Search Results for Marketing research -- South Africa.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002bresearch$002b$002b--$002bSouth$002bAfrica.$0026ps$003d300?dt=list2025-10-04T21:25:21ZMade in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452025-10-04T21:25:21Z2025-10-04T21:25:21Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-10-04T21:25:21Z2025-10-04T21:25:21Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-10-04T21:25:21Z2025-10-04T21:25:21Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-04T21:25:21Z2025-10-04T21:25:21Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-10-04T21:25:21Z2025-10-04T21:25:21Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-10-04T21:25:21Z2025-10-04T21:25:21Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into how to change the negative perception of the taxi industry that has been portrayed by mediaent://SD_ILS/0/SD_ILS:188192025-10-04T21:25:21Z2025-10-04T21:25:21Zby Motsumi, Nthabiseng Mmathabo.<br/>Format: Computer file<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-10-04T21:25:21Z2025-10-04T21:25:21Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-10-04T21:25:21Z2025-10-04T21:25:21Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-10-04T21:25:21Z2025-10-04T21:25:21Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-10-04T21:25:21Z2025-10-04T21:25:21Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of the rapidly internationalising South African fashion industryent://SD_ILS/0/SD_ILS:188262025-10-04T21:25:21Z2025-10-04T21:25:21Zby Maduna, Gugulethu.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-10-04T21:25:21Z2025-10-04T21:25:21Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-10-04T21:25:21Z2025-10-04T21:25:21Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-10-04T21:25:21Z2025-10-04T21:25:21Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-04T21:25:21Z2025-10-04T21:25:21Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-10-04T21:25:21Z2025-10-04T21:25:21Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring of the use of design thinking by Cape Town based organisationsent://SD_ILS/0/SD_ILS:189212025-10-04T21:25:21Z2025-10-04T21:25:21Zby Nell, Stephan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Red Bull's "Superman Seat Grab" over the South African energy drink marketent://SD_ILS/0/SD_ILS:189262025-10-04T21:25:21Z2025-10-04T21:25:21Zby Harrison, Craig Rhodes.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-10-04T21:25:21Z2025-10-04T21:25:21Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-10-04T21:25:21Z2025-10-04T21:25:21Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccerent://SD_ILS/0/SD_ILS:186672025-10-04T21:25:21Z2025-10-04T21:25:21Zby Dhai, Mahomed.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industryent://SD_ILS/0/SD_ILS:186712025-10-04T21:25:21Z2025-10-04T21:25:21Zby Ioannou, Sophia.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-10-04T21:25:21Z2025-10-04T21:25:21Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-10-04T21:25:21Z2025-10-04T21:25:21Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africaent://SD_ILS/0/SD_ILS:189402025-10-04T21:25:21Z2025-10-04T21:25:21Zby Malan, Philippus.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industryent://SD_ILS/0/SD_ILS:189412025-10-04T21:25:21Z2025-10-04T21:25:21Zby Dobie, Kaylee Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case studyent://SD_ILS/0/SD_ILS:189462025-10-04T21:25:21Z2025-10-04T21:25:21Zby Cook, Carla Maree.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing researchent://SD_ILS/0/SD_ILS:159172025-10-04T21:25:21Z2025-10-04T21:25:21Zby Berndt, A. (Adele), 1966-<br/>Format: Books<br/>Publication Date 2011<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-10-04T21:25:21Z2025-10-04T21:25:21Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websitesent://SD_ILS/0/SD_ILS:189012025-10-04T21:25:21Z2025-10-04T21:25:21Zby Bester, Karel Marcell.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Social marketing : influencing behaviors for goodent://SD_ILS/0/SD_ILS:498132025-10-04T21:25:21Z2025-10-04T21:25:21Zby Lee, Nancy, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-10-04T21:25:21Z2025-10-04T21:25:21Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:174272025-10-04T21:25:21Z2025-10-04T21:25:21Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensbergent://SD_ILS/0/SD_ILS:186582025-10-04T21:25:21Z2025-10-04T21:25:21Zby Piccione, Chanel.<br/>Format: Manuscript<br/>Publication Date 2010<br/>What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?ent://SD_ILS/0/SD_ILS:188452025-10-04T21:25:21Z2025-10-04T21:25:21Zby Roberts, Christine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?ent://SD_ILS/0/SD_ILS:189572025-10-04T21:25:21Z2025-10-04T21:25:21Zby Ferreira, Annelize.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-10-04T21:25:21Z2025-10-04T21:25:21Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Marketing research in practiceent://SD_ILS/0/SD_ILS:91512025-10-04T21:25:21Z2025-10-04T21:25:21Zby Tustin, D. H.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing researchent://SD_ILS/0/SD_ILS:174962025-10-04T21:25:21Z2025-10-04T21:25:21Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2005<br/>Assessing the efficiency of Chase Software in the Johannesburg-based agencyent://SD_ILS/0/SD_ILS:186872025-10-04T21:25:21Z2025-10-04T21:25:21Zby Whiting, Taryn Louise.<br/>Format: Computer file<br/>Publication Date 2005<br/>South African domestic tourism survey : marketing the provinces, August 2001 : full reportent://SD_ILS/0/SD_ILS:253292025-10-04T21:25:21Z2025-10-04T21:25:21Zby South African Tourism Board.<br/>Format: Books<br/>Publication Date 2001<br/>Encyclopedia of tourisment://SD_ILS/0/SD_ILS:168282025-10-04T21:25:21Z2025-10-04T21:25:21Zby Jafari, Jafar.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html">http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-10-04T21:25:21Z2025-10-04T21:25:21Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Marketing research : a South African approachent://SD_ILS/0/SD_ILS:136272025-10-04T21:25:21Z2025-10-04T21:25:21Zby Martins, J. H.<br/>Format: Books<br/>Publication Date 1996<br/>Researching the South African marketent://SD_ILS/0/SD_ILS:92112025-10-04T21:25:21Z2025-10-04T21:25:21Zby Nel, P. A.<br/>Format: Books<br/>Publication Date 1988<br/>Marketing in South Africa : decision analysis, theory, and practiceent://SD_ILS/0/SD_ILS:66212025-10-04T21:25:21Z2025-10-04T21:25:21Zby Brits, R. N.<br/>Format: Books<br/>Publication Date 1985<br/>