format: Books<br/>Publication Date 2017<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-10-08T03:52:35Z2025-10-08T03:52:35Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Contemporary cases in southern African marketingent://SD_ILS/0/SD_ILS:178822025-10-08T03:52:35Z2025-10-08T03:52:35Zby Klopper, H. B., 1974- editor.<br/>Format: Books<br/>Publication Date 2016<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072025-10-08T03:52:35Z2025-10-08T03:52:35Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:541962025-10-08T03:52:35Z2025-10-08T03:52:35Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016 2013<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532025-10-08T03:52:35Z2025-10-08T03:52:35Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding in Ponzi Investment Schemeent://SD_ILS/0/SD_ILS:188012025-10-08T03:52:35Z2025-10-08T03:52:35Zby Sher, Yaron.<br/>Format: Computer file<br/>Publication Date 2015<br/>The effects of rebranding the celebrity brand, using Miley Cyrus as a case studyent://SD_ILS/0/SD_ILS:188042025-10-08T03:52:35Z2025-10-08T03:52:35Zby Sayce, Chloe'.<br/>Format: Computer file<br/>Publication Date 2015<br/>Kasinomics : African informal economies and the people who inhabit thement://SD_ILS/0/SD_ILS:223392025-10-08T03:52:35Z2025-10-08T03:52:35Zby Alcock, GG, author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-10-08T03:52:35Z2025-10-08T03:52:35Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of sport managementent://SD_ILS/0/SD_ILS:177842025-10-08T03:52:35Z2025-10-08T03:52:35Zby Rudansky-Kloppers, Sharon.<br/>Format: Books<br/>Publication Date 2015<br/>e-Marketing in the South African contextent://SD_ILS/0/SD_ILS:179902025-10-08T03:52:35Z2025-10-08T03:52:35Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2015<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-10-08T03:52:35Z2025-10-08T03:52:35Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>An investigation into how to change the negative perception of the taxi industry that has been portrayed by mediaent://SD_ILS/0/SD_ILS:188192025-10-08T03:52:35Z2025-10-08T03:52:35Zby Motsumi, Nthabiseng Mmathabo.<br/>Format: Computer file<br/>Publication Date 2015<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202025-10-08T03:52:35Z2025-10-08T03:52:35Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212025-10-08T03:52:35Z2025-10-08T03:52:35Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The importane of technology in traditional and online travel agencies in South Africaent://SD_ILS/0/SD_ILS:188472025-10-08T03:52:35Z2025-10-08T03:52:35Zby Nayer, Priya.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652025-10-08T03:52:35Z2025-10-08T03:52:35Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-10-08T03:52:35Z2025-10-08T03:52:35Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-10-08T03:52:35Z2025-10-08T03:52:35Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-10-08T03:52:35Z2025-10-08T03:52:35Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-10-08T03:52:35Z2025-10-08T03:52:35Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-10-08T03:52:35Z2025-10-08T03:52:35Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-10-08T03:52:35Z2025-10-08T03:52:35Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-10-08T03:52:35Z2025-10-08T03:52:35Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:219652025-10-08T03:52:35Z2025-10-08T03:52:35Zby Brink, A. (Annekie)<br/>Format: Books<br/>Publication Date 2014<br/>The annual 2013/14 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170552025-10-08T03:52:35Z2025-10-08T03:52:35Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2014<br/>The effects of the rapidly internationalising South African fashion industryent://SD_ILS/0/SD_ILS:188262025-10-08T03:52:35Z2025-10-08T03:52:35Zby Maduna, Gugulethu.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-10-08T03:52:35Z2025-10-08T03:52:35Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-10-08T03:52:35Z2025-10-08T03:52:35Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-10-08T03:52:35Z2025-10-08T03:52:35Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-10-08T03:52:35Z2025-10-08T03:52:35Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-10-08T03:52:35Z2025-10-08T03:52:35Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-10-08T03:52:35Z2025-10-08T03:52:35Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-10-08T03:52:35Z2025-10-08T03:52:35Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-10-08T03:52:35Z2025-10-08T03:52:35Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Contemporary retail and marketing case studiesent://SD_ILS/0/SD_ILS:58232025-10-08T03:52:35Z2025-10-08T03:52:35Zby Van Heerden, Neels, 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Priceent://SD_ILS/0/SD_ILS:186332025-10-08T03:52:35Z2025-10-08T03:52:35Zby Gold, Katey.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The art of branding : a cross-country comparative study of two contemporary art galleriesent://SD_ILS/0/SD_ILS:186402025-10-08T03:52:35Z2025-10-08T03:52:35Zby Vermeer, Clarissa.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-10-08T03:52:35Z2025-10-08T03:52:35Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-10-08T03:52:35Z2025-10-08T03:52:35Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-10-08T03:52:35Z2025-10-08T03:52:35Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:19992025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-10-08T03:52:35Z2025-10-08T03:52:35Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Superbrands : an insight into many of South Africa's strongest brands. Volume 4ent://SD_ILS/0/SD_ILS:170392025-10-08T03:52:35Z2025-10-08T03:52:35Zby Sadler, Eamonn.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2011/12 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170432025-10-08T03:52:35Z2025-10-08T03:52:35Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-10-08T03:52:35Z2025-10-08T03:52:35Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-10-08T03:52:35Z2025-10-08T03:52:35Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-10-08T03:52:35Z2025-10-08T03:52:35Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccerent://SD_ILS/0/SD_ILS:186672025-10-08T03:52:35Z2025-10-08T03:52:35Zby Dhai, Mahomed.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:20772025-10-08T03:52:35Z2025-10-08T03:52:35Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Event management : putting theory into practice : a South African approachent://SD_ILS/0/SD_ILS:156342025-10-08T03:52:35Z2025-10-08T03:52:35Zby Smit, Laricia.<br/>Format: Books<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-10-08T03:52:35Z2025-10-08T03:52:35Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-10-08T03:52:35Z2025-10-08T03:52:35Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring of the use of design thinking by Cape Town based organisationsent://SD_ILS/0/SD_ILS:189212025-10-08T03:52:35Z2025-10-08T03:52:35Zby Nell, Stephan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Red Bull's "Superman Seat Grab" over the South African energy drink marketent://SD_ILS/0/SD_ILS:189262025-10-08T03:52:35Z2025-10-08T03:52:35Zby Harrison, Craig Rhodes.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Fashion factory : manufactoring desireent://SD_ILS/0/SD_ILS:186362025-10-08T03:52:35Z2025-10-08T03:52:35Zby Goss, Nicole.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-10-08T03:52:35Z2025-10-08T03:52:35Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term successent://SD_ILS/0/SD_ILS:189272025-10-08T03:52:35Z2025-10-08T03:52:35Zby Van Rensburg, Rigard Janse.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africaent://SD_ILS/0/SD_ILS:189302025-10-08T03:52:35Z2025-10-08T03:52:35Zby Keown, Lisa Robyn.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-10-08T03:52:35Z2025-10-08T03:52:35Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-10-08T03:52:35Z2025-10-08T03:52:35Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industryent://SD_ILS/0/SD_ILS:189412025-10-08T03:52:35Z2025-10-08T03:52:35Zby Dobie, Kaylee Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case studyent://SD_ILS/0/SD_ILS:189462025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cook, Carla Maree.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-10-08T03:52:35Z2025-10-08T03:52:35Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-08T03:52:35Z2025-10-08T03:52:35Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-10-08T03:52:35Z2025-10-08T03:52:35Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing management.ent://SD_ILS/0/SD_ILS:528002025-10-08T03:52:35Z2025-10-08T03:52:35Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2012<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-10-08T03:52:35Z2025-10-08T03:52:35Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Five roads to freedom from apartheid to the World Cupent://SD_ILS/0/SD_ILS:428782025-10-08T03:52:35Z2025-10-08T03:52:35Zby Benger, Robin.<br/>Format: Video disc<br/>Publication Date 2011 2010<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-10-08T03:52:35Z2025-10-08T03:52:35Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>33rd Loeries annualent://SD_ILS/0/SD_ILS:171802025-10-08T03:52:35Z2025-10-08T03:52:35Zby Human Andrew.<br/>Format: Books<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-10-08T03:52:35Z2025-10-08T03:52:35Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>An exploration of branding within the Durban underground music industryent://SD_ILS/0/SD_ILS:186822025-10-08T03:52:35Z2025-10-08T03:52:35Zby Libury, Steven.<br/>Format: Computer file<br/>Publication Date 2011<br/>Turnaround management and corporate renewal : a South African perspectiveent://SD_ILS/0/SD_ILS:211002025-10-08T03:52:35Z2025-10-08T03:52:35Zby Harvey, Neil, Prof., editor.<br/>Format: Books<br/>Publication Date 2011<br/>International marketingent://SD_ILS/0/SD_ILS:902025-10-08T03:52:35Z2025-10-08T03:52:35Zby Bothma, Cornelius (DE-601)602081548<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/667182799.pdf">http://www.gbv.de/dms/zbw/667182799.pdf</a><br/>Format: Books<br/>Publication Date 2011<br/>A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durbanent://SD_ILS/0/SD_ILS:186732025-10-08T03:52:35Z2025-10-08T03:52:35Zby Colville, Sarah.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Marketing researchent://SD_ILS/0/SD_ILS:159172025-10-08T03:52:35Z2025-10-08T03:52:35Zby Berndt, A. (Adele), 1966-<br/>Format: Books<br/>Publication Date 2011<br/>From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africaent://SD_ILS/0/SD_ILS:159652025-10-08T03:52:35Z2025-10-08T03:52:35Zby Morris, Michael, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-10-08T03:52:35Z2025-10-08T03:52:35Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>An explorative study of the narrative theme of advertising in private bankingent://SD_ILS/0/SD_ILS:188992025-10-08T03:52:35Z2025-10-08T03:52:35Zby Dickinson, Michael.<br/>Format: Manuscript<br/>Publication Date 2011<br/>My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websitesent://SD_ILS/0/SD_ILS:189012025-10-08T03:52:35Z2025-10-08T03:52:35Zby Bester, Karel Marcell.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Social marketing : influencing behaviors for goodent://SD_ILS/0/SD_ILS:498132025-10-08T03:52:35Z2025-10-08T03:52:35Zby Lee, Nancy, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-10-08T03:52:35Z2025-10-08T03:52:35Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>The 32nd Loeries annualent://SD_ILS/0/SD_ILS:171822025-10-08T03:52:35Z2025-10-08T03:52:35Zby Human Andrew.<br/>Format: Books<br/>Publication Date 2010<br/>The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensbergent://SD_ILS/0/SD_ILS:186582025-10-08T03:52:35Z2025-10-08T03:52:35Zby Piccione, Chanel.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Event management : putting theory into practice : a South African approachent://SD_ILS/0/SD_ILS:225822025-10-08T03:52:35Z2025-10-08T03:52:35Zby Smit, Laricia.<br/>Format: Books<br/>Publication Date 2010<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:15742025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-10-08T03:52:35Z2025-10-08T03:52:35Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:160082025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:174272025-10-08T03:52:35Z2025-10-08T03:52:35Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-10-08T03:52:35Z2025-10-08T03:52:35Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:159692025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:15432025-10-08T03:52:35Z2025-10-08T03:52:35Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2009<br/>The 31st annual Loerie Awards : feed your egoent://SD_ILS/0/SD_ILS:171812025-10-08T03:52:35Z2025-10-08T03:52:35Zby Human, Andrew.<br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:228002025-10-08T03:52:35Z2025-10-08T03:52:35Zby Boshoff, Christo.<br/>Format: Books<br/>Publication Date 2009<br/>What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?ent://SD_ILS/0/SD_ILS:188452025-10-08T03:52:35Z2025-10-08T03:52:35Zby Roberts, Christine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Club or sponsor : who is the true beneficiary in football with regards to sponsorship deals?ent://SD_ILS/0/SD_ILS:189532025-10-08T03:52:35Z2025-10-08T03:52:35Zby Fuchs, Daren.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands onlineent://SD_ILS/0/SD_ILS:189552025-10-08T03:52:35Z2025-10-08T03:52:35Zby Kakhobwe, Gregory.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?ent://SD_ILS/0/SD_ILS:189572025-10-08T03:52:35Z2025-10-08T03:52:35Zby Ferreira, Annelize.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:167002025-10-08T03:52:35Z2025-10-08T03:52:35Zby Brink, A. (Annekie)<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-10-08T03:52:35Z2025-10-08T03:52:35Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:180302025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2008<br/>Achieving excellence in selling : a South African approachent://SD_ILS/0/SD_ILS:368892025-10-08T03:52:35Z2025-10-08T03:52:35Zby Blem, Norman.<br/>Format: Books<br/>Publication Date 2008<br/>Doing business digitally : eight steps to online successent://SD_ILS/0/SD_ILS:97402025-10-08T03:52:35Z2025-10-08T03:52:35Zby Parkin, Godfrey.<br/>Format: Books<br/>Publication Date 2008<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-10-08T03:52:35Z2025-10-08T03:52:35Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>Media, marketing and advertising directory 2008ent://SD_ILS/0/SD_ILS:185172025-10-08T03:52:35Z2025-10-08T03:52:35Zby Daily Sun (Newspaper)<br/>Format: Books<br/>Publication Date 2007<br/>Contemporary cases in southern African marketingent://SD_ILS/0/SD_ILS:10352025-10-08T03:52:35Z2025-10-08T03:52:35Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2007<br/>International marketingent://SD_ILS/0/SD_ILS:228202025-10-08T03:52:35Z2025-10-08T03:52:35Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 2007<br/>There's a Tsotsi in the boardroom : winning in a hostile worldent://SD_ILS/0/SD_ILS:120122025-10-08T03:52:35Z2025-10-08T03:52:35Zby Kuzwayo, Muzi.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-10-08T03:52:35Z2025-10-08T03:52:35Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Marketing alternative rock music with branding : a South African perspectiveent://SD_ILS/0/SD_ILS:194222025-10-08T03:52:35Z2025-10-08T03:52:35Zby Kritizinger, Jake.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The annual 2007 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170522025-10-08T03:52:35Z2025-10-08T03:52:35Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2006<br/>Marketing management.ent://SD_ILS/0/SD_ILS:176392025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2006<br/>The phenomenon of estate living : branding class in a transforming South Africaent://SD_ILS/0/SD_ILS:186932025-10-08T03:52:35Z2025-10-08T03:52:35Zby Stoltz, Amanda.<br/>Format: Computer file<br/>Publication Date 2006<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022025-10-08T03:52:35Z2025-10-08T03:52:35Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Marketing : fresh perspectivesent://SD_ILS/0/SD_ILS:74452025-10-08T03:52:35Z2025-10-08T03:52:35Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2006<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-10-08T03:52:35Z2025-10-08T03:52:35Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Superbrands : an insight into many of South Africa's strongest brandsent://SD_ILS/0/SD_ILS:164982025-10-08T03:52:35Z2025-10-08T03:52:35Zby Sadler, Eamonn.<br/>Format: Books<br/>Publication Date 2005<br/>The South African art information directory 2006.ent://SD_ILS/0/SD_ILS:168212025-10-08T03:52:35Z2025-10-08T03:52:35Zby Global Art Information (South Africa)<br/>Format: Books<br/>Publication Date 2005<br/>Pricing managementent://SD_ILS/0/SD_ILS:170082025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2005<br/>Assessing the efficiency of Chase Software in the Johannesburg-based agencyent://SD_ILS/0/SD_ILS:186872025-10-08T03:52:35Z2025-10-08T03:52:35Zby Whiting, Taryn Louise.<br/>Format: Computer file<br/>Publication Date 2005<br/>Product managementent://SD_ILS/0/SD_ILS:209722025-10-08T03:52:35Z2025-10-08T03:52:35Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2005<br/>Marketing research in practiceent://SD_ILS/0/SD_ILS:91512025-10-08T03:52:35Z2025-10-08T03:52:35Zby Tustin, D. H.<br/>Format: Books<br/>Publication Date 2005<br/>Distribution management : the place decisionent://SD_ILS/0/SD_ILS:156052025-10-08T03:52:35Z2025-10-08T03:52:35Zby Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Marketing researchent://SD_ILS/0/SD_ILS:174962025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2005<br/>The law of the brand : a practical guide to branding law in South Africaent://SD_ILS/0/SD_ILS:97502025-10-08T03:52:35Z2025-10-08T03:52:35Zby Muhlberg, Hans.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing success storiesent://SD_ILS/0/SD_ILS:126782025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014918065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014918065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2005<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:159412025-10-08T03:52:35Z2025-10-08T03:52:35Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2005<br/>Event management : a professional and developmental approachent://SD_ILS/0/SD_ILS:159532025-10-08T03:52:35Z2025-10-08T03:52:35Zby Damster, Greg.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing South African tourisment://SD_ILS/0/SD_ILS:10602025-10-08T03:52:35Z2025-10-08T03:52:35Zby George, Richard<br/>Format: Books<br/>Publication Date 2004<br/>Marketing South African tourisment://SD_ILS/0/SD_ILS:115712025-10-08T03:52:35Z2025-10-08T03:52:35Zby George, Richard.<br/>Format: Books<br/>Publication Date 2004<br/>Export issues for entrepreneursent://SD_ILS/0/SD_ILS:58472025-10-08T03:52:35Z2025-10-08T03:52:35Zby Gouws, André.<br/>Format: Books<br/>Publication Date 2004<br/>How to change the world : social entrepreneurs and the power of new ideasent://SD_ILS/0/SD_ILS:305512025-10-08T03:52:35Z2025-10-08T03:52:35Zby Bornstein, David.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip044/2003011008.html">http://www.loc.gov/catdir/toc/ecip044/2003011008.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:117592025-10-08T03:52:35Z2025-10-08T03:52:35Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 2004<br/>Passion brandingent://SD_ILS/0/SD_ILS:170132025-10-08T03:52:35Z2025-10-08T03:52:35Zby Duffy, Neill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html">http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html">http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley039/2003007458.html">http://catdir.loc.gov/catdir/description/wiley039/2003007458.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Buyer behaviour : a multi-cultural approachent://SD_ILS/0/SD_ILS:156782025-10-08T03:52:35Z2025-10-08T03:52:35Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2003<br/>Marketing success storiesent://SD_ILS/0/SD_ILS:169952025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2002<br/>Marketing for entrepreneursent://SD_ILS/0/SD_ILS:1692025-10-08T03:52:35Z2025-10-08T03:52:35Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 2002<br/>Contemporary cases in South African marketingent://SD_ILS/0/SD_ILS:123482025-10-08T03:52:35Z2025-10-08T03:52:35Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing South African tourism and hospitalityent://SD_ILS/0/SD_ILS:134302025-10-08T03:52:35Z2025-10-08T03:52:35Zby George, Richard.<br/>Format: Books<br/>Publication Date 2001<br/>South African domestic tourism survey : marketing the provinces, August 2001 : full reportent://SD_ILS/0/SD_ILS:253292025-10-08T03:52:35Z2025-10-08T03:52:35Zby South African Tourism Board.<br/>Format: Books<br/>Publication Date 2001<br/>South African marketing cases for decision makersent://SD_ILS/0/SD_ILS:198012025-10-08T03:52:35Z2025-10-08T03:52:35Zby Pitt, Leyland F.<br/>Format: Books<br/>Publication Date 2001<br/>Contemporary cases in South African marketingent://SD_ILS/0/SD_ILS:68252025-10-08T03:52:35Z2025-10-08T03:52:35Zby Abratt, Russell<br/>Format: Books<br/>Publication Date 2001<br/>Marketing South African tourism and hospitalityent://SD_ILS/0/SD_ILS:71432025-10-08T03:52:35Z2025-10-08T03:52:35Zby George, Richard<br/>Format: Books<br/>Publication Date 2001<br/>Achieving excellence in selling : a South African approachent://SD_ILS/0/SD_ILS:98512025-10-08T03:52:35Z2025-10-08T03:52:35Zby Blem, Norman.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketingent://SD_ILS/0/SD_ILS:133132025-10-08T03:52:35Z2025-10-08T03:52:35Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing through mud and dustent://SD_ILS/0/SD_ILS:166222025-10-08T03:52:35Z2025-10-08T03:52:35Zby Kuzwayo, Muzi.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Encyclopedia of tourisment://SD_ILS/0/SD_ILS:168282025-10-08T03:52:35Z2025-10-08T03:52:35Zby Jafari, Jafar.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html">http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Event management : a professional and developmental approachent://SD_ILS/0/SD_ILS:180352025-10-08T03:52:35Z2025-10-08T03:52:35Zby Damster, Greg.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing managementent://SD_ILS/0/SD_ILS:138672025-10-08T03:52:35Z2025-10-08T03:52:35Zby Strydom, J. W. (Johan Wilhelm), 1952-<br/>Format: Books<br/>Publication Date 2000<br/>The foundations of businessent://SD_ILS/0/SD_ILS:146082025-10-08T03:52:35Z2025-10-08T03:52:35Zby Machado, Ricardo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0610/2005476600.html">http://catdir.loc.gov/catdir/toc/fy0610/2005476600.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:148242025-10-08T03:52:35Z2025-10-08T03:52:35Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 1999<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:153712025-10-08T03:52:35Z2025-10-08T03:52:35Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing success stories.ent://SD_ILS/0/SD_ILS:173622025-10-08T03:52:35Z2025-10-08T03:52:35Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 1999<br/>Practical marketing and sales for South Africanent://SD_ILS/0/SD_ILS:58862025-10-08T03:52:35Z2025-10-08T03:52:35Zby Blewett, Stephen<br/>Format: Books<br/>Publication Date 1999<br/>Practical marketing and sales for South African businessent://SD_ILS/0/SD_ILS:132762025-10-08T03:52:35Z2025-10-08T03:52:35Zby Blewett, Stephen.<br/>Format: Books<br/>Publication Date 1999<br/>Promotional strategy : marketing communications in practiceent://SD_ILS/0/SD_ILS:197942025-10-08T03:52:35Z2025-10-08T03:52:35Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 1998<br/>Marketing magic : success stories from South Africas's top marketersent://SD_ILS/0/SD_ILS:134082025-10-08T03:52:35Z2025-10-08T03:52:35Zby Dorrian, A. P. (A. Paul)<br/>Format: Books<br/>Publication Date 1998<br/>Management principlesent://SD_ILS/0/SD_ILS:197262025-10-08T03:52:35Z2025-10-08T03:52:35Zby Brevis, Tersia, 1967-<br/>Format: Books<br/>Publication Date 1997<br/>Sport management : theory and practiceent://SD_ILS/0/SD_ILS:140502025-10-08T03:52:35Z2025-10-08T03:52:35Zby Gouws, Johan S.<br/>Format: Books<br/>Publication Date 1997<br/>Achieving excellence in selling : the South African approachent://SD_ILS/0/SD_ILS:70992025-10-08T03:52:35Z2025-10-08T03:52:35Zby Blem, Norman.<br/>Format: Books<br/>Publication Date 1997<br/>Achieving excellence in selling : the South African approachent://SD_ILS/0/SD_ILS:139142025-10-08T03:52:35Z2025-10-08T03:52:35Zby Blem, Norman.<br/>Format: Books<br/>Publication Date 1997<br/>Marketing for a small businessent://SD_ILS/0/SD_ILS:148632025-10-08T03:52:35Z2025-10-08T03:52:35Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 1996<br/>Marketing for a small businessent://SD_ILS/0/SD_ILS:170202025-10-08T03:52:35Z2025-10-08T03:52:35Zby Machado, Ricardo, 1954-<br/>Format: Books<br/>Publication Date 1996<br/>Marketing research : a South African approachent://SD_ILS/0/SD_ILS:136272025-10-08T03:52:35Z2025-10-08T03:52:35Zby Martins, J. H.<br/>Format: Books<br/>Publication Date 1996<br/>South African marketing cases for decision makersent://SD_ILS/0/SD_ILS:143222025-10-08T03:52:35Z2025-10-08T03:52:35Zby Pitt, Leyland F.<br/>Format: Books<br/>Publication Date 1995<br/>South African marketing cases for decision-makersent://SD_ILS/0/SD_ILS:9482025-10-08T03:52:35Z2025-10-08T03:52:35Zby Pitt, Leyland<br/>Format: Books<br/>Publication Date 1995<br/>Revelling in the wild : business lessons out of Africaent://SD_ILS/0/SD_ILS:165812025-10-08T03:52:35Z2025-10-08T03:52:35Zby Lascaris, Reg.<br/>Format: Books<br/>Publication Date 1993<br/>Marketing to black townships : practical guidelinesent://SD_ILS/0/SD_ILS:151882025-10-08T03:52:35Z2025-10-08T03:52:35Zby Morris, Robin.<br/>Format: Books<br/>Publication Date 1992<br/>SA marketing : cases for decision makersent://SD_ILS/0/SD_ILS:172632025-10-08T03:52:35Z2025-10-08T03:52:35Zby Pitt, Leyland F.<br/>Format: Books<br/>Publication Date 1992<br/>Third world destiny : recognising and seizing the opportunities offered by a changing South Africaent://SD_ILS/0/SD_ILS:169752025-10-08T03:52:35Z2025-10-08T03:52:35Zby Green, Nick.<br/>Format: Books<br/>Publication Date 1988<br/>Researching the South African marketent://SD_ILS/0/SD_ILS:92112025-10-08T03:52:35Z2025-10-08T03:52:35Zby Nel, P. A.<br/>Format: Books<br/>Publication Date 1988<br/>Marketing management : SA cases and readingsent://SD_ILS/0/SD_ILS:113352025-10-08T03:52:35Z2025-10-08T03:52:35Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 1987<br/>Marketing communications management : a South African perspectiveent://SD_ILS/0/SD_ILS:113692025-10-08T03:52:35Z2025-10-08T03:52:35ZFormat: Books<br/>Publication Date 1987<br/>Elements of South African marketingent://SD_ILS/0/SD_ILS:86002025-10-08T03:52:35Z2025-10-08T03:52:35Zby Blem, Norman.<br/>Format: Books<br/>Publication Date 1985<br/>Problems in decision-making : a South African marketing approach by T.J. Seres.ent://SD_ILS/0/SD_ILS:113932025-10-08T03:52:35Z2025-10-08T03:52:35Zby Seres, Thomas Joseph.<br/>Format: Books<br/>Publication Date 1978<br/>