Search Results for Marketing research -- Statistical methods. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002bresearch$002b--$002bStatistical$002bmethods.$0026ps$003d300? 2025-07-21T01:00:48Z Key marketing metrics : the 50+ metrics every manager needs to know ent://SD_ILS/0/SD_ILS:22119 2025-07-21T01:00:48Z 2025-07-21T01:00:48Z by&#160;Farris, Paul W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Essentials of marketing research : putting research into practice ent://SD_ILS/0/SD_ILS:50146 2025-07-21T01:00:48Z 2025-07-21T01:00:48Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Quantitative methods for marketing decisions ent://SD_ILS/0/SD_ILS:51399 2025-07-21T01:00:48Z 2025-07-21T01:00:48Z by&#160;Wegner, Trevor.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing scales handbook : a compilation of multi-item measures ent://SD_ILS/0/SD_ILS:29257 2025-07-21T01:00:48Z 2025-07-21T01:00:48Z by&#160;Bruner, Gordon C., 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/>