Search Results for Marketing -- Statistical methods.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002b--$002bStatistical$002bmethods.$0026ps$003d300?2025-07-06T19:09:46ZKey marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:221192025-07-06T19:09:46Z2025-07-06T19:09:46Zby Farris, Paul W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Essentials of marketing research : putting research into practiceent://SD_ILS/0/SD_ILS:501462025-07-06T19:09:46Z2025-07-06T19:09:46Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2014<br/>Market segmentation : conceptual and methodological foundationsent://SD_ILS/0/SD_ILS:286092025-07-06T19:09:46Z2025-07-06T19:09:46Zby Wedel, Michel.<br/>Format: Books<br/>Publication Date 2000<br/>Quantitative methods for marketing decisionsent://SD_ILS/0/SD_ILS:513992025-07-06T19:09:46Z2025-07-06T19:09:46Zby Wegner, Trevor.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing scales handbook : a compilation of multi-item measuresent://SD_ILS/0/SD_ILS:292572025-07-06T19:09:46Z2025-07-06T19:09:46Zby Bruner, Gordon C., 1954-<br/>Format: Books<br/>Publication Date 1992<br/>