Search Results for Marketing direct. - Narrowed by: 1:IIEMSASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002bdirect.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$0025091$00253AIIEMSA$0026ps$003d300$0026isd$003dtrue?2025-06-06T01:47:13ZExploring direct marketingent://SD_ILS/0/SD_ILS:265132025-06-06T01:47:13Z2025-06-06T01:47:13Zby O'Malley, Lisa.<br/>Format: Books<br/>Publication Date 1999<br/>Direct and interactive marketingent://SD_ILS/0/SD_ILS:294022025-06-06T01:47:13Z2025-06-06T01:47:13Zby Sargeant, Adrian.<br/>Format: Books<br/>Publication Date 2001<br/>Direct and interactive marketingent://SD_ILS/0/SD_ILS:246942025-06-06T01:47:13Z2025-06-06T01:47:13Zby Sargeant, Adrian.<br/>Format: Books<br/>Publication Date 2001<br/>Successful direct marketing methodsent://SD_ILS/0/SD_ILS:207412025-06-06T01:47:13Z2025-06-06T01:47:13Zby Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format: Books<br/>Publication Date 2001<br/>Principles of direct and database marketingent://SD_ILS/0/SD_ILS:297082025-06-06T01:47:13Z2025-06-06T01:47:13Zby Tapp, Alan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy052/2004051223.html">http://www.loc.gov/catdir/toc/fy052/2004051223.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketingent://SD_ILS/0/SD_ILS:400092025-06-06T01:47:13Z2025-06-06T01:47:13Zby Williams, Alison.<br/>Format: Books<br/>Publication Date 2009<br/>Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperativesent://SD_ILS/0/SD_ILS:411062025-06-06T01:47:13Z2025-06-06T01:47:13Zby Rapp, Stan.<br/>Format: Books<br/>Publication Date 2009<br/>The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,ent://SD_ILS/0/SD_ILS:357952025-06-06T01:47:13Z2025-06-06T01:47:13Zby Clemente, Mark N.<br/>Format: Books<br/>Publication Date 2002<br/>Direct marketing for nonprofits : essential techniques for the new eraent://SD_ILS/0/SD_ILS:246812025-06-06T01:47:13Z2025-06-06T01:47:13Zby Lautman, Kay Partney.<br/>Format: Books<br/>Publication Date 2001<br/>The handbook of international direct and e-marketing.ent://SD_ILS/0/SD_ILS:244722025-06-06T01:47:13Z2025-06-06T01:47:13ZFormat: Books<br/>Publication Date 2001<br/>Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketingent://SD_ILS/0/SD_ILS:444922025-06-06T01:47:13Z2025-06-06T01:47:13ZFormat: Books<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-06-06T01:47:13Z2025-06-06T01:47:13Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-06-06T01:47:13Z2025-06-06T01:47:13Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:561562025-06-06T01:47:13Z2025-06-06T01:47:13Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2020<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-06-06T01:47:13Z2025-06-06T01:47:13Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:226712025-06-06T01:47:13Z2025-06-06T01:47:13Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2019<br/>Internet marketing : integrating online & offline strategiesent://SD_ILS/0/SD_ILS:226802025-06-06T01:47:13Z2025-06-06T01:47:13Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-06-06T01:47:13Z2025-06-06T01:47:13Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-06-06T01:47:13Z2025-06-06T01:47:13Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-06-06T01:47:13Z2025-06-06T01:47:13Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>The Routledge handbook of eventsent://SD_ILS/0/SD_ILS:542592025-06-06T01:47:13Z2025-06-06T01:47:13Zby Page, Stephen J.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-06-06T01:47:13Z2025-06-06T01:47:13Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Essentials of marketing research : putting research into practiceent://SD_ILS/0/SD_ILS:501462025-06-06T01:47:13Z2025-06-06T01:47:13Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2014<br/>Data mining applications with Rent://SD_ILS/0/SD_ILS:541882025-06-06T01:47:13Z2025-06-06T01:47:13Zby Zhao, Yanchang, 1977- author.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:517542025-06-06T01:47:13Z2025-06-06T01:47:13Zby Kapoor, Neeru.<br/>Format: Books<br/>Publication Date 2014<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-06-06T01:47:13Z2025-06-06T01:47:13Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-06-06T01:47:13Z2025-06-06T01:47:13Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-06-06T01:47:13Z2025-06-06T01:47:13Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Internet marketing : integrating online and offline strategiesent://SD_ILS/0/SD_ILS:209262025-06-06T01:47:13Z2025-06-06T01:47:13Zby Roberts, Mary Lou.<br/>Format: Books<br/>Publication Date 2013 2012<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-06-06T01:47:13Z2025-06-06T01:47:13Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:497002025-06-06T01:47:13Z2025-06-06T01:47:13Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2013<br/>Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and resultsent://SD_ILS/0/SD_ILS:497332025-06-06T01:47:13Z2025-06-06T01:47:13Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-06-06T01:47:13Z2025-06-06T01:47:13Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-06-06T01:47:13Z2025-06-06T01:47:13Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:526862025-06-06T01:47:13Z2025-06-06T01:47:13Zby Brassington, Frances.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-06-06T01:47:13Z2025-06-06T01:47:13Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>E-marketing : applications of information technology and the internet within marketingent://SD_ILS/0/SD_ILS:482752025-06-06T01:47:13Z2025-06-06T01:47:13Zby Molenaar, Cor.<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businessesent://SD_ILS/0/SD_ILS:494282025-06-06T01:47:13Z2025-06-06T01:47:13Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:495722025-06-06T01:47:13Z2025-06-06T01:47:13Zby Jolibert, Alain. Marketing management.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-06-06T01:47:13Z2025-06-06T01:47:13Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-06-06T01:47:13Z2025-06-06T01:47:13Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-06-06T01:47:13Z2025-06-06T01:47:13Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:431242025-06-06T01:47:13Z2025-06-06T01:47:13Zby Lancaster, Geoffrey, 1938-<br/>Format: Books<br/>Publication Date 2011<br/>Banking strategy, credit appraisal, and lending decisions : a risk-return frameworkent://SD_ILS/0/SD_ILS:483532025-06-06T01:47:13Z2025-06-06T01:47:13Zby Bhattacharyya, Hrishikes.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-06-06T01:47:13Z2025-06-06T01:47:13Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-06-06T01:47:13Z2025-06-06T01:47:13Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a customer-oriented approachent://SD_ILS/0/SD_ILS:405462025-06-06T01:47:13Z2025-06-06T01:47:13Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising creative : strategy, copy + designent://SD_ILS/0/SD_ILS:439262025-06-06T01:47:13Z2025-06-06T01:47:13Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2010<br/>Strategic marketingent://SD_ILS/0/SD_ILS:201202025-06-06T01:47:13Z2025-06-06T01:47:13Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Global business todayent://SD_ILS/0/SD_ILS:377552025-06-06T01:47:13Z2025-06-06T01:47:13Zby Hill, Charles W. L.<br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-06-06T01:47:13Z2025-06-06T01:47:13Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Gravitational marketing : the science of attracting customersent://SD_ILS/0/SD_ILS:358512025-06-06T01:47:13Z2025-06-06T01:47:13Zby Vee, Jimmy, 1975-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html">http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-06-06T01:47:13Z2025-06-06T01:47:13Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing managementent://SD_ILS/0/SD_ILS:321502025-06-06T01:47:13Z2025-06-06T01:47:13Zby Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:315252025-06-06T01:47:13Z2025-06-06T01:47:13Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:334722025-06-06T01:47:13Z2025-06-06T01:47:13Zby Dubois, Pierre-Louis.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROIent://SD_ILS/0/SD_ILS:321402025-06-06T01:47:13Z2025-06-06T01:47:13Zby Carroll, Brian J. (Brian James), 1970-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020712.html">http://www.loc.gov/catdir/toc/ecip0516/2005020712.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-06-06T01:47:13Z2025-06-06T01:47:13Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Tourism Marketing for cities and towns : using branding and events to attract tourisment://SD_ILS/0/SD_ILS:340642025-06-06T01:47:13Z2025-06-06T01:47:13Zby Kolb, Bonita M.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005022585.html">http://www.loc.gov/catdir/toc/ecip0517/2005022585.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:123102025-06-06T01:47:13Z2025-06-06T01:47:13Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2005<br/>Corporate social responsibility : doing the most good for your company and your causeent://SD_ILS/0/SD_ILS:290212025-06-06T01:47:13Z2025-06-06T01:47:13Zby Kotler, Philip.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0422/2004020375.html">http://www.loc.gov/catdir/toc/ecip0422/2004020375.html</a><br/>Format: Books<br/>Publication Date 2005<br/>International marketing strategyent://SD_ILS/0/SD_ILS:297712025-06-06T01:47:13Z2025-06-06T01:47:13Zby Bradley, Frank, 1942-<br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-06-06T01:47:13Z2025-06-06T01:47:13Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-06-06T01:47:13Z2025-06-06T01:47:13Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-06-06T01:47:13Z2025-06-06T01:47:13Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:128262025-06-06T01:47:13Z2025-06-06T01:47:13Zby Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Dictionary of marketing communicationsent://SD_ILS/0/SD_ILS:274552025-06-06T01:47:13Z2025-06-06T01:47:13Zby Govoni, Norman A. P.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip042/2003007359.html">http://www.loc.gov/catdir/toc/ecip042/2003007359.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-06-06T01:47:13Z2025-06-06T01:47:13Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-06-06T01:47:13Z2025-06-06T01:47:13Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-06-06T01:47:13Z2025-06-06T01:47:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-06-06T01:47:13Z2025-06-06T01:47:13Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-06-06T01:47:13Z2025-06-06T01:47:13Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Wired marketing : energizing business for e-commerceent://SD_ILS/0/SD_ILS:165582025-06-06T01:47:13Z2025-06-06T01:47:13Zby Hardaker, Glenn.<br/>Format: Books<br/>Publication Date 2001<br/>Hospitality sales and promotion : strategies for successent://SD_ILS/0/SD_ILS:259962025-06-06T01:47:13Z2025-06-06T01:47:13Zby Taylor, Derek, 1932 August 5-<br/>Format: Books<br/>Publication Date 2001<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:165892025-06-06T01:47:13Z2025-06-06T01:47:13Zby Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:198182025-06-06T01:47:13Z2025-06-06T01:47:13Zby Skinner, C. J.<br/>Format: Books<br/>Publication Date 2001<br/>Cybermarketing : how to use the Internet to market your goods and servicesent://SD_ILS/0/SD_ILS:200902025-06-06T01:47:13Z2025-06-06T01:47:13Zby Bickerton, Pauline.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising promotion : supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:231562025-06-06T01:47:13Z2025-06-06T01:47:13Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-06-06T01:47:13Z2025-06-06T01:47:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-06-06T01:47:13Z2025-06-06T01:47:13Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Promotional strategy : marketing communications in practiceent://SD_ILS/0/SD_ILS:197942025-06-06T01:47:13Z2025-06-06T01:47:13Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 1998<br/>Marketing : contemporary concepts and practicesent://SD_ILS/0/SD_ILS:233802025-06-06T01:47:13Z2025-06-06T01:47:13Zby Schoell, William F.<br/>Format: Books<br/>Publication Date 1995<br/>