Search Results for Marketing research -- Methodology. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002bresearch$002b--$002bMethodology.$0026ps$003d300?dt=list 2025-10-05T12:11:58Z Marketing research : an applied orientation ent://SD_ILS/0/SD_ILS:56593 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Malhotra, Naresh K., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Essentials of marketing research : putting research into practice ent://SD_ILS/0/SD_ILS:50146 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The graphic designer's business survival guide ent://SD_ILS/0/SD_ILS:57888 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Daniels, Lawrence J., 1942-<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">E-book - Full text from Dawsonera</a> <a href="http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">E-book - Full text from Dawsonera</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Using qualitative research in advertising : strategies, techniques, and applications ent://SD_ILS/0/SD_ILS:49804 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Morrison, Margaret A.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The market research toolbox : a concise guide for beginners ent://SD_ILS/0/SD_ILS:49819 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;McQuarrie, Edward F.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Product innovation toolbox : a field guide to consumer understanding and research ent://SD_ILS/0/SD_ILS:49940 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Beckley, Jacqueline H.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Qualitative research methods in public relations and marketing communications ent://SD_ILS/0/SD_ILS:44114 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Daymon, Christine.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Measurement in marketing research : an alternative framework ent://SD_ILS/0/SD_ILS:41105 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Salzberger, Thomas.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing research : an applied orientation ent://SD_ILS/0/SD_ILS:32155 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Malhotra, Naresh K.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0611/2006010250.html">http://www.loc.gov/catdir/toc/ecip0611/2006010250.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Innovative methodologies in enterprise research ent://SD_ILS/0/SD_ILS:43636 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Hine, Damian.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Handbook of qualitative research methods in marketing ent://SD_ILS/0/SD_ILS:41689 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The market research toolbox : a concise guide for beginners ent://SD_ILS/0/SD_ILS:43594 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;McQuarrie, Edward F.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip059/2005006695.html">http://www.loc.gov/catdir/toc/ecip059/2005006695.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Essentials of marketing research : an applied orientation ent://SD_ILS/0/SD_ILS:28704 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Malhotra, Naresh K.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The Brandmindset ent://SD_ILS/0/SD_ILS:13247 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Knapp, Duane E.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir.loc.gov/catdir/toc/mh021/00268911.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00268911.html">http://catdir.loc.gov/catdir/bios/mh041/00268911.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00268911.html">http://catdir.loc.gov/catdir/description/mh021/00268911.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Quantitative methods for marketing decisions ent://SD_ILS/0/SD_ILS:51399 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Wegner, Trevor.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Introduction to neural networks and data mining for business applications ent://SD_ILS/0/SD_ILS:28284 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Smith, Kate A.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Internet marketing research : resources and techniques ent://SD_ILS/0/SD_ILS:13778 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Forrest, Ed.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing research : an applied orientation ent://SD_ILS/0/SD_ILS:13623 2025-10-05T12:11:58Z 2025-10-05T12:11:58Z by&#160;Malhotra, Naresh K.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/>