Search Results for Marketing research -- Statistical methods.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMarketing$002bresearch$002b--$002bStatistical$002bmethods.$0026ps$003d300?dt=list2025-05-07T14:08:33ZKey marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:221192025-05-07T14:08:33Z2025-05-07T14:08:33Zby Farris, Paul W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Essentials of marketing research : putting research into practiceent://SD_ILS/0/SD_ILS:501462025-05-07T14:08:33Z2025-05-07T14:08:33Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2014<br/>Quantitative methods for marketing decisionsent://SD_ILS/0/SD_ILS:513992025-05-07T14:08:33Z2025-05-07T14:08:33Zby Wegner, Trevor.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing scales handbook : a compilation of multi-item measuresent://SD_ILS/0/SD_ILS:292572025-05-07T14:08:33Z2025-05-07T14:08:33Zby Bruner, Gordon C., 1954-<br/>Format: Books<br/>Publication Date 1992<br/>